THE EFFECT OF SOCIAL NETWORKING SITESON PERSONAL LIVES OF THE PEOPLE

2009

A QUALITATIVE RESEARCH
Rajat Raizada Taruna Vinayak Gaurav Srivastav Sakshi Garg Sakshi Mehrotra Shobhit Chandak

SUBMITTED TO:Professor Y.P.Gupta

DECLARATION
We hereby declare that all the work presented in the project report entitled “The Effect of Social Networking Sites on the Personal Lives of the People” of the subject Business Research Methods at ICFAI , IBS Gurgaon is an authentic record of our own work carried out under the guidance of Prof Tapas Mahapatra. Date: Rajat Raizada Taruna Vinayak Gaurav Srivastav Sakshi Garg Sakshi Mehrotra Shohit Chandak

CERTIFICATE
This is to certify that project report entitled “The Effect of Social Networking Sites on the Personal Lives of the People” of the subject Business Research Methods, which is submitted by Rajat Raizada, Taruna Vinayak, Gaurav Srivastav, Sakshi Garg, Sakshi Mehrotra & Shohit Chandak at ICFAI , IBS Gurgaon is an authentic record of the candidate’s own work carried out by them under our guidance. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

Prof. Y.P. Gupta (Project Guide) Date:

ACKNOWLEDGEMENT
We express our deep gratitude to Prof. Y.P. Gupta of ICFAI BUSINESS SCHOOL for his constant support, guidance and motivation which helped us immensely in completing this project. The project provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them. The insistence on taking up a socially relevant topic like the use of social networking sites help us to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect. We also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully.

Date:-

Rajat Raizada Taruna Vinayak Gaurav Srivastav Sakshi Garg Sakshi Mehlotra Shohit Chandak

EXECUTIVE SUMMARY
The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances. The question regarding the safety, privacy and the legal issues have been cropping up all this time. Through this research we try to find out the impact of these networking sites on the personal and professional lives of people using them. It is a very subjective question to answer and is very opinion based and the same is reflected in the research methodology adopted by us. The report is initiated with the definition of the objective followed with the research methodology used along with the research design, sample size, methods used for the purpose of conducting survey. It also incorporates the sampling frame and the data collection procedure. Subsequent to this is the Introduction to the networking sites along with a brief description of the most popular sites. Then the issues of concern which have come up along the way in all these years since these sites gained popularity are discussed. The various issues and concerns of the respondents are also incorporated there. The next part of the research has the literature surveys which are the articles we took up from the published reports. We then analyzed and interpreted the data at length. The last part deals with the suggestions and recommendations that the group has come up with after carefully analyzing and incorporating the opinion of all concerned.

4. 3. Annexure . Utilization in business 10. Conclusion 13. Analysis and Interpretation 11. Objective Research Methodology Sampling Introduction to sites How do Social networking sites work Popular networking sites Issues of concern Literature Survey • SNS in India • How safe is your Orkut account • An article regarding technology used • The Perils of Social Networking • Other Research 9.INDEX 1. 6. 2. Suggestion 14. Limitations 12. 5. 7. 8.

The social networking sites have also played a crucial role in bridging boundaries and crossing the seas and bringing all people at a common platform where they can meet like minded people or find old friends and communicate with them. So first we carried out a literature survey of the available data for collection of secondary information. a primary research was carried out through a questionnaire. the world has become too small a place thanks to the electronic media and portals. The nature of the questions was such that it avoided ambiguous responses from the respondents and it also helped in quick analysis of the data collected. It has become a potential mean to relation building and staying in touch with all known. Data Collection method: After secondary data collection through data collection over the internet. RESEARCH METHODOLOGY A considerable amount of work has been done in this field and several articles are available on the internet and magazines about the social networking sites.OBJECTIVE In this age of globalization. We followed it by a descriptive research design in order to understand the problem and carry out the research in a lucid manner. Communication has become effective as never before thanks to the advent of internet.how it affects their relations. Two methods of questioning were used for the data collection: . what are its uses for each individuals and how have they been influenced by these sites. Hence the objective that we wanted to achieve through our research is to: Find out the influence of social networking sites on the personal and professional life of the people. The questionnaire was well structured and the responses were sought from the respondents.

1). Person Assisted: The responses were collected by personal questioning. SAMPLING: Sampling Design: The target population for our research was defined as the students who form the major chunk of users of these social networking sites. FORE. etc. through online survey some regions outside Delhi were also reached to validate the information collected from Delhi. Even the understanding of the questionnaire was easy to them as they were familiar with the sites and quite clear about the reasons they use it for and the various problems that they face. The responses were taken from the students in the Qutab Institutional area from institutes like IMI. In the person assisted survey. Sampling frame can be defined as all the users of social networking sites in the vicinity. this form of questioning helped the respondent to understand the questions better and answer accordingly. unlike the other method employed where the questions could be explained if required. . Once the sampling frame was decided. This was done to have a better insight into the research as the target population was one which is the most avid user of these sites and could provide good responses. A flaw that we realized here was that some of the respondents did not understand the questions and hence could not answer them to the best of their capability. 2). Wed enabled: The questionnaire was e-mailed to respondents who filled it and then mailed it back to us. almost everyone in the sampling frame had an equal chance of being selected and we got the responses filled through those people who were readily and willingly accepting to fill it. IIFT. However. simple random sampling method was used to select the respondents. The extent of the survey was limited to the IBS Gurgaon and Qutab Institutional area of New Delhi.

To some extent judgment sampling was also used. where the questionnaires were sent only to our acquaintances in the other Bschools outside Delhi. . especially in the online survey.

