• PROMOTION • PLACE • PRICE • PRODUCT .

LAST 5 YEAR QUESTION PAPERS OF EACH SUBJECT. PRESENT EXAMPLES FOR THE TOPIC. CONTAINS COMPLETE CHARTS AND DIAGRAMS. PRODUCT . CONTAINS ALL THE 8 SUBJECTS OF EACH SEMESTER. A COMPLETE SYLLABI OF MBA SEMESTER OF CSVTU UNIVERSITY .ABOUT THE STUDENTS GUIDE  SIZE OF GUIDE : 20cm * 17. CONTAINS TO THE POINT ANSWERS.5cm.

PRICING • MRP OF RS. 399/. 499/• TO BE SOLD DIRECTLY AT RS.ONLY • IN THE SHOPS TO BE SOLD AT RS.ONLY . 349/.

NO. OF POTENTIAL CUSTOMERS • • • • • IT HAS A SIX MONTH BUSINESS CYCLE. 9 COLLEGES IN THE UNIVERSITY 1740 STUDENTS IN ALL TOTAL. . DURG. BILASPUR AND RAJNANDGAO. 2 SEMESTER TO BE FOLLOWED. IN THE CITY OF RAIPUR.

BUSINESS CYCLE .

.

– 3 SALES PERSON TO BE EMPLOYED.MARKETTING STRATEGY FOR THE FIRST SIX MONTHS • DIRECT SELLING – PROVIDING A TRAINING PROGRAMME TO THE SALES PERSON – RS. – A SALES PERSON WILL BE REWARDED WITH A COMMISION OF RS. 100/. 30/FOR THE SALE OF EACH BOOK. 349/. .ONLY FOR THE BOOK OF RS.FOR THE SALE OF 100 BOOKS. – A BONUS OF RS. 499/-.

– THE DISTRIBUTERS WILL BE PROVIDED THE BOOK AT THE PRICE OF 225. – THE BOOKS WILL BE DISTRIBUTED ACCORDING TO THE RATIO OF OUR POTENTIAL CUSTOMER IN THE CITY. .SELLING THROUGH DISTRIBUTION – IF EVER THE BOOKS ARE LEFT BEHIND AFTER DIRECT SELLING . THE BOOKS WILL BE DISTRIBUTED TO THE DISTRIBUTERS. – DISTRIBUTER WILL HAVE TO PAY THE AMOUNT AFTER THEIR SALES AND CAN RETURN THE BOOK IF UNSOLD.

– THE SCUSTOMER WILL BE PROVIDED THE BOOK JUST BEFORE THEIR CT’S.PRMOTION – 2 BOOKS EACH WILL BE PROVIDED TO EACH COLLEGE AS FREE SAMPLES. . – THEY WILL BE ASKED TO PAY THE AMOUNT AFTER A FREE TRIAL OF 4 DAYS IF THEY DON’T AGREE TO BUY IN THE FIRST INSTANCE.

SEGMENTATION STUDENTS TARGETTING CSVTU’S MBA STUDENTS POSITIONING A GUIDE WITH A COMPLETE PACKAGE WITH THE VALUE FOR MONEY. .

COST A COMPLETE PACKAGE AS PER THE SYLLABUS LACK OF EXPERIENCE IT’S A SERVICE INDUSTRY. DIFFICULT TO UNDERSTAND THE EXPECTATION. OTHER MBA UNIVERSITY ENGINNERING BACHELORS VPM AND BNB ENTRANT OF NEW COMPETITORS .

Total:- 64/-. 30/137.COSTING Particular Per unit TOTAL COST 1) Material Collection 2) Computer Operator 3) Free Sample 4) Cover Page 5) Binding 18 copy 3.800 6.50/- 51.000 15.10.200 18. 8) Misc.000 .50/8/- 3.400 6) Printing & Paper 7) Sales Person Comm.000 10.800 1.000 1.800 2.

BEP 316 Copies(Price 349) 349 * 316 = 1.284/-.10. .

PROFIT STATEMENT ESTIMATING ONLY 600 COPIES TO BE SOLD BY DIRECT SELLING THE REST PROFIT OF DISTRIBUTION WILL BE THE BONUS PROFIT .

graduation and PG courses. • SHORT TERM OBJECTIVE (NEXT SIX MONTHS) – Covering MBA of other university of CG. . • LONG TERM OBJECTIVE Covering all the graduation and PG courses except medical. • LONG TERM OBJECTIVE(FIRST 3 YEARS) – – All the Mgmt.OBJECTIVE • SHORT TERM OBJECTIVE (FIRST SIX MONTHS) – Covering all the MBA students of CSVTU.

700/– WHEN THEY WERE DISCLOSED ABOUT THE PRICE OF RS. – WHEREAS SOME WHERE READY TO PURCHASE THE BOOK AT SUCH COST EVEN WITHOUT BOTHERING OF THE MATERIAL INSIDE. 600. – ALL OF THEM HAD AGREED TO PURCHASE THE BOOK. ALL OF THEM GAVE A VERY POSITIVE RESPONSE AND WERE IMMIDEATELY READY TO PURCHASE THE BOOK. . 1200 WHILE SOME WERE READY TO AFFORD RS. – SOME WERE READY TO PURCHASE THE BOOK AT THE COST OF RS. 349/-.RS.SURVEY • A DIRECT INTERVIEW SURVEY WAS DONE WITH A SAMPLE OF 20 STUDENTS.

PRESENTED BY AMAN BAJAJ RITESH FATWANI ..Q • THANK YOU….

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