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Sr. no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Topic Introduction History and growth Core Value Organisation Structure Products Diversification Whats New Trade Quotations Problems Scope and Future Bibliography
Lijjat is head quartered in Mumbai and has 72 Branches and 27 Divisions all over India. with Rs. Started in the year 1959 with a seed capital of Rs. women's organization involved in manufacturing of various fast moving consumer goods. that has spread to the rural areas. The organization's main objective is empowerment of women by providing them employment opportunities.520 crores. 80. urban by its origin. Lijjat today has an annual turnover of around Rs. . 250 crore in exports and provides employment to around 42. popularly known as Lijjat. It is considered as one of the most remarkable entrepreneurial initiatives by women that is identified with female empowerment in India. Lijjat is primarily a cottage industry. is an Indian.Introduction Shri Mahila Griha Udyog Lijjat Papad.000 employees.
Chaganbapa advised them to make a standard papad and asked . the women had decided that they would not approach anyone for donations or help. Jayaben V. They wanted to start a venture to create a sustainable livelihood using the only skill they had i. cooking. On March 15. Initially. Laguben Amritlar Gokani. a member of the Servants of India Society and a social worker. in order to sell the inferior one at a cheaper rate. they started with the production of 4 packets of Papads. a group of five buildings in Girgaum. They started selling the papads to a known merchant in Bhuleshwar. Banuben. Vithalani. N. The seven women were Jaswantiben Jamnadas Popat. Tanna. The women lived in Lohana Niwas. Parvatiben Ramdas Thodani. even if the organization incurred losses. and one more lady whose name is not known. 1959. The women borrowed Rs 80 from Chaganlal Karamsi Parekh. From the beginning.History and Growth Lijjat was the brain child of seven semi-literate Gujarati housewives from Bombay (now Mumbai). Ujamben Narandas Kundalia. the women were making two different qualities of papads.e. They took over a loss-making papad making venture by one Laxmidasbhai and bought the necessary ingredients and the basic infrastructure required to manufacture papads.
U N Deodhar.8 million) and was allowed certain tax exemptions. in 1961. Within three months there were about 25 women making papads. but later eighteen was fixed as the minimum age of entry. even younger girls could join. was unsuccessful. the organization's annual sales were Rs. 6196. By the second year of its formation. KVIC granted it a working capital of Rs. and by the end of the third year it had more than 300 members. In July 1966. In 1962. This publicity helped it increase its membership. Initially. An attempt to start a branch in Malad suburb of Mumbai. the chairman of KVIC personally inspected the Lijjat. . 100 to 150 women had joined the group.82 lakh. In the same month. The group got considerable publicity through word of mouth and articles in vernacular newspapers. In the first year. In 1966. Lijjat registered itself as a society under the Societies Registration Act 1860.them never to compromise on quality. the name Lijjat (Gujarati for "tasty") was chosen by the group for its products. 1. 8 lakhs (0. on Chaganbapa's recommendation. By 1962-63. its annual sales of papads touched Rs. KVIC or Khadi Development and Village Industries Commission is a statutory body set up by the Government of India for development of rural industries. Lijjat expanded as a cooperative system. He emphasized to them the importance of running it as a business enterprise and maintaining proper accounts.
Lijjat set up flour mills(1975). and agarbattis (incense sticks). The Vice-President of Uganda. In the 1980s and 1990s. Lijjat entered the soap market with Sasa detergent and soap.An attempt to start a branch in Sangli town. Lijjat also started taking part in several trade fairs and exhibitions. television and radio. wheat atta. a suburb of Mumbai. and bakery products (1979). . The advertising was undertaken through the vernacular newspapers. In 1988.. The institution sponsored programs and gave away gifts for the winners of specific shows in the television. The first branch outside Maharashtra was established at Valod. Dr. After tasting tremendous success with their papads. vadi. In 1987. Gujarat in 1968. In March 1996. in 1966. Lijjat began producing other products like khakhra (1974). In 1970s. The group also initiated some unsuccessful ventures such as cottage leather (1979). Lijjat started attracted attention of foreign visitors and officials. printing division (1977) and polypropylene packing division (1978). was unsuccessful. In 1980s. Sasa had annual sales of Rs 500 million. which improve its sales and made the brand name "Lijjat" well-known among the people. Lijjat purchased new premises at Kamal Apartments in Bandra. The registered office shifted to the Bandra with effect from July 1988. matches (1979). accounting for 17 percent of Lijjat's total turnover in 1998. masala (1976). the 50th branch of Lijjat was inaugrated in Mumbai.
