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Proposed Revised Mba 2009

Proposed Revised Mba 2009

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Revised Syllabus MBA

To be Applicable from session 2009-10: o For MBA III Semester (2008-10 batch) & o MBA I Semester (2009-11 batch) onwards

CODE NAME OF SUBJECT External Internal Total Marks Marks Marks


101 102 103 104 105 106 107 108 201 202 203 204 205 206 207 208 301 302 303 304 305 306 307 308 401 402 403 404 405 406 407

SEMESTER I Principles & Practices of Management Organizational Behaviour Accounting for Management Quantitative Techniques Managerial Economics Seminar on Executive Communication Workshop on Computers for Management Viva-voce SEMESTER II Business Environment Production & Operations Management Human Resource Management Marketing Management Financial Management Workshop on Research Methodology Workshop on Information Technology Viva-Voce SEMESTER III Applied Operations Research Corporate Legal Environment Major-I Major-II Major-III/ Minor-I Seminar on Management Information Systems Presentation of Training Report Viva-Voce SEMESTER IV Strategic Management Project Management & Entrepreneurship Major-IV Major-V Major-VI/ Minor-II Final Research Project (200 Marks) Viva-Voce

60 60 60 60 60 00 00

40 40 40 40 40 100 100

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100

60 60 60 60 60 00 00

40 40 40 40 40 100 100

60 60 60 60 60 00 60

40 40 40 40 40 100 40

60 60 60 60 60

40 40 40 40 40

Note: (1) A team of two examiners will evaluate the Final Research Project. There will be one external and one internal examiner, each evaluating out of 100 marks. The Institute will select and invite an external examiner for the evaluation. (2) The viva voce examination in all the four semesters will be conducted as provided for in the ordinances for MBA There will be six to eight week training in any commercial and non-commercial institute after 2nd semester.


External Internal Marks Marks 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40

Total Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

MBA (III - Sem) MBA (IV - Sem)


901 902 903 904 905 906 907 921 922 923 924 925 926 927 941 942 943 944 945 946 961 962 963 964 965 966 967 981 982 983 984 985 986

MBA (III - Sem) MBA (IV - Sem)

MBA (III - Sem) MBA (IV - Sem)

MBA (III - Sem) MBA (IV - Sem)

MBA (III - Sem) MBA (IV - Sem)

Marketing Consumer Behaviour Marketing Research Retail and Supply Chain Mgmt. Advertising and Sales Management Rural Marketing Services Marketing International Marketing Finance Security Analysis & Portfolio Mgmt. Direct Tax Planning Strategic Financial Management Management of Financial Services International Finance Management Control Systems Financial Engineering Operations Production Planning & Control Purchasing Management Inventory Management Quality Management Technology Management Manufacturing Policy & Implementation Human Resource Management Social Security & Labour Welfare Training & Development Industrial/Organizational Psychology Industrial Relations & Labour Laws Organization Development Performance & Compensation Mgmt. International Human Resource Mgmt. Information Technology Programming in C/C++ Relational Database Management System Software Engineering E-Commerce & IT Enabled Services Introduction to Computer Network Visual Programming

PUNJAB TECHNICAL UNIVERSITY COURSE STRUCTURE FOR SPECIALIZATION Student has an option to select either of the following streams as Specialization: A. Super Specialization (Sem–III: 3 Subjects) & (Sem-IV: 3 Subjects) B. Major & Minor Combination (Sem–III: 2+1) & (Sem-IV: 2+1) MAJOR/ MINOR COMBINATION In III Semester Two subjects of major specialization One subject of minor specialization In IV Semester
Two subjects of same major specialization

One subject of same minor specialization Student opting for a specialization either as Major or as a Minor must study these subjects in respective Semester: To be opted in

Consumer Behaviour Advertising & Sales Management

MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester

Security Analysis & Portfolio Management Management of Financial Services

Production Planning & Control Quality Management

Programming in C/ C++ E-Commerce & IT enabled services

Social Security & Labour Welfare Industrial Relation & Labour Laws

Maslow. Traditional approaches to decision-making. process of organizing. Decision making under certainty . Brain storming. non. premising and forecasting. Management Science. . accountability. factors which make coordination difficult. Introduction to decision-making under uncertainty. Strategic planning process. problems of use of staff & ways to avoid line-staff conflict Delegation . System Boundary.concept of delegation. Chester Bernard.creative problem solving. early ideas on span of management.concept. Nature of objectives. Line & Staff concept. elements of delegation . Portfolio matrix. Concept and process of Managing by Objectives. Nature and purpose of strategies and policies. Reasons for failure of delegation & how to make delegation effective. techniques or methods to ensure effective coordination. Weber.authority. Systems Approach: Key concepts in systems Closed system vs. Decentralization . an overview of planning. Gilbreth. Herzberg. Unit III Organizing: Concept of organization. Decision-Making: Importance and steps in Decision Making. and process of planning. organizing and controlling.PUNJAB TECHNICAL UNIVERSITY PRINCIPLES & PRACTICES OF MANAGEMENT (MB-101) Max.Concept and importance of coordination. setting objectives. Functions of a manager. group-aided decisions. Creativity . Authority & power concept & distinction. McKinsey's 7-S Approach. Span of Management . Elton Mayo. Operations Research/Mathematical School/ Decision Theory approach.programmed decisions. Gantt. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Definition. Contributions of Taylor. decision tree. Unit II Planning: Types of plans. bases of departmentation. open system.programmed decisions. Evolution of management thought. SWOT analysis. steps in planning. Is managing a science or art? Ethics in managing and social responsibility of managers. Likert and McGergor. Coordination. Subsystems. factors determining effective span-situational approach. reasons for decentralization and types (or methods) of decentralization.concept. Fayol. nature. responsibility. purpose and scope of management.

Richy W. Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). 3 Bhatt & Kumar 4 Daft Books Essentials of Management Management Principles of Management The New Era of Management Publisher Tata McGraw Hill Prentice Hall Oxford Publications Thomson Learning Reference Books Sr Author 1 Heinz Weihrich & Harold Koontz 2 Kreitner 3 Stephen Robbins & Coulter Mary 4. correcting deviations.Brief review of Traditional Techniques & Modern Techniques of Control. process of control -setting objectives. Gilbert Jr. Human response to control. establishing standards.Griffin 5 Terry & Franklin 6 7 Robins Tripathi Books Management (A Global Perspective) Management Management Management Fundamentals of Management Principles of Management History of Indian Business Publisher Tata McGraw Hill AITBS Prentice Hall India AITBS Pear son Education Asia AITBS Oxford Publications . Freeman. Comparative study: Comparative study of main features of Japanese Management and Z-culture of American Companies. measuring performance. (c) Feedback Control v) Techniques of Control .Unit IV Control: Concept. planning-control relationship. Recommended Text Books Sr Author 1 Harold Koontz & Heinz Weihrich 2 Stoner.

Job Satisfaction Foundations of Group Behavior: Group formation.Transactional analysis. challenges and opportunities for OB. Foundations of Individual behavior. Porter & Lawler Model. Crisis Management Organizational Change & Development. Theories of Maslow . contributing disciplines to OB. . Group Processes. Application of Motivation Concept. theories styles and their application. Window. Innovation.PUNJAB TECHNICAL UNIVERSITY ORGANISATIONAL BEHAVIOUR (MB-102) Max. Group Decision. Definition of OB. development and structure. Creating a learning Organization Organizational Culture Organizational Effectiveness. UNIT-III Interpersonal Skill. Attitudes Personality and Emotions Perception UNIT-II Motivation: Concept. Values.biographical characteristics.making Techniques. Work Teams. Stress Management. ability. Herzberg. Life Positions. Johari . Power and Politics in Organization UNIT-IV Conflict Management. and learning. Marks:100 External Marks: 60 Internal Marks: 40 UNIT-I Organizational Behavior: What managers do. McClelland. Leadership: Concept.

Recommended Text Books Sr. 4. 2. Blanachard & Johnson Newstrom & Davis Rallinson. Author Robbins Luthans Udai Pareek Title Organization Behaviour Organization Behaviour Understanding Origination Publisher Pearson Educationa Asia Tata McGraw Hill Oxford Publishing House Reference Books Sr. 2. Author 1. Hersey. Broadfield & Edwards Aswathappa Title Publisher Prentice Hall India Tata McGraw Hill Addison Wasley Himalaya Management of Organizational Behaviour Organizational Behaviour: Human Behaviour at Work OB & Analysis Organization Behaviour . 1. 3. 3.

Zero base budgeting. Methods of valuing material issues. Absorption costing. comparative statements. Tools of Financial Analysis: trend analysis. Scope and Classification of costs.PUNJAB TECHNICAL UNIVERSITY ACCOUNTING FOR MANAGEMENT (MB-103) Max. Cost and Management Accounting and their inter-relationships. Unit IV Introduction to recent developments in cost management: Introduction to concept of Price Level Accounting. Depreciation Accounting: Fixed installment and reducing balance methods. concepts. Standard costing and Variance analysis. Revenue recognition. Unit II Financial Analysis-Concepts and objectives. Introduction to Standard Costing including Variance Analysis – materials and labour variances. . Introduction to Tally Software Package in Accounting – Creating Companies. Preparation of Journal. Introduction to Break Even Analysis. Financial. Introduction to ratio analysis. Use of Cost-data in managerial Decision-making with special reference to pricing and make or buy decisions. convention and principles of accounting. fund flow and cash flow statements (with additional information). Branches of accounting: Financial. Subsidiary books. common size statements. Role of accountant in an organization. Ledger. Human Resource Accounting. Cost Control Techniques-Preparation of budgets and their control. marginal costing. journal entries and ledger accounts. Trial Balance and Final Accounts of a sole trader and a partnership firm (with simple adjustments). Life Cycle Costing. Cost and Management Accounting. Target Costing. Unit III Cost Accounting-Meaning. Responsibility accounting. Kaizen costing Activity based costing. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Accounting as an information system.

K. A.Recommended Text Books S.Vashisht. S. L. R. Horngren. J.L.No Author 1 Pandey 2 Maheshwari Title Management Accounting Financial Accounting Publisher Vikas Publishing House Vikas Publishing House Reference Books S.S.P. K.No Author Title Publisher 1. Lele.K.S Management Accounting Unistar Books Pasricha Pvt. Bhattacharyya. Porwaa Accounting Theory Tata McGraw Hill 4. Cost Accounting Principles Kalyani Publishers Narang & Practices 6.Jain. Sundem Introduction to Management Prentice Hall India & Stratton Accounting 2. Jawahar Accounting Theory Himalaya Lal Publishing House 3.Ltd. 5. Costing for Management Vikas Publishing JohnDearden House .

Test Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Baye’s Theorm Theoretical Distributions: Binomial. Standard Error Theory of Estimation. Aggregate. Regression Analysis: Fitting of a Regression Line and Interpretation of Results. Poisson and Normal Distribution Sampling Distribution. Addition and Multiplication Law. Weighted. Mean Deviation. (t. Arithmetic Progression & Geometric Progression Unit II Data Analysis: Measure of Central Tendency Measures of Dispersion: Range Quartile Deviation. Least Square Fit. Interval Estimation Testing of Hypothesis: Large Sample Tests. Skewness and Kurtosis Index Numbers. F. Methods: Simple. Seasonal Variation Unit IV Theory of Probability. Small Sample test.PUNJAB TECHNICAL UNIVERSITY QUANTITATIVE TECHNIQUES (MB-104) Max. Trend Variation. Unit III . Point Estimation. Equations: Linear. Z Test and Chi Square Test). Properties of Regression Coefficients and Relationship between Regression and Correlation Time Series Analysis. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Role of Mathematics and statistics in Business Decisions Theory of Sets Compound interest. Quadratic & Simultaneous Equations Matrix Algebra Binomial Theorem Principles of Mathematical Induction. and Standard Deviation and Coefficient of Variation. depreciation and annuities.

