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20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009

20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009

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UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MAINE

NATIONAL ORGANIZA nON FOR MARRIAGE and AMERICAN PRINCIPLES IN ACTION, Plaintiffs

v.
WAL TER F. MCKEE, ET AL. Defendants.

) ) ) ) ) ) ) ) ) ) )

Civil No. 1:09-cv-00538

NOM Deposition Exhibit 25: "National Organization for Marriage Board Update 2008-2009"

[THIS DOCUMENT WAS PREVIOUSLY FILED UNDER SEAL AS DOCKET ITEM 132-3]

NOM Deposition Exhibit 25: "National Organization for Marriage Board Update 2008-2009"

•r

"'Ii

NATIONAL ORGANIZATION FORMARRlAGE Board Update 2008-2009
,I. NOM
2008..:2009
PROP

ACCOMPLISHMENTS: CALIFORNIA

A.
NOM
PROP DEVOTE!?

8 CAMPAIGN
VIRTUALLY ALL OF,ITS RESOURCES IN INSTITUTIONAL

2008

TOWARD THE

8 CAMP

AIGN IN CALIFORNIA.

THIS REQUIRED US TO PUT ON HOLD MANY DEVELOPMENT AND OF FAILURE, BUT THE REAL POSSIBILITY

OF OUR PLANS FOR INFRASTRUCTURE

NOM's

IMPROVEMENT,

AND THE DIRE CONSEQUENCES

A LOSS IN CALIFORNIA

WOULD HAVE FOR

MARRIA,GE ACROSS THE COUNTRY REQUIRED AN "ALL HANDS ~N DECK" APPROACH TO WINNING IN CALIFORNIA. WHILE S9ME OF OUR DONORS AND CLO,SE ALLIES (AND SOME OF OUR TOO) KNOW, MosrOF THE WORLD MAY NEVER KNOW THE

ADVERSARIES,

CRUCIAL ROLE THAT OVERSTATEMENT THE PROP

NOM

PLAYED IN THE PROP

TO SUGGEST TRA T WITHOUT

8 CAMpAIGN. IT IS LlKELYNO NOM' SEARL Y LE~DBRSHIP,

8

CAMPAIGN

WOULD HAVE NEVER GOTTEN OFF THE GROUND. THE COVRT HAD NOT 'YET RULED'PROP

CALIFO"!tNIA SUPREME UNCONSt.ITUTIONAL, LATE. WHEN BRIAN

22

AND MANY SUGGESTED THAT WE WAIT AND SEE THE

OUTCOME FROM THE, COURT. Hi\D' WE DONE SO, IT WOULD HAVE -BEEN TOO

AGREED IN LATE DECEMBER TO BEGJN RAISINq LOOKING

2007

TO MOVE HIS FAMILY TO ON

CALIFORNIA THE BALLOT,

MONEY_TO PUr A MARRIAGE AMENDMENT OUR

WE WERE TOLP OVERAN,D OVER AGAIN THAT THE CAMPAIGl'f BACK; WE FORGET HOW DEMORALIZED -'FROM RECENT AND REPEA TBD FAILURES ON

WAS IMPOSSIBLE.

PEOPLE WERE ~ CALIFORNIA ISSUES.OF LIFE AND MARRIAGE, IT WAS BRIAN'S SIGNATURES IN THE END, BECOMING PROP ENERGY AND

NOM's

LEADERSHIP

THAT PROVIDED

THE

IMPETUS AND FINANC~AL RESOURCES

TO COLL~CT MORE THAN

1.1 MlLLION
8 EFFORT,
AND

FROM EVERY COuNTY, IN THE STATE.

NOM
..TH-

RAiSED NEARLY "A~OVE

$3 MILLION

'FOR THE PROP

THE LARGEST SINGLE CONTRffiUTOR THE nATE," "BUST

TO' THE PRO'P 8 CAMPAIGN.
THE BLACKLIST"

B.

8 AFTER)Vr.~

DONOR PROTECTION LITIGATION
THE ANTAGONISM COMPARISON MARRIAG~ OCCASIONAL LOCAL PAMIL MARRIAGE STATEWIDE FACED DURING THE,CAMP AIGN ULTIMA TEL Y PALED IN BY GAY AND Y SAINTS AND AND AFTER tHE ELpCTION. BOYCOTtS, PICKETING,

TO THE HATRED LEVELED AT PROP 8 SUPPORTERS vrOLEN'CE - MUCH O'F IT TARGETED AT LATTER-DA AND TOLERATED BY ALL THE NATIONAL

ACTIVISTS

Y. BUSINES,SES

-- WERE ORCHESTRA TED BY LOCAL GAY

ADVOCATES

ORG ANIZA nONS.

CONFIDENTIAL

NOM

WAS RESPONSIBLE

FOR THE ONLY OR!JANIZED R,ESPONSE ATTEMPTING AND INTOLERANCE BEING DISPLA YED WITH

TO DRAW A TTENTIOIi BY THE SUPPOSED THE CAM;l'AIGN GATHERED

TO THE BIGOTRY NEARLY

FORCES OF "TOLERANCE."

NOM's

"ABOV~THEHATE.COM" ATTACKS

6,00'0

SIGNERS TO A PETITION STANpING

LDS

CHliRCH

IN THE FACE OF RELIGIOUSLY MOTIVATED

-SUPPORTfl\IG

THEIR RiGHT TO S.PEAK OUT IN SUPPORT OF MARRIAGE.

CONFIDENTIM.

I

"

~.~

THE BUSTTHEBLACKLIST SUPPORTERS PROP

CAMPAIGN ENLISTED NOM's

CALIFORNIA TO THE

TO PATRONIZE BUSINESSES

THAT HAD CONTRIBUTED

8 CAMP

AICiN AND HAD BEEN BLAcKLISTED REPORTED THAT AFTER NOM

BY GAY MARRIAGE ICE CREAM IN THEIR BUSINESS,

ADVOCATES. SACRAMENTO) PROP

ONE SUCH FAMILY BUSINESS (LEATHERBY'S HIGHLIGHTED STOPPED BY TO EXPRESS tHANKS PLAN

DOZENS OF FAMILIES

FOR THE LEATHERBYS'

8. SUPPORT.
ACTION

c.

