WINTER TRAINING REPORT ON

STUDY ON MARKETING STRATAGIES OF IMAGE-DB For

LOHIA NETORKS Pvt. Ltd.(ImageDB.com)

BY BARNIK RAY A-08
In Partial Fulfillment for the award of the degree

POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT BATCH- JANUARY 2011-2013

NEW DELHI INSTITUTION OF MANAGEMENT F-13,OKHLA PHASE-1, NEW DELHI
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NEW DELHI INSTITUTION OF MANAGEMENT

WINTER TRAINING REPORT ON PHOTOGRAHY INDUSTRY

STUDY ON MARKETING STRATEGIES OF IMAGE-DB
FOR

LOHIA NETORKS (IMAGE db)
Under the supervision Of

Mr. DEBAJIT ADHIKARY

Submitetted ByBARNIK RAY ROLL NO.-A 08

Submitted to-

GAJENDRA SHARMA

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CONTENTS

Acknowledgement…………………………………………………………4 Declaration…………………………………………………………………5 Idea of photography………………………………………………………..6 Executive Summary………………………………………………………..7 Company Profile……………………………………………………………8 What is Imagedb & how they work………………………………………..11 Government Policies or Taxation………………………………………….21 Products of Imagedb .…...…….…………………………………………..25 Competitor of Imagedb………………………………………..…………..27 Marketing strategy of Imagedb……………………………………………31 Questionnaire………………………………………………………………32 Contacts of advertising company………………………………………….36 Analysis of questionnaire with graphs…………………………………….40 Job Assigned……………………………………………………………….49 Key Responsibilities……………………………………………………….49 Details of Work……………………………………………………………50 Conclusion…………………………………………………………………51

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ACKNOWLEDGEMENT

I take the opportunity to thank all the people without whose efforts, the completion of this project would not have been possible. I would like to convey my sincere thank to Mr. DEBAJIT ADHIKARY for his whole hearted support and valuable guidance in helping me by providing with relevant material & Suggestion for successful accomplishment of my project.

I also owe a great thanks to Mr. MANAV LOHIA & our CRC members for providing me an opportunity to go through winter training, and providing me this golden opportunity to be a part of the said esteemed company and letting me work on this project.

I would also like to thank my all friends and colleagues who helped me time and again while I was working on the project.

BARNIK RAY

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DECLARATION
I BARNIK RAY student of New Delhi Institution of Management 2011-2013 declare that every part of the project report STUDY ON MARKETING STRATEGY OF IMAGEDB that I have submitted is original.

I was in regular contact with the nominated guide and contacted Two times for discussing of project.

DATE OF SUBMISSION__________________________________________

FACULTY’S COMMENTS:_________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _________________________________________________________

SIGNATURE:

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Moreover. there is not even a single free resource for buying creative images with Indian faces. as one need to pay a person/ model in the picture and get an agreement signed by him/her for using his/her picture. there can’t be a price tag on the artist’s work. For ages. there have been artists who work for free & many others who take millions for their work. Like any other form of art. photography is an art. it’s illegal. Even if someone sells the same for free. So the two are not the same.photograph is not a commodity.” “A 6 .

EXECUTIVE SUMMARY This project is an effort to:- • Understand the basic idea of marketing strategy of Image db. • Identify different types of product promotion. • Identify the resources of photography industry. 7 . • After analysing use graphs on the basis of questionnaire. • Analysing the market of photography industry. • Know about the strategy of photography industry. • Know about the internet marketing. • Analysing the major part of internet marketing.

and Corporate etc. styles and issues that are currently in India. Processing and Distributing contents. Ad Agencies. locations etc. Our image collections reflect the visual trends. as it is too time consuming requires great effort and planning.com moves beyond photos-as-usual to deliver shots starring multi-cultural casts engaged in the stuff of life. At Imagedb presently maintaining database of high quality. distributing.COMPANY PROFILE Imagedb. and licensing locally relevant Indian model-released lifestyle and business images via our Collections – ‘Uniquely India’. home of the world's fastest growing economies. who require photographs on diverse topics from time to time. props. art directed fresh collection of Indian images and are continuously in the process of augmenting and enriching the same. and is costly. Prospective Customers These pictures/Images are now available for sale at reasonable prices and it is of interest to: Publishing Houses. ‘Exotica’ and ‘SastyPhotos’. This model of sale is widely popular and has virtually replaced the concept of assignment photography. ImageDB are in the voyage of translating life into contents and allowing the essence of life captured in the contents to find their way towards fullest and truest manifestation. models. Imagedb.com was the first Stock photo agency to pioneer high quality Indian content and is the premium Stock photo agency in Asia. 8 . Magazines. We specialize in creating. To achieve their goal they are engaged in Producing. wherein you need to hire a photographer. Newspapers.

They have products such as Stock Images and Footage at one end and on the other whole canopy of services that includes Image Key Wording. How do they do? ImageDB understands that ideas and perception as what the world means and we draw our satisfaction by paraphrasing those ideas through images. Masking or Clipping path. Retouching. So what they do is to make ideas come alive and let the images speak for themselves. Image filterisation etc. They are also indulged in Commercial Assignment Shoot to cater to the varying needs of our customers.What they do? Imagedb feels pride in presenting a plethora of products and services to their esteemed clients. 9 . And to deliver the same along with a vast technical resource pool we put our enormous efforts towards meaningful interpretation of your understanding. While delivering their services and products they do ensure that they are not only being the best but also speak aloud of the inner idea that our customers have envisaged.

