7 Concepts of Strategic Management - Illustration from Mahabharata An interesting Management Case Study. (1) Kaurav Ltd.

CEO - Duryodhana President - Dhritarashtra (Duryodhana's father) Chief Mentor - Mama Shakuni (2) Pandav Ltd. CEO - Arjun President - Yudhisthira Chief Mentor - Krishna

7 Concepts of Strategic Management – Illustration from Mahabharata (1) Vision Kaurav - The President of Kaurav Ltd i.e. Dhritarashtra had no vision at all. He could not override his weakness for his son. He was used by Shakuni and Duryodhana. He was incapable of taking any decision. He remained silent during the dice game in which Yudhisthira lost everything and also let his son insult Draupadi. He failed to forecast the result of this humiliation which eventually became the root cause of this war. He was a weak leader and failed to follow his responsibilities as a president in a proper manner.

Pandav - Their President Yudhisthira was a man of great vision and was respected even by his competitors. He was an expert in administration and a man of values and adhered to truth and Dharma. He used his image in a great manner as on the first day of war he applied a great strategy. He went over to Kaurava's to take blessing from Elders and in return he got the secret of defeating them. (Remember the case of Bhishma.) . This helped them to gain strategic advantage over Kaurava Ltd. He also anticipated the war at an early stage and started preparations for it.

(2) Strategy It is the direction and scope of an organization and helps it to compete with competitors.

Kaurav - Their Chief Mentor or Strategist Shakuni relied on unfair trade practices. Such things may work in short-term but a complete failure in long-term. A good strategist is one who knows the weakness of competitors and exploits them. He should help the Co. to recover from any situation. Shakuni was wicked and believed in short-term profits. He was biased and use to think about the welfare of CEO i.e. Duryodhana only and not of Kaurav Ltd. as a whole.

. Pandav . (3) Motivation It acts as a catalyst in achieving a company's mission. He was responsible for forming the strategy of the death of Dronacharya. He believed in finance more than Human Resource. with Dwarka (Remember Arjuna's marriage with Subhadra when Duryodhana wanted to marry her) .They have got the best strategist in the form of Krishna which the world has ever seen. He asked Yudhisthira to go to Bhishma on 1st day of war to know their weakness. Rakshas (marriage of Bheem with hidimba) .. He was ready to do apply any means whether fair and unfair to achieve his goal. (4) Decision Making It is the art to take right decision at the right time. Matsya (marriage of Abhimanyu and Uttara) etc.Their CEO was motivated by greed for the Indraprastha.Pandav . Kaurav .They converted their strength into weakness as they use to indulge in war with other kingdom which caused both loss of men and creation of enemies.Panchala (marriage of Arjun with Draupadi). He use to set example for others. He was a man of low concentration.Arjuna was a person of great concentration and was much focused. He chooses Krishna over his army which came to be a masterstroke. They believed in fair practices only. high level of anxiety and believed in unfair practices. vision. Kaurav .To take good decision one should have great level of concentration and low level of anxiety and their CEO was completely opposite of that. He was a great example of evil and fighting against the truth. Pandav -They were fighting for their self-respect and this is the greatest motivation in this world. One should grab the opportunity at the right time to gain advantage over the competitors. (5) SWOT Analysis Kaurav . goal and objectives. He chooses Krishna's army over him which was his biggest mistake. Karna and even Duryodhana. He believed in forming strong allies and was responsible for the merger of Pandava Ltd.

Bhishma and Karna both use to hate Shakuni and his tactics. They respect each other and use to listen to their CEO. Bhishma didn't want Karna to participate in the war. Both of them contributed a lot as Abhimanyu fought with 7 Maharatis single handed and Ghatotkatch took away half of Kaurava's army with him.Their main warriors like Bhishma and Dronacharya didn't wanted war and promised not to kill any of the Pandava's.They didn't work as a team. Pandav . (6) Commitment Kaurav . They had a mission and a common goal and they worked for it. It means they didn't have faith in their key strategist. Abhimanyu and Ghatotkatch sacrificed their life for their team. Karna was fighting the war just to be loyal to Duryodhana but wasn't fully involved in the war as he promised not to kill any Pandava except Arjun. . Thus they converted their weakness into strength.There was lack of commitment from Kaurava's .They utilized their exile period in which Arjun acquired Divyastra and Yudhisthira formed the strategy of war by taking teaching from different Gurus. (7) Team Work Kaurav .They put team interest above all and each person was involved in every process.Everyone was assigned a role and they did it with their limited capabilities. Many of them use to hate each other.Pandav . Pandav .