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Millionaire Speed Wealth Secrets EXPOSED
Awaken the Financial Genius Within and Finally Learn the Millionaire Secrets of the Worlds Silent Rich
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“People Like You Make The World Go Round. I Just Want To Kiss You. Thank You.”
Mal, how do you say thank you to someone as extraordinary as you? Not only did you make a massive impact upon my business, when I came to you 12 months ago, I thought I'd rather slit my throat than continue living. Man, you taught me some things that laid the foundations for a multi‐million dollar business, and we're making it happen. I don't know how to thank you. And then, to put icing on the cake, you bring us Joel Bauer. How do we say thank you for that? People like you make the world go round. I just want to kiss you. Thank you.
Jennifer Elliot, Integrity and Values.com, Orange NSW “Through Mal's Speaking Training, I Actually Made $30,000 Worth Of Sales In A Matter Of An Hour.”
I first met Mal Emery close to four years ago now, and back then I was a person who started out in business and knew nothing about marketing. I had years of experience in IT and computer technology, and even telecommunications. Even with all my skills, as a business owner, I struggled to even get the first clients into our business. When I met Mal he was able to teach me the finer points of marketing, and more importantly, Direct Response Emotional Marketing. It's through that that he has helped me to evolve my own business, and myself personally, into becoming a media strategist. I now work and talk on the stage, and through Mal's speaking training, I've been able to go to seminars and present at seminars, and at the last one I did in fron of a group I actually made $30,000 worth of sales in a matter of an hour. It's through Mal's amazing training and his ability to actually relate with me ‐ and I know he can do the same with you ‐ that I've been able to make a change to my business. Again, thanks Mal.
David McMahon, Media Solutions Pty Ltd, Ashmore QLD
Visit the Mal Emery Web Store at www.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 4
and he certainly gets me to spend many of them ‐ many hundreds of thousands of dollars over the years ‐ every cent I've spent with Mal has been absolutely worth it. “Mal is Absolutely.RebelliousRant. But it goes beyond that as well. the door is open for you to discover how Mal Emery can help you transform your life. VIC For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. This is your chance to experience. Mal is now revered around the world for his talents and his innovative and forward advanced thinking. and I have seen a man transform Australia's entrepreneurial free‐thinking people into multi‐millionaire business owners. and to be able to offer up this opportunity.com 5 . Without Question. and helping people not only what Mal himself personally achieves in his own marketing. and I want you to know that Mal Emery is somebody you absolutely must have in your mentoring list. Now. but actually transform their businesses and subsequently their lives. www. to join the Platinum group or any other programme that he offers. It has been an absolute honour for me to have known Mal as long as I have. Every cent I've spent with Mal. I'm one of those people. Do not miss the opportunities that Mal presents to you. Australia and New Zealand’s Leading Marketing Authority!” I've known Mal Emery since 2002. Jennie Armato.JennieArmato.com. Mal is absolutely. A few key things you need to know. Australia and New Zealand's leading marketing authority. thanks to Mal Emery. without question. What me and my family have experienced. Williamstown.
MalEmery. WA Visit the Mal Emery Web Store at www. to be honest. Mal! Gihan Perara. and was having trouble bringing in the type of people that I was wanting to attract. Korn Corp Consulting.K. and through implementing a few marketing strategies that he devised. which has clearly established me as the #1 supplier in that niche market. and I've had more new clients than I can handle actually.” Mal helped me to clarify my unique brand and position in the marketplace. As a direct result of Mal's coaching.. Mal Emery's definitely the guy and give him a call! Glenn Korn. Thanks. it interestingly generated business that I wanted. Londenderry NSW “In Just The First Four Months Of Working Together. I spoke to Mal Emery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 6 . to be honest. So. My Profit Was 38% Higher Than At The Same Time Last Year.“I've had more new clients than I can handle actually. And the numbers speak for themselves: In just the first four months of working together. if you're looking for a person who can help you take your business from ordinary to extraordinary. Canada and Singapore. my profit was 38% higher than at the same time last year. I've been invited to speak and promote myself at international conferences in the U. New clients. First Step.” A couple of years ago I was searching for referrals and leads.
and we make more money.“Since Dealing With Mal.RebelliousRant. Mal helped us to focus. And we found that our ideal client is actually large corporations. and we had a lot of admin work and a lot of clutter ‐ work to have to deal with on a daily basis. Concord. NSW “From Working 38 hours to Just 24 Hours” “With your One on One Coaching and Mentoring I went from working 38 hours per week down to just 24 hours and increased my income and profitability. We're a cost reduction organisation to help companies save on business overheads and expenditure. Our average sale is now about $80.000. Our average sale is now about $80.” Hi. Gary Fumeaux. We found our average sale per client was about $5. NSW For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. my name's Gary Fumeaux from Advanced Profit Improvements. Mal. and target more clearly who our ideal client was. and more importantly. Advanced Profit Improvements. You gave me a taste of what it means to be financially autonomous. for the help and the guidance that you've given us in improving our business.000. we used to deal primarily with small to medium sized clients. Since we moved to dealing with large corporations we now need less clients.000 per client rather than $5.000 per client rather than $5. our lifestyle.000. less clutter in our lives ‐ we need less clients. Since dealing with Mal. Now.” Michael Cornish. before we started working with Mal Emery. I've got more time to do and enjoy the things I enjoy doing.com 7 . So what it has really meant to our lives is that we have less admin. So I'd just like to say "Thank you.
‘in the trenches. And since I've just used him relentlessly trying to get more information out of him.com. and making good profits on those clients. Mal. 37 million dollars.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 8 . QLD Visit the Mal Emery Web Store at www. and then keeping those clients for life. but Mal Emery. there is no one else you should look to. If you want to make a difference in your life. I literally was starving. Brett McFall. how to turn their lives around and save themselves from closing their doors. “Mal. At the time. or thinking of starting one. Now. I couldn't afford to eat. financially.’ profit‐generating information as Mal Emery.MalEmery. six years later. and the ability now where I have shown other people who were in a similar state to me. I will never ever be able to thank you enough. and I was a struggling electrician. if not saved it. no‐one gives you as much real. My name's Ian Marsh. or more than 37 million dollars in sales. Mal showed me some strategies that I madly wrote down. If Not Saved It” Approximately six years ago. I met a gentleman on stage at a money expo at Darling Harbour. And I'm glad to say that he took pity on me and shared some of his skills with me. and you want to have a clear cut strategy on how to get clients coming through your doors. TradesmanProfits. You Changed My Life. 3 multi‐million dollar businesses. Ian Marsh. His name was Mal Emery. you changed my life. Windsor NSW “Profit Generating Tactics” If you’ve got a business.
with some strategies that enabled us to double our sales within 18 months to our customer group. and we'd like to share a few insights into our growth and the story of our business. since 2005 ‐ 2007 we have had about a 91% growth. Which just means that we now have a very viable business. We met Mal in December 2005. that was severely impacted by government regulations. so it's obviously new profits that we're finding. Prior to that we had a very successful cylinder remanufacturing business. and in recent times allowed us to do very special projects such as winning over major corporate customers with some of those sales over half a million dollars. We Just Put That Down To Mal's Marketing” We joined Mal Emery's Platinum group in December of 2005.com 9 . We love you dearly!" Mark Selbst & Carl Smith. you've done a wonderful job with our business and we just thank you very much. It did harm to the industry itself and almost destroyed our business. and we just can't thank Mal Emery enough.RebelliousRant. Allhead Service. and with his help we were able to relaunch our new company. It has been an incredible growth story. So we'd just like to say "Thanks Mal. the information that he has given us has just been sensational. We just put that down to Mal's marketing systems. have given them a way forward with a very profitable process. but it failed. We were putting on 5 buying customers every working day last year. Braeside VIC For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. At that time we had developed what we thought was an excellent product to solve the problem. “Since 2005 ‐ 2007 We Have Had About A 91% Growth. and a process that we're now safe to license to other engine reconditioners throughout Australia who. which was just chaotic to deal with. the way that he teaches.
This wouldn’t have been possible without Mal. and we’ve achieved that because we’ve now quit our fee‐for‐service consulting work. We literally pinch ourselves daily with excitement.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 10 . I was losing interest and I couldn't retain staff. I was able to turn that business around and it's a very successful business. All those things after I joined with Mal. but I'm having second thoughts whether I'm going to sell that business purely because the business now is doing so well. Adelaide SA “Technophobic Couple Discover the Lazy Mans Way to Riches and Make $250.000US in 12 Months Online. then Retire” We now make money in our sleep. Mal seemed to have the remedies that I was really seeking.MalEmery. and he put me through the test also because the problems start from me ‐ from the owner. the profit wasn't there. he tells it as it is and gets straight to the point. Taza Bakehouse. and I hired some people to try to teach me to get out of some of the issues that I was had. Originally I joined Streetsmart Business Builders to get the business ready for sale.“Was Going To Sell the Business. Dr Daryl & Andrew Grant. Sam Raslan. The issues that I had with my business was that I just didn't have enough turnover. QLD Visit the Mal Emery Web Store at www. But it’s Going So Well Now I’m Having Second Thoughts’ The reason I joined Mal Emery's group is that I had some issues with my business. he put me through a step‐by‐step process analyzing. day after day. he has put me through the test. I thank you Mal ‐ he's done a brilliant job. Mal promised financial freedom. Everything ‐ he has challenged me. living a lifestyle we previously only ever dreamed of. But I was unsuccessful. he has made me accountable. He has assisted me enormously and I thank you for that.
You should be aware of any laws which govern business transactions or other business practices in your state. you recognise that any business endeavour has inherent risk for loss of capital. effort.MalEmery. existing or defunct. PRINTED IN AUSTRALIA For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. The income statements and examples are not intended to represent or guarantee that everyone will achieve the same results. If legal advice or other expert assistance is required. Any slights of people or organizations are unintentional. whether living or deceased.com http://www. There are no guarantees you will duplicate the results stated here. without the permission of Magnetic Marketing & Publications 2008 © Magnetic Marketing & Publications 2008 Published by: Magnetic Marketing & Publications PO Box 83. accounting. DISCLAIMER AND LEGAL NOTICES: While every attempt has been made to verify information provided in this book. is purely coincidental. dedication.RebelliousRant. Fax: (08) 9201 2133 E‐Mail: email@example.com Web Site: http://www. or other professional services.This work is copyright.RebelliousRant. neither the author nor the publisher assumes any responsibility for any errors. It is sold with the understanding that the publisher is not engaged in rendering legal. and motivation. This book is not intended for use as a source of legal or accounting advice. Apart from any use permitted under the Copyright Act. Mt Hawthorn WA 6915 Tel: (08) 9201 2122. the services of a competent professional person should be sought. Any reference to any persons or business.com LIMIT OF LIABILITY. inaccuracies or omissions. no part may be reproduced by any process or any other exclusive right exercised. Each individual's success will be determined by his or her desire.com 11 .
CONTENTS Introduction by Mal Emery 13 SECTION ONE: Pat Mesiti Dan Kennedy Joel Bauer Creating the Million Dollar Mind Set Millionaires Start In The Mind 14 SECTION TWO: Speed Wealth Marketing Secrets Using The Internet As A Cog In The Marketing Wheel 32 It’s All About The Herd…It’s All About The List.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 12 . It’s All About The People You Nurture Build Your Business And Free Yourself Of The Daily Grind Secrets To Becoming An Entrepreneur Rather Than An Employee How To Trade The Market And Generate Cash Make Great Money And Positive Cash Flow From A Thing Called Real Estate” 47 Rich Schefren Ted Nicholas Carlo Castellano Rick Otton 61 89 105 127 SECTION THREE: Internet Marketing Millions Alexandria Brown Matt & Amanda Clarkson Making Money Is Being Able To Write An Email And Press Send Know For Sure That Your eBay Business Will Bring In At Least $1500 A Day 7 Days A Week 148 156 Armand Morin Jennie Armato Stephen Pierce We’re Going To Talk About Something I’ve Been Teaching For A Little Bit Called Internet Marketing Who Would Like To Have Businesses Running While You’re Traveling Around The World? The Blueprint For You To Create Your Own Success 169 178 195 Dedication 218 Visit the Mal Emery Web Store at www.
and have little or no chance of joining the “Silent Millionaire’s Club”. opportunities abound if you know how to take advantage of them. to the honest hard working people of Australia. paid a king’s ransom for and called in a few chips to interview a number of the “Silent Millionaire’s Club” members. So why is it that the “Silent Millionaire’s Club” is growing faster than ever and have you ever wondered as I have. inside secrets and nifty ‘tricks of the trade’ for piling up a fortune using a particular brand of wealth creation killer strategies for success at warp speed.. Mal Emery Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.. Let’s face it. this new research by Finance Professionals Capgemini & Merrill Lynch as stated in their 2007 “World Wealth Report”.RebelliousRant. It’s not because one person craves success more than another either. So it’s blatantly obvious that the vast percentage of hard working honest Australians are being left behind. Here's why. That’s one NEW member of the “Silent Millionaire’s Club” every 35 minutes. all within the pages of this book. Did you know that. Each revealed their single most powerful strategies.. 45% would last 4 weeks and only 23% would last more than 3 months.... So here’s what I’ve decided to do to help you get in sync with the “Silent Millionaire’s Club” and claim your right to be rich.. revealed some astonishing information including that. however the effective use of the right knowledge carries with it.. Now. now for the frightening bad news. It’s not talent or dedication either because I know a lot of those folk that are really broke also.. further research shows that only 19% of Australians would last one week on their current savings if they lost their job. I’ve handpicked.com 13 . amazing new research reveals that every day about 41.INTRODUCTION BY MAL EMERY There is a controversial message I need to get off my chest before I explode. What makes the chasm of difference so wide between some people? It obviously isn’t intelligence because I know a lot of really broke smart people. So let's get started. relevant know‐how. You’re holding in your hands right here what I believe is one of the most informative books on the entire planet. That’s the good news. Almost unlimited guaranteed success. Within these pages lies the knowledge on how you can stack the deck in your favour… and claim your right to be rich.09 new millionaires are created in Australia. Australia is one of the fastest growing regions for millionaires in the world. The difference lies in what each person knows and how he or she implements that knowledge. This phenomenon is spreading faster right here than most other places on the planet. Unfortunately the mere possession of knowledge does not carry with it sure fire success..
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 14 .” PAT MESITI Visit the Mal Emery Web Store at www. people do. If you stop growing your business will shrink. “You see businesses don’t stop growing. It’s your thinking.MalEmery. a motivational speaker and who escaped a childhood of violence and negativity to turn his life around and develop a multi‐million dollar business that touches people around the world with a powerful message of hope and prosperity.SECTION 1: CREATING THE MILLION DOLLAR MIND SET “Millionaires Start In The Mind” Pat Mesiti is an entrepreneur.
In ntroduci Pat M ing Mesiti. Pat Mesiti is not only a motivator. He ha as now gone on to raise his own has also spent his life fa amily in a lovi ing and nurtu uring environ nment and bu uild a multi‐m million dollar business. For More Speed Wealth Insights from Mal Emery Delive ered to Your . M Motivatio on” Pat was bo orn into a wo orking class Italian family i in Bankstown n Sydney. He broke out t because he didn’t want t to be a victim m of his ow wn circumsta ances. ENTERTAINI ING AND UNF FORGETABLE E. He has insp pired business groups with his inspira w ational storie es and positiv ve attitude. an author and a s sales specialist. Pat is summarized by th hree words… … DYNAMIC. “Mr. He has a u unique ab bility to draw w crowds of th housands as a a speaker. b but an entrep preneur. Since maki ing the decisi ion he has tu urned his life around comp pletely. He he elping people e of all ages a and professio ons to make c changes to th heir own lives s. . Choosing n not to accept t this as his lo ot in life Pat took notice of f what was go oing on around him and h had a pr retty good idea of where it was going t to take him. to live a life of greatness. When Mesiti was in n his teens th he violence an nd alcohol ha ad worsened within th he family hom me and he wa as forced to b break away. na ay performer r with his prac ctical adviced d mixed with un nbridled pass sion and ener rgy. Fro om as early as s he can reme ember Pa at experience ed a violent h home.
Sitting in front of us are these 2 blokes about 27 or 28 years old. Isn’t that right mate? He’s got all these weird ideas in his head. I have love and money can’t buy you love”. They have the chiseled chin.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Pat Mesiti (This chapter is and uncensored and uncut transcription from a recent presentation of Pat’s on “How to Achieve Money. “Now how many of you here would be more at peace with a couple of million dollars in the bank?” “I said you have a mobile phone? He said yes I do. The guy said what do you speak about? I said I speak about money and prosperity and abundance. “I said let me tell you something. I love to help people make money and don’t have to apologise for it. “Is there anybody interested in making money”? “Recently I was on a trip to the United States and we were on a speaking tour and I was with my business colleague Greg Owen over there and we were on this plane and we got upgraded to first class because I needed the leg room. I said you’re broke aren’t you? How many of you know that someone with money never says money is not that important? Is money important”? “Then he says I got things that money can’t buy.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 16 . even if you’re ugly as a dog and you have money some woman will find you cute.MalEmery. I said name them. I said listen next time you get your mobile phone bill what I want you do to go to your carrier and say I’m sorry I have no money but I have lots of peace”. He said I have peace”.”) “My name is Pat Mesiti and I love seeing people make money”. the 6 pack abs and these two young blokes are in tank tops and they come up to me and say you’re from Australia aren’t you? I said that’s right. How many of you here want to see your lives Visit the Mal Emery Web Store at www. They said what are you here for? I said I’m on speaking tour. “And this moron looks at me and says money is not that important to me. Then he says. Prosperity And Abundance.
“What a tragedy. I said no problem. especially us Wogs we like cash money”. Mike’s income grew but he didn’t”. then touch this. You’ve got to think rich. He said how much do you charge and I told him. My God some people you say come to this seminar. Who could live on $400 million US? If you invested 10% how much would that give you a year in interest alone? 40. Then he said how much for cash? Don’t you love it? Now do it again and say shift this. “I was speaking at a real estate meeting a little while ago and there were a couple of Lebanese guys there and one of them says Pat Mesiti I love the way you’re talking mate. give yourself a little knock in the head. “Here is the problem. Mike Tyson made $400 million US in boxing. it’s amazing how many people they come to a seminar like this and they’re looking for the idea or the angle or something out there and sure their incomes will grow for a while but sooner or later their income or wealth shrinks to the level of their thinking”. Mike Tyson. some of you are waiting for the idea. the investment or this or that and they’re all great and wonderful. As a matter of fact. How many think it’s a little uncomfortable when you do that? Shift this. go get some books. You come and talk to my team. if I just made more money. “See you’ve got to have a good emotional relationship with money. And eventually guess what happens”? “Your wealth won’t keep you where your mindset won’t hold you. If you’re income grew. hear this. if I won the lotto”. who could live on $40 million US? If you’re a complete idiot and invested at 1% how much would that give you a year alone? $4 million. touch this. “I know a man that won $350 million in lotto and blew it in 2 years. Now will everyone do this say. go get a program and they hang on to that dollar coin so tight the coin is choking. You’ve got to do what you love and love what you do”. How many of you here could live on $400 million US? Come on Mal raise it please. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.com 17 . Here is the problem and please don’t be offended by this. But what happens if that grows and you don’t”? “What a tragedy”.prosper? Their incomes go to another level? Their relationships go to another level? Who would like a relationship? But you see a lot of people say if I just made more money. shift this.RebelliousRant. “Mike Tyson’s wealth grew but he didn’t. he’s in a drug rehab center”. who could live on $4 million US”? “Mike Tyson is flat broke.
get something inside of you. My books won’t go any faster than your capacity to read them”. going to a seminar like this. They are just waiting for the universe to bring it all to them”. “Who here has ever tried to lose weight? Let me give you a tip. reading a book. Pain is weakness leaving the body”. I’ve got my crystals and they’re just going to bring it to me. getting the CD. “Shift your thinking. go again. Now if I say anything you want or anything you would like I want you to go give me a big yeah”. Who would like to lose weight? Get a sign and write on the fridge do not disturb and then go for a walk. Listen I’m a coach. building yourself up. Is reading a book easy to do? Yes. “And thank God for a man with a millionaire’s mentality called Mal Emery who is interested not just in creating his wealth but for you. A coach says go again. I’m not your mother”. If you believe that I have a nice bridge I would like to sell you. Yeah! Better face. I’ve discovered in life that what prosperous millionaires do and I am in the business of creating millionaires if you’re interested. Diets work people don’t”. “I want more money. Is walking easy to do? Answer come on. your tree of life. I’ll tell you what this seminar is probably worth tens of thousands of dollars”. How many of you here want to go up to another level? Are you sure? Are you positive? You want to see your prosperity grow. “See a lot of people want all this stuff but I’ve discovered what’s easier to do getting a program. Lose weight.500 with travel. How much did it cost you to come here? $1. Yeah! Better car. I’ve discovered in life that what is easy to do is also easy not to do”. You didn’t say yes. “What is easy to do? Get up. You have a very skinny tree now you were kidnapped by Jenny Craig. Yeah. It starts up here”. it hurts. don’t laugh because people aren’t. getting some material. walk to the back of the room. millionaire’s start in the mind. yes. incomes Visit the Mal Emery Web Store at www. Yeah! A nicer house. “Anyway. People say to me. Yeah! Better residual income.MalEmery. “Let’s say this is you. Shift this. I tried diets and diets don’t work.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 18 . This is called walking. “When you’re out there training a coach doesn’t say oh don’t do that push up sweetheart it will hurt. I’m a fast reader.“How many of you here want more then you have right now”.
At that time. Mesiti I know you’ve worked with so and so sporting figure and this model and so on and named a whole bunch of people who I would love to name but I can’t and he named them all and how their careers have blossomed. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “Recently I was speaking at a financial services company and one of Australia’s premiere sporting guys was there. Mesiti you fired me up. he had signed a multi-million dollar deal and he said Mr. I had a live in residential program and I graduated 400 young men from heroin addictions. most of our challenges are up here”. If you earn more than $100 a week you’re in the top 5% of income earners on the planet”. No the problem is in here. businesses grow. He said would you mentor me? I said yes and I’ll bill you for it”. The problem wasn’t the drugs and your problem is not money. I began speaking and at the end of my talk he comes up to me and says Mr. we won’t go there. “How do I make more money then? I’m waiting for my lucky break. “Are you serious about your abundance? See many guys thought the problem was out there. “Now if I come along and motivate you and you’re an idiot what have I got now? I’ve got a motivated idiot. You’ve met people with a full pocket and empty head”. “Those boys never ever went back to drugs and I never took one cent of government money. “Now this guy has a full pocket but an empty head. “What I discovered in that program is the same thing I teach people in wealth and abundance”. full heart. How many of you know people like that? How many of you are sitting next to one”? “Now this guy if I mentioned his name you would all know him. You’ve met people with a full head and empty pocket haven’t you? Journalists. I raised it all myself”. Someone said to me how do you get an Australian started in small business? Give them a big one and wait 6 months and I’m including me”. full pocket. you motivated me”. My background for many years I was the Director of ‘Teen Challenge Drug Rehabilitation Center’.RebelliousRant. “Let me tell you my background folks. Are you sure? This is not a poor man’s gathering.com 19 . crack addictions and you name it with an 86% success rate”. I want people to have a full head. crystal meth addictions. you motivated me. Mate. I’m waiting for my ship to come in.grow. Why are you at the bus stop then? Listen very carefully the interesting thing is that most of problems. cocaine addictions.
Now if you’re 8 out of 10 and I get you up to levels. I said okay first thing I want you to do before we sign any contracts. He thinks that motivation will change him.000 to $80. number one I want you to train 30 minutes more than everybody else. Look if you’re driving down the street the wrong way.“The biggest battle you ever face. I said yes and you lost to New Zealand 34 -0. just motivate me.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 20 . “I said you want me to mentor you? He said yes sir. It’s your thinking”. great financial idea this week end and you took it and it takes off what about you? Are you growing”? “You see businesses don’t stop growing. So work out where you are right now. I said son that’s 10 out of 10 and that’s perfect and you’re not a female”. Where are all our New Zealand friends. And if you stop growing your business will shrink. This guy has a thinking problem. people do.000 how many of you know that you have to do something different or at least better”. “Now come on if you’re 8 out of 10. $2 million dollars a year incomes. “He says I played for Australia.000 to $100. So if you have some whiz. I can do it. How could anybody lose to a 3rd world country? Come on. Start up here. watch this with a $5 mindset. why don’t you just go out the back at that table and get some material first. son out of 10 how do you rate yourself as a football player? He looks at me and says I reckon I’m about an 8 out of 10. give me a wave? I said son I reckon you’re about a 6”. the biggest poverty is up here. Motivation doesn’t change you. Benjamin Franklin said empty your purse into your mind and what’s in your mind will fill your purse. “See some of you here want to go the extra mile. I said I’ve seen you play”. don’t start here”. “He says all right.000 incomes. you don’t need me to motivate you to go faster. Visit the Mal Emery Web Store at www. see people want $100. Now come on if you want to go from a 6 to an 8.MalEmery. I said to him. I’m fired up I can do it! I’ll go the extra mile. bang. I said just go the first one”. I can only get you up a couple of levels. “I said I reckon you’re about a 6 out of 10. You need someone to say stop change”. Come on if you want to go from $60. I said okay let’s work out where you are right now. He goes mate I can do that. Little wonder so many people are broke”. “This guy wants to go to another level. “The boys in my program it was their thinking.
Mal Emory. I said where is the CD player? I said listen you want to go up another level”? “Here are some of the greats Jim Roan material. “One of those two is easier. Some of the speakers here are some of the greats. I had a guy come up to me recently. Brian Tracy. let me finish this first.RebelliousRant. 666 written here and kill the mothers tattooed on his arm. But here’s the deal”… “You have to learn to learn from the greats not just the accessible. I said number two stop going out and getting drunk in the middle of the week. Mal Emery’s mind is worth billions. He said okay. “Mal is one of the greats. Well that’s a bit arrogant.com 21 . But you have to learn. Why is that? Associations equal assimilations”. You have to learn to learn from the greats”. my mind we won’t go there. I said change your friends. He points to the engine. friends and yourself”? “Then you have to watch your associations. I said turn the I want to shoot your mama music off. He goes huh? I said number three change your friends. “How many of you have kids? How many of you if your teenage boy or girl came home with a new best friend who had a swastika on their head. Every relationship you have will either feed a strength or a weakness in you”. how many of you would be wildly concerned about your child’s friends? What about your friends? What do they have you reading? Where do they have you going”? “In life you learn from two things mistakes and mentors”. His mind is worth billions. “Listen very carefully the quality of your life will be determined by those that are closest to you. I wouldn’t be up here if I was broke”. Pat Mesiti. mentors. I said train 30 minutes extra a day. see some of you are driving a car listening to feelings. “This guy says I’ll go the extra mile. Number four I said where is your car? He said over here and points to this brand new convertible Mercedes Benz. Zig Zigler. “How many of you here want to create wealth for your family. I said point to the most important part of the car. nothing more then feelings and you go to your client and your client says. Now why would I say change your friend’s folks? Am I a kill joy? No”.“I’m going to say something here. change the music”! For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.
“Does anybody still love me out there”? “Look if you want a happy home get happy.MalEmery. you’ve all got abundance. pay people peanuts and you get monkeys. “Happiness is not getting what you want.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 22 .“Why is that? Your mind functions better according to the environment you create. it’s wanting what you already have”. Does that make sense”? “It’s not out there. She doesn’t make me happy. Want what you already have”. What environment do you create in your car? How many of you want a happy home? You want a happy home but you’re a miserable slob”. This guy George works for First National Opp in Brisbane and signed an $11 million deal after being in my program for 3 months after 2 years of not listing or selling a thing. you just have to seat it somewhere to get a return. Well he doesn’t make me happy. “You’ve all got wealth. You’ll never possess what you’re unwilling to pursue”. if you have to move more then one inch from where you’re standing to get happy. “The price you’re willing to pay for that pursuit will determine the result of that pursuit”. Mesiti I love your stuff mate. Well get happy in the one you’ve got. I said to the guy change the environment around your world. Visit the Mal Emery Web Store at www. How many of you want to increase your wealth capacity by increasing your mind”? “People say I desire wealth. Where are all the married people? Don’t be ashamed. I just want a happy marriage.000 a year”. got on my program and after 6 months was earning $186. “You tell people and you’ve heard it said. Mal I’ll do whatever. you’re never going to get happy”. right? I went to that seminar and the stuff was so expensive” “Education is not expensive ignorance is” “I was at a seminar speaking at a real estate conference a while ago and this guy comes up to me and says Mr. His other mate was on $35. Come on ladies and gentlemen your car is the university of success. you helped my mate George sign an $11 million deal. The proof of desire is in the pursuit. Your computer and all that material you can put in there. I really love your stuff. Dude.000 a year.
“My stuff works if you do what I say.650 a year up in smoke” “I said son yours is not a question of affordability. “I said you smoke don’t you son? He goes yeah how did you know.000 that’s $9. bad principle”. He said he wanted to go up another level. Now do I care how many girlfriends he’s got? No more power to him. That went down well. “Here’s the first law. yours is an issue of priorities” “How many of you here want to prosper? Life prospers when priorities change” “Do you prioritize your mind? Listen your mind. what business is it of mine. ching habit there’s another $3. We’re at Jupiter’s Casino and Mal. I said how many of those things do you smoke a day? He says a packet sometimes two depending on my stress levels.com 23 . “So this guy says to me Mr. I said then stay average”. we go down there to have a drink in the bar and there it is its happy hour. number three watch your associations. If you follow instructions” “How many of you here are in business? Never promote anybody that cannot follow instructions. Then I see him at the pub machine and he’s doing this. $10 by 365 that’s $3. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Do I care how much he drinks. your millionaire mentality will be built and you’re either going to build a prison or a palace. the first law that governs prosperity and a millionaire mentality is change. number four fill your car with good stuff.650 a year plus his ching. Mesiti I love your stuff mate.000 plus his drinking habit and the way he was knocking them back there’s another $3. number two stop going out and getting drunk. Do I care about his friends? No none of my business but he said he wanted to go up to another level”. number five one girlfriend! He goes I can’t do that I’m a footie player. Mesiti I love your stuff. they’re actually more then 10 but let’s say $10 because I’m a wog and I can’t count”. He comes up the next day Mr. how many days of the year here in Sydney? It’s not a trick question folks. Now how much does a pack of cigarettes cost? $10. How many days in the year? 365. “If he spends $10 a day. If all that changes but you don’t what changes? Nothing because change has to start here before it happens here”. Your second talk is better than the first and I would love to get it but I can’t afford it”. I would love to get it but I can’t afford it. Then at 6:00 it was two drinks for the price of one.RebelliousRant. no not my business but he wanted to go up to another level correct? Yeah. hoping to get lucky. I don’t care how many girlfriends he has. I’ve never seen a bloke run so fast to happy hour in all my life. But what you put into it…I said to this guy number one try 30 minutes more.
artists. what is your attitude like towards money”? “Well I love it! Really? Man money is like manure. There are 1. You’re looking for a way. Children! Most of you couldn’t give a shit. just give me the way”.200 children in an orphanage in Afghanistan that I feed. “Next key attitude. “What’s your dream? All the great achievers in life. What are your goals. Some of you lost your dream. Debra what’s your dream darling? She goes I don’t know can you tell me? Sweetheart if it’s a mist up here it’s a fog out there” “Here is how many people live their lives – ready. What’s your dream? You know what I love doing through my programs? Teaching people how to dream.000 children every single day. Martin Luther King the great civil rights leader. What is your dream”? “I have a dream. “Listen I can show you but if you don’t have a reason you’ll never find a way” “What is your why? I just want to learn to make money. right smack under the nose of the Taliban”. Afghanistan. “I have another orphanage and we look after 600 or 700 children dying of HIV. “You know what I love about America. spread it and it makes stuff grow”. Elvis Presley. Visit the Mal Emery Web Store at www. you can be born a poor black boy and turn into a rich white girl. what’s the way Mal. I said as a matter of fact some of you people are more concerned that I use the word shit then you are about the 2 million kids”. Kennedy dreamed that they would put a man on the moon.What’s your dream? I was talking to a lady in one of my programs and I said Debra. you horde it and it stinks. Bob Dylan. I’ll just have a go. You realize 2 million children die of HIV or contaminated by that virus every year. see some of you are looking for a way. You have to have a reason first”. Michael Jackson there’s a story for you”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 24 . what are your targets? Targets. No that’s bull. why would you go there? Because I can. Michelangelo 7 years on his back painting the Sistine Chapel. All the great dreamers. It’s an amazing place. What’s your passion? What’s your dream? All the great achievers in life. I feed 6. I was at a church speaking the other week and I said 2 million kids are infected with HIV. I don’t have any. fire. aim. if I can just find that way. He died but the dream didn’t. Why? I don’t know it seemed like a good idea at the time. Then we draw a target around the bullet holes and we go bull’s eye. wrong.MalEmery. I have a dream! John F.
retire with money in the bank. put your lipstick on and tell the driver off two lanes across from you. make more money. “In life I’ve discovered that we will be remembered for two things”… Number one the problems we solve Number two the ones we create. What’s driving that car? Your subconscious”. yes.RebelliousRant. yes. build a huge empire. we use it. Our attitude towards ourselves. talk on the phone. Quite frankly many of us don’t feel good around money. “We’ve been taught all our live the rich get richer and the poor get poorer and the middle class go shopping”. Now if I say anything you like give me a big yeah I want a bigger business. I’m from Banks Town. No its not. what is your attitude like towards yourself”? “This is you. come on how many of you want to build a millionaire mindset”? “ What do you respect? Do you respect yourself? Do you respect your business? Do you respect your personal development? You can have more because you can become more”. you’ll never learn from the CD you don’t listen to and you’ll never learn from the mentor you don’t have”. See over here you go yeah and that’s conscious but over here in your subconscious you don’t really believe it.com 25 . come on. where are all the ladies here who drive a manual car? Girls remember when you first started driving your manual car. yes. And then over here your subconscious goes I don’t know.”. more residual income. Remember that? Who remembers that? Now you can get in your car. “And some people that have it don’t love it. yes. It’s called a virus. yeah.“Now you have to have some but many people don’t have a good relationship with money. I started a club called the Millionaire Mindset Club just to teach people how to feel good around money. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. you were like a kangaroo like this all the time. what you disrespect moves away from you. it’s the love of money that’s the root of all evil and you cannot have it and love it”. it could be worse I’m from Tasmania. “What you respect moves towards you. better car. yeah. Its okay someone has to be from there. But in your mind. in less time. “Money is the root of all evil. the millionaire mentality. “You’ll never learn from a book you don’t read. The millionaire mind. drive the car. yes.
From the age of 7 to 17 she was sexually abused by her step father. Look at me. if you just allow me the chance to sculpt it if you’re interested. she graduated onto our team. After about 8 months she became one of our leaders. You see I can see something in every one of you.“One of those two makes you money. she graduated 76 girls from eating disorders. dumped on. abused. cheated on. what is your attitude like? Some people say Pat Mesiti I can’t fulfill my dreams. I go why not? I can’t have a millionaire mind. all kinds of drug addictions and everything. I could keep you here all day”. Canberra. her whole life was full of anger and bitterness. brother and uncle. raise your hand please. “Unforgiveness is a poison you drink to kill somebody else. “People say you don’t know my past. a very successful little Visit the Mal Emery Web Store at www.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 26 . And we poison ourselves. unforgiveness is the inability of the weak”. Could you blame her”? “But here is the problem. And today she lives right here in this city. let down. let’s go. used. mistreated. I went to the back of the room as I do every meeting and I will do today. How many of you here have been hurt. The rest of you stand up and I want to beat the crap out of you this morning”. “I was speaking at our nation’s capital. When Victoria came into my world her whole goal was to kill the men that did that to her. Finally. Her face is painted white and she has all this weird stuff all over here and she comes up to me in the weirdest voice and says can I talk to you? I said sure which one of you wants to talk to me first”? “She pulls her arms towards me and her arms are totally cut and slashed to pieces. You can’t have that in your life and prosper”. we solve problems” “Next your attitude. some time simultaneously. But I could see. You know what guys like Mal and myself do. lied about. some people aren’t”. ripped off. That rock was discarded by 8 sculptors but Michelangelo could see something.MalEmery. “When Victoria came into my world. You want to talk about hurts in the past. listen I could see the millionaire inside of her. Why not? I’ve been hurt. I go to the back of the book table and I’m signing books and doing stuff and this girl comes up to me dressed in black from head to foot. “She came into my world and after a few months she began to blossom and grow. Can you see it in you”? “Michelangelo could see David in a rock.
cook me up some bacon and beans. would you be interested”? “Raise your hand if you’re married. darn my socks and sew my old blue jeans. “If you would just begin to learn to focus on the future. “So you think I’m not going to be like that. After 4 years of marriage and 2 kids. 3 kids. go out to the car and change the tires. don’t spend one moment on your past unless you intend to live there. Come and pour another log on the fire and come and tell me why you’re leaving me”. your future is tomorrow”. “Listen. Then after a few months of dating you dream about running along the beach in slow motion together and he says to you will you marry me? And you poor diluted thing go yes”. walk.com 27 . He opened the door. Now come on. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. your life moves towards your most dominant focus.RebelliousRant. Then don’t stop. he even remembered your mother’s birthday. money in the bank. Listen your future tomorrow is where your focus is today”. you know why that it? You become like it because your mind can’t think in reverse”. focus like a multi-millionaire. he closed the door. what’s your problem”? “People say you don’t understand I’m going through hell. never say you’re a recovering drug addict. project. How many of you here intend to go to another level? “How many of you want to create that millionaire mentality in your business and your life? Are you serious”? “Last key. everybody say focus. he remembered Valentine’s Day. you can’t tell it’s the same girl. act. How many of you here have parents? How many of you here have a parent and it doesn’t matter if they’re alive or dead. talk. Where your focus is today.entrepreneur prospering. “Then you go on a honeymoon and now he’s focused. so you become that” “If I could just get into your mind and get you to think. Why is that? Because I’ve never met a butterfly who says I’m a recovering caterpillar”. “He sings to you put another log on the fire. focus. How many of you here ever thought or said I’m never going to be like that in my mom or dad or my auntie? How many of you here are discovering the older you get. How many of you hear remember when your husband was first trying to hit on you? Boy was he focused. he becomes the fastest remote controller in Australia”. “I would say to my boys in my drug rehab center never say you’re a recovering alcoholic.
hello baby. And women practice delayed payback. what you feed grows”. “Women remember everything. 1984 at 6:00 he didn’t take the garbage out. He’s crabby all afternoon.MalEmery. Men are like an instant microwave oven.“What do you expect.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 28 . Oh yes let’s go together. no better or no worse. For women bathrooms are a social occasion. face it”. your ab machine and go I can’t eat that because a moment on the lips is forever on the hips”. why do you women do that? Why do you take your faces off? They go in with all these pretty colors and they come out and you go who are you? Then she snuggles up to him and says the words at that point every man should just roll over and go to sleep. May 14. “Men we have issues. He said John I’m hanging up the dude next door thinks I’m trying to talk to him” Visit the Mal Emery Web Store at www. We’re just different. “Different. They’re like crock pots. Tuesday silence. “You tick her off here. Law of life. Come on baby hey let’s get it on. right girls? Now it’s your turn. I said hello. See a woman is so advanced she can spot a blond hair on your jacket from 300 yards. like the whole sex thing. “Then after 4 years of marriage and 2 kids you become donut queen. He says how are you? I said fine. She goes to the bathroom. Turn on in the morning and ready in the evening”. Men and women are different. honey can we talk? Cause she wants to talk about Monday”! “She just wants to inflict as much pain as possible. sits up in bed. A man can’t find the butter staring at him in the fridge. She goes I forgive you and you think so”. I’m sorry baby. The woman comes down and finds the butter and he goes it wasn’t here when I looked”. Friday night candlelight dinner. And bathrooms good Lord we are so different. They sit at the dinner table and one lady goes anyone want to go to the bathroom. I lost it. Wednesday the guy is going I’m not getting lucky I better apologize. You fight with her on Monday about her mother. She says. what you neglect regresses. I was sitting in the cubicle at the Kiwanis Club and I’m sitting in there and this bloke in the cubicle next doo says hello. Look men and women are different. music’s playing they get home and he’s going tonight’s the night. Before you were married you had your Jane Fonda video. Girls when a guy says he doesn’t remember he doesn’t remember. “Thursday he says let’s go out for dinner tomorrow night. Can you imagine if I’m at a table with Mal and a couple of blokes and said hey Mal want to go to the loo with me”? “I was at the Kiwanis Club the other week up here in Sydney. you get nothing here. What do you want? See women aren’t like microwave ovens.
anything you want to talk about? I didn’t even know there was a problem”. in life we are all faced with opportunities every single day. What do they put in the damn cake”? “Well it’s not the cake sir it’s your focus. let me see. this book is in every major airport in Australia. “Then How to Have a Millionaire Mindset. blah. “So now they go for counseling and the woman has her list. Before you would look inside her heart and now all you do is look at the outside and what’s not there”. “Soaring higher. 6 years ago I went through a very public. This is not a nation of battlers. very hurtful breakdown emotionally. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “I don’t know what happened. I wrote this book as I’m sick and tired of the average Aussie battler mentality. See before you married you would talk to her and now you talk at her. Here we go 1. I missed that opportunity. blah. mentally. You have to begin to focus on creating the palace here”. the problem is there is a list”.“Come on we’re talking about focus. “Opportunity Knocks. Focus watch this”. Then she ate the wedding cake and it’s all over. leverage and create opportunities”.RebelliousRant. blah. Then we get to the bloke. come on who wants to go up another level. I was in depression for two years and I could not speak. Let me teach you how to maximize. we’re a nation of achievers”. “So many people even in this room when it comes to your wealth you’ve got your focus in the wrong place. well you did but somebody else picked it up. Could you imagine me not speaking for 2 minutes? I learned more in adversity then I ever did in the good times”. 3. martially.com 29 . Before she was married she wanted me baby. that’s right sex”. “It used to be and see the problem isn’t what’s on the list. 2. “Nothing you want to talk about? Well there is one thing on my list. The counselor says any more things you want to talk about? Oh yeah. Now come on I want everyone on the count of three to yell out what the number one thing the man wants to talk about. “Let me tell you one last story”.
mental. But the principal saw him coming and didn’t even notice that he tried hard. At the age of 21 because nobody believed in his dream he became a physical. his books have sold 700. abundance and prosperity.MalEmery. emotional and spiritual wreck. Do you know why it’s a great story? Because if I had been given much more I would have accomplished much less”.000 copies. It was never 5 minutes and never one beer. He would say son I want you to wait here 5 minutes. great key of life that you’re motivated by recognition and reward. With every blow the kid is going daddy I would never steal from you. And at the age of 48 that little boy who couldn’t read and write.“This little boy I knew grew up with two alcoholic parents. They don’t have to. The little boy would wait outside the pub and he would be so scared to move because the father would say if you move from there when I get back I’m going to beat the life out of you. One day finally he did some neat work and the teacher decided to send him to the principal’s office to get a gold star. he remembered every day. I’m going to go have a beer. See she understood one of the great. “People say it’s such a sad story. He never forgot. It’s not a sad story it’s a great story. He grabs the mother. threw it on the ground and beat him across the legs until they started to welt”. “And I’m here to tell you something if my life can prosper so can yours”. Now he said no one believe in my dream. “At the age of 27 the dream started to come to pass and at the age of 35 he’s standing in front of the Monument about to address a court of million people televised in 40 million homes. Don’t you ever steal from me. He grabs the boy in the middle of winter and throws him outside. he goes out in a fit of rage. his curriculums have helped over 2 million people on the planet discover wealth. Visit the Mal Emery Web Store at www. rips his clothes off and turns on the garden hose and hoses him down in the freezing cold. And if you haven’t figured it out yet that little boy is standing in front of you today cause that’s my story”. This little boy would go to school and the teacher would say have you done your homework son? He would go no I forgot. As he’s shivering in the cold. “At 16 years of age he was expelled from school for violent behavior for beating up a couple of young men and setting one of them on fire at a railway station. cuts the eyebrows open and puts her in front of the little boy and says if you ever touch my money again I’ll cut you up like I did her”. you have to believe it”. He just grabbed his book.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 30 . grabs a nylon rope and begins to beat on the little boy. His dad would make him wait outside pubs. “One morning the father puts his trousers on and notices money missing out of his pocket and thinks the little boy stole it. So this little boy waited outside and he would dirty himself and wet himself and the drunken father would come out and not even notice”.
