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Mobile Connect Users Guide 1.2.2

Mobile Connect Users Guide 1.2.2

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Published by: Thomas A. Castleberry on Mar 26, 2012
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Sections

  • 1 Introduction
  • 1.2 Log In
  • 2 Creating Campaigns
  • 2.1.1 Creating a Standard inbound Campaign
  • 2.1.2 Creating Standard Outbound Campaigns
  • 2.1.3 Outbound Campaign Scheduling
  • 2.2 Poll Campaigns
  • 2.2.1 Creating a Freeform Poll Campaign
  • 2.2.2 Creating a Call to action Poll or Response Poll
  • 2.3 Trivia & Quiz Campaigns
  • 2.3.1 Creating a Trivia or Quiz
  • 2.4 Contests
  • 2.4.1 Creating Contest Campaigns
  • 2.4.2 Selecting Contest Winners
  • 2.5 Hotels Module
  • 2.5.1 Creating a new Hotel Campaign
  • 3 Contacts, Lists & List Management
  • 3.1 Importing Contacts
  • 3.1.1 Import field order
  • 3.1.2 Creating a Comma Delimited File
  • 3.1.2.1 Using Excel to create a Comma Delimited file (CSV)
  • 3.1.2.2 Reordering Fields with Excel
  • 3.1.3 Importing into Mobile Connect
  • 3.2 Creating Lists from Campaign Results
  • 3.2.1 Creating a New List from Campaign Results
  • 4 Campaign Reporting
  • 4.1 Viewing Campaign Reports
  • 4.2 Campaign Report Definition
  • 4.2.1 Campaign Details
  • 4.2.2 Sent and Received
  • 4.2.3 Received by Carrier
  • 4.2.4 Received By Area Code
  • 4.2.5 Poll Results
  • 4.2.6 Campaign Contacts Grid
  • 5 Advanced Features
  • 5.1 Web forms
  • 5.1.1 Web Form Code & Instructions
  • 6 Appendix A – Reference Documents
  • 7 Appendix B – Glossary of Terms

User Guide

SkyWire® Media Simply Connected

Copyright © 2009 SkyWire® Media. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from SkyWire® Media All copyright, confidential information, patents, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of SkyWire® Media. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by SkyWire® Media for its use, or for any infringements of patents or other rights of third parties resulting from its use. The SkyWire® Media name and logo are trademarks or registered trademarks of SkyWire® Media. All other trademarks are the property of their respective owners.

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Table of Contents
Contents
1 Introduction .............................................................................................................. 5
1.2 Log In ........................................................................................................................... 6

2

Creating Campaigns .................................................................................................. 8
2.1.1 2.1.2 2.1.3 Creating a Standard inbound Campaign ........................................................................................... 8 Creating Standard Outbound Campaigns ....................................................................................... 11 Outbound Campaign Scheduling..................................................................................................... 14

2.2
2.2.1 2.2.2

Poll Campaigns ............................................................................................................15
Creating a Freeform Poll Campaign ................................................................................................ 16 Creating a Call to action Poll or Response Poll ................................................................................ 19

2.3
2.3.1

Trivia & Quiz Campaigns ..............................................................................................21
Creating a Trivia or Quiz .................................................................................................................. 22

2.4
2.4.1 2.4.2

Contests ......................................................................................................................25
Creating Contest Campaigns ........................................................................................................... 25 Selecting Contest Winners .............................................................................................................. 29

2.5
2.5.1

Hotels Module .............................................................................................................30
Creating a new Hotel Campaign ...................................................................................................... 30

3

Contacts, Lists & List Management .......................................................................... 33
3.1
3.1.1 3.1.2

Importing Contacts ......................................................................................................34
Import field order............................................................................................................................ 34 Creating a Comma Delimited File.................................................................................................... 35 Using Excel to create a Comma Delimited file (CSV) .............................................................. 35 Reordering Fields with Excel ................................................................................................... 36

3.1.2.1 3.1.2.2 3.1.3

Importing into Mobile Connect ....................................................................................................... 37

3.2
3.2.1

Creating Lists from Campaign Results ...........................................................................39
Creating a New List from Campaign Results ................................................................................... 40
Page 3 of 53

Mobile Connect Users Guide 1.2.2docx.docx

4

Campaign Reporting ............................................................................................... 41
4.1 4.2
4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6

