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A report submitted by Hiren Gor
Acknowledgement I thank Mr.Sugam Chaubal, my project guide, for his guidance and kind support. This project would not have materialized without his help.
List of contents • • • • • • • • Introduction Shopping Malls in India Arvind Brands Some facts about the group Objectives of the study Details of the project completed The LAW Brands Mall Parameters considered
• Malls covered • Details of Shopping Malls Covered
• Shopping Mall Score Card • Competitor Mapping Details • Observations and suggestions • Word of caution • Learnings from the study • Areas that could have been improved • Appendix 1. 2. 4. Actual Information on Shopping Malls Sheet) Mall Averages Sheet Shopping Mall Rating Sheet Shopping Mall Scorecard Competitor Mapping Details Table Of Contents: Chapter Introduction Shopping Malls in India Arvind Brands Some facts about the group Objectives of the study Details of the project completed Mall Parameters considered Malls covered Details of Shopping Malls Covered Shopping Mall Score Card Competitor Mapping Details Observations and suggestions Word of caution Learnings from the study Areas that could have been improved Appendix: Actual Information on Shopping Malls Sheet Mall Averages Sheet Shopping Mall Rating Sheet Shopping Mall Scorecard Competitor Mapping Details Contact Details Page Number 1 3 3 4 5 5 8 9 12 42 45 46 47 47 47 Annexure 1 Annexure 2 Annexure 3 Annexure 4 Annexure 5 Annexure 6 . 5. 3.
5 billion in 2003-04.1 billion (200304). Things had changed a good deal in the past few years. Notably. The scenario is not much different on the export front.Introduction In. down from US$ 5. India. The share of the top 15 companies in total Indian apparel exports is about 18 per cent. has lagged behind its neighboring countries. If things stand their ground. Meanwhile. large buyers would prefer dealing with a few select countries and vendors – ones who can offer quality and quantity in quick time. Margins will decrease dramatically when dealing with the likes of WalMart. the government had de-reserved the garment sector. the past few years have seen a churning on the home front as well. despite having a large base of natural fibres. China is way ahead with over US$ 50 billion coming from its apparel exports. Issues which the government still needs to get its perspectives right on. Textiles and Fashion Accessories. This is also the time for consolidation of available resources. With apparel exports of US$ 5. and training. India competes with countries such as Bangladesh and Thailand for the eighth position in the global share. the combined share of the top six branded clothing companies was less than three per cent (about 10 per cent in the branded segment). Profits will come only from savings across the production and management systems. which was also the primary reason why large . is related to labor laws. This deterred large corporate houses and foreign companies from getting into the apparel sector. in addition to reducing import duties on machinery. Until a few years ago. It has taken 10-50 years for 20 of the top apparel companies to attain sales of Rs 150 crore. In the domestic apparel market (where the total consumer spending in 2003 was estimated at Rs 68. which is growing at 20 per cent. the total organized Retail Industry stands at Rs. low-cost labour and huge potential at home base. The initiative on debt restructuring of existing units was also a welcome measure in the light of interest rates that are globally competitive. both because retail space was limited and investment in apparel companies was restricted by law. rationalized excise duties and introduced Cenvat across the textile value-chain. research and development. even smaller countries like Bangladesh exported apparel worth US$ 7. In contrast. India the ready-to-wear business began in the early 1950s.3 billion in the previous fiscal year. To start with.920 crores market for branded goods. According to KSA Technopak.28.10. it was an uphill task for most companies to go beyond the Rs 1 billion mark. This translates into a Rs. The protected environment of the quota and reservation regime which ended with December 2004 did not serve any cause for the Indian apparel industry.000 crore).000 crores of which 39% consists of Clothes. the target for the clothing and textile exports from India by 2013 – set at US$ 25-30 billion – should be achieved. With the abolition of quotas.