MalEmery. For Your Weekly Dose of Marketing Clarity Join Mal’s Weekly Rebellious Rant List Enjoyed reading Mal’s collection of Rants? Then continue to receive a weekly no‐bull dose of clarity from arguably Australia’s leading marketing mind. and register FREE to receive Mal’s weekly rant emailed directly to you.RebelliousRant.com PLUS….if you’d like to find out more about how to get your hands on Mal’s proven range of marketing products visit the webstore at www.com 31 . To sign up visit: www.com For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.RebelliousRant.
here he is discussing the 7 most important changes. So the people who are trying to do all their business online and generate all their leads online. trends and opportunities in marketing today “The folks who are finding themselves in trouble are those who relied on the internet as an exclusive means of doing business at one end or the other or at both ends.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 32 . they build a false and unsustainable economic model”.SECTION 2: SPEED WEALTH MARKETING SECRETS “USING THE INTERNET AS A COG IN THE MARKETING WHEEL” Internationally recognized as a millionaire maker Dan Kennedy is helping people in just about every category of business turn their ideas into fortunes.MalEmery. DAN KENNEDY Visit the Mal Emery Web Store at www.
Copyw writing. Hi is clients include Nighting gale Conant C Corporation. G Guthy Renker Corporation ns and Hume e Publishing. His teac ching will allo ow businesse es to attract a a flood of new w clients that t will sp park a huge surge in yearly y cash flow. sarcastic and tells it lik ke it is in a w way that no o other mark keting ‘guru’ d does. For More Speed Wealth Insights from Mal Emery Delive ered to Your . Dan is the ‘Professor’ o of harsh realit ty because he e’s provocative. He is now the leading c consultant in Direct Marke eting. y talked to Da an about the 7 most impo ortant change es. For th he last 20 yea ars Dan has b been producin ng and su uccessfully marketing his o own info‐pro oducts and he elping others to do the sam me making m millions in the e process. Intern net Strategies s and Profit Im mprovement Systems. Dan Kenne edy’s advice c can be moved d with ease f from one very y different fie eld. Marke eting Gen nius Dan Ke ennedy is a m man that need ds no introdu uction. trends and d opportuniti ies in market ting and Mal Emery be elow we are lucky enough h to hear his c comments an nd results of his tested str rategies that have helped millions of f people to pr roduce millio ons of dollars in revenue. Based in Phoenix in the e US Dan is in nternationally y recognized as a milliona aire maker he elping people e in just ab bout every ca ategory of bu usiness turn their ideas int to fortunes. industry or profession n to an nother with c complete success.In ntroducing Dan Ke ennedy.
So the people who are trying to do all their business online and generate all their leads online.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Dan Kennedy The following chapter is a transcription of an un-edited phone conversation with Mal Emery and Dan Kennedy on ‘The 7 Most Important Changes. of course. many years. The other ways. That is mixing offline and online both at the front end and at the back end of the process. The equivalent of the postal carrier throwing the junk mail out in the dumpster behind the coffee shop is now the online problem”. Meaning in the acquisition of prospects and customers by using offline to drive to online and by making sure you insist on getting full contact information not just email and doing offline follow up”. But you can’t get enough of them online on a continuous basis in order to sustain growth in a business. the delivery problems in email are multiplying like rabbits breeding on steroids”. is they can request a free report from a 24 hour prerecorded message” “You’ve got it about as right as it can be under current circumstances. you’re very vulnerable any time all of your prospects are coming from one source”. It’s actually an audio tape. they build a false and unsustainable economic model. Furthermore. Trends And Opportunities In Marketing’ Why We Should Use More Than One Form of Media “Stating my own case and how I use it. “The folks who are finding themselves in trouble are those who relied on it as an exclusive means of doing business at one end or the other or at both ends.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 34 . “At the other end of the process. “And in many respects it’s becoming the junk mail or bulk mail problem we’ve had here with paper and ink delivery for many. Visit the Mal Emery Web Store at www. Obviously. I use offline marketing to draw traffic to my website and when I get them there I also get their details by an opt in process where I capture their addresses and so on and send them a gift in the mail.MalEmery. so that works very well for me and I manage to capture those people and at the same time on my advertising I give them several ways of doing business with me. the cost of getting a lead online is a lot less then getting a lead offline. as you undoubtedly know Mal.
There is stuff getting dumped as spam that isn’t spam” “Most people now have all sorts of diversion files for which they can hit a delete button and can dump everything that the computer itself that their little robot for them decided is junk and that draws some false positives”. the clutter and clog is just ungodly and the more successful are the customers to who you sell the busier they are the more email they’re getting and the more tempted they are on any one given busy day to just dump it all”. You’re actually saying the way people should do it is see their media. dumped. And again.RebelliousRant.000 people on his email list and has only 3. the dollar cost average of all of those sources the same with the marketing on the back end” “I just don’t want the audience to miss that” “That was you threw all of your media into one bucket and you didn’t just ask one media to perform in a certain fashion and measure and analyze it accordingly and test it. “I see people who have relied on one form of media. their way of getting a client. their prospecting irrespective of what media you use as one bucket of money” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “Their cost of acquiring leads mixed online and offline and their pricing and all of their other economic support. very reliant on online marketing and follow up of their prospects and leads in many cases suffering declining results. which they arbitrarily screened as spam. “On top of all of that. “Now my contention is he’s got 3. the worst position of vulnerability even if its working for you at the moment is dependency on one media”. the most dramatic example is I have a client who has 600.000 real prospects and customers and the rest of it is questionable at the moment and could dissolve out from underneath him without much warning” “The greatest successes are those who are essentially using your model.“AOL admits last year to non-delivery of 68% of all of the email that went through the AOL system. And undoubtedly within that volume there are some false positives.000 valid hard physical addresses”. not notifying either sender or intended recipient that it was dumped. “So we’ve seen people who are very. They are using this thing as one piece of the puzzle and not the entire puzzle and they have therefore what I call a sustainable economic model”.com 35 .
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 36 .MalEmery. He takes the worst number.80. What his temptation???” “To stop doing the things that cost $62. Whereas the really sharp guy what he does is he uses every one of those methods. doing direct mail by postcards and doing email and driving people to a website” “Store owner looks at each one and sees that 2 of them bring customers into the store at a cost of $12. he’s out of business for 8 weeks.80 and he dollar cost averages them. Short term versus long term thinking. leave TV off the matrix for a while and come back to it when its media cost returns to normal”. the best number $12. Visit the Mal Emery Web Store at www.80. “By using the dollar cost averaged number. we’ve got a health food store and we find that we can get customers into that store by advertising in the local newspaper. which I said was $62. anything that can bring a customer into the store. but over the long term what he’s going to find that he can’t consistently get enough customers only from the cheap methods”.40 per customer. The best example is… “Right now in this country we’re a few months away from a Presidential election and in the last 8 weeks of that. Whereas if he’s using the approach I just described.80 per customer and 2 of them bring customers into the store at a cost of $62.1. he will eventually be leading himself to slaughter. The campaigns are going to be buying everything there is in sight and they’ll pay any amount there is for it” “So if a merchant was really dependent on TV. “The great temptation is let’s say whatever kind of business we’ve got. he’s able to use all the media and if one media dries up it doesn’t matter to him and he has the greatest flexibility in using one media versus another media if his circumstances change”. advertising in a local magazine.80 per customer and only do the things that cost $12. Let’s assume that comes out to $35 in order to get a customer in the store” “Now he uses the $35 number to base his pricing on and the way he builds his packages and how he figures out he’s going to finance new customer acquisitions”. he is able to use more media. “On a very short term basis that could look like a big financial winner to him. advertising on radio. it’s going to be very. very difficult for any kind of a local merchant to buy TV time at any type of reasonable fee. he can shift his marketing dollars for 8 weeks over to the other 6 things he does. “If he builds his entire economic model on that cost.
They cost a little more and they cost a bit less but you’ve got to learn to use them. the opportunity is it gives you a lot more media choices”. “The requirement is you have to be able to use them in an economic manner that gives you the greatest flexibility. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Whereas the guy who is good at all of them. it doesn’t make a difference”. ABC or CBS and you put them on and that’s what you watched for the night. ”We live in a world where the marketplace is increasingly fragmented” “At one time and I assume the same thing is happening there and just to use TV as an example. we had 3 TV networks and you sat down for the evening and here you picked NBC. a golf channel and a Hispanic channel and a Black channel and a gay channel and a tennis channel and so on”. Can then continues saying that “one of the requirements of being an entrepreneur and arguably one of the differences between being an ordinary business owner and an entrepreneur is how many different weapons you have at your disposal and how able you are able to use them effectively” “The guy who is going to war who is really. rains. changes of costs that simply is not true”. And for a variety of reasons and you mentioned one. regulatory interference. And that’s not. If they are no good at TV of at radio they must educate themselves. it doesn’t matter if it snows.RebelliousRant. really proficient with a rifle but no good with a hand gun and no good with bombs and no good with a bow and arrow. Because all these media strains do work. there are mountains or flat land. “Everybody is short sighted and has these short views of history where they think whatever they’re doing they’re going to be able to do forever. Mal again makes comment that people must become proficient in all types of media.“IT’S TOO EASY” 2. attend seminars to improve their skills. “So as marketplaces fragment. really. it requires the smart marketer. “One of the other mistakes is people don’t succeed in one particular type of media”.com 37 . Now we have 500 cable channels and there is a cooking channel. changes of laws. he might find himself in situations where the rifle is useless. its never focusing just on the cheapest”.
And what they basically did was video his introductory seminar and then sell that in the newspaper using various media as well” “I have a client in the travel business that continues today to use mass broadcast fax to small businesses with no relationship or permission. Their prior model was for the fax to advertise really great vacation packages. its very. very smart to be giving away something free and for that to be the focus of that offer because it diffuses irritation about intrusiveness and it incentivizes providing the information that you want” “Yeah it makes perfect sense doesn’t it? I’m aware of several models myself like that and certainly broadcast fax for the financial business where they raise funds for people giving away a free report how to beat the banks has worked very successfully using that technology”. so like the example you gave of capturing a lead online but not just wanting an email address but also wanting a physical address. “There are marketing gurus who try and make the case that that’s antiquated and outdated and that the consumer is too sophisticated for that. Where all of the empirical evidence remains that it’s hard to be free as an offer” “And when you are using intrusive marketing methods such as the telephone or when you are asking for information from prospects or customers beyond what they might easily and automatically be happy to give. “I’m also aware of a model where a video was created of a presentation for a share trading and real estate package here. The most powerful word in advertising is free.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 38 . But this client makes the choice to continue to play the game. publicize. they are not going to be able to do that the way they are today 18 to 24 months down the road. it’s a virtual certainty that whatever somebody is doing today to advertise. And if they’re not really.“In fact. Visit the Mal Emery Web Store at www. Now in our current regulatory environment this is very dangerous. promote and market their product. 3 days at Disneyland and a hotel and a car to use for $499 that kind of a flyer fax”. So they send out between 250 and 500 million faxes a month. service or business however they’re doing it today.MalEmery. really flexible they’re going to find themselves in trouble” 3. Or perhaps you want the month of the birth day or some information like that” “So in either one of these case when we’re using intrusive marketing or when we are asking for information.
Now the bad news is there is some added marketing costs now of sending the report and following up on the leads. And that is an important distinction” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. so much so that the likes of Bill gets 50% of his sales in his retail stores. “And so it’s a totally free offer. for example. So what is your take on telemarketing Dan? “First of all.“And over the past year their problems as a result of doing that has multiplied to a point where its untenable. Now the good news is 5 times more people raised their hands and request that free information then were responding to the previous fax”. you have not elected to use telemarketing in the past and that is people phoning them directly to entice them to do what you want them to do” “However. But it’s a dramatic example of the difference between a free offer and non free offer”.com 39 .RebelliousRant. lawsuits. Telemarketing “I know in your own case Dan. specific to that issue with Bill the sales staff in his stores are for the most part calling present and past customers. complaints. I think. they’ve got a scripted methodology for getting on the phone and making something happen”. What it offers is a free report and a free audio tape about how to vacation in Florida. fines. “So in that model they respond. “So the current fax I have them using has no vacation offers on it at all. in the real estate information business and also Bill Glazer previously in his retail business and now in his information business teaching the retailers how to improve their business are great advocates of this. by filling out a form right at the bottom of the fax and fax it back”. etc. hidden great vacation values that only travel agents take for their own families. so the problem they came to me with is we are going to insist on continuing to use this media but we want to reduce our problems without reducing our effectiveness”. Las Vegas or California for 10 cents on the dollar. How to get the secret. 4. I’m also well aware that Ron LeGrand. from telemarketing” “Instead of his staff sitting around when times are quiet. “The complaint and legal problem factor has been reduced by 5 times in the other direction. they’re not calling cold prospects.
“So a person just has to weigh their willingness to do it. although with voice broadcast as you know some element of this can be robotized. Everything of course has positives and negatives just as this does. you would be like brain dead dumb not to incorporate it. And if I owned those businesses. it even affects your own customers. So as a lifestyle choice my preference has always been is if you can engineer a business that doesn’t need it in order to be satisfactorily profitable so much the better.“You’re absolutely right though it’s a lesson for all small business people is if somebody is sitting around twiddling their thumbs waiting for somebody to walk through the door that time can certainly be used more proactively and productively” “Here is sort of the summary of telemarketing and the reason I’ve always resisted doing it is two reasons… One is I think like one of the worst lifestyle options because I forces you to have and manage people. “It overrides the whole positioning take away selling thing that I teach.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 40 . However in saying that… “You almost never have a business situation where you can’t plug telemarketing in profitably to increase sales and profits. I would assure you that I would be using it too”. There is a window of time allowed after a transaction where you can continue to call that customer and then if another transaction hasn’t occurred to start that window again you can’t even call them anymore if they’re on the list” Visit the Mal Emery Web Store at www. So you should not draw a conclusion and I know you haven’t personally. So purely as an economic choice. it makes sense in every situation”. you should not draw a conclusion necessarily from observing me because I have maybe more so then many business people I have put lifestyle considerations above money in many cases and have had the luxury of doing so because other things have worked extremely well”. “This doesn’t just affect cold prospects. “In some businesses.MalEmery. “As a media in the United States we’ve had very recent legal changes” “We have what is called a Do Not Call Registry that consumers who do not want to receive telemarketing calls can list themselves on and it is the illegal to call them”.
Now the intention of that was to wipe out a lot of these email problems that are going on but it also embraced voice broadcast. telemarketing.RebelliousRant. a dramatic change in the way they do business and for some a traumatic change because looping back to our prior conversation they had allowed themselves to become excessively dependent on that one single media”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.com 41 . “The distinction is this. address and details but also give them an opportunity to opt out with the person contacting them”. What we do have is a privacy act if you like that says when we use those media what we’re obliged to do is certainly give our name. we don’t to my knowledge have a bonafide opt out list in which someone can call into and have their name registered on that. It’s two-fold”. “It is relevant to note that there is serious discussion in our Congress about the equivalent of that for internet.“So in many businesses that’s been a dramatic upheaval. “Yeah that’s essentially the way it used to be in the US prior to what went on during this past calendar year. What I believe is that and again is an important trend that we’re talking about here is and I don’t mean this disrespectfully here but what happens here in the regulatory environment seems to catch up to other parts of the world 2 or 3 years later” “So if you look at what is going on here and you view that as possibly the rules of the game that you’ll have to play by a year or two down the road here is the mandate that it gives you. How to take advantage of this before regulation: “One is to crank up your activity now and get as many customers into your fold as is humanly possible before it becomes more difficult and expensive to get them” “And two do a great job of nurturing the relationship with the customers that you have so that you have permission to continually communicate with them any and every which way you want too. They want to hear from you”. fax broadcast and all this electronic media that you referred too”. a do not email list and this is not casual conversation this is serious” For those Australian residents Mal points out what the laws are currently are in comparison… “What I can let you know how it works here. essentially in May of this year we had the Electronic Spam Act passed.
they tend to use that less then any other media. of course. So there is a lot more of the budget spent on broadcast. Visit the Mal Emery Web Store at www. permission marketing and it’s my contention that right now that’s good strategy” “The trend is it will become the requirement and you’ll be in this closed loop of if you don’t have permission to talk to me. aren’t we Dan? So what is your take on that one”… “There are several good things about direct mail even in circumstances like that” “One is that they tend. “The game has dramatically changed. Direct mail and the challenges we’re facing. Now the thing to remember. many times over what they spent in the past” “So we as marketers in all the media and direct mail included are going to be competing with that as well.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 42 . around the time of an upcoming election as the politicians broke all records last time and even though they promised us that the incoming government would try and change all this. Secondly. 2 downs.MalEmery. where you are selling in a vacuum”. you can’t talk to me”. “So we’ve got the same issues with direct mail and I suppose getting our products and services read”… “The letter boxes are going to be full. 5. direct mail is still a medium where unlike almost any other. successful entrepreneurs again are not really adversely affected by changes of rules because we can win under any rules” “So whether its 50 yards or 100 yards on the field.“There is a term that has become popular for this. billboards then there is anything else”. 4 downs. a really great head coach adapts and can still go in there and win” “But you need to be in a position of flexibility as a marketer and with the economics of your business to make those adjustments” “Yeah it’s what I call choosing to be a tactician and not a victim as far as your business is concerned” states Mal. TV and radio. the word is that they’re going to spend more money then they ever possibly imagined. specific to politicians and political campaigns. 3 downs.
RebelliousRant. all of your competitors are there at the same time and if I look at a page there are 5 of them. “What else is in the pile doesn’t matter as opposed to any place else” “If you take a phone directory advertisement. none of that makes any difference because that’s not what we deposit at the bank and pay our bills with. there is only a place for money”. you actually track long term customer value because in many cases what is true is the customer acquired by direct mail proves to be a better customer. “The question I get asked and the thing is they seem to be funny about is the money they spend on direct mail. At the bank we deal in dollars. the number of people. the circulation of a magazine.“Meaning if I can get you to open my envelope or to pick up my folded over piece and open it. It’s more about…what percentage makes me money and being able to measure whether I do or I don’t”. “Look the percentage of response in direct mail is just as foolish a thing to be talking about as the number of visitors to a website. so there is no place on the deposit slip for percentage of response.com 43 . “The other thing I get asked all the time is what is your percentage of return? I believe that’s totally the wrong question. they’re seeing more then one thing at the same glance and it never becomes one on one communication” “So there are advantages to direct mail that continue to work even in times when the environment is more cluttered then others”. the only legitimate discussion is return on investment and you track cost per lead and cost per sale. a more valuable customer over time then a customer acquired by any other means” “Probably because they are a more thinking customer and they’re a customer now that you can effectively communicate with over and over again because people tend to buy the same way they were originally sold” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. They seem to be concerned about the cost as opposed to everything else”. you and I are then for however many minutes I can hold your attention one on one”. newspaper advertising. magazine advertising. But actually if you’re really going to measure ROI you not only track cost per sale or cost of initial transaction if you’re acquiring new customers. “There are a few guys like myself (Mal) who have traveled over to the States and have been in your seminars and use it extensively. “So with all marketing.
000 pieces is “x” and that’s too expensive. stupidly cheap about refusing to use the media” 6. how do you send them a television show or a television commercial?” “But the customer you got into the store by direct mail who you know will respond to direct mail. It’s too expensive” “So to mail 10. Well what does that have to do with the price of rice in China? It’s compared to return on investment not compared to one cost versus another cost” “And you’re right.800 but you made $26.“So the customer that you get into your place of business.800 is too much.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 44 . Events happening relevance “I can remember Bill’s take on that and I think he did the Governor Terminator voice broadcast where he called his retail clients with an offer from Arnold Schwarzenegger if you like an impersonator and he took advantage of the fact that there was actually an election on. “So there are a lot of things that aren’t immediately apparent when you start to try and measure the return on investment of different media”. And the answer is $9. “Also referring back to the cost loops we discussed previously in the conversation about dollar cost averaging and not just using cheapest media” “Also a lot of business people because they don’t think in return on investment. isn’t it Dan??????” Visit the Mal Emery Web Store at www. So like here I hear it actually more about yellow pages. So you’re going to cut the ad in half because they raised the price $1.800.000.000. I said what did it cost for the full page before? $8. for example. But too expensive compared to what? Well compared to sticking a sign on the side of my car. telephone directory advertising then I even do about direct mail” “For example not long ago a member of one of my coaching groups said I’m cutting my yellow pages advertising in half this year because they raised the rates. in terms of direct mail they tend to be foolishly. What is it going to cost for the full page now? $9. they only think in terms of comparative costs. And that’s something I think we’ve all got to learn to do.000. I think it’s like that Robert Collier principle of entering the conversation that is already happening in their mind. How much did the yellow page ad bring you in business last year? $26. by television and now you want to promote your summer sale. you can mail them a postcard about the sale.
they recalled the Governor and we had a big off term recall election and California had like 500 and some odd people running for Governor. But profound focused interest in only one thing at a time. And so if you’re not.RebelliousRant. And then he talks about curiosity or sucking them in and getting them interested. Arnold Schwarzenegger being the winner. Then he talks about proof of what you say is true and of course testimonials and things of that nature. the topic of conversation. Bill did but if you weren’t on it in 10 days you might as well not have bothered because everybody’s focus was on to the next thing”. we had a thing with I think he’s from your part of the world. the public’s attention span their interest in any one thing is tending to get shorter and shorter and shorter”. “Where as if you go back 5 or 10 years you had 6 month spans where things stayed in the news and continued to be talked about. The headline is the major thing to get the person’s attention even more so. It was a circus freak show and several celebrities it turns out. So you’ve got to be right on top of that” “So another example is what you referred to in California. the controversy. Broadcast media which is a term that I think refers to radio and TV I suppose and how to best use TV and radio. Today its 6 weeks for less” 7. “It’s no different than any other media. “And as marketers that mandates fast response leaping onto the conversation that is going on in their mind immediately because you are only going to be able to leverage it for a short period of time” “So you look at. Mel Gibson’s Passion for the Christ movie. if you were marketing a church and you didn’t immediately leap on that it was over before you even knew it was happening” “So the trend is a short burst of interest in any one given thing.com 45 . And that was like everybody’s focus for about 10 days and during those 10 days you could make real hay with it” “One of the examples you gave.“Yeah and the trend is that the public’s focus. Well this was the thing in the news. the thing on everybody’s mind only for a period of about 6 weeks at the crucial time around Easter” “And then it’s on to the next thing. And to make sure you have a call to action and an offer in there and of course a response method and maybe that’s a 1-800 or a location to go too” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.
“So the most important point about all of that is not to lose sight of the foundational principles of what works in marketing as you move from media to media to media and how new tools and different tools become available to us” Visit the Mal Emery Web Store at www. “ Marketing principles are the same and so for some reason marketers try to behave differently as they use different media. So you see.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 46 . You have to have a headline. opportunities change. just tons and tons of really bad TV commercials because they lack all of the things you just rattled off that you would have in a direct mail piece or a print piece” “All television is essentially a sales letter brought to life.“The most important part to realize about number 7 is that is media changes.MalEmery. etc”. you have to have a call to action. The good news is you get to have pictures and voice and the bad news is you have a short span of time” “All a radio commercial is it’s a classified ad brought to life and all the same principles apply. for example. technology changes and the tools we have to use may change but principles don’t”.
It’s All About The People You Nurture”… Master Persuader Joel Bauer chats with Mal Emery about how to build your business through taking ultimate care of your customers and building a personal brand. until you realize this you will fail miserably” JOEL BAUER For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.RebelliousRant.com 47 . people are buying you.SECTION 2: SPEED WEALTH MARKETING SECRETS “It’s All About The Herd…It’s All About The List. “We are all selling ourselves.
passion. He is the author of bests selling books as well the creator of 4 systems to do with perso onal marketin ng. .000 pe eople have be een empower red by his cur rrent book How to pe ersuade peop ple who don’t want to be persuaded. Genera al Motors and d IBM and ov ver 20. Joel retired d at the age o of 43 howeve er now enjoys passionatel ly presenting g performing and training others. He enginee ered the conv version proce ess. Joel’s favo ourite quote is “Mans grea atest fear is n not being inad dequate. “T Maste of Pers The er suasion” Joel Bauer r is married w with three children residin ng in California. 3M. From the a age of 21 to 4 41 Joel create ed and produced infotainm ment present tations and ro oad shows on n trade sh how floors an nd at corporate events int ternationally. info otainment. but powerful be eyond measur re” In the fo ollowing chap pter Joel talks s to Mal Emery about his t thoughts. me ethods and si imple techniq ques that gen nerate massive result m ts… Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . Over 20 million people have experie enced persua asion present tation includi ing corporate e companies l like.Introduc cing Joel Bauer. sp peaking and f finally closing g from th he platform. Ca anon. Joe Bauer ‘The Master of Persuasion n’ has built fa ame through his unique ability to build d crowds for trade sh how exhibitors and convert them into willing prosp pects for his c clients. described d as an incred dible feat of mass obedience that mus st be seen to o be believed. branding.
which to me is a little more important than anything else. it doesn’t cost you any more money to say the things to persuade people to choose you as opposed to your competitors” “I mean call it manipulation.RebelliousRant. The most powerful money making secret I’ve ever. The only reason you don’t make money is if you don’t take care of those people and create massive value for them. I don’t know anything that can do it other then words”. it’s about the people you nurture. ever discovered is compelling words” “In this case. techniques and tactics that are going to make a difference in their bottom line and enable them to spend more time with their children. I would like them to take away right from this call very usable.” “It’s all about autonomy isn’t it Joel? My autonomy will differ from yours. I went and visited my daughter last night at her pizza franchise group and she makes a hell of a fuss of dad. yours will differ mine and it’s whatever these folks are trying to create in their life and certainly a part of my process was to spend a lot more time with my own kids and mine are 27 and 29 now. on a telephone call for example and I know you’ve used this same process at tradeshows. it’s all about the list. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. it’s really what I call optimization Joel.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Joel Bauer The following is a transcript taken from a phone conversation between Mal Emery and Joe Bauer on ‘How To Get People To Do What You Want Them To Do’ “…it’s all about the herd. I think it’s all because of the relationship I was able to create early on.” “I just like doing this and for the people on this call I really do care about them generating revenue. So I’m with you on that one” “Now the thing you referred to there about being more successful and making more money. And most aren’t nurturing them.com 49 . call it a negotiation if you like whatever way you like to look at it you certainly want to persuade them to choose you above your competitor. I have 3 children and everything I do is based upon spending more time with them and enjoying my life now and not waiting until later when they’re so busy with their own children. immediately intergratable things they can implement.
It enabled me to literally manage a magic store at age 11 and at 13 I went on the cruise ships for Carnival Cruise Lines and literally at 21 years old I ended my cruising career realizing I was making a ton of money on the ships but it was no life. Either way whatever we’re about to hear folks is the most. I was never going to have a family. duplicatable. absolutely replicatable because my process is a very simple one” “It doesn’t require intricate education. persuasion training.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 50 .MalEmery. it doesn’t require them spending a lot of money and all the techniques I use are extremely simple and direct and yet they generate massive results”. sales training. a TV ad.” “My background was the cruise ships. I call it an APB and that always present budget they need to spend on entertainment. keeps them in a very positive state of mind and has them generate an amazing emotional experience that they remember long term. one of the most important things you’ll ever know and that’s how to get people to do what you want them to do” “So can you share some of your secrets with us now Joel”? Joel’s first comment is one that represents his teachings as a whole “I want people to know that there is nothing that I do that isn’t transferable. they’re going to teach their people to be a little better”. I would be literally floating around the rest of my life”. I was a magician. Visit the Mal Emery Web Store at www. on marketing. motivation training.“Now I don’t know whether they’re on paper. “We’re going to discuss some of those tactics. to motivate their people. these communication skills as a cruise director. how do I take these skills and apply it on land?” “What I came up with was the idea that the one place that all companies go and the reason I chose corporations is that companies always have a present budget. At age 8 I had a fascination with the craft of magic and unlike most children I didn’t give up on it and I hung in there. infomercial or whatever else it might be. as someone who manages large groups of people. “So I asked myself how do I take these skill sets that I have. “What is really staggering is there are simple things they can do from this information that will begin to generate an immediate result”.
new product introductions”. I can love Mal Emery and I can love people on the call but I don’t trust anyone until I’ve had a reoccurring relationship with them where I know their word is good and they will never let me down” “So suspension of disbelief doesn’t begin with trust. “I would suspend disbelief the whole idea of suspension of disbelief. my info-tainment where I take their message and I generate an immediate pitch”. Motorola. Boeing.“I realized that forgetting all the training where do they actually go? They go to introduce their new ideas at tradeshows and sales events. we do something we call the DOE. “My story in a nutshell is very little education. I would perform my live marketing. which is the Doorway of Emotion” “With these techniques we can teach people how to become top speakers”. Nothing happens until they stop disbelieving” “Initially let’s face it.RebelliousRant.com 51 . “How to get someone into immediate rapport (instant credibility) where they begin to take interest in who you are and ask you what you do for a living and instead of reciting the unique selling proposition. tremendous amount of experience and what they don’t teach at Harvard or Stanford or any other university is precisely what I reveal”. “So I approached the corporate tradeshow industry by really cold calling on foot. the largest of the Fortune 100 and 500 corporations on the planet were hiring me”. Panasonic. Build a larger list. I went through. “That’s what I learned the hard way through my mentors. it begins with rapport and credibility”. I would do a demonstration. Toshiba. I had tremendous people in my life that were producing massive numbers and I simply modeled them and applied their skill sets” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “I got so good at it on the fly that I had Intel. “I did this for going on 2 ½ decades and I was generating massive dollars because I was doing the one thing that everybody on this call wants to do and that is generate more leads and convert them. have more people believing in what they do and create greater value for them”.
“This technique is the most powerful in persuasion. If someone else speaks about us it’s instantly a raving fan. “When someone goes to a Mal Emery website or link and they hear people speaking emotionally about the result they generated from Mal Emery or from Joel Bauer. you’re actually doing the worst thing you could possibly do because that doesn’t convince anyone. they immediately begin to relate to one of those individuals and see themselves”. “We all know what that is like when someone puts a deal right in your lap and there are no sales involved. “Anytime you talk about yourself. I give them one way and the one way will work if they do it” That’s what these folks are clearly geared in for. It is called testimonial integration. 3rd party testimonial or the technical term is social proof”. There is no theory here. it’s a referral mechanism”. People believe in your before you even open your mouth. the way to get more money is to help them more clients. that’s why they’re here I suppose. there is no guessing and I don’t give them 15 ways of approaching a solution. a technique that the government uses in getting politicians elected.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 52 . sales and negotiation. So what is the most powerful. persuasive sales strategy you’ve ever come across and how do you go about implementing it? The television industry uses a technique to produce $25 billion a year. “The most powerful technique and this is the one that gives them everything you just indicated in one shot is technology and I don’t want anyone to get frightened now because I am going to talk about technology but the simplest type” Visit the Mal Emery Web Store at www. a technique that you use perfectly and a technique I believe I can ramp up even and I don’t mean to insult you but I believe even you will leave with a different angle on this technique”. communication.“Everything I talk about comes from direct experience. “Testimonials are the number one persuasion tool and they come in many forms”.MalEmery.
The most important thing I do on a computer is I’m able to take information from a camera and put it for free and I’ll reveal how to do that right here. I don’t know the precise conversion in Australian and all you need is a camera that does 30 frames per second. that’s dribble. And they’re not going to find this information somewhere else because it’s so obvious that it eludes common sense”. “What if you knew exactly what type of testimonial to get and exactly what to say to generate that exact response”???? “And what if you could get people to say exactly what you wanted them to say and it was the truth? Then you would have something. “You get yourself an inexpensive camera $199 US or $80 US. you want a pocket camera” “Video cameras are intimidating when you pull them out with the big flash and the size.“I do 18 things on a computer that’s it that generate millions of dollars per year in revenue and passive auto pilot revenue generation. You do not want a video camera. No one wants to look into a video camera but everyone doesn’t mind if you literally approach and say the right things and I’ll go over that right now”… “The first thing I ask someone and there is only one type of testimonial that will make you money and that’s a testimonial that is monetized” “See most people are very happy just having someone say Joel Bauer is great. Those are the testimonials that you forget”. He showed me techniques that will empower my life.com 53 . That’s meaningless. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. And Mal that’s what I want to reveal right here and this is after so many years of doing it the wrong way where I still made a ton of money and then finally realizing the epiphany. “The first form is the written testimonial Then the audio testimonial Then we have the video testimonial The multimedia audio/video testimonial. the whack on the side of the head where you go how come no one taught me this? Why? Because it’s not taught out there” “You teach it I’m sure in large part but you’re one of the masters of marketing. directly on the web at no charge and with virtually zero knowledge”.RebelliousRant.
money. his visuals. “So what I taught him to do was to go to his clients that had already generated”… “Here is what he did he went to the clients that he already shown how to do foreclosures. Mark Rubel. they’re beginning to create pictures. time with the children. already showed them how to invest in real estate. specifically testimonial integration and building my herd and a list and doing follow up and nurturing them and taking care of Visit the Mal Emery Web Store at www. You’re giving them an idea. And he said to them without even bringing a camera. they’re beginning to emotionalize it”. the amount of time you spend with your children and the amount of freedom you now have in your life” “Those are the 3 lowest common denominators. So when you give them specific parameters and you direct the process you’re not forcing them to say something. his imagery. it’s a formula and the formula is dead on every time”.MalEmery. social proof. his words. “If you don’t know what to ask them. In fact without it you’re working at such a disadvantage you could actually fail with everything else in position if you’re missing this one part of the equation and you can fail miserably. he says before he even takes out the camera”… “Would you mind sharing with me precisely how you feel about what I’ve done for you and with you and the results that you’ve generated”? The money you put in your bank account.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 54 . He came to me and I helped him with his process. And this is an immigrant from Croatia who came to the US with less the $50 in his pocket” The important process is called. more leverage in their personal freedom” “If people don’t know that and I’m giving them an equation here. no camera the camera is in his pocket. his psychology. his flow.“For example. I helped him build a presentation and he generated $1. testimonial acquisition makes a tremendous amount of money. a guy in real estate. The importance of this formular is the testimonial you receive… “So then you be quiet and they say Mal as a result of just 2 of the techniques you taught me. people don’t even know how to begin to tell you how they feel they just freeze.72 million dollars in less then 6 months additional revenue above and beyond what he had. see people don’t know what to say. his communication.
someone freely expressed themselves they now say the following words: “You don’t mind if I capture…now they already used the term “you don’t mind” that is a direct command. I deal a lot in linguistics but I don’t do it in a complex fashion. And Mal quite frankly if I look at the tiny investment I made in your information it’s a joke. I’m now working less then ever before and I’m not working harder. When they’re with me live at the event they’re not going to believe the stuff we reveal there. well for those people its not the money. if you’re beginning to get emotional as you’re getting the testimonial you know its going to be magical because all selling. all negotiation and all the persuasion is the direct result of one principle. And that’s what really flips people out. They’re going to be hanging on every word because everything I show them is immediately usable” “During my actual presentation. That’s a powerful testimonial” “So when you’re going to gather a testimonial. someone sat down with them. I have now put an additional $560. here’s how you know you have a good one. people buy emotionally. my doctors don’t understand how I’m pain free and I’m able to enjoy my children and do the things I haven’t been able to do in the last 15 years. They have the specific number they put into their bank account that has enabled them to live a better quality of life” “The second form of monetizing from a testimonial is let’s say someone is a speech pathologist or a massage technician or a holistic healer. The more senses we involve the more money we make” “It’s all about emotions. I do some things they will have never seen done to prove that every tactic actually works. “If you feel your eyes are beginning to tear.000 in my bank account in the last 2 years above and beyond what I would have made. it’s an embedded command. I’m working smarter. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.them. I believe that the treater (personal name) has saved my life. I give them the formula. you want it to be specific and the more specific and exacting it is and the more from the heart that its gut wrenching.RebelliousRant.com 55 . That’s a good testimonial because it’s monetized. it’s the fact that they’re now pain free as a result of treatment as a result of someone just touching my shoulders in 6 sessions I no longer have pain. Testimonials enable you to communicate directly to their heart” -Tips to capture the testimonial on camera- “What they now do once they have an emotional testimonial. I spent nothing.
just speak from the heart because your message is powerful. You hold it up at your breast. You don’t need to speak loud. a friend. you hold it up with your right hand at breast level where you can see the view finder in the back and you can see they’re in frame and you look at them” “You say don’t even worry about this thing. if they’re standing they bring it up to the back of their body and before they bring it up they say”… “You don’t mind if I capture in my little pocket camera the way that you feel because the way that you feel is going to help me help more people just as I’ve helped you” “Who is going to say no to you when they already said something and all you’re saying is I would like to capture that to help more people. someone who worked with them in a business. which I can demonstrate right here if we have time. in a written letter.MalEmery. someone who educated them and can talk about their moral fabric or integrity” Even that is a credible testimonial that can be used on a website. It’s going to enable me to inspire a lot of people. “So they pick up the camera and they click on the play but they do that before the person sees the camera. they don’t just whip it out. Make sure you have enough gigabite and power. Once the person says no I don’t mind. you never want to run out of power when the one thing you’re getting from someone is going to make you more money then any other tactic you’ve ever exercised” “When they take out that camera now. It can be used in your email brand where your testimonial is put directly into your email which we’ll talk about later on for free. on a web link.“When you sit down and you have that camera in your pocket now. how can they acquire a good testimonial? Well they can acquire a character testimonial about someone who believes in them.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 56 . your right breast level. then they bring the camera out and you don’t hold it up in front of your face focusing on them. help a lot of people and possibly save some lives” Visit the Mal Emery Web Store at www. just talk to me from the heart. They bring it up to the edge of the table. They would be saying no to helping more people. That’s what is what shuts them down from saying the word no” “Let’s say there is somebody out there right now is brand new to Mal and they’re not familiar with marketing strategy” “This is all new information for them and they’ve never produced a result in the business they’re in.