Viewing Campaign Reports ..........................................................................................42 Campaign Report Definition .........................................................................................43
Campaign Details ............................................................................................................................ 43 Sent and Received ........................................................................................................................... 44 Received by Carrier ......................................................................................................................... 45 Received By Area Code ................................................................................................................... 46 Poll Results ...................................................................................................................................... 47 Campaign Contacts Grid .................................................................................................................. 48

5

Advanced Features .................................................................................................. 49
5.1
5.1.1

Web forms...................................................................................................................49
Web Form Code & Instructions ....................................................................................................... 50

6 7

Appendix A – Reference Documents ........................................................................ 52 Appendix B – Glossary of Terms ............................................................................... 53

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1 Introduction

The purpose of this document is to define the functionality and proper use of the SkyWire® Mobile Connect Platform. This document serves as the sole reference for the scope of the systems functionality, and is updated as new software releases are implemented in our Production environment.

This software has been created with the Gaming & Hospitality markets in mind and was developed from the ground up with significant input and guidance from those industries. It is not unlikely that new features may appear from time to time prior to this document being updated. Please refer to the online Help should this occur.

SkyWire® Mobile Connect requires only and internet connection and a browser.

IE6 or above is recommended, however other browsers may work. Should you encounter any issues using a different browser, try IE6 before contacting support.

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1   Enter your User Name & Password and click the Sign in Button You should now be at the Home Screen shown in Fig.2 Log In Using a web browser. navigate to Http://skywiresms.2. You should see the login page shown in Fig. Fig.com/mobileconnect . Should you need more indepth information please refer to the Mobile Connect Users Manual 1.docx Page 6 of 53 .1.2docx. Included you will find step by step procedures for most common tasks. 2 Mobile Connect Users Guide 1.SkyWire® Media Mobile Connect Quick Guide This guide is designed to give users a brief overview on the use of the Mobile Connect product.

Fig.2.2docx. 2 Mobile Connect Users Guide 1.docx Page 7 of 53 .

” Hover your mouse over Campaign Management and click on Standard. Enter a Campaign Name and Description 2. For example. they get a text message stating “Thanks! Show this message at the ticket counter for your 2 for 1 ticket’s. When doing so.1 Creating a Standard inbound Campaign A Standard Campaign is used to run the majority of your SMS marketing efforts.2docx. Enter a unique keyword for the campaign. You will see the screen shown in Fig. Note: Mobile Connect will automatically indicate if the keyword is unique. With it you can run campaigns where users would initiate communications with you by texting a specific keyword to receive information.1. 1. 3. 3.2. you may want to promote a show in your theater. (Optional) Enter an Alias keyword.docx Page 8 of 53 . You place an advertisement for the show on a billboard and direct people to text “Show” to your short code to get 2 for 1 tickets.2 Creating Campaigns There are six campaign types that you can run in Mobile Connect. Select the Short Code for the campaign. Mobile Connect Users Guide 1.       Standard Campaigns Poll Campaigns Trivia/Quiz campaigns Contest Campaigns Alert Campaigns Data Builder Campaigns 2.

If you are using a shared Short Code. Mobile Connect Users Guide 1. (Optional) Indicate if you wish to limit entries and to how many. it will not be an active functioning campaign. (for example. Click Submit. your campaign will be submitted for approval.) 8. Until it is approved. Enter your reply message.docx Page 9 of 53 .2docx. limited to 160 characters each. Enter a Post Campaign Message. 5. 7. You may enter two replies. you might do this if you had a limited number of tickets to offer 2 for 1 on) 6.4. (This is what users will get if the campaign is not longer active.2. Select the campaign start and end date.

2docx.Fig.2. 3 Mobile Connect Users Guide 1.docx Page 10 of 53 .

with the exception that you initiate the communication to users (Referred to as Contacts) with a text message that they can then reply to. You may enter two outbound messages. Lists & List Management” in the user guide for more information on contact list management. Warning: With an outbound campaign.1. 8.2.2 Creating Standard Outbound Campaigns A Standard Outbound campaign is just like an inbound campaign. Enter a Campaign Name and Description 4. Note: Mobile Connect will automatically indicate if the keyword is unique.docx Page 11 of 53 . (Optional) Enter an Alias keyword. Select the Short Code for the campaign 2. Enter a unique keyword for the campaign.CONTINUED ON NEXT PAGE------> Mobile Connect Users Guide 1. Mobile Connect includes this message for you. Warning: Outbound campaign recipients must have previously indicated they wish to receive SMS messages initiated from you. 1. 6.2. Hover your mouse over Campaign Management and click on Standard. Check the “Outbound” (Push) Message box 3.2docx. As such your initial outbound message is limited to 138 characters <-----. 4. Select the campaign start and end date. 5. Select a list of recipients from the combo box (ctrl + left-click to select multiple or un-select last) Please see “Contacts. The first is limited to 138 characters & the second can be up to 160. This is called “Opting in”. instructions on opting out from further messages initiated from you. 7. Enter your outbound campaign message. You will see the screen shown in Fig. you are required to include as part of your initial message.

