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MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) (MBA -IB)
FOR THE EXAMINATION 2011-2012
SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) (MBA-IB) FOR THE EXAMINATION OF 20112012 Note: 1. Examination in each subject will be of 3 hours duration except for Global Strategic Management (MBAIB7101). 2. The duration of Global Strategic Management (MBAIB7101) will be 4 hours. 3. Maximum Marks for external/written examination is 50 marks and internal assessment is 50 marks except for seminar and workshop courses. Instructions to the paper setters: (except for MBAIB7101: Global Strategic Management) IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The students are required to answer five questions in all selecting at least 2 questions from each unit. IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each unit. The students are required to answer five questions in all selecting at least one question from each unit. N.B: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University. SCHEME OF EXAMINATION FOR MBA (IB) Paper Title FIRST SEMESTER ORGANISATIONAL BEHAVIOR AND INTERNATIONAL HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT BUSINESS STATISTICS MANAGEMENT ACCOUNTING SEMINAR ON FOREIGN TRADE POLICY AND MANAGEMENT SEMINAR ON MICRO ECONOMICS WORKSHOP ON BUSINESS COMPUTING WORKSHOP ON BUSINESS COMMUNICATION TOTA L
Subject Code MBAIB610 1 MBAIB610 2 MBAIB610 3 MBAIB610 4 MBAIB610 5 MBAIB610 6 MBAIB610 7 MBAIB610 8
Mark s 100
100 100 100 50 50 50 50 600
MBAIB620 1 MBAIB620 2 MBAIB620 3 MBAIB620 4 MBAIB620 5 MBAIB620 6 MBAIB620 7 MBAIB620 8
SECOND SEMESTER INTERNATIONAL BUSINESS ENVIRONMENT INTERNATIONAL FINANCIAL MANAGEMENT WORKSHOP ON FOREIGN TRADE DOCUMENTATION AND TRADE FINANCE OPERATIONS RESEARCH GLOBAL MARKETING MANAGEMENT WORKSHOP ON RESEARCH METHODOLOGY SUMMER TRAINING AND VIVA-VOCE* COMPREHENSIVE VIVA-VOCE** TOTAL
100 100 100 100 100 100 100 100 800
At the end of the examination of 2nd Semester the students will undergo compulsory summer training for a period of 6-8 weeks. Every student will submit the Summer Training Report within two weeks from the start of teaching for 3rd Semester. ** Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and nd 2 Semester. *** The Research Project will start from 3rd Semester. Though marks of this project will be counted in the 4th Semester only. **** Comprehensive Viva-voce of the 4th Semester would be based on papers taught in 3rd and 4th Semester.
MBAIB6101: ORGANISATIONAL BEHAVIOUR AND INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Objective: This course emphasizes the importance of Human Capital in the organizations of today. It gives an insight to the students regarding individual and group behavior in any organization. It also provides a comprehensive overview of International Human Resource Management practices being used by IHRM practitioners in multinational enterprises. UNIT I
Introduction to OB: concepts, role of OB in management practices; challenges and opportunities for OB, human behavior, perception, attitudes and job satisfaction in the context of globalization; leadership, motivation and communication. UNIT II
Group process: group and intergroup behavior, group decision making, team management, power: concept, bases of power, work stress, organizational culture and organizational effectiveness. UNIT III
Globalization: an HR perspective, HR challenges and opportunities: national differences facing operations- MNC perspective; ethical and socially responsible behaviour, careers in international business, choosing an international competitive strategy. UNIT IV
HR policy frame and operations in global setting: distinctive features of HR functions and operations in global set-up; change management model; performance through technology in knowledge based organizations.
Briscoe. U. market segmentation.. McGraw Hill Companies. concept of marketing mix. Newstrom. Organizational Behavior.. K. International Human Resource Management.. S. Routledge. 5.. Organizational Behavior-Human Behavior at work. 3. Inc. and Sanghi. S. Seema. Change Management . MN: West. and Schuler. Pareek. J. D. Oxford University Press. Understanding Organizational Behaviour. C. MBAIB6102: MARKETING MANAGEMENT Objective: The course aims at making participants understand concepts. 7. marketing philosophies. St. Response Books. Tata McGraw-Hill Publishing. Paul. and Davis. Pearson Education 8. Aswathappa. 6.... Weiss.References 1. 5 . P. marketing management process. V. processes and techniques of managing the marketing operations of a firm with a view to better understand and appreciate the complexities associated with the marketing function.. R. Nilakant. 2. Organisational Behaviour and Change. UNIT I Introduction to marketing: meaning. Robbins. Judge. K. F. Organizational Behavior. 4. Ramnarayan. philosophies. market measurement and marketing research. and Sadhna. market analysis: understanding marketing environment.. R. T.Altering Mindsets in a Global Context. S. Delhi. consumer and organization buyer behavior. nature and scope of marketing. targeting and positioning. McGraw –Hill Inc.. P. International Human Resource Management: Policy and Practice for the Global Enterprise. D.W. Luthans.
.R. personal selling. John Wiley and Sons.. J. pricing process.. green marketing. L. Darymple. marketing implementation and control. New Delhi. and customer relationship management. selection and management of intermediaries.. Kotler. 6 . UNIT IV Marketing organization and control: organizing for marketing. Michael. Prentice Hall of India. direct and online marketing. Planning. Kotabe.. Tata McGraw Hill. Marketing Management. New Delhi.C.. O. J.. retail marketing. rural marketing. Czinkota. Pride. M. promotion toolsadvertising. E. 2. and Parsons. UNIT III Promotion and distribution decisions: communication process.. policies and strategies. W. Marketing Management: Text and Cases. and Ferrell. 3.. Biztantra Press.UNIT II Product planning and pricing: product concept. publicity and sales promotion. types of products. Marketing Management. product life cycle. J.. References 1. Marketing Management: Analysis. societal marketing. M.W. J. J. Implementation & Control. ethics in marketing. determinants of price. new product development process. distribution channel decisions-types and functions of intermediaries.S. brand management. Bruce. 4. J. Marketing: Concepts and Strategies. Delhi. 5. P..M. emerging trends and issues in marketing – consumerism. and William. New Delhi. major product decisions. Douglas. pricing decisions. Vikas Publishing.
