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How to Start a Business Blog

How to Start a Business Blog

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Published by: BlackComp Technology on Dec 01, 2008
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05/25/2012

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Position yourself as a leader in your industry by relating industry news to your

customers. Tell them why it’s important for them to know this, how it affects

Page 70 of 82

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them. Your customers want to know that you are aware of the big picture and

that you’re looking out for them. That helps reinforce the notion that they

made the right decision by going with your products or services. With type of

post, being opinionated is okay, but remember some important points: don’t

bash your competition — say nice things about them, and don’t sell in these

posts. Objectivity is not possible and most people know this, but trust is. You

want your readers to trust you. You need to show modesty and humility and

refrain from bragging or selling.

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