P. 1
News-Review Advertising Rate Card

News-Review Advertising Rate Card

|Views: 340|Likes:

More info:

Published by: News-Review of Roseburg Oregon on Mar 16, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/13/2014

pdf

text

original

Inviting More Customers to Your Door Every Day!

2010-2011

Advertising Rates
Publishes: Monday - Friday Afternoons and Sunday Morning

T he News-Review
82% - The percentage of area adults who read The News-Review in a week. 76% - The percentage of area adults that have read a daily paper in the past 5 days.
Source: Newspaper Association of America

Adding Value to Advertisers
With so much happening in the world today, it’s more important than ever to be informed. We pride ourselves on being Douglas County’s main source for balanced information, keeping you informed of developments that affect you at work and at home. From business and economic news to social and political changes, The NewsReview keeps you on top of what’s happening in your community and around the world. It’s an essential component of our free, democratic society, delivering balanced information that lets you develop informed opinions and decisions.

Bulk Agreements
ROP Inches
Open 50 150 193 258 387 516 774 1032 1290 1548

ROP Rates
27.24 $ 23.00 $ 20.22 $ 19.03 $ 17.39 $ 16.47 $ 15.98 $ 15.22 $ 14.79 $ 14.46 $ 13.92
$

Thurs-Sun
27.94 $ 24.38 $ 20.68 $ 19.52 $ 17.82 $ 16.87 $ 16.34 $ 15.59 $ 15.17 $ 14.85 $ 14.27
$

Extra
6.52 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52 $ 6.52
$ $

Annual bulk agreements are computed on the basis of total volume of advertising published for a single firm within a 12 month period. All inches run at a premium rate will count towards contract fulfillment. All inches run at a discounted rate will count towards contract fulfillment, but will not be rebated. Full run ads picking up into the The News-Review Extra qualify for the same agreement level but do not count towards contract fulfillment. Guaranteed positions are available for a 25% charge on space for a 6” ad or larger on availability basis only.

Publication

S

52% - The percentage of newspaper readers who went to a store as a result of a newspaper ad..
Source: Newspaper Association of America

Special Rates
Church/Charity Merchants Assoc. Political Rates
ROP Rate $14.79 Thur-Sun $15.17 ROP Rate $14.79 Thur-Sun $15.17 ROP Rate $27.24 Thur-Sun $27.94
Merchant Association refers to any group of four or more stores in a geographic area designated as a shopping center or any business association with duly elected officers may use these rates for the general promotion of the center or association without a signed agreement.

Repeat Discounts
25% Off First Repeat ad 50% Off Additional ads
• Ads must be within a 6 day period to receive discounts • Ads must be 6” or larger • No size Changes or copy changes • No Other discounts apply • All Ads must be ordered at the same time • Discounts apply to space only and do not apply toward color

Total Market Coverage
The News Review, Extra and Umpqua Shopper • 4 consecutive weeks • 32 consecutive ads • Same size Ads

Business Builder

o

y l$3.95/per inch n
*Ad copy changes can be made once a week.

Add Color: Full Color 4.00/per inch One Color 3.00/per inch

Color Rates
Full Color 1+Color Black
14-26 Color Ads 27-51 Color Ads 52+ Color Ads

$425 $185
10% Discount 15% Discount 20% Discount

Color By the Inch 1 color Minimum Charge Full color Minimum Charge
$8.10/per inch

$32.40
$14.70/per inch

Color subject to availability. Double trucks billed as two ads.

$58.80

Creative Services
Our Creative Services Department can help you design an effective ad at no extra charge. Original art services are also available (drawings, logos, lettering, etc.) & billed out at $50.00 per hour. Minimum charge 1 hour. Ask for advance estimates. Please allow 72 hours prior to ad copy deadline.