. Most social networking websites are often designed to fit a certain type of community such as the college community being mirrored by Facebook.com which was founded in 1995 (Social Network.com or a music/party community mirrored by MySpace. and many more aspects of our everyday lives. What followed was a slow but steady growth in numbers of social networking websites to the overwhelming number of sites we have today. make new friends. acquaintances. The web sites are made to “…allow users to create a "profile" describing themselves and to exchange public or private messages and list other users or groups they are connected to in some way. or just random people. The first official social networking web site was Classmates.” (Social Network 2007).INTRODUCTION Wikipedia states that a social network is “…a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations…” (Social network. With the rapid growth of social networking web sites and their global scale usage. 2007). whatever one feels concerning social networking web sites is irrelevant because social networking web sites are on a popularity rise and are here to stay. then those friends tell their friends about the site and soon the site is a huge database of users connected by friends.com. social networking websites are a must for the Internet community to stay in touch with each other. With the rapid growth of people who use or have access to the Internet. Social networking web sites help people keep in touch with old friends. 2007). distribute new data or product. like their inception. The site starts off with a few people who then tell their friends about the site. The reason that social networking websites work so well is that. they start of small and then grow exponentially.

they are primarily communicating with people who are already a part of their extended social network. it is not the primary practice on many of them. the term "social networking sites" also appears in public discourse. (2) Articulate a list of other users with whom they share a connection. 2005) who share some offline connection. but that is often not the goal. instead. "Networking" emphasizes relationship initiation.SOCIAL NETWORK SITES (SNS): A DEFINITION We define social network sites as web-based services that allow individuals to: (1) Construct a public or semi-public profile within a bounded system. nor is it what differentiates them from other forms of computer-mediated communication (CMC). While networking is possible on these sites. What makes social network sites unique is not that they allow individuals to meet strangers. To emphasize this articulated social network as a critical organizing feature of these sites. and the two terms are often used interchangeably. we label them "social network sites. often between strangers. This can result in connections between individuals that would not otherwise be made. On many of the large SNSs. While we use the term "social network site" to describe this phenomenon. and (3) View and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. participants are not necessarily "networking" or looking to meet new people." . and these meetings are frequently between "latent ties" (Haythornthwaite. but rather that they enable users to articulate and make visible their social networks.

users are prompted to identify others in the system with whom they have a relationship. Some sites allow users to enhance their profiles by adding multimedia content or modifying their profile's look and feel." but many sites call these Friends as well. The Friends list contains links to each Friend's profile. Structural variations around visibility and access are one of the primary ways that SNSs differentiate themselves from each other. After joining a social network site. Friends. the list of Friends is visible to anyone who is permitted to view the profile. On most sites. regardless of whether or not the viewer has an account. they are not universally available. By default. because the connection does not necessarily mean friendship in the everyday vernacular sense. interests. sites like MySpace allow users to choose whether they want their profile to be public or "Friends only." Most SNSs require bi-directional confirmation for Friendship. The public display of connections is a crucial component of SNSs. Beyond profiles. others have built-in blogging and instant messaging technology. although there are exceptions. Some have photo-sharing or video-sharing capabilities. making them visible to anyone. unless a profile owner has decided to deny permission to those in their network. and the reasons people connect are varied (Boyd. profiles on Orkut or hi5. location. but some do not. users who are part of the same "network" can view each other's profiles. There . Others. The visibility of a profile varies by site and according to user discretion. 2006). The term "Friends" can be misleading. The label for these relationships differs depending on the site popular terms include "Friends. such as Facebook. an individual is asked to fill out forms containing a series of questions. allow users to add modules ("Applications") that enhance their profile. Most SNSs also provide a mechanism for users to leave messages on their Friends' profiles. which typically include descriptors such as age. These one-directional ties are sometimes labelled as "Fans" or "Followers. SNSs often have a private messaging feature similar to webmail.com are crawled by search engines. comments. their backbone consists of visible profiles that display an articulated list of Friends who are also users of the system. enabling viewers to traverse the network graph by clicking through the Friends lists. and private messaging. While both private messages and comments are popular on most of the major SNSs. In addition. This feature typically involves leaving "comments. Alternatively. SNSs vary greatly in their features and user base. and an "about me" section. The profile is generated using the answers to these questions. After joining an SNS." although sites employ various labels for this feature." "Contacts." Facebook takes a different approach—by default." and "Fans. Profiles are unique pages where one can type oneself into being. Most sites also encourage users to upload a profile photo.HOW DOES ‘SNS’ WORK While SNSs have implemented a wide variety of technical features.

but Portuguese-speaking Brazilians quickly became the dominant user group. and Cyworld). . Some sites are designed with specific ethnic.. age. for example.are mobile-specific SNSs (e.g. While SNSs are often designed to be widely accessible. MySpace. was launched in the United States with an English-only interface. but some web-based SNSs also support limited mobile interactions (e. educational level. or other factors that typically segment society. so it is not uncommon to find groups using sites to segregate themselves by nationality. although their owners must manage their profiles. sexual orientation. although this does not always determine the site's constituency. Many SNSs target people from specific geographical regions or linguistic groups. or other identity-driven categories in mind. Facebook. many attract homogeneous populations initially. Dodgeball). religious. Orkut. even if that was not the intention of the designers.. There are even SNSs for dogs (Dogster) and cats (Catster).g. political.

COM Facebook is another example of social networking site. Developed by sophomore Mark Zuckerberg of Harvard University in 2004.COM MySpace is a social networking website offering an interactive.com users check their account at least monthly (Facebook. Facebook. is headquartered in New York City.com users check their account daily and that 93% of Facebook. user-submitted network of friends. Purchasing the domain name of Facebook. Orkut goes a step further by permitting the creation of easy-to-set-up simple forums (called "communities") of users. MYSPACE. blogs.2% from India. Google dropped orkut from the drop-down menu of its international homepage. Friendster and MySpace. 2007) Facebook.com was originally TheFacebook.COM Orkut is an Internet social network service run by Google and named after its creator. 62. but the majority of its users are in Brazil. It is said that 80% of Facebook.com generates its revenue from advertisement since it boasts a huge number of registered users. number 2 on the list. Similar to Facebook. It is headquartered in Beverly Hills.000 the site was originally developed for college and university students as a way to connect with each other (Facebook. as of November 2007. personal profiles.9% of the traffic come from Brazil. in turn. In total visits. Facebook.com is also the number one site for uploading pictures. California. Hosting the most members for a college based social networking site.EXAMPLES OF SOCIAL NETWORKING SITES ORKUT. photos. News Corporation. the owner of Fox Interactive and therefore MySpace. Orkut has permitted users to create accounts without an invitation. Fox Interactive Media. FACEBOOK. Orkut is the most visited website in Brazil. Since its inception. followed by 19. 2007). Google employee Orkut Büyükkökten. where it shares an office building with its immediate owner. Facebook.com has now been opened to anyone with a valid email address and offers its members options of joining the millions of networks of people with similar interests. In December 2007. being more visited than Google Brazil. It claims to be designed to help users meet new friends and maintain existing relationships. The initial target market for orkut was the United States. boasting several million uploads daily.com in August of 2005 for $200. In fact. groups. Google is probably still more popular since it appears as the second (the Brazilian version) and seventh most visited site (the international version). 2007). . USA.com (Facebook. music and videos internationally. Since October 2006.