2009

NORTIJEAST

EARLY IN SAME-SEX NOM

2009,

IT BECAME CLEAR THAT GAY MARRIAGE ADVOCATES NEW ENGLAND DURING THE ITS

WOULD

TARGET SEVERAL LAUNCHED

STATES FOR LEGI~LA TIVELY ADOPTED

MARRIAGE

2009

LEGISLATIVE

SEssiON.

IN MARCH,

2009

NORTHEAST

ACTION PLAN WITH A SERIES OF AND MAINE. THESE EARLY ADS' TO RADIO. TV AND INTERNET ADS AT ORGANIZE OPPOSITION

~ADIO ADS IN VERMONT, (AVAILABLE SAME-SEX

NEW HAMPSHIRE,

ALONG WITH ALL,OF NOM's

WWW.NATIONFORMARRIAGE·.ORG/ADS)HELPEDTO MARRIAGE VERY FIRST TIM.E. AS WE MOVED BEGAN PUSHING CONNECTICUT CAMPAIGN INTO THE LEGISLATIVE SAME-SEX AND WASIJINGTON MORE THAN SEAS0l'l.

IN THESE DEEP BLUE STATES - IN ~OME CASES FOR THE

G.AY~ARRIAGE

ADVOCATES· THE AD ON OUR

MARRIAGE BILLS IN NEW YORK, ONLINE ACTION

RHODE ISLAND,

DC AS WELL. WE EXPANDED

AND CREATED A NORTHEAST THE NORTHEAST.

CENTER

WEBSITE. GENERATING THROUGHOUT

325,000

EMAILS TO LEGISLATORS

1. RELIGIOUS LIBERTY EXEMPTIONS (VBRlrfONt"ICONNECTICUT./NE W
HAMPSHIRE)
THE ONE SILVER LINING OF THE SAME-SEX MARRIAGE VERMONT, EVOLUTION THE HUMAN COMMITTEE EXEMPTION CONNECTICUT·AND OF SUBSTANTIVE RIGHTS ORGANIZATIONS. COMMISSION NEW HAMPSHIRE IN VERMONT, BILLS ADOPTED IN

THIS SPRING HAS BEEN THE FOR CHURCHES DIRECTOR . IN THE ADOPTED OF THE EXECUTIVE

RELIGIOUS LffiERTY EXEMPTIONS TESTlFlED BEfORE

AND RELIGIOUS

THE JUDICIARY

THAT THE EXISTING RELIOIOUS LIBERTY PROTECTIONS OPENING THE DOOR TO A LEGI.SLATIVELY AND CHURCH GROUPS. FOR CHPRCH'ES

LAW WERE INADEQUATE,

Tim

EFFORT BE:CAME MO·RE ROBUST IN CONNECTICUT OVERWHEJ.,MED THE STATEHOUSE BILL INTRODUCED CATHOLIC

AS THE PEOPLE OF TO THE THE

CONNECTICUT GA Y MARRIAGE CONNECTICUT REVOLTED, \

WITH OPPOSITION

AS MERELY "_IMPLEMENTING" DEMOCRATS

COURT RULING ON MARRIAGE, BUT WITH NO RELIGIOUS FROM BLUE COLLAR DISTRICTS WITH NO CHOICE BUT TO PERMIT REAL

LIBERTY EXEMPTIONS.

LEA VING THE LEADERSHIP

RELIGIOUS· LIBERTY PROTECTIONS AND VOTED ON. FINAL!., Y, IN NEW HAMPSHIRE, WAY THROUGH ANNOUNCED RELIGIOUS

TO BE BROUGHT TO THE ·FLOOR, DEBATED

AFTER THE GAY MARRIAGE

BILL MADE ITS LYNCH

THE HOUSE· AND SENA.TE THE FIRST TIME, GOVERNOR

THA T·HE WOULD NOT SIGN THE BILL WITHOUT SPECIFIC LIBERTY PROTECTIONS. ADVOCATES AFTER ANOTHER SETBACK IN THE HOUSE ANP NEARLY DERAILED THE ENTiRE BILL, THE·

THAT SHOCKED

CONFIDENTIAL

'RELIGIo.US

LffiERTY

AMENDMENTS LYNCH,

WERE ULTIMATELY

APPRo.VED

AND SIGNED

INTO LAW BY GOVERNOR ALTBOUGH

THESE RELIGIOUS

LffiERTY PROTECTIONS

ARE IN SOME WAYS ON RELIGIOUS AND

MORE NARROW INSTITUTIONS,

THAN ONE MIGHT DESIRE (Fo.CUSING PRIMARILY TO. THE EXCLUSIONS DEBATE. THEY NONETHELESS MARK A TURNnto

OF rND:)ViDUAL PRo.FESsio.NALS

BUSINESS DWNERS.), THE GAY MARRIAGE SAME-SEX NOM's MARRIAGE

POINT OF SDRTS IN

TH:REE OF TH:EF,o.UR STATES TO. HAVE PASSED A VALIDATING

BILL THIS, SP~·ING, DID SO ONLY AFTER THE INCLUSION RELIGIOUS LIBERTY PROTECTIONS, EXPRESSED CDNCERNSFOR THE RELIGIOUS LIBERTY OF

DF REAL; SUBSTANTIVE FREQUENTLY TRADITIo.NAL

FAITH GROUP'S IF SAME-SEX MARRIAGE IS ADOPTED WIrHOUT

SPECIFIC PROTECTIONS.