Nagesh. global names like Tommy Hilfiger opening shops here – the domestic clothing industry can only prosper. retailing in shopping malls is the future is. is certain that there is a need for the malls. escalators all aim at adding intangible value to the customer. Indian corporate houses foraying into fashion and retail. He says: "Consider just 1% of the entire Indian population. With so many factors rooting for India – MNCs setting up manufacturing base in India.S. ft of space for customers. Our apparel brands and retailers cannot afford not to take up the challenge. there is an immediate requirement for over 200 million sq. Shoppers' Stop. Valet Parking. Shopping Mall Scenario in India India stands on the cusp of a mall boom . Shopping malls cater exactly to those needs. Adding a reasonable assumption of 20 sq. ft of retail space. New malls come equipped with air conditioning. Customer Service. CEO. Truly. they will cover more than 25 million sq. Between them. atriums etc. ." Today’s consumer no longer looks towards just going to a store and buying a product. gaming areas. the Indian marketplace is all decked up to a world of opportunities. multiplexes.investments could not be made in branding and marketing efforts. The ongoing changes both in consumer lifestyle and retailing make it the most happening place to be in. Mumbai and Delhi alone will have over 20 malls each in the next two years. entertainment zones. large exporters taking interest in the home market. lifts. Infact the brands are the ones who stand to gain the maximum from these opportunities. B. ft of retail space per person. he looks for a total shopping experience. Today.a retail report by real estate consultancy Knight Frank says about 300 malls will spring up all over the country over the next 2-3 years. food courts.
To understand the mall scenario in Western India To come up with parameters to be considered while deciding on whether or not LAW Brands should be present in a particular shopping mall • • Preparation of a Mall Scorecard with measures & metrics To comment on earlier decisions regarding Arvind Brands’ presence or lack of presence in certain shopping malls • To do competitive tracking in various malls for Lee.Objectives of the study • • 1. Arrow and Wrangler .
. It is one of the areas which is currently experiencing maximum growth rate. In case of non-availability of mall managers. the most happening concept would be the malls. As one would know that in the current retail trend and the emerging consciousness of branded clothing in the mind of the Indian consumer. Hence this project gains its significance from the above mentioned reasons. sales and marketing managers were contacted for the required information.Details of the project Time Frames 25th Dec 15th Feb Commencement of field Work Completion of field work and data collection 23rd Feb 24th Feb 3rd March 11th June to 14th June Data Analysis Commencement of project report Completion of first draft of project report Analysis of data and creation of mall rating scorecard. 15th June Final Draft The project consisted of conducting a detailed analysis of the existing and upcoming malls in Mumbai so as to identify appropriate locations at the end of the study. This has been identified as the most potential area for growth as far as brands go. The method employed was a visit to the mall or the construction site and discussions with the mall manager and other related persons apart from a detailed observation.
Middle class. PCOs. services like ATMs. of Stores Mall Status Location of the Mall Footfalls Age of the Mall Zoning Mall Frontage Number of Nearby Malls in the same location Efficiency Ratio Other Factors included: • • • • • Other facilities available like efficiency of customer service. multiplexes. The number of escalators and elevators and their location in the malls concerned Location and cleanliness of the restrooms. . Facilities like the food court. etc. of Floors No.Mall Parameters Considered: The factors (for rating of malls) which were considered were • • • • • • • • • • • • • • Anchor Stores Presence of confirmed competitors Total Floor Area Parking Space No.e. children’s games and entertainment. and special entrance for the handicapped. cleanliness of the mall and availability of space to move around The kind of people who walk in i. entertainment centers. upper middle class or the premium segment. banquet halls.
plans are yet to be finalized) Care was taken to see that as far as possible the other malls apart from the list in a given location were covered. Based on the observations given in the appendix. No.existent (i. A detailed analysis of the malls is given as an appendix.List of Shopping Malls covered 1.e. . it has been possible to come to certain conclusions and recommend some suggestions. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Mall Name Location Status Crossroads R Mall Inorbit Infinity Centre One VAMA CR2 High Street Phoenix Nirmal Lifestyles Raghuleela Megamall Citi Mall The Hub Grand Hyatt Raghuleela Arcade Lake City Mall Eternity Atria Oberoi Mall Prime Mall Megapolis Beaumond K-Mall Huma Hard Castle Inorbit II Tardeo Mulund(W) Malad(W) Andheri(W) Vashi Pedder Road Nariman Point Lower Parel Mulund(W) Kandivali(W) Andheri(W) Goregaon(E) Santacruz(E) Vashi Thane Thane Worli Goregaon(E) Ville Parle(W) Thane Prabha Devi Chembur Mulund Kalyan Vashi Fully Operational Fully Operational Fully Operational Fully Operational Fully Operational Fully Operational Operational Operational Operational Operational Operational Operational Operational Under Construction Under Construction Under Construction Under Construction Under Construction Under Construction Under Construction Planning Stage Planning Stage Planning Stage Planning Stage Planning Stage Most of the malls in the above given list were covered. The list is as follows Sl. Mumbai City A list of 25 malls was given. A separate excel sheet with the details of the malls has been attached for further details. A few of them were non. Hence a total of around 19 malls were covered.
