MARKETING STRATEGIES ADOPTED BY HCL INFOSYSTEMS LTD.

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PRESENTED BY: NIKHIL KUMAR 2007ECS022 MBA Int CSE
3/29/12

Problem Identification  Today’s market scenario is totally different from few years ago. Company’s aim should be customer delight not only the consumer satisfaction. 3/29/12 .  So it is important to know his buying behavior and try to fulfill his demand.

Need and Significance Ø For Product Planning For creating an MIS. For Market Segmentation. Ø Ø v So by doing this study one can easily able to understand the Competitive marketing strategies 3/29/12 (CMS) which are followed by the organization to .

The year 2010-11 has indeed been a great year for the Indian pc market as the sales 3/29/12 Ø .   Ø v Gartner in 2011 “The overall Indian PC Industry scenario is good and stable as it witnessed growth across all the products. but derisive laughter from skeptics.Review Of Literature v IBM’s Manoj Chhura in 2010 He concluded that the Indian PC industry had the potential to reach a size of $62 billion by 2010. it not only raised many an eyebrow.

3/29/12 .Objectives & Hypotheses O 1 : To study the competitive strategy of HCL Infosystem with respect to its competitors. H 1 : HCL Infosystem uses innovative and effective marketing strategy to becomes the market leader in Indian computer hardware industry.

O 2 : To study the market share of various players in indian computer hardware industry. H 2 : Hcl Infosystem is leading among Indian companies of respective sector . 3/29/12 . though legs behind the MNC such as HP and DELL.

Ø Steps/Statistical technique for data analysis: Appropriate statistical tools and techniques will be used.Research Methodology Research Design : Ø Descriptive research design will to be used. Data collection : Secondary Data Collection techniques will be used. Ø 3/29/12 .

THANK YOU. 3/29/12 .

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