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COMPARATIVE STUDY & MARKETING STRATEGY OF MARUTI ZEN & HYUNDAI SANTRO
SPECIAL REFERENCE TO (MARUTI ZEN & HYUNDAI SANTRO)
RESEARCH REPORT SUBMMITTED FOR THE AWARDS OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Mrs. Manjusha Goel Mohan (Deptt. of Management) 1003370056 (RKGIT GZB)
Vishwas Roll No.: MBA – 4th Sem.
RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY
5 KM STONE ,MEERUT ROAD GHAZIABAD
Raj Kumar Goel Institute of Technology (MBA)
5th KM. STONE, DELHI-MEERUT ROAD,GHAZIABAD (U.P)-201003 Date: ……………….
TO WHOM SOEVER IT MAY CONCERN
This is to certify that Mr VISHWAS MOHAN is a bonafide student of MBA 2nd Year of this institute for the session 2010-12 and he has prepared Research Project Report titled “ COMPARATIVE STUDY OF MARKETING STATEGIES OF MARUTI
SUZUKI (ZEN ESTILO) AND HYUNDAI (SANTRO XING) for partial
fulfilment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, NOIDA.
I wish him all the best for his future endeavours.
Dr. Vibhuti (HOD) Department of management
All is well if ends well .I realize that these words written by the way my gratitude are not sufficient to express my gratefulness to those who were instrumental for this project report which I have undertaken with courage, confidence and goodwill so also encouragement from them. I am very thankful to Mr. Ritesh Kumar, AGM (Admn), Maruti Suzuki India Ltd., New Delhi who has been provided me the latest information about Organization ins and outs. I sincerely thanks to Mrs. Manjusha Goel Mam who encouraged & provided us to undergo the research project, which has proved to be a very valuable source of practical knowledge for us. I am also grateful to our Coordinator and all faculties of RKGIT, whose valuable suggestion helped me in preparing the report. Last but not least, I am very thankful to my friends and colleagues and those people who has been provided me all the information by which research report has been successfully completed.
The same report has not been submitted earlier to any Institute /University for awarding the any degree/ diploma of MBA or any other professional course. Date: Place: RKGIT(MBA). Ghaziabad in the session 2010-12. I hereby declare that this research project report titled “COMPARATIVE STUDY OF MARKETING STATEGIES OF MARUTI SUZUKI (ZEN ESTILO) AND HYUNDAI (SANTRO XING) ” is the outcome of my own effort. If there will be any violation of IPR than I will be solely responsible to that and Institute/University has right to cancelled my degree.Ghaziabad Vishwas Mohan 1003370056 4 .Declaration I Vishwas Mohan Son of Shri Rohitasv Kumar pursuing Master of Business Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology (MBA).
5 . The study was confined geographically to the set of questionnaire was prepared & scrutinized before going for market analysis. I consider its my privilege to thank all the persons involved in the working of this project and their supervision and guidance I have been able to complete this project.PREFACE As a student of MBA one of the most reputated professional course. The entire journey from the very idea of this project report to reality would not have been possible without guidance and support of many people. The Project Report is based on Systematic and Scientific search for pertinent information on Specific Topic. The attractive feature of the MBA is that along with theory we also get to have the exposure of the practical environment. The certain objectives were predefined and the task was to accomplish them. The Project Report revolves around the market of middle segment cars (Maruti Zen & Hyundai Santro) to explore the various aspects of middle segment cars.
CONTENT EXECUTIVE SUMMARY INDUSTRY PROFILE / INTRODUCTION COMPANY PROFILE INTRODUCTION OF SEGMENT CARS INTRODUCTION OF ZEN ESTILO INTRODUCTION OF SANTRO XING 8-9 10-20 21-34 35-41 42-45 46-49 COMPARISON OF SOME FUNCTION BETWEEN MARUTI ZEN HYUNDAI SANTRO 150-65 COMPARISION OF SAFETY BETWEEN MARUTI ZEN & HYUNDAI SANTRO 2- COMPARISION OF TECHNOLOGY BETWEEN MARUTI ZEN & HYUNDAI SANTRO 3- COMPARISION OF PARTNERS BETWEEN MARUTI ZEN & HYUNDAI SANTRO 4- COMPARISION OF PRICES BETWEEN MARUTI ZEN & HYUNDAI SANTRO 5- COMPARISION OF COLORS BETWEEN MARUTI ZEN & HYUNDAI SANTRO 6. COMPARISION OF INTERNATIONAL STYLE BETWEEN MARUTI ZEN & HYUNDAI SANTRO 7- COMPARISION OF FEATURES BETWEEN MARUTI ZEN & HYUNDAI SANTRO 6 .
8- COMPARISION OF VARIANT BETWEEN MARUTI ZEN & HYUNDAI SANTRO RESEARCH METHODOLOGY RESEARCH OBJECTIVE SIGNIFICANCE OF RESEARCH RESEARCH DESIGN SAMPLING SAMPLE SIZE SAMPLE UNIT COLLECTION OF DATA 66-71 ANALYSIS AND INTERPRTATION FINDINGS RECOMMENDATIONS CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE 72-84 85-86 87-88 89 90 91-92 7 .
EXECUTIVE SUMMERY 8 .
But a critical and extensive survey gives us the knowledge to judge the appropriate car between Maruti Zen and Hyundai Santro. 9 .EXECUTIVE SUMMARY • The project was undertaken for “to analysis the market of middle segment cars at Delhi & NCR” to find out the current comparison between middle segment cars as Maruti Zen & Hyundai Santro Xing • The market study and research is done by the questionnaire related to customer • The current comparison between Maruti Zen Estilo and Hyundai Santro at Delhi & NCR is showing which cars is best between both cars and it has been made for customer satisfaction for their favorites car • New customers are always eager and keen to become the best one car between Maruti Zen Estilo and Hyundai santro.
INDUSTRY PROFILE 10 .
India reached as Asia's third largest exporter of passenger cars. In 2009.9%). growing 16-18 per cent to sell around three million units in the course of 2011-12. In 2010. India emerged as Asia's fourth largest exporter of passenger cars. west and north. South Korea. India is home to 40 million passenger vehicles. making the country the second fastest growing automobile market in the world. and Thailand. The western hub near Maharashtra is 33% of the market. According to the Society of Indian Automobile Manufacturers. with an annual production of more than 3. Chennai. Hyundai. Maruti Suzuki. Maharashtra is the western cluster with companies like General Motors. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world. is also referred to as the "Detroit of India’ the India operations of Ford. is based. 11 . According to recent reports.The automotive industry in India is one of the largest in the world and one of the fastest growing globally. By 2050. The northern cluster is primarily Haryana with 32%.The majority of India's car manufacturing industry is based around three clusters in the south.7 million units in 2010. behind Japan and South Korea beating Thailand. behind Japan. Chennai accounts for 60% of the country's automotive exports. As of 2010. the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads. The southern cluster near Chennai is the biggest with 35% of the revenue share.7 million automotive vehicles were produced in India in 2010 (an increase of 33. Renault and Nissan headquartered in the city and BMW having an assembly plant on the outskirts. India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world.. annual vehicle sales are projected to increase to 5 million by 2015 and more than 9 million by 2020. The Chakan corridor near Pune. More than 3. Gurgaon and Manesar in Haryana form the northern cluster where the country's largest car manufacturer.