4.Recommended Text Books S. Krehbiel & Berenson Levin & Rubin Business Statistics Title Publisher Pearson 3. 2 Author Levins.No 1. Sancheti & Kapoor Gupta Business Mathematics Statistical Methods Statistics for Management Sultan Chand Sultan Chand Prentice Hall .

UNIT-II Cost Analysis: Concept of cost and its types. demand function.K. Recommended Text Books Sr No Author 1 K. Iso-quant curves.Theory & Policy Publisher S. determinants. Mithani 3 H. selling costs. break even analysis. products differentiation. Demand analysis: Types. Income generation process through multiplier. Theory of multiplier: Concepts of static and dynamic multiplier. Theories of inflation: cause and control of inflation.L. Basic economics concepts in decision-making Distinction between Micro and Macroeconomics. Measures to control trade cycles.M.output and employment: Classical Keynesian. transfer pricing. elasticity. profit planning. price discrimination. Chand . Ahuja Title Modern Economic Theory Managerial Economics: Theory & Application Macro Economics. Indifferences curves. Pricing analysis: Market structures. demand forecasting. UNIT-III National income analysis: Techniques of social accounting. supply curve. Demand behaviour: Duessenbury and friedman.Punjab Technical University Managerial Economics (MB 105) Max Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT-I Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines. Macro economics policy: Monetary and fiscal. Chand Himalaya S. Various pricing methods. cost output relationship in short and long period. UNIT-IV Theory of trader cycle: Concepts and causes of trade cycles. Theories of income . Dewett 2 D. balanced budget multiplier . price determination under different market situations.

Koutyiannis Modern Micro Economics .C. Lewis Edward Shapiro Macro Economics Analysis 5th 5 A.Paul. Dwivedi Managerial Economics 6th H.C. Peterson & Managerial Economics 4th W.Reference Books Sr No Author 1 Hill 2 3 4 Mote.N.Gupta Title Managerial Economics Edition 1 st Publisher Tata McGraw Vikas Prentice Hall India Galgotia 2nd McMillan D.

barriers of communication. credit and status inquires. complaints and adjustment.PUNJAB TECHNICAL UNIVERSITY SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max. interviews. Role of communication in Crisis Management Business Etiquettes and Communication Unit III Corporate Communication: Its importance and how it is different from general communication Strategic Communication: The Congruence Model Managing the Grapewine Structure of business correspondence: inquires and replies. seminar. Informative news. punctuation and report writing. types of information-order. Media of communication. conference and other formal communication with public at large. orders and their executions. Unit II Specific business communication: Essentials of communication (7Cs model of effective communication) effective business Group communication through committees. the process of communication. suggestion. paragraph. Leaflets. models of communication. warning and education. Handouts. tools of communication. their effectiveness. Bad news. Resume Interviewing: Negotiating the job offer . Persuasive news. agency letters and sales letters. speaking skills. Channels of communication. Marks: 100 Internal Assessment: 100 Unit I Meaning and important of communication in business. Diction. motivation. Memorandum drafting E-mail writing Report writing – Short & Long Formal Reports Strategies to improve . Unit IV Developing Effective Public Relations: Drafting of Press Release. advise. sentence.reading skills. e-newsletters Letter writing: Good news. limitations. persuasion. approaches to effective communication. Brochures. listening skills Guidelines to effective public speaking Developing job application – Covering letter. symposia and conferences.

Frayer & How to write first class Thomas Business Correspondence Hill Excel Viva Books . Author Title 1 Lesikar. Petit & Lesikar’s Basic Business 2 Flately Communication Reference Books S.No.No. Author 1 Poe & Fruchling 2 Taylor Publisher Tata McGraw Hill Title Publisher Basic Communication AITBS English Conversion Practice Tata McGraw 3 4 Diwan & Aggarwal Business Communication Baugh.Recommended Text Books S.

adding animation. Insert page break.PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max. word basics. background setting. section break. tables and sorting. slide sorter. Basic concepts of operating systems. Unit III o Power Point: Basics. o Use of MS – Outlook/Outlook Express Unit II MS-Office (Contemporary version): o Word processing: MS-Word. borders and shading. custom show. Software: System s/w. split table. Track changes. . formulas. Creating a new word document. Inserting header and footer. change cases. Different views of document. Creating new slide. working with texts and graphics in Power Point. Internet and intranet o Creation of E-mail address o Send & receive messages o Use of search engines o Delivering information with Microsoft Mail. Application s/w. page-setup. copy. column break. cut. Different view of slide. apply design templates. graphics. selecting table. Components of a computer system. paragraph. Introduction to High Level and Low Level Languages. pictures and video. Marks: 100 Internal Assessment: 100 Unit I Introduction to Computers: Block structure of a computer. auto layout. paste as hyperlink. inserting new slide. working with header and footer. tool bar customization. Auto correct. Animation setting. duplicates. Introduction to Problem Analysis. sound. Flow Chart and Algorithm. formatting text and documents. deleting. Spelling and grammar checking. delete slide. paste. footnotes. Internet access: Introduction to www. Clip art. paste special. slide transition. mail merge and macros. Table auto format. Editing document. Master slide. Inserting. endnotes. Insert rows and columns. Slide from file.

Inserting Row. Column. Paste special. and subtotal. sort. Text Books: Sr. goal seeks scenarios. excel formatting techniques. Excel basics. Sen Information Technology . Hyperlink. Customize. Function. Creating a new worksheet. Header and footer. Clear. Auto fill. Page break preview. Protection. form. Delete Sheet. pivot table and chart. Custom View. 1 2 3 4 Author P. Object. Foley. table.Sinha Leon & Leon & Martin Ron Masfield MS-Office Tech Publication Title Fundamental of Computers Internet for Everyone Leon Publisher BPB Tech World Tata MCGraw Hill Curtin.Unit IV o MS Excel: Spreadsheets and their uses in business. rearranging worksheets. Worksheet. using functions and working with graphics in excel. Validation. Paste. filter. get external data.K. Cut. consolidate. Copy. Formatting row and column. option.

appropriate technology. Business Ethics. philosophy and objectives. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Introduction. New Industrial policy and industrial licensing.. Rationale and extent of state intervention. Competition Law. problems and constraints. Cross-Cultural Business Environment. Unit IV Technological Environment: Impact of technology on Technological policy. performance. Concept of Business Cycle Need to scan the business environment and techniques of scanning the business environment. Effect of recession on Business and remedies for that. Unit III Public Sector in India: Concepts. objectives. components and overview of Business Environment. Brief note on Fundamental rights and Directive Principles of state policy. The Environment Protection Act 1986. 201) Max. consumer movement & Consumer Protection Act 1986. Latest EXIM policy. Emerging Economies.PUNJAB TECHNICAL UNIVERSITY BUSINESS ENVIRONMENT (MB. New economic policies. strategies and evaluation of current five year plan. Control direct investment. Joint sector and cooperative sector in India. problems of foreign role and Recommended Text Books: . Social Environment: Social responsibility of business. International Environment: Emergence of globalisation. Executive and Judiciary. FEMA. definition. business. benefits and problems from MNCs. Divestment and Privatisation. WTO. import of technology. Political Environment: Three political institutions: Legislature. Unit II Economic Environment: Concept of Economic systems. Legal Environment: Company regulatory legislations in India. Trading Blocks. Complexity and Diversity of Business Environment in the 21st century. its functions. in technology transfer. implications for India.

Aggarwal & Diwan 2.No 1. Cherunilam 3 Kazmi .S. Author Aswathappa Sengupta Title Essential of Business Environment Government & Business Title Business Environment Business Environment Business Policy & Strategic Management Edition 7th 6th Edition 1st 8th 2nd Publisher Himalaya Vikas Publisher Excel Himalaya Tata McGraw-Hill Reference Books: S.No Author 1. 2.

Work Study – Productivity: Method Study.No 1. Unit 1: Operations management: Concept. Author Krajewski & Ritzman Buffa & Sarin Chary Title Edition Publisher Pearson John Wiley Tata McGraw Hill Publisher Tata McGraw Prentice Hall India Operations Management 5th Modern Production/Operations Management 8th Production & Operations Management 2nd .Process selection. Nair Production & Operations 1st Management 2. No Author Title Edition 1. Batch. Facility Layout – Objectives: Advantages: Basic types of layouts. Quality Management . Functions. Capacity Planning – Concepts: Factors Affecting Capacity Planning. Unit III Introduction to modern productivity techniques – just in time. Quality Assurances.Project. Mass and Process types of Production Systems. Functions. Functions: Methods: Procedure. Stock control systems. Production worksheets. Classification: Objectives: Factors Affecting Inventory Control Policy: Inventory costs: Basic EOQ Model: Re-order Level: ABC Analysis. Value analysis – Concepts. Difference between Inspections.PRODUCTIONS & OPERATIONS MANAGEMENT (MB: 202) Max Marks: 100 External Assessment: 60 Internal Assessment: 40 . Product Design and development – Product design and its characteristics: Product development process (Technical): Product development techniques . Factors in Location Analysis: Location Analysis Techniques. Adam and Eben Production & Operations 5th Management Reference Books S. job. Product –Process Mix Unit II Facility Location – importance. 3. Capacity Planning Decisions. Objectives. Work Measurement. Functions of Purchasing Management – Objectives. Recommended Text Books S. Production Planning & Control (PPC) –Concepts. Kanban system. Total Quality Management: Control Charts: acceptance Sampling. Quality Control. 2. Virtual factory concept. Total Quality Management & six sigma. Unit IV Inventory Management – Concepts.Quality Concepts.

Potential appraisal Job Compensation : Wage & salary administration. objective. process and importance Job analysis. UNIT-II Recruitment. functions. Human Resource : definition. Health. origin. role of management quality circle in India UNIT IV Job satisfaction and morale. objectives & approaches to human relations. specification & job evaluation. . performance appraisal.participation & empowerment. policies & roles and importance of Human Resource Management. Safety & Employee welfare. techniques for improving QWL. Quality of work life (QWL): Meaning. Interaction with other functional areas. Human Resource Management practices in India. Quality circles: concept. Employee training & development Career Planning & development UNIT-III Performance management : concept and process. Counseling for effective Human Resource Development. Organizing the Human Resource Management department in the organization. Placement and Introduction Process. transfers. incentive plans & fringe benefits Promotions.PUNJAB TECHNICAL UNIVERSITY HUMAN RESOURCE MANAGEMENT (MB-203) Max. Human Resource Planning: Definition. development and various approaches and to QWL. scope. demotions. absenteeism & turnover. Marks :100 External Assessment : 60 Internal Assessment :40 UNIT-I Introduction: Meaning. Introducing to collective bargaining HR Audit. structure . Human Resource Development: Concept. separation. Description. HRM &HRD a comparative analysis. Employee grievances and discipline . objectives. Selection.

P. Gupta V. Memoria Edwin B. Rao C.S.Suggested Readings: S. Flippo K.B. 1 2 3 4 5 6 7 8 9 Author V.B.P. No.S. Dwivivedi Gary Dessler Title Human Resource Management Personal Management Personal Management Publisher Exel Himalaya Tata Mc Graw Hill Human Resource Management Tata McGrawHill Personal Management & Industrial Tata Mc Graw Hill Relations Human Resource Management Sultan Chand and Sons HRM & Human Relations HRD in India Companies Himalaya Human Resource Management Mc Millan . Aswathappa Dale Yoder C. Michael R.