and passwords. The company was founded in 2002 by Ramu Yalamanchi who is also the current CEO. which. When a person receives a friend request. users create an online profile in order to show information such as interests. and the third most popular website in the United States. The user will then appear on the person's friend list and vice-versa. (Phishing 2007) This in turn causes great privacy issues since that person can now access personal information and then . HI5.000 per day. the site reportedly attracts new registrations at a rate of 230. Other users exercise the option to make their profile viewable only to those people who are in their network.com. The company employs 300 staff and does not disclose revenues or profits separately from News Corporation. it is almost too easy to retrieve personal information about someone and use it to harm them. The network of friends consists of a user's direct friends (1st degree). he or she may accept or decline it. With social networking web sites like Orkut. One such problem is privacy issues.com and MySpace.com. was one of the 25 most visited sites on the web. in the Netherlands and a news story claiming 106 million accounts on September 8. In hi5. Facebook.COM hi5 is a social networking website. throughout 2007. The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites. 2006. though it has topped the chart on various weeks.com. hi5 also allows the user to create personal photo albums and set up a music player in the profile. the two will be connected directly or in the 1st degree.According to Alexa Internet. With the 100 millionth account being created on August 9. the availability of being able to customize one’s own site has allowed people to use phishing html code to create phishing profiles that allows that person to access anyone’s profile who have visited the phishing profile. In a case with MySpace. If the user accepts another user as a friend. credit card numbers. MySpace is currently the world's sixth most popular English-language website and the sixth most popular website in any language. hi5 had over 98 million members. Users can also send friend requests via e-mail to other users. As of December 2007. 2006. the friends of those direct friends (2nd degree) and the friends of the friends of direct friends (3rd degree) ISSUES OF CONCERN Although many people don’t think of it. there are over 300 million accounts. As of December 18. age and hometown and upload user pictures where users can post comments. Some users opt to make their profiles available for everyone on hi5 to view. or block the user altogether. 2007. Phishing can often lead to the loss of personal information such as usernames. social networking web sites harbour many dangerous elements and many people are concerned about some major problems that they contain.

com. A third issue of concern with social networking web sites is that of copyright infringement. commercial products are being reproduced by individuals and uploaded to these social networking web sites. MySpace.com has 160.com to be viewed by anyone who comes across it. Research has shown that almost three out of every four teenagers who use social networking web sites are at risk due to their lack of using online safety. (MySpace. predators are finding ways around these new implementations and kids are still naive to the fact that not everyone online is who they say they are. (MySpace. 2007) . (YouTube. Also. Israel to meet and engage in sexual relations with a twenty year old male whom she had met through MySpace. 2007) Although a lot of the social networking web sites are trying to implement new ways to keep children safe. Even if they don’t lie about their age the average age requirement is around fifteen years old. Another great issue of concern with social networking web sites is that of child safety. Karine.000 videos that belong to Viacom on their site without Viacom’s permission. 2007) A lot of the web sites do have an age requirement but it is easily bypassed by the lying about of one’s age. (YouTube.com included. With the massive amount of files shared through social networking web sites it has to tell sometimes who the original owner of the selected file is. 2007) This selling of information to companies has led to the rise in spam emails that we all receive. Members can pretty much upload anything they want on to YouTube. This leads to many people committing copyright infringement and uploading files and video clips that don’t belong to them.com has been specifically targeted for these child safety issues after a sixteen year old girl flew to Tel Aviv. YouTube.com is a great example of how copy right infringement can come about using a social networking website. Myspace.sell it off to marketing companies for a profit. (Joly. 2007) With the easily missed copy right infringement YouTube has been sued many times in the past and is now being sued for over one billion dollars by Viacom on the claim that YouTube. The only real way that copyright infringement is reported is through the self-policing of the YouTube community.

com India Ltd. “But when 10 million people congregate.com. “Nobody has made money on social networking so far. CEO. had previously said. However. he had added.” The owner of the blog Trak. MD. has about 700. BigAdda. chairman and chief executive officer (CEO). says optimistically: “We are early on the curve. these are very early days. fropper. account for 44% of the country’s Internet traffic Social networking sites. which has 106 million users and Orkut which has 67 million have far greater numbers.in does a great job of explaining the benefits of social networking for India and what it means for consumers and businesses. Rediff. Google Inc. The space is dominated by global players such as Orkut. BigAdda. Facebook and Hi5. and it will be advertiser-related.000 users but no advertiser yet. ARTICLE-1 Social networking sites. Indian firms have a lot of work ahead of them in order to catch up. in July.LITERATURE SURVEY SNS IN INDIA: In all the social networking phenomenon in India is small compared to the US (Indian social networking websites today claim a user base of around 3 million registered users) while MySpace.com. which allow users to build or be part of online communities. and then worry about advertising. Rediff. but once they attain a critical mass of 40 million users. then VC firms will start investing in them. a venture capital firm. . and plans to add a social networking tool to it in the coming weeks. CEO. which allow users to build or be part of online communities. says: “With the Indian Internet user-base negligible compared to the US or China. a video sharing platform.com launched iShare.” Ajit Balakrishnan.’s Orkut. according to a report by consulting firm JuxtConsult Research and Consulting Pvt. started by the Reliance-Anil Dhirubhai Ambani Group’s Reliance Entertainment three months ago. account for 44% of the country’s Internet traffic. the company behind rediff. isthe most popular social networking site among Indians with more than seven million users. Clearly.” Alok Mittal. says: “When you put that in context.” Navin Mittal. Indian firms and entrepreneurs entering the social networking space are convinced that they need to build up a critical mass of users first. Canaan Partners. Ltd. launched in 2004.com. The break-even point is longer. one of the earliest Indian dot-coms. Siddhartha Roy. but advertising is something the site has only recently dabbled with. Indian social networking websites are in their infancy. MySpace. somewhere down the line the company will make money.