(for example. Mobile Connect Users Guide 1. Click Submit. it will not be an active functioning campaign. limited to 160 characters each. You may enter two replies.2docx. Until it is approved. your campaign will be submitted for approval.2.) 12.docx Page 12 of 53 . (This is what users will get if the campaign is not longer active.9. Enter a Post Campaign Message. you might do this if you had a limited number of tickets to offer 2 for 1 on) 10. Enter your reply message. 11. If you are using a shared Short Code. (Optional) Indicate if you wish to limit entries and to how many.

docx Page 13 of 53 .2docx.2. 4 Mobile Connect Users Guide 1.Fig.

Select the time of day and day(s) of the week to send messages out. (Campaigns end at midnight of the selected date) Mobile Connect Users Guide 1.2docx. Additionally. and configure it for an outbound campaign. 5 Fig. The following section describes how to use this function in any type of outbound campaign. 5 2. When your outbound messaging schedule ends. or “Contest”. you can still receive replies until the campaign itself ends. you have the campaign fire off on specific days of the week at a specific time. “Polls”. “Trivia/Quiz”.2. 3. and uncheck the “Immediate Send” box to reveal the scheduling options. 1. Scroll down to the “Campaign Options” section. From the date drop downs. select the dates that outbound messages will commence and what day they will stop.3 Outbound Campaign Scheduling Mobile Connect allows you to schedule the execution of outbound campaigns at a later date and time.1. See Fig.2.docx Page 14 of 53 . Navigate to any of the campaign types “Standard”. Note: Mobile Connect will allow your outbound schedule to differ from your campaign schedule.

instead of texting {keyword} A. etc. etc. C etc. and the poll question and possible answers are sent to them. Rather.. ad. They would then reply with their answer. C..  Freeform poll. B. the user would text in their response to a question.2.2. or other media such as TV or radio.. {keyword} A.. Users are asked to text there answer to the poll via a keyword and an answer such as A. They would text {keyword} red or pizza or any other pertinent answer.. C. in which there are no set answers.docx Page 15 of 53 .  Response to a question posted to a billboard. etc..  Call to action Campaign where they will text in just a keyword. <------Continued on Next Page------> Mobile Connect Users Guide 1. B. So. C..2docx. with a freeform answer.{keyword}A. B.. B.2 Poll Campaigns Poll Campaigns can be conducted in three different ways.

6 Mobile Connect Users Guide 1.docx Page 16 of 53 .2. You should see a screen like the one in Fig.2.2docx.2.1 Creating a Freeform Poll Campaign Hover your mouse over the Campaign Management menu item and select the Poll subcategory. 6 Fig.

Enter your Poll Question in the “Poll Message” field 6. Select the Short Code for the campaign. Mobile Connect Users Guide 1.1. 7 2. 3. You should see a screen similar to that in Fig. it will not be an active functioning campaign. Enter the Campaign Start and End dates. 7. your campaign will be submitted for approval.docx Page 17 of 53 .2. 9. 4. Note: Mobile Connect will automatically indicate if the keyword is unique 8. Enter the Poll Expired Message 10. Until it is approved. Click on New Poll Campaign. Enter a unique Keyword for the Poll. Enter a description for the Poll 5. Click Submit If you are using a shared Short Code.2docx. (Optional) Enter a Keyword Alias. Enter a name for the Poll.