Retailing. Marketing mix. Factors affecting pricing decisions.Marketing and globalization Marketing planning process & strategic planning. Factors affecting marketing environment. Pricing Decisions: Objectives. Sales Promotion. Channel Design and Channel Management Decisions. Marketing and selling. Public Relations. Differentiation & Positioning. Pricing Strategies. Advertising.PUNJAB TECHNICAL UNIVERSITY Marketing Management (MB204) Max. E-Commerce:Marketing in the digital age. Services Marketing. UNIT-II Product Decisions: Product Mix. Promotion Decisions : Communication process. Buzz marketing. Packaging and Labeling decisions. Physical distribution. Strategic marketing process. UNIT-III Distribution Decisions: Nature and types of Marketing Channels. Market Segmentation & Targeting. Marks :100 External Assessment : 60 Internal Assessment :40 UNIT-I Introduction to marketing: Core concepts. Wholesaling. Global Marketing. New Concepts: Green Marketing. Branding & brand equity. Promotion Mix. Buying process. Pricing Methods. Managing the Sales force. Consumer adoption process.Marketing management.viral marketing Customer Relationship Management (CRM) Strategic marketing vs. Product Life Cycle and strategies. Text Books UNIT-IV . Consumer Behaviour & Factors influencing consumer buying behaviour. New product development. Marketing Information System : Concept and Components. Competitors Analysis.

Title Marketing Management Marketing Management Marketing Management Principles of Marketing Principles of Marketing Marketing Management Marketing Management Author Kotler. Bose Publication Prentice Hall Cengage & McMillan Cengage Prentice Hall Prentice Hall Himalaya . Jain Ramaswamy Namakumari Kurtz & boone Kotler & Armstrong Kotler & Koshy Biplab S. Philip Subhash c.

Operating and Financial Leverage. Van Horne 2. public deposits. Advantages and disadvantages of leasing. Consideration in dividend policy. Receivables Management. Valuation of bonds and stocks. Brealy & Myres John J. agency problem. Estimation of project cash flows. Evaluation of lease agreement. and Cash Management. Problem & Cases Financial Management Publisher Pearson Education Asia Pearson Education Asia Tata McGraw Hill Prentice Hall India Himalaya . Time Value of Money. Bonus Shares. Cost of Capital.IV Working Capital: Concept factors affecting working capital requirements. Debentures. Source of Long Term funds: Equity shares. 4. Unit . I. Sources of working capital. MVA and CAPM. Lease financing: Concepts. types of leases. James C. Average rate of return. Net Present Value methods. determining working capital requirements .PUNJAB TECHNICAL UNIVERSITY FINANCIAL MANAGEMENT (MB-205) Max.Kulkarni Publisher Vikas publishers Tata McGraw Hill Tata McGraw Hill Title Financial Management & Policy Fundamentals of Financial Management Principles of Corporate Finance Financial Decision Making: Concept.M. Unit . scope and objectives of financial management. 5. Capital rationing. Marks : 100 External Assessment : 60 Internal Assessment : 40 Unit I Evolution of Financial-management. Recommended Text Books: S. Management of Retained Earnings: Retained earnings & Dividend policy. Preference share.II Capital Budgeting: Capital Budgeting process.V. IRR. Unit – III Capital Structure: Determinants of Capital Structure.No Author 1. Pandey Financial Management 2. Khan & Jain Financial Management 3. Capital Budgeting Techniques: Payback Period Methods. factors affecting long term funds requirements. Capital structure theories. Hampton P. James C. Project Selection. Recent Developments—Introduction to concepts of EVA. Inventory Management. Benefit-Cost ratio. Van Horne & John M.No Author Title 1. Prasanna Chandra Financial Management (Theory & Practice) Reference Books: S. Forms of Dividends theories. 3.

Lawrence J.6. Gitman Principles of Management Pearson Education .

No Author Title 1. Methods of Data Collection. Interval and Ratio. Z test and ChiSquare test. Primary Scales of Measurement: Nominal. Presentation of Report.PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON RESEARCH METHODOLOGY (MB . Unit III Designing Questionnaire Sampling: Basic Concepts. Tests of Significance based on t. Research Process. F. Research Report Writing: Contents of Report. Tabulating. Limitations. Thornhill & Research Methods for Business 4.206) Max. Ordinal. Research Designs: Qualitative and Quantitative Research. Unit II Types of Data: Primary and Secondary Data. Lewis Publisher Tata McGraw Hill Tata McGraw Hill Thomson Learning Pearson Students . Scope. Marks: 100 Internal Assessment : 100 Unit 1 Introduction to Research : Definition. Exploratory. Recommended Text Books: S. Types of Scales: Ranking and Rating Scales. Zikmund Business Research Methods Saunders. Objectives of Research. Techniques and Determination of Sample Size Preparation of Data for Analysis: Editing. Executive Summary. Formulation and Testing of Hypothesis Small & Large Sample Tests. Use of Software Packages for Data Analysis. Bibliography format. Descriptive and Experimental designs. and Types. Cooper & Business Research Methods Schindler 2. Defining a research problem. Goods & Hatt Methods in Social Research 3. Coding. Unit IV Theory of Estimation.

Computer Network & Communication: Network types. Group chat.K. Decision Support System. SAP. joining tables in queries o Forms: creating and using forms. o Security: access control by enabling and disabling menus. Introduction to ERP. etc. Educational. o Macros: concept and simple use of macros o Modules: writing programs using Visual Basic for Applications (VBA). Foley. saving and editing.Sinha Leon & Leon Curtin. Marks: 100 Internal Assessment: 100 Unit I MS Access: o Creating Tables. o Reports: creating and printing reports. Voice over Internet Protocol: voice conference. Video conferencing. Inventory. SPSS. Network Communication Devices. Network topologies. DBMS. Network Applications: voice. Unit IV Working with Tally or any other Accounting Software package Text Books: Sr. Unit III Communication: The Electronic Web. Internet chat. o Managing Data and Files Unit II Application of IT: Business. adding and deleting records o Querying: creating. Author Title Publisher 1 2 3 4 P. CRM.PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max. Physical Communication Media. Sen & Martin Ron Masfield MS-Office Tech Publication Fundamental of Computers Internet for Everyone Information Technology BPB Leon Tech World Tata MCGraw Hill . Network Protocol (TCP/ IP). Information Services.

Duality. Recommended Text Books S. Linear Programming: Problem Formulation. Moore. Individual Replacement Queuing Theory: Models (M/M/1): (FcFs/∞).K. Decision Making: Decision making environment. decision tree analysis.No Author Title 1 J K Sharma Quantitative Techniques Managerial Decisions. Crashing of activity in CPM. Approximation Method. Principles of Optimality. Assignment Models. Marks: 100 Internal Assessment: 40 External Assessment: 60 PUNJAB TECHNICAL UNIVERSITY Unit I Introduction to OR: Managerial Decision Making and OR.APPLIED OPERATIONS RESEARCH (MB 301) Max. (M/M/1) : (FcFs/N) Unit III Inventory control (deterministic Models only) Price Break Inventory Model Dynamic Programming. Graphical & Simplex Method. Travelling Salesman Problem. Management Science Edition Publisher 1st for Macmillan 2nd in 12th 7th Tata McGraw Hill Kedar Nath Ram Nath & Co Sultan Chand . Zero Sum Two Person Game. decision under uncertainty. Early Start. Resource Leveling. and Sensitivity Analysis Unit II Transportation Models. decision under risk. Saddle Point.Kapoor Operations Research Lee. Pure Mixed Strategy. Early Finish. Replacement Models: Group Replacement. Graphical Method. OR Models: Principles and Types. Late Start Late Finish and Float. Recurrence Relation Game Theory.Sharma Operations Research 4 5 V.D. Trans-shipment Problem. Dominance Unit IV PERT-CPM: Uncertainty of PERT. 2 N D Vohra Quantitative Techniques Management 3 S.

Mustafi Kanti Swaroop Hira Gupta Title Edition Publisher Quantitative 1st Pearson Edn.6 Taylor S. K. Tulsian & Pandey 2. 3.Taha C.M. 5. Techniques & Introduction to 7th Tata McGraw Operations Research Hill Operations Research McMillan Operations Research Operations Research Operations Research Operations Research . 6. 7.Al) Management Science Reference Books S. 4.K. Sharma H.A.No Author 1. Hillier Lieberman J.Lee (et.

Recommended Text Books S. Central excise. Winding Up by court. Legality of Object. Unit III Law of Insurance: Fundamentals Elements of Insurance. Basics of Direct and indirect taxes( Income Tax.No Author 1 Chawla. Central and state sales tax). distinction between company and partnership. Performance and Discharge of Contract and Remedies for Breach of Contract. Difference between Transfer of Property and Possession. Basic features of law relating to carriers (Air.PUNJAB TECHNICAL UNIVERSITY CORPORATE LEGAL ENVIRONMENT (MB-302) Max. Meaning of condition and warranties. Rail and Shipping) Unit IV Company law: Characteristic of Company. Cheque and Rules Regarding the Crossing of Cheques. Negotiable Instrument: Bills of Exchange. Provision with respect to appointment and removal of Director. Customs. Indemnity and Guarantee. Garg & Sarin Title Mercantile Law Publisher Kalyani . Promissory Note. Free Consent. Dishonor of cheques and liability of banker and drawer. Right of an Unpaid Seller. Capacity of parties. Kinds and Formation of Company. Types of Shares. Meeting. Taxation: Constitutional framework of taxation. Unit II Sale of Goods Act: Meaning. Road. Consideration. offer and Acceptance. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Law of Contract: Definition. Introduction to the concept of agent and different types of mercantile agents. Share capital. Bailment and Pledge. Formation of contract.

impact of IT on management decisions. challenges and solutions. integrating functions and business processes. Enhancing Decision Making for Digital Firm: Decision Making and Decision Support System (DSS). Marks: 100 Internal Assessment: 100 Unit I Introduction: Why information systems? Perspectives and contemporary approaches to information system. Systems from functional perspective. establishing framework. enterprise integration trends. Mcommerce and mobile computing. customer relationship management system. management opportunities.PUNJAB TECHNICAL UNIVERSITY SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max. technology issues . overview of systems development. challenges and solutions. organizing and managing international information systems. management opportunities challenges and solutions. Security and Control: System vulnerability and abuse. alternative systems building approaches. Unit II Wireless Revolution: Wireless computing landscape. Unit III Enterprise application and business process integration: Enterprise systems. organizations. Managing the Digital firm: E-business. management opportunities challenges and solutions. Managing International Information systems: Growth of international information system. management opportunities. management and strategy: Impact of information system on business organizations. Executive support in the enterprise. Information system in Enterprise: Major types of systems in organizations. management opportunities challenges and solutions. Information systems and business strategy. e-commerce and emerging digital firm. Usage of information systems. management opportunities. management opportunities challenges and solutions. business value of security and control. Group decision support system (GDSS). Supply chain Management systems. Intelligent techniques. Ethical and social issues related to information systems in digital firm and information society. Managing knowledge in the digital firm: Enterprise wide knowledge management systems. wireless technology in the enterprise. Information systems. management opportunities challenges and solutions. Unit IV Redesigning the Organization with the information systems: Systems as planned organizational change. technologies and tools for security and control. business process reengineering and process improvement. networks and internet access. challenges and solutions.