XUV500. Safari. Mahindra and Mahindra. Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. Scorpio. Premier Automobiles Limited: Sigma. Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Rockster. Vista. Sailster Hindustan Motors: Ambassador ICML: Rhino Rx Mahindra: Major. Skoda and Volkswagen also forms part of the western cluster. Venture. Indigo. The India car industry is being dominated by the following major players: Indian automotive companies • • • • • • • Chinkara Motors: Beachster. Kolkatta with Hindustan Motors.8S. Indica. Indigo CS. Jeepster. Bolero. Fiat and Force Motors having assembly plants in the area. Skoda. Grande. RiO San Motors: Storm Tata Motors: Nano. Tata Motors. Aria Foreign automotive companies in India Vehicles manufactured or assembled in India 12 . Major players in the Indian Car Industry: Fierce competition among the major car players can be witnessed in the Indian Car industry. Aurangabad with Audi. Thar. Land Rover. Xenon. Roadster 1. Xylo. Manza. Verito. Sumo.Volkswagen. Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at Sanand. Mercedes Benz. Genio. Hammer. Ford.
Evalia. SX4. Lancer Cedia. Linea. Renault India: Pulse. Ford India: Figo. Fiesta Classic. Vento. Civic. General Motors India • Chevrolet: Spark. Mitsubishi (in collaboration with Hindustan Motors): Lancer. Pajero. Toyota Kirloskar: Etios Liva. WagonR. Tavera. Optra. Swift. Accent. i20. Omni. Cruze. Q5. 5 Series. A6. Santro. Aveo. M-Class. Alto. E-Class. Jetta. Etios. Fortuner. Fluence. Koleos. Estilo. Mercedes-Benz India:]C-Class. A-star. X1. X3. Nissan Motor India: Micra. Rapid.• • • • BMW India: 3 Series. Gypsy. Škoda Auto India: Fabia. CAR SEGMENTATION With the expansion of Indian Automotive market over a period of time the segmentation of car models came in to existence based on cars defining characteristics namely: 13 . Sunny. Passat. Fiesta. Volkswagen Group Sales India: • • • • • • • • • Audi India: A4. Land Rover: Freelander 2 Maruti Suzuki: 800. City. Beat. Corolla Altis. Accord. Verna. Laura. Swift DZire. Sonata. Innova. Volkswagen India: Polo. S-Class. Duster. Fiat India (in collaboration with Tata Motors): Grande Punto. Eeco. Jazz. Ritz. Hyundai Motor India: Eon. i10. Aveo U-VA. • • • • Honda Siel: Brio. Endeavour.
WagonR. Aveo U-VA. Logan and Ambassdor.8% of the total car market today. Zen Estilo. Siena. Indigo. Verna. Ikon. Fiesta. City. Lancer. Spark. 14 . Swift • The A2 segment is growing continuously and accounts for 67. THE MID-SIZE (A3) SEGMENT • A3 ( Mid.3401 to 4000 mm): Santro.4001 to 4500mm): Esteem. COMPACT (A2) SEGMENT • A2 (compact. • There are more than 50 lakhs of A1 segments users who can be upgraded to A2 segment. Alto.Upto 3400mm): Maruti 800 The segment grew very fast in the initial years of expansion of automotive industry in India • The segment started shrinking when new segments came into existence and is continuously on decline.• • • Size Performance Price However with continuing growth of market SIAM ( Society of Indian Automotive Manufacturers) implemented the segmentation of cars on the basis of length of the cars. Getz Prime.SX4. Ford Fusion Diesel.Accent.Size. Cedia. CAR SEGMENTATION AS PER SIAM MINI (A1) SEGMENT • • A1 ( Mini. Indica. Aveo. i10. Palio Stile.
Innova. Teana.000 employees. X-Trail. Safari. has also emerged as an international automobile 15 . with consolidated revenues of USD 14 billion in 2008-09. The company is the world's fourth largest truck manufacturer. Endeavour. Sumo. Versa. B2 (Passenger Carrier): Tavera. It is the leader in commercial vehicles and among the top three in passenger vehicles. Civic. Tata Motors has winning products in the compact. LUXURY (A6) SEGMENT • A6 (Luxury-5001mm and above): S-class C (VAN TYPE): Omni. EXECUTIVE (A4) SEGMENT • A4 (Executive-4501 to 4700mm): Elantra.45% Tata Motors Limited is India's largest automobile company. Grand Vitara. midsize car and utility vehicle segments. CRV. Within A3 segment upper A3 segment has started growing now. Corolla. Accord. Passenger Vehicles 16. KEY COMPETITORS Tata Motors Market Share: Commercial Vehicles 63. Pajero. Optra Magnum. Octavia.94%. PREMIUM (A5) SEGMENT • A5 (Premium-4701 to 5000mm): Sonata. Tata Motors as has produced and sold over 4 million vehicles in India. E-class. Tata Motors is the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004). Mercedes C-class. SUV’s: Tucson. and the world's second largest bus manufacturer with over 24. Laura. Montero. Since first rolled out in 1954. Camry.• • A3 segment has started growing now and is expected to spend rapidly in future.
South Korea's second largest truck maker. and in South Korea. Jamshedpur. and the UK. Tata Motors acquired a 21% stake in Hispano Carrocera. Through subsidiaries and associate companies. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market. Bangladesh. the company's Engineering Research Centre. In 2005.company. which developed the first indigenously developed 16 .000 engineers and scientists. Tata Motors has operations in the United Kingdom. Thailand and Spain. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. a business comprising the two British brands which was acquired in 2008. Dharwad in India. has enabled pioneering technologies and products. a global leader in bodybuilding for buses and coaches to manufacture fully built buses and coaches for India and select international markets. With over 3. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck. Spain. while also exporting these products to several international markets. South Korea. Ukraine. Senegal and South Africa. Russia. Lucknow. it acquired the Daewoo Commercial Vehicles Company. Hispano's presence is being expanded in other markets. a reputed Spanish bus and coach manufacturer. The company today has R&D centres in Pune. established in 1966. Tata Motors formed a joint venture with the Brazil-based Marcopolo. In 2004. In 2006. In 2006. It was Tata Motors. Tata Motors is also expanding its international footprint by franchises and joint ventures assembly operations in Kenya. Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. with the Xenon having been launched in Thailand in 2008. and subsequently the remaining stake in 2009. Among them is Jaguar Land Rover.