Mumbai City 1. 16. 19. 14. 18. 3. 6.Details of Shopping Malls Covered in Mumbai. Ahmedabad and Pune City 1. CR2 Crossroads High Street Phoenix R Mall Nirmal Lifestyles Inorbit Raghuleela Megamall Infinity Centre One Raghuleela Arcade Lake City Mall Eternity Citi Mall Atria Millennium Mall VAMA The Hub Oberoi Mall Grand Hyatt Prime Mall . 13. 17. 7. 12. 8. 4. 9. 2. 11. 15. 10. 5.
CR2 Developer: Piramal Group Location: Plot No. Soles. Rajni Patel Road Nariman Point Mumbai – 400 021 Ph: 56548907 Anchor Stores: Liberty. Poonawala Fashions.Inox is what is drawing people to the mall Overall Rating: 86 . Sweet World Comments: .Mostly designer stores no fashion big names except for Zodiac . Hidesign. Swarovski. Cookie Man. Omega boutique. Limon. Blak.Parking is a hassle as it is on different floors and also inadequate . Zodiac. Moti Mahal Deluxe Tandoori Trial. Japengo Café.Small mall . Club Mahindra.1. Calzzare. Ruby Tuesday Stores present: Chemistry. Bhandare Opticians. Olkos.Footfall average is low and fairly constant for both weekends and weekdays .240 & 240 A Backbay Reclamation Scheme III Bar. no other nearby stores to attract shoppers . Biba.Orange Shop. Aftershock. Catwalk.Commercial area has only offices. Liberty Revolutions. Bateel. Ruby Tuesday. Aftershock. Fujitsu Concept Store.IInd floor Foodcourt is still empty . KIOSKS.
shows signs of ageing . Kachins. Mango.Lack of Air Conditioning in the main hall . AND.Lack of Parking Space though there is presence of Valet Parking . Patchi. Pallazio. Chinar. Giordano Travel Gear.Mostly families. Satyapaul. Aavran. Ashmina. Swarovski. McDonalds. Sargam. Jammin Bldg C (The Arcade) – Opal Times Style. Pyramid Bldg B – China Garden. Sleepins. Priyanka Telecom. youth and young executives . FX Audio.Bad Maintenance of Washrooms . Wills Lifestyle Stores present: Bldg A – McDonalds. Pyramid Megastore. Bhandari Opticians. Tag Heur. Lacoste. Ritus. Pyramid Supermarket. Ermanegildo Zegna. Home Fashion. Bose. Hidesign Boutique. Samsonite Luggage. Planet Fashion.Crowd comes mainly for McDonalds and Pyramid . Piano Bar. Mado Perfumes. The Jamo Shop.Customer help desk not properly positioned . Pyramid Megastore Comments: . Kids World. Ensemble.The mall has lost its attraction power.Crossroads Developer: Piramal Group Location: Tardeo Mumbai Anchor Stores: Pyramid. Home Delight.
McDonalds and others Comments: Highly dispersed area At present 80+ shops. Mumbai 400 013 Ph: (022) 2496 4307/8/9 Anchor Stores: Big Bazaar. Zod Food Court. Bowling Company Stores present: Skyzone: Adidas. Watches and More. Subway.800 Overall Rating: 178 4. Lifestyle. Florista. Inc 5. Blackberrys. floors Big Bazaar and the Multiplex will draw in the crowds but may not draw in big spenders Current Parking . Calzarre. Studio Lingerie. Hangten. Corporation Bank ATM. ac. Weekender. Metro Shoes. Kaysons. Ritu Kumar. Jewellery Story. JVP. Marks and Spencer. R Mall Developer: Runwal Builders Location: . Haani. 240 expected in near future 6-story parking facility to be constructed Multiplex will be coming up in the same compound Well maintained interiors. Clarks. Aura Homes. Be:.Overall Rating: 86 3. Mogra. Pantaloon. Nike. Wrangler. Krishna Mehta. Reebok. Orrefors. Senapati Bapat Marg. Mohir. Royal Sporting House Quorum: Amber & Shiring. Rupa Vohra. Reflect Optics. Park Avenue. Lifestyle. Killer. La Galleria. Minawala Jewellers. Spykar. Color Plus. Quorum Bar. SF Jeans. Lower Parel. Pantaloon. Rocky S Jeans. Jane Shilton. Runah Station. Bennue Sehgall. Citibank ATM. Oobe. Cheema. Pepe Jeans. HDFC Bank ATM. Bandhez. Sweet World. Lacoste. Shlok. High Street Phoenix Developer: Ruia Group Location: The Phoenix Mills Ltd 462. AND Anita Dongre.