Recommended Text Books S. 4. Murdick. Alter 2. 3. Laudon & Management Information 7th Pearson Laudon Systems: Organisation & Technology 2. management opportunities challenges and solutions.and opportunities for global value change.No Author 1. Goyal Management Information McMillan Systems: Managerial Perspectives Reference Books S. Ross Claggett Kanter Davis & Olson Title Information Systems: Management Perspective Information Systems for & Modern Management Managing with Information Management Information Systems Edition Publisher 3rd Pearson 3rd 4th 2nd Prentice Hall India Prentice Hall India McGraw hill .No Author Title Edition Publisher 1.

risks and benefits of Cost leadership. Porters’s five forces model. nature. Leadership and corporate culture.PUNJAB TECHNICAL UNIVERSITY STRATEGIC MANAGEMENT (MB 401) Max. Expansion. Industry standards and benchmarking. Location and timing tactics. Unit II Internal Appraisal – The internal environment. Goals and Objectives. Building and use of Core Competence. Strategic control and operational Control. Values. Organistion structure and systems in strategy implementation. Hofer’s product market evolution and Shell Directional policy Matrix). Role of strategists.Stability. Environmental scanning techniques. GE Nine-cell. and strategic management (Business policy). Corporate restructuring. scope. Concept. Conditions. Unit IV Strategy implementation: Resource allocation. Operational and derived functional plans to implement strategy. Business level strategies—Porter’s framework of competitive strategies. Environmental Appraisal—Concept of environment. Financial and non financial analysis. Importance. Defining strategic intent: Vision. Retrenchment and Combination strategies. Mission. . Business definition. Methods and techniques used for organisational appraisal (Value chain analysis. QUEST and SWOT (TOWS) PEST. historical analysis. Qualitative factors in strategic choice. Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Definition. political and technological). legal. Integration of functional plans. UNIT III Corporate level strategies-. Ethics and Social responsibility. Identification of Critical Success Factors (CSF). Balanced scorecard and key factor rating). Differentiation and Focus strategies. Strategic decision-making. Strategic Analysis and choice—Corporate level analysis (BCG. Process of strategic management and levels at which strategy operates. components of environment (Economic.ETOP. Organistional systems and Techniques of strategic evaluation. and importance of strategy. Industry level analysis. organisational capabilities in various functional areas and Strategic Advantage Profile. Concept of Synergy. social. Projects and Procedural issues.

Ghoshal.No Author Title 1.No Author 1. Kazmi Business Policy & Strategic Management 2. Piramal & Budhiraja Wheelen & Hungee Johnson & Scholes Jauch & Glueck Pearce & Robinson Title Strategy & The Business Landscape World Class in India Strategic Management & Business Policy Exploring Corporate Strategy Business Policy & Strategic Management Strategic Management Edition Publisher 1st Pearson Education 1st Penguin 6th 4th 5th 3rd AddisonWesley Prentice Hall India Tata McGraw Hill AITBS . 4. Thomson & Strategic Management: Strickland Concept & Cases Edition Publisher 2nd Tata McGraw Hill th 12 Tata McGraw Hill Reference Books S. Ghemawat 2. 6.Recommended Text Books S. 5. 3.

Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT – I Entrepreneur: definition, characteristics and skills. Generating and screening of business ideas. Govt. support to entrepreneurs, Entering/buying and Exit/selling a business, Entrepreneurial finance: venture capital. Family business: Opportunities, and problems of small business in India. UNIT – II Project: Definition and characteristics. Demand analysis and technical analysis. Environment Impact Analysis, Managerial Appraisal. UNIT – III Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet. Project Investment Criteria. UNIT – IV Risk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach. Implementation: Project planning and control, project organization. Review and audit of Project cost and implementation time. Reference Books: 1. Roy, Rajeev; Entrepreneurship; Oxford University Press. 2. Chandra, Prasanna ; Projects: Planning, Analysis Selection, Financing, Implemntation and Review; Tata McGraw Hill.

PUNJAB TECHNICAL UNIVERSITY CONUMER BEHAVIOUR (MB 901) Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Introduction to Consumer Behaviour: Consumer Behavior: Scope, importance and interdisciplinary nature Consumer Research Process: Qualitative and Quantitative research Market Segmentation: Uses and bases of segmentation Evolution of Consumer Behaviour: Introduction to Consumer Decision Making Models: Howard-Sheth, Engell Kollat-Blackwell and Nicosia Models of consumer decision-making Unit II Individual Determinants of Consumer Behaviour: Motivation: Nature and Types of Motives, Process of motivation, Types of Needs Personality: Theories, Product Personality, Self Concept, Vanity Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk Consumer Learning: Behavioural and Cognitive Learning Theories Consumer Attitude: Functions of Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent, Multi attribute and Cognitive Dissonance), Attitude Change Strategies, Designing persuasive communications Unit III External Influences on Consumer Behaviour Culture: Values and Norms, Characteristics and Affect on Consumer Behaviour, Types of sub culture, Cross cultural consumer behaviour Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle Social Class: Categories, Measurement and Applications of Social Class Unit IV Consumer Decision Making Process Personal Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion Leader, Opinion leadership and Firm’s Promotional Strategy Diffusion of innovations: Diffusion Process, Adoption Process, Profile of Consumer Innovator Recommended Text Books: 1. Schiffman, L.G. and Kanuk, L.L., Consumer Behavior, Prentice Hall of India 2. Loudon, D. and Bitta, D., Consumer Behaviour, Tata Mc Graw Hill 3. Assael, H., Consumer Behaviour in Action, Cengage Learning

Reference Books: 1. Blackwell, R.D., Miniard, P.W. and Engel, J.F. , Consumer Behaviour, Thomson Learning


Max. Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I

Preliminaries: Basic concepts of Marketing Research - Introduction Marketing Research & MIS, Marketing Decision Support System. Advanced Scaling Techniques: Scale Construction, Item Analysis, Scale Evaluation in terms of Reliability, Validity. International Marketing Research Unit II Advanced Data Analysis I: Multiple Regression Discriminant Analysis Conjoint Analysis Unit III Advanced Data Analysis II: Multi Dimensional Scaling Factor Analysis Cluster Analysis Unit IV Applications of Marketing Research: Sales Analysis, Market Potential Analysis, Sales Forecasting Market Segmentation Product Research: New Product Development Process, Test Marketing Advertising Research: Media Research, Copy Testing Brand Positioning Motivation Research Recommended Text Books: S Author Title Edition No. 1. Naresh Marketing Research: Applied 5th Malhotra Orientation 2. Boyd, Westfall Marketing Research 8th & Stasch 3. Luck & Rubin Marketing Research 7th Publisher Pearson AITBS Prentice Hall India

Reverse Logistics. material handling. inventory management. Supply Chain Management: Evolution. Financial strategy. Analyzing customer data and identifying target customers. Supplier Service Policy (SSP). Scope. Shipment Planning. Social factors influencing buying decisions in retailing. Pricing decision for merchandise. Elements: Order processing. Human Resource Management in Retailing: Gaining competitive advantage through HRM. Warehouse Operations. Unit II Retailing Strategy: Retail strategy. Promotion strategy. Store layout. Network Design. Transportation and Distribution Management – Optimization. Opportunities in retailing. Customer Buying Behaviour in Retailing: Types of buying decisions. Unit IV . Purchase order processing (POP). Buying process. Present need. Motivating retail employees. Estimating demand for a new location. Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Retailing: Definition. Economic significance.4. Churchill Iacobucci & Marketing Research: 9th Methodological Foundations PUNJAB TECHNICAL UNIVERSITY Thomson Learning RETAIL AND SUPPLY CHAIN MANAGEMENT (MB903) MB 903 Max. Buying merchandise. Unit III Merchandise Management: Planning merchandise. planning a retail promotion strategy. Types of retailers. Container Fleet Management. warehousing. Customer Relationship Management: CRM process. Retail Locations and Site Selection: Location opportunities. Concept. Significance. Store Management: Managing the store. Retail Communication Mix: Developing brands and building customer loyalty. Target market and retail planning process. Factors affecting the site selection. Developing and implementing CRM program. Design and visual merchandising. Vendor evaluation. Designing retail organization structure. Multichannel retailing including online retailing (E-tailing).

New Delhi.Demand management. Role of IT in supply chain management. 4. Rahul V Altekar. Supply Chain Management PHI. Books Recommended: 1. Barry Berman & Joel R Evans. Supply Chain Management concepts and case. PHI. Tata McGraw Hill. Robert B Handfield and Ernest L Nichols. PHI. 3. Procurement management. New Delhi. Performance measurement and controls in supply chain management. Levy Weitz. Retail Management. . New Delhi. Operations management. Retailing Management. New Delhi. 2. Logistics management.

Advertising strategies. Controlling the Sales Force: Sales Budget. and Multi-Media Strategies. Functions and Client Relationship. S. Audio. Copywriting for print. Unit II Media: Types. Planning and Managing Advertising campaign. Books Recommended 1. Chunawalla. Marshall. Evaluation of Advertisements: Measuring advertising effectiveness.A. Media Planning process. .PUNJAB TECHNICAL UNIVERSITY ADVERTISING AND SALES MANAGEMENT (MB 904) MB 903 Max. Sales control and cost analysis. Sales Management. Staff meeting and Sales Contests. Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Advertising: Definition. Laivdge–Stenier Model of communication. Mark W. Sales organization structures: Types of sales organization structure. Training sales force Motivating Sales Personnel. Prentice Hall India. Unit IV Sales Force Management: Recruiting and selecting sales personnel. Copywriting: Guidelines for copywriting. Social and Economic Aspect of Advertising. Advertising Agencies: Structure. Unit III Sales Management: Objectives. Managing expenses of sales personnel. Mumbai. Advertising Campaign: Types. Relationship of sales department with other departments. Johnston & Greg W. Types. Scope. Objectives. Selling process. Advertising Budget: Budget process. Personal Selling objectives. Media Selection. Sales Quotas. Tata McGraw-Hill New Delhi. Himalaya Publishing House. Advertising as a communication Process: Concept of Integrated Marketing communication. Laws and ethics of advertising in India. 2. relationship with product life cycle. Sales Force Management . Sales Territories. Govoni & Still. Cundiff. Nature. Advertising layout: Components and its position. 3. AIDA Model. Compensating Sales Personnel. Administering the budget. Distributive network relations. Determining Sales related marketing Policies. Foundation of Advertisement Theory and Practices. TV and outdoor media.

Himalaya Publishing House.4. . New Delhi.S. Rathor. Advertising Management. B.

Consumer Durables. Role of government in Rural Marketing. farm equipments. Rural and Urban Market: A Comparative Analysis Unit II Rural Marketing Research: Rural Consumer Behaviour. credit availability. Project Shakti of HUL. land distribution & use. Services. Processing & Retailing Organized Rural Retailing Unit IV Social Marketing: Corporate Social Responsibility and Rural Marketing Consumer Education: Consumer Education and consumer movement in rural India. fertilizers. Rural Market: Size & structure. Market research (with special reference to seeds. artisan products. infrastructure. Rural Industry: Marketing of rural industry. literacy level. population. development programmes. new techniques. New Product Development for Rural Markets. Brand Management in Rural Market and communication media & message. Factors influencing Rural Marketing: Socio-cultural factors.: Rural Retail Channel Management Marketing Strategies & Tactics with reference to rural markets: FMCGs. Segmentation of Indian rural market. Importance. Definition. occupation. Challenges and Opportunities in India. Project Haryali of Shri Ram Marketing of agricultural produce. cottage industry. agricultural output & other services. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Rural Marketing: Nature. local requirements. Unit III e-Rural Marketing: e-Choupal Model of ITC.PUNJAB TECHNICAL UNIVERSITY RURAL MARKETING (MB 905) Max. Scope. distribution channels. Agricultural Inputs.) Product and Service Marketing in Rural India: Rural Marketing Mix: Product Planning. Role of NGOs in Rural Marketing . communication media. Rural Artisans’ Products. IT for Sustainable Rural Development and E-Governance in rural market Corporate Sector in Agri-business: Cultivation. Cooperative Rural marketing & Processing societies. Rural Market Mapping Rural Market Index: Thompson index.