And that’s a major concern because a lot of people don’t want to sign releases” “It’s another step that can put them in a fear mode and shut them down at a critical point”. If you don’t look good and sound good.RebelliousRant. You ask them and you’re recording it and there is the fact right there. And that’s what we’re suggesting right here. they know you’re taping. “Now the beauty of the video Mal is you can pull the audio off the video. no attorney in the world is going to sue you” “That is the legal release. line of work etc. I’ve had testimonials that were played 223. you have all forms of testimonial and you have the legal release. I just delete it. oh just keep going and don’t worry about it. I want them to have that one crystal clear 1 or 2 ideas that they’re now emotionally queued on and that’s what is going to make that magical” “Otherwise. capturing that video testimonial gives you all other forms of testimonial” “You now have written because you can transcribe it.com 57 . And if they muck it up you just have them repeat. no judge. you’re actually distracting them. I want you to look good and sound good that’s what I’m all about because this will help more people then ever before” “Remember most people aren’t actors and they’re not used to being directed. they don’t feel now that they’re being examined.“That’s the key.000 times” “Then it directed people to my sales website and sales were coming in and I had no idea that was possible. Their number one fear is communicating on the camera. word of mouth becomes a geometric exponential positive nightmare because you have no control of it at a certain point. You can use the video in its entirety and I’ll indicate how to do that . The beauty of that is everyone who sees that testimonial and it brings attention to a certain thing that you’re marketing or process or solution and it happens to catch on. you have the audio and the video.where they don’t have to pay anything and they can use it and make it viral” “I’m all about viral marketing where you do the work one time and it costs you zero and you’re able to put it out there and now millions of people if they choose to can access it and talk about it” “As we know. We can always add the details such as name. underneath it in the caption”. When they look in that camera or they speak to you and see the camera is there. if you don’t look good and sound good I do not use it. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. write this down.
That’s it! People live on the edge. its not going to take up any bandwidth.000 or 2.000”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 58 . you don’t have a herd. its not embedded. We’re going to put it on the worldwide web and we’re going to put it into your emails” “Every single email that your people now send out is going to have live video that plays for free that is not an attachment.“People will actually understand what those individuals are about and what their passion is and will understand they can actually relate to it and may want to invest in it as well” “What do you do with these testimonials now? “ I know if we asked people right now could they think of 3 people that they’ve somehow helped in life on some level most people can come up with 3 and you can come up with probably 20. “By giving them something of value without asking for something in return. its not going to consume any power. we call that reciprocity”. its not going to cost anything” Visit the Mal Emery Web Store at www. Those people believe in me because I never let them down. you don’t have followers that you’ve taken care of and nurtured and created value for.MalEmery. they make their decisions based upon what someone else did so they can relate to it” “So the video testimonial becomes a 3 dimensional commercial for the results you generate. I never exaggerated and as a result of that they’ve generated far more then they put in” “How do you begin to build that list? You do it with testimonials”. So by creating value here for your people. “The more you give the more you get. you’ve got no business that is your business” “My active list is everything to me. Now you take that testimonial and we’re going to do 2 things with it. “You could send out a mass mailing to your list because you already indicated the biggest secret is if you don’t have a list. There is no money required here and you’re giving them really precious information” “People live vicariously through the words and actions of others. but they don’t have to buy anything. where we actually want them to learn something. I’ve never misrepresented. I’ve never lied to them.
I am actually able to put a photograph or my brand directly in the email with the video clip and it’s no larger then it was.Simple”. That is an actual address where your video now resides with your testimonials with people raving about you” “You can now cut and paste that little address into your email and you can send that email to anyone. done. they can do this as long as they have an IP connection at home or the library or school. My life is forever changed. If they don’t know how to do these things they can consult with an 11 year old child”. The caption says Mal Emery has saved my life. let’s just start with one and let’s show you how to turn it viral right now and pop it in your email” “You put the chip that’ sin your camera into the computer or you attach the USB cable from the camera to the computer. You’re going to drag the video off the chip onto your desktop and that’s it. it goes right back to the email” “Your emails are forgettable. Hard to believe?. any kind of knowledge at all. where the video is on your desktop and it loads it for you” “It generates something and once it’s loaded it gives you a confirmation. You are then able to literally tell the program. -The key to all this is to play on emotion- “Generate a JPEG with the people and underneath it is a caption. I’m not going to get any more technical then that. there’s nothing technical about it and anyone can do this” “People that are completely void of technology. interchangeable. Mal For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. people that can’t send or receive an email. it doesn’t cost 5 cents and they never need to set it up again. upload your videos for free. “When you plug it in it appears as a hard drive under my computer. If you click on video and follow the directions. It sets up an account in 5 minutes. take one testimonial or 3. which is free.RebelliousRant. When people get an email from me they’re constantly opening it instantly just to find out what is inside it and I don’t put any attachments in it. Most emails look the same. they’re disposable..com 59 . Put the chip back in the camera and you’re done” “Now you go to your home page and it says video at the top.“So what we’re doing here is we’re going to take that video. you can put it on your website and when someone clicks on that link the video plays within seconds right there on the screen and when they close it.000 in additional revenue and I now work 7 hours per week versus 69.. They literally take the link that it gives you and that is called a URL. $223.
We’re only covering just a few simple tactics that make a massive difference”. Visit the Mal Emery Web Store at www. Australia.MalEmery. Find out how through a free consultation.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 60 . “You see this whole idea of video taping is not just for testimonial integration but it’s for building credibility” “People go into your email. Perth. they have no idea what you do necessarily nor are they driven to go anywhere but if they could click on a link that said what it is I do that impacts the world around me and the click on that link and it says I specialize in helping people like you and families like yours find. what they’re about and understand the value in what they have to offer. Underneath that is a video clip of this gentleman in Perth.thank you and my family thanks you as well. With love John Sullivan. tonight and start to gather those testimonials. because it’s my way of giving back” “My whole goal with your audience when I leave them is to make sure that people understand who they are. no charge. qualify for and own your very own home with little or nothing down and less then perfect credit. Call this toll free number and I’ll make time for you. Australia raving about Mal with his family there emotionally engaged in the video that Mal posted” “I cannot urge people enough to do exactly what we’re talking about and to do it immediately tomorrow morning. That is a huge achievement”.
“This is the idea. thinking ahead of the market and interacting with the market saying this is where it’s going.RebelliousRant. And you want to be that person in whatever niche you have some desire to be in” RICH SCHEFREN For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. you want to be someone who is a little bit ahead of the market. It’s kind of like what I’m doing today. You want to be a thought leader.com 61 . In this chapter Mal and Rich chat about the strategies you can apply to build your business find a strategy that works and stick to it.SECTION 2: SPEED WEALTH MARKETING SECRETS “Build Your Business And Free Yourself Of The Daily Grind” If you haven’t discovered Rich’s real world business building strategies you’re currently working way too hard for a fraction of the income you should be earning.
A An example o of this was hi is first inform mation pr roduct. Rich gradu uated from Un niversity as a an accounting g major he was then recru uited to Arthu ur Anderson’s St trategic Plann ning division where he jum mped at the c chance to tak ke on a failing g clothing business. What p puts Rich in a ‘league of hi is own’ is he’s one of a sel lect few to o have cashed d in successfu ully in both offline and on nline worlds. Rich has be een profiled on the front page of the W Wall Street Jo ournal and w well as featuring on Newsw week. His next bu usiness went from fresh s start to $7. in sharing what he has le earnt with all struggling internet marke eters who want to build r w real business ses and impro ove their qua ality of life at the same tim me. Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . His co ompany prov vides coaching g to online en ntrepreneurs s who want to o know how to get their b businesses st trategically an nd ultimately y get free from m the daily g grind. h e s”. He wa as only 22 2 years of age e when he to ook the clothi ing store on. in its first week it netted a who opping $287. Rich recently caught up p with Mal Em mery and sha ared his thoug ghts on the current online e situation as s well as ho ow to work o online and off fline simultan neously.5 million in sales how wever br reak even wa as $3 million. En ntertainment t Tonight. Within 3 yea ars the store was cranking g over $6. The business s was making g $1. ABC. He is all about bu uilding busine esses.Introducing Rich Schefren “Coach To The Internet Gurus g S n. m His unique e philosophy about ‘How t to build real b businesses online’ gets big money resu ults for his cli ients. This is now w where Rich’ ’s passion is. NBC and so on.5 m million dollars s. since then his busine esses have made in excess s of $35 million dollars in sales.5 m million in ann nual sales in less than 4 ye ears with only y $7500 be eing initially i invested. becom ming rich and staying ric ch.000.
What I see as currently going on online and offline and what I think you need to do to win. At that time.RebelliousRant. I pointed to it and the people that followed and did very well”. I take a different approach”. for example he was in my coaching program.000 a month. Two years ago. Fast forward to today and I think last year he did like $6 million. I explained in a seminar that I thought that it was going to get more sophisticated online and those people who built a business around their marketing skill would be much more successful and they would have a big lead over other people. He joined my coaching program when he was making about $15.000 a month and I think he’s even done more now”. so that’s a little more then $15.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Rich Schefren The following is taken from Rich’s recent presentation at the ‘Silent Killer Super Conference’ in Sydney Australia. And by winning I mean build a very successful business and make lots of money!!! “So what I’m all about is building something that consistently works and works for a very long time. “And now he has a staff of 20 or so and if you wanted to compete with him it’s going to be a lot more difficult”. It’s about $500. And a lot of people took me up on that and I helped them build their businesses”. Mike Filsaime. anybody probably in this room could have competed with him”.000 a month and he was working out of his house. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “So what I’m going to share with you today is” “I have a track record of being accurate when I make suggestions. “There is a gentleman that is following me. “He was a single guy just working out of his house.com 63 . And because of that. “I can give you so many war stories like that where I saw something coming.
Marlon Sanders. I was telling him about this realization I made and how excited I was about it. Strategic Profits and in our first 12 months we did $7.000 pages and you’ll be very hard pressed to find one page that says anything negative about me”. So why was this presentation born? How did this happen? Why am I talking about this today? “Well I have this program where I coach a bunch of people and twice a year I have a seminar and at that seminar its very different then a seminar like this.5 million and we went from me being alone to having like 15 or 16 people in our office and a whole bunch of programmers working in Turkey”. Mike Filsaime. Gary Ambrose. Jim Edwards. “So that’s pretty cool. We’ve already increased the companies that we’ve worked with $270 million”. It’s one of the reasons why I’m one of the few people that you can type my name into Google and you’ll find sometimes 40. Keith Baxter. direct response legends who I now work with and receive testimonials from. Ryan Dice. I’m a very research oriented person and from that research I thought about it and analyzed what was going on in the marketplace”. “What I realized when I was preparing for this seminar is that it had been a year and I couldn’t believe that it had only been a year because the company did about $7.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 64 . “To begin with I idolized people like Dan Kennedy and Jay Abraham.MalEmery. It’s just for clients and it’s always been that way at least”.“This is my current business. all of these guys are very well known marketers or internet marketers. All these gurus were in my coaching program where I helped them really grow their business”. I really wanted to analyze and figure out how come I was able to do it so fast and so many other people struggle? So I’m pretty well known for doing a lot of research. “Some of my coaching clients who you might recognize include. And he got very excited about it and actually you can do a search online and you’ll see that we did a call together Visit the Mal Emery Web Store at www. “On a call with Jay Abraham. “So. “So what I’m going to talk to you about today is how I did that and how you can do it too”. sometimes 100. We’ve increased the revenue of the companies that we’ve worked with and I told you that we just really started this company.5 million”. Carl Goletti. “But this is probably the thing I’m most proud about. It is very difficult to get testimonials from both geniuses however I did and that what makes me so proud of them”.000 pages about me.
They put up a website. “The bad news is that actually the picture is even worse then the picture of the supermarket because in the supermarket in the States at least there is about 45. “Its kind of lonely right. And 9 out of 10 participants said it was the best seminar they’ve ever attended in their lives”. especially with a lot of advice that was being given out a couple years ago about just find a niche that has a need and fill it”. Unfortunately. this is the internet or I want you to imagine at least that it’s the internet. How does that happen? Why does one company For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. there is nobody around and there is just a lot of stuff. Once every 6 months. online there is about half a billion websites and 15 billion pages”. I didn’t get to finish it because I had to release it because it wouldn’t do any good to release it after the seminar.com 65 . I want you to imagine that box is your website or your company if you’re offline”. the 5 days before the seminar because that’s when I released the report.where he interviewed me. This is what happens to the typical online marketer. very different then the supermarket. “And that’s not easy to do. And Jay has been a mentor of mine so I agreed”. it sits in the middle of cyberspace and they don’t really ever make any money it. you have to do this for more people because they really need to hear this. I did a bunch of videos and this was a new report called the Attention Age Doctrine. “I wrote a document called the Attention Age Doctrine and I’m pretty well known also for writing a lot of documents”. “He said you can’t just do this for your clients. “Like I wrote the Internet Business Manifesto and that was a series. “So here we go. he does an interview for his private clients and I released it for the world to hear”. So I released it half finished and told people I would be following up with the second half and the second half is actually going to be coming out in about a week or two” “We sold out the seminar in 5 days. “For example Apple came out with a phone called the I-Phone and people were lining up like days in advance so they could get the phone.RebelliousRant. It just sits there”. “Your job is to stand out and to create a relationship with your customers”.000 items.
so tremendous amounts of information”. “You either make it through that period and you make a lot of money or you don’t. More information will be created in one day then you can digest in your whole lifetime. that even changes how you run your business and what you focus on”. So if you get interrupted every 6 minutes it’s somewhat problematic”.get a bunch of people so excited that they’re coming out with a product and other companies just sit there by themselves? Is it the product. The average person in the United States gets interrupted every 6 minutes. “Info overload. the marketing? You should ask yourself that type of question and think about it”.MalEmery. That changes marketing. there is so much information coming out now that it’s impossible to keep up. “When we’ve done surveys and when other internet marketing gurus have done surveys what we find is there are really a lot of people who have just started and then it goes down to a very low number and then it goes back up like after 3 or 4 years”. “Now it’s the opposite and that changes everything.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 66 . “If you follow the common strategy that is pursued by most marketers you’re going to end up off the cliff”. into a focused state. The market is consistently being refilled with people who are just starting out and some of them will make it through and hopefully all of you will make it through if that’s what you decide you want to do and if you follow my advice I’m pretty confident that you will”. “Interruptions. And it wasn’t always the case and actually people used to have extra attention because they just didn’t have that many things to focus on”. that changes how if your business grows how you handle employees. we went from a communication age to an interruption age. Visit the Mal Emery Web Store at www. “I don’t know how sophisticated you guys are with marketing or online but if you’ve been around for a little bit. I wouldn’t be surprised to hear what was working well once is no longer working as well”. So when I wrote this document. I had some beliefs. human attention is one of the scarcest resources that we have. marketing tricks are becoming less effective. the last document I put out which was called the Attention Age Doctrine. beliefs about what was currently going on and that attention. More information comes out in a newspaper today then somebody 100 years ago was exposed to in their lifetime. It takes 15 minutes to get into a flow state. “Marketing tactics.
RebelliousRant.000 choices? How do you know which phone to buy? “For me. they did this study and for every 10 additional options in a retirement plan that they offered employees. They say at a minimum you’re exposed to 3. I don’t want to read 3 magazines about what the best phone is.000 commercial messages a day.“Paradox of choice. Your attention is finite”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.000 how do you get through? And technology just keeps accelerating which puts additional pressure on us to learn more and more to stay up to date” “So all of these things are competing for your attention – choices. we used to think that choice was good but that was when we had 2 choices. an additional 2% would not sign up for the retirement plan at all and that’s free money. Too many choices actually interferes with happiness and interferes with decision making”. “This was a Nobel Prize winner and in 1971 he said this. All of these things you have to deal with and more importantly your prospects and customers have to deal with it”. dealing with the information. 3 choices or 4 choices.com 67 . You can’t avoid advertising. it consumes the attention of its recipients hence a wealth of information creates a poverty of attention. I get upset. it’s tattooed on people. staying up to date. “In the United States. so he must have been like just so far ahead in his thinking. But the more choices the less likely they were to actually do something to sign up for free money because they didn’t want to make a mistake”. There is not enough attention. It’s not through a phone it’s through some high speed connection that they’re plugged in and this changes a lot of stuff”. This is the typical pattern and this is called the paradox choice. In urinals. you yourself and also the prospects or customers that you’re trying to get their attention. And even if you have some form of effective advertising it won’t be enough”. “Now more and more people are online and they’re online where they’re always connected. “Advertising solution. “So attention demands have exploded and if your business cannot command attention you have a problem”.000 choices or 2. What happens when you have 1. Then when the phone I get isn’t perfect. You have to look at this from both sides. dealing with too many interruptions. But I assume because there are so many choices that there is a perfect phone for me. If you’re 1 in 3. He said what information consumes is rather obvious. advertising is everywhere. “If you put up a website and you think that just because the website is up there that all of a sudden you’re going to do great you’re wrong. like that’s just not how I want to spend my time. The company just puts the money in the retirement plan. companies will pay.
Visit the Mal Emery Web Store at www. “Here is my belief. The Million Dollar Home Page was started by a college student who decided he was going to sell a million pixels on his website for $1.00 each and he did and made a million dollars while he was in college”. she was caught sleeping with Donald Trump while he was still married.MalEmery. “He was just selling advertising to a site that had no reason for anybody to go. you might not know who she is. “So one of things is that in Japan they now have vending machines that don’t cost anything and you just have to watch the screen for a period of time and get your beverage or snack”. Immediately after that she got paid $600. “Paris Hilton has made for the last 4 or 5 years at least $5 million a year. he had some momentum”. So all of these things are taking stuff away from you and they’re taking stuff away from your customer”. I think the year before she made $7 million. Why? What did she do? She has people’s attention”. “Marla Maples. But why? Because he had people’s attention already.000 to be a spokesperson for this company called No Excuse Jeans. “How many people here are familiar with Web 2. “In the States there was something called the Million Dollar Home Page. So the company thought it was a good investment” “The one that seals the deal though is a woman or a younger woman in the United States as well named Paris Hilton”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 68 . So when you’re on the phone. you can’t just add a little. The reason is that you don’t have more attention.0? What I was going to talk to you about is attention and the more attention you get the more money you make and I have a bunch of proof about that but also prove that attention has value”.“Studies show that if you drive and talk on the cell phone. the likelihood of you getting into an accident goes up 400%. “Rand Corp which is a pretty well known established research facility in the United States said human attention might be the most restrictive limitation to the promise of the internet”. my belief is that the more attention you get the more money you’ll make” “I actually want to show you another thing that is going on online”. Now why would they do that? “Because she had the media’s attention at that moment. no matter what you’re doing it’s taking away something from your driving.
000 to show up at the club that night because the club owner knows that when she shows up so does the press and when they write about her the club will do that much better”. desire and action.My belief and I’ve talked to a lot of people about it and they agree with me is that it’s flipped now”. they’re trying to do 2 things at the same time which has actually been proven not to be effective at all” or “Continuous partial attention. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “So you have to get attention and then you need to hold onto it.“Like when she goes to Las Vegas and goes to a club.RebelliousRant. “So it used to be and if you buy any older classic books on copywriting in marketing they’re going to give you a formula – attention. desire more difficult and action the most difficult. interest.com 69 . So the first part is the hard part and it gets progressively easier” “So there are 2 ways that people generally deal with attention issues. “It’s actually once you have someone’s attention it’s a lot easier to get their interest. which is they try to pay attention to lots of things at the same time”. desire and action because they’ve already made a decision. “So more and more because attention is so hard to get and its also so hard to keep because you can get someone’s attention like by screaming but then if there is no value there for them they will divert their attention back to whatever they were doing”. then to get them interested was a little more difficult. she’s not going because she wants to go she’s going because actually she gets paid over $100. “Either they try and multi-task. “It was easiest to get attention. They don’t just give their attention easily anymore. “I don’t know if you’ve ever had a phone call with somebody who was also paying attention to someone else but that’s pretty frustrating and you know they can’t do both pretty quickly”. So the commodity of attention is very desirable”. The premise behind that formula was that each step of that process was more difficult to get”.
“Old media is dying and that’s a Business Week cover story about the vanishing mass market.MalEmery. “It’s too expensive and media is too diluted”. myself and Mike Philsein that we could release a product and it would be guaranteed to sell a lot just because it had our name on it”. cut backs. Starbucks never advertised. “Google never advertised. “TV is already dead and it will only increasingly get further dead. you’re seen that is a big step in the right direction”. But if I release a crappy product I don’t sell the next one very well” “The brand is like a promise” “What is interesting also is that if…I have to say the United States because all the big brands today that have come into existence in the last 10 years got there with no advertising”.“So when somebody is paying attention to a bunch of things like listening for something but also typing something or talking on the phone and answering email. “Here is a post in the most popular internet marketing forum called The Warrior Forum and they were talking about branding and whether branding really matters or not. “If you’re known. any time I release a product I sell it very well.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 70 . the mass market in the States at least is disappearing”. newspapers. how can you get through to that person? How can you actually get their attention and get them to start moving in your direction?” “So my belief is in the short term. and this is a story about how the New York Times had to lay off another 500 people. “Here is another old media. In Visit the Mal Emery Web Store at www. So one person they said that branding does matter and they gave the example of if you looked at Jay Abraham. right? You cannot advertise your way into having a brand anymore”. visibility trumps ability”. “What they’re not paying attention to is old media. “That’s true. not in the long term. I’ll show you some stats about it”. John Reese.
Advertising Age says old world media is starting to feel the pain and it talks about how now money is leaving those old channels and is moving more online and other types of advertising”. “Magazines. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. 65% of consumers feel that they’re constantly bombarded with advertising and 56% will not buy a product if they feel it’s too intrusive in their advertising”. “Today.RebelliousRant. this is a company that is highly regarded in the United States It’s an organic store spread out throughout the country and they’re very successful. So trust is gone. Only 14% of consumers trust any advertising whatsoever.1965. “So we have something in the United States called the Do Not Call Registry where you can sign up to make it against the law for a telemarketer to call you. only a third could even name one commercial and to make you guys feel a little superior to Americans. offline you don’t always get caught”. making fake posts from fake consumers talking about their wonderful products” “Wal-Mart got caught doing the same thing”. Well 60 million people when they launched it signed up in the United States” “This is a lot. 21% couldn’t even remember the TV show they watched. “Whole Foods. The CEO got caught posting stuff about another CEO under a false name and it was a big scandal”. 69% of consumer’s want ad blocking technology to just block out all advertising. now. well before I even get to now it was 9% in 2000 So it went down huge because that’s the effectiveness of advertising on television”. advertising lies”. 35% of people could recall the commercials they saw the next day. “So all these have been caught because online you get caught.com 71 . “So that’s one area. a blog about how somebody found a French fry that looked like Abraham Lincoln. So that’s the audience”. “Sony got caught having fake blogs. our 16th President”. People are not spending time or their attention with old media as much” “Another place people don’t like spending their attention on… people that lie to them. are going down and they are projected to continue to go down in all countries. “McDonald’s they got caught doing it too.
listening to something or they’re communicating with others. Okay well if they’re not paying attention there. presently you will be given 5 reasons to consider something barely imaginable. A post apocalyptic media world substantially devoid of brand advertising as we’ve known it.0 is about people connecting and making technology efficient for people and they are”. Visit the Mal Emery Web Store at www.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 72 .0 it was a one way channel. “That’s a short cut right. the capital of advertising reads this… It says.0” “Web 1. if I don’t want to read 3 magazines about a cell phone. “So let’s talk about Web 2. this is the Bible of advertising in the United States.0 and Web 1. watching something. I the advertiser will tell the world exactly about my product and they over time will believe me if I say it often enough. they’re reading something. just like every other broadcast medium. one way”.0 was about connecting computers worldwide and making technology more efficient for them to communicate”. “Web 2. “So in the past with Web 1. if I know somebody who knows a lot about cell phones I will ask them”.MalEmery. “Solutions to the problems that we experience.“Once again Advertising Age says and this is like.0 is all about” “So where does attention go online? What do people spend time doing online?” 5% of the time they’re searching 16% of the time they’re buying 79% they’re either doing content. “Now the web is two ways and that is what Web 2. People are giving attention to experts”. where are they paying attention?” “Well people are giving attention to other people like themselves. Everybody on Madison Avenue. “Web 2. online communities and online content which we’re going to dive a little deeper into”.0 is about social media and social media is about tying content and communication together”.
So when I’m thinking about learning a new topic. like Amazon says people who bought this also bought that 22% of the time”. In the United States we trust CEOs less then we trust lawyers and legislators. P to P stands for Peer to Peer. like anybody can get the world’s attention. you have a discussion with other and they share it with others and then something gets created. Flicker which is where people can put their photos. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I post to my blog and then people respond and now we’re in a conversation. all these different things. just random photos that I found doing searches that people had posted in their online photos albums that they were willing to share. • Slide Share and Slide Share is really cool for someone like myself who does presentations. me and you and in 2003 people trusted people like themselves. “So it’s a cycle.“So blogs are an example of that.0 I suggest that you get familiar with it because it really is going to be the way the internet goes”… • • You Tube. the ability to see a bunch of presentations on that topic really cuts my learning curve down. podcasts.0 site. “Now 4 years later 68%. all these photos from this presentation came from Flicker. So articles. “We’re spending more and more time looking at other people and what they’ve done”.RebelliousRant.0 sites and there is literally thousands of them trying to connect people in lots of different ways. “The barriers to getting attention have gone down. 23%. you then share it with others. So media has become somewhat human”. Its content. People like ourselves are the most trustworthy source now” “So Web 2. People just put up their presentations to show the world. That is part of social media” “Here are just a few Web 2. It’s called a mash up. You Tube is a Web 2. You find something. “So this is a very interesting study.0 is about fostering that through the rise of social medium”. anybody that has access to it but the competition is more fierce then ever before”. You can take content from different places and bring them together and it’s a cycle” “If you’re not familiar with Web 2.com 73 . it’s the highest level of trust.
“Advertising can’t trick people anymore. “Your company is going to be defined by the people that interact with it and not by you deciding”.“Then there are all these social sites that help you find content”… • There is Digg which is when you find a story that you like and you Digg it you can press a button that says I like this story.MalEmery. Your marketing can never defeat a community”. Dan Rather who was one of the most respected journalists in our country lost his job because supposedly he was using some documents that were fraudulent”. You used to be able to do that”. “In the last election or the election before.0? Well this is big”. the branding. You can’t tell the world that you’re something you’re not. If someone else finds it and they don’t like it they can press undig and it goes down in the polls”. which is why those companies got caught”. “So more and more we’re moving to a place where if you want to have a long term business. It moves up in the polls. this is really relevant. “So when you go to those types of social bookmarking sites and do searches you find very pertinent information” “So what are the after effects of Web 2. the Presidential election. Visit the Mal Emery Web Store at www. For a lot of people that’s a really scary idea because they don’t provide value or they don’t live up to what their promises are. Now the web is a community and everybody is talking to each other and so if you do that you will be exposed. bloggers”. this is really good.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 74 . “You can’t trick people and you can’t remain anonymous because you will be found out. the positioning is going to be determined by the people that interact with your company”. “You could tell the world that you were this and nobody was talking to anybody so you can get away with it. “Who found out?” “People online.
“Now this is the guy who owns more media then anybody else so for him to say this. “Well you can pretty much guarantee yourself that you won’t make a second sale. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. 10 days later the company took a $10 million hit on doing a full recall of the product and they’ve never been the same since”. “Dell right? There was a guy by the name of Jeff Jarvis who owns a magazine called Entertainment Weekly. And eventually Dell took action and now they’re very customer focused and some people in the blogging community are somewhat skeptical but we’ll see”. the birth of mass media. He paid extra for special service. right. about bad service”. which is why he’s gone online quite a bit”. I mean you can see what happened to the stock price over that period of time. you just put it out there”.“Did this lock ever make it really big over here. a video of him picking the lock and here is what happened. “Eventually. “When everybody is connected you can’t get away with very much” “A lot of internet marketing for the longest time was about well you just hire a crappy ghostwriter to write a product and you just throw it out.RebelliousRant. from a high in 2005 all the way down. He didn’t tell them who he was but after he had enough he started blogging about it and there are over 100. this is a very big deal.com 75 .000 pages about Dell Hell. Technology is shifting”. I think he’s Australian right? He’s worth $7 billion and this is what he has to say about what’s going on. “Rupert Murdoch. I assume you guys know who he is right. it’s called Kryptonite? Yeah all right so I always wondered what happened to Kryptonite? Well a person complained that you could pick it with a Bic pen and the company didn’t respond. So this person put it up on You Tube. which is where all the money is made but you also over time will not even be able to make the first sale because of the community structure and just there being information out there”. And every time he tried to get it fixed there was another problem. He bought a Dell computer and he had a horrible time dealing with customer service in India. his words”… “To find something comparable you’d have to go back 500 years to the birth of the printing press.
“The concept is what you should aim for is what I call a viral visionary”.“Technology is shifting power away from editors.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 76 . its prime and you can do it. Now if you want to get into the infomercial business. “You could shoot something. You want to be a thought leader. McDonald’s isn’t going to make that same mistake again. And you want to be that person in whatever niche you have some desire to be in” “Now my experience in my own company and all the gurus that I helped is that this is the fastest. “The infomercial business was like this to in the States at least. 2 years from now to be able to start an internet business”. “He bought it for $580 million and the year after he sold it for $900 million”. “He owns My Space. magazines and put it online”. newspapers. publishers. I believe that over time the internet will get more difficult to play in as companies move more money out of TV. Visit the Mal Emery Web Store at www. the easiest. But right now because people really haven’t figured out this media landscape. bring it down to the station. you want to be someone who is a little bit ahead of the market. Wal-Mart won’t make that same mistake again and they’re bringing more money online which will mean that it will be more difficult in a year from now.MalEmery. It’s kind of like what I’m doing today. the number one site on the internet”. thinking ahead of the market and interacting with the market saying this is where it’s going. “He’s a sharp guy. You can be a thought leader and thinking ahead and knowing where the market is going but you also have some marketing behind it so that your message gets out”. it costs you millions of dollars”. There was a time when all you needed to be in the infomercial business was a camera”. “This is the idea. “So it’s no longer open to anyone. radio. “Because people have finite attention spans and if they’re competing with a lot of money. which is why he moved online”. But over time bigger better companies will eventually get it. they can hire people to create wonderful content and it will be more difficult”. the lowest cost method to actually build a business that can get you immensely wealthy” “I think that over time it will become more difficult. whether it’s advertising or not because they can hire lots of bloggers. the establishment and now it’s the people who are taking control. play it at night because they had no idea that the time was worth anything.
I just want to think about it all the time. what they’re talking about”. It would be very hard for someone to compete with me in my area if they didn’t love what they did. “So what is a thought leader?” “A thought leader is a recognized expert”. I actually have to use discipline for that”. just tell me what to do and I’ll do it. In that mode being perceived as an expert isn’t a bad thing”. “You have to pick something you wouldn’t mind committing lifelong learning because things change and you’re going to have to continuously stay ahead if you want to follow this model and I think its like I said the fastest. the person I showed in the beginning.“If you have those two then you’re a viral visionary and if you’re a viral visionary you have supreme influence in your marketplace” “So what is a thought leader?” “Let’s talk about that for a second. which are adopted by the market” “And so this is the model”… “How can you be a thought leader?”… “You have to pick an area that you love and that you’re good at first. Others credit you with a full grasp and understanding of the market. most certain and cheapest way to make a lot of money and build a business” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “They introduce new ideas into the market. recognizes trends before the masses. referenced on other peoples websites if we’re talking about online.com 77 . he says people are walking around with umbilical cords in hand looking for a place to plug in. In an attention deficit world where attention is scarce people look to experts because they are looking for a short cut to making a decision” “So Dan Kennedy. its hard for me to disengage from it and enjoy my life. has lots of inbound links from other non-associated places just because people follow what they’re thinking about. “Not just that you yourself recognize you as an expert but that others do.RebelliousRant. with keen insight into customers.
just make sure if you ever think I shouldn’t release that idea because I can make a lot more money if I kept it to myself that is a recipe for not being successful”. “I built my business on free content. it’s too late. to even consider it”. That’s why I have a good reputation. If you’re like an American football player and you’re thinking on the field. What I’m trying to do with you is the same exact thing. what you found. So if you decide you want to be an internet marketer. “So this will stand in your way if you go into internet marketing more then any thought process.“Where you enjoy spreading the word. If you know any professional athletes. that’s why my business has grown and that’s why. “So becoming a thought leader. I just gave away some of my best ideas. It’s about being in front of everybody and then sharing those ideas. Whenever possible try and be distinct and unique”. you’ll end up in the hospital” Visit the Mal Emery Web Store at www. “When we’re working we’re not thinking we have already done the thinking” “It’s the same like in professional sports. And that you would be willing to speak and write about it for a while to establish yourself without any big payoff” Thought leadership is about sharing your best ideas. where you enjoy telling others about what you’ve discovered. I know a few professional athletes and they don’t do their thinking in competition.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 78 . They’re afraid to reveal their secrets because they’re worried that everybody is going to rip them off”. the hard part is even after you’ve released it to the world to get people to try it. what you’re thinking. I follow this model. “What they don’t understand is that the hard part is not to protect your secret method. With a message that you strongly believe in so much so that even if others disagreed with you it wouldn’t change your opinion. “Many internet marketers though have the exact opposite thought process.MalEmery. here are some other outside requirements that you will have to do”… “You have to multiple your ability to process information. You have to be in front of your market which means you have to know more than they do”.
I want to be left alone and read and I don’t want to be tinkering around and analyzing code on a website”. I’m like more of a big thinker. very technical. I guarantee you that you can do it at 200% right now which would cut your learning time in half” “You can also watch video much faster and you wouldn’t notice it either as long as the pitch is done. When I first got involved online I tried to do SEO and I even taught a few seminars with SEO with Steven Pierce and we were partners. how you go about solving problems. “Steven would get it in like a minute and I would still be tinkering with stuff 2 hours later and I was not enjoying the process. So its no big surprise to anybody who works with me or myself that when I have a problem I like to do research and that’s what the test shows and that gives me an advantage in what I’m doing here” “An effective learning strategy. That was a very real experience for me of not doing something that I was naturally wired for”. “We do this test with our clients and it gives you your modus operandi.com 79 . Its search engine optimization. “It’s not just something that is inborn but it’s actually something that was fostered and you worked with. When you read something having a place to put it so that it’s accessible to you later on” You have to leverage your strengths and do something because who you are gives you an advantage. how you go about learning and retaining the information. “What it feels like when you’re playing to your strengths. there is so much information out there you have to have a way of like when you have a good idea of categorizing it. You can listen to stuff a lot faster then you believe you can and you will understand every word” “I listen to audio between 300 and 400 percent the speed that it normally is and you can do it too. I want to give you an example like a visceral experience of the difference between playing to your strengths and not playing to your strengths” “I’ve had the experience of both and I assume most of us here have. So over time you’ve worked with one and you haven’t worked with the others so therefore that was difficult” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.“A knowledge management system.RebelliousRant. “See strengths are something that you had a natural talent for”. very detail oriented stuff.
you have no idea that it doesn’t come easy to other people. “You’re looking for higher authority websites”. there are influencers out there and there are ways to find them and online it becomes much easier to find them”. you want to be in lots of places. it’s going to be like that every day and that’s not fun. how do you get everybody’s attention? It’s not easy. “I want you to imagine a crowded room. “Moving the free line. getting them into a conversation.MalEmery. And you will get a much better idea from them then you will get yourself” “If it’s not easy for you it’s not a strength”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 80 . then you won’t get their attention”. Visit the Mal Emery Web Store at www. optimize buying”… “Influence your network. So how do you determine your strengths?”… “What comes easy to you. It’s a way of focusing a lot of people’s effort for a short period of time so that you make an impact” “Marketing that delivers value. that’s a concept we have in internet marketing about the more you give away for free the more you’ll sell and the more that people will be willing to pay” “Personal branding strategy. So you better be clear about what is your persona. getting people engaged. getting other people to pass the message along because when someone else passes the message its much more likely to be received because they don’t trust you until they know you”. So you need to think about your life experiences and where you’ve excelled and that’s very important because you will get close to it but you need to ask people who you are close with what they think your strengths are and what your weaknesses are. people talking. You can scream but what if everybody is yelling. “Product launches”. you have to understand what do you want to be known for because on the internet everything is a permanent record. viral marketing. what do you want to be perceived as?” “Multi-channel marketing.“If you’re in a business where you want to be a leader and you’re not wired for it. “So product launches are about entering a marketplace with a grand entrance where it makes an impact. leverage social media which I’ll talk a little more about. It’s always come easy to you.
you were much more likely to buy the album then if you never heard it before”. “About 6 or 7 months ago I did this.com 81 . It bothered me so I wrote that report so I could educate people about the difference”. we did a survey. I only charged $5.5 million. The first one after I released it I made $3. this is the Manifesto Trilogy.“One of the easiest ways is if you go to do a blog search and a site called Technorati and it will tell you the authority of each blog and you will know that a blog that has a lot of other people linking to it is a higher authority site. “It was just me giving them really good information about the difference between an entrepreneur and an opportunity seeker. So these are the first 3. “Record companies were really scared of radio when it first came on the scene. it sold out pretty quickly in 2 hours all that money came in. “I made a mental note. There is a really big difference and opportunity seekers get crushed consistently and I see it all the time in internet marketing. I broadcasted live to 10. But that shows you the power of giving people stuff but it’s not just any stuff and I’m going to tell you what type of stuff”. next launch do a survey about the price. free stuff right. That one 35 page report made me $3. I don’t do personal coaching any more but I did it back then”. give people more free then they’re used to and they will be willing to pay you more and also buy from you sooner. 80% of the people that became my clients had decided when they read that free report they had to work with me and the really disappointing thing for me was the average price they had decided in advance because they were sure it was going to sell out and it did. If you heard a song a couple of times. “So people.RebelliousRant. You want to network with those people” “Moving the free line. People told me. their line and they were like oh don’t worry about it” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I charged $5. And I can tell you that a lot of the other well known internet marketers have done the same”.000 people from a seminar I was having down in Florida.000 was what they would be willing to pay. I was the first person to do that and we maxed out the company that handles Cisco and AT&T.5 million.000 for 5 half hour calls with me and they also went through my e-learning system. The average decision was $10.000 so I left a lot of money on the table”. Then they realized they were wrong because it actually increased sales incredibly. “I built my entire company on free content. The more you give away the more people will want to buy from you”.
“Internet marketers have the ability to move a lot of people at very precise points in times. We put 10,000 people, 10,000 people watched me do a presentation at my seminar for free. It cost me like $25,000 to do it”.
“Then I opened up my coaching program again and I did $2.8 million. When I released the Attention Age Doctrine, 5 days later if you typed in Attention Age not necessarily my pages but pages about me was every one except for one and of the top 13 I was 12 of them. In quotes, it’s probably less now because I don’t think that many people are talking about it but if you put it in quotes which means that exact match, “Attention Age” there was already 23,000 pages about it”.
“So what kind of content?”
“When I studied hypnosis, whenever I do anything I get really passionate about it and I want to study with the best. So when I studied hypnosis same thing. I wanted to study with the best and I did study with the best and I learned a lot but I really didn’t like hypnotizing people so I didn’t do it very long”.
“But one of the things that was really interesting was that they tell you when the client comes in and tells you their problem, just nod your head but don’t really listen because if they knew their problem they wouldn’t still have the problem”.
“So yeah you think your problem is or I think my problem is that I just can’t control myself at night. That Ben & Jerry’s ice cream just calls to me and I have to eat it. It’s my wife’s fault because she brings it into the house and if it wasn’t in the house I wouldn’t eat it. Okay. There is something deeper, there is something causing that”.
“People will tell you that people buy for emotional reasons. We’ve all heard that people buy out of emotion and not out of logic. Here is the thing that most people don’t tell you but I learned from one of my mentors that emotional need that causes that purchase never goes away. It’s never satisfied by the purchase. So I buy a lot of books. I probably read about 4 or 5 books a week and I buy like 10 books a week. It’s like a compulsion, a book buying binge every week”.
“There is something going on there and I don’t know what it is and I really don’t want to know. I have this need but there is something going on. And I guarantee you that I’m never going to read a book that is going to solve it. I’m not going to read a book and go okay done I don’t need to read anymore books”.
“Which is why advice that talks about get a ghostwriter to write something and all that kind of stuff is the most backwards way of thinking about business”.
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“Like you’re not over delivering at the first purchase and you’re not getting a second purchase and this emotional need that caused them to buy doesn’t go away”.
“Is that in every case? No because sometimes you’re not buying for emotional reasons. If you have a flat tire you need to get it fixed, it’s not emotional at that point. But most purchases are done on an emotional basis and the emotion never goes away”.
“Let’s talk about information overload”.
“My belief is that when you have information overload there is a couple of issues going on in your life and one of those issues for a lot of people is they value external information more then themselves, their own information”
Now as long as you have that issue, as long as you value external information more then you value your own generated information you will always have information overload because it doesn’t matter. You have this compulsion.
“But I know if I wrote a report and took that approach it would resonate with a lot of people and it would go viral and it would cause me to sell something else. I only write reports and create videos when I have something to sell. I don’t do it when I’m not”.
“So I wanted to tell you the 5 whys”
I want to do this? Well why do you want to do this? Because of that. Why that? Because of something else.
Why do I want to lose weight? I want to lose weight because I want to be a better father and have more energy for my kids. Okay then why is it important to be a better father? I think it’s important to be a better father because children need fathers and I want to feel good about myself.