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art director. The images cover a plethora of subject like lifestyle. content development through its in-house production. may be accidentally or intentionally. They stand to save the cost of studio. Many companies and design houses feel more comfortable with licensing existing images rather than initiating a new production. The products and services encompass stock photography. and can be licensed for usage in advertisement. 11 . they are produce in house and are available to everybody for price. business. distribution of third party images through their extended network & many more. travel etc. seasonal campaigns.WHAT IS IMAGEDB AND HOW THEY WORK Stock photo agency is usually an online portal that stocks and sell digital photographs. brochures. posters . in which to keep the price low many a times of legal angels are overlooked. company profile. But they at always ensure that while you get the finest service s and the products at the most affordable price you never face any unwanted legal issues what so ever it may be.website and even as book cover. models. In the arena of image related business it has been observed that often there compromise by different companies. equipment. The photographs are copyrighted by the library. photographer and other overheads. family.

Prices for their services are more than competitive. Currently. effort and expertise. an in house quality checking mechanism assures value. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging an organization’s current IT assets. Keywording Service Imagedb is an India based leading Keywording specialist. Easy and affordable. Imagedb employs 50 trained and experienced professionals who have worked on various image-processing projects. and this is one more point to their advantage.000+ images/month.S. Asia and Europe. We work with large global corporations and new generation technology companies – to build new products or services and to implement prudent business and technology strategies in today’s dynamic digital environment. We are currently working with more than dozen Clients in U. They can say with confidence that their prices are lower the average price level in the market! Besides. we save you the required time. UK. Their Keywording process done by specialized SEO team. 12 . we have a discount system for large volumes and long-time customers. They have in-house CVM (Controlled Vocabulary Management) which is organized and maintained by our professionals on daily basis with deep research. we guarantee a quality service which is Fast. They give importance to the quality.They provide solutions for a dynamic environment where business and technology strategies converge. They work as per the Getty and iStockphoto guidelines which are totally as per their Controlled Vocabulary. Imagedb works 24/7 and processes approximately 50. They do micro stock style key wording for many photographers and stock agencies. Imagedb offers upto 60% savings on the image processing cost.

What is Key wording and Meta Tagging? Keywords are words. List check.com such as Group check. Controlled vocabulary. occupations. It is an important link between images and sales. Captions: Captions are written as a definitive and grammatically accurate sentence which best describes the image. How do we Key wording at Imagedb ? General Guidance: Following are some general guidelines for Key wording that we use to practice here to provide customers better search on the web. Caption includes the following: 13 . and many more are created help minimize errors and maximize efficiency. No two images are alike and hence the description varies. We do Key wording on Kwapp. ethnicity. nouns and or adjectives used to describe or express the apparent attributes of a given image. We are providing the Key wording service for the last six years and the management has the experience of more than 10 years in the Stock Photo industry. In short it is creating a pen sketch of an image so that even if the image is not present the keywords alone suffice to create a mental image. 250-character limit 2. If appropriate and relevant to the image. Till date we Key worded more than one million images. These may include different types of descriptions. Image key wording is a process which involves assigning keywords to an image to help the customer narrow down his search to a particular theme. Captions check. etc. Key wording is basically describing different aspects of a given image/photo using the most precise and compact words/phrases. developed by us. objects. Concise but detailed description of the image. Synonyms. Various feature in Kwapp. It is web based asset management software designed with the purpose of easy and accurate Key wording. subject. A Caption can be 1.com. concepts.

Example: Title: (50 characters maximum) "male student jumping" Description: (100 characters maximum) "Male student jumping and smiling isolated over a white background" Keywords: (50 words maximum) man. Key wording is tagging the image with the Keywords (most important words). 2. Close-up of Blue-footed Booby (Sulane bouxi) Keywords are written as definitive and subjective words which best describe the image. people. Location Photographic technique Latin names for plants/wildlife/scientific images We do not include the following in a Caption: Ethnicity Trade names or the copyright symbol The CD title or publicity plug/account Caption examples: Young woman in-line skating 2.We don't use Junk keywords which helps the customer to search images as per their requirement in lesser time Correct title if necessary 14 . white. An important component of this process also includes the assignment of image attributes or properties. 3. Omission of Junk Keywords . jumping. isolated. person.1. you adult. education. smiling.non-redundant. Crestock. unsimilar. happy. 2. Couple sitting on riverbank. That is carefully researched keywords to find which ones produce the most sales. France 3. jump. primary keywords.We add the seven most relevant keywords at the front. 4. Important Key words . Paris. male. 1. iStockphoto etc. background. 3. 1. Basic Key wording. smile. Controlled They are also adding more general keywords and conceptual keywords which are not part of the Controlled Vocabulary but are used by websites like Dreamstime. joy etc with other adjectives and conceptual words that relates to the images. student. They use "Finessing" strategy. 3. normally repeat those in the description and the title as the main.

travel etc. business. photographer and other overheads. equipment. Turnover Time: Standard: Within 21 Days But once you deliver the final images then Imagedb will confirm the delivery date.com encompass stock photography. they are produced in house and are available to everybody for a price. company profiles. brochures. art director. content development through its in-house production. seasonal campaigns. Our expert and experienced Key worded will follow the exact Alamy guidelines and keyword the images accordingly. The photographers and stock photo agencies can send us the User name and Password for their Alamy login. At Last we want to state that prices are pretty flexible depending upon the nature of work and volume of work you are giving to us. Deliver of Images: We need Low Resolution files (600 Pixels) on FTP or CD/DVD. models. Many companies and design houses feel more comfortable with licensing existing images rather than initiating a new production. family. Embedded in Low Resolution files. They stand to save the cost of studio. The images cover a plethora of subjects like lifestyle.File number of keywords added in excel spreadsheet in order to keep track of added keywords We are also expert in Key wording images online at ALAMY. we can send FTP details or you can send us five to 10 images as attachment with instruction set at this very mail address. The photographs are copyrighted by the library. websites and even as book covers. distribution of third par images through 15 . and we can keyword them online FAQs about Key wording They request you to send the sample work (Free of cost services) to test Quality & processes. posters. and can be licensed for usage in advertisements. Problems with Stock photos The products and services of Imagedb. Stock Photos Stock photo agency is usually an online portal that stocks and sells digital photographs.

