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Mvas Report 2008

Mvas Report 2008

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For downloading this project and many other projects, reports and assignments for free please visit http://pakistanmba.jimdo.com

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Published by: Marketing Expert on Mar 09, 2012
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03/21/2013

Without regulation, there are many factors which play role in revenue distribution in this free market.

Negotiating
power

IPR

Platform

Revenue deciding factors

Negotiating
power

IPR

Platform

Revenue deciding factors

Platform:

Depending on the access mode used to delver MVAS to consumer and the resultant technology used, revenue
share gets distributed. For e.g. when the service is delivered using Voice portal platform, more revenue is
released to the technology enabler as compared to when SMS platform is used.

IPR:

The revenue distribution also differs on the type of content. In case of IPR related content, operators release
more revenue while in case of white label content, comparatively less revenue percentage is released.

IAMAI & eTechnology Group@IMRB

21

Mobile VAS in India, August 2008

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