“Five whys are utilized when you’re trying to get at the deeper reason. And when you come up with a deeper reason it is the hook”.
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“Michael Masterson says, most people in the information business think they’re selling information. We’ve never thought that we sold information; we sold big ideas that resonate with people. Nobody wants more information, they want a big idea. What I gave you just then was an idea. It might not have been a big idea, it might have been a small idea but it was an idea.
“Your marketing must provide value to your target market”.
“If you are to remember one core concept for the longevity of your business it would be this one”…
“I practice what I preach. You can see all the stuff I’ve given away for free. The reason I give all that stuff away for free is whether somebody buys from me or not I want them to feel that they got value so the next time I have something to market they’ll at least look at it”.
“So every time I’m marketing something, I create really valuable content”.
“And we usually do pretty well but I’ll tell you a lot more people read it then buy it or watch it and that’s fine. My hope is they’re happy with it so they’ll give it another chance the next time”.
“If you’re just yelling and screaming and hype, why should someone like look at your stuff the next time? And the longevity of your business, like I said at the very beginning of this conversation, I’ve had lots of money and lost it and I promised myself I was never going back there.”
“As long as you deliver value in your marketing I don’t think you will be there”.
“But if you don’t, over time it’s like the boy who screamed wolf or whatever that nursery rhyme is. Remember what is most important to your business happens outside your business, especially in this new age, the conversation that is going on about you”.
“You have no control over it so you better deliver value in your marketing”.
“I call this like the new marketing chasm. How you sell must be congruent with what you sell. If it is congruent there is a message to market match and people won’t be disappointed after they bought from you”.
“You need to think of consumers not as your target but as your salespeople, your sales force to go out and get more in a social world and social media”.
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“So I try and do that, I try and match whatever it is I’m selling with how I market. I give them similar information. So in your market, wherever you decide you want to start your business or if you’re already in a business and it doesn’t matter you don’t have to be selling information you could sell anything and you could just think about what are the problems people have and how can you think about them more deeply because most people don’t think at all”.
“So if you spend time thinking about the issue, think about the deeper reason and then this is the other hook…
“If you can articulate their problem better then they you’ve got them”.
“Do you get the right type of attention? You can hit someone with a brick and you’ll get their attention but that’s the same thing as using hype and cheesy types of stuff that you’ll be embarrassed about a year from now”.
“You don’t want to hit people with a brick and I assume the laws are pretty similar and you’ll go to jail here. But you would get anybody’s attention if you hit them with a brick”.
So if you have a business now how are you going about getting the attention of your marketplace?...
“Become a thought leader to get attention, move the free line, give more then what they ever expected away, piggy backing and I’m going to talk about that in a second, PR and if we have a chance I’ll talk about that, be different, have something different and unique to say. It’s the same reason I name all my documents weird things. The more distinct you are the easier it is to remember”.
“Make a grand entrance and that’s product launches and viral marketing and then social media optimization”.
“Okay piggy backing attention”…
“When I thought about this concept of jumping on other people’s attention I realized that I’ve done that in every business I’ve been in”…
“In the clothing business we had a lot of celebrity clientele, my store was in Manhattan and Madonna and Eric Clapton and all those people shopped there. So any time they came in someone called like the gossip columns so we were always in the gossip columns. And that got us a lot of business”.
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it’s the same stuff”. third is copy and it’s a lot less. Is you helped other people do it. there are 3 types of proof”… (“If you can have the third type of proof you will always sell more”) First type of proof is that you did it but most people have a self esteem problem so the fact that you did it doesn’t mean anything to them. “This is an offer that gets attention. “They solve an urgent pressing problem with a uniquely superior solution. But offers have a lot more power to them”. “So I’m not always saying you can do this. But copy is the easiest to adjust which is why it’s so important. it’s very important but in direct response the list is the most important.MalEmery. So it’s a better solution and it’s also a different solution that is backed up by as much proof as possible with an appealing proposition that is hard to resist” “If you have an offer like this you’re set. I’m just laying it out there for you so that you look for it”. this is head and shoulders and they leveraged a conversation that must have happened a long time ago between Brad Pitt and Jennifer Aniston.“And I’m not the only one who uses this.. That’s good but maybe that person was smarter than me.. Visit the Mal Emery Web Store at www. PR Marketing “This is one of the best ways to start to market your business online today”. An offer is what drives the sales not copy”. Jennifer Aniston was complaining about his dandruff and so the whole thing is an ad. “Proof that gets attention. “Copy is important. “Offers that get attention have certain characteristics”. now I believe you can do it for me. Tell me that you took some brain dead person who couldn’t speak and you turned them into a success. second is offer. offers can either get attention or not get attention”. Show me that you helped someone who is stupider then I am with less resources then me and now you have my attention.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 86 .
com 87 . create them to appeal right to the buyers as opposed to before where you were appealing to the journalists”. I also think blogging is incredibly important if you’re going to be a thought leader in your space and has anything to do with online or information”. “Write releases full of your key words in your copy but don’t over do it”.“PR in the old days because I used to have PR agents work for me like in my other businesses and it used to be about getting the medias attention because they were the gatekeepers to society for mass attention. they have influence” “And if you’re going to be a thought leader and you’re going to try and grow your company in this manner then being connected with them would be a very good thing”. “But you should have a blog and you should post on a frequent basis and then you should try and network with the other important bloggers in your space because they have authority. “The attention concept. If as your business continues to grow it continues to need more attention from you then it won’t be scalable and it will top out”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. The purpose in having very structured goals for your employees and focusing everybody’s attention on only a few goals is incredibly important these days”.RebelliousRant. I can tell you that it’s just as significant in growing your business and how to run a business and also in your own personal life”. “I think that PR is incredibly important and that’s why I put it there. “A scalable business is a business that can grow without requiring additional attention from you. “Find good reasons to send them out. “You should be doing press releases on a consistent basis at least a couple of times a month”. If you do something the same way over and over again you eventually learn it through rote. “So now press releases are about contact with your audience and its about releasing them on a frequent basis because they actually get very good ranking if you do it correctly”. I already told you it’s not like that anymore”. what we talked about today was primarily from a marketing angle. So those are 3 things as far as running a business where attention is just as important like how you manage it. “Systems are in place so that you can pay less attention.
you would be able to come up with them for the most part”. “So attention is much bigger then what I just talked about today. I guarantee you it would be less then 15% or 20% of your time but these are the big challenges in your business” “Which means the biggest challenges in your business aren’t getting the attention they deserve”.MalEmery. I want you to just appreciate that and just have more of an awareness like when things go on in your life regarding where do you place your attention? Is it deserved? Who is sucking your attention up?” “But I wanted to share that with you because I see the impact of people who channel it right and I see the impact of people who don’t and I’m convinced that this is one of the major differences in successful people and people who are not successful” Visit the Mal Emery Web Store at www. “That sets up a chain reaction that if you handle it well doesn’t really impact you and if you handle it poorly can actually set you back big time.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 88 . “Then if I asked you how much time you were spending focused on those.“There is generally more demands for your attention then you can satisfy”. If you have a business and we spent 5 minutes together and I asked you to identify the top 3 challenges you currently face in your business.
com 89 . In this chapter Ted reveals the secret insights that have led him to a lifestyle most only dream of. He is known as the 4 Billion Dollar Man having sold that in products through his range of companies.SECTION 2: SPEED WEALTH MARKETING SECRETS “Secrets To Becoming An Entrepreneur Rather Than An Employee” Ted Nicholas is a master copywriter and presenter. I think that is a risky way to live” TED NICHOLAS For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “In my mind it’s much less risky and much more rewarding psychologically and financially to be an employer then to be an employee.RebelliousRant. Your fate or fortune is not in your hands as an employee it is in someone else’s.
He ha as spent millio ons of dollars s. To oday Ted is Pr resident of Nicholas Direc ct. testing wha at worked and w w what didn’t. . public sp peaker. sel lf publisher. Whether you are e or aspire to o be an entrepreneur.500 to att tend and feel l they’ve gott ten far more then their m money’s worth h. a free ezin ne where Ted d shares secre ets of his dire ect marketing succ m cess that mad de him a mill lionaire. At ttendees hav ve paid up to $7. his ow wn company w which market ts his books. exe ecutive salesm man. co opywriter. Inc. Ted also pr roduces the n newsletter Su uccess Marke et. au uthor or copy ywriter Ted N Nicholas advic ce will change your life forever. As a consu ultant Ted has s provided se ervices to com mpanies in ne early 100 diff ferent industr ries and when Ted was just 29 he was selected w d by a group of business le eaders as one e of the most t outstanding g businessme en in the na ation and inv vited to the W White House t to meet the P President of t the United St tates. He h has written 1 14 best sellers s and has pu ublished 53 b books by othe er authors an nd serves on t the Boards of f numerous c corporations. p public speake er and direct marketing ex xpert. bu ut for his clients ar round the wo orld also. Ted found out early wh hat it takes to o make peopl le buy.Int troducin Ted Nicholas.9 billion dollars in sales within not o only his own company. audios an nd videos. He has pro oduced over $ $5. ne ewsletters. He found from m his testing t that it was th he words that t made the di ifference in a any marketing. ng “Master Copywr “ r riter” Ted is a wo orld renowne ed author. m Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . se eminars as we ell as other in nformation p products. Ted curren ntly holds sem minars in Euro ope and in th he United Sta ates on direct t marketing a and self publishing. Ted started d his first bus siness withou ut capital at t the age of 21 years old and since then has had 22 co ompanies.
I wrote my first book which was called How to Form Your Own Corporation Without a Lawyer for Under $75. I went to 9 publishers and they all turned me down and said it would never sell. “In about 3 months I was so bored with the life of retiree that my friends started coming to me and asking me for marketing advice because they saw me as a marketing specialist because my businesses were all very heavily marketed and well known in the US and Europe as well”. wholesalers. Really the most exciting is the direct marketing method I employed then and now with so many clients and my own companies”.com 91 . I would be a happy. retail shops but I found when I ran my first $90 ad in the Wall Street Journal in 1973 and got back $360. when the book was completed I couldn’t get a publisher to publish it. Basically that kicked off my direct marketing career”. I thought I would try retirement because I had long…by then I was very blessed with success. “After spending a number of years in business. However. So in 1991. by the time I was 29 I had 30 stores and yet my biggest thrill in life was to write letters to the editor and get them published in newspapers and magazines” By the time I was 35. “Basically. I knew it would sell because of my experience as an entrepreneur”. It’s the largest selling book of its kind ever”. happy man”. “I worked with salesmen.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Ted Nicholas Taken from an interview on ‘Advertising Secrets of Ted Nicholas’ “I thought some day if I could ever make a living writing words. And happily that book has been an incredible best seller with about 2 million copies in print. I had enough money to retire and sold my businesses for more money than I could ever spend”.RebelliousRant. I started consulting with people and in 1991 I also decided”… For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “I knew entrepreneurs were like me and didn’t want to if they could avoid an unnecessary legal fee they would be happy to do it.
“I’m not opposed to a good education and in fact I think it’s very good to get as good an education as possible. And what I wanted to encourage them to do was to look at the alternative to working for and becoming an employee”. its much less risky and much more rewarding psychologically and financially to be an employer then to be an employee”. how you work. I didn’t know what to charge so I charged more then anybody else charged in the US because I felt I had a much more valuable message then other marketing presenters in the sense that I was an entrepreneur first before I became a marketer”.” “So I did my first seminar. your responsibilities and so forth”. when you work. Visit the Mal Emery Web Store at www. But it depends on how you define education” “What I don’t like about conventional education is that it teaches you or focuses on you becoming an employee working for someone else. someone else decides if you work.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 92 . “Most of the world and I know this is the case in Australia and the US. “In that seminar I charged more money than anybody else because I knew I was going to deliver more value and who did I get as attendees but all of the Olympic champions of business who were fans of mine or readers of mind and they basically since then I’ve just done hundreds of seminars and been consulting with clients all over the world”. your salary. “Whereas most marketers basically make their living as marketers and not necessarily entrepreneurs. most of Europe the idea that through the culture that the parents have is that they would like their children to get as good an education as possible and then ultimately get a good job”. “In my mind. “When you’re an employee. In fact a lot of them by their own admission are very poor entrepreneurs”.MalEmery. your hours.“The number one thing people need if they want to be successful is information about marketing and being a successful entrepreneur. especially in today’s world you’re subject to the whim of someone else.
“Too many. Its one of the reasons I dropped out of school when I was in my first year at university because I felt I was really wasting my time and that was learning how to be an employee and not an employer” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I like to talk with students. “Many of today’s trends are heading in that direction. “So while entrepreneurship may not be for everyone. such as the internet where you can work from home and provide services to companies without necessarily having to be in someone else’s building and being a so-called employee”.RebelliousRant. except for my father’s example as a small business owner. small marketing techniques that I use in order to determine how many people are raising their hands in interest and once that interest is shown then I can capitalize”. “So I like to focus on entrepreneurship and I like to also dispel as much as I can the myths about entrepreneurship”. “That was the whole idea.“Your fate or future is sort of not in your hands but in someone else’s hands. “A lot of people believe the myth its very risky and that it’s a highly hazardous kind of occupation”. I am not a gambler. “First I like to create a small level of interest before I go further” “This is the message I like to bring…and the only time I speak at absolutely no charge is in schools and universities. What I like is what I call calculated risk where I’m going to do everything I can to create an opportunity for myself and my customers in such a way that provides the least amount of risk for me and the largest potential for reward”. a bigger percentage of the population become self employed”. not only my own family and friends and their children but I like to talk with young people and offer an alternative”. I think that personally that’s a very risky and a very unsatisfactory way to live”. my professors and teachers basically wanted me to get a degree. I think it’s certainly the case that the majority of people I would just like to see more and more. I run in many cases small ads. work for somebody else”.com 93 . “Basically that’s the way I structured all of my businesses where I risk small and what I call roll out big. In other words. get a job. I know when I was growing up I never had. “I personally dislike risk enormously.
“All of you people listening to me right now if you’re thinking about information marketing. Visit the Mal Emery Web Store at www.” “Yes the advertisement was for the first book I had written”. they had sent me their money for the product before they received it. And I thought this is terrific because a small business entrepreneur like me because I basically had no money. I decided to publish it myself and in effect become an information marketer”. “Now it just doesn’t get any better then that as an entrepreneur marketer”. “That $300 I made was the most enjoyable $300 I ever earned” “By that time I had formed all these other companies in the candy and ice cream business and I found that when I was a retailer in a conventional business. “How To Form Your Own Corporation Book’. It was only about 25 words but those words were magic words that caused people to call or write for more information about the book. “That was my first product and I started with that small $90 classified ad. $96. I had to first produce the product. It is the world’s best business”.000 in debt and no money whatsoever”. it was $90 ad that returned you $300 or so. which I’m a firm believe in. “I had about $800 in savings is what I started with and I could create a huge international business running these small ads all over the place and people would send me money before I delivered the product”.How to get started in the information marketing business. then offer it for sale in the marketplace and then I would get customers who liked it to come back again and again. offer my product and if people liked it or loved it they kept it. which is one of the secret ways and I’m going to show you how you can do the same thing”. But I had to finance the whole thing” “What got me the most about the information and direct marketing in that way was here I could offer my product in the marketplace with a money back guarantee of course. my candy and ice cream. 9 publishers had turned me down.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 94 . “In the meantime.MalEmery. “Didn’t you put your first ad in the Wall Street Journal back in 1973. you’re thinking on the right channel.
They basically create the product and then they sit down with a dilemma that everybody has when they have a finished book” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.com 95 .“That’s the way that you want to ideally market your products because you can build a big business and your customers are happily financing the business without you having to go out and borrow enormous sums of money to create this kind of enterprise” “This way of thinking is what a really successful marketing entrepreneur has to do these days. “I believe there is one good book in everybody” “Essentially as a self publisher here is the way I do it” “First of all. a publisher. your biggest task is getting your marketing together so that you can get the phone to ring or the coupon to come in or the email to be sent or a combination thereof which is really the best way”. I create before I write a word of the book I write an ad for the book” “The exact opposite of what most writers and publishers do. to publish market and distribute your book. “And very few people except say the direct marketing insiders fully understand that idea” “I like it much better to have all this impact in the marketplace before I even produce the product” The process of self publishing your own books… “First look at conventional publishing quickly and then we’ll look at self publishing” Conventional publishing involves getting a 3rd party. “You’re getting people to respond in the way they prefer to respond but you’re doing it in such a way where they are basically ordering the product before you even are producing it that’s fantastic”.RebelliousRant. Think about getting the marketing together first because while the product is crucially important you have to have a great product or you can’t succeed in any field” “Your information product has to be wonderful so people love it and benefit from it” “Assuming that’s the case.
“It’s exciting because like title is crucial the Table of Contents are crucial. So I come out first with the electronic edition of a book and then I have concurrently very shortly thereafter with the bound edition of the book”. “I started selling my books on the internet in 1999 and I’ve sold hundreds of thousands of copies of my books. “These are the kinds of books that I have written 14 best sellers and they’re all how to information books. Visit the Mal Emery Web Store at www. a lot of interest in my forth coming book then I sit down and I write a fantastic Table of Contents” Most books. So I write the ad and what I then often do is send the ad that I wrote to a small list of my best customers”.“I write the ad first because then that forces me to think through my proposed book from the reader’s point of view which is the only way your book will ever succeed if you somehow touch the reader’s mind and heart” Let’s talk about non-fiction which are how to books. “Then I sit down proceed and write chapter after chapter until I finish the book”.MalEmery. I don’t even print it yet because it’s available electronically and it’s incredible to me”. information books that I’m sure your audience is most interested in”. “Now mind you I have not written a word of the book. “So after I finish the ad then I’m in a position and I get interest. I make it an electronic edition. I know I had better go back to the drawing board and not waste my time on this book”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 96 . And still every time I think of it it’s like a miracle”. I make what is called a pre-publication offer and if I get a lot of orders for the book that gives me a lot of encouragement that I’m in the right channel”. If it happens to be in a bookstore people look at the Table of Contents very often before they buy the book”. “Then the first edition of the book normally these days I bring out on the internet. if you go in your local bookstore and look at the Table of Contents it is tremendously boring. “A lot of people what they do with my books is they print it out and then they punch holes in it and they put it in notebooks. But I send the ad and if I get a lot of people sending me orders for the book. “If nobody responds to my letter. So I create my Table of Contents like I do an ad where it’s exciting”.
com 97 . how can I write a book that is going to last forever. So this is the way I go about the idea of self publishing” “What I’m building in to my books is experience in the marketplace that works and is proven and I show examples. “In addition to the fact that I send it to reviewers and others who may write favorable reviews and often do to my books. “All of my books have universal concepts that are used forever”. “This is what I have in my mind. the concepts are going to last forever” “Then I can market the book forever and it can help people forever. they are not dated. “I feel the 2 best ways to learn in life are books and travel” “The most sophisticated people that I deal with are”… “My book and newsletter readers as well as the people that come to my seminars because they are information seekers. I’m happy to say” “Those reviews become like free marketing material for sale of the books as well” “I write all my books on the basis of they’re perennial books. money and effort at the seminar. They’re a book forever”.RebelliousRant.“Then essentially the ad that I created before I wrote the book often is the basis of or is the exact marketing campaign that I use when I offer the book to my entire mailing list” “Then I put that same ad on maybe the internet and on the magazines and newspapers as a space ad and then I proceed in marketing the book and going forward and getting my book out to as many places that are appropriate for the marketing of the book”. I show how the reader can create their own variations of what I’m talking about in the book”. they are not like a book for this year. In other words. The people that come to the seminars really are willing to put their time. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “So they’re the people I admire the most because they are taking action toward educating themselves in a way that is really useful”.
So I’m personally very interested in health”. they deserve the credit for taking the action and taking the information that I offer and using it to build their own careers” “I assume most of the listeners here are entrepreneurs or want to be entrepreneurs”.MalEmery.“I’ve gotten so many testimonials from people who attend my seminars. “All the listeners are converts to the direct marketing style of selling. “You and Mal have been great pioneers in Australia in getting the message out about how valuable direct response marketing is so the people are very fortunate to be on your list”. what I do. “One of my many passions is health because we’re 10 years away from breakthroughs and we’re all going to be able to live to be well over 100 and probably 120 or more and God wiling and barring accidents. the number one thing that people listening to this call need to be able to do to sell their products and services it is to craft a sales message that gets someone to not only be interested in reading it but get someone to sit down and actually place an order and write a check for your product” “Now that is easier said then done because everybody in the world would like to do that or would like to be able to do that.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 98 . I’m sitting here right now in Switzerland as we’re conducting this call looking out at the snow clad French Alps across Lake Geneva thinking that I’m a pretty lucky guy that I’m able to live this kind of lifestyle”. in this case it happens to be a company that I’m a partner in”. Visit the Mal Emery Web Store at www. I would like to be one of these people. They’re all very interested in direct response marketing and the techniques you employ to sell their products or service”. the impact on their career and their lives that that’s part of the reason that keeps me going is helping people in playing a role in their lives with regard to the information I impart”. “Do you want to run through some of the advertising strategies that you may use to sell your products and services?” “Basically. “I often people are willing to give me all the credit and I don’t think I deserve the credit. “What I’m going to do when we finish this call is what I do basically every day and that’s write a sales letter for. And when I think about it.
“So the very first thing I think about is how can I craft a sales message that is going to be exciting and still truthful and full of benefits and compelling reasons that someone is going to want to buy the product?” “Then I think about once I start working on that message concurrently I’m thinking about where am I going to put this message?” The internet Direct mail Space ads Radio TV “It depends on the market. never heard of your product and somehow you’re going to get that individual to write a check and place an order”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. how good you are in looking at outside mailing lists. “No matter how successful you are.“So when I finish this call. I’m sitting here in my office looking at these beautiful mountains and I’m writing this sales letter and people are delighted to pay me a lot of money to do it because I generate so much money for them”.RebelliousRant.com 99 . “So isn’t that a wonderful way to live your life? And everybody listening to the call will be able to do that once they learn the proper ways of communicating”. never heard of you. the very best list you’ll ever have are people that already have bought something from you or have gotten something free from you and they know you and trust you and they love you”. “So basically what I do for every product is the same thing every listener has to do for their product. looking at magazines and newspapers and analyzing and so forth. You basically have to create a message. Who is the market for the product? The other question I’m always asking myself is who is the market for this product or service and where and how can I reach them cost effectively?” “Now the very best way for you listeners can create a huge market for your own products is to basically have a large list that you’ve developed of your own”. here is the way I look at it”… “You have to create a message in order to be able to effectively sell your product to another human being who is a complete stranger to you.
“Whereas a lot of people these days want to become so-called internet. “Now I personally object. they want to be huge successes on the internet so they think about and focus on the technical side of the internet which is not important”. being invited to buy another book or newsletter or home study course that I offer”. “Because you can hire people at very low cost that are the technical experts that can help you with the internet pages and a lot of the electronic stuff” But that’s not the key thing. any other marketing guru or source of information”. “If they find that what I have shared with them works for them in a big way then naturally they’re very receptive to being invited to a seminar. “My most successful students are first understanding and studying the science of direct marketing and the internet being one of the best ways to direct market.“Now one of the reasons that I have a free ezine on the internet with thousands of subscribers worldwide is because it enables the people who are interested in the work of Ted Nicholas and interested in my work to try my work at no cost to them and they can compare what I’m saying with anybody they choose. “When you’re sitting there you have to create yourself and find a way to get that message out to a lot of people”. they get involved”.MalEmery. “The key thing is getting a good message out to the people” “And so this is how I look at it and this is how I recommend other marketers look at their business is to”… Visit the Mal Emery Web Store at www.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 100 . And basically what they study is how to create sales messages and then using my recommendation in choosing the place they put the message”. my most successful students who are multi-millionaires are first students before they become practitioners”.
“If people don’t read the headline. no matter how good your sales letter is” “So while most copywriters and marketers they write the letter first and as an after thought they write the headline. I really don’t have a particular favorite”. direct mail usually runs on a percentage basis about 4 times”… “If you have a list of people on the internet of let’s say 20. And you have to get people’s attention and if you don’t get that attention you’re not going to be able to sell your product no matter how good you are.com 101 . “I’m more focused on the message then I am on the medium if you see what I’m saying”. they can easily turn the page or throw you letter away”. the offline list usually pulls about 4 times as much as the online list because people take the time more to read letters they get in the mail and so forth”. “It’s very easy to bypass what is on electronically and they don’t read every word” “If people ask me my favorite medium.000 who bought something and you have another list of direct mail who bought from you.000 on the offline list. “On the internet you have to have a fantastic subject line which acts like a headline. “The first thing I do is I focus my efforts on creating a powerful fantastic headline then a powerful and fantastic sub headline because that’s what people read”. “I write usually for an ad of any kind that I’m doing sometimes as many as 250 headlines before I write a word of copy.RebelliousRant. 20. “I mean 5 or 10 years from now there may be some new electronic bouncing off satellite system that is different then what we have now and you can rest assured my messages will be there if I can reach customers”.“First focus on the rules of direct marketing and then applying it to different media. “90% of the success with any direct marketing message regardless of the medium that you use is the headline”. Sometimes direct mail is by far the best way to reach your audience and all things being equal. whether it’s an email or a letter I’m delivering through the post office”. “Then the first sentence” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I do the opposite”.
3. “It has to be very powerful and it has to meet certain rules”.MalEmery. your list. an offer such as 50% off can be powerful.“This sequence of what you write and when you write it is critical because of a lot of different psychological reasons”. no matter how good my letter is I’m not going to be able to interest the person because its not their passion. “You have to have the list that you’re sending to” “A lot of people think if you have a great piece of copy written by anyone. and your copy in balance” “What is the next step that you’re going to do?” Visit the Mal Emery Web Store at www. “You have to have of course your copy”. half price. if it’s to the wrong list you’re not going to get any response”.“The other thing I focus on is the offer”. but even more powerful I found over the years is 2 for the price of 1. “You basically want to start out with your headline on your sales letter and if it’s a piece of mail you’re going to deliver through the post office your teaser copy on the outside of the envelope is critical or if it’s an electronic message your subject line is critical”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 102 . “How are you going to present your offer in such a way that excites people enough to buy the products?” “I test offers all the time and I see the results. “I write the greatest sales letter ever written for someone and I’m trying to induce them to buy a fishing tackle that is perfect for catching bass and the person has never fished in their lives. For example. “So you have to have your offer. its not their interest”. including me. “There are 3 things that you have to have”… 1. Where the same revenue might be coming in to me but the way you phrase and position the offer either induces more people to buy the product or turns off people that they’re not interested because of the way the offer is”. 2.
500 people.500. I would then send it out to them”.com 103 . “Then in about 30 days after the mailing is dropped what we do is 30 days out we look carefully at the results because you would have roughly half the response that you’re going to get.000 to 500. I know exactly what my orders are going to be before I send out those big mailings”. so you’re going to test 3 different lists on your first go around”. “That’s why people think I’m a big gambler Dave because they think God I’m doing these huge mailings. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. You’re going to have about twice as many orders come in that come in the first 30 days before the mailing exhausts itself”.000 from 3 different lists. “You look at the doubling date and if it looks really good. 2.000 people”. “So I’m going to sit down and now if I’m doing direct mail. “Then I go back and I then plan to go out on the next mailing lets say for like 15. On the basis of that test I’m going to be able to decide whether I crank it up and go to larger tests or go back to the drawing board and rewrite the letter or what I do from that point”. I’m not a gambler at all. in other words. if you double the potential sales at that date and it looks very profitable let’s say on 1 or all 3 lists then you’re in great shape”. “If that doubling day. I would take the 7. “If the offer is being made on the internet. for example.000 or 20.RebelliousRant. I can be much less. We call it the doubling date. when you rent a mailing list many of them have a 5. my pencil doesn’t have to be as sharp because the internet names to mail to them costs very little or nothing”.000 name minimum but you can rent 5.“Basically I sit down and do the smallest test that is going to give me the most information and feedback.000.000 to 250. What I would do is perhaps take half. if you get double the orders because after the first 30 days you’re going to have people straggle in. 30 days later”.000. I must be a big gambler. of each of the lists so my total mailing would be 7. many of my mailings go out to 250.500 people and carefully code my order coupon so that I know where and from which list my list are coming from. “But I usually do not send to 15. Then after I do that process that’s when I would go from there to 100. let’s say not as precise with my pencil.000 on the list(s) where I’ve made a very nice profit and I’ve got all these new names on my mailing list.
In some ads there is always some fall off in response and I’m always looking for that next great. “Ted. “I often will in every mailing which is a repeat mailing is I’ll test a new headline on the letter and the envelope because that’s the easiest and cheapest test to do”. “But in the context of having good response. Repetition of an offer that people are excited about.MalEmery.000 to 5. “So I write a letter B and I’m always testing a small panel of the mailing list of let’s say 2. it’s been great talking to you today. great response the first time you’re going to have good response the second time. Your information has been priceless!!” Visit the Mal Emery Web Store at www. “People are reminded about the first or they almost bought the first time and very often repetition can help you. If it equals the first letter I’m now in great shape because now I can have 2 alternative letters I can send out.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 104 . So I can go out to my list and possible other lists for very low cost and then I can basically evaluate in the same fashion”.000 people of my new sales letter that may or may not exceed the results of the first sales letter”. Be careful with the word repetition because repetition in itself doesn’t sell. repetition of that can be a big seller”. that’s essentially how I’m looking at it and in the meantime how I’m always thinking about it is new sales letter and new ads that I’m going to test against what I call the control”. I would within no more then 60 days I would make the offer again in exactly the same way because I get about 50% of the orders I got the first time of a successful offer the second time I go out”.So I may not get the response percentage that I get in direct mail but I get a response without a lot of investment. very often just by changing the headline”. “If it exceeds the results of the first sales letter that’s beautiful because now I have an even more profitable mailing. “If I get a huge response whether it’s the internet or offline.
RebelliousRant.com 105 . strategy and timing. In the next chapter Carlo Castellano will show just how to achieve that trifecta! “It doesn’t matter what world economies are doing. down or sideways you should be able to make money in any economic climate”.SECTION 2: SPEED WEALTH MARKETING SECRETS “How To Trade The Market And Generate Cash” Learn that the key to making money out of the market is achieving direction. if you know how to make money when a share price goes up. CARLO CASTELLANO For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.
Ten ye ears ago I had d no idea tha at trading would open so w o many doors s for me and I would end u up living a life estyle I had o only dreamed d of.Introd ducing C Carlo Cas stellano. ‘The rewar rds from beco oming a successful trader r are truly am mazing. “Trading Strateg g gist” Carlo bega an his working career in su upermarkets. He is now t the Chief Inve estment Offic cer of Trader r Circle. sha aring with aud diences his sy ystem that he elps him cons sistently find successful tr rades and gen nerate multiple stream m ms of income e. He eventually found him mself employe ed by IGA.’ Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . . Carlo found he was spe ending less an nd less time w with his family and one da ay came to th he conclusion n that he was missing ou w ut on life. He w wanted to be ecome financ cially So he mad free… Since begin nning his care eer as a profe essional trader he has edu ucated literal lly thousands s of people in n the art of f trading. . He e worked fo or a gentlema an that owned two countr ry IGA stores which were located over a 1hour driv ve to his home in Melbourne and his job was M s to help the businesses to o turn around d a $1 million n dollar losses s into $1 million do ollar profits p per year. de the first ste ep and starte ed investigating the share market.
MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Carlo Costellano
The following is taken from Carlo’s presentation at a recent Mal Emery event entitled ‘Trade the market to generate cash’.
“My name is Carlo Castellano as you heard and I’m a trader that’s what I do. I trade the market. I trade the market to generate cash. Who needs more cash? Fantastic, I’m in the right room then”
“Now I haven’t always been a trader” I
“One day I’m in my office, working for IGA I thought to myself why am I in this job working all these hours and not spending time with my family? Now why do we do that? Does anyone know? For money, we do that because we need money”.
“And I thought to myself there has to be easier ways of making money”.
“You see I had friends who were making money through investing. Not huge amounts but enough to get them by and I thought to myself if I could learn to invest, make some money from investing, maybe what I could do is quit this job and maybe get a job working 2 or 3 days a week”.
“Now who would like to do that work 2 or 3 days a week? And the money I lost going from full time to part time I could make up through investing. But my problem was at that time in my life I had never invested in anything”.
“I didn’t have a clue about investing. So what I did was I started reading books on investing, I started attending seminars on investing and after reading all these books and attending all these seminars, guess what I did? Nothing, absolutely nothing”.
For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.RebelliousRant.com 107
“One thing I found when I read these books and attended these seminars I came across a common theme and the common theme was this that every book I read and everyone I listened to they seemed to say that their way of investing was the best way to invest”.
“Now who has heard that before? But if everyone is saying that their way of investing is the best way to invest, which is the best way? It confused me, so I did absolutely nothing”.
“So I just kept working away in the supermarkets”.
“Then one day a sales rep comes into one of the stores and I had gotten to know this sales rep quite well over time and I told him how I wanted to invest but I didn’t know what to invest in”.
“He said Carlo why don’t you try trade options. I said options, what are options”?
“A couple of things he said caught my imagination and one of them was this”…
“Carlo once you understand how to trade options it’s possible to make money in the share market when a share price goes up, goes down and goes sideways”
“I thought is that true because all I understood about the share market was you buy shares and they go up and they make money. But if they go down you’re going to lose. I thought is it true? And what does that mean”?
“So I started thinking about it and to me what it meant was if I understood how to make money when a share price goes up, goes down or sideways I should be able to make money in any economic climate. Does that make sense”?
“It doesn’t matter what world economies are doing, if you know how to make money when a share price goes up, down or sideways you should be able to make money in any economic climate”.
“So what I did was start reading books about option trading and I started trading options”.
“Now options trading in Australia started back in the late 70’s, 1976 actually. And back in the late 70’s or early 80’s if you wanted to trade options you had to have a full service broker. And if your broker said buy you had to buy, if your broker said sell you had to sell. You pretty much had to do what your broker said”.
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“The reason for that was this, your broker was the only one who had the information to be able to make the decision on what to buy and when to buy and when to sell”.
“But you see what has made trading accessible to all of us is the internet”.
“Because of the internet we can now look at the same things they look at. So now we can make the decisions for ourselves without having to rely so much on our brokers”.
“But my problem when I first started trading was this, I was still working when I first started trading and at work we didn’t have the internet because that was a few years back. So how was I going to trade”?
“Well you see when it comes to trading the market, many people have many theories but I’m of the firm belief that if you want to make money out of the share market you’ve got to pick the direction right. Does that make sense? See if you know how to make money when a share price goes up, down or sideways, it’s all about then picking the right direction”.
“But what I used to do is go home at night because I didn’t have the internet at work and I used to go home at night and do my analysis”.
“What we actually analyze as an options trader is the share price”.
“What an option is it’s a derivative. Now what that means is it derives itself from something else. And what an option derives itself from is the actual physical stock”.
“So what happens is when a share price fluctuates so does the price of its options. So I used to go home at night and do my analysis. Then what I used to do is I would do my analysis and I would pick the future direction of a stock”.
“So I would have a form of view of what direction a particular stock would go and I would write myself a short list”.
“It looked like this, for instance, CBA I expect that to go up tomorrow. So what I would do is put an arrow just like that on a bit of paper”. I would end up each night with a list of 2 or 3 stocks that I expected to go in a certain direction the next day”.
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“Then I would do with that list is I would give it to my wife. You see my wife is at home looking after the kids during the day. We had the Internet at home. So I would get her to periodically check the share price and then fax me the share prices to work”.
“So when I received that fax, if Commonwealth Bank was going up like I expected, I would ring my broker and I would buy the appropriate option. If Woolworth’s was going down like I expected I would bring my broker again and buy the appropriate option”.
“My position at IGA was just to make my boss money. At that point in time I was making him millions of dollars cause I ran his business”.
“Now I wouldn’t stop for lunch because when I work at anything I put 150% into what I do. Who else in the room does that? The reason I started so early and got home so late was because I won’t leave anything that has to be done that day for the next day. I would make sure it was done that day. And I wouldn’t stop for lunch. Why stop for lunch? It means I would probably get home an hour later. So I would eat while I was working”.
“I then realized I can’t do this; I can’t work for someone who thinks of me in that way”.
“This was in the month of May and I said I’ve got to make as much money from trading, so by the end of the year I’ve made so much money from trading that I can quit this job and just get a job working 2 or 3 days a week. I made that commitment to my wife, to my family, to myself that I was going to do whatever it took”. “So it got to the end of the year and guess what I did? Quit? No, quitting a job is scary. When you’ve got a family, you’ve got commitments, you’ve got debts, quitting your job is a scary thing to do”.
“What I did was I went on 3 weeks holidays and in those 3 weeks I was able to look at the market whenever I wanted too. I was able to look at it in a way that I didn’t have to worry about somebody looking over my shoulder and telling me off. And in those 3 weeks I was making more money trading then when I was working. I said to my wife, I can do this. I’m going to go back to work on Monday and quit”.
“You see a funny thing happens to your psychology. When you learn how to use money to make money you start to question things”.
“If you know how to use money to make money why are you working for it? Now don’t get me wrong, there’s nothing wrong with working for money. Do you think up here I’m working for money? Yeah but you know what the difference is between me and most of you? Let me explain it this way”… “
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I’m going to talk about options. today go out and buy those stocks or Monday go out and buy those stocks. I am licensed to speak to you today. I trade the market to generate cash”. To speak about the share market you have to be licensed in Australia. You buy a stock you are buying a financial product. I invest in property”. who invests in shares? Okay so I’m going to challenge you today because the way I’m going to show you the way I trade is short term. If you’re thinking about acquiring a financial product you should consult our financial services guide. I invest in shares. I would say yeah who would want to hear about supermarkets.com 111 . It doesn’t mean that it’s the right time today. stocks are classified as a financial product. “Now before I get into how does that. “See trading is my passion and it’s become my life. I love it and do you want to know why it’s my passion? It’s changed my life”. When you invest in shares you’re thinking long term and I’m a short term trader. I do invest as well. which is on my website”.RebelliousRant. 15 years ago I couldn’t imagine this that’s how much has changed my life. I invest in businesses. Is that okay with everyone”.so any general advice contained in this presentation does not consider your objectives. I’m going to talk about historical trades that I’ve done” “Now at no stage am I saying to you. That’s how much this has changed my life and it’s my passion” “For instance. It’s enabled me to meet people I would never have met before. “Today. “You see 15 years ago if someone said to me Carlo one day you’re going to be up on stage talking about what you do for a living. Now only keep your hand up if your passion is your job”. “Now what that means is this. I’m going to talk about stocks.Do you have a passion and keep your hand up if you have a passion in life. You buy an option you are buying a financial product”. your financial situation or needs and you should consider whether its appropriate for you. Now I am and part of my license agreement. I’ve met Mal and I would never have met Mal if I didn’t do this and so many other people. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “I invest in many different ways but I trade the market and I trade the market to generate cash. Because back then when I did buy it was the right time to buy.
“The other thing is because I am licensed that should also give you some confidence because I am regulated. There are things I can and can’t say and that should give you comfort because I can’t say anything that would mislead you”.
“Now I told you that I invest in the market and I also trade the market. Now to make money out of the market you need to be able to do some analysis. There are two types”…
Fundamental Technical analysis.
“Now what fundamental analysis is it’s about reading company reports, profits and loss statements, announcements that come out. It’s also about understanding the economy, how different factors within the economy affect the share market”.
“If interest rates go up how will that affect the share market? Now 99% of the time interest rates go up and share price falls. The market falls. Now why does it fall? It falls for a number of reasons but one of the reasons is this, you see if interest rates go up that means you have to pay more money on your mortgage. If you’ve got to pay more money on your mortgage what that means is you’re going to have less disposable cash to spend”
“If you’ve got less disposable cash to spend it means on goods and services that means businesses are going to be selling less good and services. If they sell less goods and services, they’re going to make less profit”.
“Now who would like to invest in a company that is going to make less profit”???
“That’s the reason why stocks fall when interest rates go up. Also companies they borrow money, they borrow money for expansions, for new explorations for all sorts of things. So when interest rates go up it actually affects their bottom line directly”.
“Fundamentals are also understanding how other factors affect the market. For instance, when they announce what the unemployment figures are that’s an important figure”.
“The reason being if unemployment is low that’s a good thing for the market. Why is it a good thing? Because people are in jobs and if they’re in jobs they’re making money. And if they’re making money guess what they’re going to do with it? Spend it, so that means companies will make more profit”.
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“Its understanding how, for instance, who would like to know before the market opens whether it’s going to open high or lower? Who would like to know how to do that? It’s really simple”.
“In the Australian market, we have the share market, options market, warrants markets but we also have a futures market. Now the futures market is the only market that trades 24 hours a day and they call that the SPI”.
“Share Price Index is what it stands for. Now there is a day SPI and a night SPI. What happens is this at nighttime when our share market is closed; all the overseas markets are open”.
“Now our SPI is open as well. So if something drastic happens in the US market or the UK market our SPI can react to it. Our share market can’t because our share market is closed. But the SPI can react to it because it’s open 24 hours a day”.