Sumangal Art Gallery. Weekender. Pretty walk. Baskin Robbins First Floor: Raymond Ltd. Big Bazaar. Lifestyle. Pizza Hut Comments: Powerful centralized air conditioning Many shops displaying ‘sale’ signs. Citibank ATM. MSH Sarees. Diamond Jewellers. Big Bazaar. Jammin. Purple Kid. Remamika. meant for the masses Families and students mostly come presence of theatre draws crowds Many corner spaces still being constructed Adequate Washroom Facilities Footfalls Weekends – 60. Hakoba. Ruff Kids. Afton. Big Bazaar. Nirmal Lifestyles Developer: Dharmesh Jain Location: LBS Marg. D’designer. Mulund Check Naka LBS Marg. Food Bazaar. Casio. Planet M. Chandrana. Sunway Leather. catwalk Shoes.000 Overall Rating: 132 5. Café Coffee Day. Subways. Pride Third Floor: Pooja Restaurant. Opp. Tip Top. Samsonite. Pizza Hut Express.Old New India industries Next to Kelkar Industries Nr. Dreams Linen. Kittens Shoes. Reia Fashion Store. might show that sales are insufficient Mostly a discount mall. Mulund (W) Mumbai -400 080 Ph (022) 5555 4143 Anchor Stores: Lifestyle. Tanishq. Beauty Art. Westside. Guddies. Lifestyle.000 Weekdays – 25. Telebrands. Tangerian.000 to 30. Wonder Kids. My Kraft. Adlabs. Archies. Masti Magic. Westside. Amazon. Jackpot. Gold Adlabs Stores Present: Ground Floor: Trigger. Dr Sanjay Shah. Provogue. Milk Magic. Livin. Sleep-ins. Bata Second Floor: Only Women. Vaideshi Restaurant Cream Centre. Bombay Chowpatty. Nirmal Nagar Mulund(W) Mumbai – 400 080 (022) 5597 3180 . Monginis.
Charter and Keith. K-lounge. Sogni D’oro. Provogue Studios. D’damas. Tomato. Coffee World. Barbie. Health & Glow. JBL Audio. Jashn. Pink World. Levi’s. Sports Station. Intouch. Free Look. Archies Gallery. McDonalds. Zodiac. 1016 Pepe teens. Remanwer. . Origin. Earth. Beautiful Women.000 sq feet). Café Coffee Day. Levies. Provogue. ac only in individual outlets Huge expansion plans Presence of LAW Brand Competitors Mall is impressive initially but no boards giving proper store locations Very difficult to move around in the daytime due to the heat Confirmed Louis Phillipe 8 Screen Multiplex under construction LAW Presence is required Overall Rating: 144 6. Sony. Link World. Pizza Hut. Ginny & Johnny. Hidesign. Giordano Travel Gear. Pampered Home. Proline. Ritu Kumar. Kian. La Galleria. Liliput. Link Road. Planet Sports. Smaller Designer Boutiques Comments: No proper zoning Open air concept. Tandoori. Cookieman. Multiplex (under construction) Stores present: The Grill. Health & Glow. Guess. Hakoba. Marco Ricci. Biba. Pepe Jeans. Archies Gallery. Shoprite Hypermart. Be:. Oobe. Shopritte (75. lilliput. Leonidas. Blue Tonic. Fab India. Dak’s. Liberty Revolutions. My Dollar Store. Me n Moms. Malad(W) Mumbai – 400064 Ph: 56 777 999 Anchor Stores: Shopper's Stop. Planet Fashion. Lee. Regal. Fashion Station. Sony. Marks and Spencer. Samsonite. Little Master. SF Jeans. Spencers Hypermarket. Planet M. Orra. Millionaire. Indu Art and Frames. Hobby Ideas. Mochi. Men’s Boulevard. Fab India. Lifestyle. Model Art. Lifestyle. Zodiac First Floor: Arrow. Ethos Swiss Watch Studio. Titan & Tanishq. Inorbit Developer: Rahejas Location: Mindspace. Cat Walk. Sia Art Jewellery. Pepe. Sunglass World. Reebok. Satya Paul. Infocity.Anchor Stores: Shopper's Stop. 9 to 9 Dollar Shop. Sachins. Twisted Vision World. Exquise Salon. Fame Multiplex Stores Present: Ground Floor: Allen Solly. Biba. Shopper's Stop. Bose.