2docx.docx Page 18 of 53 .Fig. 7 Mobile Connect Users Guide 1.2.

print etc…) the user just sends in the answer. Mobile Connect Users Guide 1. Enter the Poll Expired Message 12. you should see a screen similar to Fig 8 2. (Optional)Enter a keyword Alias. Enter your Poll Question in the “Poll Message” field 6. the user will receive the question “What is your favorite color? Reply with “COLOR” & your answer: A) Red. Enter a description for the Poll 5. Check the box “Allow Optional Reply Responses and Options” 9. Enter the Campaign Start and End dates.2docx. So your print ad may read “Text {Keyword} {your answer} to 21691 to vote for your favorite…” 1.2 Creating a Call to action Poll or Response Poll A Call to Action Poll is one in which you have preselected answers for the user to choose from. B) Blue. Click on New Poll Campaign. Select the Short Code for the campaign. Enter your possible answers 10. your campaign will be submitted for approval. Television ad. 13.2. For example.2. the poll question is posted on some other form of media. “Blue” and “Green”. 8. 7. However its practical execution is what differs. (Billboard. Mobile Connect™ will include these answers with the pole question if the Pole is accessed with just a keyword. C) Green. Until it is approved. Enter answer replies (Optional) Note: Mobile Connect will automatically indicate if the keyword is unique 11. Click Submit If you are using a shared Short Code. 4. Enter a unique Keyword for the Poll.docx Page 19 of 53 . Enter a name for the Poll. and the answers are “Red”. if you have a poll asking “What is your favorite color?”. radio. it will not be an active functioning campaign.2. 3. Rather than a user texting in just the keyword to get the poll question.” A Response Poll is setup exactly like a Call to Action Poll or a Free Form.

Fig.2.2docx. 8 Mobile Connect Users Guide 1.docx Page 20 of 53 .

<----Continued on next page------> Mobile Connect Users Guide 1.3 Trivia & Quiz Campaigns Mobile Connect™ provides you the ability to conduct a quiz or trivia campaign. If they respond with the correct answer. If an incorrect answer is sent. With trivia or quiz.docx Page 21 of 53 . they are (Optionally) notified their answer was incorrect.2docx. You as an operator are able to select from the pool of correct answers and contact the senders if you desire. you can ask users to send in the “Correct” answer to a question you ask. they are notified they are correct.2.2.

9 Fig. Click New Trivia/Quiz Campaign you should see a screen similar to that in Fig.2.3.1 Creating a Trivia or Quiz 1. You should see a screen like the one in Fig.2docx. Hover your mouse over the Campaign Management menu item and select the Trivia/ Quiz subcategory.docx Page 22 of 53 .10 Mobile Connect Users Guide 1. 9 2.2.

(Optional) Enter a Losers response. Enter a unique Keyword for the Campaign. Click Submit If you are using a shared Short Code. 8. (Optional) Enter a keyword Alias.docx Page 23 of 53 . Enter a campaign description 6. (Optional) Enter a Winners Response. Enter the Campaign Start and End dates 10. Enter a correct answer response 12. (Optional) Check limit entries & set entry limit 11.2docx. Note: Mobile Connect will automatically indicate if the keyword is unique 9. (This is used when you contact a quiz winner) 14. it will not be an active functioning campaign. Enter a Campaign name 5. Enter the expired message response 16. your campaign will be submitted for approval. Enter an incorrect answer response 13. Enter your Trivia or quiz question 7.3. Select the Short Code for the campaign. Until it is approved.2. (Please see “Short Codes” in the User’s Guide for information on Short Codes) 4. Mobile Connect Users Guide 1. (This is used should you desire to contact those with correct answers that were not selected as a winner) 15.

2docx.2.Fig. 10 Mobile Connect Users Guide 1.docx Page 24 of 53 .

you the operator can have the system automatically select any number of winners from the entrant pool. in which a user would send a text with a specified keyword to be entered. Additionally you can if you desire.4 Contests Mobile Connect™ provides the ability to conduct contests.2.2docx.4. Once the contest has ended. or require the winner(s) be unique. You should see a screen like the one in Fig.11 Mobile Connect Users Guide 1.2. Hover your mouse over the Campaign Management menu item and select the Trivia/ Quiz subcategory. 2. select the same entrant multiple times.docx Page 25 of 53 .1 Creating Contest Campaigns 1.

(Optional) Enter a keyword Alias. Click New Contest Campaign you should see a screen similar to that in Fig. Mobile Connect Users Guide 1. 11 2.docx Page 26 of 53 . It is administrative only) 7. Enter a Campaign name 5. Enter your Contest Explanation (This information does not get seen by text users.Fig.2. (Please see “Short Codes” in the User’s Guide for information on Short Codes) 4.12 3.2docx. Enter a unique Keyword for the Campaign. Select the Short Code for the campaign. Enter a campaign description 6. 8.