Singapore. In 2002. At the awards ceremony. It employed 42.4 million in 2001. Lijjat had a turnover of Rs 3 billion and exports worth Rs. Lijjat received the "Best Village Industries Institution" award from KVIC for the period 1998-99 to 2000-01. In 2003. and other countries.Speciosa Wandira-Kazibwe.000 people in 62 divisions all over the country. 2009. since she wanted to start a similar institution in Uganda. Core Value . Its annual exports accounted for more than US$2. In 2002. Lijjat started exporting its products with the help of merchant importers in the United Kingdom. Lijjat received the "Best Village Industry Institution". Lijjat marks its 50th year of existence on March 15. the "Businesswoman of the Year" award was given to "The Women Behind Lijjat Papad" at The Economic Times Awards for Corporate Excellence. enrolling over 150 members. the Middle East. the Netherlands Thailand. It also received the PHDCCI Brand Equity Award 2005. the United States. The 62nd branch became operational at Jammu and Kashmir in 2002. visited Lijjat's central office in January 1996.100 million. the President of Lijjat urged the State Governments of Maharashtra and Punjab to reconsider their decision of withdrawing the tax exemption on Lijjat's Sasa Detergent.
On the contrary. Organization Structure . donation.Shri Mahila Griha Udyog Lijjat Papad is synthesis of three different concepts. gift or grant from any quarter. the institution is never merely a place to earn one's livelihood It is a place of worship to devote one's energy not for his or her own benefits but for the benefit of all. employees and well wishers. the institution along with all it's member sisters have adopted the concept of mutual family affection.Production of quality goods and at reasonable prices. It has never and nor will it in the future. namely. For the member sisters. But the most important concept adopted by the institution is the concept of devotion. All affairs of the institution are dealt in a manner similar to that of a family carrying out its own daily household chores. All its dealings are carried out on a sound and pragmatic footing . accept any charity. In this institution work is worship. concern and trust. Besides the concept of business. (1) (2) (3) The concept of Business The concept of family The concept of Devotion The institution has adopted the concept of business from the very beginning. the member donate collectively for good causes from time to time according to their capacity.
Products Different Products of the organizations are as follows: 1. Masala 5. Vadi 4. Chapati 8. Bakery Products 7. Detergent . Khakra 3. Papad 2. Aata 6.
Chillies. Borivali. Lijjat Advertising Division at Bandra (Mumbai) A Khakhra Division at Buhari (Dist-Valod) Chapati Divisions at Wadala. A Masala Division at Cottongreen (alongwith a Quality Control Laboratory) at the same place where different kinds of spice powders like Turmeric. Punjabi Chole Masala etc. are prepared and packed in consumer packs. Tea Masala. A Printing Division also at the same place. Coriander and ready mix masala and like Garam Masala. • • • • • • • • • . Mulund & Kandivali (Hanuman Nagar) A Polypropylene set-up at Kashi-Mira Road. A Bakery Division at Valod. Pav Bhaji Masala. A Vadi producing factory at Valod.Diversification Shri Mahila Griha Udyog has diversified its various activities. A Detergent Powder and Cakes manufacturing unit at Pune (Sanaswadi) and Hyderabad. Besides it's world famous papads it also currently has • A Flour Division at Vashi (Mumbai) where flour is milled from Udad Dal and Moong Dal.