. time series and forecasting.basic concepts and approaches. types and applications. D. 7 . New Delhi. Zikmund. binomial. Karl Pearson’s coefficient of correlation and spearman’s rank correlation.S. Marketing. Skewness-meaning and co-efficient of Skewness.. New Delhi. Perreault. and Namakumari. Marketing Management: Planning. Kurtosis. splicing and Deflation. V. Poisson and normal distributions. UNIT-II Correlation analysis. MBAIB6103: BUSINESS STATISTICS Objective: The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making UNIT-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. New Delhi. Control. 7. 8. types of measures. W. S. importance of index numbers in Managerial decision making. regression analysis-meaning and two lines of regression . Tata McGraw Hill. J. Problems in construction.relationship between correlation and regression co-efficient. addition. multiplication and Bayes’ theorem. Index Numbers: Definition and Methods of Construction of Index Numbers. and McCarthy Jr. Mumbai. Basic Marketing. A.meaning & types of correlation. UNIT-III Probability.. Ramaswamy. Thomson Learning. time series analysis. E.measurement of trend and seasonal variations. MacMillan Press. Base shifting.6. Tests of consistency.meaning. probability distributions .
Bombay.UNIT-IV Statistical inference: Concept of sampling distribution.S. binomial test. Thomson Learning. analysis of variance. Statistics for Management. large samples. Prentice Hall of India. Goodness of Fit and Test of Homogeneity.P. References 1. Theory of estimation: Point and interval estimation.. MBAIB6104: MANAGEMENT ACCOUNTING Objective: The objective of this course is to acquaint the students about the role. Business Statistics. forms of business organization. t-test. Anderson. preparation of profit and loss account and balance sheet as per schedule VI of companies act 1956. 8 . concepts. Tests of significance-parametric v/s non-parametric tests. standard error. Business Statistics. UNIT – I Conceptual basis of accounting – nature and purpose of accounting. accounting records. small samples. Bhardwaj.P. construction and confidence limits for mean. R. & Gupta M. z-test. hypothesis testing. completing accounting cycle. Quantitative Methods in Business. 5. techniques and methodology relevant to accounting function and to impart knowledge regarding the use of cost accounting information in managerial decision making. balance sheet equation. . parameter and statistics. Thomson Learning. Delhi. basic accounting concepts and conventions underlying preparation of financial statements. Levin & Rubin. Gupta S. 3. Bombay. Excel Books 4.chi-square test. 2. Statistics for Business & Economics. Anderson. New Delhi. Independence of Attributes. Sultan Chand & Sons.
and Stratton. depreciation accounting (AS 6). Prentice Hall of India. comparative statement analysis.objectives. L. W.UNIT – II Revenue recognition and measurement (AS 9). Porwal. Accounting Theory. Financial Accounting for Management. overhead allocation. Haka S.K. W. Swamy. Ramachandran. Introduction to Management Accounting. standard costing and variance analysis. 5. O. trend analysis. cash flow analysis. Financial Management. UNIT – IV Contemporary issues in management accounting – value chain analysis.. C.. target and life cycle costing. preparation of cost sheet. intangible assets accounting (AS 26).. Bettner. N. Tata McGraw Hill. N. T. understanding and classifying costs. 2. financial statement analysis. Khan. Financial Accounting : A managerial Perspective. F. S.. R.. K. 6. inventory valuation (AS 2). 4. quality costing. budgetary control. fixed assets (AS 10). P.. and Kakani. cost accounting and management accounting. M. Tata McGraw Hill. UNIT – III Cost accounting .. and Meigs. G. R. introduction to methods of costing. F. activity based costing and activity based budgeting. managerial costing and managerial implication. Sundem. 3.S. ratio analysis.. References 1. Tata McGraw Hill. R. Text and Problems. Jan. and Jain. Financial and Managerial Accounting: The Basis for Business Decisions. human resource accounting. accounting for price level changes. common size statement. techniques of costing.. R.Y. L. social and environmental accounting. Tata McGraw Hill. Horngren.. An Introduction.. M. Prentice Hall of India 9 .
Nabhi`s Board of Editors.. SION – DEPT Schedule. super trading houses and super star trading houses. foreign collaborations. Prentice Hall of India.. International Business. export promotional institutional set up. International Business. deemed exports. Oxford University Press. UNIT I Global trade and its growth. J. Cengage Learning. balance of trade & balance of payments. New Delhi. counter trade arrangements. R. India’s recent trade policy: objectives and features. Nabhi`s Board of Editors. Paul. projects and consultancy exports. exchange control. How to Export. merchant exporters. 2. Handbook of Procedures Volume I – II – III. Government of India. export incentives including fiscal incentives. Czinkota. trading houses. export houses. 6. UNIT II Manufacturer exporters. How to Import. 3.MBAIB6105: SEMINAR ON FOREIGN TRADE POLICY AND MANAGEMENT Objective: The objective of this course to make students understand set of guidelines and instructions established by the DGFT in matters related to the import and export of goods and services in India. 4. Indian joint ventures abroad. Nabhi Publications. 10 . Current Foreign Trade Policy. International Business. Nabhi Publications. EOU/SEZ/AEZ biotech parks/food parks. M. 7. foreign direct investment in India. References 1. exchange rate and its fixation. 5. M.. Joshi. current and capital account convertibility and its impact on foreign trade. India’s position in world’s trade. R.