Enter the Campaign Start and End dates 10.docx Page 27 of 53 . Enter a Winner response (This response will be send once you select a winner) 13.2. (Optional) Check limit entries & set entry limit 11. it will not be an active functioning campaign Mobile Connect Users Guide 1.Note: Mobile Connect will automatically indicate if the keyword is unique 9. Enter the Contest is Over Message 15. Enter an Loser response (This response will be sent to those that are not winners should you choose to do so) 14.2docx. your campaign will be submitted for approval. Click Submit If you are using a shared Short Code. (Optional) Enter a Contest response 12. Until it is approved.

12 Mobile Connect Users Guide 1.2.Fig.2docx.docx Page 28 of 53 .

Mobile Connect Users Guide 1. click the Contact Loser button.4. 3.2 Selecting Contest Winners 1. This will send the message you entered in the Contest Winner Response field of the campaign. simply click the “Pick Winner” button as many times as needed. To contact non winners.2. Note: You can also do this step from the “Campaign Results “Active Campaigns” or “Expired Campaigns” subcategories. click “Pick Winner”. For multiple winners. 5. From the Active Contest grid.2. This will pull a winner at random from the pool of entries. 2. click on the name of the contest you would like to select winners from. Hover your mouse over the Campaign Management menu item and select the Contest subcategory. On the lower half of the Results screen. 4. To contact the winners. This will open the Campaign Results screen. This will send the message you entered in the Contest Loser Response field in the campaign. click the Save/Contact winner button.2docx. You can also choose to include entries that came in after the contest ended by checking the appropriate box prior to selecting a winner.docx Page 29 of 53 .

this module will be of extreme value. Hover your mouse over the Campaign Management menu item and select the HOTEL subcategory. regardless of the day of their stay. Note: Remember that “Hotel” campaigns are outbound only. The areas are the “Select Day of Stay” and “Source List”. Mobile Connect Users Guide 1. You should see a screen like the one in Fig.2. You can choose “All”. There are two areas to pay special attention to on this page. For example.5. there is a very valuble opportunity to market to guest that are currently on property. Enter the balance of your campaign as usual.1 Creating a new Hotel Campaign 1. if you wanted to send this campaign out to guests that are on their 2nd day of their stay.13 2.2docx.5 Hotels Module In the Hotel Resort environment.2. For example. See Fig 14 Day of Stay This drop down allows you to send the message out to guests that match the day of stay status you select. on the first day of their stay you could send a welcome campaign. With it you can create campaigns that target only guests that are on property. If you use SkyWire Media Rooms Connect. Click on “New Hotel Campaign” at the top of the page. you would select “Day 2”. Source List Source List is where you will select the Source for the contacts to be used. or otherwise import your on property guests into Mobile Connect. or” Un-Notified”. several different offers during their stay and a thank you campaign on their last day. (This is where the guest contacts are derived) Note: Be sure to select the proper check box for your campaign her. For most recurring campaigns you will want to use “Un-Notified”. on any given day of their stay. Typically there is only one selection to choose. Alternately. 2. you can select “In Hotel” to send to any guest at the hotel. however some properties may have more than one Property Management system.docx Page 30 of 53 .

docx Page 31 of 53 .13 Mobile Connect Users Guide 1.2docx.2.Fig.

docx Page 32 of 53 .2.Fig.2docx.14 Mobile Connect Users Guide 1.

The consumer must “opt-in” to a mobile marketing program. Data supplied by the consumer for marketing purposes should be used to tailor such marketing to the interests of the consumer (e. Confidentiality. Consumers should have control of when and how they receive marketing messaging on the mobile phone and must be allowed to easily terminate or “opt-out” of an unwanted program.docx Page 33 of 53 . contacts are the reason for this systems existence. or other 3rd party systems. Consideration. Thus being very likely respond again. Constraint. Mobile Connect Users Guide 1. the MMA (Mobile Marketing Association) suggests the following guidelines be observed for successful mobile marketing campaigns. restricting communications to those categories specifically requested by the consumer.2docx. The consumer must receive or be offered something of perceived value in return for receiving the communication (product and service enhancements. Mobile Connect™ is designed to assist your marketing efforts by inspiring people to participate in your campaigns. In fact.). Targeting user consumer data made available to the marketer helps to eliminate spam. Control. and growing the number of individuals you can market to.). Important considerations about outbound SMS marketing Because of the ultra personal nature of mobile phones. Lists are collections of numbers (People) created either by participation in an inbound text campaign. entry into competitions etc. Lists allow you to send targeted outbound marketing messages to those that have specifically responded to your efforts before or have indicated they would like to receive marketing messages from you.3 Contacts. Consumers have a right to privacy and marketers must therefore gain approval from consumers before content is sent.       Choice. Customization. or by importing them into Mobile Connect™ from other systems such as SkyWire® Media Rooms Connect™. Lists & List Management The heart and soul of Mobile Connect™ are contacts. making content as relevant and useful to the consumer as possible.g. and include clear directions on how to unsubscribe from communication should it become unwanted. The marketer must effectively manage and limit mobile messaging programs to a reasonable number of programs.2. Commitment to not sharing consumer information with non-affiliated thirdparties.

