INSTRUCTIONAL PLANNING

DECEMBER 2011

Department: COMMERCE Course Code: P4708 Pre-requisite: NONE Year / Semester: 3 / 5 Course Title: MARKETING RESEARCH Credit Hours 3

WEEK W2 1.0 Introduction       W3 Role of MR

SCOPE

ASSESSMENT

REMARK

Types of Research The importance of MR to management Career in MR Research Proposals Literature Review W3-Quiz 1

2.0 MR Process: An Overview       Problem Statement Choice of Data Collection Method Data Sampling Data Analysis Report

W4 – W6

3.0 Data Collection Method    Types of data collection Questionnaire Scale and Measurement

W4-Mini Project W5-Assignment 1

W7 – W11

4.0 Sampling design  Sampling 1/2

W8-Quiz 2 W9-Assignment 2

NJ: Pearson Education. (2006). Inc. NJ: Pearson Education.0 Data Analyzing and Interpretation   Data processing Data Interpretation W15– W17 6. Upper Saddle River. Upper Saddle River. Malhotra. Prentice Hall. Malhotra. 6th ed.C. & Peterson. N. 2nd ed.0 Mini Project Presentation Main reference textbook: Burns.INSTRUCTIONAL PLANNING DECEMBER 2011     W12 – W14 Reasons for sampling Sampling Process Types of sampling Sample Size W12-Assignment 3 W13-Quiz3 W10-Mid-term break W11-Test 5. A. NJ: Pearson Education.. Basic Marketing Research: A Decision-Making Approach. (2009). (2010). Basic Marketing Research: A Decision-Making Approach. 3rd ed. N. Inc. Marketing Research.K. Inc. 2/2 .K.0 Research Report     Report Functions Report Format Criteria of a Good Report Documentation W18-Group presentation W18 7. M. Upper Saddle River.

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