the exclusive resource for monthly U.S .

cha ri tabl e gi ving resul ts, forecasts and a na l ysis

2012 standard report volume 2
including results through february

national giving

P R O F E S S I O N A L

E D I T I O N

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 2
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
content s
nation al givin g giving at a glance results & trends
p a ge 4 p a ge 7

f orecast

p a ge 8

insight & analysi s model calcul ations faqs contact us coming n ext month

p a ge 11 p a ge 16 p a ge 17 p a ge 21 p a ge 23

F r o m t i m e t o ti m e , r e p o r t e d e c o n o m i c v a r i a b l e s a r e r e v i s e d b y t h e r e p o r ti n g e n ti t y . I n c a s e s w h e r e v a r i a b l e s r e l a t e d t o th e A T L A S o f G i v i n g ™ d a ta a r e r e v i s e d , o u r f i g u r e s w i l l b e u p d a t e d t o r e f l e c t t h e mo s t c u r r e n t r e p o r t e d d a ta .

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 3
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
givi ng at a glance
veloc it y and trajectory o f g ivin g

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 4
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
nationa l resu lts h ig h light s
LAST MONTH RESULTS ($ BILLIONS)

up 1.2%

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 5
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
nationa l resu lts forecast

NEXT MONTH FORECAST ($ BILLIONS)

down 0.8%

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 6
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
giving results & trends
February giving totaled $30.44 billion – an increase of 1.2% versus this time last year.

Up 6.7%
CALENDAR YTD TREND ($ BILLIONS)
$56.71 $60.53

calendar ytd

Up 6.6%
2011 2012

past month
(versus same period prior year)

March 2010 to February 2012 Results Amount ($ Billions) March April May June July August September October November December January February Total 2010 / 2011 $26.80 $27.06 $26.48 $26.22 $26.89 $26.36 $26.99 $27.32 $27.47 $27.91 $28.16 $28.55 $326.21 2011 / 2012 $28.72 $29.30 $29.11 $28.71 $28.96 $28.55 $28.15 $28.93 $29.14 $29.50 $30.09 $30.44 $349.60 % Change 7.2% 8.3% 9.9% 9.5% 7.7% 8.3% 4.3% 5.9% 6.1% 5.7% 6.9% 6.6% 7.2%

Up 6.4%

past 3 months
(versus same period prior year)

Up 5.9%

past 6 months
(versus same period prior year)

Up 7.2%

past 12 months
(versus same period prior year)

info@atlasofgiving.com

2012 volume 2 pro report

page 7

©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended the ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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national giving
giving forecast
March giving is forecast to decrease 0.8% versus February for a total of $30.21 billion. Despite the decline, calendar year end giving is expected to be 4.5% higher than 2011.

Up 4.5%

calendar year forecast

CALENDAR YEAR FORECAST ($ BILLIONS)
$345.78 $361.19

Up 5.2%

next month forecast
(versus same period last year)

2011

2012

Forecast through February 2013 Amount ($ Billions) March April May June July August September October November December January February Total 2011 / 2012 $28.72 $29.30 $29.11 $28.71 $28.96 $28.55 $28.15 $28.93 $29.14 $29.50 $30.09 $30.44 $349.60 2012 / 2013 $30.21 $30.09 $29.92 $30.16 $29.85 $29.49 $29.79 $30.04 $30.38 $30.73 $31.10 $31.08 $362.84 % Change 5.2% 2.7% 2.8% 5.1% 3.1% 3.3% 5.8% 3.8% 4.3% 4.2% 3.4% 2.1% 3.8%

Up 3.5%

next 3 months
(versus same period last year)

Up 3.5% Up 3.7%

next 6 months
(versus same period last year)

Up 3.8%

next 12 months
(versus same period last year)

info@atlasofgiving.com

2012 volume 2 pro report

page 8

©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended the ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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P R O F E S S I O N A L

custom
How much money will YOU raise next quarter … next year?
The same methods that were used to create the Atlas of Giving™ can be employed to create an Atlas of Giving Custom model for your organization. We can identify a unique forecasting algorithm that is specifically tailored to an individual nonprofit. Your organization’s giving history and other information is used with economic and demographic variables to develop a custom revenue version. The Atlas Custom forecasting tool creates efficiencies and opportunities that have never before been available…

 Schedule fundraising activities and campaigns
to maximize their potential

 Plan budgets with more precision than ever  Realize exponential return on investment
Email today for more information.

info@atlasofgiving.com

insight & analysis
insight & anal ysis
economic factors t hat affect g ivin g

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 11
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

insight & analysis

other factors af fectin g g iving

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 12
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

insight & analysis
best and worst perfor mers b y state

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 13
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

PROFESSIONAL EDITION
insight & analysis
suggest ion s for pro fessiona l practit ion ers

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 14
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

PROFESSIONAL EDITION
insight & analysis
suggest ion s for pro fessiona l practit ion ers (cont inued)

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 15
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

model calculations

model calculations
precise resu lt s and trend s

reliab le forecast s

FORECAST MARGIN OF ERROR

one month 3 months 6 months 12 months

99.5% 98-99% 94-95% 91-92%

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 16
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
faqs
What is t he Atla s of Giving?

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 17
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
What are the practi cal ben efits of the Atlas o f Giving?

How was the Atl as of Giving created?

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 18
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
How accurate is the Atla s?

one month 3 months 6 months 12 months

$26.51 $78.96 $156.64 $309.70

$26.38 $77.61 $166.16 $339.50

99.5% 98.3% 94.2% 91.2%

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 19
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
How is the Atl as of Giving differ ent from other reports and indexes?

Is the Atlas of Giving useful for all types of NPOs (churches, s chools, local charities, h ospit als, etc . )?

How does the Atlas of Giving a ccount for world events and economi c chang es?

Can the Atlas of Giving be customi zed for my organiz ation?

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 20
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
What is PhilanthroMAX™?

Will PhilanthroMAX perf orm sp ecial analytic pr ojects for cli ents?

contact us

info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 21
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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coming in the next monthly report …
March 2012 Results and Updated Forecasts through March 2013!

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info@atlas ofgiv ing .com • 2012 v olume 2 standar d re por t • pag e 23
©2012 ATLAS of Giving™, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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