You are on page 1of 12

Creativity & the Business Idea

Sources of New Ideas      Consumers Existing Products Distribution Channel Federal Government Research & Development .

Methods of Generating Ideas   Focus groups Brainstorming  “Freewheeling ideas” Match problems with products  Problem Inventory Analysis  .

Methods of Generating Ideas  Creative Problem-solving   Brainstorming Reverse Brainstorming  Focus on the negative Written generation of ideas Ideas Concept Problem Solutions  Brainwriting   Gordon Method  .

Methods of Generating Ideas  Creative Problem-Solving  Checklist Method  List of related issues Generate words which relate to the problem Look at product combinations Consider problem and write down solutions as they come to you  Free Association   Forced Relationships   Collective Notebook Method  .

Methods of Generating Ideas  Creative Problem-solving  Attribute Listing  Look at positives and negatives to form new idea Thinking without constraints  Big Dream Approach   Parameter Analysis  Focus on parameter identification and creative synthesis .

Opportunity Recognition   What can you personally use to develop new ideas? Product Planning & Development Process  Evaluations Market opportunity  Competition  Marketing system  Financial  Production  .

Product Planning and Development Process  Idea Stage  List ideas. check for viability What is need for customers?  What is the value to the firm?   Concept Stage  Get reactions to concepts Physical attributes of product  Comparisons to existing products   Marketing mix .

Product Planning and Development Process  Product Development Stage   Small sample Consumer panel .

E-commerce and Business Start-up  Growing importance   E-commerce is up 78% from 2001-02 What is spurring this growth?  Using E-Commerce Creatively    Old and new companies Who creates the e-commerce part of a business? Front-end operations v. Back-end operations .

Websites  Considerations in web design?       Audience Objectives Updating Consumer benefits Speed Customization? .

Websites  Factors in going on-line     Products deliverable economically and conveniently Must be interesting to market and ready to be shipped anywhere Must be more cost effective than brick-and-mortar Must be able to draw customers to site economically .