100. Estillo and sedans DZire. Maruti Suzuki India has produced and sold over 10 million vehicles in India and exported over 500. Swift. 17 . a subsidiary of Suzuki Motor Corporation of Japan. Wagon-R. SX4 and Sports Utility vehicle Grand Vitara.886 million. to stylish hatchback Ritz. The standard version has been priced at USD 2. In 2005. In January 2008. The Tata Nano has been subsequently launched as planned. Tata Motors unveiled its People's Car.000 (excluding VAT and transportation cost). Within two years of launch. a development which signifies a first for the global automobile industry. the Tata Indica. A star. Tata Motors created a new segment by launching the Tata Ace. India's first Sports Utility Vehicle and.200 or Rs. Nano brings the comfort and safety of a car within the reach of thousands of families. 22. in India in March 2009. Tata Indica became India's largest selling car in its segment. India's first indigenously developed mini-truck. The company offers a complete range of cars from entry level Maruti-800 and Alto. Maruti Suzuki India Market Share: Passenger Vehicles 46.07% Maruti Suzuki India Limited. the Tata Nano. accounting for over 45% of the domestic car market. The company's revenue for the fiscal 2010-2011 stood over Rs 375. in 1998. is India's largest passenger car company. India's first fully indigenous passenger car.Light Commercial Vehicle. Since inception in 1983.224 million and Profits After Tax at over Rs.000 units to Europe and other countries.
an increase of 14. and is the largest passenger car exporter. Hyundai Motor presently markets 49 variants of passenger cars across segments.7%. It has been the number one exporter of passenger car of the country for the sixth year in a row. Hyundai Motor currently exports cars to more than 110 countries across European Union. the Accent and the Verna in the C segment. continuing its tradition of being the fastest growing passenger car manufacturer. In the domestic market it clocked a growth of 18. in spite of a global slowdown.880 vehicles in the year 2009. These includes the Santro in the B segment.863 units. The first shipment to Australia is of 500 units of the i20 and the total i20 exports to Australia are expected to be in the region of 15.000 per annum. South Korea.Hyundai Motor India Market Share: Passenger Vehicles 14. In a little over a decade since Hyundai has been present in India. Middle East.1% as compared to 2008 with 289.15% Hyundai Motor India Limited is a wholly owned subsidiary of world's fifth largest automobile company. with export of 270. Hyundai Motor India's exports grew by 10. it has become the leading exporter of passenger cars with a market share of 66% of the total exports of passenger cars from India. making it a significant contributor to the Indian automobile industry. Hyundai Motor Company.4% over 2008. registered total sales of 559.7%. the i10. the premium hatchback i20 in the B+ segment. Latin America and Asia. In 2009. while overseas sales grew by 10. Africa. the Sonata Transform in the E segment. Hyundai Motor.017 units. 18 . In 2010 Hyundai plans to add 10 new markets with Australia being the latest entrant to the list.
Three Wheelers 1. A record number of 153. Passenger Vehicles 6. The company competes in the Light Commercial Vehicle segment through its joint venture subsidiary Mahindra Navistar Automotives Limited and in the passenger car segment through another joint venture subsidiary Mahindra Renault.50%.6% over the previous year.31% Mahindra & Mahindra is mainly engaged in the Multi Utility Vehicle and Three Wheeler segments directly. Limited. The company formed a new joint venture Mahindra Automotive Australia Pty. Hence.Mahindra & Mahindra Market Share: Commercial Vehicles 10.533 three-wheelers.2% over the previous year's market share of 51.213 vehicles (including 44. as against a decline of 7.423 cars through Mahindra Renault).653 Multi Utility Vehicles were sold in the domestic market in 2009 compared to 148.01%.761 MUVs in the previous year. 19 .3%.3%. In the year 2009.4% for industry Multi Utility Vehicle sales. In 2009 the Xylo was launched in South Africa. 8. on the domestic sales front. The company's domestic Multi Utility Vehicle sales volumes increased by 3. increasing its market share to 57.603 Light Commercial Vehicles through Mahindra Navistar Automotives and 13. recording a growth of 0. the Company along with its subsidiaries sold a total of 220. to focus on the Australian Market. Mahindra & Mahindra is expanding its footprint in the overseas market. Mahindra & Mahindra further strengthened its domination of the domestic Multi Utility Vehicle sub-segment during the year.
28% of the company was owned by the Indian government and 54.COMPANY PROFILE Maruti Suzuki is India’s number one leading automobile manufacturer and the market leader in the car segment both in terms of volume of vehicle and revenue earned. Until recently 18.2% by the 21 .
The Indian Govt. Its only competitor was Hindustan Motor’s Ambassador and the Premier Padmini were both around 25 years out of date at that point. Manufacturing Facilities Its manufacturing facilities are located at two facilities. The company anually exports more than 50. though the actual production was started in 1983 with the Maruti 800 based on the Suzuki Alto Kei Car which at that time was the only modern car available in India. Maruti 800 till 2004 was the India’s largest selling compact car ever since it was launched in 1983.Due to large number of Maruti 800’s sold in the Indian market the term “Maruti” is commonly used to refer to this compact car model. More than a Million unit of this car have been sold worldwide so far.30. “Gurgoan” and “Manesar” south of Delhi. Currently Maruti Suzuki Alto tops the sales chart and Maruti Suzuki Swift is the largest selling car in A2 segment.000 units per 22 .50. Hindu’s lord Hanuman is known as “Maruti” was associated with Maruti 800 model. With this govt.Through 2004 . Maruti Udyog Limited (MUL) was established in February 1981.Suzuki of Japan.000 cars anually. As of 10 May 2007 government of India sold its complete share to Indian financial Institution. held an initial public offering of 25% of the company in June 2003. Till recently the term “ Maruti” in popular Indian culture in India. Models similar to Maruti Suzuki ( but not manufactured by Maruti udyog) are sold by Suzuki Motors corporation and manufactured in Pakistan and other south Asian countries. Maruti Suzuki had produced over 5 Million vehicles. Maruti Suzuki’s Gurgoan facility has an installed capacity of 3. Maruti Suzuki are sold in India and various several other countries depending upon export orders. Of India has no longer stake in Maruti Udyog.000 cars and has an extremely large domestic market in India selling over 7.
Swift.024 are exported in all. During 2007-08 Maruti Suzuki sold 7. A Star and SX4 are manufactured in Manesar and the remaining models such as Maruti 800.000 units annually. Eecoetc are manufactured at Gurgoan Plant. Zen Estilo. Ritz. Omni.2 percent of Maruti Suzuki.annum. Wagon R. Omni . Gypsy and Grand Vitara. Alto. The rest is owned by the Public and Finance Institution. Alto. Zen Estilo. which form the bulk of the Indian car market. Eeco. Maruti 23 . The Manesar facility launched in February 2007 comprises a vehicle assembly plant with a capacity of 1.00. Manesar and Gurgoan facility have a combined capacity to produce over 7. Over Six Million Maruti Suzuki cars on Indian roads since the first car was rolled out on 14 December 1983. Its strength lies in its wide range of small car models.000 units per year and a Diesel Engine plant with an annual capacity of 1. Swift Dzire.It was listed on the Bombay ( now Mumbai) stock exchange in India. Market segment Despite increased competition. which is now majority owned by Suzuki Motor Corp.842 cars of which 53. Maruti Suzuki. Maruti 800.00. Swift Dzire . Swift. remains the market leader in India with a share of nearly 44%.00.More than a half of the cars sold in India are Maruti Suzuki cars. SX4. Ritz.Out of these models Grand Vitara is imported from Japan a completely built unit (CBU). The company is a subsidiary of Suzuki Motors Corporation of Japan which owns 54. Wagon R. A Star.000 engines and transimission. Products Offered Maruti Suzuki offers 15 models and they are.64.
