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The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated at the initiative of the World Bank, The Central Government of India and representatives of Indian Industry, with the objective of creating a developmental financial institution for providing medium term project financing to Indian businesses and Industries. Following the market oriented economic policy reforms in the 1991s, ICICI moved away from its traditional role into a new era of liberalized regulation and intense competition. A series of initiatives were championed to keep up with keen competition in Indias financial service sector, and access to international capital markets was crucial to the success of the new mandate.
ICICI BANK Commercial Bank. Indias first Internet Bank 47% Holding Listed on NYSE and Indian Stock Exchanges ICICI VENTURE Venture Capital Leading Private Equity Investor in India with focus on IT and Health Care 100% Holding. ICICI SECURITIES Invest Bank One of the Key players in the Indian Capital Markets 100% Holding.

ICICI PRUDENTIAL MUTUAL FUND Mutual Fund Company Joint Venture between Prudential Plc of U.K.

ICICI LIMITED (Parent Company) Financial Services Company Listed on NYSE (IC) and Indian Stock Exchanges.

ICICI WEB TRADE On-line Brokerage 100% Holding of ICICI Limited.

ICICI PFS Marketing and Distribution of Retail. Liability Products 100%Holding

ICICI CAPITAL Distribution and Servicing of Retail Liability Products 100% Holding.

ICICI INFOTECH Technology Arm Transaction Processing Software Development 92% Holding.

ICICI PRUDENTIAL LIFE INSURANCE COMPANY A 74% AND 26% VENTURE BETWEEN ICICI AND PRUDENTIAL PLC OF U.K.

ICICI Bank is Indias second-largest bank with total assets of about Rs. 3,634.00 billion (US$ 81 billion) at March 31 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010 and a network of about 2,016 branches and offices and about 5,219 ATMs. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital, asset management and information technology. . ICICI Banks equity shares are listed in India on stock exchanges at Chennai, Delhi, Kolkata and Vadodara, the Stock Exchange, Mumbai and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).ICICI bank posted. SERVICES PROVIDED BY ICICI BANK: Deposits: Savings Account, Private Banking, Salary Account, Women's Account, Fixed Deposits, more Investments: ICICI Bank Bonds, Mutual Funds, Pure Gold, more Loans: Home Loans, Car Loans, Personal Loans, Loans against Securities, Two-Wheeler Loans, more... Cards: Credit Card, Debit Card, Travel Card. Online Services: Bill Pay, Shopping, Ticketing, Charity, Card-2-Card NRI Services: NRI Home, Banking Products, Money 2 India. Demat Accounts. Mobile Banking. Anywhere Banking. SOME FACTS ABOUT ICICI BANK: ICICI Bank is the first Networked bank of India. ICICI Bank is the largest and number one bank among the Private Sector banks. ICICI Bank is the Second largest bank in India. The most trusted, Speedy, Customer friendly, Professional Bank in India.

Established in London in 1848, Prudential plc, through its businesses in the UK and Europe, the US and Asia, provides retail financial services products and services to more than 25 million customers, policyholder and unit holders worldwide. Prudential has brought to market an integrated range of financial services, total capital infusion stands at Rs. 47.80 billion, with ICICI Bank holding a stake of 74% and Prudential plc holding 26% products that now includes life assurance, pensions, mutual funds, banking, investment management and general insurance. The company has assets held over Rs. 57,000 crores as on March 31, 2010. In Asia, Prudential is the leading European life insurance company with a vast network of 24 life and mutual fund operations in twelve countries - China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Started operations in 1848 and is now one of the largest life insurance companies in the World. Presence in U.K., Europe, U.S., and throughout Asia. Solid reputation built over 150 years. Already established as one of the biggest private sector mutual fund companies in India (Prudential ICICI AMC). A truly global brand. 75 years of experience in Asia. Over 2, 10,000 Staff advisors. Over 2 million customers.