“Now what happens is this, if you watch the Today Show at 6:15 in the morning they always have a pretty girl on there talking about what the overseas markets have done. They’ll also mention what the SPI has done. Now if the SPI is up you expect our market to open up, if the SPI is down expect our market to open down”. “I look at that every morning just to get a gage on what I can expect to happen in our market today. Now I said open up or down, I didn’t say it would close up or down. Who has noticed that sometimes the market will be up during the day in the early part of the day and the afternoon it will be down? Who has noticed that? Do you know why? Check the Chinese market, the Chinese market is the strongest market in the world at the moment and they open 3 hours after us. So when they’re open and they start going down it usually drags our market with it”.
“These are all fundamental things”.
“Fundamentals is also understanding whether a company is cheap or expensive”.
“Now do you want to know how to determine that? Every company on the Australian share market has what we call a PE ration, Price Earnings ratio. Now every company has one and when I first learned about this it was very early on in my trading. I rang up my broker and said I want to buy a stock. He said don’t buy it. I said why not? And he said the PE is too high. I said what does that mean and he says if the PE is high it’s too expensive”.
“If it’s low it’s cheap, so only buy stocks with low PE’s”.
“I’ve since learned that a PE ratio can tell you if a stock is expensive or if it’s cheap. But it can only tell you if it’s expensive or cheap if you’ve got something to compare it to”.
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“So what do you compare it to? Well what the AS6 does is it classes stocks into different sectors”.
“We have a financial sector so what companies do you think are in the financial sector? Banks”.
“We have a materials sector, anyone know what sort of stock is in the material sector? Mining companies, resource companies. Now so every stock has a PE ratio, every stock is classified into a sector”.
“So if every stock does have a PE ratio does it make sense then that you can get an average PE of that sector”.
“Now so if you’re looking at a stock and it has a PE of 10 and the sector PE is 20, one of two things is going to happen. Either the PE of the stock is going to go up closer to 20 or the PE of the sector is going to fall. Now one of the ways for the PE of the stock to go up is if the share price goes up”.
“So the rule of thumb is if you’re looking at PE’s, when you’re looking at a stock’s PE check the sector. If it’s lower then the sector then its cheaper then the sector so that’s pretty good. If it’s higher then you probably want to wait for the share price to fall a bit.”.
“Now this is all fundamental information. But then there is technical analysis. Now what technical analysis is, it’s about looking at pictures and the pictures we look at are called charts”.
“What a chart does is it shows us the historical share price, so what happened in the past”.
“Now when we look at these charts we go back in time and when we go back in time we look for patterns. If you see a pattern appearing on a particular chart for a particular stock and you see that pattern appearing a number of time and every time that pattern appears let’s say for example the share rice goes up. If that pattern appeared in today’s market on that same stock what would you expect the share price to do”?
“Now if I’m going to invest in the market I base my analysis on fundamentals and I back it up with technicals. If I’m going to trade the market I base it on technical’s and I back if up on fundamentals”.
“Now let’s talk about trading the market because you need cash. When I want to generate cash I’ll trade the market”.
“The first thing I want to do is determine a trend of a stock”
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“Now stocks trend, they go up, down and sideways. Now an up trending stock is when the stocks fair price is moving in that upward direction and forming peaks and troughs”.
“What happens with an up trending stock is this, share price goes up and people profit take comes down”.
“Share price goes up people profits take comes down and that’s trending up. As long as each peak and trough is higher then the previous peaks and troughs then that’s trending up”.
“If the peaks and troughs are higher then previous what that means is the trend is more likely to continue. When a stock is in a trend it’s more likely to follow the trend then go against it”.
“Now why does stocks go up and down like this or just go straight up”?? “See a stock can’t go straight up or straight down for any length of time. To do that it needs a lot of momentum but it can’t sustain that straight up or down momentum for any great length of time. So it goes up and the profit take comes down, up their profit take comes down”.
“Now a lot of people get scared when they buy a stock and they see it coming down. Those downward movements are a healthy sign for an up trending stock providing the peaks and troughs are higher then previous peaks and troughs. They’re a healthy sign; it means that the trend is more likely to continue in that direction”.
“Now that’s a technical explanation of an up trending stock”
“A simple explanation is…
“All you need to do is be able to look at a chart and when you look at that chart you see the share price in the bottom left hand side and finishes up in the top right hand side, which way is it going”?
“Is that simple enough? Now look that’s very simplistic, any of you that are technical analysts you would all agree that is extremely simplistic what I just said. But no one can say that what I said is wrong. That’s a fact, that’s trending up” Now the point I want to make about technical analysis is this”…
“Technical can be complicated but it also can be simple”.
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“Every day someone is selling and if someone is selling then someone has to be buying. good price. The reason why the stocks change trends is usually because something fundamentally has caused it to change. “Eventually they will break out of that pattern. So remember when a stock follows trends they are more likely to follow the trend then go against it”. “Now this is another pattern. “I often have people come to me and say Carlo I bought this stock and ever since I bought it. does everyone understand that? Okay”. it has done nothing but go down in price. So we have up trending stocks. they will break out of that channel. Visit the Mal Emery Web Store at www.MalEmery. can’t go any lower. Now stocks trend up and they also trend down”. more likely to follow the trend then go against it. “Now one thing I will tell you about this particular pattern is this. down trending stocks. so why would you buy something falling in price? To me it doesn’t make sense but you know it happens every day in the market”. very simple if you want it to be. Why did they do it? They do it because maybe they got a hot tip. “A stock will follow its trend.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 116 . and its low. stocks that go sideways and this pattern is called a channel. “A down trending stock is when the stock’s share price is moving in that downward direction and again what its doing is forming peaks and troughs but this time they’ve got peaks and troughs that are lower then the previous peaks and troughs and trending down”.“Who notices though that when you read books on technical analysis they make it sound complicated? Yeah it doesn’t need to be complicated”. Well how low can a stock go? Zero”. “Technical analysis can be simple. When a stock is in a trend it’s more likely to follow that trend. The question is though if you’re going to buy a stock that’s doing that and there is a real possibility that it could break out of the channel what would you want the trend of the stock to be? Up. stocks don’t go sideways like that forever”. We as humans we like to complicate things because we figure if we do more we should make more. Now this was the pattern that taught me that trending doesn’t need to be complicated. But on trading it doesn’t work like that. Can you tell me why”? “The first thing I do is look at the trend and it amazes how often I find people who are buying stocks that are trending down.
I taught a guy how to trade a few years back. Are you going to buy some too? Think about that. And he rings me up about 3 months after using this broker and says Carlo this broker is giving me this advice and I’m losing money where before I was making money. “If anyone ever. I said he’s 23 years of age. “So don’t presume that your broker knows how to trade”. And he didn’t bother me again for that day. So if you owned the stock and it broke out is that a good thing? You bet it is. I said thank you very much. 6 months ago I congratulated him on passing his exams to become a broker. “How I learned that was this.“So with this particular stock the trend was up and it did break out of that pattern on the up side. “Because we can never stop learning”. I said you haven’t met your broker? If you’re taking advice from someone you should know who that person is”. make sure they know what they’re talking about”. he’s 23. So they assigned another broker to him. ever.com 117 . I said what do you know about your broker? He goes what do you mean? I said have you met him? He said no. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. So just make sure the people you take advice from. a methodical way of doing their analysis that tells them when to get in and tells them when to get out”. There is nothing wrong with taking advice but just make sure the person you’re taking advice from knows what they’re talking about”. “Now all successful traders have their systems most are different but they all have a system”. Make sure they practice what they preach”. I said wrong. Now one of the things that really annoys me is this. when it comes to the market people love to take advice. Now he had a broker who was helping him and he helped him make a lot of money but the broker left the firm. “I said how old is he? Cause he told me the guy’s name and I actually know this broker. let me know when you are. I asked how old he is and he says oh he’s got to be in his mid-40’s going by the sound of his voice. ever tries to force you into putting money into anything that you’re not comfortable with ask this question. How much does he know about trading? He told me that he has been trading the market for many years and very experienced. So how much experience do you think he really has”? “So I say to people if they’re going to get someone to give them advice make sure you know who that person is and make sure they’re real. “They don’t just go into the market throwing money in buying a stock and hoping its going to go up. They’ve got a methodical way of approaching the market. And I asked that question and he goes no I’m not buying it myself.RebelliousRant.
They think the share price is going to go up. “Another pattern is called an ascending triangle”. I’m going to share a couple of these patterns with you”… “This first one is called a pennant”. “Now I said I look at patterns. it needs a lot of strength behind that. We don’t know which direction and we don’t know when but more often then not the share price will break out in the direction of the trend”. “Now the interesting thing about this particular pattern is for it to break out of that triangle the pattern needs a lot of momentum. “But what drives the share markets? Well its peoples emotions”. “Now I’ve drawn a trend line on this particular stock going upwards there. Why is that red line called a resistance line? Simply because the share price has gone to that level and couldn’t go any higher. “So if you were to buy the appropriate options on the day that it broke out believe you would have a smile from ear to ear by the time it got up to the very top level because your percentage returns would be over 50 and even possible over 100% return over those number of days trading the options on that stock”. sorry when that strength occurs it normally has enough strength for the share price to keep going in the direction for a number of days”. Now for that strength to occur. So eventually it has to break out of that pattern”. on what they think.MalEmery. “Now which direction that’s the thing we don’t know.“Never stop educating yourselves”. When you look at those two lines do you notice how they form a triangle pattern? Now can you see how the share price is getting closer and closer to the point of the triangle”? Does it make sense that eventually it’s going to run out of point. I’ve drawn another trend line coming down. when people are trying to sell the share price will fall and when people are trying to buy share prices go up. It found Visit the Mal Emery Web Store at www. so they’ll buy”. “So what we’ve got here is the trend of the stock is up and we’ve got a resistance line. “They say fear and greed but what it is when there is more supply in the market.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 118 . its going to run out of that triangle pattern? Eventually there is going to be no more point that the share price can go into. And that’s based on their emotions.
RebelliousRant. “We don’t know when. they’re listed by the AS6 and I just have to pick one of them. So again when we look at the red line and we look at this line here there is another triangle”. Now so its nothing more then agreement. Options aren’t like that. they have a finite life. I trade shares.com 119 . it’s not anything you can physically see at all. Went back there and again found resistance.resistance at that level and it came down. They’re not like shares where you buy a share today and you hold it until the day you die. those shares will still be there whenever you’re going to die. So what’s an option”??? “An option is an agreement between two parties that gives one party the right but not the obligation to buy or sell something. “But what’s an option? As I said I’m an options trader. now options have a life. “Now they call that price the strike price and strike prices are listed. held it for a few more days. we don’t know which direction but more often then not it will break out in the direction of the trend. As long as that company hasn’t gone broke or merged with another company. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Now at any time during the life of the option. I trade options. They call that day the expiry day”. they have a day they no longer exist. it’s going up. So with this stock again if you did buy the appropriate option on the day it broke out. the AS6 says I have to pick a price that I have the right to buy those shares at even though I never want to I still have to pick a price”. a week or so again high percentage returns. the right but not the obligation to purchase shares at a strike price at any time during the life of the option” “Now with options what happens is this”… “When I buy a call option because I’m buying the right to purchase shares. “Now it’s called an ascending triangle because the share price is ascending. Now like any triangle patterns when the share price. exchange traded options is what I trade and there are calls and there are put options” As an options trader if I buy a call option what I’m doing is I’m actually buying the right but not the obligation to purchase shares. as its getting closer to the side of that triangle eventually its going to break out”. And there are two types of options.
I only trade blue chip shares. If my view is the stock is going to fall in price what I can do is buy a put option. So that’s call options”. put option goes up. “Now all stocks that have options that expire in the month of October or November or December and January. etc. “So what happens is this.“Now I trade options on blue chip shares. For instance. Now I don’t go 5 years in advance but I could if I wanted too”. for October the options expiry date is next Thursday. I am buying the right but not the obligation to purchase stock at a strike price at any time during the life of the option”. “Commonwealth Bank has options that expire for October. “The key with trading calls and puts you’ve got to get the direction right” Visit the Mal Emery Web Store at www. “If you want to know what that day is you look at the last Friday of the month and it’s the day before on most occasions. Does that also make sense? Okay.MalEmery. well then the value of my call option will go up as well. So all stocks that have options that expire in October. “Then what we’ve also got is we have put options”… “Now if I buy a put option I’m buying the right but not the obligation to sell shares at a strike price at any time during the life of the option. November. If I buy a put option on a stock then that share price does fall. So the share price falls. Does that make sense? And if the share price falls the value of my call option will fall and then I will lose money. Then I sell that put option for a profit. the value of my put option is going to go up. So what happens is if I buy a call option on a stock and the share price goes up. So what day of the week do options generally expire? On Thursdays. they all expire next Thursday”. “And the buyer of the call option makes money when the share goes up. With these blue chip shares most of them have options expire on a monthly basis”. And the buyer of a put option makes money when the price of the share goes down”. December. So the idea is if the value of the call option goes up we sell it for a profit. I’m not interested in penny dreadful shares at all. they all expire exactly on the same day”. Now I can pick whichever month I want them to expire in up to 5 years in advance. But if the share price goes up then the value of my put option will fall so then I’m going to lose money”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 120 . “So when I buy a call option.
How many people would like to make that in a couple of days? Yeah so once I’ve done the analysis. That’s the price that the stock opened at on that particular day.“Now when you buy options you have to buy them in contracts. “So what happened to the stock then”? “Two days later it had fallen $1. you can buy an option for one cent. So what type of option would I want to buy? A put option”. “Now this is a trade I did recently”. Who would be happy with that? Okay”.000 so $1.06 each. that’s the price the share prices closed at.100 profit. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. if they’re pointing up I expect the share price to go up”. The line on the right hand side is its closing price. two cents. You can’t buy one or two or three options. means 3.68 times 3. “The stock is BHP” “Each of those little black lines represents one day’s trading. The price was $1. So options are a lot cheaper then the physical stock. The reason for that is there are some stocks. It was falling. That’s how much I put on the trade”. I formed a view that I expected this stock to fall further. And they call that chart an open high low close chart” Now on this particular day here the share price opened high and it came down. three cents. $6.68 each. Now the AS6 don’t want a lot of 1 and 2 cent transactions going on. So what did I do? I sold the options. little line on the right hand side. I bought 3 and what 3 means is 3 contractors.RebelliousRant. The top of the line is the high price it’s traded for the day and the bottom line is its lowest prices it’s traded for on each particular day. so they make you buy them in lots of thousands”.com 121 . you’ll notice there is a little line on the left hand side. They were BHP put options and I won’t go into all the details. two my indicator is there and I’m not going to into how they work and the intricacies of them but simply if they’re pointing down I expect the share price to go down.00 so now it had gone in the direction I wanted. in lots of thousands. Now that’s $1. once I’m in the trade. I just leave it and wait for the stock to do its thing. “So this is my broker’s statement and what I did was I bought some put options. I sold the 3 contracts for $2. So what happens is this.040. “So what I did on that day is I expected the share price to fall.180. The line on the left hand side is the stock’s opening price. Why did I form that view? Well one its broken through my trend line. That’s 22% return in 2 days.000 is $5.
its buy stock. I pick the strike price they have the right to purchase those shares at. “So if I’m selling a call option I’m giving someone else the right to purchase shares from me”. But understand this is also a cash flow strategy that I’m showing you here.00. $12. This is not a strategy for capital growth. So what do you think do you think I pick a price higher or lower then my purchase price? Higher because if they’re going to buy them off me.00 call option and I would say to my broker how much could you sell that call option for.50. So the strategy is buy stock sell call.“So those two strategies calls and puts make money when a share price goes up and makes money when a share price goes down but you have to get the direction right. let’s say a stock is trading at $12.That $700 is in my bank account within 24 hours of my broker executing that trade”. sell call options. So 70 cents times 1.70 is how much? $12. So if you can’t afford 1. So the strategy is buy stocks. “Now as an options trader if I buy a call option I’m buying the right to purchase shares”.MalEmery. I want them to pay me more. $13.700 that’s how much to invest in the stock. We want to buy stock. increase your returns”. “Now what a buy right strategy is”… “It’s this.000 shares don’t let that worry you at the moment. at $12. that’s the key with those two strategies” “Now when you understand options its possible to use options with shares”.000 is how much? $700. “Now the strategy I use is called a buy right strategy”… “When I own shares I use options with my shares and you can use options in your shares to one generate cash or even to increase your yield on your shares. purely to generate cash”. Now how it works is like this. “Now because I’m giving them the right to purchase shares from me. Instead of just buying shares and holding them you can actually do things in conjunction with options to increase your yields. sell call”. “So let’s say this stock has strike prices at 50 cent increments.00. See if you own a stock that you can trade options on you can actually sell the call options on those stocks. So a thousand times $12. I would pick a $13. He might say Carlo look I might be able to sell that for 70 cents.00.70 to do this strategy because it involves options and you can only trade options in thousand lots you need to be able to buy a thousand shares. Visit the Mal Emery Web Store at www.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 122 .
keep the share. “If the share price is $5 no one is going to pay us for those $13 calls. I’ve already told you how to do it”. really fallen. Now the cool bit is I can sell more calls on them next month and make more money. keep the shares. up and down but on expiry day its still $12. Why would they pay me $13. “We already know if the share price is above $13 I’m going to have to sell my shares for $13. we keep the money. Well what happens is this. worth $5 what happens? They’re not going to buy the shares off us at $13 when it’s trading at $5. So now I’ve got a stock I can’t do anything with.00.“Now with this strategy there are risks.00 when they can go in the open market and buy them for $12.000 is $100. Is that good or bad? It’s always good when you make money. sell more calls the next month and make more money. It’s just gone sideways. So that now brings my gross figure down to $600”. keep the money and sell more calls again the next month. Share price plummets now. real bad and the share price does this. good or bad? Share price plummets. isn’t that right”? “The other risk is this.000 shares.com 123 . 10 cents times a 1. But what happens is this. first of all I always keep the money. So what happens.00 so it goes up I’m going to have to sell my shares for $13. now I’ve got For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “If I buy a put option what does it give me the right to do? Sell shares. You all understand that? Okay. But I make money here and I make money on the sale.70? They won’t. share price above $13 we know we’re going to keep this money. Now what happens is if the share price has just gone sideways I’ve given someone the right to buy my shares at $13. So let’s say I say to my broker look I want to buy some put options with let’s say a $10 strike price how much are they going to cost me? He’ll say Carlo look the share price is a long way from $10 and its going to cost you 10 cents. we know if the share price is above $13. Let’s say now its trading at $5. Is that good or bad? It’s good”. good or bad? Share price goes sideways.RebelliousRant. Now the third risk is this. let’s say during the month the share price fluctuates and goes up and down. let’s say this company comes out with a report and it’s bad. keep the money. Share price goes sideways. sell the shares and make more money. So what happens now is I keep the money and keep the shares.00 but is that okay? I make money here and I make money on selling the shares. keep the shares but now we can’t sell calls with a strike price higher then our purchase price. So I’m going to buy 1. they’re going to be worthless. Do you want to know what the risks are?”? “On options expiry day if the share prices are above $13.70.000 of them because I own a 1. heaven forbid. do you all underhand that? They can buy them on the open market for $5 its silly to pay us $13. What if though you could ensure your shares like you insure your car? Look who has heard of agreed value insurance on your car? What if you can insure your shares for an agreed value? You can.00 on expiry day the risk are this.
“Now have I just reduced my risk. tried to apply it and found it’s too hard to make work? Who’s ever done that? A few of us in the room. guaranteed. That’s a legal binding contract and if I say buy they must buy them at $10”.the right to sell my shares for $10 because I’ve got put options with a $10 strike price. Who wants to be financially free? Some of you don’t realize how actually close you are to being financially free. not have an income. it’s the same thing. Who would like to see a better way? Okay well what I’m about to show you. Then instead of making $600 you could make $6. not yet anyway. one day but you won’t read about it in any book because what I am is I’m a trader. Visit the Mal Emery Web Store at www. my wife was worried because we still had a mortgage and my wife was worried that I was going to trade the market. I might write one. I’m a trader. it’s a legal binding contract”. If I decide to sell they must buy. Some of you I know are in that position right now. lose money in the market. I’ve got 2 out of the 3 covered”. I look at these strategies and say okay how can I do this better”? “I’ve been educating people since 2000 on how to trade the market and how to generate cash using these strategies”.MalEmery. when you buy a stock do you know who you’re buying it from? You don’t. “Who has ever read a book on strategies in the share market. I’m looking at strategies and I’m always looking at better ways of applying strategies”. This is one of the safest strategies in the market”. it’s a legal binding contract.000 I owe $127. I didn’t realize it until I learned this strategy”.000 worth of stock you can afford to buy $127. not going to be able the mortgage and we would lose the house”. But some of you are probably thinking $12. “You can work out your potential profit. “Now you might be wondering who are they.000 for the month. You see when I wanted to leave my job.000. Like if you’re wondering who they are.000 worth of stock. I can’t afford that.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 124 . you can work out your potential loss but before you put any money in the market. This is a strategy that enabled me to leave my job. you won’t read about in any book. “Does that put the odds more in my favor? That’s what I love about this. you don’t know who you’re selling it to either. If the share price dropped to $1 and I decide to sell they must buy. “Now some of you are thinking yes $600 is not much but you know what some of you in this room instead of buying $12. I make money if it goes sideways. Well you’ll never know and probably you will not want to know either but they have to buy. “Do you want to know what the other thing I love about this strategy is? How many directions can a share price go? I make money if it goes up.
the question is how much money do you now need to put in the trade”? For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. so if they’re going to lend you $14 a share. And one of the gaps I saw was that there’s no real support out there for option traders”. if the share price plummets what’s the worst price you can be guaranteed to sell those shares for? $14 guaranteed because you’ve got that $14 guaranteed price the margin lender will lend you $14 a share. do you want to start a business together”? This was 2 ½ years ago and we started Trader’s Circle”. who your stock broker is but they want security”. they don’t want to know anything about you financially as long as you don’t want to borrow more then a million dollars. So I said I don’t want to just give recommendations. The reason for that is they don’t want to know how much you earn. “Now Trader’s Circle we started with two people and in 2 ½ years we’ve grown to 34. I said but I don’t want to just recommend trades because when it comes to trading the market one of the gaps I see and if you listened to Paul carefully he always talks about niches. I want to take people I’ve taught in the past and take them to a level where they are consistently making a lot of money out of the market. “There’s no real support out there. Who likes that leverage? Yeah. “Now a margin line as far as I’m concerned is one of the easiest ones you can get. address and phone number. if we help you make money your friends and family are going to want to know where you learned how to do this”. “The security could be in the form of cash. it could be in the form of stock and not all margin lenders do this but our margin lender will let you use a put option as security”. All they want to know is your name. my aim and the staff’s aim is do what we can to help you make money because if you make money. Pretty much from referrals. “What does that mean? It means this. “Now for 12 months I did nothing but I thought about it and a number of other people said the same thing. Why did we grow by referrals? The reason was this.RebelliousRant. if you buy a put option with a strike price of $14. I said but I can’t do this by myself.“A gentleman said to me why don’t you start your own recommendation service? At least I’ll know you’re system and if you told me when to get into a trade at least I would understand why”.com 125 . “Now if we help you make money who are you going to send them too? That’s the idea” “So we work as hard as we can to help people make money”. That’s my aim. So I went to the guy that licensed me and I said listen can I recommend trades? He goes under the license yeah you could.
if the share price on expiry day has just gone sideways.50 and they made $1. The share price on expiry day was above $16 and everyone got what we called exercised. “If you buy less the capital at risk will reduce. 23%.942.00. it’s about getting more right then wrong”.MalEmery.998”. when it comes to trading to be able to do this stuff. when it comes to trading the how to trade is actually the easy part.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 126 . If the share price plummets below $14 understand that put option protects the margin lenders money. Now that $7. 23% return in 3 weeks. So if the share price was to plummet you could lose that $7. The psychological side of things can be the harder part”. Who would be happy with that? Okay gee not many of you? Who would be happy with 23% return in 3 weeks? That’s better”. So that’s all cost”. “But one thing I want you to understand is this. what’s our potential returns? Our potential returns are this. then we’ve got a return there of $1. So you can actually with this strategy you can adjust it to how much you actually want to spend on the trade”.998 includes interest on the margin loan because it’s an interest only loan.“So if you use a margin loan and they lend you $14 a share all you need is $7. “Now trading successful is not about getting every trade right.998 to get in this trade. “Now if you’re not happy with that risk should you do the trade? No”! “But if you wanted to do the trade but you weren’t happy with that risk what else could you do? Buy less”. Visit the Mal Emery Web Store at www. Now do you want to know what happened to the stock? Yeah okay. Who would be happy with that when a share price goes sideways”? “If the share price is above $15.50 on expiry day then you’ll end up selling the shares so there is brokerage on that and it will $1905. “Now that also you’ll see it has the words cap at risk. That is also your worst case scenario. “Now we know our worst case scenario. in other words they sell the stock at $15. 24% in 3 weeks.. It also includes all the brokerage fees on that particular trade. So who would have been happy with that again? Excellent”.900 return.
00? This is what Real Estate Pioneer Rick Otton teaches 1000’s of people every year making them millions in the process. my interest is to get the benefits that the real estate provides without the problems associated with real estate. I have no interest in buildings. RICK OTTON For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. That’s all I’m about”. In this chapter he shares his creative real estate strategies so you can build your own real estate empire! “I don’t like real estate.SECTION 2: SPEED WEALTH MARKETING SECRETS “Make Great Money And Positive Cash Flow From A Thing Called Real Estate” Who wants to buy a property for just $1.RebelliousRant.com 127 .
Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . NZ an nd of co ourse the US. You will he ear Rick portr ray how he se ells and trade es property u using little or none of his o own money a and how he e structures t transactions t to create pos sitive cash flo ow. . This re esulted in che eaper housin ng so Rick use ed his creative e property st trategies to o get money f from the ban nks for other i items to mak ke cash for ho ousing. So the TV s show finished d and he found himself in n the savings and loans in Dallas. T The banks col llapsed and there were no banks w s for about 4 years. 20 years ag go came off th he back of a T TV show in th he United Sta ates with the Fox Network k. it was a per riod of tim me when the ere were no b banks in the s southern stat tes of the United States. aleading pro operty enterp prise which Rick has w s expanded in nto markets a all around the world. ng “T Orig The ginal Pio oneer” Rick Otton n. I said what’s wrong w with that? Th hey said you h have no visa” ”.In ntroducin Rick Otton. A man of d dedicated vision he is the founder and CEO of ‘We b buy houses’. Rick is the original pion neer of creative property s strategies in not only Aust trala but in the UK. “I would still be w w with that TV show with th he Fox Netwo ork except the channel 10 0 news put it on the news in Au ustralia and A American imm migration ran ng me up and d said Mr. He is admire ed by the pro operty industry for his pos sitive cash flo ow and little o or no money y down pr roperty trans sactions. It is not sim mply relying o on price led s strategies. His s success has b been achieved d by recogniz zing pr ropert profits s can be maximized when n you start to create strate egies relating g to the terms s under which h pr roperty is acq quired or sold d. Texas s. Ott ton there is s something wr rong with your TV sh how.
For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “Anybody want to have a guess at what percentage you think house prices would drop by if you couldn’t borrow any money? 70% that’s not bad and in Dallas. if you walked into a real estate market and let’s use Sydney as an example and there were no banks and you couldn’t borrow any money.RebelliousRant. yes real estate is a great investment vehicle. if you went and borrowed money for a real estate loan it was 5 years in jail. “Virtually you have no prior on real estate. do you think the prices of houses would drop? Yes”.com 129 . Who’s rich? And it’s normally less then 1% of the room”. “When they dropped 95% it was this way. you have no money and you have no time”. do you think the price of houses in Sydney if you could not borrow any money. The Federal government was very concerned about the banking industry”. “If real estate is the investment vehicle the thing that doesn’t work is the way we’ve been employing the real estate in order to harvest our profits”? “My goal today in this short window I have is to teach you a system that will sky rocket your income using real estate but it will rely on 3 things”. Texas they only dropped 95%”. I ask this same question quite often and people always say in different countries around the world.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Rick Otton The following is taken from a recent presentation discussing ‘The Secrets To Using Real Estate To Create A Positive Cash Flow’ “Who came here this weekend because they want to make some money? Who came here because they want to make a bunch more money? And who in the room believes that real estate is a great investment vehicle”? “Oh yeah and who is rich”? “It’s interesting. “So here is my question.
Australia. So I used to sit down and I knew nothing about real estate but I had to find ways in a very. two car garages. “By the way. “I look at this because I look at people who buy the real estate in Sydney up to 2003 and I look at the people who have brought the stuff into Perth and trying to get out. No one really knows how to get out because they never figured out where the exit was when they walked in the front door”. “Now coming up with these crazy ideas based on the fact that there was no banking system became a little company called We Buy Houses. you just had to find ways. Now we operate in 4 countries. let’s bring the focus back to real estate because whenever I buy a piece of real estate I never buy a piece of real estate unless I know why I’m in it” “If I don’t know where the exit is I never walk in the entrance”. two story. New Zealand. so we used to go in and get a car loan and give people a free house. You rent them at the rate of $1. So that’s the thing.“So you had to get somewhat creative and you could not borrow money from a bank if you wanted to buy real estate. Because I knew that one day the prices would go back up to where they should be”. with central heat and air was $600.MalEmery.000 and use that to go buy 3 or 4 houses. Visit the Mal Emery Web Store at www. And then the question I go back to was. Texas as I could. Two bedroom townhouses.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 130 . the United States and the United Kingdom. We are the largest house buying organization in the western world” “It all started from these little ideas where I just figured out when you got no money I had to create new systems to buy and sell houses. if the houses got that cheap and you could buy Sydney real estate for 5 cents on the dollar would you find a way to buy some? Yes. I would get a personal loan and go to the musical shop and buy $20.000 a month”. But then the problem was things got cheap.000 worth of instruments for $10. And I didn’t even play drums”.000 worth of instruments and I would stand on the side of the street and sell the $20. 3 bedroom brick homes were $1. “So you got pretty creative because there was no other way.500 each but you had to buy them in packets of 30. Now as long as you were prepared to buy a subdivision. Or I would go down. So you needed to create some new systems”. So where would you get the money”? “So what we used to do was we realized that we could borrow money to buy a motor car. very short window to buy as much real estate in Dallas.
work hard. they were working hard. work hard”. So if people are buying it for the lifestyle to be able to do what they want to do when they want to do it. Because if you don’t feel good about what you’re doing. get a great job. they do it for emotion. they would scream and grab the For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. maybe it’s not about the money”. Work hard. it’s the lifestyle. So people are buying houses. To do what? What’s it for? To do what? To make money.com 131 . But later on they will find the logical reason to justify the emotional decision”. they are working in their buildings until 10:00 at night and then they would come back in. I thought great. “So if we look at what people are doing now. I worked hard and then they brought out big commercials to support my pain. “I want ways to suck the benefits of owning the real estate without all the complications that go with the bricks and mortar because I figured out that that’s probably what most people are looking for”. That’s all I’m about”. we’d all be single. its what the money will do. “Here’s the point. No one does anything for money. To do what? Have a lifestyle. “In fact if we did stuff based on logic. my interest is to get the benefits that the real estate provides without the problems associated with real estate. Man I tell you what I was only working 22 hours a day and my father used to say you’re slacking off. “Then what would happen is I went and bought a couple of properties because dad said buy a couple of properties and then what happens is I was losing so much money and he said work harder son because in 72 years you’ll be able to pay for them.RebelliousRant. people never do anything in life for logic.“The thing is the question is this is great we’re all running around buying the real estate but the question is what for? See a lot of people buy it and I’m going to ask you guys the same reason. go 28. what are most people doing right now for money? Working. very interesting” “We just took that whole conversation from logic to emotion”. I have no interest in buildings. you aren’t going to do it”. They were coming back at night. What we’ve just done is move a conversation from logic to emotion. “So if we’re looking for this feel good factor from real estate some of us have it and some of us aren’t getting it and I’m going to suggest from what we heard in the room so far everybody hasn’t found that yet”. work hard. “You see nobody actually buys real estate for capital growth because I’ve never yet been able to go out with a capital growth. Grab this beer and I’m sitting and getting old and what would happen is I would come back at night and I was watching all these guys at my age now. “I don’t like real estate.
Visit the Mal Emery Web Store at www. Well guess what? They’re all gone. “According to the Sydney Morning Herald two weeks ago. you’re never home. I said what time do you have to get to work? She goes well I have to go there at 8. “There’s only the messy ones that are left. So you get there at 8. I’m one of them.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 132 . Yeah but if you get in there after 8 everybody looks at you like you’re not doing the right thing for the company. “So I thought well maybe there’s another way cause I’m looking at that whole thing and I’m thinking people are making all this money but they’re not getting to keep it”. 900.MalEmery. you have to work harder. “I got a friend.remote control. “Wow and John Howard has just spent $250 million with Australian scientists to understand depression and how it’s affecting the Australian population. I said what time you have to leave? 7 and the exciting part about her job is she can leave at 7 at night even though she was supposed to leave at 5”.000 Australians are suffering some sort of depression”. get all this money and you’ll be able to find the right guy. “They’re all on IV drugs trying to have kids and 38% won’t have kids thinking they got a bum steer and the money was never there. “Everybody wants to feel good but guess what the husband is never home anymore. I said but you don’t start until 9. “Do you know what’s really tragic about this whole work hard message that we got? 20 years ago all the women’s magazines came out and said women get a career. So the guy works 28 hours a day and finally comes home and she says I never see you.000 Australians who are taking pills and suffering some sort of depression its not because they’ve been getting too much beach time”. Suddenly they split up and get another partner and start it all over again and then we get the whole divorce cycle”. I was watching her and I said what are you doing getting up at 6 in the morning? She says I have to leave at 7. get the career. work hard. the lady says you have to keep this lifestyle. all the good guys get gone and 38% of Australian women will not have kids and their biggest regret they have in their life is that they did this whole thing. all the right guys are gone”. So here is the thing. And I’m going to suggest to you that the 900. The whole package didn’t work out and the whole country has it wrong to the degree”. which is the new way and get a few drinks and drown themselves in alcohol until 1:00 in the morning and then they would get ready to do it again”. they’re going to be financially set up and bang they’ve missed it”.
some things. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “Now deposit.RebelliousRant. tell me if you think this is possible. stamp. “And do we think it’s possible that we could go and buy a house without having to sign and get a loan for it? Yes” “Is it possible to buy a house in Sydney. job.“I thought how can I do it differently? How can I create some systems that do things a little bit differently if I want the benefits now and not when I’m in the old people’s chair? So I thought maybe there is a different way” “So what I wanted to do today is introduce you to some different ways to do things. “Do you think it’s possible that you could go out in Sydney and buy a house without paying stamp duty? Yes”. I believe real estate is an incredibly great investment vehicle”. And what I think I might have to do. house. We do an exercise where we decide we’re going to go out and buy a house in Sydney tomorrow and if we buy a house in Sydney tomorrow we’re going to need some stuff. Australia without you guys having a job? Yes”. legals. some components of buying a house that we’re going to need. evaluation. So what I want to do is I want to propose that we do an exercise. stamp.com 133 . deposit loan. “I just look at ways people have done it and I question myself is that the most efficient way to get the money? I don’t love real estate. I like what real estate does for me but I tell you what I look at some of the systems that have been employed and I look at those systems and say I wonder if that’s the most efficient way to get there”? -Ways to buy houses without much money- “I would like to teach you some ways that you can buy houses without using much money. let me ask you something. legals. so I don’t come straight out of left field I might relate to something that we know and if we relate to something we know that I can add extra bits to it and it will make more sense to people”. What do we need? We need a deposit. Do you think it’s possible that in Sydney we could go out and it’s possible that you can buy a house without a deposit? Yes”. So why don’t you guys just yell out what are some of the issues or the things that we need to have in order to buy a house in Sydney. let’s stop there. “Can you buy a house without evaluation? Yes”. “Do you think it’s possible that you could go out and buy a house in Sydney without employing a lawyer? Yes”.
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 134 . “When you go to work and the guy goes. How are we going? Hands up if you have 50 houses so far”? “Okay I can show us probably 3 or 4 ways and if I had more time probably 8 different ways you can actually buy houses and trade houses with nothing absolutely nothing. all process. Look at that.“So if we think its possible that we could buy a house without deposit. life scripts of how to do stuff. maybe $1. self doubt and this is the stuff that ends up stressing a body and for some people puts us into a state of depression and we take pills”. You see when you cross them the normal way you guys don’t think about it. hey Rick how are you? Good. without stamp duty. And here’s what happens”. “The next thing is how about this one. But as soon as I changed the process the brain has to think about the new process. And everybody walks on. The back bit is called the alymadala. everything we learn in a way of a process and everything else like anxiety. then you go to the next booth and love that and put the brochure in the bag and you go around in the fair to all the little stalls and you get the brochures and the free stuff and stick it in the bag”? “Then at the end of the show what happens to the bag? It goes into the trash bin as soon as you walk out”. So the next time the guy walks in I go hi Harry how are you and he goes good”. You watch how many times you can kill yourself in your own office and people will congratulate you on being dead because it’s a script. Oh good. if you want to check scripting. “Everybody cross your arms opposite to the way you would normally do it right now. Visit the Mal Emery Web Store at www. Have you guys ever been to like the property expo show or some fair or something where you get a little sample bag at the beginning and you go to every single booth and you go that’s a good idea and you put the little brochure in your bag. scripting is one of those things you learn and it goes straight to the back of the head and it stays there and spirals around”. let me ask you something. It just goes through them and they don’t really hear what you say”. The brain is made of two bits. no job and none of that” “Now I want to propose something to you. You see what we have in here is all scripts. without having to get our own job and without evaluation and without having to sign a bunch of loan debt. Now it’s what goes in here that’s really fascinating. worry. It’s a process that you’ve learned. How are you Harry? Good. “He says how are you Rick? Dead.MalEmery. without using these lawyer guys. I’m watching a process of the body having to think through. The front is called the frontal lobe.
You go there’s a new route and they go son forget that stuff and I’ll tell you what works”.com 135 . But what happens is as we go through life we get pretty full up here and it’s pretty hard to get in new process”. I can’t change it”. so that’s why entrepreneurs are young” “If you ever looked at entrepreneurs they’re always young guys because young guys can accept new process. I can’t change it.“We start off with nothing in here. inclination. my mother makes a cup of tea. The endorphins For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Flash memory is when someone 50 years ago went to Viet Nam or WWII or something like that and then they get them to recall it on TV the guy starts crying and starts having the emotional thing that was happening 50 years ago because when you pull something out of here and you relive whatever happened in your life 10 or 15 years ago.” “Who has ever tried to go somewhere if you’re a guy and you get the map out and your dad goes. all sense of reasoning and passion. We get more processes and more ways established on how things are and how processes are done and the scripts that go with them. The back of the head starts to fill up. What happens is this starts to fill up until we get to around 50 and its hard to get new processes in. you’ve pulled your past out of your subconscious. Mum makes a cup of tea. Do you know what she has to do? Turn the pot 3 times.RebelliousRant. “So what I’m dealing with is this but there’s a way because they’re not going to understand the front bit. I cannot change it. In here come all your new ideas. When I put her in the grave she will still be doing that as her hand goes down. I know what goes in there that’s process and scripting and anxiety and stress and stuff”. she puts it in the pot. “What that means is for that period of time when you relive it. This is an interesting one and the passion is made up of 3 chemicals that make up passion”. it comes into a conscious state of mind. Now as we start getting scripting and processing and we start learning more stuff we also have in here flash memory. it’s called flash memory”. What’s that all about? I have to put my hands on the pot and say stop moving the pot. ideas come in here. “Well here’s the frontal lobe and the frontal lobe is really interesting. You relive the emotional again exactly the way it happened. “My mother talk about process. “The other thing we have in here that’s an interesting science is flash memory. son do you want me to show you the short cut? You think dad I haven’t got time to go to New Zealand. motivation.
“So when you can live out of the front of your head life is good. You have a couple of heads straight out of their front bits. do you notice when someone has a great idea they go oh great idea. That was then and this is now. their brain. I do one simple thing. That’s when you go on a runner’s high. People get runners high because they start sucking that stuff in the frontal lobe of the body and it just pumps good stuff into the body”. So how do I fix that”? “I want to be on a natural high. you got all this going.dibromene serotonin. when you talk about new ideas. “Then I started young kids about 20 or 21 and they go to restaurants and they’re in love with each other. heroin. really excited and they play with each other’s fingers or look at each other lovingly and say all those little flirty things like cuddle bear and all those love things. they get married and straight to the back of the head”. I accept all that. “They are the feel good passion drugs. alcohol. uppers. Why”? “Cause they’re trying to artificially put that into the body.”. And what actually happens here is you get a young couple in a restaurant. Life is incredibly fantastic but guess what happens? We have to be trained how to live out of this bit because if you live out of that bit there’s another type of drugs that gives you the same sensation and that’s cocaine. Do you know what they do? Women can relate to this. So I say that’s okay that was then and this is now. And you watch them in restaurants and they look at each other. I want to change process. So then what happens is I think that’s really good so all the good stuff goes in here and I have to understand passion and the natural chemicals in the body”. all this passion and it’s called mind traffic”. Then of course that happens for about a year. “If I deny that and suppress it and pretend it doesn’t happen it stresses the body and I end up taking all those valium drugs. “Mind traffic is you have these feel good drugs that are going on and that’s why you get people who are in love and then they get really. But here’s the thing. “Well let’s talk about this.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 136 . anything.MalEmery. the stuff that goes in is going into the wrong bit. Visit the Mal Emery Web Store at www. Everything I look at. See I can’t deny that”. LSD and all that other crap that people take. how often has your girlfriend met a new guy and you go tell me about it? I don’t know anything about him but he’s so dreamy. anything at all I go that’s okay. You go to the restaurant and you can see those people. downers.