C lassifieds
82% - The percentage of area adults who read The News-Review in a week. 75% of those looking for a job said they use nespaper help-wanted ads in their search.
Source: Newspaper Association of America

The Classified Market Sells Merchandise
The classified marketplace is huge. 1 out of 2 adults has thought about making a purchase or otherwise being active in one of the key classified-advertising categories including auto, real estate, recruitment or merchandise in the past year.

Classified Bulk Agreements
CC Inches
Open 75 225 290 387 581 774 1161 1548 1935 2322

CC Rates
18.07 $ 14.00 $ 13.41 $ 12.63 $ 11.55 $ 10.92 $ 10.61 $ 10.10 $ 9.81 $ 9.60 $ 9.23
$

Extra
4.34 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34 $ 4.34
$ $

Cross Over ROP Rates
Open 50” 150” 193” 258” 387” 516” 774” 1032” 1290” 1548” $27.24 $23.00 $20.22 $19.03 $17.39 $16.47 $15.98 $15.22 $14.79 $14.46 $13.92

Annual bulk agreements are computed on the basis of total volume of advertising published for a single firm within a 12 month period. All inches run at a premium rate will count towards contract fulfillment. All inches run at a discounted rate will count towards contract fulfillment, but will not be rebated. Full run ads picking up into the The News-Review Extra qualify for the same agreement level but do not count towards contract fulfillment. Guaranteed positions are available for a 25% charge on space for a 6” ad or larger on availability basis only.

Classified
Classified Frequency Rates
CC Inches
9 Inches 18 Inches 36 Inches

S

97% of all vehicle buyers cite newspaper advertising as an important source of availability and pricing.
Source: Newspaper Association of America

8 Weeks
12.59 11.25 10.74

13 Weeks
11.97 10.40 10.18

26 Weeks
10.52 10.02 9.63

52 Weeks
9.79 9.46 9.07

Classified Business Builder
Total Market Coverage Market
The News Review, Extra and Umpqua Shopper classified sections
•4

Repeat Discounts
25% Off First Repeat ad 50% Off Additional ads
• Ads must be within a 6 day period to receive discounts • Ads must be 6” or larger • No size Changes or copy changes • No Other discounts apply • All Ads must be ordered at the same time • Discounts apply to space only and do not apply toward color

o

ly n

consecutive weeks • 32 consecutive ads • Minimum 2 inch ad

$2.65/per inch
*Ad copy changes can be made once a week.

Add Color: Full Color 4.00/per inch One Color 3.00/per inch

Classified Color Rates
Full Color 1+Color Black
14-26 Color Ads 27-51 Color Ads 52+ Color Ads

$425 $185
10% Discount 15% Discount 20% Discount

Color subject to availability. Double trucks billed as two ads.

Color By the Inch 1 color $5.40 /per inch Minimum Charge $21.60 Full color $9.80/ per inch Minimum Charge $39.20

N itch Products
82% - The percentage of area adults who read The News-Review in a week. 59% - The percentage of baby boomers, aged 40-59, who read the business section of the newspaper daily.
Source: Newspaper Association of America

Special Sections-We produce 20 niche sections that target everything from local events, home and garden, to holiday publications. Each section runs in The News-Review as well as the Umpqua Shopper to allow total market coverage of each section for our advertisers. Jan-Mar Douglas County April-June Bridal July-Sept 2009 All in the Family Readers Choice Oct-Dec

Fair

Spring Home & Garden

Visitor’s Guide Winston 4th of July

Graffiti Weekend DC Fair Blackberry Festival Umpqua Edition Football Fall Home & Garden

Breast Cancer Awareness Our Town Veterans Tribute Home for the Holidays All I want for Christmas Season’s Greetings

Premium Publications
High readership by local residents, as well as many tourists! 45,000 printed - 20,000 inserted in The News-Review and 25,000 copies going to 90 plus high traffic locations throughout Douglas County! With a long shelf life, your message will have repeated exposure!