Krishnamacharyulu & Ramakrishnan Title Rural Marketing Rural Marketing Text & Cases – Edition 1st 1st Publisher TATA McGraw-Hill Pearson Education Asia Reference Books S.No Author 1.Recommended Text Books S.No Author 1 Samiudin & Rehman 2 3 Rajagopal Sukhpal Singh Title Rural Marketing Edition Indian Rural Marketing Rural Marketing Management 1st Publisher National Publishing House Rawat Publishers Vikas . Dogra. Ghuman 2.

Service Consumer Behaviour in Services: Customer Expectation of Service. Unit II Building Customer Relationships. Managing Demand and Capacity. Tata McGraw Hill. Customer Perceptions of Service. types of new services . Zeithmal A Valarie and Bitner Mary. Physical evidence and the Servicescapes Unit III Delivering and performing service through Employees. Author Books Publisher 1. Services Marketing . New Delhi. New Delhi .PUNJAB TECHNICAL UNIVERSITY SERVICES MARKETING (MB-906) Unit I Introduction to Services. Pricing Strategies Service Quality: Integrated gaps model of service quality. New service development process. Recommended Text Books Sr. Growth of service sector economy. Waiting Line Strategies Integrated Services Marketing Communications and Services marketing triangle. Unit IV Pricing of services: Pricing approaches. Service Classification. Pearson Education . Christopher H. Characteristics. 2. Intermediaries and Customer Participation. Prescriptions for closing quality gaps. Service Marketing Mix. Services Marketing. Lovelock. Service recovery and recovery strategies Service development and design: Challenges of service design.

PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL MARKETING (MB 907) Max. International pricing policy: Factors influencing selection of pricing policies. International product policy: Product standardisation & adaptation. export packaging. Export documents. NAFTA. International Economic Environment: IMF. international product mix. S. International Marketing: Analysis & Strategy. SAARC. Unit III . Onkvisit. MERCOSUR International Marketing Research. Indian export and import policy export promotion organizations. role of internet in international distribution International communication policy: communication strategies in international marketing. Legal. types of international distribution channels. Socio Cultural and Technological environment. Reasons for going international. Environmental. ASEAN. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Definition. export incentives. WTO International Monetary System International Trade Barriers: Tariff and Non Tariff Regional Blocks: European Union. export quality control. J. International trade theories. Unit IV Direction & composition of Indian exports. Country Risk Analysis. International distribution policy: Factors influencing selection of international distribution channels. scope and challenges of international marketing. international promotion mix. processing of an export order.. shipment and procedures thereof. Prentice Hall India. export finance. international pricing strategies. International product life cycle. Recommended Text Books: 1. & Shaw. Forms of international market entry: Indirect and direct methods. Producing for exports. organisation and structure of export and import houses. Selection of export markets. Unit II International Marketing Environment: Political.

C. and Beal. Ronkainen. Czinkota. Thomon Learning. T. Cateora & Graham. International Marketing. Cherunilam. F. 4. Pearson Education Asia. 3. Global Marketing Management. 3.. International Marketing. McGraw Hill. Himalaya. J. Daniels. Reference Books: 1. Himalaya Publishing.M. . 2. Cherunilam. Keegan.. I. International Marketing. International Business. International Trade & Export Management. Sutton Brady.2. Pearson Education..

concept of futures. Efficient market theory random walk: weak form. capital asset pricing theory (CAPM). options. formula plan.IV Options & futures: concept of derivatives. alternative classification of industry. industry analysis: introduction. forwards & badla contracts. Unit . characteristics of future contract. Comparison of random walk. semi-strong. security market line. investment opportunities. capital market line. SWOT analysis for industries. option contracts settlement. DOW theory. option trading. Company analysis – nature and style of management. portfolio revision techniques. Fundamental analysis: concept & significance of economic analysis. Empirical tests. strong form of market.III Portfolio analysis selection: portfolio theory. Recommended Text Books: S. Unitt . economic factors & industry analysis. pricing of option futures. difference between future. optimum portfolio. market sentiment indicators. Unit . return portfolio risk.PUNJAB TECHNICAL UNIVERSITY SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (MB 921) Max. dollar cost averaging. confidence indicators.I Investment management: objective. industry life cycle analysis. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit . ratio analysis. and philosophy of individual & institutional investors. technical & fundamental analysis. points & figure charting. constant value & constant ration plan. need for industry analysis.No Author Title Publisher . efficient set of portfolios. volume indicators. its types. bar charting.II Technical analysis – different techniques of analysis. key role of financial analysis. corporate portfolio management in India.

B Bodie. Mohanty Security Analysis & Portfolio Prentice Hall India Management Modern Investment Theory Investment Management: Security S. Bailey 6. Bhalla Investment Management Tata McGraw-Hill Sharpe. 2.1. 3. Chand Analysis and Portfolio Management Investments Prentice Hall Tata McGraw-Hill . Alexander.K. 5. Investments Marcus. Kane. 4. Prasanna Chandra Fischer & Jordon Robert Hauge V.

Amalgamation and merger of companies. own or lease. Introduction to TDS and payment of Advance Tax. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit . Double Taxation Avoidance Agreements.PUNJAB TECHNICAL UNIVERSITY DIRECT TAX PLANNING (MB 922) Max. Dividend policy. Rates of tax & computation of tax liability of individuals. Dr Vinod K. Clubbing provisions. Income from other sources. Direct Taxes Ready Reckoner 2. Set off and carry forward of losses. tax planning under relevant heads. Individual Taxation: Income from salary. Singhania. Unit . Concepts of tax planning. issue of bonus shares. tax planning relating to employee’s remuneration. Location of Business. close or continue. inter corporate dividends. Management Publication Pvt. Capital gains. Direct Taxes Planning & Taxmann’s Kapil Singhania. Nature of Business. Ltd. Unit . importance & scope of tax planning. Foreign collaborations and joint ventures. Exempted Incomes. Managerial decisions like make or buy. export or local sales. Income from house property and tax planning.III Corporate Taxation: MAT provisions. Unit . Tax planning under Wealth Tax Law. Ltd.II Income from business & profession. replace or repair.I Basic definitions under income tax act & determination of residential status. Recommended Text Books: S. Tax planning relating to individuals in general. Monica Singhania Direct Taxes Ready Reckoner .IV Tax planning relating to following areas: Ownership pattern. Deductions out of GTI.No Author Title Publisher 1 Girish Ahuja & Ravi Corporate Tax Planning & Bharat Law House Gupta Management Pvt. tax evasion & tax avoidance.

Ltd. 2. Vision Books 3. Vinod K. Direct Taxes – Law & Practice Singhania. Lakhotia.Reference Books: S. Kapil Singhania..N. Monica Singhania R. Corporate Tax Planning Subhash Lakhotia .N o 1. Bhagwati Prasad Direct Taxes – Law & Practice Dr. Author Title Publisher Wishwa Parkashan Taxmann’s Publication Pvt.

T. Marks – 100 External assessment – 60 Internal Assessment . Corporate strategy and high technology investments. 6. New York. Spin-off. Sheridan: Financial Markets and Corporate Strategy. Unit – II Investments Decisions under Risk and Uncertainty: Techniques of investment decision. John Wiley. sensitivity analysis and simulation method. Evaluation of merger proposal. Buy-back of shares. Determination of swap ratios. Robert S. Cross sectional analysis of financial statement information. Financial models.F: Financial Theory and Corporate Policy. Mean-Variance Analysis and Capital asset pricing model. Control. Demerger and reverse merger. Unit – III Financial analysis and planning. Harvard Business Press. certainty equivalent factor.40 Unit . Corporate Valuation and Value Based Management Unit – IV Expansion and Financial Restructuring: Mergers and amalgamations . benefits and cost of merger. J: Valuation: Measuring and Managing the value of Companies. Corporate and distress restructuring. 2. Copeland. Chandra.. PHI. Forecasting Financial Statements. Portfolio Tools. New York.PUNJAB TECHNICAL UNIVERSITY STRATEGIC FINANCIAL MANAGEMENT (MB 923) Max. and Weston. Tata McGraw Hill. London. Copeland. reasons for merger. Delhi.I Financial Policy and Strategic Planning: Components of financial strategy. Recommended Books: 1. 7. Addison-Wesley. statistical method. T and Murrin. George: Financial Statement Analysis. Objectives and goals. International Edition. Strategic planning process. D: An Introduction to Strategic Financial Management. and Cooper. Robin: Cost & effect: using integrated cost systems to drive profitability and performance.. Factor models and Arbitrage Pricing Theory. Jone: Financial Decision Making. Tata McGraw Hill. Grinblatt.risk adjusted discount rate. legal procedure for merger. New Delhi. Pearson Education. governance and financial architecture. Prasanna: Financial Management. 5. 3. 4. CIMA/Kogan Page. Koller. Mark and Titman. 8. Hampton. . LBO. Sell-off. Allen. Foster.E. T. J.corporate restructuring. Kaplan.

Tata McGraw Hill. and Myers. Richard A. Stewart C. .: Principles of corporate finance. Brealey.9.

Venture capital . Concept. Latest guidelines of SEBI w. functioning of depository systems. Types of Insurance. venture capital in India. various credit rating agencies in India and International credit rating agencies.II Mutual funds and AMCs . procedural aspects in factoring. depository systems in India.Introduction. Recommended Text Books: S. origin and growth of mutual funds. Credit process followed by credit card organisations.Online Vs Offline Trading. Clasification of mutual fund schemes. and custodians. Insurance Services.Meaning. factors affecting credit rating & procedural aspects. organisational aspects and importance of merchant bankers. Trustees. Credit rating .Introduction. Unit .No Author 1.t Merchant bankers. process of switching over to depository systems. Life Insurance Products. pros and cons. prospects of factoring in India. advantages to lessor and lessee. Unit . Merchant Banking .I Financial Services . Plastic Money .the concept and objective of credit rating. benefits. depository participants. AMCs.Gordon & K. Constitution & management of MFs . State of mutual funds in India. difference between leasing & hire purchase. Commercial Bill market. business. Principles of insurance. advantages and disadvantages in mutual fund schemes.Origin and development of merchant banking in India scope. financial aspects.III Leasing . Market for CPs and CDs. Depository .IV Call money market.concepts and characteristics of venture capital. Securities Trading .concept.Development of factoring types & importance. Demat and Remat. NAV and pricing of mutual fund units. Natarajan Title Financial Markets & Services Publisher Himalaya . types of leasing business. types and their importance. E.r.Sponsors. SEBI regulation.Concept and different forms of plastic money . Unit . Factors affecting utilisation of plastic money in India.Traditional and ULIPs. Discount market and market for financial guarantees.PUNJAB TECHNICAL UNIVERSITY MANAGEMENT OF FINANCIAL SERVICES (MB 924) Max. guidelines for venture capital. Factoring .concept and development of leasing. Marks: 100 External Assessement : 60 Internal Assessment : 40 Unit . Treasury bill market.credit and debit cards.