NSE MARUTI) 1981 24 .Suzuki also has the largest dealer network and its annual manufacturing capacity is close to 1 million vehicles. Maruti Suzuki India Ltd Type Founded Public (BSE MARUTI.
purchase and sale of motor vehicles and spare parts (automobiles). and exported more than 500. The other activities of the Company include facilitation of pre-owned car sales. fleet management and car financing. India Mr R. is engaged in the business of manufacturing. Maruti Esteem:Launched 1994 Maruti Wagon-R:Launched 1999 Modified 2006 4. Maruti Zen: Launched 1993 with a facelift in 2003. The Company has four plants.Production ended in 2006. http://www. the Company produced and sold over seven million cars. Maruti Insurance Agency Services Limited and Maruti Insurance Agency Logistics Limited. formerly Maruti Udyog Limited.marutisuzuki. 25 .334 Count on us. 3. Managing Director and CEO Automotive Cars ▲~$3. three located in Palam Gurgaon Road. Maruti Insurance Distribution Services Limited. Maruti 1000: Launched 1990 2. Production ended late 2006/early 2007.C Bhargava CHAIRMAN Shinzo Nakanishi. Maruti Baleno:Launched 1999. 2009. Maruti Insurance Agency Network Limited.75 billion (2011) 3. Haryana.000 cars. Haryana. The The Maruti models on road now are 1. The Company's subsidiaries include Maruti Insurance Business Agency Limited. Maruti Insurance Agency Solutions Limited. Gurgaon. Haryana and one located at Manesar Industrial Town.Headquarters Key people Industry Products Revenue Employees Slogan Website Gurgaon (Delhi metropolitan area).com History of Maruti Suzuki India LTD Maruti Suzuki India Limited. During the fiscal year ended March 31. Gurgaon.
Maruti Versa: Launched 2003 9. where Maruti trains the local staff. Most of the service stations are managed on franchise basis.5. Currently the largest selling car in India 6.Service is a major revenue generator of the company. Maruti Ritz launched in 2009 15. Maruti Grand Vitara Sports Utility Vehicle Launched in July 2007 14. Other automobile companies have not been able 26 . Maruti Grand Vitara XL-7 8. Maruti Zen Estilo Launched in 2006 11. Maruti Alto:Launched 2000. Maruti Grand Vitara:Launched 2003 7. Maruti Ecco launched in 2009 16. Maruti Swift: Launched 2005 10. Maruti Swift Diesel Launched in 2007 12. Maruti Suzuki SX4 Launched in May 2007 13. Maruti Wagon r revised model launched in 2010 Authorized Service Stations of Maruti Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India.
few other car manufacturers had also hit the Indian market which eventually made Maruti more competitive in its car models and more aggressive in its operations. A pride of India. Maruti’s Vision: "The Leader in the Indian Automobile Industry. Creating Customer Delight and Shareholder's Wealth. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle." By this period of time. The introduction of Zen was then followed by the launch of Maruti Suzuki 27 .to match this benchmark set by Maruti.
and lightweight cars better suited to Indian weather and road conditions BRAND PORTFOLIO OF THE COMPANY CLASS City Car BRAND NAME Maruti 800 Maruti Alto Maruti Zen Estilo YEAR INTRODUCED 1983 2000 2005 SLOGAN Change your life Let's go Shape your world 28 . Swift is as swift as its name and is winning hearts and applauds across the country. a world strategic car model. christened as Maruti Suzuki SX4. the company re-introduced the new car with better features and engine technology. The company also launched another SUV in the Indian market known as Maruti Suzuki Grand Vitara in 2003. This is the entire journey of Maruti Suzuki India since the time of its inception in 1981. Even further Maruti aims to make compact. was introduced in 2005. Maruti Suzuki was happy with the praises and appreciation received by all its customers but was not happy with the lack of one successful sedan. popularly known as Maruti Suzuki Swift. Maruti Suzuki Versa and Maruti Suzuki Zen Estilo are an addition to Maruti cars but unfortunately were not as successful as other in the list. After these successful launches by Maruti Suzuki. fuel efficient. This made the company the company introduced a hot.Esteem in 1994. low-maintenance. This car was not successful during that year and was phased out. This car is available in both petrol and diesel version and is a big hit in the Indian car market. elegant and one of the most comfortable sedan. Later in 2007. in 2007. Maruti Suzuki Baleno and Maruti Suzuki WagonR in 1999. and Maruti Suzuki Alto in 2000.
Suzuki Alto (A-star) Suzuki Splash Super mini Maruti Wagon-R Car Compact Car Sports Utility Vehicle Maruti Gypsy Maruti Omni Microvan Maruti Versa Maruti Suzuki Swift Maruti Suzuki SX4 Maruti DZiRE Suzuki Grand Vitara 2008 Upcoming model in 2009 1999 2005 2007 2008 2007 1985 1984 2003 Stop @ nothing For the smarter race You're the fuel Men are back The heart car Play it your way King Fits all The joy of travelling together 29 .
31 . and trained Hyundai engineers. The eight year journey provided Hyundai with assembly knowledge. Hyundai completed construction of the Ulsan plant in six months and achieved the shortest groundbreaking to first commercial production of any of Ford’s 118 plants. The name Hyundai was chosen for its meaning which in English translates to “modern. Ju-Yung Chung established Hyundai Auto Service in Seoul. South Korea at the age of 31 years. technical specifications.” The Hyundai logo is symbolic of the company's desire to expand. production manuals. Hyundai Motor Company was founded by Ju-Yung Chung and younger brother Se-Yung Chung in December 1967. In 1968 the company entered into a contract with Ford motor company to assemble the Ford Cortina and Granada for the South Korean market and continued to produce them until 1976. The oval shape represents the company's global expansion and the stylized "H" is symbolic of two people (the company and customer) shaking hands. blueprints.The beginning of Hyundai Motor Company dates to April 1946 when founder.
Mong-Koo was the catalyst of an extreme turnaround for the company. From his experience working with dealerships and angry Hyundai customers. Ju-Yung Chung in 1999 after the Asian financial crisis and government mandated breakup of the Hyundai Group. Ju-Yung Chung The leader of the Hyundai-Kia Automotive Group was changed by founder. Previously the automotive group was being managed by the founder's brother. His son. Product quality and customer satisfaction suffered. During the 80s and 90s. Mong-Koo knew well the damage to the Hyundai reputation and the high cost of warranty repairs 32 . Mong-Koo Chung had performed well managing Hyundai's after-sale service and dealerships. his uncle focused on Hyundai Automotive's growth and producing as many cars as possible.Hyundai founder.
cylinder Alpha 33 .HYUNDAI MOTOR COMPANY • • • Founded in 1967 Brand value of US $ 7.2010 ( Business Week) Hyundai’s brand ranking improves by 3 places in best Global Brands Survey 2007( 75 to 72) • • • • • Sale of 5.07 billion.2006 HYUNDAI MILESTONES • • • • • • • • 1967 Hyundai Motor company founded 1968 Licensing agreement signed with Ford 1974 “Pony”. Germany.Hyundai.2010 (including the Kia brand) 6th largest auto manufacturer in the world.Auto Pacific USA Official sponsor and vehicle supplier.Korea’s first independently designed and manufactured model 1976 First Pony exported to Ecuador 1985 “ Excel” launched 1986 Entered US market with “ Excel” 1988 “Sonata” launched 1991 Developed first proprietary engine 4.FIFA World Cup.7 million units world wide.Kia Automotive Group Sold in 193 countries through a network of over 5000 dealership 2009 Ideal Vehicle Brand.Hyundai.
