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Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13.1 billion. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever.

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a) CEO--- NITIN PRANJAPE. b) PAT (2007-08)² Rs. 1767.66 Rs.546.61 crores.(Q3Set.2008) c) TAGLINE --- Getting Dirty is Good,- Surf exel d) BRAND AMBASSADOR² Priyanka Chopra,Preity Zinta e) BRANDS:e.1)Personal Care² Lux, Lifeboy, Hamam,Liril, Breeze, Dove, Pears, Rexona Fair&Lovely, Ponds, Vasaline, Avience , Sunsilk,Clinic ,Axe, Ayush,Lakme e.2) Beverage--- Broke Bond,Bru, Lipton,Kisan, Knorr,kwality, Puriet, e.3) Home Care---- Surf exel,Rin,Sunlight, Wheel, e.4) Oral Care--- Close up,Pesodent

a) CEO--- Y.C.DEVESHWAR. b) PAT (2007-08)²Rs. 903 cr. c) TAGLINE ---´ Enduring value´ d) BRAND AMBASSADOR²Sharukh Khan (sunfeast) e) BRANDS:e.1)Personal Care²Essenja De Wills, Inizio, Femme, Fima(5varities), Vivel,Superia, e.2) Beverage---Aashirwad,Bingo,Candyman,Minto,Kitchens of india, Sunfeast,Sunfeast world¶s10k e.3) Smoking products--- Classic,India King, Gold Flake,Silk Cut, Navey Cut, Sciss one, Capstan, Brekley, Bristol,Flake.

a) CEO--- Mr. Martial G Rolland (MD & Chairman) b) PAT (2007-08)²Rs. 1317.6 million. c) TAGLINE ---Good Food Good Life . d) BRAND AMBASSADOR²Rani Mukherjee. e) BRANDS:e.1) Beverage---Everyday, Milk, Slim milk, Natural Dahi,Slim Dahi, Nesvita Dahi, Crevita, Natural Fruit Dahi Nido,Nescafe, Maggi (13 types), Munch, Milky Bar, Bar-one, Polo, Éclair, Kitkat

a) CEO--- Parthi Bhatol b) PAT (2007-08)²Rs.1.33billion. c) TAGLINE ---The Taste Of India . d) BRAND AMBASSADOR²Amitabh Bachan, Sania Mirza, Superman, Krrish, Jadoo. e) BRANDS:e.1)Milk Products²Powder milk,chees, Ghee, curd, butter,icecream, Shrikhand,gulab jamuns, basundi,paneer etc. e.2) Drinks² Stamina(sport drink),Kool Koko, (chocolate milk) Amul Kool, Kool Café(ready to drink coffee), Masti Butter milk,

a) CEO--- SUNIL DUGGAL . b) PAT (2007-08)²Rs.333 cr. Rs. 106.9 cr. (Q3-Sept 2008) c) TAGLINE ---Celebrate Life. d) BRAND AMBASSADOR²Amitabh Bachan, Shah Rukh Khan, Rani Mukherjee, e) BRANDS:e.1)Personal Care²Amla hair oil., Amla light oil, vatika, anmol sarson Amla,Gulabary,Crème, lotion, e.2) Beverage---Chyawanprash, Chyawanshakti,Glucose ±D, Real juice, Active,Recipe(packed food), e.3) Oral Care---Dabur red toothpaste, Babool toothpaste, Meswak toothpaste, Promise toothpaste, dabur lal dantmanjan, Binaca.

a) CEO--- Mr. P.M Murty b) PAT (2007-08)²596million. c) TAGLINE --- ³ In Harmony with nature´. d) BRAND AMBASSADOR² Saif Ali Khan e) BRANDS:e.1)Ancilliaries² Asian Paints Decoprime Wall Primer WT, Asian Paints Decoprime wall Primer ST, Asian Paints Acrylic Wall Putty,Asian Paints Exterior Wall Putty, Asian Paints Wood Primer,Asian Paints Exterior Wall Primer

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e.2)Decorative paints² Asian Paints Apex Stretch, Asian Paints Apex Textured Exterior Emulsion,Asian Paints Apex Ultima,,, Asian Paints Ace Supreme Exterior Emulsion,Asian Paints Apex,, Asian Paints Ace,, Asian Paints Tractor Synthetic Distemper,, Asian Paints Utsav Acrylic Distemper,, Asian Paints Royale Play,Asian Paints Royale Play Metallics,, Asian Paints Interior Wall Finish± Matt,,Asian Paints Interior Wall Finish ± Lusture,, Asian Paints Utsav Enamel. e.3) Automative²2k nexa auto colour.Deltorn,Delflet,Bilux,Aspa,

a) CEO--- C.Y.Pal (chairman), Anand Kripalu (MD) b) PAT (2007-08)² c) TAGLINE ---Kuch Mitha Ho Jaye d) BRAND AMBASSADOR²Viswanathan Anand, MS Dhoni, Saif Ali Khan, Genelia D¶Souja. e) BRANDS:e.1) Beverage---Dairy Milk, 5 Star, Celebration, Temptation, Éclair Gems, Byta, Bournvita, Halls, Bubbaloo.

a) CEO--- Nusli Wadia (CHAIRMAN) b) PAT (2007-08)²Rs. 526 million. c) TAGLINE ---Zindagi Me Life. d) BRAND AMBASSADOR²Ms Dhoni, Sachin Tendulkar, Rahul Dravid,Lasith Malinga. e) BRANDS:e.1) Beverage---50-50, Tiger, Good Day, Milkman, Ghee, Marie Gold, Cake, Nature Choice.Treat, Butter,

a) CEO--- A.J.LAFLEY b) PAT (2007-08)²Rs. 186.6 cr. c) TAGLINE ±Touching Life, Improving Life. d) BRAND AMBASSADOR² e) BRANDS:e.1)Personal Care² Pantene, Head & Shoulders, Gillette, Safeguard, Zest, Old Spice,Olay, Aussie(shampoo), e.2) Beverage---Charmin Ultra, Pringles(Snacks) e.3) Home Care---- Ariel, Always, Tide, Pampers, Bounce, Bounty, Ivory, Swiffer, Duracell. e.4) Oral Care--- Oral-B, Vicks, Crest, Braun, Fixodent, Gleem, Scope.

a) CEO--- Harsh Marilwala(MD& CHAIRMAN) b) PAT (2007-08)²Rs. 50.89 cr. c) TAGLINE ---Uncommon Sense d) BRAND AMBASSADOR²Yuvraj Singh, Katrina Kaif, Deepika Padukone. e) BRANDS:e.1)Personal Care²Parachute, Medikar, Hair & Care, Santi Amla, Nihar Cemelia, Kaya Lite, Kaya Skin Care, Aromatic, e.2) Beverage--- Saffola, Sweekar, e.3) Home Care----Revive,

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