4. 3. 6. Bansal Gordon & Natarajan Title Financial services & system Financial Instruments and services Financial Services Financial Institutions & Markets Merchant Banking & Financial Services Financial Markets & Services Publisher Thomson PHI Tata McGrawHill Tata McGrawHill Unistar Books Himalaya . 2.2.Bansal Merchant banking & Financial Services Unistar Books Suggested Readings: S.No Author 1. S Gurusamy Nalini P T M Y Khan L M Bhole Lalit K. 5. Lalit K.

Unit . foreign portfolio investment. International financial environment: international transactions & financial market.No Author Title 1. P. their process of issue. Apte 3. interest rate.II Foreign direct investment & foreign institutional investment foreign collaboration trends since liberalisation. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit . Sharan International Financial Management 2. regional & national development finance. Publisher Excel Books Tata McGraw Hill Anmol Publications . inflation. V. fixed rates currency. limitations & specific guidelines issued by Foreign Investment Promotion Board (FIPB). Financial operations of multinational corporation: sources & investment: short. V. swap markets. trade & capital flow. Multilateral financial institution : WB/IMF. the securities market. Unit .G. Maurice D. ADB. ECBs. Different types of risks: country risk analysis. Basic instruments. Export & import financing: role of commercial banks. FEMA. exchange control & currency devaluation.PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL FINANCE (MB 925) Max. third world and Asian stock exchanges: working and their influences. Bhalla Title International Finance International Financial Management Management Text & Cases Publisher PrenticeHall India McGraw Hill Inc. Luxemburg.IV New developments in international finance: country funds. Levi International Finance Reference Books: S. types. currency coupon.. role of financial futures. medium & long term national currency financing foreign currency financing. International financial investment strategies and regulations for Indian Companies. London. ADR.I International Finance: concept & role of international finance manager in multinational corporations.K. GDR.III Financial innovation & risk sharing: introduction. benefits. bond market. International stock exchanges: New York. financial future trading. Unit . basic swap structure. ex-proprietary action etc. private non-bank sources of finance. futures markets in growing world. EURO issues.No Author 1. Madhu Vij 2. private investment companies. Recommended Text Books: S.

Author Joseph Maciariello/Calvin Kirbi P. Anthony & Management Control Systems Vijay Govindrajan Reference Books: S.No 1. Unit . Unit . Management Control (Principles & Practice) Modern Management systems: Text & Cases Publisher PHI 2. Merchant Title A.PUNJAB TECHNICAL UNIVERSITY MANAGEMENT CONTROL SYSTEM (MB 926) Max. Control in service organizations. TQM and DSS. Impact on management compensation. nature and scope. Marks – 100 External assessment – 60 Internal Assessment .II Responsibility Centers: Revenue and expense centers.No 1. Profit centers. Saravanavel Kenneth A. 3.IV Performance analysis and measurement. Investment centers. Behavioral aspects of budgets. Recommended Text Books: S. Behavioural considerations. Modern control methods: JIT.I Management Control System: Basic concepts. Control in multinational corporations. Transfer Pricing: Objectives and methods. Variance analysis and reporting.III Budgeting: Budget preparation.40 Unit . Systems HPH Control Pearson . Management Control Systems J. Unit . Types of budgets. Control environment – Concept of goals and strategies. Author Title Publisher TMH Robert N.

Datar Cost Accounting PHI . Foster. Horngren.4.

Walmsley.FINANCIAL ENGINEERING (MB 927) Max. Mark and Titman. Absolute valuations versus relative valuation. Recommended Books: 1. Marks – 100 External assessment – 60 Internal Assessment . Hull.: Financial Engineering. swaptions. Growth and Contributory factors to Growth of Financial Engineering. the required rate of return. Prentice Hall of India 3.I Overview . and Bansal.IV Forwards and futures: Basics & Types. Strong. Julian: New Financial Instruments. Legal.S. Modeling. Skills and Knowledge Required: Statistical. Interest rate risk management. the practice of hedging. Option Greeks. Futures and Other Derivatives. scope. Speculation.40 Unit .: Investments. Risk Management and corporate strategy. difference between financial engineering and financial analysis. tools used in financial engineering. Measuring return and risk. Grinblatt. Thomson South-Western 7. Basic Principles of options. William F. Option trading strategies. Time value of money. John F. Unit . arbitrage and market efficiency. Sharpe. Prentice Hall of India 4. Marshall. S. Prentice Hall of India . Sheridan: Financial Markets and Corporate Strategy. Kumar.S: Financial Derivatives.II Determinations of value of financial instruments and products. Prentice Hall of India 2. Robert A. credit derivatives. Other derivative assets: futures options. Unit . Portfolio consideration and investment horizons.: Options. Prentice Hall of India 6. Accounting and Taxation. Unit . Tata McGraw Hill 5. exotic options. Option pricing – Black Scholes Model. Vipul K. warrants.III Derivatives: Types and uses.Meaning. Technology. forward rate agreement.: Derivatives – An Introduction. Swap. John C.

Gatt Load Chart. Detailed Scheduling: Gantt Scheduling Chart. Factors influencing Scheduling.John Collary Jr. Production Control for Batch production: Inventory Control for Single and Multiple Products. Procedure Scheduling. Infinite and Finite Loading. Operations Capacity Planning. Job Sequencing for Machine Limited Scheduling Systems. Forms Schedules. UNIT-2 Production Order: Process Charts. Production Procedure: Production Cycle.G. Master Production Schedule (MPS). 3. Production control for Job Shop Production: Jumbled Flow in a Job Shop. Visual Load Profiles. Robbert D. Sections of Planning & Control Department. 1. UNIT-4 Production Control for Mass Production: Design of Production Line. Process Selection. Line of Balance. Job Sequencing for Men and Machine Limited Scheduling Systems. Operation & Route Sheets. Objectives. Sr. Breakdown of the Production Order & preparation of various Cards. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT-1 Production Planning & Control: Importance. Rough Cut Capacity Planning. Recommended Texts: Author Book L. Plant Location. Functions Types of Production Systems.Aggarwal & Parag Diwan Management of Production System Adam & Ebert Production & Operations Management Dilworth James B. Production & Operations Management Eilon Samuel Elements of Production Planning & Control N. Forward and Backward Scheduling. 2. 4 5. Sr. Expediting. Landel. Inputs of Schedule. Plant Layout.PUNJAB TECHNICAL UNIVERSITY PRODUCTION PLANNING & CONTROL (MB-941) Max. Dispatching. UNIT-3 Production Control: Machine Loading. Production Master Programmes. Material Requirement Planning (MRP).Nair Production and Operations Management Suggested References: Author P.Production Organization: Organization Structure. recording Progress. Aggregate Planning Process.Production Planning: Operations Planning and Scheduling Systems. Planning & Control in the Production Procedure. Reducing Scheduling Problems. Strategies for Aggregate Planning. Robert Fair Busbridge Books Production Operation Planning & Control Principles & Production Control .N. Drawing a Job Schedule. Product Selection. Disaggregation of Aggregate Plans. Input / Output Control. Assembly Line Balancing.

Target Costing. UNIT-4 Cost Analysis: Elements of Affecting Costs. Negotiation: Objectives. Techniques Value Analysis: Concept. Shipping Terms. Sources of Cost Data. Price Analysis. Profit Centre Concept.PUNJAB TECHNICAL UNIVERSITY PURCHASING MANAGEMENT (MB-942) Max. Discounts. Materials Planning. Vendor Development & Maintenance. Classification. Advantages. Advantages. Loss and Damage of Freight. Techniques. Process. Steps for Value Analysis UNIT-2 Spares Part Management: Inventory Problems. Demurrage. Aggarwal & Parag Diwan 2. Procurement. Gopala Krishan : Purchasing & Supply Management : Purchasing & Materials Management : Management & Production Systems References: 1. Techniques.N. Application.Materials Codification: Evolution of Codes. N. Transportation Strategy and Cost reduction Recommended Texts: 1. Categorization. Modes of Transportation. Purchasing Objectives and Policies Operating Procedures. Import Substitution Public Buying Traffic: Transportation Cost. Pricing Principles: Economic Consideration in Determining the Right Price. Purchasing Cycles UNIT-3 Supply Sources: Importance of Source Selection. Objectives Make or Buy Decisions.G. Selecting the Source. Vendor Rating. Competitive Bidding. Price Negotiation Contract Management. L. P. Nair : Production & Operations Management . Standardization: Definition. Methodology. Inventory Control. Pricing Factors Purchasing Functions. Specification. Relationship pf Purchasing Department with other Departments. Direct & Indirect Costs. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT-1 Role. Organisation for Value Analysis. Dobler & Burt 2. Supply Management Activities.

UNIT-4 Material Handling : Choice of Equipments. Loss and damage of Freight Demurrage. Gopal Krishan & Sandelya 2. Factors affecting Inventory. Limitations and Advantages of MRP. MRP System Components. Reorder Level. SDE.Aggarwal & Parag Diwan Recommended References: Author Buffa & Taubert Books Inventory Management Production Planning & Inventory Control Purchasing and Supply Management Production and Operations Management Management of Production System Books Production Inventory Systems : Planning & Control Sr. . Functions of Inventory. Stores Location and Layout. Inventory Costs. Waste management : Sources of Surplus. Buying Surplus Material Recommended Texts: Sr. L. Disposal of Surplus. Inventory Classification. Evaluation of Material Handling. 1. Perpetual Inventory System. Narasimhan.N. Inventory Control: Objectives. Issue Control. McLeavey. Receiving Procedures and Control. Advantages and Disadvantages of Inventory. UNIT-2 Factors affecting Stock levels. GOLF. FSN SOS XYZ Classification. Dobler & Burt 4. Traffic : Transportation cost. Lead Time. Stores system and Procedures Classification and Codification. Model of transportation. Stores Management: Store Objectives. Feedback Inventory Information System. Shipping terms. HML Analysis VED Analysis. Cost Reduction Methods. Stock Valuation Methods and Stock Verification. Material Requirement Planning (MRP). Selecting Inventory Control Techniques: ABC Analysis. MRP Objectives & Methods. Preservation. Standardisation. Control Policy. Order Point. Storing of Materials. Dynamic and Deterministic Models Probabilistic Models: Determination of EOQ under various conditions of Demand and Lead-Time Analysis. Author 1. Marks : 100 External Assessment : 60 Internal Assessment : 40 UNIT-1 Inventory: Concept. BASIC EOQ Model. Adam & Ebert 5. Stores Documentation. Transportation Strategy and Cost Reduction. Economic Order Quantity (EOQ).PUNJAB TECHNICAL UNIVERSITY INVENTORY MANAGEMENT (MB-943) Max. Identification of Materials. Maximum and Minimum Level. Billington 3. Just in Time (JIT) UNIT-3 Inventory Models: Static. Safety or Buffer Stock.

Total Quality Control Suggesting Sr. Statistical Process Control. J. UNIT-3 Strategic Quality Management Quality Management in Marketing Quality Management in Designing Quality Management in Manufacturing Quality Management in Suppliers Quality Management System UNIT-4 Total Quality Management . Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT-1 Quality . Kaizen. Author Chandra Bounds Eugene Grant Books Quality Circles Total Quality Management Statistical Quality Control . & Gryna.Concepts. Quality Control. Difference between Inspection. UNIT-2 Pareto Analysis. Quality Certification . 1. Quality Planning & Analysis Logothetis. ISO 9000 Series Concepts and Procedure Recommended Texts: Sr.Quality Assurance. Acceptance Sampling. Trade off between Quality Costs and Schedules. 2. Author Books Juran. 1. Quality Control Control of Quality. Contributions of Deming.M. Ishikawa Cause and Effect Diagnosis.M. Control Charts. Quality Problems and Causes. P. Life Cycle Costs. Juran. N. Quality Costs and its Analysis. Philip Crossby. Developing a Quality Culture. 2. Quality Assurance and Total Quality Management.PUNJAB TECHNICAL UNIVERSITY QUALITY MANAGEMENT (MB-944) Max.Concepts. Role of Quality in Changing Business Conditions. 3. Organization for Quality.