China Joe. Sleepins. Fame Multiplex (1. Gadget Boy. Ruby Tuesday. Chopstick. Dosa Delight. Moti Mahal Delux. Kailash Parvath. United Colors of Benetton. Sweet World.000 sq feet) Stores Present: Ground floor: Modila. Rajdhani. Spaces. EVA. New York Bite. Thai Lotus. McDonalds (Not yet open). Tiny Toons. W. scram. Kool Kids. Music Masti. Subway. Selfridge. Timezone Comments: Very well maintained Highest footfalls New Mall Good Zoning Adequate Washroom Facilities Central Air conditioning is Inadequate Overall Rating: 182 7. Fame (not yet open). SV Road Kandivali(W) Mumbai – 400067 Ph: 28631508 Anchor Stores: Piramyd (12. Santinosn Samskriti. Choksi. Shamiana. Lunettes. Only Paratha. Dotz. Aquis. Kwality Walls. Kailash Restaurant. foodline. Foodline. Soda Pub.000 sq feet). Kailash Parvat. Sanjay Ice Cream. Pizza Hut express. Weekender. Excalibur First Floor: Nokia Cellular World. Bombay Blue Express. Wrangler.Revolution. Comments: Very new mall. 50. Star Collection. Rockport. Roti. Dosa Dinner. Juice Zone. Raghuleela Megamall Developer: Wadhwa Group Location: Behind Poiser bus depot. Natural Ice creams. Wills Lifestyle Second Floor: Barista. Little Punjab. Instep. Sheetal. Fame. Birdies. Pampered Home. Kliera Third Floor: Redsavior. Nandus. Archies Gallery. shows potential Many unoccupied shops Great Interiors At present 37 stores functional estimated capacity 400 . Chaat Corner. Linen World. SD Lounge. Entertainment Zone (12. Cotton Décor Second Floor: Kiah. Nails Studio FX. Pizza Hut. Entertainment Zone. Bowling.000 sq feet).
28. Infinity Developer: K. Planet M. food court and entertainment zone Overall Rating: 106 8. only zoning done for jewellery. Raymond Shop.000 sq feet) . Candytreats. Mochi. Payless Optics. Food Bazaar. Archies Gallery Second floor: Still under Construction Comments: Mall multiplex yet to open Size comparatively small Footfalls 5000 on weekends Footfalls 3000 on weekdays Not very visually appealing Not suitable for LAW Brands Overall Rating: 78 9. Cookie man.- Footfalls 7-8 Thousand on weekdays. Provogue Stores Present: Ground Floor: Westside. Raheja Constructions Location: Andheri.000 on weekends Expects to be fully operational in three months time Total mix of shops. Mumbai Anchor Stores: Westside. Centre One Developer: Benzer Group Location: Sector 30-a Vashi Navi Mumbai – 400705 Ph: 2781 2222 Anchor Stores: Pantaloons (45. Planet Fashion. Zodiac First Floor: Food Bazaar.