text. Haryana. wide variety of models. M. transmit or otherwise exploit the Content in any way. All the rights on the content included in our website such as images. distribute.com. Gurgaon -122001. By using this website and/or registering as a member. options to rent/engage the studio or photographers exclusively. 40 IDC. graphics.com LLC website. you indicate your acceptance of these Terms and Conditions. All elements of the Imagedb. If your idea needs to be articulated.our extended network and many more.com's stock photos does have a images that will speak out so loud that your idea will reach to the world circumventing regional or linguistic confinements. in which to keep the price low many a times the legal angels are overlooked. you may not reproduce. But we at imagedb always ensure that while you get the finest services and the products at the most affordable price you never face any unwanted legal issues who so ever it may be. You must abide to all other 16 . In the arena of image related business it has been observed that often there is a compromise ma by different companies. illustrations and software (the" Content") are owned by Imagedb. option to rent portions of the studio. Why to work with us? To put it very simply with a production house that is comprised of 3000 sq. We have options for add-on benefits which include a complete stock of wardrobe and props. equipped with state of the art technology. may be accidentally or intentionally. Imagedb. TERMS AND CONDITIONS The right to use this site and its content is granted to you only if you agree to be bound by the terms and conditions hereby stated ("Terms and Conditions").com LLC. including without limitations. fully air conditioned studio for photography and film making. This site is operated by Lohia Networks. Feet area. India. supported by experienced and dedicated work force is where every image and every video speaks out about which even thousands of words will render inadequate. or its licensors.G Road. the design and the Content are protected by industrial and intellectual property laws and international treaties Use of the Content Unless explicitly permitted by Imagedb.

You shall indemnify Imagedb.com does not sell or lease information about its customers parties. we may provide your name and delivery address to third parties that Imagedb. mistakes or inaccuracies. In no event shall Imagedb.com uses its best efforts to ensure the accuracy of the Content on the site. whenever possible this will not affect any other clause and each will remain in full force and effect? Privacy Policy Imagedb. Imagedb. India.com respects your right to privacy.terms and conditions regarding the licensing of Images. This privacy policy tells you about our practices in regards to any information we collect online. Law and Venue These Terms and Conditions of use shall be interpreted.com delivering purpose or when we are required by law. Although Imagedb. at any time.com uses for delivering purpose or when we are required by law. this site may contain errors.com be liable to you for any damages of any kind arising out of or in connection with the use of this site. we may need to provide your name and delivery address to third parties that Imagedb.com shall not provide any of your personal information to other companies or individuals without your permission. However. Imagedb.com and its licensors against any losses. Imagedb. and all disputes arising under the present shall be submitted to the jurisdiction of the Courts and Tribunals of the city of Delhi. Imagedb. cost or damages incurred as a result of your breach of the present Terms and Conditions or your unauthorized use of the Content. Should any clause of these Terms and Conditions be found unenforceable. expenses. However. Imagedb. construed and governed by the laws of India. We make no guarantees as to the accuracy. correctness or reliability of the Content.com shall not provide any of your personal information companies or individuals without your permission.com does not sell or lease information about its customers to third parties. without prior notice.com may change the Content of this site. 17 to third to other need to uses for .

com and its licensors.com to make its website more useful by storing information about your preferences. such as the light boxes you have created and determined what areas of the website are most of your interest.com will take all reasonable steps to protect the confidentiality of your personal information. non-exclusive and non. however be aware that perfect security on the Internet does not exist.Imagedb. Cookies allow Imagedb. A "cookie" is a small piece of data that a website can store on your web browser and later retrieve. we place a "cookie" in the hard drive of your computer. If you are entering into this agreement on behalf of your employer. COMPING LICENSE AGREEMENT This is a legal agreement between you and Imagedb. cookies enable this website to recognize the information you have consented to give us. For example. a personal. Imagedb.com Please read carefully this agreement. I Grant of License for Comping Use Only By this Agreement. You can set your browser's option not to accept cookies.com website. By downloading any image from this site you agree to b bound by the terms and conditions of this agreement. All rights that are not specifically granted to you by this agreement are reserved. All the images included in this site are copyrighted and all rights to these images are owned by Imagedb. You may make only one copy of the Image into your computer hard 18 .com site. Use of Cookies When you visit Imagedb.transferable right to use the Images solely for viewing purposes and to create preliminary layouts and comps.com grants you. this license and all the restrictions and limitations recited herein apply to your employ as well as to you as a representative of your employer. for a period of 30 days. though as a result you may not then be about to access all of the features of Imagedb. If you do not agree with the terms and conditions of this agreement do not use or download the images contained in this site.