2. NEW HAMPSHIRE'
NEW HAMPSH,lRJ; • LEGISLATIVE OPPOSITION CORNERS'TDNE REPRESENTS

rna

CLEAREST EXAMPLE' OF MANUFACTURED O'vERWHELMIN'G BY TIM GILL THE WITH CAMPAIGN IN ROBOCALLS CONDUCTED IN

SUPPORT ACTION

FOR SAME~SEX MARRIAGE. DESPITE (65% AND PARTIALLY FUNDED BY NOM), THE STATE DEMDCRA TIC PARTY

TO GA Y MARRIAGE

LEGlSLA TURE WAS FLIPPED TO. DEMo.CRA TIC CONTROL AND HIS ALLIES FLDDDED MDNEY (MORE THAN DOLLARS IN A NORMAL

20.08' AS

$9 MILLIo.N

- Co.MPARED TO. A FEW HUNDRED THo.USAND

ELECTIo.N YEA'R). 'y ~o.UGHT SAM~-SEX MARRIAGE IN NEW TWICE AND .

THAT MDNEY SUCCESSFULL HAMP.SHIRE, DE~OCRA TS, REVIVING

AS DEM:OCRATIC

OFFIC,IALS PRESSURED

"w AYW ARD"
'oN

A SAME-SEX MARRIAGE BILL 'THAT'STALLED ONLY TO BE RESURRECTED THE CONFERENCE

WHEN VOTED" DDWN IN THE ;HbuSE, RECo.NSIDERA REMOVED DURING A REPUBLICAN

TION AFTER SENATE LEADERSHIP SENATOR'FROM

BRo.KE WITH PR01:0Co.L COMMJTrEE-

THE TWO. Mo.NTHS THAT THE M-ARRIAGE BILL WAS PEJ'fDING IN TEiE LEGISLA TURE', NOM ACTIo.N PAC, RELPED FUND THE Wo.RK OF OF THE STA TE HOUSE AND AIRED TV AND RADIO. AD,S IN THE STATE, AND EM-AILS TO. ~EMBERS

NEW HAMPSHIRE CORNERSTONE GENERATED SENATE. NEW HAMPSHIRE ELECTIONS

NE~RLY

15,000

REMAINS AN ACTION ITEJ.1 FOR. THE COMING YEAR AS WELL. DEBATE IN NEW HAMPSHIRE, 1'WO SPECIAL D.EMDCRAT WDN

DURIN.G THE MARRIAGE VS. A PRD-MARRIAGE Co.NVINCINGL'Y, NDVEMBER. MANPOW~R ORGANIZING

WERE HELD IN THE S'TATE, BOTH PITTING A PRO-SSM REPUBL1CAN.

IN B<?TH

~ASES, THE REPUBLICAN AND

REVJ.!RSING o.UTCOMES SEEN ACROSS THE STATE LAST RIGHTS CAM-PAIGN POU.RED MO~EY QUICKLY RESPONDED BY HELPING

THE HUMAN

INTO THESE RACES, AND NOM HAMPSHtRE

TO. SET UP A NEW

1> AC

TO. FUND Ro.BOCALLS

AND GRASSRODTS

IN THE DISTRICT.

3.NEWYORi(
SINCE GOVERNDR MARRIAGE SIGNIFICANT . YORK. PATERSON ANNo.UNCED PLANS TO. INTRODUCE A SAM.E-SEX IN NEW

BILL IN NEW YORK THIS PAST APRIL, RESOURCES

NOM

HAS FOCUSED

ox THE EFFDRT TO. STOP GAY MARRIAGE

THE EFFORTS

TO. DATE HAVE INCLUDED RADIO. AND TV ADS, A TIMES

CONFIDENTIAL

SQUARE ELECTRIC DISTRICTS. THE ROBOCALLS

BILLBOARD,

AND ROBOCALLS TO 25 OF THE KEY ~ENATE

GENERA TED THOUSANDS

OF PHONE CALLS TO KEY :SENA T.ORS

(ALL FROM THEIR OWN CONSTITUENTS!) ACROSS THESE SWING DISTRICTS .. THE SENATE LEADERSHIP GOVERN'ORPATERSO"N

AND ALLOWED US TO

ID VOTERS

ALL

CRISIS OF TH'E PAST MONTH HAS SIDELINED

THE GAY

MARRIAGE DEBATE FOR' THE TIME BEING, WITH REPORTS IND iCA TIN G THAT INTENDS TO BRING THE ISSUE TO

niB

FORE AGAIN

DURING A SPECIAL SBSS'lON IN SEPTEMBER. LAST MONTH, AS THE SENA TE A~PBARED PorSED TO YOTE ON GA Y M~RRIAGE, NOM FIRST LAUNCHED ITS

NY

MARRIAGE

PAC,

WITH. A PROMISE

TO SPEND THE TO ANY NY

$5QO,000 RAISED
SENATOR

IN SUPPORT OF A PRIMARY CHALLENGER WHO YOTi:;o FOR SAME-SEX MARRIAGE .

REPUBLICAN

. 4.

WA'SHlNGTON HAVING JUST ADOPTED A MEASURE TO RECQGNIZE FROM OTHER JURISDICTIQNS, MARRIA-GE LEGISLATION NOW RAMPING MARRIAGE IS W:IDELY EXPECTED TO SAME-

THE DC CbUNClL, S~X MAR1UAGES NOM

CONSIDER SAME-SEX COALITION'S

WITHIN THE NEXT FEW MONTHS. IS THE

IS PART OF A DC MARRIAGE TR~SURER)

COALITION (BRIAN BROWN

UP·A CAMl!AIGN TO ORGANIZE
/.

OPPOSITION TO SAME-SEX

IN THE DISTRICT OF COLUMBIA.