When preparing a list of contacts for import. The others are optional. Those fields are:        Cell Number Land Line number Email address First name Last name Opt in status And up to 4 additional fields of information.docx Page 34 of 53 .Note: Mobile Connect™ provides opt out language in all outbound messaging campaigns automatically.1 Importing Contacts Mobile Connect allows you to import Contacts from other systems or lists. In the following section.2. Cell # is the only required field.mmaglobal.2docx. 3.pdf http://mmaglobal.com/policies/education 3. and how to import the file successfully. Additionally.com/bestpractices.com/policies/code-of-conduct http://www. here is a list of great documents maintained by the Mobile Marketing Association regarding mobile marketing.1 Import field order Mobile connect will allow you to import several pieces of information with your contact phone numbers. it is important to arrange the list fields in the proper order to assure Mobile Connect can properly import them without error. you will learn the proper order for the fields in your import file. SkyWire® Media recommends you read the Consumer Best Practices Guide provided by the MMA before embarking on any outbound messaging campaigns.1. Mobile Connect Users Guide 1.    http://mmaglobal.

email. 3.feild1.2.last. and are not already in CSV format. and then select under “Save As Type” CSV (Comma Delimited) (*csv).2 Creating a Comma Delimited File Comma Delimited is a file format where each field of data is separated by a comma.1 Using Excel to create a Comma Delimited file (CSV) Note: This document assumes you have a list of contacts that are readable by Excel.1. The comma tells where one piece of data ends and where the next piece begins. Mobile Connect Users Guide 1.first. make sure it’s in a comma delimited file.optedin. enter a meaningful name.field2.1.land. With your data open in Excel.2.When preparing your import file.2docx. You now have a file that is readable by Mobile Connect. MUST have an opt in status of “YES” 3.docx Page 35 of 53 . This is a standard method used for transferring data generically between systems. and that the fields are in the following order: Cell. select “Save As”.field3.field4 Field Definitions Cell Land Email First Last Optedin Field 1-4 Cell phone Number Land line phone number email address First name Last name Opt in status (Must be ‘yes’ or ‘no’) any additional data you wish to add Note: Any contact that you wish to send SMS messages to. A Comma Delimited File can be easily created using a spreadsheet program like Excel. An additional benefit of using Excel is the ability to reorder the fields so the order matches that required by Mobile Connect.

2. 6. Open a NEW spreadsheet and enter the following in the top row. When you are done. 3.field4 5.first. If your data does not have a header record (a lable at the top of the data fields describing each field) then insert a row to the top of your speadsheet just above the data.email.field3.docx Page 36 of 53 .1. from your original file.last. 1. DONOT past over the header record. your new spreadsheet should look like this: Note: Remember that fields 1-4 are optional.3.2. Now save the file as a CSV file.2docx. If you open it up in notepad it should look like this Mobile Connect Users Guide 1.land. Cell.optedin. This example does not use these fields but you may.feild1. copy the records from the colum that contains cell number to the “cell” column of the new spreadsheet. for each column. In this new row. only the data. (This is just to assist you in the next steps) 4.field2. enter a name that describes the data in it. Now. Open your file in Microsoft Excel 2. This section explains how to manipulate this data to match the needs of Mobile Connect. DONOT copy the header record. For example. copy the contents of each row that contains matching data from your original spreadsheet into the new one.2 Reordering Fields with Excel It is expected that csv files from other systems will have data in different order and also contain unneeded data for import to Mobile Connect. (One item per cell) This will be a header record.