IV Indemnity You agree to indemnify an hold Imagedb.com harmless from any and all claims. ii Should any clause of the present Agreement be found unenforceable. any unauthorized use of Images constitutes copyright infringement entitling Imagedb. tobacco. Advance written permission is required for use of Images for sensitive subjects. publish or distribute any of the Images in whole or in part place the Images On-line in a downloadable. III Divisibility & Severability Should any clause of the present Agreement is found unenforceable. fraudulent. Ltd's rights on the Images. cancer or other serious physical or mental ailments or the disparagement of a person or product use the Images or allow the use of the Images in any way that violates the right to privacy o publicity use the Images for any other purposes than the ones specifically granted in paragraph 1 ii Without limiting Imagedb. AIDS. damages. this shall not preclude Imagedb. India. liabilities. II Unauthorized Uses By the present agreement. being anything sourced from or referenced from a pre-existing Image license. promotional editorial use or any commercial application of the Images create derivative works. costs and expense including lawyer's fees.com from reserving the right to resolve a dispute in another competent jurisdiction. substance abuse. libelous. sell. included. costs and expenses including lawyer's fees. construed and governed by the laws of India.drive for the limited purposes of examination and preliminary layouts and comps. 19 . arising from any unauthorized us of an Image. and all disputes arising under this agreement shall be submitted to the jurisdiction of the Courts and Tribunals of the city of Delhi. damages.com to exercise all rights and remedies under applicable copyright laws and treaties. Notwithstanding this. infringing or tortuous way. FTP or other similar format use the Images in any defamatory. you are not granted the rights to: use the Images for any advertising. whenever possible this will not affect any other clause and each will remain in full force and effect. iii You agree to indemnify and hold Imagedb.com Pvt. whenever possible this will not affect any other clause and each will remain in full force and effect. arising from any unauthorized use of an Image. V Law and Venue This Agreement shall be interpreted. being understood that such copy shall be destroyed after usage.com harmless from any and all claims. physical or mental abuse. but not limited to. liabilities. pornographic. alcohol.

If you do not agree with the terms and conditions of this agreement do not use or download the images contained in this site. All rights that are not specifically granted to you by this agreement are reserved. If you are entering into this agreement on behalf of your employer and/or principal. this license and all the restrictions and limitations recited herein apply to your employer and/or principal as well as to you as a representative and/or agent of your employer and/or principal.LICENSE AGREEMENT This is a legal agreement between you and Imagedb. If you do not agree with the terms and conditions of this agreement do not download or use any image contained in this site. LICENSING TERMS (End-User License Agreement for RF/RM images) This is a legal agreement between you and Imagedb. this license and all the restrictions and limitations recited herein apply to your employ as well as to you as a representative of your employer. You hereby further warrant and represent to Imagedb that you have full and express authority to enter into this agreement on behalf of your employer and/or principal and that you will n use any image obtained from Imagedb for the benefit of any other person or entity without entering into a separate license with Imagedb. All the images included in this site are copyrighted and all rights to these images are owned by Imagedb. If you are entering into this agreement on behalf of your employer.com Please read carefully this agreement.com and its licensors. By downloading and/or using any image you agree to be bound by the terms and conditions of this agreement. 20 .com Please read this agreement carefully. By downloading any image from this site you agree to b bound by the terms and conditions of this agreement.

browser type and language. Imagedb. you understand and agree to the terms of this policy. Information collect may be retained. including information about the page you view. By using this site.g. such as the website that referred you to us.com is the controller and. Imagedb. We also may collect navigational information. accessed...com collects and uses your personal information to operate and improve our sites. to provide customer service. is also the processor of data. and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction.com websites.com is committed to protecting your privacy. and other actions taken in connection with the site. Ltd and may be accessed in the Indi and abroad. services and 21 . You may always choose not to provide personal information. certain kinds of information. processed. and may be stored. may be collected automatically as part of the site's operation. your mailing address. your name. They may combine your visit and navigational information with personal information that you provide. When you visit this site. t perform research and analysis aimed at improving our products. This site is owned by Lohia Networks Pvt. but if you so choose.Government Policies or Taxation aspects Imagedb. This privacy policy tells you about our online collection and use of data. and phone number) is collected when you register. your credit ca number and billing address) is collected to process transactions or to provide you with products and services. Personal information (e. Additional personal information (e. email address. your IP address. to process your transactions. certain products and services may not be available to you. the links you click. unless different terms are specified in a form or contract provided to you online or offline. your username and password. The terms of this policy apply to all Imagedb. unless otherwise noted. For data protection purposes. and ace times.g.

If you do not wish to receive marketing communications. subsidiaries. If you would like to exercise any of your data protection rights (including the right to have your personal information deleted). and by using our sites or services.g. you will continue to receive transactional or account communications (e.com or its affiliates. to assist in direct marketing. you may adjust your "Personal Information Preferences" as described below or follow the "unsubscribe" instructions included within each email communication. in which personal information would be transferred as one of the business assets of the company. or sale of the company and/or its assets. and purchase confirmations. confirmation emails and account balance statements). We will notify you of such an occurrence as described in the “Changes to This Privacy Policy" section below. please contact us. to host websites. Personal information collected by Imagedb. For example. we may hire other companies to handle the processing of payments. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. We may also send you surveys or marketing communications to inform you of new products or services or other information that may be of interest. We also use your personal information to communicate with you. and to display content that is customized to your interests a preferences. Please keep in mind that. et Those companies will be permitted to obtain only the personal information they need to provide the service. if you choose not to receive marketing communications. to conduct audits. billing reminders. We may share your personal information with service providers who perform services on our behalf. as well as in the unlikely event of insolvency. to provide data storage. you consent to any such transfer of information outside of your country.. 22 . to fulfill orders and shipments. or receivership. contractors or agents maintain facilities. may be disclosed as part of any merger. Information about our customers. We may send transaction-related communications such as welcome letters.com may be stored and processed in India or any other country in which Imagedb.technologies. acquisition. bankruptcy. including personal information.