Social consequences. CSIR in development and dissemination of technology. Impact of Technological Change on Employment and Productivity. TRIPS and W. and Technology Managing Technology.O. patents. Sharif Nawaz 2. UNIT-3 Law regarding protection of trade intellectual property rights.T. .Technology policy. Technology Absorption and Diffusion. role of information system. Longman Publications Technology for Development. Evaluation/Assessment of competing Technologies. organisations such as DST. role of various government. quality systems and market feedback. Fredruck Betz 3.its impact on Indian Economy. ESCAP Secretariat. Foreign Diffusion.PUNJAB TECHNICAL UNIVERSITY TECHNOLOGY MANAGEMENT (MB-945) Max. Collaboration and Strategic Technological Alliances. UN-ESCAP Management of Technology Transfer APCTT Bangalore. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT-1 Management of Technology: Various aspects and Issues. Technology Development. Strategic Considerations. Technological change and Innovation. Technology development at organisation level. . UNIT-4 Technological environment in India . REFERENCES: 1. Prentice Hall Technology Strategy and the Firm. trade marks. UNIT-2 Technology Forecasting. Mauk Dudgson 4. Acquisition and Transfer.

UNIT-4 Technological Innovation in Manufacturing: Automated Design Support. Production Strategy. Computer Aided Manufacturing (CAM). Theory of Constraints.coding composite component. Max. Bench Marking. Flexible Manufacturing System (FMS). Production Planning and Inventory Control in Manufacturing Strategy.Narasimhan Mcleavey. Dilwort Production & Operations Management 3. Artificial Intelligence (AI). Group Technology and Just-In-Time. Planning the Operation.Product Selection Linking the product with marketing.PUNJAB TECHNICAL UNIVERSITY MANUFACTURING POLICY & IMPLEMENTATION (MB-946) External Assessment: 60 Internal Assessment: 40 UNIT-1 Production function: Production function & the organisation. Five Ps of production. job batch and flow production methods. Theory of Constraints & Synchronous Manufacturing: Introduction. The KANBAN System. Elements that support JIT flow. Optimised Production Technology (OPT). Billington Production Planning & Inventory Control 2. Advantage of JIT Manufacturing. total Quality Control. Setting up Production System. Computer Integrated Manufacturing (CIM). UNIT-3 Manufacturing & Service Strategies: Manufacturing as a competitive advantage. Group Technology . Strategic Alliances. Reverse Engineering. Speed to Market. The Goal of Performance Measures. Technology Audit. Simultaneous Engineering. Synchronous Manufacturing. Product flow analysis. Automation in Services. Corporate Strategy & Manufacturing Strategy. Marks: 100 REFERENCES: 1. Muchbevan Dekland & Leckyer Production & Operations Management . Controlling the Production. Planning & Controlling the Operations . UNIT-2 Manufacturing System Design: Organisation of Manufacturing Operation. Just-In-Time Manufacturing: JIT manufacturing. James B. People Involvement.

1948 Payment of Bonus Act. agencies for administrating labour welfare laws in India. of India.L. Law relating to social security Payment of wages Act.1948 Provident Fund & Miscellaneous Provision Act. Labour administration.classification of welfare work. I.No. Sr.1951 Gratuity Act. agencies for welfare work. Social assistance and social insurance Evolution of Social Security. 1965 Workman’s Compensation Act.1936 UNIT-II Minimum Wages Act. Security Labour Welfare Himalayas Publishing House 2.O and social Security The concept of Labour welfare: definition.I Evolution of labour welfare .A.1923 Maternity Benefit Act.PUNJAB TECHNICAL UNIVERSITY Social Security & Labour Welfare MB.M. welfare work by trade unions Labour welfare work by voluntary social organizations.Sharma Social.O Social Security. welfare work and social work UNIT. International labour Office UNIT-IV .(961) Max Marks: 100 External Assessment: 60 Internal Assessment: 40 The concept of scope of social security. Welfare activities of govt. Author Title Publisher 1.L.1961 UNIT-III Employment State Insurance Act. Scope and Objectives.1972 I.

Hopwood . Problem and Steps involved in Evaluation. Handbook of Human Resource Management Practice Cogan Page. Dayal . Evolving Training Policy UNIT-II Training and Development System. Emerging issues in Training and Development in India Suggested Readings: Sr.R. New Delhi 3. Criteria. Team Building Exercises. Lynton. Armstrong M.P and U. Designing Development Programmers. Resistance in Training.Pareek Training and Development irwine Doresy. London 2. Approaches to Management Development. Craig . UNIT-III Developing effective Trainers. Training Methods. UNIT-IV Evaluation of Training and Development. Designing training programmers.A. Role of External Agency in Training and Development . Author Title Publisher 1.PUNJAB TECHNICAL UNIVERSITY Training & Development (MB-962) Max Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT. Management Games.I Manpower Training in organizations Prentice Hall of India. Principal of learning Identification of Training Needs. Training Centers. Training for change.I Training and Development : Process and significant. New York 4.No.Robert Training and Development Handbook McGraw Hill.

Scope. Blum & J. Title Industrial-Organisation Psychology Edition - REFERENCE BOOKS: S. Types. M. Individual differences and their evaluation. 2. and Shift Work. Marks: 100 MB 663 External Assessment: 60 Internal Assessment: 40 Unit I Introduction: Nature. Measures of improving morale. Boredom & Monotony. Colour. Brief history of industrial and organizational psychology. Fatigue. Permanent Part-Time Employment.No Author Title 1. Music. Unit II Psychological testing: Utility. Work on incentives. RECOMMENDED TEXT BOOKS: S. and Telecommuting. J. Illumination.C. Miner. Reliability.B. Flexible Work Schedules.INDUSTRIAL/ORGANIZATIONAL PSYCHOLOGY (MB 963) Max.B. Miscellaneous Factors.P. Psychological and Social Issues: Job Simplification. Role of heredity and environment. and Validity. Unit III Hawthorne Studies: The studies and their implications Industrial Morale: Meaning. Attitudes: Meaning. & Industrial Psychology Ghorpade. Characteristics of the workplace: Physical working conditions: Noise. Unit IV Motivation: Meaning. Editio n Publisher CBS Pearson Himalaya M. Implication for organization. Work Schedules: Working Hours.L. Rest Pauses. Characteristics.No Author 1. Types of individual differences. Industrial Psychology ( Its Naylor Theoretical & Social Foundations) Schultz & Schultz Psychology and Work 8th Today Ghosh.K. Applications: Job redesign. Methods of measuring attitudes. 3. and Problems. Characteristics. Factors that influence morale. Publisher Tata McGraw Hill .

2. Riggio Dubrin Industrial/Organisational 4th Psychology Applying Psychology: 5th Industrial & Organisation Effectiveness Prentice India Prentice India Hall Hall . 3.

Srivastava Title Publisher Industrial System Industrial Relations Tata McGraw Hill Dynamic of Industrial Himalaya Realtions in Indai Publishing House International Encyclopedia of Industrial Relations Labour &Managemnt in Industrial society Collective Barganing University Industrial Relation & Labour Laws Report of National Commission on Labour .1947{with amendments} Factories Act{with amendments} Reference: Sr.T. Context. technique & Strategies to collective Bargaining Process of Collective Bargaining Impact of CB and workers participation in management on IR UNIT-IV Industrial relations in UK & USA. Japan & Russia The industrial Disputes Act. meaning and objectives.Patil S. 5. 6.PUNJAB TECHNICAL UNIVERSITY Industrial Relations and Labour Laws (MB-(964) UNIT-I Industrial Relations-Concept . 4. 8.1926 {with amendments} UNIT-II Grievance Handling Tripartite and bipartite bodies Anatomy of Industrial disputes. 3. 1. impact of trade unions on wages The Trade unions Act .Dunlop Arun Monappa Mamoria & Mamoria Blain Pane Clark Kler C. Approaches. Press 7. 2. arbitration and adjudication UNIT-III Collective Bargaining : Concept. Web of Rules & Ideology Trade UNIONSIM.N.1969 . Author Johan.C. System approach to IR-Actors. Conciliation . Theories and Evolution.

Intergroup and third party peace making interventions. Teams and teamwork. Creating parallel learning structures.Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit-I Introduction to OD. trust. Third Waves Consulting. knowledge about OD. Phases of OD program. inter-disciplinary nature of OD. OD Interventions: AN overview Team Interventions.PUNJAB TECHNICAL UNIVERSITY OrganizationAL Development (MB-965) Max. Positive development in research on OD. second-generation OD and extent of application. Implications of OD for the client. values. OD’s future: Leadership & value. integration practice. The future of OD: Fundamental strengths of OD. ethical standards in OD. The Six-Box Model. Behavioral Modeling and Career anchors. the consultant team as a microcosm. Organizational politics in the practice of OD. the dependency issue and terminating the relationship. Foundations of OD: Models and theories of planned change. Training Experience: T-groups. OD training. Structural interventions. the consultant as a model. diagnosis and appropriate interventions. Research on OD: Some issues and problems. knowledge about OD. Participation an empowerment. Comprehensive interventions. Power. Strategies of change. Unit-III . Unit-II Action Research and OD Action research: a process and an approach Managing OD Process: Diagnosis. OD’s future” leadership & value. Parallel learning structures. depth of intervention. on being absorbed by the cultural. Analysis of discrepancies. Nature of OD intervention. Systems theory. OD training. the nature of the consultant’s expertise. assumptions and beliefs in OD. Definitions & its distinguishing characteristics Historcal background: various stages. Model of Managing change. theories about the sources of social power. defining the client system. politics and OD: Power defined and explored. diffusion of technique. Unit-IV Issue in Consultant-Clint Relations: Entry and contracting. inter-disciplinary nature of OD.

Organization Development French. Huse Organization Development & Change Burke W. Patten Organization Development through Team Building Edgar F. Bell Blake. 7 .Recommended Textbooks: S. Cecil H.No. 36. Organization Development principles & Practice Sprucing up the organization Indian Management Vol. Dec. 1 2 Author Richard Beckhard Title Organization Development Strategies & Models Wendeel L. Robert & Building a Dynamic Corporate Mouton through Grid OD Thomas H. 1997 Publisher Tata MC Graw Hill Prentice Hall 3 4 5 6.W.

No. Internal Equity and External Equity in Compensation Systems. Performance Appraisal. 1 2 Author Richard Henderson Armstrong. Methods of Performance Appraisal UNIT-III Performance Based Pay.PUNJAB TECHNICAL UNIVERSITY PERFORMANCE & COMPERSATION MANAGEMENT (MB-966) Max. Statutory Provision governing different components of Reward system. Potential Appraisal. Michel and Murks Hellen Bergess Lenard R Sud D.C Title Compensation Management Reward Management – A handbook of Salary Administration Wage and Salary Administration Incentives Industry Publisher Prentice Hall Kogan Paul. Merril. Skills and Competency Concept and Types of Incentive System: Individual and Group Incentive plans. Institutions related to Reward System: Wage Boards. Compensation Philosophies. London Tata Mc Graw Hill UNIT-IV 3 4 . Marks 100 External Marks: 60 Internal Marks: 40 UNIT-I Introduction to compensation Management. Pay Structure. UNIT-II Process of Compensation management Concept and Process of Performance Management. Recommended Books S. Determination of inter and intra industry compensation Differentials Compensation and its components. London Charles E. Pay Commissions.

