P. 1
Transforming Communication

Transforming Communication

5.0

|Views: 1,314|Likes:
Published by James Souttar
Transforming Communication explores ways of looking at visual communication as a human, and humane, activity.
It also, one way or another, articulates what I have learned in more than twenty years as a practitioner.
Transforming Communication explores ways of looking at visual communication as a human, and humane, activity.
It also, one way or another, articulates what I have learned in more than twenty years as a practitioner.

More info:

Published by: James Souttar on Dec 09, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/18/2015

pdf

text

original

much that Apple Computer has copyrighted the Macintosh icon of the

garbage can as a symbol to which unwanted files can be dragged for

deletion. Windows so·ware uses a wastebasket instead. But what does

a shredder mean, then? Does it discard files, and/or does it do what

60

transforming communication

paper shredders are supposed to: make the original text impossible to

recognize or reassemble? And some symbols mean di‹erent things in

programs written for the same operating system. A magnifying glass

can call for enlarging type as it does in some Apple so·ware, but it can

also begin searching for something or looking up a file in Macintosh

as well as in Windows applications. A turning arrow can mean Rotate

Image, but a similar arrow can denote Undo; Microso· tried a hundred

icons for Undo and finally gave up.’

Donald Norman, on the other hand, can’t see what all the fuss is about.

‘Icons. Lots of people worry about the design of icons. I can’t under-

stand them. What does that symbol mean? What does this symbol

mean? Bad design they say. No, no, I don’t think it’s bad design. There’s

no reason why a visual icon should be understandable when you first

see it. The real trick is to make it so that when somebody explains it to

you, you say ah, I got it, and you never have to have it explained again.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->