IOWA MARRIAGE AMENDMENT

D..
JUST HOURS AFTER THE I0W A SUPREME MARRIAGE ON THE STATE, CENTER ALLOWING CONSTITUTIONAL COURT RULING IMPOSING A GRASSROOTS SAME-SEX A

NOM

LAUNCHED

'ADVOCACY

PEOPLE FROM ALL ACROSS THE N,ft.TlON TO CON~ACT AMENDMENT TO THE' IOWA CONSTITUTION MORE THAN -- A LONG WITHIN

GROUP OF KEY IoWA DEMbcR~

TIC LBG~SLATORS UlWING THEM TO. SUPPORT A

PROCESS, BUT THE ONLY WAY OF REVERSING THE COURT RULING. JUST A FEW DAYS, WE HAD GENERATED KEY LEGISLATORS. WITH THE HELP OF CONGRESSMAN ENTIRE S.TATE.(MORE COURT DECISION, THAN STEVE KING, NOM HOUSEHOLDS)

165,000

El<:[AILS TO THESE

ROBOCALLED

THE

250,000

IN RESPONSE

TO THE WE ALSO

URGING IOWANS TO CALL TImIR LEGISLATORS.

ASKED IF WE COULD CALL BA~K AND ASK THEM FOR ~ONEY.

A

MEASURE OF THE PEOPLE'S

ANTIP ATHY FOR GAY MARRIAGE

.ANP THE IOWA MORE MONEY MORE

COURT RULING:

THE YERY FIRST SWEEP OF PHONE CALLS RAISED AND GENERATED THOUSANDS

THAN THE COST. OF THE ROBOCALLS,

PHONE CALLS AND EM AILS TO THE IOWA STATEHOUSE. THERE REMAINS AMENDMENT A SMALL GROUP OF LEGISLATQRS A, SEE BLOCKING THE MARRIAGE BELOW.

IN low

2009~20 11 PROJECT

DISCUSSION

RELIGIOUS LIBERTY

AD CAMPAIGN

E.
IN EARLY APRIL, .' CAMPAIGN. NOM LAUNCHED A

$1.5

MILLION RELIGIOUS GENERATED CREATING

LIBERTY AD AN IMM~DIA1'E W.IDESPREAD

THE FIRST AD, "GATHERING RIGHTS IN'THE CONTROVERSY.

STORM," CAMPAIGN,

REACTION FROM THE HUMAN ME.DIA INTEREST

WITHIN DAYS, MORE THAN

350,000

,CONFIDENTIAL

•;

•I

PEOPLE HAD VIEWED THE AD ON YOUTUBE, MOST VIEWED VIDEOS oNYouTuBE REBROADCASTS MSNBC

RANKING AS ONE OF THE TOP APRIL 5TH.

100

FOR THEWEEK·QF

OF· THE AD IN NEWS COVERAGE BY CBS NEWS, MARRIAGE TO MILLIONS MORE VIEWERS.

Fox

NEWS,

AND CNN· BROUGHT THE MESSAGE

OF RELIGIOUS LffiERTY THREATS

POSED BY SAME-SEX

THE SECOND AD IN THE RELIGIOUS LIBERTY AD CAMPAIGN FEATURED PREJEAN

CARRIE

AN.D HER STAND FOR ty1ARRlAGE IN RESPONSE TO QUESTIONING FROM PEREZ HILTON DURING THE M~ss U.SA PAGEANT. HER COURAGE IN THE ·I'ACE
OF THE ABUSE SHE RECEIVED HAS INSPIRED MILLIONS OF AMERICANS AGAIN GENERATED RUTH INSTITUTE SHOWN BY M~NY SAME-SEX MARRIAGE SUPPORTERS. AND EXTENSIVE MEDIA ATTENTION TO THE INTQLERA:NCE

F.
IN JUN~, THE RUfH INSTITUTE FORMALL Y JOINED WITH NOM, OF NOM, FOCUSED BECOMING ON AN AFFILIATE!? GENERATION RUTH CENTER uNDER THE UMBRELLA

TRANSMITTING INSTITUTE

A HEALTHY CULTU.RE OF MARRIAGE AND FAMILY TO THE NEXT OF LEADERS. D.R. JENNIFER· ROBACK MORSE AND IS A FREQUENT FOUNDE.D THE Tins TO THE SPEAKER ON COLLEGE CAMPUSES. A NEW FOCUSED OUTREACH FUND

NEW RELA TIONSlHP WILL NEXT GENERATION Two MILLION

GIVE

NOM

ON MARRIAGE.

FOR MARRIAGE

I DOMA DEFENSE

G.
IN FEBRUARY,. PRO-MARRIAGE PURPOSE AMERICANS COUNTRY; STOPPING UNLIMITED CAMPAIGN MOBILIZE NOM BEGAN LAYING OUT A GOAL TO IDENTIFY TWO MILLION BETWEE;N NOW AND THE AMERICANS

2010

ELECTIONS.

THE

OF THIS GOAL

rs THREE-FOLD:

(1) WE

BELIEVE THAT TWO MILLION

WILL PROVIDE Tim CRITICAL MASS NEEDED TO STOP O"BAMA '8 SAME-SEX MARRIA:GE ON TEE ENTIRE AND

PLANS TO REPEAL DOMA,.FORCING

(2)

Two. MILLION MA:RRIAG.E ACTIVISTS WILL ALSO REPRESENT OF DONORS AND POT.EN.TIAL DONOl{.S SERIOUS ABOUT.

TENS OF THOUSANDS

SAME~SEX MARRIAGE;· CONTRIBUTION

(3) As

A FEDERAL.PAC, THIS WlLL BicOME

NOM

IS PERMITTED FEDERAL

ACTION WITH ITS OWN MEMBERS REPORTING.

- NOT REQUIRING

CRITICAL AS WE

OUR ACTIVIST BASE TO STAND FOR MARRIAGE IN ADVANCE OF THE

H.

2010 ELECTIONS. NEW" TECHNOLOGY DEVELOPMENTS (WEBSITE, F ACEBOOK,·:V OUTUBE,
TWITTER)
THIS SPRING, NOM OUT EXPANDED CAPABILITIES, SUPPORTERS, LAUNCHED A NEW WEBSITE, AT THE SAME TIME ROLLING TWITTER AND BLOGGING CAPABILITY NEEDED

FACEBOOK,YoUTUBE,

IN ORDER TO STAY IN FREQUENT CONTACT WITH OUR AND PROVIDING THE SOCIAL NETWORKING OF OUR SUPPORTERS' PERSONAL ONLINE NETWORKS.