Roop Sangam. My Dollar Store. Businessmen One Arrow shop. Pink City First Floor: Regal. Planet Fitness. Ton’s of Fun. Trigger. Spaces. Subway. Muchos Nachos. China Land. Weekender Kids. Parfait. NRI’s. 2nd Floor – Women and Kids Wear. Classic Bindis.Virtual Wall. Sole One. Deejay. Fashion Femme. Fotolite. Oobe. Memsaab. Heritage. Sara. Managing Directors. Live-in. Entertainment Zone Comments: First Mall in Navi Mumbai Zoning Done as Ground-General Utility. Chat N. Indian Terrain Second Floor: Senses. Milk Magic.Stores Present: Ground Floor: Food Bazaar. Purple Kid. Fruits. 1st Floor .000 sq feet - . Café Coffee Day. Baskin Robbins. Provogue Studio. Hastakala. Raghuleela Arcade Developer: Wadhwa Group Location: Plot No. Noodles Bar. Just In Vogue. Adora Venue. 9 to 9 Dollar Store. Weekdays 15k to 18k Mostly service people. K-Lounge. Cotton Art.34/35/38 Sector 30-a Vashi Navi Mumbai – 400 705 Ph: 30919342 Anchor Stores: Big Bazaar (74. no major competitor shops - Overall Rating: 112 10. 3rd Floor – Food and Entertainment Footfalls – Weekend 35k to 40k. Geo Net. Fashion Folks. McDonalds. Swatch. Benzer Men. Hakoba. Proline. Pantaloons. Gold Bazaar. Phone Shop. Dosa Plaza.000). Jockey. Giny and Johny. Reid & Taylor (3000) Stores Present: None are operational Comments: Mall still under construction Expected to have 600 stores Planning for Multiplex Will begin operation Dec 2006 1st phase built up area 50. National Jewels and Gems. Senoritas. 4 to 14 Third Floor: Pizza Hut Express. Samsonite. McDonalds. Nike. Pantaloons. Bombay Blue. Planet M. 9 Dollar Shop (4000). Café Bollywood.Men’s Wear. Vastra.
Louis Philippe. 4 to 14.90. Zodiac. Lee Cooper. Fila. Samsonite. Lake City Mall Developer: Balaji Builders Location: Kapurbawadi Circle Near Ashapura Temple Old Bhiwandi Road Thane(W) Ph: 30971686 Anchor Stores: Big Bazaar (69. Touch. Gili. Archies Gallery. Provogue. 3rd – Food + Entertainment 80% of Shops booked Presence of 7 capsule lifts. Peter England Comments: Mall expected to open Dec 2005 Expected footfalls – Weekdays 20k-30k. Oobe. Pepe Jeans. Pantaloons (30. 9 to 9. Levi’s. Café Bollywood. KFC. Entertainment Zone. Allen Solly. Raymonds. Eternity Developer: Kanakia Builders Location: Telco Compound . Nike. 2nd Floor – Food court. 1st – Men. Van Heusen. Multiplex.000 sq ft).- Zoning Mix – Ground Flr – Shopping. Biba. Saree Bazaar. Spykar.80 per sq foot Efficiency – 85% loading - Overall Rating: 160 12.100. Reid & Taylor. 1st Floor – Hypermarket and Gold Market. Fame Cinema. 2nd – Ladies & Kids. McDonalds (5.000 sq feet) Stores Present: Operational: Big Bazaar Confirmed Stores: Pantaloons.000 sq ft). Adidas. Pizza Hut. Weekends 40k-50k Zoning – Ground – Impulse Buying. 3 Atriums Differential Rates: Rs. Banquet Hall Presence of Differential Rates Talks on with Lee Cooper Overall Rating: 90 11. McDonalds.
No significant brand names of repute Comments: Presence of small stores less than 500 sq feet Management unwilling to hand out information Footfalls Weekends – 7000. 2nd Floor-Food Court. Allen Solly. 1st Floor – Apparels. Peter England.Teen Hath Naka Jn. not suitable for LAW Brands . of Eastern Highway and LBS Marg Thane (W) Tel: 56242776 Anchor Stores: Globus (4000 sq ft) Stores Present: Confirmed Stores: Pepe. Weekdays – 6000 Mass Mall.Multibranded outlets. Regal Comments: No major Anchor Store 99% Booking complete Zoning – Ground . Van Heusen. Louis Philippe. Citi Mall Developer: Not Available Location: Link Road Andheri(W) Mumbai 400 053 Tel: 5698 4000 Anchor Stores: None Stores Present: Small negligible stores. Weekends – 35k to 40k Expects around 175 stores totally Good Location but weak anchor as compared to Lake City Mall Presence of Madura Garments - Overall Rating: 86 13.20k to 30k. 3rd Floor – Multiplex Expected Footfalls – Weekdays.
