IV: Natalie Jameson Date: 08/10/11

Creative Arts & Technologies Assessment Brief Follow ‘bcotmedia’ on Tumblr, Facebook, Twitter and Google+

BASINGSTOKE COLLEGE OF TECHNOLOGY L3 CREATIVE MEDIA PRODUCTION

MEDIA COMMUNICATOR
Unit 2: Communication Skills for Creative Media Production
Date Issued: 10th October 2011 Assessors: Natalie Jameson and Scott Hayden P1 P2 P3 P4 P5 Deadline Date: 2nd March 2012

Media Communicator: Saphalta Gurung Unit 2: Communication M1 M2 M3 M4 M5 D1 D2 D3 D4 D5

PROJECT BRIEF
You have been approached by Southampton Solent University to demonstrate your understanding of Music Videos by analysing how a genre has evolved throughout its history before presenting a Pitch for an Original Music Video concept. The project is designed to find individuals with the skills to communicate media information clearly and effectively. As Universities and Industry highly value the ability to connect with team-mates, clients and/ or an audience, the purpose of this Assignment is to help you gain the crucial skills to be successful in Job Interviews, leading professional Presentations, and to confidently share your ideas in Meetings and Pitch’s1. You will receive coaching on how to communicate to an audience from experienced Lecturers, ‘Enjoy Presenting’s Alan Donegan and other industry professionals2 throughout the Unit. You will carry out research into your chosen genre of Music Videos and document your work using Vlogs, Podcasts and/ or Written reports on a Blog whilst maintaining a Research blog throughout the project. You will analyse how Music Video Representation, Narrative and Genre has evolved over time and demonstrate how your findings have informed your Original Music Video concept with sophisticated technology and software to accompany your Presentation. Good luck.

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At the end of the project you will have a DVD of your performance for your portfolio. There will also be Wednesday workshops in F212 from 12:15-17:15 to help you practice and ensure you have all criteria met.

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I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student Signature: Date:

Assessor Signature: IV Comments:

Date:

IV Signature:

Date:

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What you need to do to successfully achieve the project You must: Attend all lessons and be punctual. The evidence below is the basis of the project itself and is used for both interim and overall assessment. • Failure to submit your project on the due/review date can limit you to the pass grade only • You will need to research wherever possible and use correctly referenced sources.
• •

Learning Outcomes: Unit 2 1 Be able to extract information from written sources 2 Be able to create a report in a media production context 3 Be able to pitch a media production proposal using appropriate technology.

Date Achieved & Tutor initials

1. RESEARCH BLOG – MUSIC VIDEOS
To begin you need to create a blog on Tumblr, Blogger or WordPress to document your work throughout the Media Communicator Project. You are expected to talk about your progress throughout the project.

Create Blog

• •

You are expected to update your Research blog with relevant links, images, videos throughout the project. You also need to create Written reports, Vlogs or Podcasts at least once a week .

Maintain Research blog

Your first blog entry should address the following: • • • What are your expectations and goals for the project? What have you found out/ learnt this week? Justify your choice and why you feel it will be of interest to your audience

You are expected to use this blog to document research extracted from the following range of sources:

Enter first blog entry

• •

Use Delicious, Stumbleupon, Books, Magazines, Newspapers and/ or Internet pages to gather information on your research blog Publish any relevant Tweets or Facebook messages on your research blog

Now you are required to carry out research and upload/ scan your findings on your blog either by copy/ pasting or uploading a Word/ Google Doc. It is essential that you annotate all research to evidence you taking information from the work:

Email link to bcotmedia @gmail.com

• •

You must show how you are using your research by ensuring you reference where you found the information Underline, highlight, write notes and copy/ paste extracts from your research

Underline, highlight, write notes and copy/ paste extracts from research

Once you have created the Blog and Research blog email the link to: bcotmedia@gmail.com.

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 To achieve this part of U2/ P2 you need to create a blog and maintain

 

a research blog throughout the project with regular entries and some relevant information that outlines some progress throughout your MEDIA COMMUNICATOR PROJECT [IE] To achieve this part of U2/ M2 you need to create a blog and maintain a structured, detailed and updated fortnightly research blog which conveys information about your MEDIA COMMUNICATOR PROJECT and explains conclusions with clarity To achieve this part of U2/ D2 you need to create blog and maintain a well-structured, substantial, and updated (at least) fortnightly research blog which conveys information with precise exemplification and justifies conclusions about your MEDIA COMMUNICATOR PROJECT with supporting arguments highlight, copy/paste) relevant information from your Delicious, Stumbleupon, books, magazine, newspaper or internet page research To achieve this part of U2/ M1 you need to annotate (underline, highlight, copy/paste) and write notes about the relevant information extracted from your Delicious, Stumbleupon, books, magazine, newspaper or internet page research with some precision To achieve this part of U2/ D1 you need to comprehensively annotate (underline, highlight, copy/paste) and write detailed, analytical notes about the relevant information extracted from your Delicious, Stumbleupon, books, magazine, newspaper or internet page research