Hence people are cautioned to ask for only genuine Lijjat Papad packets and check the original Lijjat Trademark and photograph of a boy 'Babla .K.eating papad alongwith Bunny Rabbit with papad in hand' before buying to get value for your money. Fake Lijjat Papad have no Mumbai Head Office Address and that is sure proof of they are being fake.What’s New Beware of fake Lijjat Papad Our valued Customers particularly from USA. . Genuine Lijjat Papad packets are being solely manufactured by its 62 authorised Branches all over India which has Mumbai Head Office Address. U. & other countries are hereby cautioned that fake Lijjat Papad packets are being circulated in the Market.
00 66.00 30.00 130.00 25.00 14.00 Big size 1 Kg Small/Big 285.5 kg 130.00 320.00 25.00 25.00 30.00 285.00 285.00 Small / Big Size 100 gms Small / Big Size 200 gms Mini Size 200 gms Small / Big Size 250 gms Small / Big Size 500 gms 25.00 13.00 35.00 28.00 28.00 320.00 115.00 28.00 35.00 59.00 35.Trade Quotations (Papad) Dealer Price(in Rs) – Papad Items Udad Udad Udad Moong Udad Moong Punjabi with with with (50% Special Special Masala Pepper Garlic & Red Udad & (50% Special Chillies Chillies 50% Udad & Moong) 50% Moong) 13.00 59.00 28.00 Small / 115.00 Size 2.00 115.00 59.00 14.00 66.00 28.00 30.00 320.00 28.00 35.00 66.00 25.00 .00 14.00 13.00 130.00 25.00 28.00 130.00 28.00 320.00 14.00 66.
00 30.00 17.00 30.00 17.00 42.00 size 200 gms Big size 250 gms Small / Big size 500 gms 36.00 34.00 36.00 Small 16.00 Small 138.00 42.00 156.00 385.00 342.00 34.00 71.00 138.00 80.00 17.00 385.00 34.00 30.00 17.00 16. 156.00 / Big Size 2.00 42.00 34.00 34.00 71.00 342.00 small 30.5 kg.00 80.00 34.00 385.00 .00 156.00 36.00 42.00 30.00 80.Consumer Price(in Rs) – Papad Udad with Items Pepper Udad Udad Moong Udad Moong Punjabi with with (50% Special Special(50% Masala Garlic Red Udad & Udad & 50% Special & Chillies 50% Moong) Chillies Moong) 16.00 34.00 385.00 71.00 34.00 156.00 / Big size 1 kg.00 80. Small 342.00 138.00 Size 100 gms mini size 200 gms 30.
which he ran with the help of a Sanchalika (branch head). three persons were arrested in this connection. in Bihar. the Lijjat branch at Jabalpur was taken over by one Shantilal Shah as his own unit. In June 2001. Lijjat went through tremendous pressures and court stay orders to retrieve the situation. As its popularity grow. Lijjat started facing the problem of fake Lijjat papads being introduced in the market.Problems In 1985. Lijjat's website explains the identification features of original Lijjat papads. who was wife of his employee. .
The positive word of mouth. The company has also diversified into detergent branded SASA and other food products. Unlike other social brands. The brand is a unique success story. the consistent good quality and the distribution made this brand highly successful. The story of a movement that changed the lives of more than 40000 poor women.Recently this brand is also facing competition from other players. The brand is having the strength of “ Consistently Good Quality” as its USP. the advertisement.The most important factor that the made this brand a success was the careful operational planning that goes behind the brand.The ads features a Bunny ( mascot) and a very popular jingle ‘Khurram Kharram”.Pappad is a form of Indian crispy bread. .Scope and Future Of Organization Lijjat papad is a brand with a difference . Lijjat has become an integral part of the Indian palette through sheer determination and hard work. Lijjat was serious about advertising. The food is taken as a snack and also along with lunch and dinner. The brand communicated its Crispness and quality through its ads.This brand is a special one because it makes a difference in the livelihood of thousands of poor women in India.
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