TO TAKE ADVANTAGE

NOM
I.

IN THE NEWS

PRINT, YORK

RADIO, AND TELEVISION TIMES, WASHiNGTON PRESS, COOPER REUTERS,

APPEARANCES CNN, ~PR,

FOR NOM

INCLUDE: THE NEW TIMES, SAN

POST, USA

TODAY,

Los

ANGELES

. ASSOCIATED AND)3RSON DIEGO

CBS NEWS, LARRY KINa LIVE, THE WEEKLY STANDARD, GLOBE, CHRONICLE, BOSTON

360,

NATIONAL

REVIEW,

UNION-TRmUNE,

SAN FRANCISCO

CONFIDENTIAL

.

.
JOURNAL ACROSS RADIO AFFILIATES

PROVIDENCE NEWS, SALEM THE COUNTRY.

JOURNAL, RAtiIO

NEW YORK DAILY NEWS, WESTCHESTER N'ETWORK, AND NUMEROUS

A PARTIAL LIST OF NOM
AtTACHED ..

MEDIA MENTIONS FROM THE PAST SIX MONTHS

IS'

II. NOM 2009-2011
ST~ATiwIC OVERVIEW: THE STATE OF THE MARRIAGE"DEBAT'E (MAGGIE .
CaRRIDOR: NY/NJIMAINEINHIDCIRHO])E iSLAND

A.
GALLAGHER)
THE NORTHEAST

1.
CALIFORNIA

2.
MARRiA GE AMENDMENTS WE~T (IOWA, INDIANA, VIRGINIA) (PROP NOR.TH CAR.OLINA,

3.
P-ENNSYLVANIA, FEDERAL LITIGATION VISION

8. MASSA

CllUSETTS,

LOUISIANA)

4.
NEXT STEPS:

NOM

2009-2011 $20 MILLION
STRATEGY AIMED AT GA Y TO MAKE

B.
WE HAVE OUTLINED STOPPING, FQCUSED ADEQUATE MARRIAGE BELOW:AN AGGRESSWE IN THE'UNITED ELECTIONS, ISOLA. TING, AND PARTlA.LLY REVERSING STATES. ON STATE THE ADVANCES'OF

MARRIA GE ADVOCATES

THE STRATEGY IS HEA rus ELECTION AS WELL. WITH

2010

AND LAYS THE GROUNDWORK PRESIDENTIAL

MARRlA GE A MAJOR ISSUE IN THE RESOURCES, ISSUE. PREVENTING

2012

WE CAN WIN. THE BA.TTLE FOR HEARTS AND MINDS ON THE PASSAGE OF flAY'MARRiAGE BILLS AND

R'OLLBACK:

1 ..
. ROLLING MARRIAGE A) BIl CK VERY RECENT IN BLUE STATES SSM INSIGHT: GAINS FOR THE MOVEMENT IN THE NORTHEAST. YORK AND NEW JERSEY. TO REDEFINE

PREVENTING STRATEGIC PRIORITY . COUNTING FUNDED OF VOTERS.

IN NEW

($1 MILLION)

GAY MARiIlAGE

IS NOT HIGH ON MANY VDTERS' GAY MARRiAf;E AD YOCA TES ARE'

LISTS, EVEN IN LIBERAL STATES.

ON VOTER APATHY TO'PERMIT THEM TO PLA Y TO THEIR WELL

BA~E AND TO' PLEASE THEIR DONDRS AND THE MEDIA INSTEAD

NOM IS

USING SOPHISTICATED

TECHNOLOGY

TO REACH OUT TO VOTERS RADIO, TV, AND MiNDS. WITH WE CAN FRQM SEED

IN THESE STATES, SUPPLEMENTED INTERNETADVERTISING IDENTIFY OUTRAGED EXPANDING CA.THOLlC DUR MARRIAGE CONSTITUENTS,

BY PERSUASWE

TO' RAISE CONCERNS

IN

VOTERS'

ONE OUTLAY OF CAPITAL, USING ROBOCALL (B) GENERATE

TECHNOLOGY,

(AJ

V.OTERS FOR FUTURE ELECTORAL AN.D (C) FUNDRAISE,

PURPDSES,

A. FLODD DF PHONE CALLS TO LEGlSLATORS

THUS PERMANENTLY WE ALSO WORK WITH RELIGIOUS

OUR SMALL DONOR/ACTiVIST' BISHOPS AND PROTESTANT

BASE AND GENERATING

CAPITAL FOR THE !'IEXT ROUND OF ROBOCALLING.

PASTORS TO EDUCATE

CONFIDENTIAL

•t •

,VOTERS ON THE COSTS OF GAY MARRIAGE. ,IN THESE STATES? GET POLlTlCI;4NS DO SOMETHING. ROLLING ~ACK GAY MARR[AGE

ONE GREAT STRATEGiC ASSET it TAKES TO

THE AMO UNT OF POLITICAL PRESSURE

TO DO NOTHING IS MUCH LESS THAN GETTING THEM TO IN iYIAINE,

"

($1 MILLION)
BAL):,OT IN

IN MAINE,. WE CA.N A.ND WILL GET MARiUAGE ON ras NOVE,M'BER. DEVELOPED GOING WE WILL WIN BY USING TECHNIQUES IN THE BIG

AND ARGUMENTS

vrcroa Y LAST

¥EAR IN CALIFO~NIA.

ON OFFENSE:'

Two MiLLION

MARRIAGE

A CTIVISTS/SlIfAJ,L

).
DONQRS

($3 MILLION)
FOR MARRIAGE AMENDMENTS IN NORTH CAROLINA, ' AND INDIANA. BUiLPlNG OUR A.CTIVIST AND SMALL DONOR BASE IN POLITICALLY NORTH CAROLINA, 'A.ND STATES, WE CAN

A)

PUSHING

PENNSYLVANIA STRATEGIO SIGNIFICANT INDIANA.