CEO

CHIEF FINANCIAL OFFICER

ALTERNATE CHANNEL & GROUP LIFE

ALTERNATE CHANNEL & GROUP LIFE

CHIEF MEDICAL OFFICER

VICE PRISIDENT GROUP LIFE

REGIONAL MANAGER NORTH & EAST

ASSISTANT VICE PRISIDENT HUMAN RESOURCES

VICE PRISIDENT ADMINISTRTION IMPLEMENTATIO N AND CONTROL

CHIEF MANAGER ALTERNATE CHANNEL

REGIONAL MANAGER SOUTH & WEST

HEAD CLIENT SERVICE

CHIEF MANAGER FINANCE AND CONTROL

HEAD TRAINING

VICE PRISIDENT ACTURIAL

VICE PRISIDENT INFORMATION

Sr.MANAGER UNDERWRITING INDIVIDUAL & GROUP

Sr.MANAGER INVESTMENT

VICE PRISIDENT ADVERTISING AND COMMUNICATI ON CHIEF MANAGER PRODUCT DEVELPOMENT

COMPANY SECRETARY Sr.MANAGER COMPLIANCE

ICICI Prudential Life Insurance Company was established on 24 th December 2000, with a basic investment of 675 Crores. The company has a commitment to expand and reshape the life insurance industry in India. The company was amongst the first private sector insurance companies to begin operations after receiving approval from Insurance Regulatory Development Authority (IRDA) and in the time since, has taken several steps towards realizing its goal. THE COMPANY: ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse and prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI and Prudential came together in 1993 to form Prudential ICICI Asset Management Company, which has today emerged as one of the leading mutual funds in India. The two companies bring together the strongest financial service brands in Asia, known for their professionalism, excellent quality of service and long-term commitment to customers. Riding on the success of this relationship, the two companies joined hands once more in 200, to form ICICI Prudential Life Insurance, with a commitment to provide leading-edge life insurance solutions. ICICI Prudential's equity base stands at Rs. 9.25 billion with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. The company has garnered total premium of Rs 16,532 crores and has underwritten over 10 million policies since inception. The company has assets held over Rs. 57,000 crores as on March 31, 2010. For the past nine years, ICICI Prudential Life has retained its leadership position in the life insurance industry with a wide range of flexible products that meet the needs of the Indian customer at every step in life.

Our vision: To make ICICI Prudential the dominant Life and Pensions player built on trust by world-class people and service. This we hope to achieve by: Understanding the needs of customers and offering them superior products and service. Leveraging technology to service customers quickly, efficiently and conveniently. Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders. Providing an enabling environment to foster growth and learning for our employees. And above all, building transparency in all our dealings. The success of the company will be founded in its unflinching commitment to 5 core values: Integrity. Customer First. Boundary less. Ownership. Passion. Each of the values describes what the company stands for, the qualities of our people and the way we work. We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

Board of Directors: The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from the finance industry both from India and abroad. Ms. Chanda D. Kochhar, Chairperson Mr. N.S Kannan Mr. K Ramkumar Mr. Barry Stowe Mr. Adrian o connor Mr. Keki Dadiseth , Independent dircetor Prof. Marti G. Subramanyam Ms. Rama Bijapurkar Mr. Vinod Kumar Dhall Mr. Vaidyanathan MD and CEO

Mr. Vaidyanathan MD and CEO Dr Avijit Chatterjee , Appointed Actuary Mr Puneet Nanda , Executive Vice Precident

Dec 12th 2000: ICICI Prudential issues its first policies to underprivileged Children. April17th 2001: ICICI Prudential covers over 1450 lives under Salaam Zindagi scheme. Dec 20th 2001: Launched Market-Linked insurance schemes. Feb 19th 2002: Launched innovative child product called Smart Kid.

April 2nd 2002: ICICI Prudential issued 1, 00,000 policies. Nov 19th 2002: ICICI Prudential crosses 2, 00,000 policies. Feb 18th 2003: ICICI Prudential and Visa tie-up to enhance customer service.

Feb 25th 2003: Company grabs 73% of private sector pensions market. Mar 20th 2003: Company crosses 3, 00,000 policy mark. to

April 7th 2003: ICICI Prudential became the 1st Life Insurance Company cross Rs. 500 Capital base.

Feb 20th 2004: ICICI Prudential became 1st private insurance company to Cross Rs. 10,000 crore Sum Assured. Oct 10th 2004: ICICI Prudential became the first private insurance Company to successfully sell the 1 Million policies with in the short period of 3 years. August 2005: ICICI prudential is the second largest insurance company in India, by capturing the Market share of around 5 %. ICICI Prudential is having 36% Market share among Private players.

August 2005:

 Out Look Money Award of the BEST LIFE INSURER of 2003-04. 2004 INSTITUTE OF MARKETING AND MANAGEMENT AWARD FOR EXCELLENCE. THE MOST TRUSTED PRIVATE LIFE INSURER. - Economic Times, A.C. Nielson survey 2003. THE SUPER BRAND AWARD. Innovation Award for launching Diabetes Care Prudence Award 2006. People Award for excellence in training and people development Prudence Award 2006 ICICI Prudential Lifes, retirement solutions campaign for the year 2006-07 was awarded the Bronze Effy trophy in the services category. It also won the Brand Equity Bravery Award 2007, instituted by Ad club. Ms. Shikha Sharma, MD & CEO, ICICI Prudential Life Insurance was awarded the Outstanding Businesswoman of the Year at CNBC TV18's India Business Leader Awards 2007. ICICI Prudential Life won the ICICI Group Marketing Excellence Award 2008 in three key categories for its marketing initiatives. ICICI Prudential Life won the Award for Brand Excellence in the Banking and Financial services category at the Asia Brand Congress 2008.

