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SUBMITTED BYPRIYANJALI DAGA SECTION-C REGD.NO.-T-6048
THE OBJECTIVE OF THIS STUDY1.To evaluate the shampoo market of India from economic view. 2.Understand the demand of different shampoos in term their price,quality and many more parameters 3.What type of market is this-it is also countable THE RETAIL OUTLET I HAVE VISITEDFOODWORLD THE COMPANY ,THEIR BRANDS & THEIR PRICES AS I HAVE OBSERVED HUL PRICE(100 ml) P&G PRICE(90 ml) DABU R PRICE(1 00 ml) GARNI ER PRICE(100 ml) ITC PRIC E(10 0ml) Sunsil 56 k Clinic all clear Clinic plus 47 69 Head & 69 shoulder s Vivel anti dandruf f 69 Damage therapy Vivel 49 Pantene 59 Vatika 54 Fructis 64 Fiama 59
Dove 64 .
THE PHOTOS OF FOODWORLD & ITS SHAMPOO SECTION .
price of the related goods .they are 1.Income of the consumer 3.The different brands of shampoos can be catagorised on these parametersBRANDS PRICE SUNSILK AVEREGE All Clear High Clinic plus low DOVE High PANTENE High HEAD& Very high SHOULDER FIAMA DI Average WILLS VIVEL Low GARNIER High VATIKA Average QUALITY AVERAGE Good Low Very good Very good Very good Good Average Good Average ADVERTIZING GOOD Good Low Very good Very good Good Good Good Good Average MARKET Good Good Average Very good Good Very good Good Average Very good Average DEMAND Good Good Average Very High High Very good Good Average Very good Average SUPPLY Good Good Good Exceelent Very good exceelent Very good Good Very good Average We know what are the determinants of demand.Price of the product 2.
The price of a 100 ml sunsilk shampoo is 56.4.We know that sunsilk is also available in pouches of Rs.The quality is also average.From the lower income group to middle income group sunsilk is well accepted.it is very easy to consume sunsilk for lower income group.we can say that.the increase in income can also decrease the demand for sunsilk.normal goods have positive relation between demand and income and inferior goods have negative relation between demand and income.Sunsilk with their value-based pricing system they are getting their profits and also successful in holding the demand in the ever changing market. 3.clinic all clear.Sunsilk practiced value-based pricing in which the strting price developes the market for them as well as satisfying the consumers.But now by doing the study the demand for sunsilk is good.PRICE-The most important determinant of demand is price.Observing the price of the sunsilk it can be stated that sunsilk is not for higher income group.But increase in income will always increase the demand for sunsilk it is not granted.Taste & preferances 5.PRICE OF THE RELATED GOODS-If we see the table again. 2.So.It is an average price in regards their quality.Advertising Now the determinants can be described in processing demand in case of sunsilk 1.head & shoulder the prices of the related shampoos are not .As we know.except few products like dove .Sumtimes higher income people also enjoy this product.Because it is a average priced group.INCOME -Normalyy income bears a positive relationship with demand.So.We can catagorise sunsilk in normal goods.the shampoo is well accepted by the consumers and the demand is also good.3.
6.Sumtimes it is low also like clinic plus.Then they came with their old products in new packaging and also used filmstar Priyanka Chopra to introduce the brand new sunsilk.So.which allowes the sellers to gain market shares in contrast to competitors.ADVERTISING-From the early days.it influenced greatly the young public and its demand started to rise up.The result was obvious.TASTES & PREFERENCES. 4.This market consist of many buyers and sellers over a range of element. sunsilk did its advertising part greatly.As their income.MARKET-The market for the shampoo is monopolistic competition. 5.I have observed that most of the college girls and middle income groups like to use sunsilk.culture and many other intermediates influence the consumption of a particular nrand .sunsilkdifferentiated its products and also sell them in different prices to cover at least a large portion of the market.the school and college girls prefer sunsilk.In this market condition.The middle income peple. . there is a fair competition among them but sunsilk is successful to hold their market.very high.But if we look two years back the demand and market share ware decresing rapidly.