7.1. You are now ready to import this file into Mobile Connect! 3.2.3 Importing into Mobile Connect Mobile Connect Users Guide 1.2docx.docx Page 37 of 53 .

1513 2. Navigate to Contacts & Lists/Import list. Mobile Connect Users Guide 1.2docx.docx Page 38 of 53 . Click on Browse and select the file you wish to import.1. You should see a screen similar to Fig.2.15 Fig.

Click Process. (This deletes the newly imported records. or on the list you appended. you imported contacts will now be available either in the new list created. Clear the import. 4. because you now have a record of the type of campaign they respond to.2 Creating Lists from Campaign Results Creating lists from your Campaigns is where you really start to see impressive value with Mobile Connect. i. it will be noted and the errors will appear in the grid under the “Import Errors” Tab. Create a new list with the imported records c. a. If the file has a header record. You can now do one of three things.docx Page 39 of 53 . Append the new records to an existing list b. <----Continued on Next Page------> Mobile Connect Users Guide 1. They have shown interest in receiving your marketing messages.2. you can target your future efforts to those that have a specific interest in the subject matter you’re marketing. and are therefore likely to respond again. If you chose either option a or b from above.2docx.3. Furthermore. 6. 5. This will parse the file and show the contacts to be imported in a grid. Click Upload. Once you have run a campaign. You will see a success message when the upload completes.) 7. a. the contacts that have responded are extremely valuable marketing targets. click the checkbox. If there is an error with the import. 3.

2docx. 3. Navigate to Contacts and Lists/Create Lists. You should see a screen similar to Fig. 146 2. if you navigate to the “Contact List” menu. select the campaign with which to create a new list from.3. Under “Save Records to a new list” enter a name for the new list. Doing this will import only the contacts that result from your filtering.1 Creating a New List from Campaign Results 1. you should see your new list.docx Page 40 of 53 . Now.2. Mobile Connect Users Guide 1. This gives you the opportunity to filter the list results. Click Create List Note: You can also select to view Grid after selecting a campaign. 5. Using the drop down box under “List Source”.2. 16 Fig. 4.

Below the graphs. 15 Mobile Connect Users Guide 1.docx Page 41 of 53 . you will see a list of the contacts that have sent a text to the campaign.4 Campaign Reporting Within each created campaign is an available reporting screen.2docx. Fig. and 3 to 4 graphs displaying various statistical information about the campaign.2. This screen will show you the results of the campaign at any given point in time that you open it. There are will be a section displaying your campaign details.

click on the campaign name to view its report. 168 Mobile Connect Users Guide 1.4.2.2docx. “Expired Campaigns” or “Archived Campaigns” 2. Navigate to Campaign Results and select either “Active Campaigns”.docx Page 42 of 53 .1 Viewing Campaign Reports 1. Fig. In the Grid.

4. Keyword(s).1 Campaign Details Fig.2docx.2. This section will describe the meaning of each graph. Mobile Connect Users Guide 1. Here you will find the Type of Campaign. 19 The Campaign Details section displays the information that makes up the campaign itself. messages and other related information about the campaign.4.2.2 Campaign Report Definition Each graph defines a specific part of the campaign.docx Page 43 of 53 .

2docx. Mobile Connect Users Guide 1.2 Sent and Received Fig.docx Page 44 of 53 . 20 The Sent and Received section displays the campaigns Sent (Outbound) and its’ Received (Inbound) message count.2.2.4.

3 Received by Carrier The Received by Carrier section displays the messages received count broken up by carriers and date during the campaign.docx Page 45 of 53 .2. Mobile Connect Users Guide 1.2.2docx.4.

2. Mobile Connect Users Guide 1.docx Page 46 of 53 .2.4 Received By Area Code This section breaks down the number of messages received by area code.4. each day during the campaign.2docx.

5 Poll Results This Section appears only on Poll Campaigns.2docx.4. Mobile Connect Users Guide 1.docx Page 47 of 53 . It will show the Poll responses by the responses given.2.2.