Sala Thai. Identity. Magic Wok. Dosa Plaza. Biba. GKB Optolabs. Aldo Shoes. Leonidas Second Floor: Watches of Switzerland. Atria Millennium Mall Developer: Alif Enterprises Location: 2. Sonodyne Fourth Floor: Kailash Parbat. Kiah. Tommy First Floor: Zest. Royal Garden Dr. SF Jeans. Bhandare Opticians. Upper Class. Fresco. Levis Boutique. CPS. Bizarre. La Senza. Jashn. Mumbai -400 018 Tel: 5624 1901 Anchor Stores: Sony. Nicoli. Promod. Hidesign.Overall Rating: 60 14. ft. Shamaina. Indygo. Nike. Spykar Third Floor: Anita Dongre. Nine West. entertainment zone and bowling alley 67 shops confirmed so far Efficiency -100% Loading Overall Rating: 94 . Louis Philippe. Suruchi. In touch. Jockey. Sony. Orchestra. Catwalk. Red Earth Cosmetics. Pretty Secrets. W. Charles & Keith. Apple Boutique. Mango Stores Present: Confirmed Brands: Ground Floor: Mango. Van Heusen.165 per sq. Scram. There will be a discotheque. Barbie. Pepe Jeans. China Gate Comments: Expected to begin operations in August 2005 Presence of many LAW Brand competitors No major anchor No multiplex Second Floor Space available Rate Rs. Samsonite. Tushiv. Peter England. Santinos. Ashmina. Gili. Annie Besant Road Worli. Crocodile. Archies. Bijoux. H2O. Provogue. Remanika. Carbon Accessories. Lilliput. Chemistry. Wing A-1. L’Oreal Saloon.
Palm Leaves(South Indian).000 sq. Manju & Bobby George Comments: It is a single floor MBO which houses all the above brands Approximate stock of brands(on floor) Levi’s 800-1000 pcs Pepe 800-1000 pcs UCB 1500-2000 pcs Entire Store Apprx 10. The Hub Developer: Not Available Location: Off Western Express Highway Goregaon (E) Mumbai – 400067 Anchor Stores: Food Bazaar (10. UCB. Movietime Multiplex (4 Screen) Stores Present: Ground Floor: Viva (Music Store). McDonalds. My Dollar Store. Spaces. Movietime. Century Cottons. Vallya. Hangers(Boutique) Third Floor: Multiplex . Giordano. Biba First Floor: Vijay Sales Second Floor: Agni (gold Jewellery). Dhaba(Tandoori). VAMA Location: Pedder Road Anchor Stores: None Brands Present: Pepe. feet). Machu Pichu Foodcourt. Color Plus.15. McDonalds. Levis. Swatch. Jashn.000 sq feet Overall Rating: 38 16. Nike. Chifu(Chinese). Archies Gallery. Tommy Hilfiger. Creations. Reebok. Floorsheim. Hugo Boss.
120 per sq ft. Big Bazaar. the Mall is not suitable for LAW Brands Overall Rating: 94 17. PVR Multiplex (8 screens) Stores Present: Not Disclosed Comments: Expected Opening: End of 2005 Differential Rates – Ground . 14 more sold expects to be fully operational by August 2005 Mall is placed between E-Serve Call Centre and Nicholas Piramal Mostly Corporate Customers Average shop size 100 to 5000 ft Since there are no competitors or strong anchor. Grand Hyatt Developer: Hyatt Group Location: Santacruz (E) Anchor Stores: Vama (40.Comments: 30 Operational stores. Lifestyle. feet) Stores Present: . First Floor – Rs 125 per sq ft. Oberoi Mall Developer: Oberoi Constructions Location: Dindoshi Road Goregaon (E) Mumbai 400 067 Anchor Stores: Pantaloons.Rs 130 per sq ft.000 sq. Second Floor Rs. Suitable for LAW Brands Overall Rating: 154 18.