social networking has to become more than communication platform. “We want to make Yahoo mail more social by combining properties such as SMS. had previously said. “Pepsi has not advertised on social networking sites so far but we have got what we wanted by users themselves creating discussion groups about the brand. Big-Adda.com is a multi-platform social interactive site with applications such as networking. Yahoo Mail. blogging and gaming as some of its applications. users fluctuate from one site to another and it is important to first reach a certain level of stability and maturity before getting advertisers on board. According to one expert. Ibibo Web Pvt. chief operating officer.” said Ashish Kashyap. “It is important to create a picnic effect before we can get to advertisers.” he added. social networking sites are slow in generating revenues directly but they are good in influencing decisions. Ltd’s Ibibo. “We’ve been around for seven months in India but I can tell you that it takes about two to three years of good consumer traction to drive revenues. Ibibo group. group head.com has a user base that exceeds one million but no advertisers. Others are trying this as well. CEO. and that plain vanilla social networking will. vicepresident.” But some experts say that those scrambling to enter the social networking space have left it too late. CEO.” he had said.” just a every loses social That’s a strategy similar to the one adopted by Yahoo Inc. by itself. It’s too early to tell what we’re planning on social networking. but it has bought into the concept. “It has a tendency to pick up fast but momentum just as fast..” Kavita Iyer. paid search. Ltd has not yet bought into social networking from the advertising point of view.. Communicate2. “For advertisers. a paid-search marketing company. PepsiCo India Holdings Pvt.” John Kremer. “On the Internet. Advertisers themselves seem content with the picnic effect itself.” said a spokesperson for PepsiCo India. consumer is king. “You want to first create a strong user base and give them an uninterrupted experience. Minglebox.Similarly.” said Gulrez Alam.instant messenger and emails together. that may well indicate what social networking sites need to do to start earning revenues. According to Balakrishnan. that’s the way ahead.” said Siddhartha Roy. not work any longer. one-year-old social networking site for students Minglebox. but it will be a convergence of communication channels.In this business. “Social media sites will soon have alternative revenue generating tactics that will help influence the user without intruding on the experience.com. agrees: “. This is why we are integrating iShare with networking.” . They decide where they want to spend their time and advertisers recognize that. “Social networking will have to be morphed into online initiative.

Almost half the Internet traffic generated in India is on account of social networking. “The feature allows users to post clips.” As soon as the user viewed the post. and while this has not translated into advertising revenue so far.000 Orkut users. Though Google managed to fix the bug on Thursday. which translates as ‘Infected by Orkut virus’. According to vnunet. The scrap. who requested anonymity. According to Chetan Gupta. The intent. a pioneer in the country’s Internet space expects the situation to change. The virus was not supposed to do any real harm to the users. ARTICLE-2 How safe is your Orkut account? Mayank Tewari/Dhananjay Khadilkar Sunday. 2007 03:07 IST A virus. “The newly introduced scrapbook feature had been exploited.” the official said. songs. a 26-year-old independent cyber security expert. which has been fixed by Google.” he said.000 to 7. the incident has highlighted the security aspects of social networking sites such as Orkut that have a huge following in countries like India. A Google official. admitted that because of this bug several people received scraps from friends. The worm then took control of the user’s account and enlisted a group called ‘Infections pelo Vírus do Orkut’. the virus downloaded a file to the user’s computer.00. animation etc on their as well as other user’s scrapbooks. Users who were attacked got a message in their mailboxes informing them that someone had posted a scarp on their profile. according to a blog posting on Trend . the virus infected seven lakh Orkut users within 24 hours before Google was able to rectify the problem. written in Portuguese. The virus also sent copies of itself to all the friends of the user and repeated the process. when translated into English reads: “2008 is coming… I wish that it begins quite well for you. had affected between 4 lakh to 7 lakh users MUMBAI: Google recently added a new feature on Orkut where users can post Active X Content on their friend’s scrapbook. who claimed they had never posted any such scraps.com.00. But the feature turned out to be Google’s nemesis as an attacker used the vulnerability and posted a virus that affected between 4. December 23.

was to only make a point. January 25 '07 Thursday. email and instant messaging take 40-50 per cent of the time we spend online. TechTribe. be it personal. which are a compelling buy for advertisers seeking to target the active lifestyle set the sites cater to.” This is not the first time a virus like this has targeted a social network. Flickr. RSS feeds and blogs. Service to Orkut was not disrupted during this time. banks. 2007 TECHNOLOGY: Want to get seen? Advertise on social networking sites. The author has pulled the malicious JavaScript from the Web. automobile companies. Blogger. 25 January 2007 Business Standard. Fropper and Facebook. matrimonial sites. Ten million of these are hooked on to some form of online social media. Blogosphere is doubling in size every six months and an average Indian user spends anywhere between 40-60 minutes daily on social media sites. LinkedIn. The blog post says “It appears from both the script that this script was designed purely to spread. it presents a perfect milieu for online advertisers. In short. head (digital marketing revenue and strategic business). Ryze. career or business networking. ARTICLE-3 Business Standard. virtual activity platforms. Little wonder. rather than for more malicious purposes. content-specific networks are riding a wave of popularity and newer networks seem to be springing up every day.” . FMCGs. MSN India. MySpace too was attacked by ‘Samy Is My Hero’ worm in 2005. instant messenger.” A Google spokesperson said that the internet search giant takes the security of its users very seriously. explains why marketers want to be seen on social networking sites: “In Asia. Content-specific advertisements have become a rage on networking sites like Orkut. The mix of social media sites being a hot favourite among this bunch of young Indians. and even IT firms want a virtual advert that’s both engaging and innovative. having gotten his point across. discussion rooms. is the new mantra of online advertisers. “We worked quickly to implement a fix for the issue. incidentally. This. About 93 per cent of the 28 million Indians online belong to the age group 18-45 years — a target audience that has the maximum buying power. podcasts. Rajnish. MSN Live Spaces. Riding the networking wave Priyanka Joshi / New Delhi January 24.Micro.

