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MIT Social Leadership Handout 18Mar12

MIT Social Leadership Handout 18Mar12

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Published by Mark Bonchek

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Published by: Mark Bonchek on Mar 20, 2012
Copyright:Attribution Non-commercial

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03/20/2012

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SOCIAL LEADERSHIP BRAND ORBITS

SOCIAL ARCHITECTURE
CORE PURPOSE COMMUNITY C O N T E N T C O N V E R S E C U R A T E C O C R E A T E CULTURE C O M P E T E C O M M E R C E

CONSTITUENCY

CURRENCY

CONTEXT

SIX SHIFTS
FROM Media Organizations Culture Individuals Brands Markets Audience Hierarchy Control Consumer Targets Products TO Community Network Empower Creator Orbits Platforms
© Mark Bonchek, 2012

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