Skin Farm.000 footfalls per day Zoning: Ground and 1st –Retail Mix. Living Jewels Comments: Mall is placed within the hotel Highly wealthy clientele Good For super-premium brands.31.Hugo Boss. 9 to 9 Dollar Store. Charriol. Bally. VAMA. Divi. Omega. Tag Heur.Ground Floor: Samsonite. Cheemo. Adidas. UCIE. Provogue. Off SV Road Ville Parle (W) Mumbai – 400056 Tel: 30968714 Anchor Stores: Food Bazaar (10. Food Bazaar Comments: 80 stores confirmed Puzzle Parking being introduced (German Technology) Expects 25.000. Zodiac. Titan. Barg & Olufson.300. good for Tommy Hilfiger. Krisil. Prime Mall Developer: Prime Developers Location: Irla Society Road. 2nd -Rs.200 per square foot Outrates – Ground – Rs. Men’s Boulevard.250. Indian Heritage.000.20. Catwalk. 3rd Floor – Food Court Rentals – Ground Rs. Mind’s Eye. La Galleria.000 sq ft) Stores Present: Confirmed: Nike.15-20 per sq foot Mall features a musical staircase 40% Bookings Completed so far Expected to open Dec 2005 Efficiency -100% Loading - Overall Rating: 92 . Nokia. 1st –Rs. La Classique. 2nd – Rs. 1st – 28.Approximately Rs. Ma Passion. VAMA First Floor: Bandhej. Aigner. 2nd Floor – Amusement Park.Bally etc Overall Rating: 66 19.000 CAM .
Shopping Mall Score Card • • • • • • • All Malls visited were rated using a rating sheet on a maximum score of 210. with special Weightage (2:4:6) given to certain parameters: Quality of Anchor Stores (6) Presence of Existing/Confirmed Competitors (4) Total Floor Area of the Mall (4) Other parameters (2) A cut-off of 145 was set as the minimum acceptable standard Malls falling within the range of 130 to 144 can still be considered Individual Mall Scores are as follows: .
No.1. 1 2 3 4 5 6 Mall Name Inorbit High Street Phoenix 10 Acres Mall Lake City Mall Iskon Megamall Oberoi Mall Location Malad(W) Lower Parel Mani Nagar Thane SG Highway Goregaon(E) Weighted Score 182 178 162 160 158 154 . Mumbai City Mall Name Inorbit High Street Phoenix Lake City Mall Oberoi Mall Nirmal Lifestyles R Mall Centre One Raghuleela Megamall Atria The Hub Prime Mall Raghuleela Arcade Crossroads Eternity Infinity Grand Hyatt CR2 Citi Mall VAMA Location Malad(W) Lower Parel Thane Goregaon(E) Mulund(W) Mulund(W) Vashi Kandivali(W) Worli Goregaon(E) Ville Parle(W) Vashi Tardeo Thane Andheri(W) Santacruz(E) Nariman Point Andheri(W) Pedder Road Weighted Score 182 178 160 154 144 132 112 106 94 94 92 90 86 86 78 66 60 60 38 Sl. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Observations and Suggestions The top performing Shopping Malls were as follows: Sl.No.
A second review of the data is recommended to have a more accurate estimate. that were decided that the brand presence was absolutely necessary or at least could be tried if a good location is available.7 8 Kakde Magnum Mall Nirmal Lifestyles Arsenal Camp Mulund(W) 146 144 These were the malls according to the study and observations based on the various parameters listed above. Learnings from the study • • • • • • Analytical skills at the end of the day to identify the possible locations for the brand in different malls based on the needs and expectations of the brands. So the observations wrt footfalls are correct wrt the time observed and chances are that they might not be accurate. Learnt to give more importance to factors such as external environment and location of the mall to decide on the type of consumer who would walk in. Areas that could have been improved • Better observation of the malls under construction other than the mall manager’s statement . The short listed malls are: • • • Inorbit (Mumbai) High Street Phoenix (Mumbai) Nirmal Lifestyles (Mumbai) In case of Centre One (Vashi – Mumbai) it is suggested that the company convert the same into a franchisee store as soon as possible. There was no second visit to the mall to observe patterns during other parts of the week. Word of caution • The study was done in the different malls and observations were noted only during some part of the day. A sense of more detailed observation which improved over time Observation of consumer behavior Skills to convince the mall manager about the genuinity of the project undertaken and the identity of the observer Importance given to minute details which could play major role in the success of the mall.
.• • Work on better convincing skills at least initially to get the details of the mall. A second review of the malls studied to get a more accurate estimate of the details collected.
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