PRIORITY:

BY PUSHING FOR STATE MARRIAGE AMENDMENTS STA rES INCLUDING.' PENNSYLVANIA,

BECA USE THESE ARE SOCIALLf. CONSERVATIVE

QUICKLY. BUILD A GENEROUS SMALL DQNOR BASE WITH A.N.1NFLUX DF LEAD CAPITAL .. RIGHT NOW', WEARE PLAYING ON OUR WEAKEST TURF; THE NORTHE,AST RELlGIQUS DOMINATED BY THE DEMOCRATIC CONSERVATiVES BLUE STATES IN WHERE NUMBERS BUT WE DO'

PAR'TY,

ARE RELATIYEf..Y WEAK. EVEN HERE WE HAVE

BEEN ABLE'TO LOCATE, 4NIMATE AND ORGANIZE SIGNIFICANT

or SMALL oososs AND
20} 0 IS

ACTIVISTS ON THE MARRIA GE ISSU$.

NOT WANt TO PLAI ON WEAK TVRF INDEFINI'!'ELY., OUR GaAL IN AN,I) TO' MOVE FROM fLA.,YING DEFENSE TO' PLAYl~G AMENDMEN'I'S THROUGH ms NORTH CAROLINA 4ND INDIANA. HAVE SPENT MILLIONS TO KNac« nrsuc PUSH MARRIAGE PENNSYLVANIA., GAY MARRIAGE FAMILY LEADERS IN STATES'LIKE aPINION MARRIAGE RESQUR'CES RATHER

2009
IN

OFFENSE:

STATE LEGISLATURES

ADvaCAXES

OFF PRO GROUPS TO PUSH

IN KEY STATE LEGISLArURES.

PRO' MARRIAOE

PENNSYLVANIA

HAVE RELIED ON DIFFUSE

THAN SOPHISTICATED 'POLITICAL aRGANIZINGIN THESE STATES. WITH THE PRaPER

AMENDMENTS

AN.D TAt:;TICS, WE CAN MAKE IT CLEA'R: THERE IS'A VERYHIGH THAT PROMOTE GAY MARRIAGE. WE DO' NOT NEED BECAUSE, TO BUlLD WE DO NEED TO' DaLLAR SIDE.

COST TO paLITICIANS

TO MATCH GAY MARRIAG'EADVOCATESDaLLARFaR UNL1~E THEM, WE HAVE ACTUAL VOTERS USE saPHISTICATED RESOURCES PRESIDENTIiL STATE EMERGENCY

os OUR

TECHNOLOGY AND OUTREACH

CAMPAIGNS

IN TARGET RICH STATES INCLUDING THOSE J;EY TO AND CONGRESSIONA.L RESERVE FUND RACES (SSE BELOW).

. 3.
IN WHATEVER

($5 MILLION)
RESPONSE

WE HAVE TO BE R:EADY FOR A DECISIVE, RAPID AND EFFECTIVE STATES GAY MARRIAGE ADVOCATES PECIDE SUCH A srATE EMERGENCY GA Y MARRIAGE. DiSCOURAGEMENT DrvISJVE

TO PUSH FOR

FUND WILL ALSO ACT AS A

TO POLITICIANS TEMPTED BY THEIR BASE TO PUSH THIS

ISSUE ON THEIR CONSTITUENTS.

CONFIDENTIAL

NATIONALTZING

THE MARRIAGE ISSUE. ($5 MILLION)

4.
MARRIAGE D '9""V NEEDS TO BE A NATfONAL (AN.D UJ;,TIMATE.LY INTER:NATlONAL)

"''').U''.'~

A)
NEW HAMPSH{REAND PRESIDENTIAL IOWA ARE

TIm TWO STATES

THAT LEAD OFF BY ELECTING PRO-

THE U.S.

'PRIMARIES. WE PLAN A 2~3 YEAR CAMPAIGN OF THESE LEGISLATURES AND ALSO TO USE IOWA AND NEW HAMPSHIRE

TO TAKE BACK CONTROL FAMll.. Y LEGISLATORS,

T.O BUlLD A STRONG BASE OF MARRIAGE VOTERS TO INFLUENCa THE PRESIDENTIAL RACES IN 2012. WE wn.r, MAKE STRONG AND

u.s.
B)
M1LLlON)

VOCAl,. SUPPORT FOR MARRIAGp PRESIDENTIAL FEDERAL NOMINATION PAC· MARRIAGE

A R;EQUIREMENT TO GAINING THE ACTION CO,MMITTEE)

IN'20.l2.
(pOLITICAL

($1

As WE BUILD ASSETS IN SPECIFIC STATES (IDENTIFYING VOTERS, ASSETS FEDERAL nEFENSE.OF ,A F~DERAL BUILDING TO l?LECT-INi3 PRO-MARRIAGE MARRIAGE PAC MARRIAGE LF:GISLATORS

MARRIAGE

ACTIVISTS AND SMALL DONORS) WE WANT TO DIRECT THESE

IN CONGRESS. COURT

A

WrLL HELP US BLOCK THE REPEAL OF THE OF

ACT; INFLUENCE SUPREME

NOMINA TlONS, AND DOWN THE ROAD REVIVE A CREDIDLE TH~EAT MA,RRlAGE AMENDMEN-r:. A NETWORK OF REGIONAL POLITICAL HAMPSHlRE DIRECTORS' WILL AND IOWA) IN SOiJTH CAROLINA, INDIANA,

HELP US IDENTIFY ANP RECRUIT CANDIDA rES. POLITICALLY SIGNIFICANT Sm,JATE FLORIDA, MICHIGA:N. STATES (BESIDES,NEW AND PRESIDENTIAL OHIO, MINNESOTA, NEW MEXICO, OBA~A POLITICS INCLUDE: 'NEVADA.