To increasetheir demand the used from John Abraham.its price is high but its demnd is also high and the company also supplies it in a better way as per demand INCOME -As the price of this shampoo is high so it can be stated that as income of the consumers increases the demand for this shampoo will also increase.head & shouders etc.Now lets come to the alalysing part.as taste and preference concern the demand for all clear shampoo is among the men is very high ADVERTISING.It is basically a anti dandruff shampoo with different ranges.Men prefer the shampoo most.As they both are mainly anti-dandruff shampoo and the price of H&S is relatively high.As long as advertising concerne clinic all clear advertising is very much standard.Asin.The price of vatika is comparatively low but quality is also low.this shampoo is meant for men.If compared to sunsilk.So. PRICE OF RELATED GOODS-As clinic all clear is a anti dandruff shampoo.According to their quality their pricing is good.Shahid Kapoor to gain good .69.there are so many competetitors in the market like sunsilk.they are tough competitors. PRICE-The price of 100ml clinic all clear shampoo is Rs.The demand of this particular shampoo from its launching to today is just great.At first its target was men only but later they wanted to catter their market among women also but they are not fully successfull because it was already accepted by the men and women could not accept this shampoo well.Sumtimes it is seen that because of this reason the demand of all clear shampoo is fluctuating.vatika.Bipasha Basu.The another brand of Hindustan Unilever Limited is Clinic All Clear. TASTES AND PREFERANCES-Taste for this shampoo is broadly depend on men.But in case of head & shoulders there is a tough competition between the two.Mainly.
As quality concern . INCOME-In case of clinic plus shampoo.the othldest & trusted brand of HUL shampoo section in INDIA.as income increases the demand of this shampoo will decreases. PRICE-The price of clinic plus shampoo of 100 ml pack is 47. .May be its price is low but demand is also low.in early days its demand was so much high as it was the oldest brand in India but nowa-days the scenario is totally different.market share and they are successful Now come to the clinic plus shampoo.No dought that the price is low but there is no meaning that the demand of this shampoo is high as its price is low.The demand for this shampoo is negative relation with the income.
So.It ia meant for lower income group.this brand is mainly preferred by lower income group and parents for their children.but they never thought there is also a need to promote this item well.Once they used Shahrukh Khan to promote .But some old people still preffer this brand as it is most trusted for them.there is no competitor in market. TASTES AND PREFERANCES-As already said.PRICE OF THE RELATED GOODS-In concerne of price of related shampoos there is no shampoo of a reputed company with this price.So.its demand is basically high in lower income people and children. ADVERTISING-HUL never expensed much amount on advertising for this shampoo.And it is also a major point that this product is out of fashion and that’s why the demand is also decreased.The advertising did not play a major role for its demand .
The quality of dove shampoo is very good but its price is comparatively is lower .DOVE.And it is very obvious that if HUL increases its price the demand for this brand is not going to decrease.The maximum profits .It has no negative relation with income . PRICE OF THE RELATED GOODS-Yes.it makes competition between HUL and P&G.So. ADVERTISING-HUL does its advertising in a different way. .Most of the women in India preffer dove for their hair care.For that reason the demand of dove is always high and HUL also supplies excellently to handle its demand. INCOME -In the market its demand is so high that if a consumer’s income decreases the demand remain the same.They also did a free sample campaign to promote their brand.Also the working women preffer this brand.The people from middle class to higher income group all preffer this brand.shampoo like head & shoulder and pantene is a strong competitor of dove.They don’t use celebrities but use REAL WOMEN to promote their brand and it did miracle.HUL has created a remarkable pricing of dove.If the price of pantene is suddenly decreases it may happen that it will effect on the demand of dove. the most powerfull brand in shampoo of HUL. TASTES AND PREFERENCES-Company claim by its advertising that it is a women product but it is also well accepted by men.But if income income increases of a consumer than early income obviously the demand will increase. PRICING-The price of 100 ml dove shampoo 64.revenue is gained from DOVE in HUL.
And it can be hoped that there will be no demand decrease if its price increases.They are the tough competitor in this sector.Every brand do price in respect of 100 ml pack. .Pantene is the strongest brand of procter & gamble in India. PRICE OF RELATED GOODS-If the price of dove decreases it would effect the demand of pantene. INCOME-As the income increases the demand of pantene will also increases.Being a prestigious brand of P&G pantene is in high demand always. PRICING-The price of the pantene 90ml pack is 59Rs.It is the main competitor of dove in Indian market.Its quality is exceelent and for that its demand is also good in the market.It has a positive relation between income and demand.It is also recognized as fashionable shampoo that enhance the young public to encourage to consume pantene.But as the price should not show high .working women to high income group pantene is preferred.college girls.P&G very cleverly did this pricing system to catter inIndian market. TASTES AND PREFERENCES-From middle income group.keeping this in mind P&G launched pantene in India in 90ml pack and wonderfully it worked in market.
