This action might not be possible to undo. Are you sure you want to continue?
“Create and build brands with Differentiated Content through which advertisers can reach out to Relevant audiences”
Business Initiatives That Help Us p Realize Our Corporate Mission
A 169 year old media & entertainment house Established in 1838 High credibility & a responsible corporate citizen An urge to be market drivers; not market driven – Leader mindset Incumbent insurgent: Constant re-invention of the corporation to keep pace with market-place market place
Straddling Multi Media Spaces
The Times Of India The Economic Times Mumbai Mirror M b i Mi Navbharat Times Maharashtra Times
Radio Mirchi 360 Degree Times OOH Media
Zoom TIMES NOW Times Infoline
Times Internet Ltd (TIL)
Indiatimes.com 8888 Timesofmoney.com f Timesmatri.com Timesjobs.com
Sandhya Times Bangalore Mirror Vijaya Karnataka The Times Of India Kannada Epaper p p
Optimal Media Solutions
Times Music Times Retail Times Multimedia
Magazines M i
Femina Filmfare Top Gear Allure Time n Style
(JV with BBC)
8 mn (IRS 2007 R1): The largest read English publication in India 2 times the readership of the i i h d hi f h immediate competing E li h d il di i English daily Of the total readers 58% are SEC A (31% SEC A1+) Leader in Bombay.Print: Flagship Brand World’s largest selling English Dail (circ lation of 3. Bangalore.1 mn – ABC JD ‘06) Daily (circulation 3 1 With a readership 6. Ahmedabad with a strong presence in Hyderabad & Kolkata . Pune. Delhi.
Directors. to the Decision Makers Survey VI.5 times the combined ET s readership of all business dailies (IRS 2007 R1) Acc. VPs & GMs read ET daily . ET’s readership is nearly 5. 78% of CEOs.61 ABC ‘06) With about 0.Print: Catering To The Business Space 2nd largest English Business Daily in the world & the largest in Asia (circulation of 0 6 mn – A C JD ‘06 f 0.77 mn readers.
Print: Mirror Initiatives India’s first compact morning daily. launched on 30th May 2005 Targeted at young and bold Mumbaikar focusing on local issues Content is highly interactive.7 mn (IRS 2007 R1) Launched on 8th June 2007 focusing on the new age reader in Bangalore Print order of 1.4 lacs . chatty. no-nonsense attitude Readership: 0.
Kannada First foray into publishing the TOI brand in an Indian language Launched on 17th Jan 2007 Currently circulating 42000 copies The Economic Times .Gujarati Launched on 23rd Feb 2007 in Ahmedabad (Mon.Print: Indian Language Initiatives The Times of India .Sat) Currently circulating 30000 copies Overcoming Language Barriers To Extend The Flavour of Our Flagship Brands .
Mumbai & Delhi editions) Largest read Hindi Daily in the 2 markets with a combined circulation of 0.57 mn ( y (ABC JD ‘06) and readership of 4.17 mn (IRS 2007 R1) (Vijay Karnataka) Kannada daily with a circulation of 0.Print: Indian Language Initiatives (Navbharat Times.3 mn (IRS 2007 R1) (Maharashtra Times-Mumbai edition) Largest circulated Marathi daily in Mumbai with a circulation of 0.26 mn (ABC JJ ‘06) and readership of 1.48 mn (ABC JD ‘06) and readership of 2.6 mn ( ) p (IRS 2007 R1) .
000 copies .Print: Coopetitive Initiative Unique JV with a key competitor in Delhi (Hindustan Times) Compact City newspaper for the mobile consumer p y p p Fast-paced local-oriented content Currently circulating 100.
India’s no.000 SEC A female readership in 19-45 yr age group Femina Girl – Exploit growing influence of Indian youth by connecting with teenage Indian urban girls Filmfare .46 mn (NRS ‘06) 160.15 mn (ABC JD ‘06) & readership of 0.14 mn (ABC JD ‘06) & Readership of 1. 1 women’s magazine Circulation of 0.1 mn (IRS 2007 R1) 340. between 19-45 yrs Largest aggregate of upscale readers among all celebrity and business magazines Host Of Niche Publications In The B2C & B2B Space .India’s number 1 film magazine Circulation of 0.Print: WWM – JV With BBC Femina .000 SEC A readers.
000 in key metros Monthly premium lifestyle magazine for the auto enthusiast Catering to the ‘Male Passion Market’ Circulation 65.000 Ci l i – 65 000 across 23 k cities key i i .Print: Magazines For The Top-End Bi-monthly premium luxury magazines Catering to watch and jewellery segment Focused circulation of 57.
Print: Reach in Key Consumption Metros 100% 59% 100% 74% AEP DELHI 100% 56% 100% 66% 100% 34% KOLKATA AHMEDABAD 100% 29% MUMBAI PUNE HYDERABAD 100% 57% 100% BANGALORE CHENNAI AEP 9% The Times Group Readership METRO Ahmedabad Bangalore Kolkata K lk Delhi Hyderabad Chennai Mumbai Pune (000s) 152 991 1211 3714 1015 1019 2649 331 The Times Group shows extremely good presence in the key consumption states Source: IRS 07 R1 .