 To achieve this part of U2/ P1 you need to annotate (underline, 

Due Date: First blog entry = Friday 7 th October Completed Research blog = Friday 2 nd March

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2. WRITTEN ANALYSIS
Write a report analysing 3 different music videos discussing how genre, narrative and representation has evolved throughout its history. You need to use the following bullet points as structure for your answer:

• • • •

Genre (e.g. technology, distribution method, codes and conventions, changes over time) Narrative (e.g. single strand, multi-strand, closed, open, linear, nonlinear, enigma, climax, equilibrium) Representation (e.g. stereotyping, negative; positive presence and absence of social groups) You need to submit at least 2 drafts of your Written Analysis showing evidence of proof-reading and corrections after speaking to your Lecturer.

At least 2 Drafts of your Written Analysis

Once complete, your 2 Drafts and your Completed Written Report need to be uploaded to your blog AND handed in to your Lecturer as a hard paper copy.  To achieve this part of U2/ P2 you need to present Written Analysis which conveys relevant information to your 3 different music videos [IE]  To achieve this part of U2/ M2 you need to present a structured and detailed Written Analysis report which conveys information and explains conclusions about your 3 different music videos with clarity  To achieve this part of U2/ D2 you need to present a well-structured and substantial Written Analysis report which conveys information with precise exemplification and justifies conclusions about your 3 different music videos with supporting arguments  To achieve this part of U2/ P3 you need to respond to feedback from your Lecturer on at least two separate drafts and make changes to your Written Analysis with occasional beneficial effects [RL]  To achieve this part of U2/ M3 you need to respond to feedback from your Lecturer on at least two separate drafts and make changes to your Written Analysis with frequent beneficial effects  To achieve this part of U2/ D3 you need to respond to feedback from your Lecturer on at least two separate drafts and make changes to your Written Analysis with consistently beneficial effects

Completed Written Report

Due Date: Friday 16 th December

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Creative Arts & Technologies Assessment Brief Follow ‘bcotmedia’ on Tumblr, Facebook, Twitter and Google+ 3. POWERPOINT OR PREZI PITCH
Once you have completed your Research Blog and Written Analysis you need to Pitch an original idea for a Music Video. In order to present your research professionally you are to use either PowerPoint or Prezi You should consider the following points in your Pitch:

• • • • • • • •

Introduce a Proposal of your original idea for a Music Video Explain your chosen Genre and how your music video idea fits into this genre (mise-en-scene, camera angles, actors) Explain the Narrative content of your music video and what it will include (theories/ abstract/ performance) and how it fits into the genre Explain what types Representation you intend to explore and why Consider costs and requirements of your original idea eg locations, talent, crew, audience and USP Use visual aids in your Pitch eg animations, video clips, audio clips, clip art, charts, graphs, screen shots, web pages Discuss copyright issues Use technical language throughout

Completed PowerPoint or Prezi

Remember to use:

Check-list/ Witness Statement

• •

Good use of Subject terminology (TIP: Use the bcotmedia tumblr ‘dictionary’ tag) Interesting visuals, e.g. illustrations, graphics, charts, animations, video clips, audio clips, charts, screen shots, web pages etc.

Before you present your PowerPoint or Prezi, you must show your presentation to your Lecturer to be checked and proof-read. Once complete a Check-list/ Witness Statement and your completed PowerPoint or Prezi will be uploaded to your blog.

• • •

To achieve this part of U2/ P2 you need to create a PowerPoint or Prezi which conveys some relevant researched information on your topic for your music video genre [IE] To achieve this part of U2/ M2 you need to create a structured and detailed PowerPoint or Prezi which conveys information on your topic and explains researched conclusions about your music video genre with clarity To achieve this part of U2/ D2 you need to present a well-structured and substantial PowerPoint or Prezi which conveys detailed information about your music video genre with precise exemplification and justifies conclusions with supporting arguments

Due Date: Friday 20 th January
4. PROOF- READING Once your PowerPoint or Prezi is complete you will swap with a class member and proof-read each-others work:

Witness Statement

Check class member’s work for spelling, punctuation, grammar, clarity of expression and structure of content.

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Proof-read, analyse and feedback constructive criticism to a fellow class member Made adjustments to your PowerPoint or Prezi e.g. relevant spell checking and proof-reading has been carried out.