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 ICICI Prudential Life was awarded the Life Insurance Company of the Year at the 12th Asia Insurance Industry Award 2008 . Confederation of Indian Industry (CII) - Western Region recently awarded ICICI Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008' at the CII HR Summit 2008.

ICICI Prudential Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity "Most Trusted Brands 2009" survey ICICI Prudential Life Insurance has won the first runner up award for the Best Defect Elimination in Service & Transaction category at Asian Six Sigma Excellence Summit 2009.

The International Council of Customer Service Organizations (ICCSO) recently awarded ICICI Prudential Life the International Service Excellence Awards 2009 in the categories of Customer Charter Winner, Service Excellence in Large Business

India's Most Customer Responsive Insurance Company. AG Networks Economic Times, Customer Responsiveness Awards, 2010.

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The Company has great opportunities in the growing Insurance Market of India. They are Only 23% of Insurable Population is insured. Low Insurance penetration. Premium at 2.2% of total G.D.P. Rapidly growing economy (G.D.P. grew at rate of 8.2% in 2009-10). Private sector gaining momentum. Fiscal 2005 private sector market share was 23.2% (Fiscal 2004-12.4%). Pensions Opportunities. Insurance Landscape: 13 Private sector companies and 1 public sector Company.

ICICI Prudential has one of the largest distribution networks amongst private life insurers in India, having commenced operations in 28 cities and towns in India. They are Ahmedabad, Bangalore, Baroda, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Coimbatore, Cochin, Guntur, Hyderabad, Indore, Jaipur, Jallandar, Jodhpur, Kanpur, Kochi, Kottayam, Lucknow, Ludhiana, Madhurai, Mangalore, Meerut, Mumbai, Nagpur, Nasik, Noida, New Delhi, Pune, Vadodhara, Vapi etc.

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The company has the largest number of Bank Assurance tie ups, having agreements with ICICI Bank. They are Bank of India, Lord Krishna Bank, Punjab National Bank, and Maharastra Co-operative Bank, and some other corporate agents. It has also tied up with organizations like Dhan for distribution of Salaam Zindagi, a policy for the society and economically under privileged sections of Society.

ICICI Prudential has recruited and trained over 56,000 Insurance Agents to interface with and advise customers and has highest number amongst private life insurance on the renowned Million Dollar Round Table (MDRT). Furt6her, it leverages its state of the art I.T. Infrastructure to provide superior quality of service to customers.

ICICI Prudential faces tough competition from L.I.C, which is one of the oldest insurance company and also from other Private insurers like Birla Sun life, Tata A.I.G., Met Life, and I.N.G. Vysya. Etc

ICICI Prudential has a basic capital of Rs. 998 Crores. Out of which 80% has invested in Government bonds and securities & 20% in Share and Capital Market.

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In ICICI Prudential Insurance Company, for the purpose of convenience the entire nations operations are divided into 2 Major regions. They are called as I) Himalayan Region. (North India) II) Peninsula Region. (South India) The South Indian region is called as Peninsula region. Under this region there are 3 Zones. They are Karnataka and Goa zone, Tamil nadu and Kerala Zone, and Maharastra Zone. Under Karnataka and Goa Zone there are various District level Sub Zones. These District level Sub Zones have various local area branches. Like that, the Bangalore district Zone has 4 local area branches. They are.. 1) 2) 3) 4) 5) Residency Road Branch. Koramangala Branch. Jayanagar Branch. Malleshwaram Branch. Vijaynagar Branch.

The company has its Registered Office and Head office at Mumbai. ICICI Prudential Life Insurance Company Ltd. ICICI Pru Life Towers, 1089 Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025. IRDA Registration No: 105. Tel: 56621600. Fax: (022) 2437 6727.

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1) ICICI Prudential is the number one Life Insurance Company in the Private Sector, and Second Largest Insurance Company in India.

2) The Company has successively sold ONE MILLION policies in just 3 years.

3) The customer friendly products and plans offered by the Company.

4) High quality service delivered by the Company.

5) Good Brand-Image of the Company.

6) Dedicated staff and Financial advisors of the Company.

7) Advertisement campaigns of the company to create awareness among people have been successful and also became one of the biggest strength of the company.

8) The company has an effective delegation of authority with well functioning of various departments.

9) The company has a well Backup and support from the ICICI Group in its operations. 10) The wide spread distribution networks of the Company, and consistently growing Customer base of the company.

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1) The Products offered by the Company is little bit expensive, when compared to L.I.C., therefore it is difficult to afford by the Lower income group.

2) The operations of the company are limited to Major Cities & Towns, and there are a least operations in the Rural India.

3) The Company has less number of Insurance Agents / Sales force when compared to L.I.C.