Almost 6 out of 10 AEP readers i M b i D lhi & B Al t t f d in Mumbai.Print: Aggregating Relevant Audiences Base : Any Eng Pub Segment 1 out of every 2 English Print readers in Top 8 Metros read a Times Group pub. Delhi Bangalore read a Ti l d Times G Group pub. b Our publications are positioned in the higher levels of societal and reader consciousness Source: IRS 07 R1 .
epaper.timesofindia.First Digital Newspaper in India Targeted towards NRI’s & Indian Desktop fraternity Innovation like videos.com Launched in Oct 2003 . voice spots and web-links integration .
j Virtual monopoly in the job fair market Leading matrimonial site with an average of 3000 registration daily Adjudges best matrimonial po tal by online research firm (JuxtConsult’s – 2006) djudges at o al portal o l e esea c (Ju tCo sult s 006) Became the No.000 live jobs j p g . 1 property portal within 3 months of its launch Adjudged as most user-friendly property site by JuxtConsult’s .1 job portal with over 7 mn registrations & 200.Times Business Solutions India’s No.
1 classified portal with over 1.7 mn users & over 49. Provide i l bl business models d l Objective: To set up 2500+ Good Life World retail partners / franchisees in o e t a 30 cities da ec 008 (Times Experience Ce te s) es pe e ce Centers) more than 130 c t es in India by Dec 2008 ( Delhi & Bangalore are already activated .Times Business Solutions Provide full-service recruiting solutions to efficiently screen & select the most qualified candidates for open positions The only publication neutral global classifieds booking engine in the world Covers over 10 newspapers & 80 editions India’s No.000+ listings Launched i 2006 P id opportunity to pursue scalable b i h d in 2006.
broadband. movies. gaming. e-mail. info-tech. lifestyle. chat . blogs. page views / month bn India’s largest e-commerce platform – GMV – USD 40 mn.Times Internet Limited Foremost provider of content & services for the global Indian community i India s India’s leading portal with over 1 bn. chat. g p Content offerings: News. cricket. art. dating.
Times Internet Limited Launch of 8888 in 2002 – India’ best MVAS brand (18 mn subs) India Alliance with telecom operators across India & globally Launched India’s 1st mpapers (TOI mobile & ET mobile) & first to launch a TV channel (Times Now) on mobile India s India’s largest financial portal Wallet 365.com: Secure web-based electronic payment solutions .
JV between the Times group & Reuters Broadcasts cutting edge news with a distinct urban focus Viewer connect achieved through unique & relevant news and shows As per TAM (1 mn+ markets in the C&S 4+ segment). 1 English news channel since Feb 07 . unabashed g p glamour & high life g Reaches over 50 mn HH 24 hours English news channel.Television Initiatives India's first lifestyle & glamour television channel & a leader in non-fiction content Ultimate source for celebrities. Bollywood. spicy g y p y gossip. it is the No.
Entertainment Network India Limited Incorporated in 1999 and is today India’s largest private FM broadcaster License to operate in 32 major markets of which 14 are operational Successful IPO in Feb. Smart Living Awards . Diwas ’06. LED screens & billboards Experiential marketing & event management Major events are The Filmfare Awards The Femina Miss India Pravasi Bhartiya Awards. 2006 Our Out Of Home initiative with a diversified product mix in major metros like bus shelters. India. SBI Centenary Celebrations.
& Spriritual genres India’s only music label to be accorded “Superbrand” status Times Multimedia: The largest PC based home infotainment brand in India . 1997 with record No..Retail Initiatives Nearly 2000 releases since Oct. Indipop. 1 hits in Intnl. Remix.
We not only maximize Reach but also deliver VALUE .
Delivering Value Value To Use s o Users (Readers/ Listeners/Viewers) MEDIA Value To Advertisers More Connectivity Define d Enhance social D fi and E h i l status Make life pleasurable and entertaining Involve and Engage Targeting Relevant Audience 360 Degree Solutions Critical Cumulative Reach .
Manishi Sanwal. p --. a late entrant in the market… almost ten years behind competition Aims to be # 1 importer luxury watch brand in p y India by 2008 The challenge for us is to cover ground real fast and a good rider has to ride the fastest horse to win the race.Some Success Stories Objective Launched in India in 2002. TAG Heuer . working with the biggest media group is the surest way for us to beat competition fastest. Therefore. Brand Manager. The Times Of India is the biggest media group in India with a clear footprint in race our target cities.
Some Success Stories Media Solutions Offline Presence : Partnered with relevant brands of The Times Group… Clear focus on metros Front pg Solus insertions. avg once a week ( . avg twice a week) Brand presence across Times g p magazines and p group g relevant lifestyle supplements . g (During g the festive season.
Some Success Stories - Outcome Post just 6 months association with The TOI group… TAG Heuer has doubled sales as against last year Significant surge in customer queries. boosting confidence of trade partners Sharp increase in consumer awareness and attitude Catapulted brand to a serious contender for the # 1 position .
entrepreneurs and executives CANALI Media Solutions Solus ads in the stock pages of The Economic Times Position and publication chosen to target relevant audience Ads taken regularly over a 2 year period Outcome “We received direct queries from the advertisements that we released in The Economic Times and our brand salience targets were achieved” … Vishaka Doshi. Entrack . aims to create brand awareness and generate salience for the brand Targeting affluent businessmen.Some Success Stories Objective Having launched in 2004.
First Time Ever in India Private exclusive viewing of 8 luxury watch brands Exclusive brands to showcase latest collections on November 15-18 at Shangri La Hotel. New Delhi. India A by-invitation only affair with high net worth individuals treated to an Aclass lounge environment .Co-creating Connect Nodes A Unique concept .
jewellery and key issues y y such as real estate.Co-creating Connect Nodes Another 1st from The Times Group A 2 day conference addressing the opportunities and way forward for Luxury Industry in India The Economic Times conducted first ever research conducted on Luxury industry in I di i d t i India which was presented b k hi h t d by knowledge partners AT K l d t Kearney Panel discussions by eminent industry leaders on various Luxury categories such as j g jets and yachts. watches and j y . talent. wealth management .
THANK YOU .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.