A..L.. A Text Book of Economic Theory. study of consumer behavior: utility. 2. Microeconomics theory and applications. monopoly and monopolistic competition with special reference to price discrimination. Economics. Oxford University Press.. Principles of Microeconomics. 11 . D. concept of costs. importance and uses. indifference curve and revealed preference approaches. References 1. 5.. and Chrystol. 4. L. 3. Demand analysis: law of demand and its exceptions. UNIT II Theory of revenues: concept of average revenue (AR) and marginal revenue (MR). D. relationship between AR and MR curves.. Microeconomics. Rubinfield. D.. Lipsey.. Tata McGraw Hill.. Mehta. theory of distribution: marginal productivity theory. UNIT I Micro economics: meaning. and Miller. Stonier. MR... AR and elasticity of demand. interrelationship and difference between microeconomics and macroeconomics. and P. C. S. K. W. basic economic problem. E. Maddolo. R. Salvatore. Oxford University Press. G. Pindyick. and Hague. Pearson Education. Pearson education. R. market models: price and output determination under perfect competition.MBAIB6106: SEMINAR ON MICRO ECONOMICS Objective: The aim of the paper is to acquaint the management students to basic economic principles applied to study behavior of economic agents as consumers and as firms in different markets situations to maximize their objective functions.S. product differentiation and selling costs.
capabilities & limitations of project management software (with reference to popular software viz. Inc. R. and Mantel.) in terms of data extraction and report generation. Meredith.. Computers Today. MS – project) References 1. introduction to database and operational level of any one corporate database viz. html – basic html tags. HTML: The Complete Reference. knowledge management using internet. Galgotia Books. J. business and industry. Computer Fundamentals. S. V. Ram. hyperlinks and bookmark. A. Foundation of computing. 5. Fundamentals of Computers. and Sinha. Prentice-Hall. T.. macro. P. using financial accounting and statistical formulae.. use of on-line databases (RBI//WB/IMF etc.. sorting. BPB Publications.. K. New Age Publications 6. 3. P. Basandra. 12 . filtering. Microsoft word – mail merge. Powell. search engines. application of computers in project management: features. techniques to use search engine effectively.. S. Project management a managerial approach. J. prowess Unit-II Network: services and its classification. John Wiley & Sons. Rajaraman. Microsoft Excel – mathematical calculation. B. Sinha. pivoting. chart. web page designing using any software.MBAIB6107: WORKSHOP ON BUSINESS COMPUTING Objective: The objectives of this paper are to develop skills in handling computer and use it as a strategic resource in management. McGraw-Hill Osborne Media 4. UNIT-1 Overview of computer applications in public services.. K. 2.
principles of written communication. speeches: speech of introduction.. E. Business Communication Today.. Bore’e Courtland. M. V. 13 . mastering the art of giving interviews in the following – selection or placement interview. business letters – their basic qualities. theme speech. business and social etiquette. internal communication through memos. L. and Flately. PC Software Made Simple.. UNIT – II Principles of oral communication. Lesikar. mechanics of letter writing. persuasive letters. group communication – meetings and group discussions. minutes and notices. and Thill. R. The students will also be taught how to analyze cases and prepare case reports. sales letters. types of communication. Tata McGraw Hill. report writing. exit interview. of thanks. Pearson Education. occasional speeches. job applications letters. specific types of letters – routine letters. MBAIB6108: WORKSHOP ON BUSINESS COMMUNICATION Objective: The course aims at developing the communication skills of students – both written communication and oral communication. R. Basic Communication: Skills for Empowering the Internet Generation. collection letters. V. appraisal interview. opening and closing paragraphs. J. Tata McGraw Hill. References 1. elements of the communication models. Taxali. UNIT – I An introduction to business communication. principles of effective presentations including use of audio-visual media. 2. bad news letters. an introduction to the case method – steps in case analysis. barriers to communication.7.
etc.. The McGraw Hill Companies. terms of trade. S. theories of international trade in context of global trade. H.3. foreign exchange markets. J. international monetary systems. and exchange rate determination. S. and Thomas. Rao. S. Locher. W. Management Communication: A Case Analysis Approach. basis and gains from international trade. 6. to familiarize them with analytical tools that economists use to understand the role of International trade in the world economy. Legal. transfer of technology. SECOND SEMESTER MBAIB6201: INTERNATIONAL BUSINESS ENVIRONMENT Objective: This course is intended to acquaint students with important facts of economics. O’Rourke IV. Socio. 14 .. A. and international commodity agreements. India & global economy. international equilibrium.. Pearson Education. Handbook for Writers and Editors. Hildelrandt. S. UNIT I Nature & scope of international economics. O.. H. 5. Ahmadabad Management Association. Also. to expose the future managers to various environmental factors like Economic. NIEO (new international economic order). Murphy. Effective Business Communication. regional trading arrangements.Cultural. Maczmarch. UNIT II Trade barriers. world trade organization and India. Business Communication: Building Critical Skills. Jane P... K. 4.K. international cartels. integration theory.. The McGraw Hill Companies.
rewards and risk of international finance. R. Pearson Education. References 1. McGraw Hill. Tata McGraw Hill. techniques of environmental scanning of selected industries. Kindleberger. P.UNIT III Changing dimensions of economic environment in India. Irwin.. G. Krugman. International Economics.. R. R.. M. competition act. economic systems and business environment. 2. International Economics.D. Indian Management. the course will highlight the complications caused by the process of international investment decision making as well as the development of investment and hedging strategies on a multinational level. the importance. R. International Economics. Himalaya Publication. UNIT I Foundations of international financial management: globalization and multinational firm. K. In particular. consumer protection act. Sodersten. Legal Environment of Business. 7. 6. International Economics. Cherunilam. goals for international financial 15 . Aswathappa. T. Business Policy and Strategic Management. Environmental Factors relevant for strategy formulation. critical elements of socio.. McMillan Press.cultural environment. C. 5. F. economic ideologies of major political parties UNIT IV Changing dimensions of legal environment of India. MBAIB6202: INTERNATIONAL FINANCIAL MANAGEMENT Objective: The objective of this course is to highlight opportunities and challenges of financial management in open economies characterized by large volumes of international trade and high international mobility of factors of production. 4.. P. environment protection act. FEMA. corporate social responsibility of business.. 3. Dixit. Glueek.
