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Cement Marketing Portfolio

Cement Marketing Portfolio

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Published by Alaina Shearer
We don’t just build Websites. We build audiences. It starts with a Website designed to answer your visitor’s need. It continues as we deliver your message to the right audience at the right time through social marketing and search marketing. It’s not easy. True ties can’t be earned at the end of a line item or an RFP. True ties are born out of a passion to deliver a solution, an idea, a product or a service and a passion to deliver them directly to your audience. Or were you calling them your customers? It’s high time you met your audience, and if you don’t have one yet – we can help. Start creating your ties today. We are best reached via email to alaina@cementmarketing.com.
We don’t just build Websites. We build audiences. It starts with a Website designed to answer your visitor’s need. It continues as we deliver your message to the right audience at the right time through social marketing and search marketing. It’s not easy. True ties can’t be earned at the end of a line item or an RFP. True ties are born out of a passion to deliver a solution, an idea, a product or a service and a passion to deliver them directly to your audience. Or were you calling them your customers? It’s high time you met your audience, and if you don’t have one yet – we can help. Start creating your ties today. We are best reached via email to alaina@cementmarketing.com.

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Published by: Alaina Shearer on Mar 29, 2012
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11/20/2012

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We don’t just build a Website. We build an audience.

How to build an audience.
It starts with a Website designed to answer your visitor’s need. It continues as we deliver your message to the right audience at the right time through social marketing and search marketing. It ends when we create a tie that binds.

It’s not easy.
True ties can’t be earned at the end of a line item or an RFP. True ties are born out of an authentic passion for a product or service is channeled into authentic content delivered directly to your audience. Or were you calling them your customers?

The industry will never be the same.
There’s a tidal wave of change sweeping through the advertising and marketing industry. Traditional agencies don’t understand the interactive space and are struggling to fit the new system into their old system. Clients, demanding results, are running out of patience.

Cement Marketing is a product of that change.
We’re rogue marketers who jumped ship or who have never been on a ship, completely free of corporate or agency baggage. As a result, we are re-writing all of the rules in the name of earning results. We do what makes sense and what’s best for our client’s interactive marketing campaigns. The result? Zero barriers between our search, social and Web teams. By crossing all channels without having to cross departments or through account directors, there are no limits to our results or creativity.

Yep, we can do that.
We are a full service, results-driven interactive marketing firm. For some of our clients we work as an extension of their interactive marketing team. For others, we are their interactive marketing team. Because we do it all – Web, social and search – we have the liberty of creating a strategy that fits our client’s needs, not our own bottom line.
Website Design and Development
Usability and site architecture Wordpress, PHP, HTML5, CSS, Javascript Mobile/ Mobile Responsive Mobile apps, native and site based eCommerce

Content
Content strategy Copywriting Blog editorial calendars Blog posts Digital press releases

Search Engine Optimization (SEO)
Keyword research Meta copywriting Link building Measurement and reporting SEO Copywriting

Social Marketing
Facebook, Twitter, YouTube content strategy Facebook advertising Social video production and photography Social promotions and campaign creation and execution

Search Engine Marketing (SEM)
Pay-per-click advertising, Google AdWords, Bing, Yahoo Strategic, results-driven execution and maintenance Measurement and reporting

Everything Else
Affiliate marketing E-mail marketing Rich media, online banner advertising design and development

Our driving force.
In addition to results, we pride ourselves in our client relationships and project management skills. Our clients receive one-on-one attention many SEO and Social Marketing firms disregard.

Clients currently seeing success:
Arena District (Nationwide Realty Investors) Athens Business Remixed Antioch University Buehler’s Fresh Foods Market Cardinal Health Davis Wince Architecture FootsourceMD.com Honda of Marysville Gay Street Collaborative Lifeline of Ohio MS Consultants Nationwide Children’s Hospital Raising Cane’s of Ohio Security Risk Management Consultants, Inc. Volunteers of America Greater Ohio U.S. Sportsmen Association

The good stuff. Our work.

Mobile responsive

Driven by mobile and social friendly content, visitors to ArenaDistrict.com can quickly find events and activities and share with their friends. The site is also mobile responsive to all devices.

Key stats: Kick off to launch - 16 weeks; CMS - Wordpress

Network of sites

The new Antioch University website has outperformed its predecessor by leaps and bounds with higher page views and unique visitors with a dramatically increased time on site from 1:26 minutes to 2:46 minutes.

