KISHORE BIYANI

CEO & MD OF FUTURE GROUP

SUBMITTED BY:
SANDEEP PAUL MBA(IB)-1ST YEAR

FACULTY:
PROF.SRILALITA

SEC-B

INTRODUCTION

Born on-August 9th 1961. Place-Mumbai, maharastra (india). Occupation-CEO and MD of Future Group. Spouse-Sangita biyani..

About Kishore Biyani

Kishore Biyani , belongs to a trading family from Rajasthan settled in Mumbai for more than 60 years now. He was born in a family of traders. He was never interested in studies and always had ambition of making it big in business. After completing his graduation in commerce he did not join the family trading business but rather than tried out different things on his own, like readymade garments, textile production, creating brands before he ventured in retail business of selling garments.

Kishore Biyani, replaced conventional wisdom with guts and instincts to create Future Group, a $1 billion company that includes Pantaloon Retail, a department store group; Big Bazaar, the companys name for hypermarkets; Food Bazaar supermarkets, and Central Mall, a more upscale aggregation of merchandise. Known for his insights into Indian consumer behavior, Biyani also represents an enigma to the countrys emerging retail players, both domestic and foreign.

Mr.Biyanis Kingdom:
Mr.biyanis kingdom is not unexpected.Indias own Samwalton(The legendry promoter of wallmart is quick to seize any advantage.Even size has not made a difference to Biyanis vaulting ambitions and he is on an even faster trajectory of growth.He has booked over 4.5 million square feer of space across the country and will utilise 3 million square feet by this years end in 23 Indian cities.

He might have over 6000 employees and 300 managers , but the buck stops only with him.He keeps a close watch over his empire with the assistance of his two brothers who are directors in the company.Every time a store opens, managers have to rush daily reports for the first 45 days, and it is not unusual for Biyani to be fixing any lacunae either over phone or personally in the store. For better implication of ideas weekly targets are fixed and reviewed every month.Few months ago he snapped up Indus League Clothing, a garments company in which he picked up 68% equity for Rs.23 crore(240 million). Companies under future group: Future media(India)Ltd. Future Logistics Solution Ltd. Convergem Communications(India)L td. Pantaloon Food Product(India) Ltd. Future Knowledge Services Ltd. Future Capital Holding Ltd. Future Generali India Insurance Company Ltd. Pantaloon Retail(India) Ltd.

 Home Solutions Retails India Ltd. Future Brands Ltd. Futurebazaar India Ltd. Weavette Texstyles Ltd. Staples Future Office Products Private Ltd. Talwalkars Pantaaloon Fitness Private Ltd.

Converge M. Indus league Clothing. Food Mart Retail. Future Venture India Ltd. Galaxy Entertainment Corporation. Etam Future Fashion Ltd.

BIYANIS JOURNEY
Biyani has not always played in the big league.Having quit the family business, which supplied denim to Arvind Mills, In 1987 he collected Rs.7 lakh and set up a small plant which produced 200 trousers a day. In the crowded market Biyani learned his first lesson to be heard, You need to shout louder than the Rest.As a result, though the turnover for his bare brand was only Rs.7 lakh in the first year, he spent Rs.16 lakh advertising it.

He also added John Miller Shirts to his portfolio.The shift from manufacturing to retail was the critical point in Biyanis career.Distribution costs were the reason brands were snuffed out in the marker, so Biyani decided to rewrite the rules of the game. In 1993, he experimented with a small store format and Pantaloon shoppe was launched in panjim, Goa. Kishore made a big gamble when he started Pantaloon Fashion House Retail ready to wear garments.The initial years were really difficult for him in establishing his brand. But he was very much optimist, from the shoppe to the large store format in 1998 in Kolkata and he was proved right when the Kolkata Pantaloon store became a raging success and biyani stepped on the turf as a super Retailer. Kishore biyani led the companys foray into organised retail with the opening up Pantaloons family store followed with the launch of Big Bazaar in 2001.It blends the look, touch and feel indian bazaars with aspects of the modern retail like choice, convenience and quality.This was

followed by a number of other formats including Food bazaar, Central and Home town. The year 2006 marked the evolution of Future Group, that brought together the multiple initiatives taken by group companies in the area of Retail, Brands, Space Capital, Logistics and Media. Now 25% of the Retail space is occupied by Future Group.

