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DEBANJAN CHAUDHURI

[PGP/FW/07-09/B]
Company Overview

Product Profile

The Distribution System

Recommendations

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Established in 1992

Unprecedented presence in:


pharmaceuticals, herbals and nutraceuticals

A WHO cGMP certified organization

Fills the void between the demand for quality standardized


herbal drugs, and their scarce availability

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Herbal formulations in various categories of deliverables:
a) Tablets b) Capsules c) Tonics

Drugs for: Arthritis, Erectile Dysfunction, Prenatal Care,


Constipation, Hair Care, Type I & II Diabetes, Tuberculosis, and
many other ailments.

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To penetrate deep into the villages within the talukas of
Vadodara.

At first 5 talukas of Vadodara district were targeted, namely:

Savli
Dabhoi
Karjan
Padra
Waghodia

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Goal: To set up Focused Distribution Channels and
develop Locally Trained Sales Personnel, hence…
Individual stockists appointed for each taluka
Local village personnel : village representatives

Village Representatives roles:


Communication Channels
Coordinating demand and supply

Direct Marketing Schemes also started for extreme


reach… (Motto: Har Nukkad Mein Hind Bio!)

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THE DISTRIBUTION SYSTEM

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RECOMMENDATIONS

Postman : Door to door


distribution

Post Office : A novel retail


outlet for OTC goods

Micro-finance facilities made


available for the DM
representatives

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