Currents
Currents- The Currents tab is published Thursday of every week. This section offers a guide to local entertainment, local arts, and recreation for the Douglas County area. Beside informative stories and photos about area happenings, the publication also contains a weekly TV Guide and highlights to new movies and music reviews.

Policies, Terms & Deadline

S

82% - The percentage of readers who took some action as a result of advertising seen in a newspaper.

Source: Newspaper Association of America

T ypography - The News-Review is not responsible for reproduction of type less than 7 pt. nor type strokes thinner than .007. arT - Line art should not be lighter than .5 point.

Mechanical Requirements
Send prinTing MaTerial - Send attention Advertising Department, The News-Review, PO Box 1248, Roseburg, OR 97470. Or hand deliver to: 345 NE Winchester, Roseburg, OR 97470. eleCTroniC delivery-Electronic Delivery of ad material is highly encouraged. Send materials to display@nrtoday.com. We use the Adobe Suite. Camera ready ads need to be in PDF format, all fonts must be embedded. All ads must use CMYK colorspace. Ads containing rich black or in improper format will be returned for correction. Images must be a minimum of 200 dpi. Print specification guidelines available upon request.

Copy - No allowances on reproduction where material does not meet standard. SpaCe ChargeS - Space charged to standard 6 column page, 129”; standard double truck 279.5”. 9 column classified page, 193.5”; 9 column classified double truck 408.5”. Tab page, 55”, tab double truck 121”.

• Net 15 days. A charge of 1.5% per month (18% per annum) will be made on accounts 60 days past due. The customer is expected to make payments by the due date on The News-Review’s statement. In the event that the customer fails to make payment within such time, The News-Review may reject ad copy and cancel the customer’s contract. The customer agrees to indemnify The News-Review for account collection costs, including court costs and attorney’s fees. If this agreement is cancelled due to the company’s failure to make timely payment, The News-Review may re-bill the customer for the outstanding balance due at the open or earned rate.

Terms & Policies

• Advertisers signing contracts will be billed at rates on current effective rate card and rebilled at a higher rate if contract is not fulfilled. • The News-Review reserves the right to refuse, alter, edit or omit any advertising submitted for publication, including adding of the words “Paid Advertisement” in not less than 12 point type at the top and bottom of any advertisement set to resemble news matter. • Every effort will be made to return photographs or other materials furnished by advertisers upon their request, but The News-Review cannot be held responsible in case of loss or damage. • Publisher reserves the right to change advertising rates at any time. Contract advertisers will be given notice in writing 30 days prior and all contracts are accepted subject to this reservation. If such revisions are not acceptable to the advertiser, the advertiser shall have the right to terminate the contract upon the date of change, by writing the newspaper upon notice of change.

• Advertising accepted on a cash with order basis until credit has been approved. American Express, VISA, MasterCard and Discover accepted. • Approved credit application required for net 15 day terms. Signed contract required to earn other than open rate. • Advertising agencies which place advertisements for and receive statements for their customers are acting as agents for the customer. • Contracts may not be back dated more than 30 days. Advertiser will not receive contract rate until contract is received and approved.

Typed page before processing: 12” wide by 22.75” deep. No shrinkage. Depth of ROP column - 21.5”. Standard double truck, 23.25” wide x 21.5” deep. 6 standard columns per page. Standard Tabloid - 10.111” wide by 11” deep. Standard tab double truck, 21.48” wide x 11” deep. 9 column classified page 11.25” wide x 21.5” deep. Classified double truck, 23.25” wide x 21.5” deep.