LEADERSHIP QUALITIES:
VISIONARY He was a true visionary. He started selling readymade garments when nobody preferred Ready to Wear shirts and trousers. People used to buy clothes from a textile shop, go to a tailor, give him the measurements and wait for him to deliver the stitched trousers and shirts.Though it was time consuming, it suited the tastes of the people and fitted perfectly compare to the readymade garments. Kishore made a big gamble when he started Pantaloon

Fashion house to Ready to Wear garments.The initial years were really difficult for him but now his vision his serving India and society which is unchallenged.

RISK TAKER: Risk taker Kishore Biyani did not joined his family trading business but rather than tried out different things on his own, like Ready Made garments, Textiles production, creating brand before he ventured in retail business of selling ready made garments. First manufacturing unit then shifted to Retail he took risk doing something new everytime.

AMBITIOUS: He was never interested in business but did complete his commerce graduation from HR College Mumbai and had ambition of making it big in business, and that he have done.

SIMPLICITY:

Let me tell you something very special about him, Youll never catch him in a tie and jacket. He isnt a stickler for large cars, and has just graduated from driving a Honda City to a Honda Accord, though hes just as content driving around in a junior managers Maruti.so he is a very simple personality concentrated on his goals.

OPTIMISTIC: Till six months ago, in his own words , Kishore Biyani was an Eternal optimist. He has transformed into a Realist. It is my next phase in life,shrugs the Chairman of Rs.8,600 crore Future Group, which has today moved away from retail into financial services(Consumer finance and Insurance), logistics and Supply Chain, Retail media and brand development.

CONFIDENT:

Kishore says : I am not afraid of recession, I am just looking forward to bypass lot of technologies. I am just finding the right products for my Consumers, whether it may be Future Money or Central, I just need to satisfy my customer to optimum. I sold more than 50,00,000 Persian Carpets Last year, which was no where in Indian Markets. This way getting the right product is keen for me now.

KISHORE ADVICE TO NEW ENTREPRENEURS: According to him, A person who is able to work even when he cannot measure the cause and effects is an Entrepreneur, He advices go with your belief and dreams. Keep on pursuing it-You must realise whether you have the ability to think beyond, Everyone cannot be an entrepreneur-You need to know if you are comfortable with getting into uncharted territory.

KEY POINT TO HIS SUCCESS: 1. India was the Second highest Populated Country in the World This made his barriers a little easy, He had the consumers in hand, he just needed to get in the right way to drive the customers to his outlets.

2. Good Credit rating led the Biyani, to receive a good amount of capital and support from the market.

3. India was on the move of revolution, when he entered in this business, people not only welcomed him but let him to lead the Retail Business.

FUTURE GROUP BUISNESS:

BRANDS Big Bazaar Pantaloons Food Bazaar Kbs Fair price Future Money Electronic Bazaar Furniture Bazaar Planet Sports Depot Lee Cooper Shoe factory

KEYFORMAT Fashion store Super market Food category Consumer Finance Electronics Furniture Sports Accessories Books and Music Fashion for young Footwear

NO. OF OUTLETS 45 136 102 150 90 85 54 112 31 17

Hyper market chain 97

AWARDS AND RECOGNITIONS:

The year 2006 was the year for Kishore Biyani. He got the following awards this year:

1. Erst and Young Entrepreneur of the Year award.

2. Lakshimipat Singhania- IIM Lucknow Young Business Leader Award.

3. CNBC-First Generation Entrepreneur of the Year Award.

Doing Business in India is not easy, but its easy if you have the right business.

Kishore Biyani