34 . the customers’ lives (“your way”) become more confident (“Drive”) and that we will always stand by the side. • • • • • 2000 “ Santa Fe” launched 2004 Cumulative exports surpass 10 million units 2009. 2011. Grand opening of Chennai plant in India. 2010.• 1996 Cumulative exports surpass 4 million units. Cumulative production surpass 10 million units. Therefore. Our foremost priority is to both inspire and satisfy our customers.Launch new flyidic Verna wins the Readers choice mid size car of the year at TOP GEAR AWARDS 2011.Company becomes the largest passenger car manufacture in India. • 1998 “Grandeur XG” launched.Hyundai India cruises past 25 lakh cars on the road. HYUNDAI’s BRAND COMMUNICATION Drive your way is corporate slogan which represents our pledge to become a leading Global brand. Acquired Kia Motors Corp.
INTRODUCTION OF SEGMENT CARS 35 .
monopolised by Maruti Udyog Ltd (MUL). The A segment. due largely to the flood of new products in the small car segment. new passenger vehicle registrations grew an average of 15 per cent plus. Further. given the good resale potential. continues to offer the most value for the average Indian looking for a comfortable and affordable entry-level vehicle. The M-800 notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on the back of the price cuts effected after the excise duty reduction. is a clear indicator of the aspirations of the value-conscious Indian. Again. for the first-time car-buyer. the car is even more comfortable to drive. 36 . So. who has budget constraints and is looking for comfortable transport on four wheels. the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry. an M-800 is still the better choice when compared to more unreliable options in the second-hand car market. the Maruti 800. the M-800 is still the best option. In fact.INTRODUCTION OF SEGMENT CARS BETWEEN 1998-99 and 2002-03. Entry level: The dream car for many a two-wheeler owner in the country. as in the previous case. The car market is set for further expansion on the lines of what happened between 1999 and 2001. thanks to new features such as radial tyres and a five-speed gear-box.
apart from the existing choice between the Maruti Zen. one of the most popular in this segment. These may be new car options worth waiting for. Carmakers are hoping to replicate the leapfrogging that A-segment buyers did when a number of new options were offered in the B segment. A similar transmigration is now expected into a new cusp segment between B and C. as it is called in Korea). the only addition later this year may be the Daewoo Matiz in its new avatar as the GM Chevrolet Spark. The products that may be positioned in this new segment are the Corsa Sail from GM India. And more competition is waiting in the wings. For the budget small-car buyer. the Getz from Hyundai (or the Click. After the Tata Indigo. Mid-size: The C-segment. 37 . especially if the buyer is an entry-level Csegment car aspirant. mid-size car buyer is going to be flush with choice too. with about eight models and some 80 variants. the Tata Indica and the Hyundai Santro.Small cars: The B segment of the passenger car industry is the most crowded. Tata Motors (the erstwhile Tata Engineering) is expected to launch an estate version of the original Indica. possibly the Suzuki MR Wagon and the much-awaited small car from Toyota.
representing premium and super luxury cars such as the Skoda Octavia.and S-class sedans from Mercedes Benz and the imported BMWs and Volvos. Zen For the buyer in this segment who has a heavier wallet. the best options would be the diesel version of the Tata Indigo and the petrol version of the Maruti Esteem. These two segments will be of interest to the well-heeled. the Suzuki Liana and the Hyundai Avante.Santro XD land on Indian shores. Hyundai Sonata. and the buyer's choice is usually governed by his brand preference. the new Honda Accord. Other additions were the C. the recently introduced Chevrolet Optra may be a good choice. Ford Mondeo and the luxury brand Mercedes Benz's E-class. D and E segments: These two segments. have had to face competition from the Opel Vectra. Toyota Camry and the Toyota Corolla.The competition in this segment could hot up if new products in the form of the Ford Focus. For the entry-level C-segment car buyer. 38 .
the Ssangyong Rexton BETWEEN 1998-99 and 2002-03. the buyer in this segment too is spoilt for choice. including the Ford Everest. Starting from the Tata Sumo. Entry level: The dream car for many a two-wheeler owner in the country. new passenger vehicle registrations grew an average of 15 per cent plus.MUVs and SUVs: Multi-utility and sports utility vehicles have had a bumper year in 200203. the Maruti 800. possibly. Mahindra Bolero and the newer Mahindra Scorpio. so have the new models across the entire price spectrum. to the top end Mitsubishi Pajero. the Hyundai Terracan and. Suzuki Grand Vitara and Chevrolet Forester. As consumer preference for these vehicles has been rising. due largely to the flood of new products in the small car segment. There are more in the pipeline. continues to offer the most value for the average Indian looking for a comfortable and 39 . Again. as in the previous case. the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry. The car market is set for further expansion on the lines of what happened between 1999 and 2001.
thanks to new features such as radial tyres and a five-speed gear-box. for the first-time car-buyer. an M-800 is still the better choice when compared to more unreliable options in the second-hand car market. So. given the good resale potential.affordable entry-level vehicle. who has budget constraints and is looking for comfortable transport on four wheels. In fact. The A segment. And more competition is waiting in the wings. 40 . The M-800 notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on the back of the price cuts effected after the excise duty reduction. especially if the buyer is an entry-level Csegment car aspirant. the Getz from Hyundai (as it is called in Korea). possibly the Suzuki MR Wagon and the much-awaited small car from Toyota. is a clear indicator of the aspirations of the value-conscious Indian. Small cars: The B segment of the passenger car industry is the most crowded. A similar transmigration is now expected into a new cusp segment between B and C. These may be new car options worth waiting for. the car is even more comfortable to drive. with about eight models and some 80 variants. monopolised by Maruti Udyog Ltd (MUL). the M-800 is still the best option. Further. The products that may be positioned in this new segment are the Corsa Sail from GM India. Carmakers are hoping to replicate the leapfrogging that A-segment buyers did when a number of new options were offered in the B segment.
INTRODUCTION OF MIDDLE SEGMENT CARS 41 .
INTRODUCTION OF MARUTI ZEN 42 .