If at any time you decide that you do not want to receive marketing communications from us. confirmation emails and account balance statements).. we may use other technologies. Please see the "Personal Information Preferences" section below for instructions on how you can revoke your consent to have your information shared with the NBA Parties.com If you choose not to receive marketing communications. including single-pixel gifs (also known as web beacons) on our websites and in promotional e-ma messages or newsletters. and used for their commercial activities. Imagedb.If you license copyrighted photographs of the National Basketball Association. your personal information may be shared with the NBA Parties. their affiliated entities and business partners. the "NBA Parties"). please be advised that you will continue to receive transactional or communications (e. We do not use these images to collect personal information. If you choose to decline cookies. We follow generally accepted industry standards to help protect your personal 23 . Women's National Basketball Association. A cookie is a small text file that is placed on your hard drive. The information that cookies collect includes the date and time of your visit. You have the ability to accept or decline cookies. but you can usually modify your browser setting to cookies. and your navigational and purchase history. National Basketball Development league or any of their respective affiliates(collectively. Imagedb.com uses "cookie" to enable you to sign in to our services and to help personalize your online experience. In addition to cookies.g.com respects your right to make choices about the use and disclosure of your personal information. or sending an email to sales@imagedb. The security of your personal information is important to us. please let us know by contacting your Account Executive. your registration information. including personal information that can later be read by a web server in the domain that issued t cookie to you. These tiny electronic images assist us in determining how many users have visited certain pages or opened messages or newsletters. Most browsers automatically accept cookies. you may not be able to sign in or use other interactive features of our sites and services that depend on cookies. Cookies contain information. including marketing.

is 100% secure. We assume no responsibility for the policies or practices of such linked sites. We will use that information to send your friend a onetime email inviting him or her to visit the site and review the product or service you have selected. Changes to This Privacy Policy We reserve the right to change the terms of this privacy policy at any time. or method of electronic storage. we cannot guarantee its absolute security. including those of our third-party content providers that have different privacy policies and practices from those disclosed here. or by sending you an email.com will use your personal information.). we encrypt that information using secure socket layer (SSL) technology. If you choose to use our email referral services to tell a friend about our products or services (including images in your Light box. F instance. When we make changes.com nor any third-party provide stores this information after the email is sent. etc. we will ask you for your friend’s name and email address. If there are material changes to this statement or in how Imagedb. promotional campaigns. job postings. Neither Imagedb. we will notify you by prominently posting a notice of such changes here or on our home page. We may link to websites. when you enter sensitive information (such as a credit card number) on our registration or order forms. and encourage you to become acquainted with them prior to use. No method of transmission over the internet. 24 . We may use a third-party provider to administer this 24unction but any such third party provider may only use the information submitted to facilitate this one-time email. We encourage you to review this policy whenever you visit one our sites.information. Therefore. we will revise the “last updated” date at the top of the policy. while we strive protect your personal information. new websites.

reliable.to build new products or services and to implement prudent business and technology strategies in today’s dynamic digital environment. Till date we masked more than one million images. At ImageDB we have leveraged our strong technology background coupled with expertise in process management to manage any organizations critical or non-critical enterprise processes and applications. We are providing the Masking service for the last 5 years and the management has the experience of more than 10 years in the Stock Photo industry with the staff of more than 100 employees. Image Processing & Graphics Service At Imagedb we provide Online Image processing and image retouching services. We offer Digital image processing techniques which are generally more versatile. cleaning & cloning). imager-touching. We work with large global corporations and new generation technology companies .PRODUCTS OF IMAGEDB: PRODUCT OVERVIEW ImageDB provide solutions for a dynamic environment where business and technology strategies converge. ImageDB provides 24/7 and 365 Days services. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging organization current IT assets. Commercial Photography Assignment 25 . Our competence in providing processing solutions for digital images (masking. We offer low price for Clipping Path and Photoshop Masking service to eliminate your routine works in Graphic Design and Desktop Publishing. ImageDB globally provides the best value (High quality at low cost) with flat rate for well defined complexity levels. We use fully hand-drawn clipping paths and masking techniques for zero tolerance quality results. ImageDB provides the best designers from India with US Management support to eliminate the outsourcing barrier. due to holiday & time-zone differences between the West and India. and accurate.

or persuade others to watch an upcoming to TV show. which fail to perceive the individual frames in motion. reliable. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging an organization's current IT assets. An in-house quality testing mechanism assures value addition and delivers highly satisfied & repeat clients. We have a dedicated team of highly skilled and experienced professionals serves the image processing requirements of our clients. imager-touching. But at footagedb we emphasize that each of the different images concatenated and flowing in a soothing stream catches the complete attention of the viewer. Videos actualize by deceiving the eyes. At Imagedb we provide Online Image processing and image retouching services. 26 . which fail to perceive the individual frames in motion. This collection of footages not only portrays the ideas but also imparts a pleasant and mesmerizing experience of sight and sound. FootageDB Videos actualize by deceiving the eyes. But at footagedb we emphasize that each of the different images concatenated and flowing in a soothing stream catches the complete attention of the viewer. We offer Digital image processing techniques which are generally more versatile. and accurate. It can sell something or advertise a movie or place to go. Image Key wording Service We provide solutions for a dynamic environment where business and technology strategies converge.What is Commercial Assignment? Commercial assignment is an amalgamation of client's ideas processed with flawless workflow and produced the reality of life. cleaning & cloning) emanates from our vast experience. Our competence in providing processing solutions for digital images (masking.

