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vi
Buzzell, Robert D. “Can You Standardize Maltinational Marketing “ Harvard
Business, Revew, 49 ( November- December) , 1968, pp 102-113.
vii
- Aaker. David A., Strategic Market Management. 2 ned. New York: John Wiley
and Sons. Inc. 1988.
- Porter.Michael E., Competitive Strategy. New York : Free Press.1980.
viii
Day, G.S. & R. Wensley.” Assessing Advantage:A Framework for Diagnosing
Competitive Superiority” , Op. Cit., pp.1-20
ix
Cook. V .J., Jr., “ Marketing Strategy & Differential Advantage, “ Journal Of
Maketing, 47 ( spring), 1983,pp.68-75.
x Porter.Michael E., Competitive Strategy, Op.cit.
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