The movement of quality indicators is reviewed in weekly meetings by the top management. seating four. Launched on August 23 1999. and since 2007 it has been in its second generation. with a change in design. Safety equipments include body reinforcements. It has all the contemporary features of the Zen. It was launched in India by Maruti Suzuki as Maruti Zen Estilo in 2006. our approach to quality is in keeping with the Japanese practice--"build it into the product". The model debuted in 2001. The Classic has the retro look with round headlights and a vertical chrome grill. 43 . It features revised interiors with classic wood finish louvers on the dashboard and an all new speedometer make.INTRODUCTION OF MARUTI SUZUKI ZEN ESTILO The Suzuki MR Wagon is a kei car with a mini MPV body. manufactured by Suzuki for the Japanese market only. Supervisors educate and instruct technicians to continually improve productivity and quality. It remains to be seen if this model can spark the retro craze in India too At Maruti. the Zen Classic features the retro look so popular in Japan and elsewhere. Treatment and have been replaced with slim chrome bumpers. Technicians themselves inspect the quality of work. it is the latest car to roll out from the Maruti bandwagon. Maruti Zen Estilo was discontinued in 2009 and renamed as Maruti Estilo As its name suggests. and also marketed in Japan by Nissan as the Nissan Moco under an OEM agreement. side impact beams. The bumpers too get the retro. Its power windows and central locking afford comfortable driving.
The pricing is also nearly the same as the Wagon R. Wagon R(till Aug 2010) and the new Zen Estilo all shared the same chassis 44 .The second generation Maruti Zen. The Maruti Alto(model prior to Alto K10). both being based on the Suzuki MR Wagon (Nissan Moco). called Zen Estilo was introduced in December 2006 as a part of Maruti Suzuki's Indian market strategy to launch a new car annually for the next five years .The new Zen has the same engine and chassis as the Maruti Wagon R.
INTRODUCTION OF HYUNDAI SANTRO XING 45 .
It is the 2nd largest and fastest growing car manufacturing in India HMIL presently has over 18 variant of passengers can across four segments. has shown tremendous growth and has major player in the Indian automobile market in fact it is given Maruti the largest car manufacture in India a stiff competition. Korea. BVR Subromanium I had the pleasure of meeting him at this year out export in Delhi. In the 8 years this extentense Hyundai Motor India LTD. This prompt me to write a review on the best automobile company in India so the review is about the company. which in its 8 years of existence has transformed the India automobile scene. Hyundai Motor India LTD and is wholly on it subsidiary of Hyundai Motor company S. 46 . It has emerged as the leading export of it product I really admire it president Mr. HISTORY Hyundai Motor India LTD was established in 1996. I was reading the newspaper and the business section I saw the heading “Hyundai become the debt free company”.INTRODUCTION OF HYUNDAI SANTRO XING On 30th November.
Recently in fact on HMIL wiped out it is entire accumulated debt has become a debt free company. 47 . As a matter of fact HMIL has sold over 700.Hyundai Santro in the B segment The company recorded combined the sales of 150741 units during calendar year 2003 with Santro emerging leaders in their respective segments.000 car in the record time adjust 8 years since commencement of commercial production in September 1998 and is all set to emerge as one of the largest exporter of passengers car and component out of India the company export income has been boosted both by an increase hiker realization from the export market mainly Europe and to it all HMIL was recently awarded the benchmark ISO 14001 certification for its sustainable environment management practices. It had a peak debt of around 414 million and wiping it out in a period of 8 years is by no means as well as achievement.
It would have achieve higher sales in 2004 had in not been rusticated due to the less of production revamp of its manufacturing customer to its main rival Maruti during the three months when the revamp was going at manufacturing unit. 48 . But as well as know it will soon makes up for this loss.
COMPARISON OF SOME FUNCTION BETWEEN MARUTI ZEN. HYUNDAI SANTRO 49 .
COMPARISION OF SAFETY BETWEEN HYUNDAI SANTRO & MARUTI ZEN
HYUNDAI SANTRO XING
The new Santro Xing is the only compact With the Zen, you can be sure of a lot more car in India to offer the world class Antilock beyond the unmatched styling and the great Braking System (ABS) as an option on all looks. trims. A safety standard across the world, features Various thoughtfully the Zen designed into an transform
the ABS prevents wheel lock during sudden impregnable fortress of safety, within which braking maneuvers, thereby preventing the the passengers are cocooned with all vehicle from skidding and allows the driver possible active and passive safety systems. to remain in control of the vehicle, no matter how slippery the surface. These include: The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global Protective monocoque body safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind. Take a look at the Multimedia Animation of our Crash Tests Collapsible steering column
Dual side impact beams A pair of ultra-high strength steel members are built into the doors of the Santro Xing for additional protection against side impact, while a front impact bar and an engine subframe protect you in the event of a frontal impact. Child-proof rear door locks Hyundai vehicles are put through rigorous Crash Tests during developmental stage that conform to the exacting standards set by agencies like NCAP and SINCAP. Every effort is made to exceed passenger safety. the stipulated norms to ensure uncompromising Laminated front windscreen Engine sub-frame
COMPARISION OF TECHNOLOGY BETWEEN HYUNDAI SANTRO & MARUTI ZEN
HYUNDAI SANTRO XING
With a technology and performance package unmatched by any other premium compact car in India, the Zen is a clear leader. Check out these features that make
3565 Overall length(mm)
the Zen a technological wonder. Electronic power steering
Overall width (mm Wheel base (mm) Minimum turning Radius
1525 1590 2380 4.4m Ensures effortless maneuverability, more control and a better grip. Lets you stay in command of the road, making driving a pleasurable affair - no sweat! 16-Bit microprocessor It delivers that ideal combo of speed, power
and fuel efficiency, and gives you instant response Company safety Crash-tested as per international standards,
No. of cylinder No of value
Performance Smooth driving Maximum output Maximum torque kgm@rpm Tires Size 155/70R. You'll hardly feel those bumps.1/4000 The under-floor of the new Zen has been designed to ensure smooth crossing of speed breakers.the new Zen cocoons you within a protected Engine displacement 1086 space with a host of active and passive safety features. COMPARISION OF PARTNER BETWEEN HYUNDAI SANTRO & MARUTI ZEN 53 . Peace of mind. A sense of security. 63@5500 9.
HYUNDAI SANTRO XING
ICICI bank HDFC bank PNB Bank of Panjab Kotak of mahindra Mahindra & mahindra financial ltd Citi bank
ICICI BANK PNB ABN AMBRO HDFC BANK SUZUKI LTD
COMPARISION OF PRICES BETWEEN HYUNDAI SANTRO & MARUTI ZEN
prices Xe (metallic) Xe(solid) Xp (metallic) Xp(solid) Xg (metallic) Xg (solid) Xs(metallic) Xs (metallic) At (metallic) At(solid) 343595 Rs. 339638 359617 355656 384638 380680 406655 402699 444526 440560 ZEN LXI bharat 3 (non metalic)
ZEN LXI bharat 3 ( 373396 metalic) ZEN LXI bharat 2 (non metalic) ZEN LXI bharat 2 ( 360396 metalic) ZEN LXI bharat 2 (non metalic) ZEN VXI bharat 2 (non metalic) ZEN VXI bharat 2 ( metalic) ZEN VXI bharat 3 (non metalic) ZEN VXI bharat 3 ( metalic) ZEN LX bharat 3 (non metalic) ZEN LX bharat 3 ( 55 343068 398283 394660 385283 3816600 385283 381660 356773
metalic) ZEN LX bharat 2 (non metalic) ZEN LX bharat 2 (metalic) 330068 346691
COMPARISION OF COLORS BETWEEN HYUNDAI SANTRO & MARUTI ZEN HYUNDAI SANTRO XING MARUTI ZEN Setting gray Forest dew Husky blue Noble white Scarlet sage Passion red Bright silver Ebony black Bright red Silky silver Pearl silver Beam blue Superior white 57 .