Midwest Campus

Antioch University central site Santa Barbara Campus

Social landing page

That’s us holding the banner outside of our Gay Street office windows. This Website is the result. The virtual card allows the user to type a custom birthday message to Columbus and then share it with their friends. We built it in 24 hours.

View at CementMarketing.com/200cbus/

Blogger outreach/ link building

We don’t just build links, we build relationships. These blogger badges, created for the Volunteers of America of Greater Ohio target auto, thrift bloggers, non profits and proud Americans. Each badge, posted on a blog, will earn our client oodles of link love and increased brand awareness.

The Like Machine

Facebook promotional guidelines prohibit us from offering prizes in exchange for a like but we can offer valuable content. This landing page for Buehler’s rewards a like with a sneak peek at next week’s circular and then offers additional ways to save.

Content spirit

The Start It Up! Athens Campaign is an unprecedented effort by the Athens County Economic Development Council (Athens Business Remixed) to simultaneously create thousands of pieces of online content about Athens County and attract businesses to the reason. It’s also the brain child of the Cement Marketing team.

View at StartItUpAthens.com

Interactive map

The Be My Guide feature on ArenaDistrict.com allows visitors to add events, venus, restaurants and bars or hotels to a unique guide. When printed the guide offers walking or driving directions from one location to the next.

125% spike in sales

After 6 months with another SEO firm, FootSourceMD.com turned to Cement Marketing due to lackluster results. Within one month the site’s sales had increased by 125%.

The Facebook update

The best status updates engage your audience. We published this one before Facebook’s crack down on contest and promotion rules. Those were the days... (and P.S. Raising Cane’s Ohio ran out of gift cards in several locations).

Viral effect

Now we play by the rules. But that hasn’t slowed us down. This image had been shared over 105 times when we snapped this screen shot.

Welcome to social

Custom landing pages are a cinch for the Cement Marketing team. This is a welcome page for the Columbus Camera Group.

Content is King

On a mission to outpace other pro hunting groups as content creation leaders, the US Sportsmen Association, one of our more progressive clients, replaced their traditional Website with a purely news and content driven site.

View at USSportsmen.org

Political activism

The US Sportsmen Association turned to Cement Marketing when they needed to quickly garner support in Pennsylvania to fight for Sunday hunting in the state. Our campaign and targeted advertising earned them over 20,000 fans in less than 2 months.

SEO and social

Built in Wordpress and launched with Cement Marketing’s full SEO and social marketing services in 2010, Schottenstein Real Estate jumped from 574 visits a month via Google to over 1,700 per month. Qualified leads spiked from 10 per month to 250.

Non profit efficiency

LifelineofOhio.org and its accompanying mobile site educate site visitors on the importance of organ donation and its impact on Ohio families. For this non profit, site maintenance and ease of use was critical.

As fast as the food

The new Raising Cane’s of Ohio website can be changed at a moment’s notice to accommodate the restaurant group’s ever changing promotions and campaigns.

View at RaisingCanesOhio.com

More than a blog

The Respect Institute came to Cement Marketing to create a site that reflected the spirit of their mission. The site has increased program bookings and site traffic overall has also increased.

Key stats: CMS - Wordpress, every element and page is simple to update.

Architects rock

We love architects. They keep us on our toes with their meticulous eye for design and wireframe details. The new DavisWince.com pulled in its first organic search client within 4 months of launch.

Key stats: CMS - Wordpress, every element and page is simple to update.

3500 fans in 4 weeks

In their Hunt the District campaign, the Arena District – a hip, urban neighborhood in Downtown Columbus, brought fans offline and into the Arena District to find objects in the district and then post photos of each object to Facebook. The campaign, supported by advertising earned 3500 fans in 4 weeks.

Tweet this

At its inception this Twitter account was an extension of The Safest Line, a blog we created for a child injury attorney in Chicago. Today the Twitter account is a critical piece to his SEO and social marketing efforts. The account now has over 1200 followers.

The results

To keep their competitors at bay, we can’t share our client’s detailed success stories. However, we can tell you stats like this one are common place on every account we touch. For unique and more detailed case studies, please contact us.

Don’t be shy

Say “Hi.” We don’t bite. But we are terrible at answering our phones. If you’d like to meet or discuss a potential project drop us a line at info@cementmarketing.com.

The Cement Marketing team taking a break at SXSW Interactive in Austin, Texas. Our offices are located on 15 E. Gay Street in the heart of Downtown Columbus, Ohio.

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