Columns

Column Size Requirements

diSplay Size ClaSSified & Shopper 1 10p5 (1.736”) 6p10 (1.139”) 2 21p10 (3.639”) 14p5 (2.403”) 3 33p3 (5.542”) 22p (3.667”) 4 44p8 (7.444”) 29p7 (4.931”) 5 56p1 (9.347”) 37p2 (6.194”) 6 67p6 (11.25”) 44p9 (7.458”) 7 52p4 (8.722”) 8 59p11 (9.986”) 9 67p6 (11.25”) dT 139p(23.25”) 139p(23.25”)

P olicies Terms & Dedlines
82% - The percentage of area adults who read The News-Review in a week. 75% - The percentage of area adults who read the daily paper who have a college education.
Source: Newspaper Association of America

DISPLAY DEADLINES

Monday Thursday, 4:00 pm Tuesday Friday, 4:00 pm Shopper Thursday, 4:00 pm Wednesday Monday, 4:00 pm Extra Monday, 12:00 noon Currents Friday, 4:00 pm Thursday Monday, 4:00 pm Friday Tuesday, 4:00 pm Sunday Wednesday, 4:00 pm Senior Times Monday, 4:00 pm Double Trucks/Color/Holidays Advanced 24 Hours

• If deadline is met, a proof will be issued for 10” or larger ads for error correction. Extensive changes or revisions may result in composition charges. • Electronic Tearsheets are available through ts.merlinone.com. No tearsheets will be mailed without prior approval. Account representative will provide access to our website with a private user name and password. • All advertisements will be billed in column inches with one half inch minimum gradations. • Every effort will be made to meet reasonable position requests. Failure to meet position request will not constitute cause for an adjustment, refund or rerun. • All property rights to any advertisement produced by The NewsReview are the property right of The News-Review. • The customer agrees to hold harmless and indemnify The NewsReview from all damages, costs and expenses, of any nature whatsoever, for which The News-Review may become liable by reason of its publication of the customer’s advertising. • In the event that any federal, state or local taxes are imposed on the printing of advertising material or the sale of ad space, such taxes shall be assumed and paid by the customer. • Fraudulent, dishonest or misleading advertising will not knowingly be accepted. • Verbal agreements, promises, waivers or conditions of any nature not contained in this rate card shall not be binding upon the publisher. • We can accept late payments or partial payments, checks or money-orders marked “paid in full” without losing any of our rights or agreements. • Placement fees must be added to the net retail rate paid to The News-Review.
Bill likes the local sports coverage. Miranda wants to hear what’s going on around town. Keri’s all about the comics. They all have different interests, but they all have one Thing in common: They “sign up” to The News-Review for news, information and fun!

Publication Day

Deadline

• Advertiser Deadlines include space reservation, complete copy, artwork and layout, including disc and ads sent electronically. • d Proof. One ad proof is provided by email or fax as available for any ad over 10” in A size. Proof changes are to be made by 4 pm day prior to publication, by 2 pm Friday for Sunday and Monday. • olor, Double Truck, Theme Ad Page Advertisements. Please add on an additional C day to deadline. • oliday Deadlines are advanced by 24 hours. H • unday Comics: Friday - 30 days prior to publication. S • pecial Feature Sections are announced as applicable. S

• Political and cause advertising must be prepaid at time of space reservation. Ads must conform to all related laws and must be submitted one week prior to publication for approval. National rates apply to all statewide and national candidates and propositions. • All going-out-of-business advertising and temporary business advertising (seasonal products and services) must be prepaid by check, certified funds or credit card prior to publication. • The News-Review’s liability shall at no time in any way exceed the cost of the space involved. Any error in any advertisement should be reported to The News-Review immediately as The News-Review’s liability is limited to the first insertion and ceases completely if not reported within 5 working days of publication date. The News-Review will provide a letter of correction specifying any error in the insertion. The News-Review shall not be liable for any loss that results from incorrect publication or omission of the customer’s advertisement. • Adjustments for billing errors will be made within 60 days of the error. Publisher will not be responsible for adjustments beyond 60 days of publication date in question. • Dates and times for cancellation are the same as the deadlines for placing advertisements. If time permits, emergency cancellation of advertisements will be accommodated for a 25% charge of the advertisement’s cost.

M

Y

P

A

P

E

R

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->