Once complete your Lecturer will give you a Witness Statement to be uploaded to your blog.  To achieve this part of U2/ P3 you need to proof-read a class members work and make changes to your own PowerPoint or Prezi with occasional beneficial effects [RL]  To achieve this part of U2/ M3 you need to proof-read a class members work and make changes to your own PowerPoint or Prezi with frequent beneficial effects  To achieve this part of U2/ D3 you need to proof-read a class members work and make changes to your own PowerPoint or Prezi with consistently beneficial effects

Due Date: Friday 3 rd February

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5. PITCH In the Presentation you need to present your PowerPoint or Prezi in a professional manner to two Lecturers and the class. As with the creation of your PowerPoint or Prezi, you will be assessed by a Witness Statement in which your Lecturer will be looking for the bullet points outlined in Learner Activity number 3 as well as the following:

• • • • •

Good application of technology, e.g. video screen, projector, audio preparation of materials Well-rehearsed/ prepared approach Appropriate register, e.g. authoritative, humorous; clarity of expression; use of technical language; Maintaining engagement, e.g. eye contact, reinforcement of points, reference to screen, cue cards Conduct a brief Q+A with your audience at the end of your performance

playback;

Recording of Presentation

The Presentation will be recorded for marking purposes and uploaded to your blog.  To achieve this part of U2/ P4 you need to deploy and manage appropriate technology to present your PowerPoint/ Prezi [SM]  To achieve this part of U2/ M4 you need to deploy and manage technology to present your PowerPoint/ Prezi effectively and with some imagination  To achieve this part of U2/ D4 you need to deploy and manage technology to present your PowerPoint/ Prezi with creativity and flair and to near-professional standards  To achieve this part of U2/ P5 you need to employ appropriate forms of address in your presentation to communicate ideas. [CT]  To achieve this part of U2/ M5 you need to employ forms of address in your presentation to communicate ideas effectively.  To achieve this part of U2/ D5 employ forms of address in your presentation confidently and with flair to communicate ideas with impact.

Witness Statement

Due Date: Friday 10 th February

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6. EVALUATION To complete the MEDIA COMMUNICATOR PROJECT you are to conduct a Vlog or Written Report in which the following will be discussed: • • •

What went well? (give examples) How will you improve next time? What did you learn? Advice for next year’s students (address to camera and offer advice)

Vlog or Written Report

Once your Evaluation is complete you need to upload the Vlog or Written Report to your blog. You will then upload your Vlog or upload and print a hard copy of your Written Report before going through your blog with your Lecturer and ensure you have finished the MEDIA COMMUNICATOR PROJECT.  To achieve this part of U2/ P2 you need to present an evaluative response to your Pitch which conveys some relevant information and reflection on the project [IE]  To achieve this part of U2/ M2 you need to present an thoughtful evaluative response to your Pitch with structured and detailed reflections which convey information and explains conclusions with clarity  To achieve this part of U2/ D2 you need to present an evaluative response to your Pitch which conveys well-structured and substantial reflections on your project with precise exemplification and justification of your conclusions with supporting arguments

Check blog with Lecturer to ensure MEDIA COMMUNICATOR PROJECT is complete

Due Date: Friday 24 th February

END OF ‘MEDIA COMMUNICATOR’ PROJECT CHECKLIST • PROOF-READ ALL OF YOUR WORK • DOUBLE-CHECK THAT ALL STAGES ARE COMPLETE • CHECK THE TRACKING GRID TO ENSURE YOU HAVE THE GRADE YOU WANT • ENSURE ALL LINKS, VLOGS AND PODCASTS PLAY FROM YOUR BLOG • ASK YOUR LECTURER WHAT YOU CAN DO TO IMPROVE YOUR GRADE

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CRITERIA

Unit 2: Communication Skills for Creative Media Production

P1

Use appropriate techniques to extract relevant information from written sources Use appropriate techniques to extract information from written sources with some precision Use appropriate techniques to extract comprehensive information from written sources

Learner Activity number 1

Achieved Y

FEEDBACK Saphu, you have identified and selected information from a range of sources. You have read through and selected quotes to support your arguments in your posts on different media debates and in your Written Report. You managed to get this criteria via the extension activities in class (e.g. Scroobius Pip, London riots etc.) To achieve this you need to select and use information from a range of sources e.g. books and websites to help your Music Video Analysis. The quotes extracted need to be relevant and precise in their use e.g. to back up a point you are making. To get the D1 you need to extract comprehensive information from written sources e.g. books, magazines, interviews from TV that are relevant to your essay. If you select, review and apply information to your written analysis on Hip-hop from at least 5 pieces of information from a wide range of sources that is focused and demonstrates precision and accuracy you will get the D1 A written analysis has been produced which conveys relevant information analysing three music videos.