Verbal communication across cultures. Influence of National Culture on Organizational Culture. role of culture in Strategic Decision. Kluchohm & Stoodbeck UNIT-II Shift in Culture: Culture as a factor in a people’s Response to Change. Cross. [ Cross –cultural Negotiation & Decision making : Culture and Dispute. Cross –culture Negotiation Process with two illustrations from multi cultural context { India-Europe / India –US setting. significance of shift in Culture .PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL HUMAN RESOURCE MANAGEMENT (MB-967) Max Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT. Cross – Cultural Verbal Non.Economic Factors and Shifts in National Culture . Culture dimensions. Resolution of Conflicts and Disputes in cross culture context. for instance } UNIT.III Cross Cultural Human Resources Management – Staffing and Training for Global Operations Global Staffing Choices – Expatriates or Local Managers? Dynamics of Cross-Cultural leadership. managing Culture –Specific Perception – Responding the Demographic Change.IV . Comparing Culture : Cultural and behavioral differences in different countries.cultural management and in the field of international marketing. Negotiations across culture .Cultural Communication: Role of effective communication for international and cross. various models for comparing cultural. GLOBE.Making . impact of cross culture on organizations.Foreign Intervention and influence on shifts in Local Cultures. UNIT.Hofstede. managing and motivating multi culture Teams.I Introduction to cross cultural management: Significance of Culture for International Management.

Overview of culture and management in Asia ( India .Cross-culture ethics: Ethics values across cultures and Ethics dilemma. .China and Japan ). US and Europe.

“ Cashby Franklin”. ISBN: 1470-5958.4th Ed.Performance Teams.” Prentice Hall India.00 3. ISBN: 81-2227-4 .00 2. SAGE Publications . 295.Performance Organisation. ISBN: 81-203-1693-2. Rs. ISBN: 81-203-1713-0. “Deresky Helen. Revitalize Your Corporate Culture : Powerful Ways To Transform Your Company Into A Hiongh. Rs 295 Journals International Journal Of Cross Culture management. Prentice Hall India. International management: Managing Across Borders And Cultural. 195.References 1. The Secret Of A Winning Culture: Building High.Rs. “Esen Drlarry. Rchildress John.” Prentice Hall India.

Unit II Principles of OOP Evolution of OOP: OOP Paradigm. Working with files : opening and closing of files. variables. passing parameters. User defined functions : defining function. types of derivations. recursion. constants. 1 2 3 Education 4 5 Author Lafore. nested classes. multiple inheritance containers. Unit IV Function overloading. pointers and classes. types of functions. E Dietel & Dietel Kenetkar Kanitkar Books Publisher C++ Galgotia Publishers OOP with c++ Tata McGraw-Hill C-How to Program Pearson Let us C BPB Understanding Pointers in C . Decision making . single inheritance. types of base classes. advantages of OOP. sequential input and output operations . Arrays. Data types. arrays of class objects. reusability. objects. polymorphism. dynamic memory allocation. inheritance. destructors. Unit III Classes and objects: Classes.PUNJAB TECHNICAL UNIVERSITY PROGRAMMING in C / C++ (MB-981) Max. static class member. late binding. polymorphism. function prototype. inline member functions. pure virtual functions. virtual functions. assignment statements. Robert Balagurusamy. union. Comparison between functional programming and OOP Approach. Pointers: Definition and uses of pointers. random access file processing References: Sr. member access control. friend functions. command line arguments. characteristics of object oriented language : objects. structures. overloading.looping. conditional statements. data input and output. pointers and functions. member functions. error handling during file operations . constructors. user defined data types. early binding. classes. Inheritance. operators. pointer arithmetic. strings processing. pointers and array.branching . operator overloading. Marks : 100 External Assessment : 60 Internal Assessment : 40 Unit I Problem solving with Computers: Algorithms and Flowcharts.

Henry F.PUNJAB TECHNICAL UNIVERSITY RELATIONAL DATA BASE MANAGEMENT SYSTEM (MB-982) Max Marks : 100 Internal Assessment: 40 External Assessment: 60 Unit-I Overview of DBMS. DML. Author Title Publisher 1. Bayros Commercial Application Development using ORACLE Developer 2000 6. data warehousing. hierarchical model: from network to hierarchical. C. hierarchical and relational models. data independence.korth. Unit III Relational model: storage organizations for relations. comparison of OOD & ORD. Introduction to . structure of distributed databases. Ullman & Widom First course in Database Systems Pearson Education 3. relational calculus. Architecture of DBMS. Introduction to SQL. relational model. D. security. comparison of network. Working with common database objects. object oriented database. Distributed databases. design of distributed databases. and normalization. database integrity. Desai An Introduction to Database System Galgotia 2. Abraham Database System Concepts McGraw hill 10. NaveenPrakash Introduction to Database Management Tata McGraw Hill . functional dependencies. object relational database. Data An Introduction to Database Systems Narosa publishers 7. Unit II Introduction to data models: entity relationship model. References: Sr. multivalued dependencies. Korth & Silbersollatz Database System Concept 5. DCL Statements in SQL. Unit IV Relational query language: SQL.data mining. recovery. Ullman Principles of Database Systems Galgotia 8.J. client/ server architecture. Data Introduction in Database System 4. Basic DBMS terminology. concurrency. relational algebra.Kroenke Database Processing Galgotia 9. DDL.


Problem Based Estimation. System Testing.E. Elias M.Award System Analysis and Design . Cost Estimation Models: COCOMO Model. Integration Testing. Requirement Analysis. Role of Metrices And Measurement. Validation Testing. Components Applications. Unit IV Testing Fundamentals: Objectives. Architecture Design. Principles.PUNJAB TECHNICAL UNIVERSITY SOFTWARE ENGINEERING (MB-983) Max Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Software: Characteristics. DFD. Concepts. Testability. Principles. Unit III S/W Design: Objectives. Decomposition Techniques: S/W Sizing. Design Mythologies: Data Design.fairley Software Engineering Concepts McGraw Hill 3. Software Process Model: Waterfall. Process Based Estimation. Roger Pressman Software Engineering“– A Practitioner’s Approach McGraw Hill 2. Unit Test. Fourth Generation Techniques. Jalota An Integrated Approach to Software Engineering Narosa Publishing House 4. R. Spiral. Object – Oriented Concepts. System Analysis: Principles of Structured Analysis. The S/W equation. Procedural Design. Concepts of Project Management. Prototyping. Author Title Publisher 1. Test Cases: White Box & black box Testing. Reference: Sr. Unit II S/W Project Planning: Objectives. Testing Strategies: Verification & Validation. Data Dictionary. Entity Relationship Diagram.

integrity of XML with databases. Sams 3. Chris Hart. Variables. forms and their advantages. Bharat Bhaskar. Beginning ASP. Tata McGraw-Hill 4. Styling with themes. Wrox 2. ASP. Operators. Builds and Finishing Up. SOAP. E-Business security. An overview of XML. caching. BPO. Language description. Creating tables. Use of XML. HTTP. E-Business models.asax file. Introduction of Web Services. ASP. usability.Net. John Kauffman et al..0. Birn Eranics. An Introduction to AJAX. Site Design: Creating Master Pages.Web Enabled Commercial Application Development. Loops. HTML: Basic HTML and tags. Content Pages. BPB Publications 5. Flat Name Space. Introduction to . global. Comments. Ivan Bayross. Unit III An Introduction to Java Script: Statements. Functions. Domain Name Revolution. Unit II Domain Name System: Name for Machine.config file. Objects.net by James Conard. Internet Domain names.NET Unleashed. Deployment. UDP. IPv6. Electronic Business system. Marks: 100 External Assessment: 60 Internal Assessment: 40 Unit I Internet Basics: What is internet? What Special about Internet? Internet Protocols: TCP.PUNJAB TECHNICAL UNIVERSITY E-Commerce & IT Enabled Services (MB 986) Max.NET 2. static creation of HTML web pages. References 1. Database connectivity through ADO. Hierarchical Names.Net (Active Server Pages) An Introduction to ASP. Events and code. WWW: The Client Site. IPv4. SMTP. Electronics Commerce. Jay Elynn Wron Publications Unit IV . FTP.net. variables and data types. Use of web. Patrick Rengler. Server Site. Stephen Walther. ECOM and Portals.

hamming code. CRC.L Stevens D. active hubs. nature of errors. resolution. the internet. 2. transition from IPv4 to IPv6. file transfer. routing & introduction to routing algorithms Domain Name System : Name space. spread spectrum.Introduction to Computer Networks (MB-985) Max Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Overview: Introduction : Data communications. networks. V LAN. Network Models: The OSI model. remote logging. ip security. cryptography types. topology. gateways. frame relay. Media & Data link Layer: Data & signals: nalog and digital. http Unit IV Network Security: Introduction. digital signatures. ATM. Implementation Prentice Hall Data networks Prenntice Hall . Protocols at network & application layer. repeaters.Cormer D. DNS in the Internet. SDMA. Switching: circuit switching . packet switching. IPv6 Addresses. connecting devices : passive hubs. www. STDM.Cormer &D. 1. CSMA/CA. IGMP. protocols and standards . 3 3 4 Author Behrouz A Forouzan A. WDM. FDMA. Transmission media: guided media. CSMA/CD. IPv4 Addresses vs IPv6 Addresses internetworking. Multiplexing: FDM. ICMP. data rate limits. domain name space. SSl/TLS.E. switches. security services.S. performance. addressing. bridges.Tannenbaum D. cryptography. TDMA. firewalls Sr. backbone networks.E. TCP/IP protocol suite. E-mail.Bertsekas & Books Publisher Data communications Tata McGraw-Hill &networking Computer Network Prentice Hall Computer Networks Addison Wesley and Internet Inter networking with TCP-IP Design. protocols at physical layer & data link layer Unit III Network Layer & Application Layer: IPv4 Addresses. structure of a switch Error detection and correction: Introduction. unguided media. key management. parity check. Unit II Physical Layer.

Introduction to . interacting with forms. Constructing a User Interface using windows forms. Sharanam Shah : Visual Basic 2005 for Beginners 2. Working with Databases using ADO. Exception and error handling. Advantages of Visual Basic 2005. Procedures and Functions.NET (2nd Edition) . debugging in Visual Basic 2005. Arrays and Collections. Overview of ADO.R. Unit IV Introduction to Object Oriented Programming.NET 4. Types of Menus. Using the code editor.NET Introduction to Visual Basic 2005 IDE: Solutions and Projects. Features of Visual Basic 2005.NET. Origin and Structure of . Operators and Conditional Statements. Unit II Variables.Gallagar PUNJAB TECHNICAL UNIVERSITY VISUAL PROGRAMMING (MB-986) Unit I Introduction to Visual Basic 2005: History of Visual Basic.NET: Evolution of ADO. Unit III MDI Applications and Menus.NET. form controls. Wrox Press : Beginning VB.0 v/s VB 2005. Constraints. References 1.NET How to Program 3.Net. Anne Prince: Murach's Beginning Visual Basic . Working with ADO.NET objects. Ivan Bayross. Dialog Boxes. Deitel & Deitel Visual Basic . VB6. Creating a class library using Visual Basic 2005.

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