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Marketing Management

Marketing Management

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Published by Leslie Gunnion

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Published by: Leslie Gunnion on Mar 15, 2012
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03/15/2012

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MARKETING MANAGEMENT

Team Members: Shreya AGARWAL Ritu Parna KHAN Ananya ROY Subhayan GUHA Leslie Jude PATRICK GUNNION Topic: Selling Books Differently

SELLING DIFFERENTLY.TRANSITION .

TRANSITION .SELLING DIFFERENTLY.

TRANSITION .SELLING DIFFERENTLY.

“its up to you” .A FEW SUGGESTED MODELS The Radio Head Model.

uncompleted book for free .THE TIMOTHY FERRIS MODEL Buy current book and get future.

THE TONY ELRIDGE MODEL Give away your book over time in serial format .

THE PAULO COELHO MODEL Encourage digital piracy of your books .

THE CHRIS ANDERSON MODEL Digital versio n free for a limited time .

A DIFFERENT LEAGUE: EBOOKS .

POPULAR EBOOK STORES .

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