J. C. R. International Financial Management. Stonehill. management of transaction exposure. A. exports and imports.. and Hodrick. exposure to international risk. international tax environment. D.H. international monetary system. international capital structure and the cost of capital. Prentice Hall. Eun. B. balance of payments.. currency and interest rate swaps. UNIT III Foreign exchange exposure and risk management: management of economic exposure. international parity relationships. 16 . international capital budgeting.. Eiteman. UNIT II International financial markets and institutions: international banking and money market. Pearson Education.. multinational working capital policy and cash management. 4. forecasting foreign exchange rates. UNIT IV Financial management of multinational firms: foreign direct investment and cross-border acquisitions. Multinational Business Finance. hedging against foreign exchange exposure.management. management of political exposure. hedging through mixed currency invoicing. P. international portfolio investment. Apte.. McGrawHill/Irwin.K.G. Tata McGraw Hill Publishing Company Ltd. 3. References 1. and Moffett. M.I. futures and options on foreign exchange. International Financial Management. international bond market. International Financial Management. Bekaert. and Resnick. country risk analysis. G. international equity markets. corporate governance around the world. management of translation exposure. foreign exchange markets. management of interest rate exposure. 2.
methods of payment: advance payment. insurance policies. Multinational Financial Management. letter of credit. marine insurance: types of marine insurance. floating and fixed exchange rates. documents against payment (D/P). documents needed. John Wiley & Sons. aligned documentation system: meaning. types and documents needed. procedures and documents related to quality control – ISO 9000.5. pre shipment credit: meaning. Export – Import procedures and the various operations involved. J. various documents. Inc. rates. theories and practice of foreign exchange rate determination. The main emphasis is laid on developing a systematic approach to handling foreign trade transactions and the paper work thereto. UNIT II Export credit and guarantee corporation (ECGC): export credit insurance. post shipment credit: meaning. UNIT I Documents for starting up a new export venture. EDI initiative. procedure.C. consignment sales. 6.. 17 . ISO 14000. Thomson South-Western. open account. exchange control regulations and procedures in India. A. FEMA. marine losses. export financing.. International Corporate Finance. Shapiro. procedure and documents needed for claim. rationale. MBAIB6203: WORKSHOP ON FOREIGN TRADE DOCUMENTATION AND TRADE FINANCE Objective: The course aims at providing and understanding of foreign exchange. bank guarantees and special schemes. UNIT III Processing of an export order: stages in implementing export transaction. role of ECGC. Madura. documents against acceptance (D/A). procedure.
Varshney. Anupam Publishers.. J. Incoterms 2000. Excel Books. Handbook of procedures Volume I & II.. unboundedness and multiple optimal solutions. Lall.UNIT IV Customs and port clearance. Manual on Export Documentation.. R. Export and Import Management. UNIT I Operations research: evolution. 18 . infeasibility. assumptions. G. A. Chand MBAIB6204: OPERATIONS RESEARCH Objective: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making. International Marketing Management. methodology and role in managerial decision making. 5. duality. P. Kapoor. Current Foreign Trade Policy 2. References 1. S. 8. Jain. Finance of Foreign Trade and Foreign Exchange. scope and limitations.C. Export. 6. formulation of problem and its solution by graphical and simplex methods. What. 3. Where and How.L. P.. B. linear programming: meaning. S. special cases in simplex method. H. Kumar. Import procedures and documents. Nabhi publication.. Ram. degeneracy. 7. advantages. and Bhattacharya. S. Export Procedures and Documents 4.
decision trees. probability considerations in PERT. two person zero sum game. maximization objective and multiple optimal solutions. 4. 3.. 2. New Delhi. Sharma. limitations and applications. Paneerselvam. Operations Research. 6. assumptions and applications. pure and mixed strategy games. calculating EST. 19 . EFT. LFT and floats. queuing theory: concept. 5. simulation. New Delhi. meaning. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK).D. Kapoor. decision theory: decision making under uncertainty and risk.. Operations Research: Theory and Applications. degeneracy. Prentice Hall of India. Vohra.. maximization objective and multiple optimal solutions. Operations Research: An Introduction.. Macmillan India Ltd. Sultan Chand & Sons. assignment problems including traveling salesman’s problem. V. N. R. J. Vikas Publishing House. Taha. References 1. New Delhi. analysis of queue system. time-cost trade-off. Quantitative Techniques in Management. Bayesian analysis. New Delhi. New Delhi. S. unbalanced problems. Tata McGraw Hill Publishing Company Ltd.K. principle of dominance.A.UNIT II Transportation problems including transshipment problems: special cases in transportation problems. LST. Prentice Hall of India. H. process. UNIT III PERT/CPM: difference between PERT and CPM.K. Kalavathy. special cases in assignment problems: unbalanced problems. UNIT IV Game theory. network construction. Operations Research. Operations Research. advantages...
social and cultural environment and its influence on international marketing. product adoption. environmental influences on pricing decisions. standardization vs. integrated approach to international marketing. selection of foreign markets and positioning strategies. new product development and management of international brands. packing and labeling. UNIT II Product planning for global markets.MBAIB6205: GLOBAL MARKETING MANAGEMENT Objective: The objective of this course is to develop a conceptual framework of international marketing management. UNIT IV Promotional strategies in international marketing. segmentation. UNIT III Global pricing strategies. This paper develops further the knowledge already gained in marketing. international marketing entry strategies. channel strategies for foreign market entry. UNIT I Introduction to global marketing. 20 . emerging issues in global marketing. benefits of international trade. international marketing organization and control. the process of international marketing and transition from domestic to transnational marketing. channel structure.
McGraw Hill. Graham. hypothesis testing including one sample tests and two. data entry. The practical aspects of research methodology will be emphasized. 21 . 4. research design: classifications of research designs... causal research design. data collection and preparation. Designing Questionnaires and Schedules. Cengage Learning India Pvt Ltd. Measurement scales. International Marketing. MBAIB6206: WORKSHOP ON RESEARCH METHODOLOGY Objective: To develop understanding of business research methodology from a user’s perspective and a researcher’s perspective. Global Marketing Strategies. UNIT – I Introduction to research in business. J. Cateora. R. L.. International Marketing. J. and Shaw.independent sample tests. the research process. J.S. Subhash C. descriptive research design. the research proposal. P. McGraw-Hill 3. C. Onkysist. and Craig.. S. International Marketing.References 1. Routledge. observation studies. UNIT – II Use of secondary data in research. surveys.. report writing. This will help prepare students for their summer training in which students are usually assigned projects that involve use of research methodology including use of computer packages.. 2. P. Measurement. UNIT – III Sampling: determination of sample size.. S. Douglas. exploratory research design.
