National culture-beliefs, values, norms and behavioural pattern of a national group,, important in the last two decades

,, Hofstede work. Impact on major business activities, from capital structure to group performance Globalisation, ‘growing economic interdependence among countries’,, increased border of goods and services, capital and know how International trade now also includes, information, technology, money, and people and is conducted via NAFTA, the European Community, ISOs, MNCs and cross border alliances. These interrelationships have enhanced participation in world economy and have become a key to domestic growth and prosperity. Opposition to globalisation by developing countries due to the destabilising effects of globalisation,, but also discovered in western economies-significant loss of professional jobs as a result of offshoring to low wage countries. Workers in manufacturing and farming in advanced economies are becoming wary of globalisation as their income continues to decline. Argument against cultural convergence- traditionalism and modernity are unrelated. E.g. Chinese in Singapore and china indeed endorsed traditional and modern values International trade,, countries like brazil and Argentina (agricultural countries), notice only little effect in the area of trade in international exports. Technology-computer-mediated communication is hailed as a major force in creating cultural convergence around the world and facilitating the spread of IB. Computer-mediated communication enable users to access a huge amount of factual information globally. National culture impact on individual level outcomes such as perceptions, beliefs and behaviour.

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