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    Vodafone's Zoozoo campaign has resulted in increase in brand recall by three times, as per a study by mediaedge:cia's. The study, carried over a sample size of 800 reveals that DLF had the most TOM (top-ofmind recall), followed by Vodafone (was able to triple its TOM) Vodafone also received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their

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    Vodafone's Zoozoo campaign has resulted in increase in brand recall by three times, as per a study by mediaedge:cia's. The study, carried over a sample size of 800 reveals that DLF had the most TOM (top-ofmind recall), followed by Vodafone (was able to triple its TOM) Vodafone also received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their

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    14 views1 page

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    Uploaded by

    srcool
    Vodafone's Zoozoo campaign has resulted in increase in brand recall by three times, as per a study by mediaedge:cia's. The study, carried over a sample size of 800 reveals that DLF had the most TOM (top-ofmind recall), followed by Vodafone (was able to triple its TOM) Vodafone also received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their

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    Success of campaign Vodafone Zoozoo

    Vodafone Zoozoo campaign RoI Brand Recall Tripled Vodafones Zoozoo campaign has resulted in increase in brand recall by three times, as per a study by Mediaedge:cias (MEC). The study, carried over a sample size of 800 reveals that DLF had the most TOM (Top-ofmind recall), followed by Vodafone (was able to triple its TOM) In terms of effectiveness of on-ground branding elements, boundary ropes and perimeter ropes scored high in TOM scores. Some other elements that scored were jersey fronts and grass mats. Interestingly, respondents remembered all the branding elements. Vodafone also received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads. The ads also won two Grand Prix, the top award, at the Creative Abby awards at GoaFest 2010.

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