the prices are expected to get spiked by another 20-25 per cent by the end of 2007. “There has been a recent ‘change of guard’ online with social networks — from being a ‘push’ medium to a ‘pull’ medium. in return. such as business-relationship sites like LinkedIn and TechTribe.” remarks Rajnish. like behavioural and contextual and domain-level targeting. Members of communities spend hours looking up friends’ profiles and following paths of interconnected relationships. Nielsen/Net Ratings reports that users’ visits to YouTube grew in duration from about 17 minutes to 28 minutes (64 per cent) over the first six months of 2006. podcasts. Their ad revenue exceeded $20 million in 2006. These long visits and high page views directly correlate to ad revenue.Social media advertising has been taking the online advertising industry by storm. totalled $25 million in 2006. reaching $757 million in 2010. has helped websites and advertisers look beyond popular targeting options like geography and demography “using complex targeting options on networks. Absolute Data. even Indian bloggers (the well known ones) would be making money out of advertising on their blogs.000 and Rs 2 lakh.” The audiences. averaging between Rs 50.1 per cent from 2005 to 2010. Social-networking sites entice users to spend considerable time and view many page views. The total marketing spend on social media is forecast to grow at a compound annual rate of 106. We have shown clients how to get the most from an online advert.” . generate revenues each time they click on a banner. and many sites are seeing those numbers increase. according to a report from PQ Media. Page views grew 515 per cent during the same period. CEO. Some social-networking communities focus on vertical markets with a narrowlydefined audience. videos. “MSN is using people’s attention to engage users with advertisers through contextual advertising and desktop television. Anil Kaul. While online rate cards are not exactly cheap. a research and analytics firm. Blog advertising. which includes blogs.” claims a media buyer. worldwide. personal web pages and other forms of user generated content. keyword or a floating advertisement on a webpage. podcasts and RSS advertising. “By the tail-end of 2007.

founder of management consulting firm Midnight Oil. Users of Facebook revolted when the firm unveiled Beacon.ARTICLE-4 The Perils Of Social Networking BY BRIAN DEAGON INVESTOR'S BUSINESS DAILY Posted 12/26/2007 In November. "You can't screen people on social networks the way you can in real life. incremental value to the person you meet. Facebook and MySpace. isn't for him. . not everyone likes the sites. more than 145 million people worldwide logged onto at least one of the 20 most-visited social networking Web sites. getting referrals and connecting with potentially new clients is crucial to his business. Brian Mann wasn't among them. He regularly attends a weekly networking group in Los Angeles. It's not that Mann. where 55 professionals meet for Saturday breakfast to discuss trends in technology. which let people post their profiles and potentially link up with hundreds of others. "Social networks are not so much about quality as they are about quantity. a system designed to catalog user activity and use the data so advertisers could more accurately track ads. Whether these sites can maintain stickiness — keeping people coming back — is critical to keeping enough viewers to draw advertisers." Mann said. He has as many as eight business-related meals a week. Quality "Networking to me means adding real. is opposed to networking. media and entertainment. Quantity. says Nielsen/NetRatings. He visits trade shows. for business or pleasure. And quantity means you have to kiss a lot of frogs with the hope that someday you'll find a prince. But as Mann attests." Social networking Web sites remain a social experiment. conferences and seminars to make connections. Yet he says social networking Web sites such as LinkedIn. Developing relationships.

"My girlfriend began to think I had a secret life." A case in point to the limitations is a story told by Fons Tuinstra. John's girlfriend happened to see it. ." Tuinstra used LinkedIn to see if his contacts on the site would help him connect to their contacts. Facebook founder Mark Zuckerberg issued a public apology and changed the program so that only users who wanted to be part of Beacon were included in the program. have so many contacts that they cannot realistically know them personally." Then there's the case of a man we'll call John Doe. director of speaker relations for China-based Chinabiz Speakers. So John invited his girlfriend to check out his new friend's Facebook page." Tuinstra then offered this advice: "You should only add people you really know to your contact list. in a bid to develop some business relationships. On Facebook. "The push-back was strong. . Wrote Tuinstra: "A large number of people . and it ended up with my girlfriend leaving me. which his girlfriend saw. adding to her suspicions." John said. and asked about her. Limits are being felt. "Things escalated." he said. Turns out his contacts really didn't know the people they had listed as their contacts.Privacy advocates and analysts said Beacon was far more invasive than the company implied. or at least didn't know them well enough to feel comfortable forwarding Tuinstra's request. an analyst with research firm Diffusion Group. on a recent Web posting titled "Why LinkedIn Does not Work for Me. . And the friend had several racy photos of herself on the site. "Sometimes what people want isn't directly in line with the business model of the company. since he spoke on condition he not be identified. It didn't work. to learn that the connection was a professional contact. Racy Photos When her photo popped up on John's Facebook page one time. John had linked to a female acquaintance that another friend recommended." said Nicholas Givotovsky. thinking she might become a client down the road. But John himself had failed to check out his new friend's Facebook page thoroughly.

Steinfield.. & Tomkins. and Lampe (2007) ."Analyst Givotovsky advises caution. Raghavan. and Davenport (2006) argued that Friend connections are not the only network structure worth investigating. on what terms and what mechanisms they use. Paradesi. Huttenlocher. Spertus.) constitutes an alternate network structure. These kinds of data also lend themselves well to analysis through network visualization. Novak. film." OTHER RESEARCH Networks and Network Structure Social network sites also provide rich sources of naturalistic behavioural data. an analysis of the role of language in the topology of Friendship (Herring et al. Finally. They examined the ways in which the performance of tastes (favorite music. usage. "You can't treat social networking with the casualness you would a video game. Kumar. Golder." Bridging Online and Offline Social Networks Although exceptions exist. Analyzing the roles people played in the growth of Flicker and Yahoo! 360's networks. Kumar. etc. Liu. and other visible indicators (Hogan. inviters. Lampe. in press)." Mann said. and continuing an analysis trend that started with examinations of blogs and other websites. books. For instance. the available research suggests that most SNSs primarily support pre-existing social relations. & Lan. Profile and linkage data from SNSs can be gathered either through the use of automated collection techniques or through datasets provided directly from the company. and Büyükkökten (2005) identified a topology of users through their membership in certain communities. and studies on what motivates people to join particular communities (Backstrom. Lancaster. 2007). Based on Orkut data.That example is among the reasons Mann and others avoid social networks. Wilkinson and Huberman (2007) examined an anonym zed dataset consisting of 362 million messages exchanged by over four million Facebook users for insight into Finding and messaging activities. Ellison. Novak." he said. finding that profile fields that reduce transaction costs and are harder to falsify are most likely to be associated with larger number of friendship links. which they call a "taste fabric. Kleinberg. SNS researchers have also studied the network structure of Friendship. "People need to think hard about how they spend their time in the digital world. Scholarship concerning Live Journal's network has included a Friendship classification scheme (Hsu. and Tomkins (2006) argued that there are passive members. and Steinfield (2007) explored the relationship between profile elements and number of Facebook friends. Sahami. & Weniger. 2006). 2005). and linkers "who fully participate in the social evolution of the network". enabling network analysis researchers to explore large-scale patterns of finding. "You can end up putting control into the hands of people who don't have your best interest at heart. "You can end up destroying your brand quicker than anything else. Maes. they suggest that sites can use this to recommend additional communities of interest to users. 2007). research into the importance of geography in Friending (Liben-Nowell. Ellison.