Back link. amounts to infringement of Copyright in the image. Accordingly. Images Bazaar is committed to fight against infringement and is very active towards protecting their IP assets so that the owner/artist get their due reward for the hard work put in their artistic and creative work. without permission and without getting the due license and not paying the requisite license fee for the same. BIFM is in continued usage of Images Bazaar’s images in their advertisements in newspapers and on their website. It is alleged by Images Bazaar that BIFM used several of Images Bazaar’s images without permission. any reproduction.imagesbazaar. the world’s largest collection of Indian stock photography. BIFM used the said images in various newspaper advertisements and also on their website. license and without paying any license fee for the same. It is pertinent to mention herein that none of the photographic images appearing on the aforesaid website can be used without the prior permission. use. BIFM infringed on Images Bazaar’s copyrighted photographs and used them illegally. communication to the public. authority or license granted by Images Bazaar. reproduce and commercially exploit the photographic images featured on the aforesaid website. Images Bazaar has got valid licenses for all the photographic images appearing on their website.com hence has all the rights required to further license. HTM L Validity and Language Information: Our information show s that the average traffic count f or this website is 43000 unique visitors per month. 27 . Traffic. The suit for Copyright Infringement was filed at the District Court. There are also 4 back links f rom the other websites to this domain. It is pertinent to note that despite being served with legal notice and civil suit being filed against them. www.COMPITETORS The competitors are Images Bazaar. issue of copies and/or any other unlicensed use of the images without paying Images Bazaar the prescribed license fee in respect of the said images. Delhi and is pending disposal. and Photo India etc. sell. IMAGES BAZAAR: Images Bazaar. adaptation. Getty Images.

advertising. Getty Images M specialize in commercial music licensing. le a ding cable television network s. and film production companies . the music creation site . Getty Image s.000-strong co m munity to curate a profess catalog o f track s that fit the up-to -the -minute need o f Getty Image s’ client base . and on the web. which include s all three major broadcast tele network s. and its products are seen by millions of people each day in news papers . corporate communications departments . books . The first batch o f content source d through this partnership.GETTY IMAGES: Getty Images has 21 offices worldwide and tailors its products and services for customers in more than 100 countries. a le a ding creator and distributor o f digital media. TV shows. It uses direct and indirect s ales forces to reach its customers. to help independent musicians and produce r get their songs feature d in advertisements. entitle d “The Ho t Sound. which include advertising and design agencies. as well a s Jennifer Lope z featuring Pit bulls “On the Flo o r” and David Guetta featuring Flo Rida & “Where The m Girls At.” asked Indaba’s musician community to pop songs base d o n several track s that showcase current trending production styles – including LMFAO’s “Party Rock Anthem . film s . film s. on television.” feature dina Kia commercial. is partne ring with Indaba Music. but no w it is absolutely essential that add campaigns feature gets stuck in your he a d and form s a strong association with the pro duct in the viewer’s mind. Mo re opportunities will be launching so o n. Getty offers localized image data and contextual search capabilities in 6 local languages . and to p brands. will be regularly tapping into India bass ’s 600. magazines . Vice P re side Entertainment Partnerships for Getty Images.“Music ha s always be e n important to the adve rtising industry. and o the r sync placements. we b content. The addition o f Indaba 28 .” Getty Images Music will add the resulting track s to its data base and shop the m to clients seeking muss advertisements. said Vince Bannon. publishers .

certain kinds of information. the links you click. and used injuries dictions whose privacy laws may be different and les s protective than those of your home juries diction. unless different term s are specified in a form or contract provided to you online or offline.g. By using this site. email address. Getty Images is the controller and. your credit card number and billing address) is collected to process trans actions or to provide you with products and services . When you visit this site. may be collected automatically as part of the site's operation.g. and may be stored. you understand and agree to the term s of this policy. and access times . Information collected may be retained. browser type and language. your name. such as the website that referred you to us . This privacy policy tells you about our online collection and us e of data. your username and pas s word. accessed. You m ay always choose not to provide personal information.. and other actions taken in connection with the site. including information about the pages you view. 29 . your IP address . is also the process or of data. The term s of this policy apply to all Getty Images websites. We also m ay collect navigational information. certain products and services may not be available to you.content to Getty Image s’ music offering will enable outraces the finest and most comprehensive music from o ne platform. your m ailing address. For data protection purpos es . but if you s o choose. Getty Images is com mitted to protecting your privacy. Personal information (e. Additional personal information (e. This site is owned by Getty Images and may be accessed in the United States and abroad.. processed. unless otherwise noted. and phone number) is collected when you register. We m ay combine your visit and navigational information with personal information that you provide.

the hospitality industry and a host of other private and governmental organizations. the hospitality industry and a host of other private and governmental organizations .com is a leading photo agency involved in creating and distributing visually compelling content to publishers. 30 . design bureaus. design bureaus . from conception to completion. non-profits. We offer a network of more than 150 established photographers across the country covering every style and department of photography.PHOTO INDIA: India's Leading Stock Photo Agency Specializing in Assignments. Food & Wine Photographry and Production Services . advertising agencies . manufacturing units . Our assignments. and will deliver quality on time and with budget. Our assignment photographers will shoot anywhere and anytime. PhotoIndia.PhotoIndia. advertising agencies. We offer a network of more than 150 established photographers across the country covering every style and department of photography. manufacturing units.com is a leading photo agency involved in creating and distributing visually compelling content to publishers . nonprofits .

create a Buzz in the industry) Magazines (Article on photography related. Bulk mailing) SMS marketing ( SMSware. MD blog. etc) 1.ici. 31 . way2sms etc) Blogging (invite freelancer content writer. betterphotography. Specyboy. flickr ad etc) Print Media 5. other Free SMS service. 2. Publicity materials (Calendars. E-mail marketing (Benchmark e-mailer.Marketing Strategy Of ImageDB Digital marketing: Web Banners (300 X 90 pixels on afaqs. 4. Twitter advertising. Leaflets etc) News papers (regular updates of events. Facebook PPC. Twitter.ous. Del. Albums. Digg. Flicker etc) Online advertising (via Google Adwords. photographers. Gifts items. Linkedin. G+. Professional Hoardings and Banners in all the metros. 2. People interested in Stock Photo) Social Media Marketing (Via FB. 3. 3. 6. Service related) Outdoor Advertising 1. Books. 1.