That doesn’t exist.000 and you haven’t paid me”. Everything comes through the front. There he is John Otton came out on the 17th of March 1830 and they gave him life in Australia until he died. “It runs adrenaline through your body when you go up to a system that’s 200 years old and they say to you here is how it needs to be. So what For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Here is what happens. the natural drugs will look after me and I’m on a high.com 137 . They were really concerned about the colony and that the colony could fall over. I looked up my great-great-grandfather and now I pulled up all the shipping records of when they sent him out here. all the people that came out here what they did was they were worried they only had one guy. They got all the hookers. all the people who were thinking out the back of their head. That was then and I can now move forward. I can go forward”. I have to change process but I have to feel good about it.000. Everything comes in through here. But I used to go to the Christmas with the family and I would sit there and they’re passing around the presents and I would look at my sister going you owe me $5. “I can walk into any country and I can change process. one little guard. I say so you’re the country that had the biggest empire in the word and in 94 years you brought it to the smallest empire”.000 off me 10 years ago and she never paid me back. I can change process because there’s no holding me back. all the crap and stuck them on boats and brought them down to Australia”. “So I went to England and said I’ll investigate this for myself. I have to feel right about it. one soldier per 10 convicts. all the people who had low self esteem. We don’t do that here in England. “What we’re looking at now is warrior based countries and convict based countries. “I was stressing myself out until I learned this science and said that’s okay. little bitch. 200 years ago England had a cleaning out house sale. Now the next thing is this. all the losers. I said I know that and that’s why I came over”. you owe me $5. all the welfare people. I can now enjoy my sister’s company”. Why? Cause he stole a horse”. Otton we don’t do what you do in Australia. “I went into England 5 years ago and they said Mr.RebelliousRant. That was then and this is now. They decided they would sweep house and clean out all the trash. all the druggies.“My sister borrowed $5. has anybody ever heard of an expression called the tall poppy syndrome? Has anybody ever wondered how it came to work or came from? Would anybody like to know how the expression the tall poppy syndrome came about”? “Here is how it happened. “Then there’s one other thing.
I went and got myself an import/export foreign trade license and I said I’m taking those to Australia”. I’ll go to America and they’ll say at the dinner party what did you do this week. “So here is what happens. I said dad fantastic.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 138 . The rest of your crew who has all been chained together like this you guys are all going to the Blue Mountains and you will dig that road through and you’ll come back in two weeks time and who do you think is going to have the better suntan? Right. You know what my father said to me? Well son.they had to do was destroy all types of self esteem. if I go back through the Australian history records. Visit the Mal Emery Web Store at www. Otherwise the convicts could over take the young colony”. How do we get some of that action”? “I come back to Australia and they say what did you do this week Rick? I say I bought 47 houses. When you spoke up you go to Bandai Beach for 2 weeks and enjoy yourself. How much did that cost you? $3. They’ll go how much did that cost you? And I’ll go $3 and they’ll go damn boy that’s awesome. Do you know why? When those guys went to New Zealand they paid. You have a situation where everybody decided because I couldn’t understand. “Now here is my point. if it was legal somebody would have already done it before you. Oh who did you rip off? I couldn’t understand it. Now what do you think the rest of the crew used to say to this woman who spoke up? Stop being the tall poppy we want to get out of here”. do I have any New Zealanders in this room? Wow the most entrepreneurial country in the world. “You’re a bit of a smart ass. Rick? I said I bought 47 houses.MalEmery. “One man had been sentenced to 7 years transportation and there was no doubt that his sentence had now been served. I’m wondering where all this scripting came from”. “In actually fact. I have been living overseas for 20 years and I came back” “When I was 14 I was in Mississippi with my father and they had those little things that go all around and cut all the grass.” Are you going to speak up or are you going to stop being the tall poppy real quick”. But when he pointed this out forcibly to Governor Phillip he was given 600 lashes and put in irons for a further 6 months in the colony for his insolence. I found that New Zealanders. “Here is what they did”. destroy all entrepreneurialism and they had to destroy all self thought. which I did and I went back to Governor Phillip. you’re a bit clever because you spoke up.
“It is used to explain why most politicians. A system must be automated” “It must also use very little of your money” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Anybody who is entrepreneurial. a system must have a couple of ingredients”… “A successful system must be automated. If a successful system is not automated we missed the point.com 139 . let me tell you ladies and gentlemen about how we are viewed. anybody who makes money gets out of the place. if you want to put the tall poppy syndrome into a search engine. some Australians will get out and scratch it with a key”. “How are we going to do it? We don’t have a clue but we’re going to find a way when we get there. Who wants to know? “First thing you’re going to do when you want to buy a house for a $1 is you must create a process and a system. And guess when they come back? At 65 when we give them all free medicine”. The system is any system”. What a different head of space was that”. All they do is teach you a system by which you can profit by cooking hamburgers. I know who knows how to cook a hamburger? McDonald’s knows that too. John Howard the biggest problem he has right now is the Australian brain drain. “Okay let’s look at a good system. I can show you guys a bunch of ways right now to buy houses for $1. McDonald’s created a great system. McDonald’s knows people know how to cook hamburgers. they just create systems by which people can profit”. I know you guys know how to buy a house.RebelliousRant. People pay half a million dollars for that system. The tall poppy syndrome is typically Australian and is served and used to cut down those who are superior to them”. Wow just over a million. go down to that pile of rocks called New Zealand and make a buck”. This is disappointing being an Australian. “Something else is this.See they were in England and they were the entrepreneurs who said guess what? Let’s put our money together. some academics and the occasional millionaire command a level of community admiration inferior to that of a toilet cleaner. “Do you realize over a million Australians have left Australia and they now live overseas. It also used to explain why instead of praising someone who drives a prestige car.
It goes head butt first against the way most property investors think”. what they want first you will always get what you want by default”.“It must also have very little risk” “Also you can’t affect the lifestyle because this is the issue we had in the beginning. Let me show you a transaction.000 every couple of months cause the Australians keep moving overseas. “Let’s look at this. Let’s change the value statement and figure out what does the other person need.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 140 . “We Buy Houses came out with an idea 20 years and I would like to suggest it to you. “Do you think there are people right now in Australia who are renting houses who would prefer to own a house? Do you think that’s possible? Yes okay”. People are buying the houses and missing out on the lifestyle. Maybe it’s all about a system that creates good lifestyle. We’re sucking them in at 20. new immigrants to Australia. “Most property investors who get into real estate think what’s in it for me? And keep spending their entire life trying to negotiate what’s in it for me”. No deposit Fear is a great one Apathy Interest rates Wrong mindset “Do you know what is an interesting one. a transaction works this way”. “Let’s change that a little bit. It won’t work that way but it will work better this way. “Why don’t you yell out to me a couple of reasons why or what has stopped them today from buying a house and why are they still renting”. Here is the thing if you give other people what you need first.MalEmery. And the systems must work for anybody in any economy in any country”. Visit the Mal Emery Web Store at www. As we suck them in those people cannot buy a house in Australia for at least 2 to 3 years”.
Anybody ever done that? Did you pay more money? Great why did you go there? Convenience”. Hands up if you ever shopped at the 7/11 corner store. All these people want to get rent to own. They’ve had enough”.do you know last year guys we had 10. That person wants to get out and that person wants to get in. “All these people want to get in. Let me walk you through this very quickly”. I’m solving a problem for that person and solving a problem for that person and if I do it correctly I get what I want. Do I have any investors in this room buying real estate who went to the bank to buy another house and the bank says you have too many and wouldn’t lend you any more money? Is it just me”. It’s now part of the census”. They are selling you convenience and they’re charging you 3 times the price and people are paying the price to get what they want when they want it”. Everybody is just falling over like flies”. they want to get out. You see 7/11 Southland Corporation is not selling you milk and bread. “So here is the point. I realized something. “Okay transaction engineer says this. rent to own.com 141 . Do you realize this coming year they anticipate it will be 40. What’s interesting? Did anybody do their census last year. people will always pay the price if they get what they want when they want it. the census in 2006? Do you remember what the census was? It was a form that the government sends out to you. I’ve got 35% of the country including a whole bunch of investors who want to buy some more houses. here is what I found out. I’m thinking okay he wants to get out….000 home loan defaults in Australia”? “We currently have the highest defaulting home loan rate we’ve had in Australia’s history. this guy wants to sell and this guy wants to buy. “So I pick up this house and all I’m doing is being the guy in the middle. “So back to my transaction engineer.“So out of all those people who want to buy a house. “Now all these people want to sell. Does anybody remember what question 56 was? Question 56 was are you buying your house with a traditional mortgage or are you buying your house under a rent to own system”? “First time in Australia’s history more people are now buying their houses on a rent to own then on any other time. I do this thing over here called a rent to buy. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I realized there’s a 7/11.RebelliousRant.000 home loan defaults. They can’t afford it and they don’t want to be in it anymore.
I ring up the guy and say trying to sell your house? He says of course I’m trying to sell.000 right now. “What are you doing? I’ve moved to Melbourne. I don’t have time.000? He said Mr. “I said let me ask you how much rent would I have to give you every week to cover all that stuff? He said well look if you want to pay me $450 a week which is 50% more rent that covers all that stuff and then down the road when you’re ready you can write me another check for $450. I signed it and sent it back. Apparently its fully renovated townhouse. “She said you’re kidding? So it’s not dead rent? I said no just tell them the $500 goes towards buying the house. Can I rent it for a while and pay you down the road when I get the $450. I have payment in Melbourne. How is it going? It hasn’t sold it yet”. I go on the internet and there it is. I sent it down the fax machine and he sent it back to me 3 minutes later”. I never see houses. excuse me do you rent properties”? “She said we’re a real estate agent What do you think we do? I said I’ve got this property and I need you to rent it. I said why do you have to get out of this thing? He said man the payments are killing me.000 and I’ll now take $450. I bought a new house. Visit the Mal Emery Web Store at www.000 just to get out of it. can’t you see it’s on the Internet.MalEmery. I said okay how long have you been trying to sell it for? The agent has been trying to sell it for 3 or 4 months. “Now I’m thinking okay and I’m looking at this thing and it looks nice so far.“I don’t see houses guys. I said okay and sent him down my form. the stuff up there only rents for $300 a week. She said where is it?”. I’ve got my house in Melbourne with the family and I’m stuck with this thing and I’m trying to get rid of it in Sydney”… “So I said what do you want for it? He said well I’ve had it for $525. the house goes away or the payments go away? He said mate I want the payments to go away”. I’ve got a mortgage.000 that you want for that house but I can’t give you the $450. The rent is only about $300 a week and I need about $450 a week. “So I said if I give you the $450. So she sent me down one of those little listing agreements on the fax machine. Otton I can’t do that. Yeah but tell the tenant if they want to pay the $500 a week.000. I rang up a real estate agent and said. I’ve got payments in Sydney. I said what is more important. I’ve got rates and taxes and all this stuff”. She said $500 a week.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 142 . the rent goes towards buying the house”. “How much rent do you want for it? I said I want $500 a week.
Does anybody want me to tell you what the person looks like who is in the house? Never met them but I will tell you what I do know. these people are renting off me at $500. if you made $51. I said okay you’ve got the job”. Otton.043.000. Otton I have 3 people that want the house. does anybody want to guess or do you want me to tell you what the guy looks like? Never met him.RebelliousRant. They just did the rent to buy”. would you do it again? You bet. So here is what happened. Now here is the thing. I thought that was a good idea too”. “Did I get any bank loans? No. Does anybody want me to tell you what Sophie the real estate agent looks like? Never met her.75 goes in my bank account”. “By the way. One day $140. $51. how many bank loans did they need? None. The people who moved in and wanted to own their own home. I’m in here and I’m renting down there $450. She said do you mind if we collect the money and do it for you? I thought great idea how much are you going to charge me? $12.000. that’s why you get the $118”. Guess how much stamp duty I paid? Zero. She said are you negotiable on that? I said of course I am but why would they want to pay more”? “So the next day she sorted it out and sent me the papers and I said have them fill in the forms and have them send the forms back to me. “Now so she’s collecting the money. Now she sent the forms back to me. they said can we come out and see how this all works? I said what For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I thought that was okay. By the way. what’s the price of the house? You said the money is going towards the house but everybody forgot to ask how much is the house”? “I said its $500.000 for people I never met on houses I’ve never seen off the internet and I got $140.000 by doing nothing for 3 ½ minutes sitting at my desk. do you think they need to pay stamp duty either? No.com 143 . by the way let me stop you right now. “So she picked the person and said by the way I forgot to ask you one thing Mr. which one do I give it to? I said that’s your job. Channel 7 rang me up and they go Rick Otton you’re doing it differently then anybody else does it. “So guess what? In the same month I ended up doing it 3 times and got over excited. The guy in Melbourne who owns that. “So here is what happened. “And for a bunch of people I’ve never met here is what happens.That night she rang me up and said Mr. We’re exempt we don’t pay stamp duty. I got these people who are in this thing and they’re doing this rent to buy at $500 and I’m doing this one down here at $450 but guess what comes a day when they say okay we’re paying you out and I say thank you very much”. I can do this”.
Maureen how quickly would you like this all to disappear? She said if you could take this off my hands tomorrow that would be great. A whole bunch of people walked in and I had to choose who was going to want this house for $340. They rang me 2 days ago and the house is now worth over $400. A whole bunch of people turned up and said man do we need a bank loan. I said no come and fix the house up and it’s yours. I said you guys can look after that but you have to fix it up and you can have it for $340.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 144 . “25 people lined up down the street and if you saw the show we went through a bunch of people until somebody fixed that house up for $340. None of my students pay stamp duty.MalEmery. Within 30 minutes Maureen thanked me very much.000. “I do something else different. it was an automated system”. They did not pay any stamp duty to get into their first home.000”. “I said how much is all this killing you for? She said I’m in the hole of this thing. You see I already knew if the house was fixed up it was worth a lot more money.000. She never saw that house again and I’m into this house. In 30 minutes I said I’ll look after all that. I said to Maureen I’ll look after that for $280. If the people walked into a house for $350.000 and made 60.do you want to do? They said we see what you do.000 and they did the whole thing for $350. So here is my question. I’ve sat there and the problem with this whole exercise was this. They made a whole bunch of money. who wants this house and they can come in and fix it up. those people had been trying to buy a house for 5 years and they were living with her parents and not only that they made $60. “The problem was I didn’t need to be there.000 do you think they’re happy”. They did not need any money to get into that house.000”. look after the whole lot. look after that.000.000. “Then I put an ad in the paper that said. They did not need any bank loan to get into that house. “If I leave enough in it for the next person and they are getting what they want. look after that. which is Maureen got relief from the pain of this whole problem of this house.000”. we understand what you want to do.000 just to pay that whole lot out. They fixed that house for $350. “I can’t do it tomorrow but it will take me 30 minutes. I made some money”. You see I looked at a lot of systems and a lot of things we do in Australia we do because they’ve been doing it for 200 years. But no one has ever stopped to look at the system” Visit the Mal Emery Web Store at www.000. I’ve got to get $280. They fixed it up and it’s now worth over $400. We want to have like a cliff hanger at the end of the series for 2007 so people have a real big wow factor so they’ll watch the 2008 series”. I’m looking after the house for $280.000.
He has one car at Auckland airport. going to council that’s what a mouse did and came back as an elephant. I do buy and holds as well. Some people do developments. Some people do developments that’s great. “If I give people what they want I get what I want. Most entrepreneurial people in the world.RebelliousRant. here is where his cars are. I get the lifestyle and I get to do what I want when I want to do it. It’s just a different way of doing things”. But the thing is I don’t do that. My student has 12 cars. By the way. I will always get what I want”. As far as I’m concerned. Some people renovate and spend a bunch of time and a bunch of money to make money on the renovation. 20% of my properties are buy and holds”. Why? Because 5% of the people selling houses want-to sell houses don’t need 3 cars and will always say I guess that one. “Now being entrepreneurial that he is and buying his houses for $1 and having no money. is there anybody in this room who would like to start buying houses without paying stamp duty”? “There is nothing in the legislation that says buyers who buy houses have to pay stamp duty”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. But I don’t have to do it as long as I give the other person emotional satisfaction for what they want and I leave in it for what people want out of their life. Because if I think about people first.com 145 . Not only that this man is a New Zealander. my students do not buy houses unless the seller’s pay their stamp duty. My students don’t pay stamp duty. one in Christchurch and one in Wellington airport so that when he gets to New Zealand he has something to drive. one in Queens Town. by simply saying which car comes with the house”. I start teaching my students if you start saying to people which car comes with the house. I just don’t do it”. It’s just a change of system. “I can only do what I do if I give people what they want”. “I probably have 15 renovations going on right now on houses I’ve never seen with profits that I’ll make and I’ll probably be next week I’m in Amsterdam. Life is a tool box and some people renovate. “In actual fact. I don’t understand it but it’s great. That’s his 3rd of 4 BMWs. Some people do renovations. I make money on renovations.When I started sitting down with people in Australia and saying why are we doing it that way and not that way and people would say to me because Rick people have been too busy doing it the old way to stop and look at doing it a different way. 5% will point to one of their cars and say I guess that one. It makes sense. I get it.
Taking the old way and tying up all your cash I just don’t get it. How did that photo get taken? I went to Queensland and said guys take me out and show me what you’ve done. I never learned that system. My event you guys what I’ll teach you is different.MalEmery. They’re high growth properties but they are massively negatively geared but I’m not going to the factory and putting nuts on a bolt. Visit the Mal Emery Web Store at www.3 million on houses that they never look at”. No one else teaches what I do. I actually believe ladies and gentlemen I’m the best in the world at what I do.“My properties are all around Bandai. I said what do you mean? We’re not too sure where any of our houses are and there they are they have their maps figuring out where the houses are that they bought cause they’ve never seen them. I don’t think I’ve ever had a house in my books longer then 5 days” “A real estate agent will take 3 to 4 months. “A lot of my students come back every single year because they just want to hang out with people who think that way and do what I do. “And some people won’t get that and some people will realize that going forward if you can do your buy and holds for $1 or for $10 that’s the way of the future. signing on for a whole bunch of debt. I will have all these other houses that give people what they want and I’ll create a massive amount of income stream to offset all my negative gearing so I can get to do what I want to do”. They said we’re not too sure.3 to $5 million every year and they’ve never seen any of their houses. I would suggest to you that the old days of buying houses when you got all these people who don’t want them. the old days of putting down 20%. “Life is a tool box and what I do is a little bit different”. So I will teach you the systems that I learned when I didn’t go to real estate school”. “We’re not in the job business. These guys make $1. paying stamp duty is a really. I’m not too sure that’s the way I could ever do business”. “I sell a house in 3 days. really old way”. although I can’t speak for other planets”. They make $1.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 146 . around Sydney Harbor. we’re in the lifestyle business.
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Work with Mal one‐on‐one in your business as your personal marketing and business coach.
The Platinum 2.0 Mastermind experience is not for everybody. You must be serious and have a burning desire to succeed.
Simply, the Mastermind environment is about making money, lots of it. And in the process, discover who you are and where you want to be.
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SECTION 3: INTERNET MARKETING MILLIONS
“Making Money Is Being Able To Write An Email And Press Send”
Alexandria Brown has revolutionized the art of e‐mail marketing teaching people how to build their lists and generate income through the power of E‐Zines.
“I didn’t know exactly how I was going to do it but I just knew that it was what was going to happen. So I took a big leap of faith. I’ve heard a saying when you leap your wings will appear and that’s kind of what happened.”
Visit the Mal Emery Web Store at www.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 148
Introdu ucing Alexandri Brown ia n, “The E-z Que “ zine een”
Alexandria a Brown, a.k.a a. "The E‐zine e Queen", ha as fast becom me the foremo ost authority y in driving sa ales via e‐ mail publishing m g. After mast tering the ma arketing basic cs, she found the exact on nline formula a needed to catapult he erself to bein ng the author rity – dare we e say celebrity y – in her niche. Last year r her business s brought in o over a million‐dollars m s using email and the Inter rnet, and she e only works a few hours a a day, and ha as a blast in the pr rocess! Ali has bee en sponsored d by Microsof ft, interviewe ed by The Wa all Street Jour rnal, and has been feature ed in En ntrepreneur M Magazine and countless m marketing bo ooks including g Confessions s of Shameles ss Internet Pr romoters. Her award d‐winning pro oducts and pr rograms at w www.AlexandriaBrown.com m have now t taught thous sands of sm mall business s owners how w to use the In nternet to ge et famous and d get more sa ales. Ali has w worked with clients in ncluding New York Times D Digital, Adwe eek Magazine es, Scholastic Books, and D Dun & Bradst treet, but her r passion lie es in showing g entrepreneu urs how to cr reate *consis stent streams s of online inc come* using t their expertis se and pe ersonality. Yo ou can sign up for her FRE EE weekly ezine "Straight Shooter Mar rketing" at www.AlexandriaBrown.com w m In a recent t interview w with Mal Emer ry Alexandria a Brown reve eals some of h her methods to getting st tarted as well l as how to m maintain your r online incom me using Ema ail.
For More Speed Wealth Insights from Mal Emery Delive ered to Your
MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Alexandria Brown
Ali is one of those entrepreneurs that took the initiative to try something that wasn’t being utilized well enough, the internet. She came from a background of working hard for her dollars which always involved working for someone else, she was never happy.
One day at the depths of despair and poverty Ali had a brain wave she sat down at her computer about to admit defeat to her family when something happened at that particular moment she recalls “I thought to myself I haven’t even touched the internet or email. I’m meeting some good prospects but I don’t know how to follow up, and this (Email) seems comfortable. I don’t like calling people or showing up at their door. Why don’t I email them?”
It was then Ali realized the importance of Email and its ability to reach millions of people all over the world. Ali had knowledge and information about not only life but business that she realized she could enlighten people with via these E-zines or electronic magazines.
The E-zines could be used to promote products, businesses as well as just to inform. It could be used to promote just about anything, it was a technique that could and has proved to help people all over the world to promote whatever they needed to at a low cost. Ali recalls sitting at her computer on that ground-breaking day “I started (Email list) with 10 people and that included my parents and my cat and sent that out and an amazing thing happened, people started reading and they started forwarding it around. My list started growing and I want to tell you guys to, I did not have a website, I did not have a clue. But this little missive, this little email was spreading the word about my business”.
It was then that she began receiving calls from people calling her for help, people wanted Ali to help show them how to market with this E-zine. She found that people loved the concept but could find little information about the method and how to apply it. That is when Ali decided to write a small E-book called “Boost Business with your own E-zine”, this really was the beginning of the Ali Brown we know today the woman who had stopped selling her time and had started to sell her knowledge.
It wasn’t all ‘smooth sailing’ for Ali and she always makes note in her teaching that every time she has a true break through she first must have a big breakdown and she highlights that yes it still happens but she looks at these
Visit the Mal Emery Web Store at www.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 150
Ali drives home that if you don’t get the marketing down you will never build true wealth for your business. we’re meeting people. It is important to be confident and positive to be able to create positive wealth.RebelliousRant. She highlights the importance of making yourself out to be a rock star and see yourself that way even if you think no one sees you in that way. use a lot more leverage when you can market to a larger group of people. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. thousands to tens of thousands.com 151 . In Ali’s teachings she shows the individual how to use their expertise and personality to create consistent streams of online income. Throughout Ali’s discussion with Mal Emery she made special mention of the core of her teaching. Make a shift and start thinking about marketing one to hundreds. talking to them on the phone. If you can market your product in a way that is different to the competition and that draws your target audience in it is then important you use every power to keep that client and in turn build wealth. networking. going to the breakfasts and lunches and things like that. “You have to start by just coming out and believing that about yourself and then the environment around you will rise up to match it” These are key words spoken by Ali you have to believe in yourself because if you doubt yourself so will everyone around you. the basis of her success.breakdowns as the universe “giving you a little kick in the butt and saying you’re better than this. shaking hands. A lot of us when we start a business we’re one to one marketers. Ali now teaches a much broader perspective of marketing and business then E-zine however it’s definitely the core tool that she teaches as it is a SIMPLE. They are as follows… 1. its time to move up and to make a transformation so that you get what you deserve”. We now take for granted that you can do this with the push of a button its called EMAIL. Talking with Mal. She makes the point that what she tells is the marketing which is more important than the mastery. An ezine let’s you market one to many instead of one to one. You used to have to mail out hundreds or thousands of mailers and it was a lot of work. So keep in mind that you’re going to make a lot more money.Her 7 ways that Email can help you to make more money. EASY and CHEAP method for anyone to get started making money online. In other words it doesn’t matter whether you are an accountant or a dog groomer if you market your product or business effectively that is more important than being the best at your profession. But with just one push of a button you can reach a million people.
5. It’s as if they’ve given you permission to market to them all the time. In traditional advertising Mal and I worked in an agency where we really wrote ads that were just bragging. very important. etc. 3. its useful information and you’re not just sending them promotions all the time. email is the perfect answer.MalEmery. E-zines and emails are a great way to spread the word about your business at NO COST. service or program. 6. And what’s great about doing an E-zine is this is something that people sign up for. We’re number one. We’re all in this together around the world now and emails go back and forth all the time. you can answer questions that people might have about your product or service. E-zines are one of the most effective marketing strategies to get people on your list. you’re educating them. So when you’re looking at ways to do this at almost no cost. You may send out one email and think you’re going to get a big response but the repetition is actually more important. You’re giving people a sample of what you have to offer before they try it. Visit the Mal Emery Web Store at www. 4. I never said I was the expert but he saw me. Well an E-zine let’s you really put your money where your mouth is and you can write and give people samples of your program or product. You can share testimonials. They really enjoy receiving your email. our product is the best. People are forever forwarding Emails of interest to friends. E-zines position you as an expert. so they love to get it. Email is a great way to stay in touch regularly.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 152 . It gives you the chance to do what is called education based marketing.2. When you share good information on a topic and you want to pick content that is related to your business products and programs people will lift you up in the top of their minds. family collegues etc. you can have success stories. he perceived me as the expert and that’s very. the perfect way for you E-zine or email to reach the perfect target audience. E-zines will help you sell more as it is a chance to show not just tell your product. Its good information.
Let’s all give thanks to E-zine/Email for being so instant. free reports. There are e-courses. 7. They will not contact you. It’s also my number one secret for really cutting through the clutter because people are overwhelmed each day and that is to be personal with your readers and to be like their friend” Ali believes in producing fun in her E-zines because when you are yourself and let your personality come through then you have no competition. that’s what makes you completely unique. they will not hire you. And you will see your subscriber numbers go up when you offer an E-zine. They look at E-zines as helpful information and they look at subscriptions as a wonderful thing. such as a free report. It really is the major factor that sets Email/E-zine ahead of many other marketing tools. ecourse or maybe an audio program. ALI’S NUMBER 1 SECRET IS TO DEVELOP CUSOMER LOYALTY “The biggest tip I can give is another little secret of using email to build customer loyalty. whatever you’re trying to do they won’t. There is no other Ally Brown. and all that but they work wonderfully when paired with an E-zine.RebelliousRant. She believes it’s the personal touch that gets people engaged and keeps them buying from you forever. There is no other Mal Emery. I do recommend that you also offer another goodie they get right away.com 153 . The Ezine is what gives you permission to contact these people on a regular basis.You need to capture the contact information of as many people who visit your site as possible if you have a website and you are not getting people on your list. they’re just going to take a look at you and then click away because dinner is ready or an email just popped up or they’re going to go to the next website. You need to do everything you can to capture them while they’re at that site. The reason why is that 99% of your web visitors will not buy from you. ezines are one of the most effective marketing strategies to get people on your list. you’re gone. We really take for granted that we can push a button and send a message out to a million people if we want too at virtually no cost. cheap and easy. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. that is your unique selling proposition. It really is something of value that you’re giving them for free. you’re history. you are watching money walk out the door. Now there is many ways to do this. When you let your personality come through.
blah. It is so important to be CLEAR on your target market. start building the list and then you have the audience ready to buy from you. write the E-zine for them.MalEmery. there is nothing overwhelming and it’s either the same strategies that I use or my clients use with great success. How about top questions that your clients and customers ask you already and answer one in each E-zine. I’ll say that again. blah. Most people come up with an idea for a product or service and they create that and then they go looking for people to buy it. There are all kinds of formats that I teach. I want to give you this advice before you start searching. top 5 lists. I call on the words of Dan Kennedy who states “the who is more important then the what”. If you have just 12 questions that’s 3 months of content right there that you can answer questions. in this system. But the content should always give people a taste of what you have to offer. When you’re looking at list building. The most important is to …Make sure you work with a really reputable list management company or email publishing service. mistakes top 5 mistakes people make in blah. the who is more important then the what. I did this by accident because when I was doing my little consulting business in New York.Ali’s Concluding Tips to E-zine Success and Consistant Wealth There are ways of making sure you have high deliverability rates. its like what $20 US to get started per month with a decent email publishing service that will manage your list for you and then can help you determine when there are problems”. When people are starting out and they’re contemplating what to write about? I suggest you do some reverse engineering. You should figure out who your audience is. Cough up.” You don’t need to write your articles. People love lists and tips. And remember. I was just building a list and doing the newsletter and then suddenly that day several years later I had that e-book to sell and bam I had a list of several thousand people and the sales started coming in because I had the list. “I see a lot of people starting off cheap or with free services and you’re wasting your time. Visit the Mal Emery Web Store at www. there is nothing too technical.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 154 . So you don’t need to be a good writer. What are you trying to sell? What are you trying to position yourself as an expert in? What programs and products do you offer? Back up from there and that’s where you come up with ideas of tips and content to share with people.
com 155 . So these are the same strategies I teach and people tell me that no one has put together internet marketing in a step by step plan like I have.RebelliousRant. So I’m really glad to share that with everybody” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. And a few of my clients this year hit the million dollar mark. “I’ve got clients making in excess of $5.000 a month.000 a month to $25. US dollars.
In this chapter they will guide you through the different ways in which you can generate huge cash flow from the eBay phenomenon. “It’s the real dream for most people isn’t it? Doing something you love and you don’t even think you’re your working.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 156 . I now work less than I ever have.MalEmery.SECTION 3: INTERNET MARKETING MILLIONS “Know For Sure That Your eBay Business Will Bring In At Least $1500 A Day 7 Days A Week” Matt and Amanda Clarkson are the “magicians” of eBay business. I make more money than I ever made and I get to love my life with passion and enthusiasm” Visit the Mal Emery Web Store at www.
It was then n that he wen nt home to Amanda and s said “We ne eed to do som mething diffe erent”. He s started buyin ng old apartm ments and ren novating them m to make a profit a m and create eq quity. Aman nda is also th he founder of f ‘You Won th he Bid” an nd creator of the first prog gram of its ki ind to appear r on eBAy. passion n and tenacit ty within 90 d days of startin ng on eBAy A Amanda recei ived the eBay y power se eller status an nd holds a 10 00% close rate e with her au uctions. work king in tough conditions fo or $25. Amanda is s now a succe essful entrepr reneur who h has started 7 highly profitable businesses from scra atch. In her first 31 days on eBay Amand da made sales s exceeding $ $31.400. sellin m ng strategy h has been with h her from a y young age. Matt began his working g career in ca arpentry. Mal Emery y recently spo oke to his frie ends Amanda a and Matt Cl larkson who will share with you the ke ey pr roducts that y you can sell o on eBay to m make big buck ks and reveal just how the ey got their eB Bay business started as s well as help ping each of y you to make a a consistent i income from the eBay we ebsite For More Speed Wealth Insights from Mal Emery Delive ered to Your . m marketing and d of course cu ustomer serv vice these hav ve allowed he er to uncover r a niche market on eBA m Ay. He found that the e equity thing g got tiring as there was a la ack of spare c cash so people he e turned to b building.MAT & AM MANDA CL LARKSON Introducing A Amanda and Ma Clark a att kson. Amanda le earnt from an n early age to o fend for her rself and 11 y years of age w would disapp pear into the w washing machine to fin m nd money tha at had fallen o out of her fat thers overalls s. With the m money she fou und she woul ld buy lo ollies from the e local store t take them ho ome cut them m into smaller pieces and sell them bac ck to the fam mily making a nice profit so the buying. “T eBay Magicians” The y If you ever r wanted to k know how an n everyday pe erson can start an eBay bu usiness from scratch and t turn it the couple to in nto a multimillion dollar empire then A Australia’s ow wn Matt and A Amanda are t o ask. Using her s skills. One da ay he realized d there were ou ut there acce essing the inte ernet and ma aking millions s.00 an hour. Her sk kills are in dir rect selling.
Who likes the idea of doing that? Being able to sell something before you’ve even paid for it. “There are a number of different ways and there are quite a few myths as well when it comes to eBay” “People have this understanding that it’s a junk yard and you can become a slave to it. Who is EBay? “What we did like a lot of people when you’re looking at a business. This is what we came up with EBay at the moment has 242 million Visit the Mal Emery Web Store at www. Amanda thought her kind of research was buying shoes and I thought well maybe I should do some research and find out what is with EBay and how do people actually make money with it.000 a month on EBay and its regular. There are a few people there that are educators but there really is only the top 5% of people that are making money and that’s where we thought this is something we can do. They trust it. Who are we? Now I know you’re all here to find out how we make $70. We’re also going to show you how you can start selling on eBay with no stock. So why is EBay so good? What makes it so simple? Well the good thing is there are millions of people already there and they’re already shopping. And that’s when we jumped in feet and all.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Matt & Amanda Clarkson “Amanda and I are going to show you the different ways that people make money with eBay.MalEmery. whether you’re going to get what you’re paying for. You can have a completely automated business and we’re going to show you that part today”. We certainly can show you its completely different from that. its like clockwork. And with eBay using the feedback system have overcome that and made it so open that you can literally see if you’re having a good or bad experience with people. they know it and one of the things that are so great about eBay is they’ve been able to overcome one of the biggest fears that people have with shopping online and that’s knowing whether you’re going to be safe.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 158 .
“Basically with 70. the worst thing you can do is sell your CDs for the wrong price. “Another benefit of eBay was its Super low risk.999 that we haven’t even gone into. Amanda comments on the advantages of her eBAy business. ours got to the stage where our business was so automated that I got bored and that’s why we ended up being on stage here sharing our story”. For me you can always get more money but never more time. In fact. but something you really can build on to make it into such a salable asset. all these people they’re buying on EBay.000 a month? In fact. “Now we sell into one category only.000 new people signing up every day.registered uses. We want something that is going to be a long term sustainable business however with minimal start up expenses. so there are still 49. “Just about everyone who starts on EBay initially starts from the spare bedroom and then they expand out from there. With $141.000 categories that you can sell into on EBay. “Peace of mind and a healthy lifestyle are the most valued aspects of our business. Who thinks that will be a salable asset if we decide to put that on the market? Someone looking to buy a business that runs less then 2 hours a day.RebelliousRant. this is as good if not better then real estate. What we’re talking about here is something that is so simple to start for such a really low risk and with such a small amount of cash. that’s where the traffic was. Our business turning over nearly a million dollars a year will easily be doing that in the next few months. This is cash flow and with cash flow you can put it into real estate or whatever you’re into. we don’t even do that now.” Matt and Amanda recognize that here are 50. But cash comes into our account every day and someone would love to buy our business”. And EBay themselves say that if you added that up as a population it would be the 5th largest country in the world. So that’s what we think of.com 159 . We have a girl that does it part time. That’s really the worst case scenario when it comes to initially selling on EBay”. we knew as internet marketers the place that we really needed to be when it came to being online was EBay because that’s where the people were. so that’s how automated you can get it. The good thing is you don’t need to mortgage the house to get started on EBay”.000 being spent every day on eBay equating to $1 billion being spent every week we quickly recognized our money making potential” “One of the things about EBay that has made it so successful is the fact that it is so simple to do. So every For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “So who would like a business working less then 2 hours a day earning $70.000.
“Who gets to do what they want to do every morning when they wake up? Not enough of you”. The best thing of all is the wholesaler ships the product directly to your customer. all you do is collect the money and the profit is the difference between what the customer pays you and the wholesale price. you launch your auction for a 7 day. 10 day. There is a never ending supply of stuff to sell. That’s where you get to deal directly with legitimate wholesalers who hold name brand products. is a perfect example. Conduct your research. She lives in America and she sells pre-loved Louie Viton handbags. So you don’t have to touch a single product.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 160 . Visit the Mal Emery Web Store at www. 5 day auction whatever you want to do. create your listing which is you just write up your sales letter. Who likes banking the money?” Who wants to be the next EBay millionaire? Who wants to be a millionaire full stop? 4 OF THE MOST POPULAR DIFFERENT WAYS OF MAKING MONEY ON EBAY • Drop shipping Is a really popular strategy for people first getting into EBay. I have to share with you that people hound you to sell products on EBay. Girls what a business. And this person. Consignment just basically means that you sell stuff for somebody else. When people get to know that you sell on EBay and you do it well. Does that sound pretty easy to understand? Yeah so basically you don’t hold anything. the customer pays you and only when you get paid by your customer do you pay the wholesalers. You sell it and then you get it shipped out by someone else and they do the rest.morning I wake up I look past Matthew and I see the beautiful blue ocean and I know that I am free to go down there and enjoy it”. this lady. “I mean if you’re the sort of person where you don’t mind sitting at home surfing on the internet basically that’s all we do for research. You simply list the name brand products up in your EBay store. -THE MOST IMPORTANT ASPECTS OF CREATING WEALTH FROM EBAY- Matt and Amanda distinguish the first aspect of conducting research to be so important and but so easy to do. And the final thing is you bank the money.MalEmery. • Run a consignment business. sell the stuff to your customers.
I should have done golf clubs. My point here is don’t do arbitrage of anything that you’re interested in. What she would do is she would buy a suit and then she would say look I’m going on holidays for about 10 days. There are a number of ways you can do that. You can sell all those types of products on EBay. I met a lady in America last year and she was buying name brands women’s suits for business. My point is open up your mind and ask yourself For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. So 30% of all these prices she gets to keep and all of the business comes to her. She would then put a listing up and resell that suit before she’s even paid for it and before she’s even had it shipped to her. it could be a DVD. Pretty simple and she was even quite smart this lady. He is selling quite a lot of them. A digital product is usually and e-book or it can be an audio download or whatever.com 161 . a CD and basically there are a lot of people now that are pulling out some of their knowledge and expertise and they’re putting that into a product that they are then selling on EBay. • eBay arbitrage Basically what arbitrage is its you’re buying all of your stock that you’re going to sell from eBay and you’re reselling it back onto eBay. absolutely. • You can sell all your own products. Then she would get whoever sold it.Now I know she charges 30% of the sale price. She used to work in the corporate world and earn $160.000 a year and she would now go online and she buys all of these name brand suits on EBay and then she resells them at a profit. You can sell your hard products. was it the tire changing thing? He created a DVD just on his camcorder thing. I would have done really well at that. she would get them to ship it straight to her customer for her. This girl makes over $30. that’s different.RebelliousRant. Remember I said there are a whole heap of people out there that sell but they really don’t know what they’re doing? Well what you’re able to do is you can go on there and you can find the items that people have either listed incorrectly or at the wrong time and you’re able to purchase that stock on EBay and then resell it for a profit. She has a tiny little thing on the top of her listing that says want to sell your pre-loved Louie Viton handbag? We can do it for you. There is another lady who made her own DVD on how to clean a horse hooves. So I gave up that. a little DVD thing on how to change a flat tire. Now throughout the weekend and you’ve probably all been to different internet marketing seminars and you can sell digital products online.000 a month selling other people’s handbags. can you just hold onto it for me and I’ll send you the details when I get back. Pretty cheeky. We even found one guy. Who would like to do that? It’s a good business.