INDIANA, PENNSYL V ANlA, NEVADA, COLORADO,

CONNECTICUT,

C)

SIDESWIPING

($1 MILLION

AMERICA,N

PRINCIPLES

PROJ,ECT) EXPOSE WEAKEN DEVELOP CHRISTIAN PROTECTION WEAKEN OBAMA AS A SOCIAL RADICAL. DEVELOP PRO~AY MARRiAGE RAISE SIDE ISSUES TO

POLITICAL LEADERS AND PARTIES AND

AN ,ACTIVIST BASE OF SOCIALLY CONSERV ATIVE AND VOTERS. SUCH ISSUES AS PORNOGRApHY, AND THE NEED TO O,PPOSE ALL EFFORTS TO OF CHILDREN,

RELIGIOUS LIBERTY AT THE FEDERAL LEVEL.

CULTURAL STRATEGIES ($5 M/.LLlON)

5.

CONFIDENTIAL

A)
STRATEGY

IN'fERNATIONA'LIZING

THE MARRIAGE

ISSUE;

A PAN-AMERICAN

THE LATINO

VOTE IN AMERl9A

IS A KEY SWING' VOTE, AND WILL BE SO WiLL THE PROCESS OF . T.O THIS A KEY

EVEN MORE SO IN THE FUTURE, BOTH BECAUSE OF DEMOGRAPHIC GROWTH AND INHERENT ASSIMJL4TIONTO ABANDON PROCESS TIiADiTIONAL UNCERTAINTY: FAMiiY THE DOM!N:4NT ANGLO CULTURE LEAD HISPANICS

VALUES? WE MUST INTERRUPT SYMBOL OF RESISTANCQ TO

OF ASS"If1ILATION B'Y MAKING SUPPORT FOR-MARRIAGE
ASSII.i.ILATION. GLAMOROUS YOUNG LATINO AND LATINA ATHLETES,

BADGE OF LATINO IDENTITY-A INAPPROPRIATE

WE SEEK TO IDENTIFY LEADERS, ESPECIALLY

ART,ISTS, ACTORS, MUSICIANS, DEVELOP

WRITERS, .

AND OTHER CELEBRITIES. WILLING TO STAJ:lD FOR MARRIAGE,

UGARDLESS PAMPHLETS, PEOPLE,

os NA

TIONA!; BOUNDARIES.

SPANISH L:ANGVA GE RADIO AND DEVELOP

TV ADS IN AN APPR'QPRJATli AND CREATE A TEMPLATE

RANGE OF DIiLECTS;

YOU TUBE VIDEOS, CHUR.CH HANDOOTS FOR Sp:A.NiSH SPEAkING THAT CAN BE USED ABROAD. THE NEXT GENBRA TION PROJECT WILL ALSO HELP 'US,IN lJUlLDINGA

B)

THE LATINO IDENTITY PR()JECT COMMUNITY AMERICANS MARRIAGE A.S WELL. ISsaE

THAT CAN REACH OUT TO THE NEXT GENERATION

OF OTHER AND NOM HAS

USE StUDENT

CONFERENCES,

SPEAKERS ON T.ifE COLLEGES.

DE.B4,TES, TO FIND, TRAIN, AND EQUIP YOUNG LEADERS

srtrr LEAGUE

4ND EQUIVALENT

LA UHCHED THE. RUTH [NSTlTUrE THE A NSCOMBE MODEL

FOR. THIS PURPOSE· AND Is' -WORKING TO REPLICATE CAMPUS. THE SUCCESS OF

WITH THE LOVE AND FIDELITY- NETWORK

ON rHE PRINCETON

C) rfJT A CIVIL RIGHT
THE STlMTEGIC EQUIP, ENERGIZE FOR MARRIA.GE; OBJECTIONS' MARRIAGE

PROJECT

GOAL OF THIS PROJECT IS TO DRIVE A WEDGE BETWEEN KEY DEMo.CRATIC CONSTITUENCIES. AMERICAN THEIR THE GA Y FIND, AND CONNE_CT AFRICAN SPOKESPEOPLE

GAYS AND BLACKS-TWO

DEVELOP A MEDIA CAMPAIGN AROUND BY DENOUNCING

TO GAY AlA.RRlA GE AS A CIVIL RI.GHT; PROVOKE

BASE INTO RESPONDING

TliESE SPOKESMEN THE HOSTJLlTY THE

AlfD WOMEN AS BIGOTS. NOPOLl'fICIAN
"

WANTS TO TAKE UP AND PUSH AN TO RAISING THE COSTS OF AND PERSUApING ARE UNACCEPTABLY' PUSHING A MARRIA GE YOUNG BLACK AD VOCA TES

ISSUE THAT SPLITS THE BA.SE OF THE PARTY. FANNING RAISED IN THE WAKE OF PROP PUSHING GAY MARRIAGE MOVEMENT'S OVERREACHING AM,ENDMENT . DEMOCRATS ELECTORALLY.

8 ts KEY

TO iTS ADVOCATES

ALLIES THAT ADVOCATES IN WA'SHDWTON TO CHALLENGE D.C.;

ON THIS ISSUE. CONSIDER

FIND ATTlUCTIVE

WHITE GAY MARRIAGE

CONFIDENTIAL

D)

INTERNATIONAL

SCHOLARS

PROJECT COMMUNITY OF

WE NEED TO IDENTIFY AND NURTURE A WORLDWIDE HIGHLY CREDENTIALED INTELLjsCTUALS PHYSICiANS, CREDENTIAL FAMILY SOCIAL E) RAISING PSrCHIATJUSTS,. seCIAL

AND PROFESSIONAL

SCHOI-ARS, THAT

WORKERS,. AND WRIT1/RS TO AND RELATED

OUR CONCERNS AND TO INJ.'ERRUPT THE SILENCING

TA.KES PLACE IN THE ACADEM.Y AROiJND GAY"MARRIAGE DEEP_ GR_OUNDING IN HUMAN-NATURE, SCiENCE. THE NEGATIVES

ISSUES. MAR·RIAG"E AS THE UNION OF HUSBAND AND WIFE HAS AND.1S SUPPORT1!D B Y SERlO US THE

ON HOMOSEXUALITy/INTERRUPTING

RACE ANALOGY ULTIM4TELY TRA.DITIONAL SOPH!STICATED EQWf.TE WE AIM TO RAISE THE COSTS OF IDENTIFYING WITH GAY A TO ' .

