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Mahindra and Mahindra

Mahindra and Mahindra

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Published by: magimary on Mar 16, 2012
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05/13/2014

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Presented to: Dr.

Mercy Samuel Presented By : Group 6 Ms Mary Mathew Mr Sagar Bhor

CONTENTS        Company Overview Core business activities Rural initiatives Mahindra Tractors Mahindra Samriddhi Mahindra & Mahindra Financial Services Limited Other services .

with a significant and growing presence in financial services.    . The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.09. The company is now known as Mahindra Satyam. trade and logistics. tourism.00. Satyam Computer Services.  It employs over 1.1 billion Indian multinational. tractors and information technology. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008. infrastructure development.000 people across the globe and enjoys a leadership position in utility vehicles.Company Overview  Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.

CORE BUSINESS ACTIVITIES  Automotive  Farm Equipment  Systech  Financial Services  Information Technology  Infrastructure Development  Two-wheelers  Mahindra Partners Division  Specialty Services Kotak Mahindra Bank .

RURAL INITIATIVES    Mahindra Tractors Mahindra Samriddhi Mahindra & Mahindra Financial Services Limited .

Market share of tractor manufactures in India (2004-2005) Sales Others 35% M&M 26% TAFE 14% PTL 12% Escorts 13% Source: Report of Tractor Manufacturers . Zinovo research .

020 10.330 16.297 31.Tractor Sales of Major Manufacturers Company/Make 2004-05 2005-06 Company name 2004.214 Source: Report of Tractor Manufacturers Association for 2003-06 . L&T-JD (Now John Deere Equip.667 31. 30.394 66.445 85.396 19.) New Holland International 65.667 28.951 13.06 Mahindra & Mahindra TAFE Group Escorts(+Farmtrac) Punjab Tractors Ltd.05 2005.696 .028 66. Ltd.

 Market penetration strategy.Mahindra Tractors Segmentation  Identified a undeveloped demand in the market caused due to fragmented land holdings. geographic conditions like climate.  Geographic segmentation: based on crops. . land etc. Target  Demographic Segmentation: Affluent farmers with small land holdings and Cooperatives.

 Competitive pricing strategy as the customer were price sensitive  Contacted the Sarpanch of a village and gave him a demonstration  Government subsidies and credit available for purchasing tractors and other equipment .  Excellent after sales services.Positioning  Superior performing tractors  Looked at the needs of the consumer and designed the product.

exceptional fuel efficiency.  Arjun.Products  Bhoomiputra.  Sarpanch.style and technology  Shaan.high-precision farming.India's first 25HP multi utility tractor with built-in trolley.  Yuvraj .

Promotion     Personalized specific communications Includes thematic vans and two-wheelers carrying product-specific. Mahindra Tractor Mahotsav. brand-specific and application-specific messages below-the-line initiatives – each designed to strengthen its brand and build bonds with the farming community.the brand showcases its complete range of products and services .

which promotes local sports talent Mahindra Jashn Josh Ka.a public felicitation ceremony of loyal customers Swasth Tractor Swasth Chalak (healthy tractor. the company conducted 2797 camps.     Mahindra Khiladi No.helps train siblings of debtridden farmers of the Vidarbha region of Maharashtra in maintaining and repairing tractors. healthy operator) wherein Mahindra organizes medical camps across the nation to address the health concerns of farmers. In 2009. Mahindra Lifeline Express program-mobile medical camps Vijayee Vidarbha. . 1.

. thereby enhancing rural prosperity.Mahindra Samriddhi    aims to increase agricultural productivity through innovative farming technology. The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life. 140 Mahindra dealerships across India have been transformed into Samriddhi Centres.

Mahindra Samriddhi centers provide farmers with the following services:        Soil and irrigation water testing facilities Technology Interface through the internet Productivity demo farms Agri counseling facilities One stop finance & Insurance products Sale of second hand tractors Seeds & crop care products The Mahindra Samriddhi India Agri Awards. thereby enhancing rural prosperity.To recognize contributions by individuals and organizations towards the development of Indian agriculture. .

insurance. and agri related news.Mahindra Kisan Mitra A site for the Indian farmers to access wealth of information which is updated on a daily basis. read weather updates. loans.  Farmers can check daily mandi prices. latest crop advisories. Farmers can also read and benefit from the success stories of other fellow farmers.  . mandi database.  The site also provides information under various other sections such as crop information. cold storages/warehouses and agri events.

Mahindra & Mahindra Financial Services Limited Reasons for investment in this sector  Excellent understanding of rural markets  Strong recall value  Significant potential in rural housing finance  Recovery in cash .

the centralized system is updated automatically as when the GPRS device with the collection person comes within the connectivity range. . wherein once the customer makes a payment in cash.  Linking the variable-pay component to not just the disbursement but also the collections part  Monitoring the collections process through a centralized risk management system  Enabled a GPRS-based system.Efficient system  Recruiting local people  Contacts with the village sarpanch and panchayat helps to know the financial position of the person and their credibility.

retailing arm of Mahindra has been instrumental in increasing the groundnut yield in Rajasthan through a new seed sourced from the state of Maharashtra.provide a complete range of products and services to improve farm productivity and establish market linkages to the commodity market chain  Mahindra Krishi Vihar. and it has also introduced a new variety of grapes in Maharashtra.Other Services Mahindra Shubhlabh Services.  .

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