4) Still the company is not putting its sincere efforts to capture the un-tapped Insurance sector of the country, especially rural India.

5) Even after becoming the number one Private insurance company, the company is not able to establish adequate branches, distribution channel, and Customer care centers in Cities as well as in Rural India.

6) The company is not given much priority about customer awareness & advertisement campaigns.

7) The company has high terms and conditions about its Insurance products or plans when compared to L.I.C.

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1. Still approximately 85 percent people of the country are not insured. 2. The Company has great opportunities of expanding its operations to rural and Sub-Urban areas by developing products which suit their needs and wants. 3. Since most of the Insurable population in our country are unaware of the life insurance. Therefore the company can undertake aggressive Marketing and there by tap this Uninsured segment. 4. By providing value added services to the customers, the company can expand its market share of insurance. 5. Diversification of operation is possible by taking the help of ICICI Group.

6. Ex: Company can establish separate Insurance Company which is meant only for Agriculture and its related activities. 7. Low Insurance penetration. Premium collection at 7.2% of total G.D.P. 8. Rapidly growing economy (G.D.P. grew at rate of 16.2% in 2008-09). 9. Private sector gaining momentum. Fiscal 2009 private sector market share was 60.2% 10. Pensions Opportunities. 11.Insurance Landscape: 13 Private sector companies and 1 public sector Company. 12 ICICI Prudential has the capability and resources to operate globally. Company can extend its operations to Asian and African countries.

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1) The company is facing stiff and acute competition from L.I.C. and other Private insurance companies like Birla Sun life Insurance, Max New York Life Insurance, H.D.F.C. etc.

2) Still majority of the population believe and like to get Insurance from Life Insurance Corporation of India.

3) People are having the negative perception about Private insurance companies.

4) The rural Indian population is not having adequate information about company and its products.

5) The ignorance of people about the importance of Life insurance is a great threat to the company.

6) The majority of the people having lower rate of savings. This is making people to stay away from the Insurance.

7) The restriction and Intervention by I.R.D.A.

8) The fluctuations of tax rate by Government will have a direct impact on the demand of the insurance.

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JOB PROFILE
Selling Life Insurance policies by meeting up the customers directly and explaining them about the product & selling it to them. This is 100% field work. Creating awareness about the life insurance products and promoting the new products launched by the company. Generating the leads. Meeting up the targets set by the company. Market profiling to ensure the most profitable areas. Assuring Team Productivity. Responsible for Channel Development and Presenting Proposals to clients.

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JOB DESCRIPTION
Increase the size and quality of customer portfolio by providing financial advice and offering product solutions tailored to individual needs of Customers. Assisted the company by identifying fruitful options and mooted out other invaluable recommendations. Financial consultants read companys financial statements regularly and analyse Prices, sales, costs, expenses, and tax rates in order to determine the future.

Maintain customer loyalty and promote brand identity by providing excellent Customer service through regular updates and reviews with customers on financial products or information and needs. They need to use spreadsheet and statistical software packages to analyse financial data, spot trends and develop forecasts.

They try to build and maintain good relationship with branch partners to maximize business opportunities.

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LEARNING EXPERIENCE IN ICICI PRUDENTIAL:

My summer internship started in ICICI Prudential Life Insurance with flying colours, my manager gave an excellent presentation about their organization and about Life insurance market in India. My summer internship structure for 1 months was developed, my manager wanted to give us practical exposure of Life Insurance Industry. As per his plan he told me to join with F.S.C team. From the 1st day itself, I went to calls with the team. In the beginning days, I felt difficult in explain the policies but later on, I managed to explain about the policies. Many of the customers asked me Is it an insurance firm? as soon as I said that I am calling from ICICI PRUDENTIAL I cannot tell them anything rather than yes sir as soon as tell yes they said that I am not interested. Some people will hear the whole story and will say that I am little busy with my work and call me later or tomorrow. Many people were asking why I should take life policies. I answered that to overcome risk sir their next question was what risk? I cannot tell them that if u die it will be financial support to your family sir

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CONCLUSION
1. I strongly suggest ICICI Prudential to try its best to tap the 90% of the uninsured population of the Country. 2. ICICI Prudential can come up with affordable and feasible policy for younger, working and retired people. 3. Company can target various sub-urban and rural insurable population by coming up with policies for farmers. 4. ICICI prudential can bring awareness of life insurance among college & school students by organizing seminars on life insurance at schools and colleges. 5. Company must consciously try to change the mindset of the people from investing in life insurance for the sake of tax exemption to that of Worry exemption. 6. ICICI Prudential must advertise more about its website in the mass media. So people can gain first hand knowledge about its products at their convenience. 7. Company should do more and more advertisement and awareness through various modes of media. 8. I strongly suggest company to establish separate insurance company which is meant only for Agriculture and its related activities. 9. Company should provide further value added services to the customers.

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