John Wiley and Sons. D. Zikmund. R. Inc. Marketing Research: An Applied Orientation.UNIT – IV Techniques of multivariate analysis. Pearson Education.. Discriminant analysis (direct method only). P. G. conjoint analysis References 1. S. Handbook for Writers and Editors.. Business Research Methods. MBAIB6207 : SUMMER TRAINING AND VIVA VOCE* MBAIB6208 : COMPREHENSIVE VIVA VOCE** 22 . Sekaran.. 5. cluster analysis. Cooper. and Dash. factor analysis. S. W. Research Methods for Business: A Skill Building Approach.. Malhotra. analysis of variance (one way only). S. Rao. Tata McGraw Hill Publishing Co. and Schindler. Cengage Learning.. 3. N. 2. U. Business Research Methods. 4.. multidimensional scaling. Ahmadabad Academic Book Centre.
Use of non-programmable calculators by the students in Examination Hall is allowed. Examination in each subject will be of the 3 hours duration except International Management Strategy & Policy (611) The Duration of International Management Strategy & Policy (611) will be of 4 hours. ACQUISITIONS & 50 COLLABORATIONS TOTAL 700 FOURTH SEMESTER MBA-IB 609 RESEARCH PROJECT MBA-IB 610 VIVA VOCE MBA-IB 611 GLOBAL STRATEGIC MANAGEMENT MBA-IB 612 WORKSHOP ON CONTEMPORARY ISSUES IN INTERNATIONAL BUSINESS MBA-IB MBA-IB MBA-IB 613 614 100 100 100 100 FOREIGN LANGUAGES GERMAN.A. FRENCH.B. RUSSIAN LAWS FOR INTERNATIONAL BUSINESS WORKSHOP ON INTERNATIONAL MARKETING RESEARCH 100 100 100 100 100 100 SEMINAR ON OVERSEAS PROJECT PLANING AND 50 EXPORTS SEMINAR ON MERGERS. SCHEME OF EXAMINATION THIRD SEMESTER MBA-IB MBA-IB MBA-IB MBA-IB MBA-IB MBA-IB MBA-IB MBA-IB 601 602 603 604 605 606 607 608 WORKSHOP ON TRUST PRODUCTS & MARKETS INTERNATIONAL MARKETING LOGISTIC-1 INTERNATIONAL FINANCIAL MANAGEMENT FOREIGN LANGUAGES GERMAN. FRENCH. RUSSIAN 100 WORKSHOP ON INTERNATIONAL MANAGEMENT 100 INFORMATION SYSTEM 100 615 ANY ONE OF THE FOLLOWING SEMINARS ON (1) COMPARATIVE INTERNATIONAL MANAGEMENT (2) INTERNATIONAL MARKETING LOGISTICS-II TOTAL 700 23 . The calculators will not be provided by the University.MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) M.B.-I. Maximum marks for external/Written examination is 50 marks and Internal assessment is of 50 marks. 4. 3. 2. Note: 1.
Two or three questions from each unit. IF THERE ARE FIVE UNITS : Set 10 questions in all. The students are required to answer five questions in all selecting at least 2 questions from each unit. The students are required to answer five questions in all selecting at least one questions from each unit. 24 .INSTRUCTIONS TO THE PAPER SETTERS: IF THERE ARE TWO UNITS : Set 10 questions in all. Two questions from each unit. Three or five questions from each unit. Five questions from each unit. The students are required to answer five questions in all selecting at least one questions and more than two from each unit. IF THERE ARE FOUR UNITS : Set 10 questions in all. IF THERE ARE THREE UNITS : Set 10 questions in all. The students are required to answer five questions in all selecting at least one questions from each unit.
The students would be requested to suggest remedies for these problems and evolve appropriate strategies for different products for target markets. Including Leather Garments Materials and Ores. (a) i) ii) iii) iv) v) vi) vii) (b) i) ii) (c) i) ii) iii) iv) (d) (e) (f) (g) (h) (i) Tea and value added tea Fresh and processed foods Cashew Kernels Coffee Spice Tobacco & tobacco manufactures Floriculture Meat and meat Products Marine Products Textile and Jute Based Products Jute and Jute Manufacture Cotton Textiles – Mill made and Handloom Woollen Fabrics and Knitwear Readymade Garments Handicrafts and Jewellery Leather and Leather Manufacturer. Basic Chemicals Pharmaceuticals and Cosmetics.THIRD SEMESTER MBA-IB 601 WORKSHOP ON TRUST PRODUCTS & MARKETS Objective : In this course students will be expected to identify major export products of India and the special characteristics of different trade in regions. Electronics and software. Engineering Products-Capital Goods. Topics: UNIT-I EXPORT MARKETING OF THRUST PRODUCTS OF AGRICULTURAL AND AGRO-BASED PRODUCTS. Services. Problems relevant to the marketing of each product in specific countries would be identified. Consumer Durables. including tourism shipping software insurance. 25 .
3. relevance to international marketing. ASEAN. 26 . J. E.Asia. 2. The various components of the international logistics system would be studied so as to enable the students to take up an integrated logistics decision. America. W. 8. 5. UNIT-III Develops marketing strategy for different markets. structure of shipping : Characteristics. chartering principles and practices.C.F. ROWE Vadi. 9. Arial Reports If Exports Promotion councils Survy reports of I. freight structure and practice. 7. b) Trust sectors in Indian Exports survey and study team reports. code of conduct for liner conferences. Africa. Dag I.A. 4.T. India Foreign trade a) Selected surveys of products and markets. W. liner and tramp operations. TOPICS UNIT-I Marketing logistics system – concepts objective and scope. Submission and presentation of reports. 6. Oceania.UNIT-II Marketing characteristics of trading region-EU.T. Reference : 1. T. MBA-IB : 602 : INTERNATIONAL MARKETING LOGISTICS-1 OBJECTIVE : The objective of this course is to apprise the student of the fundamentals of logistics as applied to international business. Survey and study team Reports. NAFTA. Geneva Global Studiec done by various chambers of commerce. Primary Commodities in international trade. the system elements. 10. Japan and selected socialist countries including Russia. S. a. The concept of service. IEG International Business office.T. In Publications.C. The transportation/ activity – internal transportation inter state goods movement: General.