We made $350 a week selling that. all these different services that people are now advertising online. put a forward in and a cover letter on it and that was it. You won’t find that in your local newspaper but you can do it with EBay”. -THIS IS OUR 12 STEP PROCESS- 1. And you can do that for as little as $10 a month”. it could be absolutely anything. Who would like to make $350 a week selling something maybe an interview they did with an expert? Who could you interview and transcribe that and turn that into an e-book? It took an hour and again all automatic and nothing to do. if you have a small business. no cost.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 162 . builders. • Sell your e-book on EBay A lot of people say you can’t make money on e-books on EBay. how to groom your dog at home or something like that. you can now advertise on EBay for the services you provide. cleaning. “Now here is an example. Just recently and this happens quite regularly as well. they’re $37 US and we sell 1 or 2 a day sometimes. I would think that would be a good deal. I’ll also just share with you that magical little e-book there that we just started selling because we don’t sell information products on EBay like Matt said was an interview I had done with another internet marketer who was asking me all about EBay. Basically what we’re doing there is we’re using that as a lead generation process. it might only be a $37 e-book but we made about $4. its one of the medias we use”. EBay isn’t our business. I just had the thing transcribed. counseling.MalEmery. Well we sell those. You have to get your head space right Visit the Mal Emery Web Store at www. no nothing” “What we’re talking about are all the different ways or different media you can create a business. These people that buy from us with these e-books. Automotive mechanical repairs.000 out of up sells from those in the last 2 weeks. You would be surprised at some of the stuff people actually buy on EBay. no shipping.000 or $5. they’re sent back to our website and we collect their names and addresses and they’re now on our database and we can up sell them. “Who would think that if you could put an ad in the paper for $10 a month and you could actually access 240 million people. lawn mowing.what are you good at that other people would like to know about? You might be able to bake the best chocolate biscuits in Australia.
what’s hot. Write down or record your ideas. I can work this out in half an hour now whether this will be a go or not and then I can move onto the next one”. what time of the day they’re selling. We keep our eye on that sort of stuff and we can see what is happening and we can see where it’s going to come from because we’re always a little bit behind. Ask your friends and family what are you spending your money on?” 4. I love watching Oprah. It’s amazing. business magazines. what price they’re selling for. the reason being because they’re talking about stuff that is going to happen usually here about 6 months later. “We use programs. But what I’m doing is getting ideas. it will happen for you. who is selling them. stuff I have no interest in whatsoever. 2.com 163 .Because a lot of people come to me and say there is nothing to sell. all the good products are gone. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Look at what your kids are doing. how many they’re doing. If you got serious what could you do on eBay? Who can see that that’s a real opening? So many people just don’t know what they’re doing. It’s almost like having a crystal ball. there are millions and millions of products to sell and it comes down to your little space in here. “Shows like Oprah. Should I put it up for auction? Who would put a bid on it? 250 that I’ll never get around to selling because I just don’t have the time or don’t want too” 3. everything” “So what we’re good at doing is taking out the unknown. Finding a product to sell and creating certainty. we use a program where we can actually look and find out exactly what is selling. When it comes to selling on EBay we do the research and its really simple stuff. which I wouldn’t because its very out of date but if I wanted to sell these clickers I could actually go on and find out exactly how many are selling.RebelliousRant. “We go to the States regularly and I’m always buying different types of magazines. They start to look at trends and stuff that is happening is always happening on Oprah. That is bull dust. We actually have a book now of 250 ideas of products that we know would sell on eBay right now and would make a fortune with. If you have an open mind and you say to yourself there is a million things I can find. For example if I wanted to sell these clickers. it’s going to be easy. Less then 1% of sellers are serious. less then 1%.
You can start from home like we did. Try and look professional. You can become a trade assistant and list your services on eBay. We don’t hope. you can buy stock from wholesalers. 5. Sourcing your products Matt states that “sourcing your products. who ask me about eBay have a hard time with. We currently have a sell through rate of about 95%”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 164 . we don’t pray we’ll sell it. that’s all you have to know. AMAZING!! 7. sitting in a stinky train in hot traffic? Absolutely so that’s how we started”. consigning where you sell other peoples stuff for them. After I sold that set of CDs we were making $600 to $800 a week selling books and stuff from around the house. we know it will sell. The thing is with eBay the people are there with their credit card in their hand ready to spend right now. EBay will even put your ad up on their website where there are millions of people to let other people know that you can sell their stuff for them”. We look at things like EBay post. if we’re buying something we know we’re going to make a profit. There is no guessing in that. “After that there is drop shippers. And decide on your outcome and work your way back” 6. that’s all. “There is importing. anything that wasn’t nailed down I was selling”.“That’s why what we do is we take a lot of that fear factor out and we know for certain with that daily or weekly certainty what we’re going to make and how much will be ongoing. So you have to give them what they want. And here is a stat for you.MalEmery. Sell what people want and not what you want to sell them. We know what to look for and we know whether something will sell and for how much. light bulk. is the easiest part of having an eBay business believe it or not”. Visit the Mal Emery Web Store at www. Who would rather be having fun at home selling books for $800 a week then going to a crappy job. on EBay 54% of items that go up for listing don’t even get a bid on them. Amanda adds that “The other part you have to know is just how to sell. Plan to profit for the long term “Now this is something that a lot of people. There are places on EBay where they actually tell you what people are looking for”. I believe. let alone sell.
There is a young boy only 23 years old. Now that’s one of the things that has made eBay so successful is that bidding process. I hope you really enjoy this product and you’re going to get heaps of fun using it”. “We’ve got the fixed price where people can actually just go there and buy the items straightaway. you’re in a rush. he attracts the right buyer as it looks just like a proficient business”. People can contact you directly from there. 8. I want to get my bike now and you can click it and own it”. The important thing is. So your customer service is paramount on eBay. his secret is he buys direct from wholesalers. People love to bid and you’ve got to let them play that game”. Who thinks that is pretty innovative? It’s brand new and it’s fantastic” 9. “Our whole business is built on referrals because we give outstanding customer service. That’s not right. I always send out a letter when I sell something on EBay. you can put your email address in there and people will be able to contact you directly. It doesn’t cost a fortune”. That is essentially just putting your services up. “You can put it up in your store which is another simple way as well. “There are 4 main ways that we go through.RebelliousRant. “We all know how to give good customer service but the thing with eBay is because they can’t see you and they can’t get a feel for what type of person you are. we have met him and he does $3 million a year selling his DVD’s on eBay. There is no bidding. So the problem with 95% of most eBay sellers is they think the deal is over when the money is banked.“Take for example selling DVDs on eBay. they’re frightened to hand over money. Outstanding customer service.” “The last way and this is something new on EBay and that’s called the classified ad and we’re doing a lot of testing with that now. You can put your phone number in there. it’s just beginning” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. There are a number of ways you can actually list your items for sale. “The key to this success step is that you can set something like that up for a couple of hundred dollars and look like a world player right from the beginning. is that his store or in other words his mini website on eBAy looks professional and because of that.com 165 . firstly we’ve got the online auction format where you just put something up and people bid for it. I send out a letter that says good day gorgeous.
as Mal says you’ve acquired a customer. the good thing is you now start to do it over and over again but you’re just doing it for fun”. a lot of these day to day ways of running your business that are essential you don’t even have to do. “The good thing is that once people begin to trust you. the listing part of it that’s all automated. It was crazy”. That’s all the money is going to give you. the feedback process. sending out emails again is all automated. lots of photos you can dominate that’s what it comes down too”. Who here is looking to make a million dollars or who here is looking to buy their life back? Yeah everyone wants their life back. 12. as many eBay sellers do not really know what they’re doing this means that you can come in and really dominate a category very quickly”. having good graphics in there. Dominating your chosen category. In the end. If we were moving into telephones we would become the expert in that area or we would show our listings to the customers to say hey I would be mad to by off that guy there because these guys really are the experts and that’s very simple to do.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 166 . “ What we do is we set it up in a way so that we become the expert. So that trust and building of a rapport has to be there and it comes down to your service and how you treat people”. like you and trust you and the hardest part is already over and they just want to keep buying from you”. except check your cash balance at your leisure”. We’ve automated over 90% of our business. They’re paying you to join your list and then from there you then have a back end process where you can then start to market to those people over and over again. Amanda was saying can you stop automating it. Visit the Mal Emery Web Store at www. You just repeat the process. So if you have a way or a business that gives you lots of spare time because you’ve now created a really good cash flow system. “It’s very simple.“So if you’re friendly and kind to your customers they will send other people to your business. 10. Often times because they had such a good experience with you from the beginning they know you. Automate you eBay business “I love EBay so much because you can automate so many of these processes. Just by having smart looking listings. 11. I need something to do. So the whole process.MalEmery. “Once you’ve got this set up and you’ve got it in a way that its not going to be time consuming it gives you that freedom.
Are you ready for it? Have you put it away? Most people don’t have anywhere near the amount that they’re going to need. Who is into having multiple streams? Not just one because it’s too scary. I just want to putter around and have some time to enjoy it”. “You must start getting serious about having multiple streams of income. That’s what I love more then anything now. You better do something about it just like we have”. But at the end of the day. It’s that simple” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. For me.com 167 . it’s an exciting fun business.“EBay for me is a vehicle. For me. if they are retiring at 57 they’ve got another 20 years to live. We don’t like to. Look at the statistics. that’s the hardest thing” “But what it comes down to is making money in a way that you’re not complicating your life. it’s a great business and I love it. “Once you have the money the money comes but then you don’t want to be at the point where the money is coming but you’re still working 50 or 60 hours. the fact I can wake up and do whatever I want of a morning” -EBAY HELPS YOU TO PREPARE FOR RETIREMENT- “What they didn’t do was create ways they could have a cash flow income or business while they started to do other things in their life. it’s not even about the money”. so what else are they going to do? How are you going to do it?” “Just open up your mind and think about the future. it’s the vehicle and it could have been cherry picking for all I care.RebelliousRant. If I can build a business close to a million dollars a year just after 12 months so can you. it’s a fact that we don’t like to and we think it’s all going to be okay but its not. “So we can guide you all the way holding your hand and. And don’t try and reinvent the wheel. your fears and doubts can be removed. you’re not creating this beast that all of a sudden it controls you and you end up one of those business owners that would almost rather be an employee” “It’s about creating time and creating cash flow so that you can then enjoy the process of what we call life. most people who retire if they even live this long. of course. As you can tell I really love it. Who has had that experience where they’re making more money but they’re putting in more time and effort to get that money? In the end.
70. “The most exciting bit is we’ve been able to create a simple system that if used properly.“And that’s it. This isn’t a fluke.MalEmery. 55. Here are some of the stats that we have here. I think that’s pretty impressive. we now have the time and the ability to show other people how to do it and we don’t have the fear factor of thinking oh there will be too many people selling on EBay”. Visit the Mal Emery Web Store at www. And because its automated. These are some of our sales figures. Thank you for your time”. 65. 69. this is every single month that this is happening. August of last year is when we started doing this full time.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 168 . just about anyone can do what we are doing.
have the right tools and the right marketing strategy. the Internet is the fastest. Who the hell is Armand going to get? I always try and top myself and it’s deliberate on my part to try and improve upon it every time” ARMAND MORIN For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I want the marketplace to be wondering what the hell is Armand going to do next. Who better to teach you this than Armand Morin who has revolutionized the way businesses and individuals alike use the internet to make big profits.SECTION 3: INTERNET MARKETING MILLIONS “We’re Going To Talk About Something I’ve Been Teaching For A Little Bit Called Internet Marketing” When it comes to making money. easiest and least expensive way to reach your global market. You just have to know the system and process.RebelliousRant. “You always want to better yourself.com 169 .
Who the he ell is Armand going to get? I always try y and top myself and it’s m s deliberate o on my part to o try and impr rove upon it every time” Armand re ecently chatte ed to Mal Em mery via the p phone in a general discuss sion on how t to ‘Internetize’ your on nline writing. His bu usiness actua ally made $4 million in the e first 12 wee eks of being o online. since then.000 p per year in on nline revenue e. “You always w want to bette er yourself. he e is most reno owned for tea aching at hi is own Arman nd Morin’s Bi ig Seminar w which is the largest Interne et Marketing event in the world. “I am going to show yo ou some key p points that w will help you t to create an e eight figure business onlin ne like my ow wn and how t to continue t to grow it”.000.000 wo orth of produ ucts and services and ha as trained ten ns of thousan nds of people e from all ove er the world h how to build a successful online busine ess. . Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w .000. I w want the marketplace to be wondering wh w hat the hell is Armand goin ng to do next t. He has also o taught tens of thousands of pe eople his ama azingly uniqu ue and propri ietary Interne et business building principles and stra ategies which h work without fail for every single w e business wh ho has implemented them m. “Int ternet Ma arketing Stategist” S ” Before starting on the i internet Armand sold vacuum cleaners s door to doo or for 5 years s however in 1996 he be egan marketi ing online ful ll time. In fact. Armand is one of the m most well kno own internet marketers cu urrently in the world. he has sold over $4 45. His personal onli ine bu usinesses gen nerate over $ $10.In ntroducin Arman Morin ng nd n. His straigh ht to the point teaching sty yle which has s the unique ability to lite erally transform anyone’s business in n 90 minutes o or less has m made him a re equested spea aker not only y in the US bu ut around the e world! He h has he elped people e from all walks of life to in ncrease and e enhance thei ir online busi inesses throu ugh automation.
getting the details of your target audience people that are interested in your thoughts. • If I’m making $300 with one website and we’ll show you how you can do that. So you have to know what you’re doing and what direction you want. “ An opt page is simply just a headline. rule number one you have to understand that its okay to make big money and work less. you need to be decisive You need to take action.000 right? Different Strategies to help enhance your online business- The most important part to building an online business is your list.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Armand Morin “You see its okay because here is what you need to understand. • • • • • You need to take action. You see you can think all you want. Your business should be an island meaning you have 100% total control over what your business does. But $300 with one website. You need to just get going. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. you need to be decisive You need to take action on these things.RebelliousRant. I don’t care if Google shuts down tomorrow my business is not going to be affected”. it’s very easy.000 that is what my business does on a weekly basis and we’re going to show you how we do it and what we do. people don’t get in your way. a few key bullet points and asking for the first name and email address prior to them actually getting to the website itself”. if I have 100 of them how much money am I making? $30. products or processes and the most effective way to do so is by creating an opt page. $227. They want to join you and they start following you. you can plan all you want but if you don’t do anything nothing is going to happen You see if you are on a path where you know exactly what you are doing.com 171 .
000 on the low side to as much as 22. Now here is the internet rule that I’ve taught many direct response people especially. it doesn’t matter because you’re not going to make any money whatsoever. What your job is to know the marketing that will actually aid and assist you in getting your message across. The thing with websites is if the individual is finding the text boring or difficult to read they simply exit with the click of a button”. Does that make sense? Because when you learn a fact it’s undeniable. But also what that does is from a sales standpoint it increases our conversion. we’re automatically going to increase in the amount of response from our website by actually changing the overall font of the main text throughout the copy to an Arial or a Verdana font. Visit the Mal Emery Web Store at www. I don’t want to guess. you increase the ‘readability’ of the text and make it easier for the target audience. And the sales letter we find some of the subheads we need to center and bring over to the middle of the page in order to make them read that as well. You can have the greatest product in the world but if you have no one to market it.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 172 . So we’ve built our list consistently. I want to go by what has been proven to actually work. “You know how to market which is the key ingredient to all of this. That is by putting a double space in between our paragraphs and separating them out that is actually going to again increase readership of that paragraph. You see success leaves traces means that we look at the facts” The tips below come from historical evidence of what I have tried and what has worked… “Here are the basic things. Now let me explain what I mean by that”. Write those two words down – historical evidence. number one. By just doing that alone. it’s proven. The marketing is the key to anything you do in business.“The reason we do this is because each and every event we do. You need to understand the marketing concepts that are behind it” -EFECTIVE TIPS FOR FORMATING AN INTERNET MARKETING STRATEGY“My concept of success leaves traces works we want to go by historical evidence. “By simply putting in an opt in page in front of your standard sales letter and people have to essentially pay the price in order to see your sales letter by putting in their name and email address before seeing the sales letter what we found out through a lot of testing is our sales letter will increase in its normal conversion”. we usually collect somewhere between 16.000 names every single time we do this. Does that make sense”? “We don’t want theory. we want facts. I don’t want to think. which will actually increase our response.
I mean sometimes you mentioned it. So that’s going to give us the opportunity to make a stop and say what is implementation with speed? Let’s stop here and take a look at this or accuracy. Here is what happens. we used a huge number of boxes to describe every single on of our different products and we’ve also done it with every single one of our case studies on that page and we’ve also done it with all of our testimonials as well too. box it out. we have many sub headlines throughout a piece and here is what we found out. if we put it in a box in the middle of the page maybe with a yellow. when we look at a big paragraph we’re essentially too lazy to read it. Now this is something I think you’ve done extremely well Mal. By increasing the font size of our subheads actually to a bigger font even from what you have here. Your target audience will skim over the text looking for things that pop out at us as they’re reading through. it actually causes us to read it more. “We found out and this is a technique that we are using more so then ever before. I know you’ve got it bold but what we found is by increasing the font up to.com 173 . when we look at a big paragraph online and its so easy to (a) go to another page. By doing that. highlight is a very powerful in many cases as long as we don’t use it too much” Then taking our sub headlines. (b) hit the home button and go back to Google or whatever or (c) scroll past it. And by boxing it out. let’s stop there and take a look at that. a light yellow background or maybe even a light green background.RebelliousRant. on the seminar marketing sales letter that we had for the product itself. We also found things we want to highlight sometimes are brick red. it forces the people to say here is For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. I find that most direct response people do this more so then online people and online people really don’t even understand the power behind this and that is bullet points. They’re not turning a page. And what I mean by box it out is literally that each one of these case studies. And if it’s more then 3 or 4 lines people tend to actually skip it. One thing we can even do to enhance this is a technique I call. Utilising true case studies meaning that you format it as a case study as you would in a white paper basically. Enhance certain things by removing the underlining and maybe using a bolding technique instead. actually we use a 16 point font.Also one of the rules that we use on the net is actually keeping our paragraphs. which we found actually focuses the eyes in on the bullet points is every other bullet point we actually bold the whole bullet point. they’re actually just scrolling down piece by piece.One of the things that we can use to even separate the bullet points and make them stand out even more. “Sometimes we found using red and here is the key and it may sound a little too much but we found that our sub headlines throughout the copy is usually in a brick red. even if it doesn’t make grammatical sense but keeping out paragraphs 3 to 4 lines max. In fact.
Now again that’s one case study. we found that we doubled our sales without doing any other changes on our site. If we asked them between 9 and 12. You see many times in direct response we want them to read to the end of the sales letter before we ask them to buy. a different box as we’re coming down the page and so for example there are 3 case studies right there so there would be 3 light green boxes. For example. We have really one chance in a direct response letter and they get to the end and hopefully that’s where the order form is or it’s on a separate order page but that’s the separate order form itself”. any time we mentioned a product name or any time we mentioned anything about the product we asked them to buy via link. “Here is the one thing that I found so far and this is really. In fact. when you totaled all the number of ways you could order it was actually 104 times we asked a person to buy on that one page. For example.000 per month right now in an industry that has been devastated by regulatory changes in recent years. if you would like to be our next success story then click here”. really key. at the end of each one of our case studies in those 3 sections we’ve already seen even though we’re about a third of the way down the page. “We then began testing the number of times we ask people for their order and we went from starting off with only 5 times. So each one of my case studies would be. for example. I may use one color say for every one of these case studies. We don’t want to take them to the order page yet but we want to take them further down the page to our actual order area and I’ll talk about that later. in case study number 1. if you would like to be our next case study. except asking for the order more”. Well on another one of our websites. Let’s take for example a light green in the background for each one of my case studies. They’re up over $300. when you totaled after. first of all.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 174 . what we can do is go ahead and ask them to buy at the end of each one of those case studies and with a simple link to your order page”. What we found is that it didn’t increase our conversion whatsoever as far as sales go” Visit the Mal Emery Web Store at www. so at the end what would you. And what we’re doing at this point is something even more subtle. “Now many people would say what if you went to 20 or 25 or even 100? The more times you ask them surely maybe that would even increase further.something new. we just talked about these people jumped on a plane and paid you $25.MalEmery. “By doing that and I would use a phrase like this for example.000 and now we showed them the results that could happen. we asked them to buy 5 times and that was it. Then we actually doubled our sales and we went to what I refer to as the magic number range and that is between 9 and 12. “On the net what we want to do and what we found is the more we ask them to buy the better it is. Now what I just did though is subconsciously we’ve just trained our audience to recognize okay light green means case study”.
They went up the hill and got to about a 20 and all of a sudden we ask them to buy. And we never know when they’re actually going to say yes.com 175 . It’s just me. its nothing. But you knew something was wrong. When we ask them to buy all of a sudden oh no I can’t believe they asked me to buy and my interest level drops down again. maybe boyfriend or girlfriend but you were in a relationship and maybe you were kind of upset at what your partner had done. its no big deal. But it doesn’t drop down to zero. “You would be surprised but many people will come to a seminar not to hear 10 speakers or 5 speakers or however many speakers you have at your seminar. You do this a couple of different times and here is what happens. Oh don’t worry about it. About the 6th or 7th time you ask this honey what’s wrong question about the 6th or 7th time they let you know what is wrong and they just spill it out and tell you everything and now its out in the open and you can deal with it. Here is an example I use for this. Then a couple of minutes later. no honey seriously I know something is bothering you. it drops down to maybe only 10” See we built some value. We need to ask them multiple times in order to get them to buy our product or interested in our product and get the real objection out in the open. Maybe you were married. please tell me what is bothering you. And we ask them to buy and their interest level drops again but it doesn’t drop all the way down to 10. it may drop to only 30 this time.RebelliousRant. So by asking them multiple times throughout the sales letter all of a sudden we have an opportunity to sell them multiple times again. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. There was not even an argument yet because here is how it normally went. but they’ll come to hear just one speaker” “Maintaining interest level at the start of reading it starts to rise and let’s say they get up to maybe a 20 as far as their interest level phase. don’t worry about it. So they continue reading our sales letter and now all of a sudden their interest level rises all the way up to 50 and what do we do? We ask them to buy again because they’re hot at that point.“One of the other things that you can do in order to increase sales is to not only put the person’s picture there but if we can get an audio recording talking from the speaker letting the audience know how excited they are about the seminar to help personalize the copy”. we built some long lasting value. Many of you may have been in a relationship at one time or another. Honey what’s wrong? And they said oh its nothing. You see we’re building value as we go. Now all of a sudden we have to start over again.
000 people and primarily those being all over the internet.MalEmery. This is a stacking technique where I’m asking you to buy. Two Print the order form here and send it by physical mail to you. Through taking note at changes you can make to your online marketing if you’re able on your last event to get 1. Three or call our phone number. To complete your letter you must have an ordering page which must be straight forward and ‘easy to do’ Number one is order online via our secure ordering page and there is a link there.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 176 . -WAYS TO ENHANCE YOUR SEMINAR AND SET YOU APART FROM THE REST- When creating a seminar it is important to have the right speakers as they are what attracts your target audience and in turn can improve your attendance rate.000 in free bonuses just for registering your seat today”. “We use for example. They can then grasp what is being offered and what has to be done to gain the bonus.000 people. “Continue to entice seminar numbers by offering a ton of bonuses. register by September 30th and get a $100. Visit the Mal Emery Web Store at www. our audio in my own voice on the guarantee. Lastly make sure you advise which credit cards you accept. four which I think is wonderful adding that personal touch.You can actually make a certificate and put that certificate in the background and it looks very official. Number two simply print the order form. We can get more value for the bonuses. if any in a check box for importance. And by putting a link at the end of each one we can actually test that and find out which one gets us the most response and so we have a link to order on each one of those. where appropriate by having a picture or visual of the bonus prizes. By using a stop sign it makes people stop right there. But one of the things that makes our guarantee stand out over maybe another guarantee you may see on a website is we put the audio. the middle PS will be the one that will actually grab their attention the most. Here is another technique and that’s using graphics in this as well too.000 or 3. I’m asking you to buy but here I’m going to give you this”. if you’re local why not just visit our office and register in person. “At the completion of the letter our testing has found by using 3 different PS’s at the bottom. We put a stop sign right next to where the bonuses are. click here. That we found out to be most helpful as far as the most click through”. And even if it’s not in your own voice but in your particular case and they’re coming to your event I think it’s appropriate and in your case it would be your voice. with my tips I think we can increase that quite dramatically helping your events to attract 2.
The internet itself makes the seminar business that much easier. What I did today is gave the short cuts. direct mail was the method to go. So that’s the reason why we do it”. So now every person you sign up has the potential of being essentially 3 or 4 times the amount of people coming to your event. one of the things we give away is a car. These are things that we tested in our other businesses and in our own websites marketing all our seminars.000 per head as far as every referral they send us. “Mal also offered a strategy to Armand which he uses to attract attendees. So I was able to provide you with the short cuts into some of the things that we know will make a difference”. “So we’re making our affiliate program exclusive in that respect. “We know other seminar promoters in the US are too cheap we know they won’t spend the money we’re spending and therefore they can never compete against us and squashing our competition from that angle because we know we’re going to be doing it long term as opposed to short term like some of the other events. Then we’re paying them $1. So it’s a little bit different scenario” “One of the reasons is because and this will explain a lot to you Mal. For example.RebelliousRant. 2 or 3 people with them. We give away about 17 to 20 laptop computers and we also give away about 30 IPods”. Prior to the internet direct response. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.000 US and then you only and only you can market our seminar”. he begins with one person coming in. So when you’re writing copy you need to do it but you also need to give them the reason why you’re doing it and that will make more sense in justifying and allow you most importantly to maintain your credibility. We can also test things much faster.com 177 . “In conclusion if you give a person a reason why most of the time they will allow you to do whatever it is you want to do.“What we do is we actually say when you sign up for our event. direct copy. what we do at our event we actually pay all their meals and we have a bunch of giveaways we do throughout the event itself. So it’s a great strategy for people to use”. But because we have the availability of the internet what we can do is we can do things that were maybe too costly for the mail in order to do. one person signing up but that person can bring 1. when you pay us because we’re charging $2.
I’ve spent and wasted bucket loads of money and finally I figured out how to do things the right way” JENNIE ARMATO Visit the Mal Emery Web Store at www.SECTION 3: INTERNET MARKETING MILLIONS “WHO WOULD LIKE TO HAVE BUSINESSES RUNNING WHILE YOU’RE TRAVELING AROUND THE WORLD?” One of Australia’s foremost female entrepreneurs.MalEmery.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 178 . Jennie Armato provides her clients with the opportunity to create web businesses giving them the flexibility to work anywhere in the world! “When I look back over my past people need to know I’ve done the wrong things.
She is the R REAL DEAL se elling over 4000 products o online in ove er 20 countrie es (last co ount). Be eing a first‐ra ate techno‐ph hobic with no o understand ding of direct response ma arketing set a a path‐way th hat forced he er to adopt new approach hes and release old beliefs s and practice es in and abo out how to ru un a business. For More Speed Wealth Insights from Mal Emery Delive ered to Your . A business s and marketi ing entrepren neur first and d foremost. Jennie sure e knows how w to unlock global web ma arketplace po otential and t turn it into web business op pportunities t that pay well. th he web business opportun nity is availab ble to any wo oman or man prepared to focus on gett ting re esults ‘the we eb way’ ‐ that t will spend t the necessary y time develo oping ideas an nd the appro opriate action ns to launch and gro ow in the glob bal web mark ketplace.In ntroducin Jennie Armato. S She got her first taste of th he internet back in 1996 a and it was no ot sweet. Jennie's on ne of the hott test internet‐ ‐focused exp perts going. ng e “The Real Dea al” No matter whether you u’ve come fro om a convent tional market ting backgrou und or you ha ave no technical ca apabilities. But it wasn n’t always gre eat for her. she now head ds up a world‐wide coachi ing and marketers re co onsulting serv vice helping o other entrepr reneurs and m ealize the full potential of the web business op pportunity. W With profitabl le websites o operating acro oss 11 in ndustries and marketplace es online and running coaching classes s that are gett ting absolute ely rave revie ews ‐ and re esults.
Asia and South Africa and that’s just in the past 12 months. Visit the Mal Emery Web Store at www. Listening and following other world best internet marketing masters then combining that with her own first‐hand successes and failures. Her fun and simplistic presentation style has seen many audience members literally discover that one extra idea or strategy you’ve been missing to getting started in your own global business. She spent thousands and thousands of dollars and hundreds and hundreds of hours over the following few years experimenting and testing concepts. most of which resulted in poor results. UK.In 2001. So again she was forced to adopt new approaches to business (some people are slow learners!). Jennie Armato is a straight‐shooter. Her current commitments include events in Australia. Jennie developed her own super strategy and system that incorporated the best from the best. Jennie teamed up with a group of world‐renowned marketers and entrepreneurs to teach people the right and wrong ways to create success on the web. working from home or anywhere you like and creating the lifestyle and financial security that comes with being on the leading‐edge of how people buy and spend online. This 'super' strategy and system impressed her mentors. she noticed emerging potential using the internet as a powerful marketing media and her journey for personal financial independence and peace of mind using the internet and web business begun with gusto.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 180 . In 2004. peers and clients greatly and she now travels and presents her “Winning Web Business” system all around the world. strategies and tools. USA. today and in the future.MalEmery.
“For us.RebelliousRant. there is no broker ringing me up to remind me that my trades have gone askew. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Jennie Armato The true keys to not only success in business on the web but how to build wealth trough leverage- “What I want to do today is give you the foundation and insight so that while you go out and make money immediately you’re also building for the future”. we like all 3 but we find that business has been the one that has allowed us the most freedom and most security.”. “So what I’m going to be telling you today is not only something that can set you up for a solid secure future but to be able to do it with peace of mind”. There is no tenant trashing the house or any of those sorts of problems. business is an opportunity for you to create multiple streams of income in addition to your other investment windows of opportunity. I’ve been through all of that”. You can do business that takes your life away or you can do business that adds value and quality to your life. You see. you can do business in a variety of ways. “But if there is one thing that matters the most its to understand that you’re not on this journey on your own and when you understand the principles of marketing you can achieve anything in your life including meeting the person of your dreams at an event like this.com 181 . What I want to talk to you today is about how you can have a piece of the biggest pies of opportunity and when money is being spent in the world economy today to be able to do it with lifestyle” “Business is an asset. “What I want to talk to you about today is the ultimate lifestyle business. whether it’s the share market or property”. “Nothing happens to that money unless I choose for it to happen. If there is one thing I love most about business is that when the transaction is complete and confirmed it’s my money”. business is an investment.
money. To be able to have the freedom to do that is that what you want? People are actually willing to do some work if it gives them the freedom to have the choice to do other things in their life”. to be able to go to the kids schools sports in the afternoon and participate in that and then come home at night and do an hours worth of work. That’s the truth of the matter” “I’m going to teach you today is the exact system to create that opportunity and use the internet as a medium to get the volume of people that you want in your business. One of the things we learned is whilst you want to be deeply involved in a niche. of course. It takes a long time and a lot of effort to build those things up”. Visit the Mal Emery Web Store at www. you want to be involved in multiple niches so that you can create continuous steady income streams across the board”. “You want to look at is a way to get in and get started now because that can give you the cash flow and in doing that you can then build the wealth” “Support is another really important thing that we hear people want and need to get started and get running quickly in their business”. absolutely time. do you think you might need to know what it consists of?” “It’s a bit hard to make the cake if you don’t know the ingredients”!!!!!!!! What is your ultimate lifestyle business made up of? “Time. “One of the biggest mistakes we see people making is that they want to pursue the ultimate lifestyle business but they’ve got no products. no customers. no website and no where to start. But we still had to do 1 to 1 ½ hours at night in our hotel room. This is how you’re able to leverage over and over and over and build wealth.“But we traveled Italy and we were able to build our businesses while we were traveling.MalEmery. “Systems based.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 182 .” “It’s a combination of things and there is something else to add into that combination and that’s what you want from it” “So what are some of the things that you want? Wealth. no affiliates or anything like that. And for the most part they ran by themselves. freedom. you must have systems. choices. If we’re going to design your ultimate ideal lifestyle business. “Having something ready to go means you can get in the game when? Absolutely right now”.
not just from things that you do but through the leverage of hundreds and thousands of other people on the internet so that you can generate cash flow right now “We live in the instant information.“Be able to do that you need to have systems. in the morning because he’s not a morning person. get out of bed when you want. “Finally what about this one. You know this opportunity is good. “So does that look like something you would want if you could create it? Unless you own these things. You want it now so you want to be able to generate cash flow right now but you need to be making sure that you keep an eye on the future as well”. Ways for you to generate cash flow immediately. “Who likes that idea?” That was one of the big attractions for Paul because while he loved teaching the kids sports he hated the alarm going off at 7 a.com 183 . So we find this is essential if you want to create the ultimate lifestyle business to start thinking about business in a systematic way”. these are the things you’re going to need”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. you know people are making money but after a couple of years after what feels like you’ve been bashing your head against the wall. you cannot expect to have them. They spend 2 or 3 years messing around with stuff and then they have nothing to show for it. “You don’t want to make the mistake that we see too many people making.”.RebelliousRant. communication and education age.m. Is that fair? You can’t get from here to Melbourne unless you know that that’s where you want to go” “If you want to build wealth and experience the ultimate lifestyle whatever that means to you on a day to day basis. But with the ability for him to get out of bed when his body is ready meant a lot for him to create his ultimate lifestyle business”. he’s a night owl. “Here is what else we hear that people want and these are the key things that can change your life starting today if you want it to be today”. We want it and we want it now. you’re not where you want to be”.
It sounds good but I don’t think I can do it. It’s a wonderful position to be in. you can do so much more with that level of energy then I’ll think about it” “No matter what direction you go. when one is troughing another is peaking what will that do to your income? It will balance it out and give you peace of mind”. so if you’re able to own a position in a couple of different markets. “You want to feel fulfilled in your life and being decisive about what you’re doing is what will ultimately empower you to have what you want.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 184 .MalEmery. What you need to be able to do is decide this is the day and be decisive about taking massive action. We get so caught up in the frustrations of what is happening and we forget that actually I could decide that today is the day. you need to ask yourself are you on a path that is going to allow you to achieve this?” Visit the Mal Emery Web Store at www. “You have that power. You can decide that today is the day. “As I mentioned about having or owning a position in a number of different market segments you’re able to create multiple streams of income from different performing marketplaces. “So you can generate multiple streams of income through that strategy as well as having a number of different ways for people to transact on your website and we’re going to discuss some of those different options you can have both in marketplaces and different ways to make money from the one single website”. You need to be decisive about your thinking because the laptop computer will control your bank account. deciding today is the day”.“If you have it in your plans to generate cash and in the same equation have a set up to build wealth you can have it all ultimately”. “Something that really has nothing to do with the technology or the medium but has everything to do with your success is the laptop computer”. Do you think some marketplaces have peaks and troughs? You understand that.”. “Finally. I think sometimes we forget that. if you truly want to create the ultimate lifestyle business and have the success and fulfillment. make no mistake about it”. “That’s not a revelation is it but still we have that voice in our head that says maybe not.
What you will be able to do is take these away and begin on your own pathway to making the changes in the direction you want to go in your business. You can actually know too many of the wrong things and be doing the wrong things the right way. You need to know how to do the right things the right way”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. It’s about being able to recognize where the opportunity is and tap into it irrespective of how capable you are with technology.com 185 . The internet allows you to do that”. the timing and they don’t let their talent hold them back.RebelliousRant. That can cost you a lot of money. yet more millionaires have been produced out of this medium then anything else. In March last year. When I realized that I was so relieved because for me technology is a big challenge and there are still many things that I can’t do. These people know how to take an opportunity when they see it. is that great news for you? Right it’s about timing in these marketplaces. And that’s a good thing. The right skill sets versus what is the wrong skill set. she’s a single mom with 2 teenage kids. “So how can that be? 95% of people are failing. So in March last year we had a big celebration and Robin retired from the rat race and the full time work force to run her business from home”.- 1. “So it’s not about you understanding a whole lot or having a whole lot of talent. They get on with the fact that there is an opening and they don’t worry that they’re the best in the business because that comes anyway with the experience” “Interesting revelation and again one that when I realized it. it was like man anyone can really do this because people are making money right now. it’s about your ability to take advantage and understand when an opportunity is open”. she finally built her business up to the point where she could safely and securely replace her bookkeeper income and run her business full time. So let’s have a look at the 3 things we’re going to touch on today that are going to empower you to be able to move forward right away into marketplaces that are ready and waiting to spend their money”. which was great news for me. Here’s an everyday example of this… “Robin.“We forget to ask this question though. People are making money last night on the internet and most of them are working at home in their pajamas. -These 3 are the most important of those secrets. “It’s not about how much skill you have technically. What do you think is the difference here? They’re doing the right things the right way.
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 186 . 2. “You may not realize it but if you’re not where you want to get to yet. I’m going to make it the day and I’m going to do what it takes to get where I want to get too. They wouldn’t know a thing about their websites and they don’t want too. That’s when the perfect day comes”. “This is the key to you having longevity. They just got started”. Which those of you with teenagers would know is quite a commitment right. as soon as they figured that out they just got started”. “So anyone has the capacity to learn. they said this is the day. In their case. I’m surely not the first person to talk to you about the need for having support. “ They just got started. “Of course. What about the exact assets you need? The exact assets that will give you the wealth that you’re after in your business. they made sure they had a support system. right? And then finally and most importantly they understood that you don’t wake up with an announcement that today is the perfect day unless you make it.MalEmery. Now she still works her business but she’s able to work it around her commitments as a single mom with teenagers. “Here are a couple of key points that were able to give them the success they have today and its common throughout these people and everyone we’ve worked with around the world”. If you dream of being able to create your ultimate lifestyle business and replace what is ever producing your primary source of income right now here is the key to that”. “So let’s just now have a look at what is truly behind their success because she had no skills. right off the bat. So she’s a single mum”. And many people think they don’t exist in a virtual business but apart from cyber space being the most valuable real estate there is in the market today. they just got started. Visit the Mal Emery Web Store at www. They just contact us and our people take care of all that for them”. “Its building and appreciating assets. you just haven’t made that step to get started doing the right things the right way.“It’s so funny and we always giggle because she rings me up and says what pajamas are you wearing? Right because we can do that. the cheapest and most profitable”. The only skill she had bothered to focus on and learn is the skill of marketing. how to do the right things the right way and create their ultimate lifestyle”. That’s all that is missing for you at this point.
“So let me ask you this question. This is underlying wealth strategy”. you’re creating something that will grow in value that if you choose you can sell and that’s the key to the next secret. In other words. “But what you also want to have is a list of people who are wiling to do work for you on a commission only basis. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.com 187 . 100% of the earning from what you do or 1% of what 100 people do for you? If you had a business and everyone in this room was doing some sort of promotion for your business. would you prefer 100% of what you do. They are essential lists because you need and want a marketplace of customers that are ready. Its in your marketing. You can start making money right now and start building your asset base for the future and you don’t have to be unique in your product. “So you need to have lists of resellers or affiliates. be paid on results only and you want to have hundreds and thousands of these”.“When you build assets in your business you’re creating stability. “The internet allows you to create an opportunity for hundreds and thousands of people to help promote your business and you only pay them on results. Its building tangible assets”. would that be more valuable to you then just you doing your business?” “Absolutely”. We’ve used products that we can source from other places. it’s in your communication”. “If you do that you get in the game right now. willing and able to buy from you”.RebelliousRant. add value to them. use the power of our marketing because that’s the skill set that makes the difference and then worry about doing our own unique things later”. yet we have transacted millions and millions of dollars.They’re known as affiliates and resellers” “The next ones are your products” “We have never sold anything unique on the internet. “Many people go on in their businesses and they do a whole lot of hard work themselves building up their business creating a marketing momentum in their business but they never leverage off other people who are willing to go out and promote their business for them”. it’s in your offer. “One of the most important ones and this is the one I want to spend a little bit of time on is your lists.
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 188 . “When you have a solid plan for your asset base. “The other thing about these assets is you can sell them or sell access to them any time you want. When you have the skill set of marketing and you can generate interest in something because of your skill set you then want the selling systems in the back end to help take care of the transaction. you know you’re onto acquiring the skill set of being a marketing expert”. “Your marketing management is the next most powerful asset for your business”. 3 and 5 years from now. What you want to do is own the rights or have some sort of control over the sourcing of those products”. the 5% do”.“And your products. you are not creating wealth if only you were going to be the one making the money”. you’re able to create money now and build for the future so that you can be around 2. 11 years after I started on this journey I’m still here”. And on the internet today. the different ones you have are an important part of your asset base whether you created them or not. so what you want to make sure if you want to build for the future is make sure you have a visible place for people to be able to align themselves with you. “When you understand what I taught you here and you embrace it that will never be your experience. That’s how you can leverage over and over and over again”. You’ll be able to acquire the freedom that you truly desire when you are planning for these asset bases in your every day making of money”. and that’s what these people. This is what has under pinned our success that today in 2007. Visit the Mal Emery Web Store at www. If you decide to never sell them is that okay? But would you like to know that you have something that is sellable? Absolutely that’s how you need to think if you want to build wealth on the internet. “You might make a lot of money but the minute you stop what else stops? The money stops. “If you have a business and you don’t have a way for people to earn money with you. “Marketing covers so many different aspects because marketing is really just about communication.MalEmery. When you can put an offer together that appeals and impresses an individual and motivates them to take action. these resellers are called affiliates and they will go out and build and be paid on performance only”. “And we mentioned it before in what you want in your ultimate lifestyle business it’s the systems.
But what you need to understand. “But what you need to know for the future is if you can embrace and include things as they emerge.RebelliousRant. particularly on the internet because have you noticed it moves fast. you want to get involved with the things that allow people to do what they’re saying they now want to do”. So you’re appeasing the search engines as well as building up the ability for you to communicate directly with the marketplace”. where the puck is going on the internet is that we’ve gone beyond just the information age and e-books. Invite people to participate in your business with you”.com 189 . “Are you willing to give up part of the proceeds to have someone to build your business? If you really are make sure you have this on your website. the search engines will come and check it out and they will favor it over static 2 year old pages that haven’t changed. People want to contribute back and the blogs allow you to do that”. Every time you put something on your blog. “If you follow that concept in your business. “Blogs are one of the newer phenomenons on the internet but essentially they’re just a website”. “So you don’t need to give up your conventional site. “But when you understand the future trends and you’ve got to think like a hockey player when you do business. “Blogs with their fresh up to date content and in a fast moving world that’s imperative.“That’s how you make money while you sleep. we’re in the mobile communication industry now”. someone else is out there doing it for you and you reward them”. “Blogs allow people to interact with you. And if you’re offline make sure you have it somewhere else in your marketing. if there is a little bit of an opening or opportunity they’ll jump there but they skate forward cause they understand the momentum and the trend if you like is in this direction”. The internet has become a mobile medium and you need to know that you need to do the things that allow people to communicate on the internet and not just get informed”. you’ll understand that you need to embrace some of the more recent phenomenons on the internet like a blog but without having to compromise your conventional site”. Its not you just speaking out. especially if you paid tens of thousands of dollars for it. as the puck emerges and shows the direction that the momentum is going. They allow communication so the whole internet experience now on websites is not one of a one way interaction anymore. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. Think about an ice hockey player.
