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Over $2.5 billion of stock is annually is shoplifted in Australia with losses being passed onto consumers. It is 5% higher than the international average as reported by the ABC. The poor quality of CCTV images in the retail market has law enforcement demanding better images are needed to increase conviction rates. Samsung’s SCP-3430/2430 Smart Dome camera has the A1 Chipset Technology. This cutting edge technology creates a cost effective bridge between analogue and IP systems. Pan tilt movements are enabled simultaneously with overall camera movements performing at up to 600 degrees per second. The 43x optical zoom covers expansive areas with a powerfully detailed 600TV line of high resolution colour. It can zoom 43x in three seconds, allowing the user to view the scene with exceptional speed. The extended Dynamic Range (XDR) performs superbly in heavily shadowed walkways and parking areas. Intelligent video analytics compliment this camera with moved and fixed recordings offering its user a greater range of flexibility and choice and giving criminals little chance of avoiding detection. Cliff Simmons, Q Video Systems National Business Developer agrees stating, “Samsung’s 43x PTZ delivers very high resolution images of a greater distance away than any of its worthy rivals.”