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SUB CODE-INT 883
TOPIC: CRM FOR BUILDING RELATIONSHIP WITH CUSTOMERS
SUBMITTED TO: MR. MOHIT ARORA
SUBMITTED BY: ANIRBAN MAZUMDAR Roll no. – ROE194A32 Sec – OE194 Reg. No.-10905305
and synchronize business processes—principally sales activities. It involves using technology to organize. automate. Customer relationship management describes a company-wide business strategy including customerinterface departments as well as other departments. entice former clients back into the fold.Customer relationship management Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers. nurture and retain those the company already has. . and technical support. customer service. clients and sales prospects. and win new clients. but also those for marketing. The overall goals are to find. attract. and reduce the costs of marketing and client service. Measuring and valuing customer relationships is critical to implementing this strategy.