inland container depots multimodal. transportation and CONCOR. freight structure and operations. Inventory management-concepts and application to international marketing. Role of intermediaries including freight booking. containerization. References : 1. 2. TOPICS UNIT-I INTER NATIONALIZATION OF FINANCIAL FUNCTION 1. 5. port organization and management. responsibility of porttrust carriage of goods – legal aspects. Objectives of International firm and impact of risk.UNIT-II Technological developments in ocean transportation. 3 4. 27 . MBA-IB : OBJECTIVE : The orient the students with various tools. Air transportation total cost concept. ware housing and the concept of free trade zones. 2. Total logistics International. techniques and processes of international financial management. 3. Went worth: and Christopher (ED.) Bowersox Tockey Amnual Reports of CONCOR Indian shipping Annual reports of INSA 603 INTERNATIONAL FINANCIAL MANAGEMENT Managing International Distribution. advantages. International Financial Management : An Overview. UNIT-III Post systems and sub-systems. The total cost approach to logistic. shipping agents. C&F agents shipowner shipper consultation arrangements. Financial function in multinational Corporation. 6.
5. P. 2. Maurice D Levi : International Finance. 6. 2. International investment management. Country risk analysis 3. V. 2. 3. International mergers. UNIT-III MANAGING SHORT TERM ASSETS & LIABILITIES. 3. 1. 4. 5. Bhalla : International Financial Management. UNIT-IV INTERNATIONAL INVESTMENT & FINANCING 1. Foreign exchange market Foreign exchange risk and exposure Exposure information system Strategies for exposure management and techniques for foreign exchange rate projections. 3. 2. Recent changes in international money and capital markets. 4.UNIT-II FOREIGN EXCHANGE RISK 1. Euro currency and other important international money market International ranking and payment settlement mechanism. Changes in International business and trade & its impact on international finance. International working capital management. International financial instruments and markets 2. Devices for foreign exchange risk and exposure devices. 28 . Investment of international money market. 5.K. acquisitions and divestitures. Cost of capita and capital structure of multinational corporations 4. Frederick D S Choi : International Accounting and Finance. Books : 1. 3. Allen Shapiro : Multinational Financial Management.Apte : International Financial Management.G. Janes C Baker : International Finance. UNIT-V EMERGING ISSUES IN INTERNATIONAL FINCNCE 1. Impact of international tax on international finance. 4.
FOREIGN LANGUAGES GERMAN. Books Recommended for additional reading 1. Wagner-Russian Publishers : People’s Publishing House.Mukerjee . 3. MOSCOW.BASIC RUSSIAN Publishers: The Macmillan Company of India New Delhi. My Family. 5. Chandigarh (near to the petrol pump showrooms). 2 My Day 3. Dictionaries : Russion – English & English – Russian. 2. Sector-22. Available from : Punjab Book Centre. 12 9 9 10 10 Questions on grammar (3 questions of 4 marks each to be attempted out of 5) Questions on text Studied (3 questions of 3 marks each to be attempted out of 6) Translation from Russian into English/Hindi/Punjabi. 4. (about 70 words) Translation from English/Hindi/Punjabi into Russian. 29 . Delhi. Marks : 50 Time allowed : 3 hrs. 1-20 LESSONS IN COURSE BASIC GRAMMER IN COURSE : up to Lesson 31 2.CV. New Delhi.N. 2. My native town/Village Books Prescribed 1. Composition on one of the following topics (about 100 words in Russian Language) 1. NEVEROV (A POCKET INTERPRETER) Publisher : FOREIGN LANGUAGES PUBLISHING HOUSE. V. FRENCH. A. K. 3.MBA-IB 604 Written Paper 1. G . Maurya – ESSENTIAL RUSSIAN -I (Publishers :University of Delhi. Rani Jhansi Road. RUSSIAN Total Marks : 100 Internal Assessment : 50 Written Paper : 50 Max. ENGLISH-RUSSIAN PHRASE BOOK COMPLIER : S.
4.of Russian Language) Note: This course is designed to be covered in about SEVENTY HOURS during FOURTEEN WEEKS of Teaching of Russian at the Department of Commerce & Business Management. 1. Paris 2002 (Unit 1 to 6) 30 . P. Questions on civilization from the prescribed textbook (only objective type questions) Comprehension of an easy unseen passage. 10 marks 20 marks 10 marks 50 marks Reading : Campus-I Methode de francais. YAEYKA-I (Picture Dict. 4.CHD. N. Questions on applied grammar pertaining to the prescribed text book (Unit 1-6) Translation of an easy unseen passage or short sentences from English to French ( 5 marks) and French to English (5 marks) 10 marks 2. 3. M kimov : KARTINNY SLOVAR RUSC KOGO Publishers : UCHPEDGI MOSCO.U. Jacky Giradet Jacques Pecheur. Robinson. Chekhov.V. MBA-IB 604 FRENCH (3rd Semester) Objective : The objective of the course is to introduce to the student to the basis of French Language. CLE International.
Indian Law of contracts. 1962. Comprehension of an easy unseen passage. CLE International Paris 2002 (Unit 7 to 12) MBA-IB 605 LAWS FOR INTERNASTIONAL BUSINESS Objective : The objective of this course is to expose the participants to the basic legal principles and issues involved in international business. International Taxation and Double Taxation agreements. 31 . Service Contracts. UNIT-I Legal framework of India’s foreign trade. 4. Air and overland. Jacky Giradet Jacques Pecheur. International Arbitration. International conventions and trade laws. WTO and Intellectual Property Rights Marine Insurance. Theory Paper 1.MBA-IB 613 FRENCH (4th Semester) Objective : The objective of the course is to introduce to the student to the basis of French Language. Contracts with shipping. project Export Contracts. 2. Sale of Goods Acts. 10 marks 20 marks 50 marks Reading : Campus-I : Methode de francais. Laws regarding protection to Intellectual property rights. 1962 Foreign trade (Development & Regulation) Act. patents trade marks. UNIT-II Issues regarding methods of payments and overseas distribution. Indian Customs Act. Technology imports. Export/ Import contracts for products uniform Law on international sale of Goods. Foreign Investment Laws. inventions. General Questions based on the topics covered in the text book including questions on Civilization (objective type or very short type questions) Composition of a dialogue/letter Grammar from prescribed textbook (Unit 7 to 12) 10 marks 10 marks 3.
