TRNG I HC KINH T NNG

B MN MARKETING
BNG CU HI NGHIN CU NHNG NHN T TC NG N
QUYT NH S DNG D-COM 3G VIETTEL CA SINH VIN I
HC KINH T NNG

Xin cho anh (ch), chng ti hin l sinh vin ang theo hc hc phn nghin cu
Marketing ti i hc Kinh t Nng, nhm hon thnh d n nghin cu ca nhm,
chng ti thit k mt vi cu hi nhm mc ch thu thp thng tin t th trng lin quan
n ti nghin cu. Rt mong anh (ch) vui lng dnh cho nhm vi pht gip chng ti
hon thnh cc cu hi c lin quan di y. Chng ti rt cm n s cng tc ca anh
(ch) v chng ti chc chn nhng thng tin m anh (ch) cung cp s c gi b mt tuyt
i.
I. PHN QUN L:
S th t mu:..............................................
Tn p vin:................................................
S in thoi:...............................................
Gii tnh:
Nam
N
Tui:

Tn phng vn vin:
Ngy phng vn: .
Kim tra vin: .
Kt lun: .

II. PHN SNG LC

Q1. Anh (ch) ngh Internet trong thi i ngy nay c cn thit khng?
C
Khng cn thit lm
Khng
Q2. Anh ( ch ) c thng s dng Internet trong hc tp v cng vic khng?
C
Khng
Q3. Anh (ch) vui lng cho bit anh ( ch ) s dng Internet bng nhng ng truyn no
di y?
C nh
S dng Wifi cc a im cng cng
S dng dch v D-com 3G
Q4. Anh (ch) vui lng cho bit, anh (ch) c s dng D-com 3G ca Viettel khng?
C
Chuyn sang phn IV

Khng
Tip tc

III. PHN DNH CHO NGI CHA S DNG

Q5. Anh (ch) bit n dch v D-com 3G thng qua nhng ngun thng tin no? V mc
nh hng ca nhng ngun thng tin ny i vi quyt nh chn dch v?
1. Hon ton khng nh hng 2.t nh hng 3. nh hng 4. Kh nh hng
Rt nh hng
Ngun thng tin v dch v
1. Truyn thanh, truyn hnh
NHM D&R NGHIN CU MARKETING

5.
5

2. Bo ch, tp ch
3. Bn b, ng nghip
4. Ngi thn trong gia nh
5. Nhn vin bn hng/tip th
6. T tm n dch v
7. Thng tin khc: .

Q6. Xin anh (ch) vui lng cho bit, cc yu t no sau y s nh hng n quyt nh mua
v s dng dch v D-com 3G ca anh (ch) ?
1. Hon ton khng quan trng 21. Khng quan trng 3. Kh quan trng 4. Quan trng 5.
Rt quan trng
Cc tiu ch nh gi
1. Sn phm
- Tnh di ng, tin li ca D-com 3G
- Mu m
- bn
- S dng c sim ca cc nh mng khc nhau
- Gi thit b
- Khc: .
2. Dch v 3G
- Gi cc ph s dng
- Tc ng truyn
- Tnh n nh ca ng truyn
- S h tr ca tng i Viettel
- Phng thc thanh ton
- Thi , nng lc ca chuyn vin
- Khc:
3. Phn phi
- S rng ri, thun tin ca knh phn phi thit
b
- Khc: ..
4. Chng trnh truyn thng
- Chng trnh qung co truyn hnh
- S hp dn ca chng trnh khuyn mi
- Truyn thng qua internet
- Khc:
5. Nhu cu ca khch hng
- Lu lng bnh qun s dng hng thng
- Nhu cu dng internet di ng
- Kh nng chi tr
- Khc:
6. Yu t khc
- Thng hiu ca Viettel
- Khc: .
NHM D&R NGHIN CU MARKETING

Q7. Anh ( ch ) vui lng cho bit, ngoi dch v D-com 3G ca Viettel, anh ( ch ) cn bit
n nhng nh cung cp no khc?
..
..
..
Q8. Theo anh ( ch ), u l im hp dn khin anh (ch) quyt nh la chn s dng dch
v D-com 3G ca nh cung cp khc, ngoi Viettel?
(anh (ch) c th nh s v v mc quan trng ca tng yu t: 1- quan trng nht, nu
hai yu t c cng mc quan trng, anh ( ch ) c th nh cng mt s)
Gi thit b
Mu m
Kh nng chp nhn nhiu loi sim ca cc nh mng khc
Tc v n nh ca tc
Gi cc dch v
Thun tin, rng ri trong phn phi
Truyn thng rng ri v hp dn
Thng hiu
Khc:
IV.PHN DNH CHO NGI S DNG
Q9. Trc y, yu t no khin anh ( ch ) chn la dch v D-com 3G ca Viettel?
( anh (ch) vui lng nh s theo mc quan trng, s 1 - quan trng nht)
Gi
Cht lng dch v
Uy tn thng hiu
Phn phi rng ri, thun tin
Khc:.
Q10. Anh (ch) s dng dch v D-com 3G c bao lu ri?
Di 3 thng
3 => 12 thng
12 => 18 thng Trn 18 thng

Q11. Anh (ch) vui lng cho bit cm nhn ca mnh v cht lng dch v D-com 3G ca
Viettel?
Rt khng
Kh khng
Khng hi
Kh hi lng
Rt hi lng
hi lng
hi lng
lng

Q12. Anh (ch) c th vui lng nh gi mc hi lng ca c nhn v cc yu t sau:

( theo mc quan trng, 1: quan trng nht)
Cc yu t
- bn ca thit b
- Cc ph s dng
- Tc ca ng truyn
- n nh ca tc ng truyn
- Nhng hot ng h tr t tng i Viettel
- Phng thc thanh ton
- Cc hot ng khuyn mi
NHM D&R NGHIN CU MARKETING

- Khc: .

Q13. Theo anh (ch), nhng gii php no cn thit nng cao cht lng dch v D-com
3G m Viettel nn ci thin?( anh ( ch ) vui lng nh s th t v mc quan trng ca
tng gii php: 1- quan trng nht)
Gii php
Tm quan trng
GP1: ..
...
GP2: ..
...
GP3: ..
...
GP4: ..
...
GP5: ..
...
GP6: ..
...
Q14. Trong tng lai, nu anh (ch) mua li hoc gii thiu cho ngi thn, bn b ca mnh
s dng D-com 3G, anh ch s chn dch v D-com 3G ca nh cung cp no?
Viettel
Mobiphone
Vinaphone
Khc..

CM N ANH ( CH ) HP TC! KNH CHC ANH ( CH ) SC KHE V HC TP

TT^^

NHM D&R NGHIN CU MARKETING