............................. Digg ..................................................................................................................... How do you get to know about Imagedb? General newspapers or magazines ..................QUESTIONIER: Imagedb is based on internet marketing............................ Twitter .................................................................................................................................................................................................................................................................................................................................. In my local outlet..................................................................................... Orkut .... From friends or colleagues ............................................. Direct mail ........... 2.............................. From special exhibitions or seminars .. Which social network you prefer for business information: Facebook ... Linkedin...............The questioniers are : 1....................... Specialist magazines ................................................... 32 ............................................................................................. From sales reps ..................................................... As per internet marketing I made questionier...............

...................................................................................... 33 .......... Phone call ............................................................ 4....................................................................................................................... How would you like to know about our future products? e-mail alerts ................................................... Cheque ................................................................... Demand Draft ...3....................................................................................................... Cash payment ............................................................................................................. Mobile SMS .................................. Preferred mode of payment: Online .............. Sales Representative .........................

...................................... Letter ......................................................................................................................................................... Demand of images and videos: Constant throughout the year ..................................................... Blogging .......................................................... E-mail ..................................................... Exotica .......... 6...................... Right Managed ................. 8............... How would you like to share your views? Through Social networks .......... Type collection you prefer: Uniquely India ................. 7............................................................................................. High during festivals ...................................5......................................................... 34 ...................................................................................................... Sasty Photo ................................................................................................................ Type of categories for your business: Royalty free ........................................................................................................................ Editorial ..........................

........................................................................................................................................................................................................ Slightly up-to-date………………………………………………. In person ..................... Very up-to-date................ 35 ................................................... How up-to-date is the content on our website? Extremely up-to-date ............................ Via help desk ................................................... Moderately up-to-date .............................................................9... Your preference communication with us: Via e-mail .............................. 10........................

chandelads.in AJASTRA MEDIA PVT LTD Ishan Sharma.in www. Sudheen. Managing Director Gurgaon Tel: 0124 .alaknandaindia.com www.com CHIRANJN ADVERTISING CRYSTAL CRYSTAL HUES LTD Ranjan Khanna. Director New Delhi 011 – 26386831/32.co.com ALAKNANDA ADVERTISING PVT LTD Sriram Gopal.com 36 .businessmovers.co. Director New Delhi +919810089835 info@brandbuilders.com www.crystalhues. info@ajastra.in www.ajastra.in BUSINESS MOVERS Manmeet Singh. Chief Executive Officer New Delhi +91-011 41721239 info@businessmovers. 26383727/29 aaldel@alaknandaindia. L.com NA New Delhi +91-11-30881595 98.com www. New Delhi +91-1126445097 chiranjn@hotmail.4522300 Email: abhijit@abm.com BRAND BUILDERS Prakhar Agrawal. Chief Executive M.brandbuilders.org CHANDEL ADVERTISING PVT LTD Renu Singh Chandel New Delhi 91-11-45585141/50 info@chandelads.abm.com www. Abhijit Basu.org www. 41377561 info@crystalhues. E-mail Web site AB & M Communivation Pvt Ltd.Contacts of advertising agencies Company Head city Phone no. Director Noida +91-9999222351 9953595526 .

President CURRENT ADVERTISING PVT LTD M.in . NA DEEP PURPLE Tarun Jain. K. dpurple.depurple.com FUSIONAD Ahmad Hussain / Sanjay Rajora New Delhi +91-11-4134 . 4619 0941 5541 info@fusionad. CEO New Delhi +91-1123315044 23314967 egcom@bol.com EG COMMUNICATIONS PVT LTD P. Director New Delhi +91-1145534085 harpreet@dezinographist.net 37 .eminenzmedia. www. Aggarwal. Managing Director New Delhi +91-11-6510 3710 shivarana@gmail.fusionad.com www.com www.com www. www.com DEZINOGRAPHIST.elephantdesign.com.dezinographist. Gupta.net. Founder New Delhi +919818784990 mail@eminenzmedia.ad@gmail. Chairman New Delhi +91-1123678165 27534319 current@gmail. CEO New Delhi +91-9818181001 8750134141 . L.com .com FACTS N FICTION Shiva Rana .COM Harpreet Singh.com EMINENZ Nitin Mittal. Director New Delhi +91-1146509422 anjan@brandplanet. NA ELEPHANT Anjan Roy.factsnfiction.in www.net.

11-2586 0058 glaze_team@indiatimes.com IDEN ADVERTISING Ashyma Paul New Delhi +91-1126932949 iden99@gmail.com . & MKTG K.com NA ISHTIHAAR Rajinder Arora..com www.co.K.in MCCANN ERICKSON (INDIA) LTD Prasoon Joshi. www. Chief Executive Officer New Delhi +91-11-2572 0267 .com www. CEO New Delhi +91-1123733100 23766200 info@ishtihaar.ishtihaar.GLAZE ADS Tarun Nanda.in www.com K'S ADVTG. Founder & Creative Head .in MAGIC MUSHROOM Candy Singh.mccann. Ceative Director Gurgaon 244287065 talk@magicmushroom.com 38 . Chairman New Delhi +91-1141913397 debashis. Proprietor New Delhi +91-11-2332 .com IDEA POTLI Moon Agarwal.koremedia.paul@mccann.glazeads. Malhotra. 7745 11-2332 8242 NA +91- NA KORE MEDIA SERVICES Tarun Choudhary.com +91- www.co.Art / Copy New Delhi +91-1146604959 moon@ideapotli.ideapotli. Proprietor New Delhi 97820119851 info@koremedia.in magicmushroom.