MARRIA GE, AND ALSO RAISE THE ATTRACTIVENESS CULTURAL OBJECTIVE: INTERRUPT

OF IDENTIfYiNG THE·A·TTEMPT

WITH

MARf!.lAGE. B.UT WE ALSO NEED TO ACCOMPLISH

GAy WITH BLACK, AND SEXUA.L ORIENTATION

WITH RACE: WE

NEED TO MAKE TRADITIONAL SEXUAl ¥ORALITY RESPECTABLE AN ALTERNATIVE

INTELLECTUALLY

AGAIN IN ELITE CULTURE. AND WE NEED TO GIVE LIBERALS WAY OF THINKING ABOUT GAY RIGHTS ISSUES, ONE THAT' TO

DOES NOT LEAD TO THE MISUSE OF THE POWER OF GOVERNMENT CRUSH DIS8_ENT IN THE NAME OF FJGHTIJ.{G D1SCRlMINATION. F) BEHIND ENEMY LINES, DOCUMENT THE VICTIMS IN EUROPE. ON

WE HAVE LEARNED HOW TO MAKE THE COERCIVE PRESSURES RELIGIOUS ATTACKS EUROPE, GOAL PEOPLE AND INSTITUTioNS ON THE LlBEimES WE WILE USE THIS KNOWtEDG~

AN ISSUE IN THE UNITED STATES.

TO R.AISE THE .PROFILE OF GOVERNMENT

OF RELIGIOUS PEOPLE AND INSTJ'itJTIONS IN EUROPE TOWARDS GAY MARRIAGE THE OPPRESSION DOCUMENT WORLDWIDE. MIND. GAY OUR

IN
AND

BOTH.FOR INTERNAL DOMESTIC CONSUMPTION

TO' HALT THE MOVEMENt TRADITIONAL

IS TO PROBLEMATIZE
ENEMY LINES:

OF CHRISTlANS

AND OTHER

FAI'[H CO.ft1MUlflTIES IN rHE EuiWPEAN

G)

BEHIND MARRI:4

THE VICTIMS~KEEPING VERMONT,

GE CONTRO VERSIAL

IN MASPA. CHUSETTS,

CONNECTICUT WE NEED 'TO DOCUMENT ~EVELOP POLLING caURTS BECAUSE PEOPLE AGAINST THE CONSEQUENCES OF GAY Jl!ARRIA GE AND BEHIND ENEMY LINES. TO GAY MARRIAGE IF THEY SPEAK UP

AN EFFECTIVE CULrURE DATA IN MASSACHUSETTS IMPOSED GAY MARRIAGE,

OF RESISTANCE

INDICATE THAT SIX YEARS AFTER PUBLIC OPPOSITION VERY QUIET, IN PART

IS SURPRISINGLY FOR TRADITIONAL

STRONG. IT IS AL8'0, HOWEVER,

PEOPLE FEAR RETALIATION AND HARASSMENT MARRIA GE IDEAS. (IN A RECENT POLL

36 PERCENT

OF

WHO OPPOSE GAY MARRIAGE AGREED THA.T" IF YOU SPEAK OUT GAY MAlI:RlAGE IN MASSACHUSETTS YOU REALLY HAVE TO

WATCH YOUR BACK BECAUSE SOME PEOPLE MAY TRY TO HURT YOU.") WE WILL. FUND A LOW COST BILLBOARD AND MEDIA CAMPAIGN SUPPORT THE IDEA. THAT CHILDREN NEED MOTHERS TO HIGHLIGHT TO

AND FATHERS AND

THREATS AND PROMISE SUPPORT TO ANY CITIZENS

CONFIDENTIAL

ATTACKED GATHER

FOR THEIR PRO MARRIAGE VIEWS;' COMMISSION TO DOCUMENT CONSEQUENCES R,ESPONSE TEAY OF VIDEOGRAPijERS OR INTIMIDATED IN EUROPE

POLLING AND AND

OTHER STUDIES A RAPID

OF GAY MARRIAGE;

AND REPORTERS

TO 'COLLECT AND RECORD STORIES OF THOSE WHO HAVE BEEN HARASSED,. THREATENED AS A RESULT OF THEIR SUPPOI?1.' FOR TRADITiONAL " THE CO'UNTRY AND'ALSO FINANCIAL REPORT '(flEWS ONM,ARRIA GE AND SEXUALlTYACROSS AND ABROAD.

Ill.

A.

FUNDRAISING

ACHIEVEMENTS

1,2009 ,TO JUNE 15, 2009, NOM H4.S GROWN FROM-A DONOR BASE 8,000 ro 30,000 AND ITS ACTIVE CONSTITUENCY HAS INCREASED FROM 50,000 TO '400,000 (THE GOAL IS 50,000 DONORS AND 2;000,000 ACTIVIS.TS BY THE END OF 2009.) D URlNG THIS TIME, NO¥ AND AP P HA rs RAISED 4.0 MILLION DOLLARS.
FROM JANUARY OF

NOM Fundraisiftog (2007.lO09-).,

!!100M !II NOM ,1)0 ..

2Qt}7 (July-Dec)

2008

2009 (Jarhlun&)

B.

FINANCIAL

STATEMENTS

INCLUDED COMPLETE

IN THE ATTACHMENTS AUDITED FINANCIAL FORMARRIA.GE

ARE SUMMARY FINANCIAL STATEIrfENTS STATEMENTS EDUCATION FOR NOM FUND.

AND

AND THE NATIONAL

ORGANIZATION

ATTACHMENTS: MARRIAGE:

$20

MILLION

STRATEGY SELECTED

FOR VICTORY MEDIA MENTIONS

1.

2.

NOM

MEDIA

"IGHLIGHTS:

CONFIDENTIAL

3. 4.

FINANCIAL OVERVIEW A UDITED FINANCIAL REPORTS

CONFIDENTIAL

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