Ellison. but typically there is some common offline element among individuals who friend one another. Dwyer. primarily concerning the safety of younger users (George. Acquits and Gross (2006) argue that there is often a disconnect between students' desire to protect privacy and their behaviours. Researchers have investigated the potential threats to privacy associated with SNSs. Johnson. Kornblum & Marklein. This is one of the chief dimensions that differentiate SNSs from earlier forms of public CMC such as newsgroups (Ellison et al. Of the teens with completely open profiles. . Privacy Popular press coverage of SNSs has emphasized potential privacy concerns. a theme that is also explored in Stutzman's (2006) survey of Facebook users and Barnes's (2006) description of the "privacy paradox" that occurs when teens are not aware of the public nature of the Internet. In one of the first academic studies of privacy and SNSs. their targets were much more likely to give away information to this "friend" than to a perceived stranger. Lampe. such as hometown and date of birth. 2006). Pew found that 55% of online teens have profiles. Research in this vein has investigated how online interactions interface with offline ones. In analyzing trust on social network sites. In another study examining security issues and SNSs. Gross and Acquisti (2005) analyzed 4. Survey data offer a more optimistic perspective on the issue.000 Carnegie Mellon University Facebook profiles and outlined the potential threats to privacy contained in the personal information included on the site by students. For instance. suggesting that teens are aware of potential privacy threats online and that many are proactive about taking steps to minimize certain potential risks. These relationships may be weak ties. Jagatic. 2007). Hiltz. and Menczer (2007) used freely accessible profile data from SNSs to craft a "phishing" scheme that appeared to originate from a friend on the network. as opposed to meeting new people. such as the potential ability to reconstruct users' social security numbers using information often found in profiles. 46% reported including at least some false information. 2007). Jakobsson. 2006.suggest that Facebook is used to maintain existing offline relationships or solidify offline connections.. 66% of whom report that their profile is not visible to all Internet users (Lenhart & Madden. and Passerini (2007) argued that trust and usage goals may affect what people are willing to share—Facebook users expressed greater trust in Facebook than MySpace users did in MySpace and thus were more willing to share information on the site. and Steinfield (2006) found that Facebook users engage in "searching" for people with whom they have an offline connection more than they "browse" for complete strangers to meet. such as a shared class at school.

” (YouTube.UTILIZATION IN BUSINESS There are many ways that business’ can use social networking web sites to their advantage but we are going to focus on three. 2007) A third aspect of business that is affected by social networking websites is that of fair pricing.com. With the millions of people that use social networking web sites. Through its great reputation to gamers many gaming companies are willing to spend thousands of dollars for advertising space since they know that gamers who view the web site will most likely learn about their product. With all this information out there concerning products it’s easy for a company to look through it and see what customers want and for how much. With so many businesses’ out there creating virtually the same product it’s easy for one to get lost in the broad spectrum of products.com then takes your resume and compares it to the needs and wants that companies have posted on the web site and connects the company with people who meet or exceed their posted standards. some have calculated that YouTube's potential revenues could be in the millions per month. This in turn leads to better products being made to suit the customers’ needs and wants. and get reviews on nearly anything that is mass produced today. Another aspect of business affected by social networking websites is marketing. It’s as simple as creating your own resume and putting it out there. . An example of the effectiveness of internet advertising is YouTube. what better way to market your product then by buying space on those web sites? Whether it’s through banners or links millions of people will view your ads should they be placed on a social networking website. it’s also more cost effective and reaches far more people than other forms of advertising. This in turn is also great for businesses.com actually help many people searching for jobs and many companies looking for employees to find each other. Monster. gain knowledge of product through others who have used it. video streams and page views. This a lot faster and involves a more broad spectrum of resources for which a company can use to find the perfect employee. The first aspect of a business that could use a social networking website for would be the hiring of employees. With social networking websites people can get advice from experts. An example is that of 1up. Such sites as Monster. Not only is online advertising more effective than commercial advertising such as TV ads and magazines.com in which experts have estimated that “Given its traffic levels.

Analysis of the data tells us that 98% of the students uses at least one of the networking sites. Male Female 69 31 31% m ale fem ale 69% below 15 yrs 15-19 yrs 20-24 yrs 25-29 yrs 30 yrs and above 70 60 50 40 30 20 10 0 2 0 2 0 64 28 1 64 28 be low15y rs 15-19y rs 20-24y rs 25-29y rs 30y and abov rs e below 15 yrs 20-24 yrs 1 30 yrs and above . specially amongst the youth. The sample chosen had a majority of students from the B-Schools.ANALYSIS AND INTERPRETATION The popularity of the social networking sites is immense.

31% amongst them use two sites and 5 % use three sites with an exception of 3% use four and above networking sites. 0 58 42 graduate while the rest i. Out of the ones who use more than one site. 42 % were How many sites do the respondents use? 59% of the respondents use only 1 site regularly.e. sites Options used 4 or a above b 3 c 2 d 1 e 0 percentag e 3 5 31 59 2 Number of nteworking sites used 70 60 percentage users 50 40 30 20 10 0 1 2 3 number of sites used 4 5 . 2% using no such networking sites and 39% of them using more than 1 site.UNDERGRADUATE (a) GRADUATE (b) POSTGRADUATE (c) Of all the respondents 58% were postgraduate.

most of the students use one site with the second majority being of those who use two networking sites.By this we infer that although these networking sites are getting very popular these days. Now we will analyze which sites are the most popular ones. Sites Only Orkut Orkut Facebook Yaari My space Hi5 Users 57 94 34 6 6 6 .

myspace and Hi5.Popularity of sites 100 90 80 70 60 Percentage users 50 40 30 20 10 0 94 57 34 6 Only Orkut Orkut Facebook Yaari 6 My space 6 Hi5 Sites Orkut is a hands down winner in this regard. . The second most popular is facebook which is used by 34% people followed by a 6% share by each yaari. more probability of these sites being beneficial is there. 99% of them use orkut. The more the time spent. Considering the overall data. The number of hours spent on these networking sites should be analyzed here to determine what impact it would have on the users. One major interpretation here is that 59% users who use only 1 networking sites. 94% students seem to use orkut site which makes it the most popular one.

sports. 40% were of the opinion that they would be studying or reading novels and books which means that these networking sites are leaving the students with less time to study and to read books and novels.Hours per week 15 or above 10 to 14 6 to 9 3 to 5 1 to 2 less than 1 Respondents 13 15 22 24 18 8 The majority of the students spend on an average of about 6 to 9 hours every day surfing these networking sites. . When we asked that question during the survey. we arrived at a number of such things. Activites Studying Socialising Constructive work Reading novels Others Percentage 18 48 11 22 8 Most of the students would use the spare time for Socialising or hanging out with friends if they were not using these networking sites. ranging between 10 to over 15 hours being spent every week. The next question that arises is what else these students would be doing if not surfing on these sites during that time. 8% said that they would be doing some other things like social work. Amongst those about 28% users spend more than 1 hour everyday. pursuing their hobbies etc.