luxurious new upholstery and more! FRONT LIGHT New center cousole Rear fog lamps New multi rellector clear head lamp New dynamic bonet Sporty meter cluster New hatchback door new bigger and clear head lamps for sun New double grille shine at the night Attractive clear headlamps & fog lamps. just by its flowing sheer presence on the road.. for greater visibility & safe night driving under all weather conditions 58 . aerodynamic body lines. With the latest in European hatchback styling. and it leaves the competition way behind.. large integrated bumpers. new instrument clusters. The plush new interiors New rear wind screen come with a cushy 3-spoke steering. it's quite an eyeful. stylish new headlamps and large sporty tail lamps.COMPARISION OF INTERNATIONAL STYLE BETWEEN HYUNDAI SANTRO & MARUTI ZEN HYUNDAI SANTRO XING MARUTI ZEN A new shining dawn hear comes the sun again The new Santro Xing sports stunning design changes that include exterior a with completely transformed Take a look at the new Zen. front and rear power windows.
REAR VIEW MIRRORS interlay adjustable rear view mirrors EXITING NEW COLORS a fresh new range of colors The new look rear combination lamps enhance the 59 . smiling radiator grille with chrome horizontal lines adds to the character of the car. TAIL LAMPS lapsing new tail lamps The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking.RADITOR GRILLE smart smiling radiator grille A sleek. MODULOR BUMPER WITH FOG LAMPS sleeks modular bumper with integrated fog lamp The body colored bumpers with waistline moulding accentuate the stylish looks and offer better crash resistance.
Choose from Fairy Leaf. Flaunt your attitude with the Xing's tangy new range of colours. Mystic Lavender. Satin Grey and more!!! 60 .Xing's sporty looks and offer better safety while braking.
COMPARISION OF FEATURES BETWEEN HYUNDAI SANTRO & MARUTI ZEN HYUNDAI SANTRO XING MARUTI ZEN SAFETY & SECURITY (a) dual member sides protection beam (b) engine sub frame (c) cross bar under dash panel (d) child safety rear door lock (e) dual horn (f) high mounted stop lamp (g) central door locking EXTERIOR SAFETY (a) body rainforcement (b) engine sub frame (c) liminated fron wind screen (d) rear wind screen wiper and washer (e) child safety rear door lock (f) new fron fog lamp (g) new rear fog lamp (h) new clear head lamp COMFORT CLEAR HEAD LAMP (a)Twin clear rear combination lamps (b) drivers passenger ORVM (c) body colored bumper (d) waisting moulding (e) chrome radiator grille (f) wheel covers STYLE INTERIOR (a) spoke steering wheel 61 (a) body color bumper (b) body side mouldings (a) trasmission (b) front suspension (c) rear suspension (d) CFC-free airconditioner & heater (e) Front pwer window (f) Tinted glasses .
(b) A.B&C pillartrim (c) Rear parcel tray (d) Ash tray (e) Room lamp WARNING (a) Low fuel warning (b) door and fail gate agar warning (c) seat belt warning COMFORT CONVENIENCE (a) heater (b) remote fuel lid operner (c) remote tail gate release (d) clutch foot rest (e) power steering (f) wanity mirror (g) front power window (h) cigar lighter (c) new fabric up holstery (d) moulded door trims (e) moulded roof lining (f) new fuel feel cover SEATING (a) anti sub marine front seak (b) rear seat double folding (c) seat under tray driver side 62 .
The ZEN VXi comes with multi-point fuel injection (MPFI) which generates a maximum output of 60 bhp for better pickup and power. as also side body moldings for improved aesthetics and prevention of scratches on the sides. The ZEN VXi is equipped with stylish body coloured bumpers. power windows.COMPARISION OF VARIANT BETWEEN HYUNDAI SANTRO & MARUTI ZEN HYUNDAI SANTRO XING MARUTI ZEN The ZEN VXi is a top-of-the-line variant of the ZEN World Car. central locking and a rear windshield demister for improved visibility during the monsoons and winters. New front fog lamps New rear fog lamps New clear head lamps New clear tail lamps 63 . It is the only car in India to be equipped with an electronic power steering as opposed to the conventional hydraulic power steering thus improving maneuverability at both low and high speeds.
New improved lumber and thigh support seating New center console with cup holder New co-driver seat back pocket New fabric upholstery New dial colour instrument cluster New full wheel cover New gear knob with metal finish New body coloured garnish on backdoor 64 .
RESEARCH METHODLOGY 65 .
The following objectives of the research are as follows: 1. The objective of the survey was to study the potential of the effect of product visibility and sales. The sample size of my survey was 100 customers of middle segment cars (Maruti Zen & Hyundai Santro). 5.To find out the awareness of customers about the Maruti Zen and Hyundai Santro market.To findout the effectiveness of media used for Maruti Zen and Hyundai Santro 66 . The method of data collection was both primary and secondary source .To analysis the comparison of quality between Maruti Zen and Hyundai Santro. 2.RESEARCH OBJECTIVE The study was taken as a part of the curriculum of the 2-year find time MBA degree.To analysis the customers satisfaction for both cars .To findout the value of resell of both cars. 3. The primary data was collected by visiting market and getting the questionnaire filled. I hope that the suggestion given on the basic of data collection will prove to be useful. 6.To evaluate the average of both cars 4.
” So it show increased scientific and inductive thinking and is promotes the devolvement of logical has it’s of thinking and organization. The study mainly projected to show the comparison between these both cars. production and sales 67 . I cover the impact of Maruti Zen and Hyundai Santro on customer. Research has its special significance in comparison between Maruti Zen and Hyundai Santro market this research motivate both cars company about the sale. This market research shows the weakness of cars. SIGNIFICANCE OF RESEARCH “All progress is born of inquiry. This research gives the information to both cars company about the customer as which car do the customer most like and customer satisfaction of which car is better. Is often better than over confidence for it leads to inquire and inquire leads to invention. Market research is the investigation of the structure and development of the market for the purpose of formulating efficient policies for purchasing.SCOPE OF THE STUDY The study comparison between Maruti Zen and Hyundai Santro has been aimed at middle segment cars. This study is also extended to know the consumer awareness about both cars.
all dimensions of cars has been identified. As the study explore the possible cues of both cars. Research Design The exploratory research design is adopted with special emphasis on to analyze the market of middle segment cars “ Maruti Zen & Hyundai Santro “ . The study tool was to develop and administered to the market segment comprising of customers who posses middle segment car “Maruti Zen & Hyundai Santro”. In order to develop successful strategic marketing plans and to respond to change in the market place. average. Philip Kotler defines marketing researches as “Marketing Research is the systematic design. The approach is aimed at identifying the awareness among the prospects of both cars customers. it mainly focus the comparison between maruti Zen & Hyundai Santro among the potential customer. cover less space.RESEARCH METHODOLOGY Management is in any organization needs information about potential market and environmental _forces. analysis and reporting of observations and finding relevant to a specific market situation faced buy the company”. outlooks. it need to make decision about. re-sale. collection. satisfaction of customers. its marketing mix and its present and potential market. its environment. 68 . Marketing Research enable an organization to obtain the information. The study has been designed with some variables such as quality.
