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Contents

About business
1 Building a career
PAGE 6

Vocabulary
1.2 Education and career

Grammar
1.3 Tense review

Speaking
1.4 Giving reasons in interviews

Writing
1.5 Cover letters

Case study
1.6 Mangalia Business School

1.1 The education business

2 Information
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2.1 IT solutions

2.2 Information systems and communication

2.3 Comparing solutions and getting help

2.4 Telephoning

2.5 Memos

2.6 Meteor Bank

Reviews 1 and 2 3 Quality


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PAGES 3031

3.1 What quality means

3.2 Quality and standards

3.3 Passive structures and have something done 4.3 Regulations, speculation and habits

3.4 Delivering presentations

3.5 Procedures and instructions

3.6 Zaluski Strawberries

4 Feedback
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4.1 The project team

4.2 Managing people and projects

4.4 Coaching

4.5 Reports

4.6 Trident Overseas

Reviews 3 and 4 5 Selling more


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PAGES 5657

5.1 Viral marketing

5.2 The marketing mix

5.3 Questions for persuading 6.3 Future perfect and future continuous

5.4 Dealing with objections

5.5 Mail shots and sales letters

5.6 Backchat Communications

6 New business
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6.1 Self-nancing

6.2 Funding a start-up

6.4 Taking questions in presentations

6.5 An executive summary

6.6 Angels or demons

Reviews 5 and 6 7 Financial control


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7.1 Accountants

7.2 Financial documents and regulation

7.3 Cause and effect, ability, articles

7.4 Communicating in meetings

7.5 Minutes

7.6 Car-Glazer

8 Fair trade
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8.1 Fair trade or free trade

8.2 Contracts and corporate ethics

8.3 Obligation and permission, inversion

8.4 Negotiating a compromise

8.5 Assertive writing

8.6 Green Hills Coffee

Reviews 7 and 8

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Additional material Grammar and practice Recordings Wordlist

PAGES 110115

PAGES 116131

PAGES 132143

PAGES 144150

The Wordlist is a module-by-module glossary of all the words in grey in this coursebook.