3. “A predictable marketing system. a certain amount of people buy each time.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 190 . “And it’s just because we listened to the marketplace and we listened to the search engines and we respond accordingly”. “I’m amazed by how many people do not have this objective of being profitable”.profitable and powerful “The secret of the exact business model that you want to look at if you want to be able to create the sort of models that we have created to have a domination or an ownership in a number of different industries all earning us income at a certain time at different levels depending on where that marketplace is at a particular time”. And you can start to predict the levels of earnings that you will acquire from that list over and over month after month. low capital start up and appreciating from day one”. The exact business models. “So what is the secret behind the secret? Systematic. year after year”.000 initially because remember lists are your number one asset in your business”. “ Once you get to a certain point and you’ve had at least 6 months in your market and ideally 12 what you’ll find is that X will equal Y in marketing because you will discover that when you send an offer out at a certain price points to your list. Its something we learned. “This is something you must have on your websites if you want the search engines to take you seriously. “So what I’m talking about here is a wealth creating business model. “If you’re going to create wealth in your business. Visit the Mal Emery Web Store at www. once you’ve built your list ideally you want to get to 1. Not all business models are wealth creating”.“Finally there are site maps”. “Search engine visibility is something you want. turn what is in here into something that I can come with my checkbook and buy from you”. we mastered the art of it and we still hold number 1 and 2 positions on Google and Yahoo 5 years after we earned those positions initially”. Site maps allow search engines to scan your sites quickly”.MalEmery.
B to C. I’m surprised by how many people I speak to and I ask that question and they go I don’t really know.com 191 . they’re buying for themselves using their personal or family or as a gift. “I thought we might just talk about digital products a bit more”. Right have something that you can offer to the consumer marketplace and something that you can offer to the business marketplace”. The business to consumer market. selling business to business.RebelliousRant. “So selling B to B and B to C. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. So if you go after those market segments. “First of all. “The second and other market segment is B to B. That is something we teach our clients to do. I say is it a multiple product business? Is it a multiple marketplace business? What sort of model is it? Who owns the asset? Where does the traffic get driven too? What’s your revenue streams? What is your revenue model?” “So I want to talk about one of the most powerful and profitable and that’s digital download products and also physical deliverable products if you want to do that but it’s a much harder gig. something they’re going to use again and again. It’s a little harder to travel and have the ultimate lifestyle if you’ve got to ship boxes and do all that sort of stuff as well”. very small piece of that pie to have more money then you’ll ever need in your life. “And some great news about the B to B market in particular is that they spend a whole lot more”. And what does that do for you? It allows you to have recurring income over and over again”. So it’s usually a personal purchase that somebody is making and they’re a big segment online”.You need to know the type of business model that you’re in. the B to C and the B to B. Pretty much their demands are very similar to the B to C marketplace except they’re spending someone else’s money. selling to both segments. you’re able to leverage off of the different ways and dynamics of how money is spent online as well as tap into if you know which ones they are billion dollar marketplaces in both”. And usually they’re looking for 3 extra things and this is one of the things we love about the B to B market. They’re looking for consumables. there are two distinct market segments and we operate in both”. “One of the key criteria that we have is that our business models must be a multi-billion dollar industries because you only need a very. “So I want you to know about both because it’s a combination of both that has created the freedom for us and many of our clients. the wealth is created simply by this. which is kind of nice.
”. “Now I want to talk about the actual business model” “Information in the form of e-books is not new. But when you understand systems and the way we teach the assets you get really good in one and then what do you do? You replicate over and over and if you already know where and how to tap into these different marketplaces you can do that with the asset register”.MalEmery.“We recommend being involved in multiple markets. we want a what version? An audio version because people want to listen in their car. is we also set up businesses that service other business needs”. “It won’t always be your product but they need to be through your business on your list from your marketing. “Most importantly everything we do. of course. But the marketplace is becoming more demanding now” “We don’t just want a text version. they want to do whatever it is they do and still get educated” Visit the Mal Emery Web Store at www. -So how do you operate in multiple markets?- “This is because of the software we use. from your affiliates marketing which is the most important component to be able to create wealth from these market segments”. “One of the other things that we go hand in hand with that in a similar idea of being able to operate in a business to business recurring income.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 192 . “Complimentary products because if you do tap into these sorts of marketplaces you want to be able to offer them more then one thing right over and over”. they want to walk the dog. we drop it in a heartbeat”. Is there anyone here that doesn’t know what an e-book is? It’s an electronic version of a print book and the reason they’ve been so popular is because people can get it and get it in a snap. So if it’s not contributing to our asset register. I’m sure you’re going to find out about so many different ones. It’s not to go from zero to 15 niches all over night that’s not going to be possible. is building an asset register. We buy a particular one because it does exactly what we want to do and it gives us the power to have the sorts of businesses and the lifestyle that we want with it”. “But the main thing is you get an integrated system that allows you to easily manage all of these elements of your business so you can operate in all these different segments. they want to burn to disk.
you know the ones who are coming behind us are now completely mobile. “Then B to B software. some e-books and not just books on their own. You set it up once and people get a download link and they get it from you after they’ve paid. this is a software that we sell for $200 and its how to plan profit in your business. “Because you’re able to actually say how much do I want to earn? How much is this costing me? Am I profitable? What can I do to correct it? So a $200 piece of software to the business community sells very easily but For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “This is one of the streams of income you can achieve.” “So being able to download things right away and knowing what is coming in the future you need to be able to consider the difference that you can leverage from where the puck is going. they get their product. the audios and the software programs that I’ve mentioned that can be put into mobile devices or into computers”.com 193 . in how to improve their position other then just reading or printing out an e-book”. “This is actually selling software that would appeal to business people and to the consumer marketplace. Software is great because you can get so much more mark up then you can on just information alone”. “The concept of recurring income from people paying you a set fee to receive regular information from you every month. “The great thing about these is they’re quick and easy for you to deliver. And as the generations grow. It’s a unique product that one of my clients made a couple of years ago to help people to measure the value of their marketing from a profitable standpoint”. You get the money in your bank. So first of all. we’re big fans of this concept”. “So here are a couple of examples of some products we have. end of transaction”.RebelliousRant. We have accompanying audio programs with many of them and we find this is meeting the emerging trend of people wanting to be educated in how to solve problems. subscriptions sites.“People do not want to be tied to the computer these days. The other one is the e-books. if someone paid you $5 a month for a piece of information to do with improving their life or solving a problem would that be reasonable income for you to automatically receive every month? You would be happy with that”? “Absolutely”.
com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 194 .MalEmery. Web business success. or internet marketing Raising families By utilizing the techniques I explained above you should be well on your way to starting your own online business that can make you money as well as allow you to create the lifestyle that you want. Visit the Mal Emery Web Store at www. -These are business opportunities or marketplaces that you can move into- o o o o o o o o o o o o o The environment wildlife care Home and garden Cooking and food recipes How to manage your diet and body Christmas marketplace Hobbies and crafts Self improvement area Relationship happiness Travel industry Pet care The women’s health marketplace. And by having the mix you’re able to meet the demands of the different marketplaces and make money no matter what is going on in those different dynamics”.then so too does a $20 e-book and audio program to the consumer marketplace.
RebelliousRant. He devotes his time and efforts to training business owners of small to midsized businesses and corporations to leverage their already existing company resources and design optimized business systems to chart a successful path in the market place. Because what’s available to us today is unbelievable but where we sit and where we stand we don’t necessarily see everything that’s available to us”.com 195 . “What I hope to happen is that I give you a new perspective and from this new perspective you see all of these new possibilities out there for yourself.SECTION 3: INTERNET MARKETING MILLIONS “The Blueprint For You To Create Your Own Success” Stephen Price has had the foremost internet gurus seek him out to ‘tinker’ with their business models. STEPHEN PIERCE For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.
trainer a and facilitator for numero ous establishe ed co ompanies in t the US. coa ach. H He was young g man who cr reated a lo ot of problem ms for himself through neg gativity and anger. ACTION. He is also a proven stock k trader and p provides consultancy in ta at particular a also. “The O Optimize er” Stephen Pr rice has been n active in int ternet marketing since the e mid ninetie es. . SRATEG GY. He has file ed for bankruptcy twice an nd was strugg gling to make e a future for r himself. Stephen is s now known as a keynote e speaker. with h well founde ed bu usiness growth principles. unt til he decided d that he ha ad to make changes to his s thoughts an nd actions and to create his own wealt th. Now living g with his wife in a $4. In Stephen ns own word ds he says abo out his job. He tra avels to addr ress audience es who canno ot come to him as he loves s the feeling of em mpowering o others to crea ate wealth as he has using g his 5 step pr rocess of VIS SION. “W What I want you to be able to get is w what is import tant for yo ou. R RESULTS an nd finally CEL LEBRATION. In his teach hings he manages to ma m arry together r some great internet mar rketing conce epts and tech hniques. He came from limited ed ducation as h he did not agr ree with scho ool and schoo ol didn’t agree with him.3 million dollar e estate Stephe en has proven n his abilities s. Vis the Mal Emery Web Store at www MalEmery com to Find Out sit w . I want you to have a b blueprint to create your ow wn success”.Int troducin Stephen Pierc ng ce.
com 197 .RebelliousRant. I’m here to share with you what it is I believe can be something that can significantly change your life and I don’t just say that. its no longer going to be about some day its going to be about today. some day we’re going to do that but the reason we never get to it is because some day never comes. In fact. He is also a very dynamic speaker. but I met a person not too long ago 5 or 6 years now that he said some things that just ultimately changed the way I looked at things” “Well this person did that” “In 5 minutes he said one thing that made me literally go on hiatus for about 2 years and change the way that I do business online. Mal is one of them. So here’s what we’re going to do. because of that 5 minutes I literally tripled my business. Now we’re not talking a couple of hundred thousand dollars. I say that because I know it can be true” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.MILLIONAIRE SPEED WEALTH SECRETS EXPOSED WITH Stephen Pierce “Success is a three step move away” “Now I have to tell you this. today because I remember one of my mentor’s sharing with me that yesterday is a cancelled check and tomorrow is a promissory note but today is cash on hand” “I’m here to serve you. when it comes to marketing and I’m not just talking about Internet marketing. I’m talking about all kinds of marketing there are very few people that I respect. “But we know some day never comes. Stephen Pierce” (Introduction by Armand Morin) “Help me to understand something here. when does some day fit in? It doesn’t does it? Yet we plan to do certain things when? Some day right? Some day we’re going to do this. we’re talking several million dollars just from 5 minutes of hearing him speak” “So I’m going to introduce you to this person because he is an incredible person.
Now uncross your arms and cross them the opposite way. Change isn’t all the time easy but is all the time possible” “So really what it is we have to understand and develop is the muscle to be able to push through the change process and be able to deal with the discomfort that we experience when we’re going to through that change process because change is the raw material for innovation. That its not just something I have a privilege to take advantage of but something that every single one of us in here have a privilege to take advantage of”… “Here’s the thing. it’s summed up in one word. That’s all right.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 198 . It’s because I had a different perspective a while back and I’m going to share with you that perspective and honestly if you do something with it what you can make of your life from this day forward it can really be not just talk”. To change your perspective on what it is you’re probably looking at right now to allow you to see something that is unbelievable. “This can really be the brokest day of the rest of your life” Visit the Mal Emery Web Store at www. for us to take full advantage of it its going to require us for the most part to do things we haven’t done before” “It’s going to require us to learn things we don’t currently know. Ah I see some of you struggling. be and experience. look at which wrist is on top. Was it as easy the second way as it was the first way. the moment we see this and we see these opportunities.“So what I want to do is give us this whole new perspective. Ultimately. we have this new perspective and we’re in awe of everything we can actually do. “Now the reason I’m here is not because I’m more gifted then you or more special then you. for creativity and for the wealth that it is you seek” “So the moment we try to resist that we’re not going to get to where it is we ultimately want to be” “I’m here to give you is that new perspective and hopefully together we can push through that change process so you can get too ultimately where it is you want to go”. yes or no? But was it possible? Yes” “And that’s how change is.MalEmery. its going to require change” “We all know how we feel about change” -FOR EXAMPLE- “Everybody cross your arms.
And I know that for an absolute fact”. I don’t have a degree.RebelliousRant. “Despite all of that. “One of my mentors told me a long time ago.com 199 . despite all the negativity. so the mess that I created was the mess that I created. despite everything that had me feeling down and cast out… “ I was able to use one thing for the most part to unbelievably turn my life around and that’s the Internet” “So let me tell you. Here is the thing I want you to understand. I’m telling you this because I want you to understand where it is I come from. So I left with a 10th grade education. “I have no formal education. Because we’re not really victims of our circumstances. I don’t have a high school diploma. I want to applaud you for being here and sticking it out for this many hours and speakers. despite everything that happened in my life. you’ll never correct what you’re unwilling to confront”. you guys are in an unbelievable place today. not just a pump up to get you motivated but I’m talking about something that is real. Although it was convenient for me to blame other people it was the mess I created”. despite every single thing that I went through that was pretty much my fault. I was still able to significantly change my life around. I don’t recommend it. missed opportunities. “Technically I filed for bankruptcy twice but only one of them stuck” “I’ve been homeless before. it was a situation I put myself into”.“Not just an intellectual thing. “I think one thing we all have to do is own up to what we have in our life and where we are. It’s not something I brag about but it’s what I was left with”. I was actually kicked out of school because I was out of class more so then I was in class”. The level of commitment that you’re showing here is if you ask me the kind of commitment that is basically a tell sign of the fact that you can actually become what it is you want For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. And I wasn’t shoved in that situation. “I literally just allowed myself just litter my life with a bunch of bad decisions. I don’t have anything like that. “So they politely asked me to leave. “So you have to understand what our role is in everything that has taken place in our life”. we’re creators of our circumstances”.
“I have no idea how to put up a website and I ultimately build this small list of 1200 people and in two weeks after I built that list of 1200. So that’s like the short version of my story”. its doing something with it to make a difference”.MalEmery. “I go on the internet.to become using the internet but you have to remember that its not just absorbing information in this environment. somebody else’s internet. I’ve had the privilege and opportunity to travel all around the world and literally work with thousands of people and speak before tens of thousands of people”. In my first 12 months I do like half a million dollars in business”. “So what happened was I’ll have this group of people and they’ll have the same information but there will be a group that succeeds and ones that don’t succeed. I used free websites”. “But there is just something that frustrates me that angers me and saddens me is to see somebody who has the same access. very short one minute version. “For some reason I allowed myself to become emotionally involved in the success of people I work with”. “If there is one thing that drives me is the ability to be able to go and help individuals. “I want to give you the steps so you can write your own success story and not necessarily sit here and be the sponge and take in everybody else’s”. And while I’ll celebrate and be overflowing with joy about those who are succeeding. “Here is the thing. rights and privilege as these other people who are succeeding and they don’t succeed”. as much as people want to succeed. as much as people want to succeed and I’m going to talk specifically here about the internet. it was hard for me to shake off the people that weren’t succeeding”. I start a service charging $1250 a month and I go from zero to over $35. I used somebody else’s computer. I don’t have any resources and I’m giving you the very. “So I had to try to figure out”… What is this thing? What is holding people back? Visit the Mal Emery Web Store at www. help groups and companies to grow and to change and to experience financial success as well as success in other areas”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 200 .000 a month in less then 2 weeks.
the utensils. The plan makes us feel good and we like to sit at our desk in the comfort of our home and go through our checklists and our plan all comfortable and hoping that this is going to bring us success. “A good metaphor for business strategies and success.What is the real difference between those who are succeeding and those who are not? “How many of you ever purchased something before? You got your box and maybe it’s an infomercial or from a seminar and its like if you follow these particular steps you’re going to get this result”. And if it doesn’t work its really easy and convenient to blame the plan.. the temperature. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. -BUT- “Every dollar you want to earn. we move to the position that gives us the most options”. every dollar you want to make is not in that controlled environment. planning is for controlled environments”. “You moved to the position that gave you the most options. BUT…. the ingredients. “Here is the thing that’s interesting success happens in 3 steps”. “You followed the steps but you didn’t get the result” “We all like to get the plan. The very plan that you make for your success is the very thing that sabotages your success. I think this one is a little more simple”… “How many in here have ever played tic tac toe? So here is the thing if you’re able to successfully play that believe it or not you understand the fundamental principles of being strategic and successful in your business”. 1. Planning is for controlled environments”.RebelliousRant. I know that may grind up against what it is you probably know but it is the truth. everything”.com 201 . “Like you can go into the kitchen and plan to bake a cake and you can control every single thing in the kitchen. It’s in a contested environment and that requires strategy” “Planning has its place but see your plan collides with a competitor’s plan that collides with customer plans and guess what happens? This collision creates something that nobody plans”.Here is one of the things you need to understand.
“Now from this mismatch one of two things happen”. they become frustrated. “But the reason that I found that a lot of people were not succeeding was move number two. Move number two critical to your success. is the move where people succeed or fail for the most part. “What you do is spot opportunities and opportunities are the things that are left open by different moves or non moves that people are making in the environment. You haven’t learned how to adjust. Maybe mistakes that companies are making or they fill one need that creates another need”. they make the adjustment” Visit the Mal Emery Web Store at www. hit bottom and then they figure the way to recover is to go find another plan” Only to go through that same cycle all over again. adjusting to the moves of others” 3. “Believe it or not.MalEmery. “To think that you create opportunities is like a drop of water thinking it can change the tides of the ocean”. We look for the openings and then we move into those openings that give us the highest probability of winning.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 202 . The second move the decision you make is based on the move that your opponent makes after their first move.2. So they say if you do this you’re going to get this result and you don’t. become scared and they just completely get out of it and spiral down. “You move to the position that gives you the most options. See you get your little step by step plan and when something doesn’t work you’re stuck. “For the people that don’t succeed they become disoriented and through that disorientation the morale starts to drop. “But for those that succeed they see the mismatch and instead of allowing themselves to become disoriented they reorient themselves. you adjust to the moves of others and then you move into the openings that give you the highest probability of winning”. They make the move. “You just need to understand that success is just a 3 step move away”. you have what we call a mismatch”.
what language you speak. What were you doing? You were marketing yourself right? We all have and one thing we’re going to talk about here are patterns” “We all have this same pattern that we use when we’re making our money”. I don’t care what industry you’re in. “We have who. a what and a how”. so what we have to do is develop the ability to think and be strategic and be able to adjust”.“Think about this how many of you in here drive? So you can know exactly where it is you want to go and you can know exactly how to get there but on your way there driving aren’t you going to encounter various traffic patterns? Right or wrong? Right. and we have how. So what we have to do is understand that every single one of us have a who. why are you here? I hope you know why you’re here.RebelliousRant. So the plan that you have for your success is the very thing that ends up sabotaging you because when you’re going for money it’s all contested” “It’s all contested. did you get that job because you snuck in some back door and parked yourself at a desk and chair and all of a sudden ended up on payroll? Yes or no? No. And you’re going to adjust your driving according to the patterns you’re facing. “See everybody has their who. Of course not. “But what we want to do is increase our capacity and our capability and the internet is the thing that puts you in that position and gives you the most option. This right here represents your financial engine. It’s the same thing” “Just because you know where it is you want to go it doesn’t mean this literal step by step plan is going to get you there. This represents the core engine of your success”. you did an interview right? You submitted a resume. Why are you here?” “The reason you’re here is because you want to ADVANCE YOUR POSITION. what and how they’re marketing.com 203 . Let me ask you. That’s it. “Every single one of us in here are marketers and I’ll prove it to you”. “How many of you in here have a job or you used to have a job? Now let me ask you. what country you’re in. it doesn’t matter. we have what. You may define it and color it with all kinds of different words and specific things but at the end of the day every single one of us want to advance our position because we all have a position” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.
a what and a how. People we’re competing with advancing their position. they all use a combination of this same 26 letters”.Change in the environment which is constant 2.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 204 . You’re talking about millions and millions of books. And they’re wedged into a corner and there is no other place to go” “So we have to understand that every single thing we’re doing is an advancement of our position. But think about this art you love and art you don’t love is all traced back to 3 primary colors”. which automatically puts the pressure on ours and causes our position to erode. Everything. “But see the thing is we have to understand how to advance the position because many people advance themselves to a position that’s a dead end position.We all have a position whether we like it or not. “So the things that make up your success are the same things that make up failure” Visit the Mal Emery Web Store at www. And every single thing we’re going to do is advance that position”. “What about art. if we don’t do something the position is going to erode naturally because of one of two things. Despite the topic. despite fiction or non-fiction. we have a who. “Believe it or not that’s a pattern every single one of us has. 1.MalEmery. despite best seller or a book that nobody ever hears about. right? English. who in here likes art? I love art. “Every single thing you’re looking to accomplish and achieve financially and I’m talking specifically about the internet could be found not in a plan but can be found in patterns” “So if you can start to recognize patterns you can become incredibly successful”. “How many of you in here understand English? Okay so for those of you who didn’t raise your hand you have no idea what I’m saying right now. think about English and all the books that are written in English. high definition movies? I love them. “Because if we don’t do something to proactively advance our position no matter how you define it. What about movies. you’re doing is advancing your position and I’m hoping that you start to understand some of the thinking that goes behind all this”. we have a position. every single one of us”.
“This is how your brain works.com 205 . you’re not going to see all the opportunities that are sitting in front of you today”. anybody can put up a website because they can know what to do. okay?” “What you decide to focus on in your past or present or your future is going to determine what it is you see”. The thoughts that you’re carrying around.“Write this one thing down. But turning that into something that is like passive revenue you need to understand how to make that happen”. -7 patterns- “The things that actually make up what every single one of us can do online that we an become a success” “And remember it’s not just what you do but how you do it” “I don’t want you to think that the gap between where you’re sitting and this stage is some kind of significant gap and we’re up here and we’re special. “Anybody can write a book but how do you turn that into a book that’s like a best seller. So it’s not just what you do its how you do it”.RebelliousRant. “See if you focus on your fears or the fear that you have that something may not work out for you then you’re not going to see that it can work out”. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. “Its not just. it’s not just what you do its how you do it”. the fillers that you’re carrying around with intensity and what it is you’re telling to yourself and what it is you’re deciding to focus on is determining what’s being filtered out of your life”. “If you only think about everything that failed or didn’t work in your past. Listen what it is we’re doing and what it is you can do” “We’re not doing anything any different then what you can do once you know what to do and how to do it.
what if I waste my money or whatever. you’re doing it the right way but you’re doing it in the wrong place”. if you’re doing it the wrong way in the wrong place. We’re going to maximize it by focusing on the things that are going to serve us and not the things that minimize us or the things that paralyze us from moving forward”. the real opportunities are you’re going to miss it”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 206 . Relative strength is you’re strong or weak as compared to what? Strategy is all about being relative”. But if you do it in the right place. what if I waste my time or what if they don’t like me or what is this person going to say about it or whatever. “You’re strong or weak compared to what? See many times we do something in an environment that minimize our strength or neutralize our strength. we’re not going to live in the past. yes or no? But despite all this potential. the moment you get caught up in that particular place of fear and uncertainty and doubt. you’re probably doing the right thing. the future that we want is the future we’ll have”. despite what’s inside of it genetically an acorn isn’t going to become an oak tree because it’s in the wrong environment” “It’s not just what you do. it’s not just how you do it. “Let’s let the future take care of itself because if we do what we’re supposed to do today. Maybe but if you were to plant an acorn in the desert would it become an oak tree. it doesn’t take as many resources as you think” “Many of you are like well this is my strength and this is my weakness. it’s where you do it” Visit the Mal Emery Web Store at www. “Okay how many know what an acorn is? Okay and what does an acorn become? A tree. “We’re going to talk about how to be an internet profit taker. We’re going to look at these 7 patterns”. we’re going to live in this moment right now. You have to look at relative strength. despite its nature. it doesn’t matter how many resources you have it isn’t going to work. “Look at market research” “Absolute number one question you can ask yourself is whether you have an existing business or you don’t is where can I win? Where can I win?” “Right so think about it. “So we’re not going to live in the future.“Dont think what if it doesn’t work.MalEmery. you probably have frustrations. So some of you in your business.
we advance our position by leveraging everything that has taken place in our environment. “I know that doesn’t make any sense but here is the thing. We look at the opportunities and the openings that are out there and we use those to move our position”. “Think about this. That’s not what you want to do. “So that’s why when you see something and you take the position of either copying it or looking to compete with it you won’t have the maximum amount of success. “Remember we talked about advancing your position? If every position you look to take was a position that was wedged into a corner that people were resisting and didn’t want to support. “Find something that people are already buying but you don’t sell that. how many of you guys want to know what I personally consider the fastest way to make money?” “Find something that people are already buying. They copy or they look to compete”. And if you do have some success it’s going to cost you much more”.com 207 .RebelliousRant. you sell something that compliments it. That’s step one”. you don’t want to go into positions that are blocked. How can you compliment something that’s already out there that has momentum”? “Now there’s a higher probability that that person will embrace your position. period”. “What you want to do is sell to people that are current buyers. “When we advance our position. using current money to fulfill their current needs in that particular way. You follow me? So you don’t have to do it all the time but one of the strongest places to start is start from the position as a compliment. congested.“So this is what you don’t want to do. support your position and help you to advance that position as opposed to resisting it” For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. So here’s the best thing to do as far as what kind of position to take”. Then step two is… “Don’t sell it”. it would be very hard for you to leverage your environment”. most people in an existing business or a new business they do one of two things when they see something.
But somebody also changed from coffee in the morning to coffee ice cream. “I have a friend who sells products on the internet and he makes a million dollars a year making videos showing people how to play the piano. this is what most people look at with their business” Place Time The experience The situation. “Every single one of us in here knows stuff. We never really stop to take it in and understand the essence of it or what it really means”. We want to look for the openings in the market place that will allow us to move our position forward” “Angles of attack. We don’t have to create this stuff. cereal in the morning to cereal bars in afternoon and late night snacks. you have to make sure you evaluate what it is you have”. “So in this life you’ve accumulated all this experience but you probably think nobody else can appreciate it”. we have experience but what we tend to do is we tend to minimize them. What you want to know is how many different ways can I capture a profit in this market”? “That opens you up to more opportunities as opposed to just trying to make money from one particular product”. We don’t tend to really appreciate it. So you would be surprised what it is you already have inside of you that can be a huge windfall of revenue and cash and passive income for you and your family”. “The internet ultimately changed a lot of those things. Starbuck’s changed the place and they changed the experience. “You have to do that regardless of what business you’re in.MalEmery. Again we’re leveraging the environment. trying to complete with them directly then its going to be very difficult to get them on board. it’s already out there”.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 208 .“If you’re coming up against them and you’re trying to copy them. We kind of go through life like driving down the highway and all these billboards are coming past real fast. Not just what Starbuck’s did. So what we need to do is we need to look at our market 360 degrees. “So we have to actually want to look for the gaps. Visit the Mal Emery Web Store at www. Think about what happened in the coffee industry.
“Screw what people think about you. Making money and people don’t buy anything”. How many of you are familiar with Google Ad Sense? Right so Google Ad Sense is a program you can put ads on your page and people don’t even have to buy anything. Everybody is going to have their opinion regardless. “It’s about understanding that you can get paid per click. They come to the website.RebelliousRant. “Look at market research for income streams” “There are 3 ways you get paid online” Pay-per-click. It doesn’t matter how bad you may think it is or how many things didn’t work out”. So you don’t even have to come up with the stuff yourself”.“Sometimes it’s a hard decision to stop and turn around because we’re so comfortable and we feel that if we do that we’re going to be failures or people want to look down on us”. “It’s very simple. All they have to do is click on the ad and you get paid. It doesn’t matter where you are. they click on something and that’s it.com 209 . How many of you have ever filled out a survey or went into a sweepstake or did a questionnaire or something online? There’s a chance that the person who sent you that or referred you to it made some money the moment you filled it out”. Pay per sale Pay per lead. So who is the one that’s going to pay you the most per click? There are over 88 different companies to choose from that will all pay you and they don’t even charge you to sign up for their programs.”. “The other thing is pay per lead. This is a wonderful world to live in.you don’t even have to create the content. Pay-per-click put these different ads on your page. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. There are people out there that have written all kinds of articles that will allow you to use their content. “People don’t have to buy anything. What you need to do is do what’s right for you and your legacy” “Every single one of you have this same opportunity to be able to completely change your life around regardless of where you are.
You can get 350. pay per click and pay per sale and turn them into specific strategies or business models if you will that can drive continuous passive revenue” “Look at marketing and selling information products” Visit the Mal Emery Web Store at www. generating traffic and monetizing traffic”. All you have to do is generate the traffic and monetize the traffic. traffic generation and traffic monetization”. But if they fill out the form you get paid a certain amount of money” “My favorite pay per sale. it’s about a bunch of noise but in its simplistic form you’re generating traffic and monetizing it and if you can’t do that you’re not going to make money” “If you don’t generate traffic and you don’t monetize traffic forget about it” “That goes for offline businesses. But we’re talking about patterns and I don’t have time to go into it in depth but the key pattern ultimately at the end of the day on the internet. is very simple. If you’re selling somebody else’s stuff you get 50%. “But see everybody can be a pimp. I don’t say it in a bad way. if it’s your product and somebody is selling it for you then you get 50%. meaning you don’t start off at 7%. You can get paid per lead and what that means is you send people to a page and they don’t even have to buy anything.000 people to send you traffic and they got to earn the 7%. At the end of the day that’s what you’re doing. But see if you understand that it’s not about all this other stuff that’s going on. everybody in here can be a pimp. It’s very simple. they generate the traffic and by the way they have over 350. “These are some simple ways that you can actually take the idea of getting paid per lead. “Amazon is a switchboard. They are the biggest pimps in the game”. Those are the 3 ways to get paid”.“They’re lead generation programs. if you can’t get people into your store and sell them something how long is that store going to be open? It isn’t going to be open long. Tell me they’re not pimping.000 affiliates and their maximum affiliate pay out is 7%. you sell something and you get paid. all of this noise is surrounding being able to generate traffic and being able to monetize traffic. “At the end of the day. If it’s your product you keep 100%.MalEmery. That’s it in its most simplistic form. You don’t get any more simple then that on the internet.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 210 . They sit in the middle.
wants and wishes and desires to your solutions using information products. Here is the thing with information products. Pretty simple here. In other words. “If you want to sell information products you can create them yourself or you can private label them from somebody else. which means they give you the rights to sell it and keep 100% of it or you can do like public domain”. You can get the resale rights to products. create a learning relationship with your market using information products”. use information products.com 211 . For example. “Don’t have time to go into those in depth but I’ll touch on one” “A position. not necessarily that you’re selling them but you can use information products to differentiate yourself. “ It’s called building a learning relationship. two ways you can market them or you can sell them”. guess who starts to get the most business”? “You can use it to bridge and what that means is you’re linking the marketplaces needs. You can also use them to shape the environment or shape the marketplace. on your page just circle the product title that matches the market research area. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. if you have a business that’s either selling information products or selling some kind of physical products or services.“So marketing and selling information products. And if you’re setting the criteria and nobody else has set the criteria and they buy into your criteria and you’re the company that meets the criteria. And you can use it to close business. “It may sound like its one in the same but its not. use them to influence the evaluation”. you can market information products to allow yourself to do 4 things… Position Shape Bridge Close. In other words.RebelliousRant. That means somebody else has created it but they allow you to private label it meaning you can put your own name on it and do whatever you want to do with it. use it to pretty much solidify the whole deal”. position yourself. “You can use it to set the criteria for what people should ultimately be looking for.
“Understand the reason you want to do it.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 212 . “This is something that every single one of us in here can do because there are certain forces that shape winners and losers in the marketplace. It has to be something that is related to their interest. It means you just got them to do something in your direction that favors the value that it is you’re creating and moves them closer to a greater degree of value that you’re providing. If they’re not doing anything you have no momentum with them”. in other words. it’s about you understanding these forces and putting those forces to work for your benefit” “The thing is if you don’t know the forces chances are you’re going to be the victims of them and they’re going to be your master and you’re not going to master them”. In fact. “Look at lead generation advertising” “Lead generation advertising. So you want to get the lead”. It’s not about who you are. “But remember the one thing you’re looking to do is create that initial momentum and you can use any one of these things to do that. you want to get the lead and you want to create the initial momentum. regardless of what it is you want to sell it’s always a good idea to get at a minimum the name and email address so you can follow up” “The reason why is people aren’t going to all the time buy from you the first time they come in. 97 to 98 percent of the people aren’t going to buy from you the first time they come to a website. “The moment you offer them something that’s free and I built my whole business off starting with giving people free stuff”. their need. “By doing that you’re creating what we call action momentum. You always want to go for the lead.MalEmery. pretty simple here. their wishes or whatever it is”. But it has to be something that is related to what it is they’re doing.“Public domain is just tons of public domain works out there of products that lost their copyright that you can get and put your name on and get full credit for along with the original author and make the money and keep 100%”. Visit the Mal Emery Web Store at www. their want.
You don’t have to go back and create something new. You can buy it You can borrow it You can redirect it. It’s the wrong offer to that market”.RebelliousRant. especially if you want them to buy the book. For the sake of time. “Look at traffic generation” “Traffic generation. Redirecting it allows you to tap into traffic that already exists”. got to have it” “There is 3 ways to generate traffic. you can offer free wrinkle cream to 13 year olds all day but it isn’t going to happen unless they have a grandparent or somebody they want to give it to. just give them the first chapter for free and hopefully it’s good enough to entice them to buy the whole thing”. topics or concerns or issues as it relates to what it is you’re about? How it is you can serve them? Then you become a part of that conversation and start to redirect some of that traffic over to you”.com 213 . where they already have momentum based on different themes. just give them the first chapter for free. buying it is like buying ads.“You can’t offer them something for free that doesn’t make any sense. classified ads. “The easiest things to do is take the first chapter and give it to them for free. But redirecting it is one of my favorites. “It’s very simple. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. there is significant traffic already in circulation”. “All the traffic you will ever need is already in circulation out there. You just have to find out where it’s circulating and then redirect some of it over to you. “Borrowing it is like joint venturing that maybe does an endorsement to their list. “One of the best examples is You Tube. banner ads or buying pay-per-click ads”. where they’re communicating. That’s it” “What you do is identify what are the places online where these people are already congregating. For example. “So you have to make sure whatever it is you’re offering for free to generate the lead makes sense and is relevant”.
convert that action momentum into what is called buyer momentum”. I’m serious. the thing is many people’s sales processes are too shallow”. Maybe they’ll have something else. remember creating traffic for you website isn’t really about creating it. Discover. Its human nature”. Let me ask you.MalEmery. The thing we need to do is convert that. very important. now remember what we were talking about action momentum. you’re already in process. how many of you have left the house saying I’m going to the store to get one thing? And how many of you don’t come back with one thing”? “Because the moment you have that buying momentum and you’re already in process you keep it going. “Be able to accept Visa. “Now what happens next is very. That allows us to create a hands free business” “Look at acceleration” “Acceleration. You should ultimately have so many products in your sales process that they never take the last one”. the credit card is out so you just keep it going. you already have the momentum. Master Card. checks and all kinds of good stuff and you don’t have to go through a credit approval process”. Push them to buyer exhaustion. Action momentum is when they come in and get something for free.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 214 . Visit the Mal Emery Web Store at www. “We want to automate everything. “Look at automation” “Who does not have the ability to accept credit cards online for your product? Very simple you can get a merchant account if you want but you have to go through a credit approval process and I ultimately recommend that you should get your own merchant account”. It’s the same thing. it’s about redirecting it from other places”. “Do I have a product or free offer and there’s a one time offer and that’s it. “So one of the things when people call me in to improve their processes and they think I’m a genius and I just think it’s obvious.“So here’s the thing.
the moment they take that you have another offer. which is a product I created. “We want them to start buying number 5. serve them. Something is not working. “While you’re completing your marketing statement I’ll read mine” To serve the brain wave market and get paid per sale and paid per click. “Its like you’re not really selling them anything. don’t think they’re done. and 4 but they’re dropping off at 5 and nobody is buying 5. people come to your site and you buy one product. its about giving value to them because they have something they want to move forward with and if you have the value that’s going to help them move forward you can’t hold it back from them and you can’t feel bad about offering it to them”. Don’t you decide for them that they had enough”. But for the most part many people don’t have enough products in their sales process so you never get wealthy. There should never be any shame in that.com 215 . Then once we have it improves and people are buying number 5 we sustain it and now we add a sixth item. I will generate leads by giving away a free report. We focus on this part right here. improve. The moment they take that you have another offer and another offer and then you have another offer”.“Here is your main offer. I’m going to market an information product titled Optimization. to focus. you should never be ashamed of that”. then we add a seventh item”. They’ll go and do a search and find somebody else’s product because you didn’t property serve them. They’re buying 1. “If people are buying every product in your process then you need to add another one. Then you do one of our process improvements is to fish. you’re giving them an opportunity to experience in life what it is your products and services can help them to experience. “You want to make sure you maximize the opportunity and listen its not about taking their money. 2. you don’t become rich. “Let me tell you something. “But let’s just say down here at offer number 5 they’re not taking it. Let them say enough. sustain and honor.RebelliousRant. Forget about it. I will generate traffic to my site by borrowing it using joint ventures and affiliates and I will accelerate my income by doing a one time offer and a thank you offer. For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www. So we have to focus on what’s going on here and we improve it”. You can make a lot of money but if you want to maximize the amount of money you make online you have to have so many products and one sales process that people don’t buy everything”. 3.
000 square foot home but I don’t have to come up here and beat my chest about all that. “Gross numbers like $1. What I want you to be able to get is what is important for you.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 216 .000 working 30 minutes a month. “That’s what is most important. my wife and I own a beautiful 4. “Around the 7th of September last year is when I was testing everything and getting it ready. I spent the first 30 days marketing it pretty hard. It’s very. “I’ve gone from being bankrupt and homeless. It aint’ a million but I ain’t mad”. I want you to have a blueprint to create your own success”. these are daily sales numbers. And every month I spent about 30 minutes a month maintaining it and watching the numbers”.1 million and net numbers over $960. I set a $1 million goal for this product over the course of 12 months and I didn’t want to do a lot of marketing for this. its good to see that other people have done it because that give you a new reference point but something that you need to have here is what? The blueprint for you to create your own success” Visit the Mal Emery Web Store at www. Its good to know what I’ve accomplished.3 acre million dollar estate. The first month is when I did all the marketing and thereafter 30 minutes a month. a 12. very passive income”.MalEmery. Look at the numbers on the right side.“Here is the thing.
com or call us on: 1800 685 155 For More Speed Wealth Insights from Mal Emery Delivered to Your Inbox Every Week Then Visit www.Mal Emery’s AMAZING FREE GIFT (Valued at $697) Visit www.com to receive a FREE 3 month trial to learn from Mal’s handpicked team of experts as they reveal their wealth creation systems.com 217 . that’s $81. share invaluable insights and business breakthroughs to help you take your business to the next level.malemery.RebelliousRant.00 worth of value delivered to your door.malemery.00 per month. FREE! So to begin your FREE 3 Month Trial (plus p&h) visit: www. Normally $27.
and it will be you who will liberate Australian small business from the plague of mediocrity. because I have told him so. by demonstrating to me how hopeless a case they thought I was. this book is a tribute to all of those people. My daughter Denva is an outrageous marketer herself and my son Trent possesses qualities I admire greatly. Owen was and remains very generous of spirit.com to Find Out How You Can Put These Speed Wealth Insights Into Immediate Action 218 . I’d like you to perform a small task for me. But still they take a secondary position. made me all the more determined to think differently and desperate to prove them wrong. in turn. I could also dedicate this book to my various school teachers who. My family was an obvious choice of course. and each of them would. And of course there is Dan Kennedy. There are other great marketers with whom I have honed my career and I have mentioned each of them. it’s you who made the decision to pick the book up in the first place and it’s you who has taken the time to read to this very last chapter. He knows how highly I regard him. that you are ‘serious’ about your future. Simply print your name on the line below.MalEmery. given her love and unshakable belief in me. So above all the important and talented people mentioned above. I know. My wife Pam certainly deserves the dedication. So. I DEDICATE THIS BOOK TO: After all. whom I consider to be a truly great marketing mind and perhaps my most revered teacher.and you are well acquainted! Therefore. This person comes before all others .DEDICATION My first impulse was to dedicate this book to my first mentor Owen McGrath of High Wycombe Hardware. effectively bridging the gap between writer and reader. I dedicate this book to you! I Cheer You On! Visit the Mal Emery Web Store at www. This tells me. applaud the decision I have made as to who I shall dedicate this book to. been passed on to you in this book. in a very real sense. Much of the knowledge I gleaned from him has. She also has the ability to interpret my drafts and uses words in a way that the reader will best understand.
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