International Trade Forum. sampling. an applied Orientation 32 . Ganeva Susan P Doglous ani sameul Gaig. phases. Marketing Research. 5. important sources of secondary data . Rohert Ferber Gilbert A Churchill Boyd Westfall Naresh Malhotra Manual for Export Marketing Research International Marketing Research Handbook of Marketing Research Marketing Research-Methodological Foundation. Govt.T. I. of India. scaling. ogram and Lee E.C. data analysis especially multivariable analysis especially multivariate analysis. Ernest W. international Marketing Research including those of administering it. data collection. John Daniels. UNIT-I An overview of International marketing research-scope. 1980. Export Trade: The Law and Practice of International Trade.. 6. Text and Oases Marketing Research. Schmithoff C.R.Books and Journals 1 2 Journal of world Trade Law. 3. importance. References: 1. Secondary sources of data in international marketing research-uses of secondary data. instrument designing. Application of International Marketing Research to Marketing Mix Elements. 2. Pedeyugh. International Business: Environments and Operations. UNIT-II For the various stages of the research process special issues relating to international marketing research primary data collection. issues. 606 WORKSHOP RESEARCH ON INTERNATIONAL MARKETING 3 4 5 MBA-IB : Objective : The objective of this course is to acquaint with the importance of overseas marketing information for decision making The course will also highlight the considerations and issues that are unique to international marketing research. Handbook of import – Export Procedures. 4.
principles and practices. Marketing of overseas projects Tendering. UNIT-II Risk identification and Mitigation. Memorandum of Association. EXIM Bank EXIM Bank Rules and regulations of Project Exports from India. sub contracting and joint bidding. Annual Reports. Strategies. References: IIFT Ministry of Commerce RBI Basis International tendering. pursued by selected countries/companies. 33 .MBA-IB : 607 : SEMINAR ON OVERSEAS PROJECT PLANING AND EXPORTS UNIT-I Conceptual framework of project exports. Report of task Force on Project Exports. Financing of overseas projects. Institutional setup for project exports. Settlement of disputes. Foreign exchange regulations regarding overseas transactions tax benefit. Goods on Deferred Payment and Turnkey Projects. Export potential of project overseas-including sector wise and country wise analysis. Import of technology and buy-back arrangements. Guidelines for exporters of Engineering. EXIM Bank/RBI guidelines including Rules regarding memorandum of Association.
Planning the Acquisition Program. End Semester Examination :. Evaluating a Merger within the Capital Budgeting Framework. Legal. MBA-IB 611 GLOBAL STRATEGIC MANAGEMENT Objective : The Course will deal with strategic management issues in the context of the firms that operate in more than one country. In addition there will be two questions each from Unit I and Unit II. Rational for spin offs and split ups. An overview of formulation and implementation of global strategy. Extensive case studies of companies operating at the international level will provide the basis for comprehensive analysis of strategic management issues. Sell offs and changes in ownership : Motives for an evaluation of a Divestiture. Culture and global strategy 34 . There will be a compulsory case for 30 marks. UNIT-II Takeover : Regulation of a takeover. COLLABORATIONS ACQUISITIONS & Objective : The objective of this course is to expose the students to the philosophy and the methodology underlying mergers and acquisitions.It will be for a duration of four hours. UNIT-I Types of Mergers. Reasons for Mergers. Determination of Exchange Ratio. Risk and Rewards of LBO Joint Ventures. Ethics in Corporate Takeover. Benefits and Costs of Mergers. Tax and Accounting aspects of Mergers. The candidate has to answer one question from each unit. Rationale for Privatisation. UNIT-I Concept of strategy including global strategy. Models of Privatization.MBA-IB 608 SEMINAR ON MERGERS. Pros and Cons. Managerial Response to Corporate takeover. Analysing the external environment especially the tools of analysis. Valuation of a Purchase of Plant/Division. The Valuation of Brand and Intangibles.
South Western International Management Tata McGrow Hill Hill. diversification.L. Charles W. Charles W. 35 . Duane Lreland and Robert E Hoskisson Pathak Arvind. Business level strategies.L. References Deresky. Strategic alliance and acquisition. UNIT-II - Entering foreign markets. Alan M Global Strategy : Thomson International Business: A Strategic Management Approach The Essence of International Business Prentice Hall Taggar James H & Michael C McDermot Thakur Manab. International Business Competing in the Global Market Place The McGraw Hill Company Stategic Management: An integrated approach Biztantra Strategic Management : Competitiveness and Globalization. Srivastava International Management Concept and Cases Tata McGraw Hill Co. Rabi S Bhagat and Roger J Kashlak Peng Mike W Rugman. Corporate level strategy including vertical integration.And Gareth R Jones Hitt Michael A.R.- Analysing company resources and capabilities Personal goals of top management.N. and Arun Kumar Jain Hill. Helen International Management: Managing Across Borders and Culture Peason Education. Thomson. Gene E Burton and B. Functional level strategies Strategy and technology Evaluation of strategy Implementing strategy Organization structure and strategy Management structure and strategy Management of political risk and negotiation Governing the corporation around the world.