2.6 Campaign Contacts Grid The Contacts Grid area is the only active part of the reporting screen. IE: if you choose to export the grid results after applying a filter. Here you can apply filters to the results list. only the item that resulted from the filter will be exported.2. and export the campaign records.docx Page 48 of 53 . Note: You can use the filtering feature to control what records are exported.2docx. Mobile Connect Users Guide 1.4.

you may ask for Name Cell number and birthday.1 Web forms Mobile Connect includes an advanced feature that allows you to post new contact information using a web form.2. contact SkyWire Media. Note: To use a web form on your site. A web form is a webpage designed to have a user input specific information about themselves and their preferences. Their information will then be stored in the Mobile Connect database for you to use in future campaigns. contact SkyWire Media and we can work on including it. The information collected via a web form is stored in the “Data Builder” database and the available fields for use continually grow based on our clients’ needs. Mobile Connect Users Guide 1. We will assign your form number and make sure you have the proper customer ID. If you desire information that is not currently part of our Data builder data set. The user would enter this information and then click a submit button.5 Advanced Features 5.2docx. For example. A form number and your customer ID must be part of the code used on the form page.docx Page 49 of 53 .

Note: Field names “cell1”.) The application can map any of the 10 form fields to any of the available Data Builder fields by Form ID. and cell3 for the number (See example below.2.”cell2”. “cell3” & “field1” though “field 9” are the only fields that will be recognised by SkyWire Medias API.com/mobileconnect/FormDataPost.2docx. use cell1 for area code. The cell phone input is required and needs to be named “cell”. no programming is required for creating additional fields in the Data Builder table. A form number and your customer ID must be part of the code used on the form page.1 Web Form Code & Instructions Form Data Posting Instructions Post to: http://www. Note: Because the statements are created at run time.docx Page 50 of 53 . (These numbers will be issued) 9 fields are available for posting and they need to be named field1 to field9. Mobile Connect Users Guide 1. These are the field names you will pass to SkyWire Media. There are currently 10 data fields in the Data Builder table that can be mapped to for updating: Db_cell Db_fname Db_lname Db_dob Db_email Db_clubno Db_gender Db_address Db_city Db_zip Db_optin Cell number (This is the key field and is automatically mapped) First Name Last Name Date of Birth Email Address Player’s Club number Male/Female Address City Zip Code Opt-In (Yes/No) Note: In your form.skywiresms. Note: To use a web form on your site. contact SkyWire Media. Mapping takes place in a back-end mapping table and is done only by the db administrator.1.cell2 for prefix.aspx?form_id=#&custom er_id=## Where # is the form’s id and ## is the customer’s id.5. We will assign your form number and make sure you have the proper customer ID.

skywiresms. Sample HTML form: <html> <head> </head> <body> <form action="http://www. the use of field1-field9 are generic. It is intended to show the proper coding use of form field values. Note: To use a web form on your site.aspx?form_id=1&customer_id= 10" id="form" method="post" name="form"> Cell:(<input type="text" name="cell1" value="" id="cell1" maxlength="3" size="3" />)<input type="text" name="cell2" value="" id="cell2" maxlength="3" size="3" /> .Code Example The following example is a basic form with no formatting. In your forms. A form number and your customer ID must be part of the code used on the form page. This is because these form fields are mapped by skywiremedia to the backend data fields.com/mobileconnect/FormDataPost.2. contact SkyWire Media.2docx.docx Page 51 of 53 .<input type="text" name="cell3" value="" id="cell3" maxlength="4" size="4" /> <br /> First:<input type="text" name="field1" value="" id="field1"/> <br /> Last:<input type="text" name="field2" value="" id="field2"/> <br /> Email:<input type="text" name="field3" value="" id="field3"/> <br /> DOB:<input type="text" name="field4" value="" id="field4"/> <br /> <input type="submit" value="Submit" /> </form> </body> </html> Mobile Connect Users Guide 1. Meaning field1 could be used for First name on one form and could be email on another form. We will assign your form number and make sure you have the proper customer ID.

” (Publisher.” in Title of Journal. Referenced Guide Use the following formats for external documents: Author “Title of the Report: Including Subtitles. ##. pp. Second author.6 Appendix A – Reference Documents Identify any documents references in this guide.xx. List the document number and the title separated by a comma. Mobile Connect Users Guide 1.   X. Vol. Year of publication). Use the following formats for Journal articles: Author’s last name followed by initials. Referenced Guide X. ##.2. “Full Title of Article: Including Subtitles. State.docx Page 52 of 53 . No.xx. xx–xx. City.2docx.

2.docx Page 53 of 53 . Term Meaning Mobile Connect Users Guide 1.2docx.7 Appendix B – Glossary of Terms Explain the meaning of all terms used in this document.

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