How do you get to know about Imagedb? From From From special General newspapers Specialist Direct In my local friends or sales exhibitions or or magazines magazines mail outlet colleagues reps seminars 9 4 14 2 4 7 3 Graph No.1. 1 39 .

2.Which social network you prefer for business information Facebook 21 Orkut 5 Twitter 3 Linkedin 19 Digg 13 Graph No. 2 40 .

3 41 .3. How would you like to know about our future products? e-mail alerts 17 Mobile SMS 3 Phone call 12 Sales Representative 5 Graph No.

Preferred mode of payment Cash payment 7 2 Online 17 Cheque 8 Demand Draft Graph No.4 42 .4.

5 43 . How would you like to share your views Through Social networks 19 Blogging E-mail Letter 14 23 8 Graph No.5.

Demand of images and videos Constant throughout the year High during festivals 18 23 Graph No.6.6 44 .

Type of categories for your business Royalty free 24 Right Managed 11 Editorial 7 Graph No.7 45 .7.

8 46 .Type collection you prefer Uniquely India 19 Exotica 17 Sasty Photo 23 Graph No.8.

Your preference communication with us Via e-mail 23 In person 11 Via help desk 18 Graph No.9.9 47 .

How up-to-date is the content on our website? Slightly up-todate 18 5 Extremely up-to-date 8 Very up-to-date 14 Moderately up-to-date Graph No.10.10 48 .

KEY RESPONSIBILITIES Talk to the photography add agencies and feedback from them how imagedb’s photos. 49 .JOB ASSIGNED/ TITLE To survey stock photography advertising agencies.

As the most preferred mode is e-mail alerts the present strategy to conitnue is correct. In this context though every social networking site seems to have been in some use it is the facebook . digital marketing is all about selling of photograph. therefore it is imparative that particularly social networks be used in their fullest for better marketing. Linkedin and Digg are the major preferred sites. How photography industry make you rich? In short. they do not have photography studio and they do not work on it. Now a days this type of industries do marketing on the social networking sites like Facebook. Twitter etc.DETAILS OF WORK: I learned about digital marketing. Like other company Samsung. if any other company need photos from their website they can purchase photos from here. Titan. But when they need to give some advertisement on news paper or television they need photos or videos as they require as per their advertisement. Imagedb has to make use of these sites more. So it would be prferable if collection and variety in this segment be increased further along with keeping the other two categories in their usual level. And I also study marketing strategy of Imagedb and I try to conclude how much I understand from their business. Royality free images are more in demand. Then they give this type of company to take the photos. Maruti etc.” 50 . And may be followed in the manner already being in use.0 technoogy is really gaining prominance. And also Imagedb took photos and posted on their own website. Some of the conclusions are: “In today's world web 2. Because this is a FMCG product and by internet it will sperdout very fast rather than the old traditional marketing.

(As per graph No.Page No. Page No. (As per graph No. In this context though every social networking site seems to have been in some use it is the facebook . therefore it is imparative that particularly social networks be used in their fullest for better marketing.3. So it is highly important that online mode of selectopn of images and payment be persued and developed rigorously. Page No.41) 3.(As per graph No.5.CONCLUSION The following conclusions have been arrived after analyzing the responses to the questioner obtained from different participants: 1. 2.43) 5. Linkedin and Digg are the major preferred sites. In today's world web 2. As the most preferred mode is e-mail alerts the present strategy to conitnue is correct. Page No. Imagedb needs better presence in News paper and general magazines. (As per graph No. Further their usage can also help in serach engine optimization to help customer reach imagedb website. 4. (As per graph No.40).44) 51 . Page No. And for that dedicated executives may be appointed. Social netwoking sites and blogging needs to worked upon more. As direct email is most preferred. And may be followed in the manner already being in use. 1. From the above it is apparent that customer are more comfortable with online transactions for their products. 2. As far as the other modes are concerned they be continued with present resource and manner.0 technoogy is really gaining prominance.42) 4.1. Imagedb has to make use of these sites more vigorously. it will be wise to focus on communicating to our customers via e-mail.

8.9.(As per graph No.6.49) 52 .7. Page No.47) 9. Royality free images are more in demand.46) 8. This graph depicts that communication via e-mail is more preerred by customers than sales person visit.45) 7. As the graph depicts the demand of images is more or less constant and have slight rise during the festive seasons. Again this graph pertaining to question number 8 sasty photo category is in demand. This graph is pointing towards the requirement of further improvement in the content of Imagedb website.6. it would be good to keep on augmenting all types of images with some enhanced focus during the festive seasons. 10. So it would be preferable if collection and variety in this segment be increased further along with keeping the other two categories in their usual level.(As per graph No. This avenue needs to be explored further. So the present focus in of imgedb to augment this section is to be continued.(As per graph No. Page No. Page No. Page No.(As per graph No. Page No. 1. .(As per graph No.48) 10.

BIBLIOGRAPHY 53 .

L GUPTA AND V.BOOKS • MARKETING MANAGEMENT BY PHILIP KOTLAR • BUSINESS STATISTICS BY LEVIN • BUSINESS STATISTICS BY GUPTA AND MP GUPTA • ADVERTISEMENT AND SALES PROMOTION BY Dr.V. S. RATNA 54 .

com 55 .REFERANCES • www.com • www.imagedb.afaqs.tomhcanderson.com • http://www.marketresearch.com • www.

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