4. wortzet “ Global Strategy Management. 2. Long Range Planning. UNIT-I Environment for International Business-Economic. Columbia Business School. Punett & Ricks “ Handbook of Global Management. Business Negotiations. Business Ethics. Journal of world Trade. Integrated Quality Management. UNIT-II International Business Practices. California Management Review.MBA-IB : 612 WORKSHOP ON CONTEMPORARY INTERNATIONAL BUSINESS ISSUES IN Objective : The objective of this course is to acquaint and update the students with regard to the latest trends in international business. 3. 36 . & L. 2. cultural.” Journals 1.V. UNIT-III Market Entry Strategies. the major foreign and domestic institutions involved and future challenges in International Business.H. Journal of International Bisiness Studies. Political Legal-Models with regard to study of these forces. The course would identify the Major current environmental forces affecting international business. Trade in Services and Gat-Marketing of Services MNCS and the global economy. Mendenhall. Nortzel H. International. Books & Journals 1.
Dictionaries : Russion – English & English – Russian. Visit to an International Trade Exhibition/Fair. Wagner-Russian Publication : People’s Publishing House. LESSIONS IN COURSE 21-35 Essential Grammer upto L.46 2. 3.K. Rani Jhansi Road. Books recommended for additional reading (Publ:. Chandigarh English-Russian Phrase Book Complied : S.Russky Yazyk. Books Prescribed 12 9 10 4.V.85).MBA-IB 613 FOREIGN LANGUAGES RUSSIAN Total Marks Internal Assessment Written Paper Max. : : : : 100 50 50 50 Written Paper 1. 4. Russkaya Kommerchsskaya Korespondendentsila – Demideva. (about 70 words) Composition on one of the following topics (about 100 words in Russian Language) 1. 2. Questions on grammar (3 questions out of 5 to be attempted ) Questions of Tests Studied (3 questions out of 6 to be attempted ) Translation from English/Hindi/Punjabi. Sector-22. 10 1. Indo-Russian Trade. into Russian (about 50 words) Translation from Russian into English/Hindi/Punjabi. MOSCOW. 37 . 3. Available from : Punjab Book Centre. 3. Latter to an Russian trade partner to visit India. A. Mos. 2. New Delhi. Neverov (A Pocket Interpreter) Publishers : FOREIGN LANGUAGES PUBLISHING HOUSE. 9 5.N. V. Marks Time allowed : 3 hrs.
Problems associated with MIS Design and Implementation. H. Finance. Cost Benefit Analysis. Note: This course is designed to be covered in about 50 hours during ten weeks of teaching. Operations. MIS in Fundtional areas of International Business: Marketing. ILLUSTRATED HISTORY OF THE USSR (Feudalism. Hakimov : Kartinny slovar Usarcge Yasyka-1 (Picture Dictionary of Russian Language Publishers: UCHPEDIZ-MOSCOW (1956). Robinson. Enterprise Resource Planning. Data Base Management Systems.K. This Course prepares the students to plan and build an information base for an enterprise operating in an international environment. G. Publishers: People Publishing House New Delhi (1968) Robinson N. UNIT-II Planing and Design of MIS for International Business. Objective and role of NIS in international Business Computer and MIS. Maurya – ESSENTIAL RUSSIAN -I (Publishers :University of Delhi. Chekhov. C. Communication Concepts. 2. M. Decision support system. MBA-IB 614 WORKSHOP ON INTERNATIONAL INFORMATION SYSTEM MANAGEMENT Objective : Information in vital for any business enterprise. Internet usages in International Business.. 4.V. Delhi. G-Mukerjee-BASIC RUSSIAN Publishers: The Macmillan Company of India Ltd.N. Capitalism. 38 .. 3. Future Trends in MIS.F. Human Resources. Secialism Authors: Viadimir Pushute etc. 5. 1984. Delhi.1. A.Chakravarti: The New Russian Reader. UNIT-I Introduction to management information system.) Publishers: Navosti Press Agency Publishing House.
Europe and Eastern Europe. USA. R. Theory in International Management.N. 5. W Europe.PH I Management Information System PH I Management Information Systems-A Managerial End user Persrectiver Galgotia Publ.M. Prasad Stanley M Davis Comparative Management and Economic Progress.References:Murdick Ross and cloggett J Kanter London & London Jarre. 2. Multinational Marketing Comparative Management 6. 4. Comparative analysis of Environmental factors-Education. TOPICS :UNIT-I The conceptual framework for comparative international management: Forms of organizations in different economics : India. the industrial polices. O Brien Information system for Modern Management. Government/business relations ships and relations between industry.. B. Legal and Economic Convergence. Comparative Management and Marketing Global Marketing Perspectives. workers and unions. PHI. It covers the performance of the industry. and B. Comparison of Economic growth: Comparative Management at Macro level. 3. 39 . New Delhi. Comparative Management MBA-IB 615 COMPARATIVE INTERNATIONAL MANAGEMENT OBJECTIVE : This course analyses the business system of a variety of nations as well as the influence of environmental factors and internal forces on their development. Japan. Sociological. New Delhi Reference : 1. Management oriented information System. Political. Bichman J Boddewyn Jagdish Sheth Waren Keegan Anant R Negandhi and S.
Marketing management in different cultures. 2. UNIT-II General cargo operations. Quay and storage operations. Marine Insurance – insurance policies and terms. 3. motivation.Europe. Liens. Japan. ship sizes. port capacities. Concept of Efficiency and profitability. Break-Bulk terminal operations growth of containerizationpresent status.UNIT-II International comparison regarding corporate planning. present status of ports. Air Terminal operations. airports and issues related to technology and administration of logistics infrastructure UNIT-I Growth of shipping industry. Western Europe E. MBA(IB) -615(2) INTERNATIONAL MARKETING LOGISTICS-11 OBJECTIVE : This course develops on the conceptual framework adopted in the first paper of the course. organization behavior. ______________ 40 .S. Berth through put. Dry ports. UNCTAD studies on container Terminal operations and Break Bulk Terminal Operations. 5. References : 1. UNCTAD studies on Port Planing World Bank Report on JNPT Reports of Container Corporation of India. Types of ships. ports. Africa and America. 4. future trends Port Law: Legal liability. Cargo Tariffs Air Traffic containers. Future trends. The course would cover detailed aspects with regard to containers. Historical growth of Indian ports. Bailment. U. employee attitudes leadeship and styles of management in India. Yearbook of Indian ports association. UNIT-III Air cargo transportation. job satisfaction.
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