The impact on youth can also be determined by analysing if these people have met anyone in personal through these networking sites. Some said it was because they could make more friends. for others it was to find old friends. Personal meetings Who met through networking sites Who did not meet through these sites .What is it that attracts the students to spend time surfing rather than doing other things mentioned above. to share a love relationship with or to find and interact with people with common interests. some said it was easier for them to stay in touch with their existing friends. people are looking for relationships over there. Also 20% tend to use these sites for making new friends. Let us see what made these sites the most attractive: Usage to make new friends to find old friends to communicate with existing friends for relationships to find people with common interests Percentage 20 52 60 6 8 This shows that the desire to find old friends along with the need to communicate with the existing friends is making more and more students use these networking sites. In only rare case.

these networking sites make them feel comfortable in their sexuality. For 49%. 80% of the people find that there is no as such negative impact in their personal life. Another benefit is the opportunity to connect with the prospective recruiters and to find employment through these sites. They can be themselves and also remain in touch with friends at the same time.About 29% of the users have met someone personally through these networking sites which is a huge number as it takes a lot of trust in meeting someone personally. This also gives its users a way to enjoy themselves or the leisure time when they are alone. the question arises regarding safety and trust as a lot of people fake their profiles. it is easier for them to be themselves while interacting through these sites. Also people seem to have more friends through their use. It happens due to finding out old friends and also remaining in close connection with the old as well as the existing friends. Only 20% of the sample population feels that there is a negative impact on their personal lives. It raises question as to how real they are while they act with people in personal or in their normal routine life. As per the survey. NEGATIVE IMPACT (a) POSITIVE IMPACT (b) 20 80 . BENEFITS More friends Better connectivity Found my life partner Enjoy leisure or time when I am alone Link with prospective recruiters USERS 25% 63% 1% 22% 7% Better connectivity is what these sites definitely provide. Only an exception of 1% found their life partners through this. Here. Lets examine now how these social sites have benefited the users. The networking sites for sure have some beneficial effects on the users. For some.

2% 0 8% 0 N G T EIM A T(a E A IV PC ) P S IV IM A T(b O IT E P C ) From that of 20%. IF YES %AGE LOSS OF PRIVACY (a) 4 LOSS OF TIME (b) 11 RELIANCE ON ELECTRONIC MEDIUM (C) 3 LESS EMOTIONAL BOND IN RELATION (d) 1 ANY OTHER (e) 1 . Only 5% of the 20% people feel that it creates some emotional disturbance or less emotional bonding in relationships. 55% feels that loss of time is the major cause of negative impact while 20% feels its loss of privacy and 15% feels that it makes them more dependent on electronic medium.

LOSS OF PRIVACY (a) LOSS OF TIME (b) RELIANCE ON ELECTRONIC MEDIUM (C) LESS EMOTIONAL BOND IN RELATION (d) ANY OTHER (e) 5% 5% 20% 15% 55% There was no clear view that came out of the survey regarding the stand whether parent’s discretion and monitoring is required while there children use these social networking sites. PARENT'S DISCRETION AND MONITERING REQUIRED YES (a) 48 NO(b) 52 48% 52% YES (a) NO(b) . Because 48% of the respondents thought that it is required while 52% said that they don’t think it is correct.

those who feel that it has some influence on their lifestyle had a lot to share. On the other hand.The survey also shows that only 36 people feel that social networking sites invade in their privacy. The responses suggest that some people have got addicted to the . IF THERE IS INVASION OF PRIVACY YES (a) NO (b) 36 64 36% YES (a) NO (b) 64% It clearly shows that social networking sites are having no crucial negative impact on people’s life. While some people did not feel that it influences the lifestyle as they use these networking sites just for connecting with friends and did not feel its influence on their lifestyle. When we looked at the specific question asking about if parents discretion and monitoring is required in this case for children using these sites. Influence of networking sites on lifestyle: Social networking sites have some or the other sort of influence on the lifestyle of the people. So we see that these things indicate that there is no as such anything wrong with the social networking sites and people find it useful too. we get almost 48 saying definitely yes.

Some people use abusive words to vent out their feelings on these networking sites and the same has been seen in their personal life of late. For students. They take the views and suggestions of the people before taking any such decisions and feel quite comfortable with it. They tend to use the similar words in their day to day life and even in official communication and often have suffered due to this. People find it trendy to use these networking sites and being a member of the sites is considered trendy and in vogue thing.networking sites and use them more often and as such their life is completely influenced by these. Many users have suffered from the same. The most staggering influence of these networking sites for some people is the use of abbreviated words like ‘d’ for ‘the’ and likewise. People pose as someone else and tend to seek personal or confidential knowledge. But some people have had bad experiences from these networking sites. The albums are accessible to everyone and as . Some people get knowledge about latest trends in fashion. This has led to breach of trust of a section of respondents. electronic gadgets etc. Negative/bad experience from networking sites: Generally the networking sites have been of great utility to the users and they have found it of immense importance. it often comes across during exams. The verification of genuine identity of the people is a problem. These bad experiences have been seen observed more by the female users than male users. Some people surf these sites to interact with people with similar preferences and it helps in their decision-making ability. Certain people often use communities to dishonour their teachers and bosses or use badmouthing words for even celebrities and sports stars.

