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How to Start a Business Blog

How to Start a Business Blog

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Published by: BlackComp Technology on Dec 01, 2008
Copyright:Attribution Non-commercial


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Using the guidelines above, write a company blogging policy in a word


Step 7: Determine Blog Platform and

Blog / Website Integration

For a business, deciding to blog opens the doorway to many possibilities and

questions. Some of these possibilities mean taking a hard look at the way

things have been done in the past, with an eye towards doing things in a new

way that better serve the company’s future.

There are several business website configurations, and your business site will

likely conform to one of these:

• Single domain, static site
• Multiple domains or subdomains, static sites
• Single domain, dynamic site
• Multiple domains or subdomains, dynamic sites all on the same

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• Multiple domains or subdomains, dynamic sites all on different

Domains are the website address names, such as yourcompany.com.

Subdomains are a way to have multiple sites on a single address, such as

finances.yourcompany.com or products.yourcompany.com.

Static sites are comprised of web pages written only in HTML (hypertext

markup language) by a person, page by page. This is how all websites were

once created, and many are still static sites.

Dynamic sites store all their content in a database. Software on the web server

called a content management system (CMS) puts the content together as

HTML and sends the dynamically generated web page to a visitor’s web

browser. Company employees can add and modify website content using the

CMS with little to no technical skills. Most new websites created now are


Blogs are the dynamic type of website.

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