ADVERTISING-The advertising of pantene is always very glamorous. INCOME -If income increases the demand for this brand will also increase.the reason is same quality.In abroad Jeniffer Lopez and in India its Katrina Kaif.But if one’s income decreses there is a possibility to decrease its demand because its pricing is high. Another strong brand of P&G is head & shoulder shampoo in india.The price is quite high as compared to other brands.P&G also used the same strategy in case of H&S like pantene.it has both positive & negative relation with demand.But its demand is not low . .True or false whatever it is .They claim in advertisement that they are using pantene and after using this they are giving their comment in so called adds. PRICING-The price of 90ml shampoo is 69.So.it hit the Indian consumer and demand increases.It is a anti-dandruff shampoo.Sushmita Sen.Shilpa Shetty promoted for pantene.
TASTES AND PREFERENCES-This brand is equally accepted by men and women both. Kareena Kapoor at the ceremony of the hesd & shoulder .It is the most trusted brand in anti-dandruff shampoo category.Saif ali khan to promote their product.Company is sccessfull to catter their product among men as well as women.As dove and pantene comperatively low in price than h&s so the demand may increase.dove –if their price increases there is a possibility to increase in demand for head & shoulder. ADVERTISING-They took celebrities like Kareena Kapoor.PRICE OF THE RELATED GOODS-Pantene.
Recently it is offering a 50 ml conditioner worth Rs. TASTE AND FREFERENCES-ITC is successful to catter the market only among women consumer.While income increases the demand for fiama shampoo also increases.In the current scenario.In the competitive market where strong brands like dove.fiama is successful to its ever increasing demand graph.40 free with the shampoo. INCOME-There is a positive relationship between income and demand in case of fiama.among the women this brand is well preferred.working women and also housewives. PRICING-The price of 100ml pack of fiama shampoo is 59.The very new launch of ITC is fiama dj wills shampoo range.It has a emerging market share for ITC. ADVERTISING-ITC hired the supermodel and filmstar Dipika Padukone to lunch fiama di wills range to make their revenue targeting young people like college girls.Fiama is also recognized as one of the most stylish product.ITC planned to offer their product in joint venture with a quality product. .So.pantene etc are present.
69. 49 and its anti-dandruff pack costs Rs.but it also has its own market share PRICE-The price of 100ml vivel shampoo is Rs.DIPIKA PADUKONE IN THE CEREMONY OF FIAMA DI WILLS SHAMPOO RANGE…… VIVEL.which is comparatively lower than fiama and shampoo brands in market.which is not strong as fiama.But it is also .the another shampoo category of ITC .
The particular brand is not a quality brand.This is the most crucial reason of not a huge success of vivel ultra pro shampoo range.natable that the demand for this brand is not higher than fiama or any othe few brands.Amrita Rao to promote their product. TASTES AND PREFERENCES-Generally middle class group. . INCOME -If income increase the demand for vivel will decrese because consumer will go for better product.Hrithik Roshan.But if income decreases the demand may increase.But it did not work fully.If its price increases demand will surely decrease.The fault was in their product.Sometimes boys also prefer this brand ADVERTISING-ITC used celebrities like Kareena Kapoor.lower income group frefer this brand.
LOREAL’S Garnier shampoo range is another strong brand of shampoo in India. .Its price may be little high but its demand is always good in the market.If income increase demand will also increase.It also worked in new generation and they success fully created the demand for garnier shampoo. INCOME -It also has a positive relation with income and demand. TASTES AND PREFERENCES-Working women.normal girls prefer this product as it is a standard one. PRICING-A garnier fructis 100ml pack is Rs.If income decrease demand will also decrese. ADVERTISING-Garnier only used super models to promote their products.64.But an ultradox is Rs.89.
In the early days it worked nicely but now the story is different . PRICE OF THE RELATED GOODS-Of course price of related shampoos will effect its demand as it is a average product. INCOME -If income increase surely its demand decreases and if income decreases demand can increase. ADVERTISING-DABUR has taken up Preity Zinta.Jenolia D’Souza .Riya Sen to promote their vatika shampoo.It is lower in price but its demnd is not more than sunsilk.If its price increase its demand will decrease.it has a negative relation with income.so.54.very nearer to sunsilk shampoo.DABUR VATIKA shampoo is the only shampoo of dabur india limited. PRICING-The price of dabur vatika shampoo of 100ml pack is Rs.
it is more profitable for a monopolistically competitive firm to attract customers through advertising rather than by lowering price.In some cases there are many exception.CONCLUSION From the above observation and learning some conclusion and understanding can be drawn It is not necessary that the LAW OF DEMAND will always be applicable to every product and every market situation. It is also understable that in monopolistic market. of players are present and they set their product price as their wish .The entry and exit are also unrestricted in this market competition.It is an independent market. The determinants of demand play a great role in demand increase and decrease. . The market of shampoo is in monopoly competitive market where a large no.