The communities have even created furore over national and religious sentiments. communities targeted to humiliate one or the other community has mushroomed. Other insights: Social networking sites have become a way of expression for some individuals. The language is also offensive on many occasions. The need is to utilize it effectively for good reasons and find ways to curb its negative influence. Some unknown people also put their comments on the scrapbooks to attract undue attention. these sites . Communities like “I hate Muslims” or “I hate Hindus” have created differences among the people and have often invited unwanted tension and rift. Even the use of a social security number or some unique national identity could be asked for while opening an account to prevent its misuse. etc. Like each system has its good things as well as bad things. Some people find it very important in this age of ever changing world where people move from one place to another very frequently. All the uses of these networking sites vary from person to person and their mentalities.such the pictures can be easily copied and have even been distorted in some cases and put on fake profiles. Due to absence of any strict monitoring. Information meant for one person is visible to everyone and is often harmful in relations. Some community had an Indian flag burning which shook the entire users of India and the national sentiments as a whole. They feel that life would have been incomplete without these sites. These have shrunk the entire world and provided a common platform for all. It has also bridged borders and brought about cross-cultural understanding and sensitivity. The situation also demands some kind of moral trafficking and policing to regulate its use. Same is the case with scrapbooks or message boxes which is visible to everyone. Privacy is a concern which some of the sites like Orkut have got sensitized to and are providing security option to the users as to enable them use it as per their own discretion and avoid mishandling of their information or pictures.

It now depends on the individual how well they are going to use the same. The analysis done is mainly judgmental in nature. 2. Effective utilization is the source to gaining maximum advantage out of these networking sites. the protection of children.also have both the aspects. . Although they have issues. 3. 6. Most of the sample population consists of students and hence our research mainly focuses on students using social networking sites. Although there are many valuable assets to social networking web sites. social networking web sites have grown enormously to include such huge sites today as hi5.com. Since their start in 1995 with Classmates. Facebook.com. LIMITATIONS 1. social networking web sites are still one of the best inventions of the modern era because they connect so many people.com. CONCLUSION A social networking web site is an online community in which people can connect to others with similar interests. and orkut. market new products. and the protection of copyrighted material. 5. Through these sites businesses’ can use social networking web sites to connect to potential employees. and get feedback on their current products as well as new ideas for future products. The expertise of the questionnaire design is limited. The concept of social networking sites is not very old in India thus not much of research has been done in regards to its effects. 4. there are also major issues that the sites must address such as the protection of private information. The sample size that we have taken is 100 which we are assuming that it is homogeneous and enough to carryout the research. The underlying assumption is that the survey conducted in limited area represents the general psyche of the users of the social networking site.com.

2. Although this would most likely end up a great hassle. Methodologically. SUGGESTIONS Some ideas for future research for social networking websites would be personal contact offices to register on these sites to determine the legitimacy of the person who is trying to register. why. Although the situation is rapidly changing. and for what purposes. scholars still have a limited understanding of who is and who is not using these sites.The work described above contributes to an on-going dialogue about the importance of social network sites. Vast. if the small favour you give to other person might get you his recommendation for the coveted position in his company a few years down the line. Another future tool social networking websites could use would be a licensing agreement with certain parties to prevent copyright infringement from happening on the Internet. SNS researchers' ability to make causal claims is limited by a lack of experimental or longitudinal studies. Help without expecting immediate returns – you never know. both for practitioners and researchers. Such questions will require large-scale quantitative and qualitative research. Pursue excellence in all you do – ensure that people recommend you because of your good work 3. it would provide the best security out there for people who are trying to have safe fun and connect with people that share similar interests and ideas. Here are some ‘Golden Rules of Networking’ that we suggest to be followed: 1. Be genuine – people will see through your façade sooner or later To summarize at this point- . We hope that our findings and the work described here will help build a foundation for future investigations of these and other important issues surrounding social network sites. uncharted waters still remain to be explored.

1. But…Wait a minute! Aren’t we missing something? Ah….it’s the People to build a network with!! ANNEXTURE-1 . Use each interaction with someone as an opportunity to network – to build a relationship 2. Base these interactions on the 3 principles to increase your effectiveness at networking.

Name: 1. Do you use any social networking sites? .

No If yes. 15 and above 1 b. 1 3. 3 c. Orkut b. Facebook c. 1-2 f. less than 5. continue. How has social networking sites benefited you as a user? a. What do you use social networking sites for? a. Otherwise terminate. 10. Myspace e. Yaari d. Do you think social network sites help you to feel comfortable in your sexuality? a.14 c. I have more friends . If you were not using these sites. doing more constructive work specify)__________ e. Have you ever met someone in person that you have come to know through a social network site? a. 3-5 e. studying b.a. to find someone I can share a relationship with e. 2. to find old friends c. to communicate with d. 6-9 d. 4 and above b. Yes b. hanging out with friends/socialising d. Yes b. Hi5 f. Select the sites that you use: a. Yes b. How many social networking sites do you use actively? a. How many hours per week do you spend on using these sites? a. 2 d. No 9. to interact with people with common interests 7. No 8. reading novels c. Any others( please 6. to make new friends existing friends b. what would you have done to utilise that time? a. Any others (please specify)_________________________________ 4.

b. Less emotional bonding in relations e. then what do you feel can be these impacts? a. No If yes. 10. Emotional disturbance e. Yes b. how will you describe the influence? _________________________________________________________________ __________________________________________________________________ __________________________________________________________________ _____________________________________ . Yes b. Do you think that there is invasion of privacy through these networking sites? a. I am able to connect easily with my existing friends. Any others ( please specify)___________________________ 11. Loss of time c. I find it a great way to enjoy my leisure or whenever I am alone. No If yes. Loss of privacy medium b. Link with prospective recruiters and find employment. c. No 12. I have found a life-partner through these sites. e. More reliance on electronic d. Do you feel these networking sites have created any negative impact on your personal life? a. Yes b. Do you feel that parents’ discretion and monitoring is required in this case for children using these sites? a. Do these networking sites influence your lifestyle in any way? a. No 13. d. Yes b.

14. Have you ever had any negative/bad experience from these networking sites? a. Business Others b. would you please describe the same? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ ____________________________________ 15. Organigation c. Yes b. Female c. Gender? a. 30yrs and 17. What is your age-group? a. Thanks for your co-operation. Graduate c. Any other insights you would like to provide? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ ____________________________________ 16. Post Graduate 19. What is your educational qualification? a. 25. Pvt.29yrs e.15-19 yrs above 18. Below 15 yrs b. Govt Service d. What is your profession? a. Student e. . Undergraduate b. No If yes. 20-24yrs d. Male b.

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