M1

1

N DONE

D1

1

N

DONE

P2

M2

Present a media production report which conveys relevant information [IE] Present a structured and detailed media production report which conveys information and explains conclusions with clarity

1, 2, 3, 6

Y

1, 2, 3, 6

N

To achieve the M2 you need to look at your essay and take care to ensure it is structured and detailed. You need to analyse your three music videos discussing codes/conventions, genre, narrative and representation with clarity and conciseness. There is some attempt at observations and exemplification of ideas but you need to pay attention to the model answer and use it to structure your essay. Saphu, to achieve the D2 you need to look over your final draft and ensure that it is well-structured (follows the model answers guidelines) and substantial (include genre, narrative and representation and a conclusion). Your written analysis report needs to provides precise exemplification of three music videos with supporting arguments support by a range of media theories e.g. narrative theories like Todorov, Propp, Barthes

DONE

D2

Present a wellstructured and substantial media production report which conveys information with precise exemplification and justifies conclusions with supporting arguments

1, 2, 3, 6

N

DONE

You need detailed and in-depth analysis of your three music videos which is well-structured and detailed conveying relevant information on codes and conventions (e.g. the norms/ expectations, signs you associate with this genre). For a Distinction you will support your answers with media theories rather than just personal opinion. It is also important to explain the purpose of techniques used (why certain camera shots, mise-en-scene, and editing techniques are used) and discuss how they are used.

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Justifying ideas in detail and placing them in context with society and culture would show a Distinction level of understanding. It is important to use media language as well – please look at http://bcotmedia.tumblr.com/tagged/dictionary for help with this/ or ask me in/out of lectures.. Two drafts of a written analysis have been submitted which have been proof read and annotated. This has then been reviewed and changes made accordingly. Progress has clearly been made between these versions demonstrating beneficial effects. Responding to the podcast feedback I gave you on your Prezi in lesson (Proof-reading Witness Statement) has also helped you achieve the P3 criteria (as evidenced on your tumblr). Your re-drafting of the written analysis demonstrates frequent changes to work. You have made improvements to the level of detail and structure particularly evident in the final draft. Your final draft does not yet show that you have read my comments and made the changes to improve your essay. If you read the comments and respond to them you will achieve the D3 and, eventually, produce a piece of work which produces little/no errors. Remember, the reason you submitted two drafts of your written analysis was so you could demonstrate that drafting has benefitted your written work to a higher level. It is important to be precise with the language, format, structure and grammar in future so you can produce work with little/no errors, Saphu. To develop your Distinction in future use the Harvard Referencing System more accurately – I will help you with this in our next Unit. A Prezi has been used to pitch an idea for a music video appropriately.

P3

Review reports to make changes with occasional beneficial effects [RL]

2, 4

Y

M3

D3

Review reports to make changes with frequent beneficial effects Review reports to make changes with consistently beneficial effects

2, 4

Y

2, 4

N

P4

M4

D4

Deploy and manage appropriate technology to pitch a media production proposal[SM] Deploy and manage technology to pitch a media production proposal effectively and with some imagination Deploy and manage technology to pitch a media production proposal with creativity and flair and to nearprofessional standards

5

Y

5

N

A Prezi has been used to pitch an idea for a music video effectively with some imagination such as video clips and images.

5

N

A Prezi has been produced pitching an idea for a music video. Technology was utilised effectively and included video extracts and images to explain points that were made to nearprofessional standards. The structure was sound and flowed effectively to support presentation. To improve to a Distinction utilise the Prezi programme more effectively by reducing the amount of text in each section, and use more images/ screenshots.

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If you utilise the Prezi programme more effectively by identifying key words being discussed to support what you are explaining on each slide (e.g.high-lighting/ framing key sections) you can enhance your grade. You have presented an idea for a music video for Hip-hop using a Prezi to support your ideas and explanations. You expressed your intensions for the music video clearly including detail on genre, narrative and representation demonstrating an excellent level of understanding of codes, conventions and semiotics. Our class debates and the many Vlogs we have recorded in class have also helped you meet this criteria – well done. Saphu, your mode of address was clear and concise whilst pitching an idea for a music video. However, in order to do so more effectively in the future you need to perform in front of an audience as your presentations skills are good, Saphu. In order to get the M5 you need to record a Vlog or Podcast in which you clearly communicate how your music video idea would use genre, narrative and representation. In order to achieve the D5 it is important not to read from the screen as this can distract the viewer from listening to your ideas. I understand that it is difficult to do this when nervous but, as I’m sure you understand, this can demonstrate a lack of confidence in delivery which can in turn distract from the excellent content that you were providing the audience with. In future cue cards when delivering your presentation and/ or rehearse your presentation to develop your confidence when presenting. To improve to a Distinction identify at least 3 techniques to engage the audience through body language as a Vlog or Podcast.

P5

Employ appropriate forms of address in a media production pitch to communicate ideas. [CT]

5

Y

M5

Employ forms of address in a media production pitch to communicate ideas effectively.

5

N

D5

Employ forms of address in a media production pitch with flair to communicate ideas with impact.

5

N

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