Here the major parameter considered is the possession of cars is determined by observing the middle segment cars owned by the respondent. the researcher attempts to ensure that the sampling selected is a representative of the population by selection sampling units on the basis of certain parameters. 69 . magazines. Secondary Source: secondary data include that data which is collected for some earlier research work and are applicable in study the researcher undertaken.Sampling Stratified Random sampling procedure is followed in this study. Sample Size: 100 Sample Area: Delhi & NCR Sample Unit: Customers Data Collection Method The data required for study was collected through different sources. It include campaign Internet. Primary Source: data required was collected for the first time and it is primary in it usage for reporting. The personal interview method has been strictly adopted through out the study. The primary data was collected by the customer survey with the help of structured questionnaire. In the commonly used method of stratified Random sampling . print media.
gender. Mostly respondent comes under the age 20-40. awareness of cars. occupation and monthly income. The sample work selected on the basis of possession of middle segment cars owned by them.Profile of sample: The profile of sample includes the aspect like age. 70 .
ANALYSIS AND INTERPRETATION 71 .
72 .1. Around 75 % to 80 % respondent comes under the age of 20 to 40 years. What age group are you in? 18-25 36-45 26-35 Above 45 INTERPRETATION Out of all the respondents mostly respondents are youngsters .
00.000 Above Rs. 3.50. What category of income do you fit into? Below Rs.50.50. INTERPRETATION Most of the respondents are from the middle income segment whose monthly income are 50.000 Rs.000 Rs. Which kind or segment of Car do you have? 73 .000.2.000-Rs.000 to 100.00.000 Rs.184.108.40.206.000-Rs.2.
Premium / Performance Segment Utility / Medium Segment Entry / Economy Segment INTERPRETATION The percentage of middle segment car users are more as around 50 % of the respondents using the middle segment cars. Which company’s Car do you have? Maruti 74 . 4.
5. What is your main purpose of using a Car? Personal Business Status Leisure 75 . Hyundai Honda Others INTERPRETATION Out of the total market share maruti have the largest market share as most of the respondents are from the middle segment who are using the middle segment cars and Maruti is a very popular name in the middle segment.
What do you think Which is the best car on the basis of performance ? Maruti Suzuki zen Estilo Hyundai santro xing 76 .INTERPRETATION Most of the car users using their cars for their personal use and their percentage is near about 40 % 6.
7. What do you think which is the best car on the basis of the Maintainance ? Maruti Suzuki Estilo Hyundai Santro xing 77 .INTERPRETATION On the basis of the performance most of the respondents are in the favour of the Maruti Estilo around 60 % of the respondents like the Maruti Suzuki Estilo .
INTERPRETATION On the basis of the Maintenance 55 % of the respondents like the Maruti Estilo and 45 % like the Hyundai Santro. 8. Which company provides better after sale services ? Maruti Suzuki Hyundai 78 .
Which car’s brand image is better ? Maruti Suzuki Estilo Hyundai Santro Xing 79 . 9.INTERPRETATION After sales services of the Maruti is better than the Hyundai and 48 % respondents are in the favor of the Hyundai and 52 % like Maruti .
INTERPRETATION Brand image of the Hyundai is better than the Maruti and 51 % of the respondent is in the favor of the Hyundai. 10. Which company’s marketing strategies are better ? Maruti Hyundai 80 .
INTERPRETATION Marketing strategy of the maruti is better and 60 % of the respondents tells that marketing strategy of Maruti is better than the Hyundai. 11. Which car’s spare parts are easily available in the market ? Zen Estilo o Both Santro Xing 81 .
Q12..INTERPRETATION 70 % of the respondents tells that the spare parts of both the cars are easily available in the market . Which factor would you consider the most while buying a Car? Fuel Efficiency Image & Brand Resale Value Look & Style Maintenance Availability of the product 82 .
83 .INTERPRETATION In relation to the factors for the buying of cars most of the respondents like the car with more fuel efficiency than brand image and the look of car are the other important factors.
These are following:84 . After study my customer survey I found some comparison between Maruti zen and Hyundai santro by the customer.FINDINGS FINDINGS In my topic “Comparison between Maruti Zen Estilo and Hyundai Santro Xing”. two cars as Maruti zen and Hyundai santro and I have shown the comparis on between them.
I found the maintenance information about the Customer car then Maruti Zen’s maintenance is better than Hyundai santro. In the case of price . The customer more like Maruti zen than Hyundai santro 6. 85 . 5. In the case of average Hyundai Santro is better than Maruti Zens. In the case of satisfaction of customers . Maruti zen & Hyundai santro’s price is almost equal. In case of Brand Maruti zen has historical image than Hyundai santro xing 7. Maruti zen has more resale value than santro.1. customers are more satisfy from Maruti zen than Hyundai santro. 3. In case of resale value . 4. 2. According my customer survey .
86 .To maintain Brand it add some extra feature in maruti zen. 1. 2.RECOMANDATION / SUGGESTION RECOMANDATION & SUGGESTION On the basis of the study undergone and the analysis done here are some of the recommendation / suggestion for both the companies.To increase sale of Maruti Zen it should give some offers.
Maruti Suzuki’s marketing strategies are better than Hyundai but they have to work on it to make it more effective.Hyundai Santro should give more attention on advertising. CONCLUSION On the basis of the study undergone on the two middle segment cars Maruti Suzuki Zen Estilo and Hyundai Santro Xing here are the conclusion drawn on the basis of the data collected by the respondents.Hyundai Santro should provide better after sale service. 7.Hyundai Santro should add some good freature in his santro.3. 4.It should be open more service center as compare to Zen. 6. 5. 87 .
performance .The marketing strategies of the Maruti are good but they have to make them more better to make their position more powerful .The brand image of the Maruti Suzuki Estilo is better than the Hyundai Santro and Santro is lacking at some parameters like maintenance . BIBLIOGRAPHY In this project report. while finalizing and for analyzing quality problem in details the following Books. Magazines/Journals and Web Sites have been referred.availability of the spare parts and to overcome these problems Hyundai have to design their marketing strategy in a better way so that they can get a better position in the market . 88 . The all material detailed below provides effective help and a guiding layout while designing this text report.
(2002). PERSONAL DETAILS:Name: -----------------------------------------------------------------------Occupation: ------------------------------------------------------------Contact No. Research Methodology (Delhi: Global Business Press) Websites: www. R. (2002).com QUESTIONNAIRE Please fill out the following survey.Kotler. Marketing Management (Jaipur: Arihant Publishing House) Kothari. C. answering the questions as accurately as possible.maruti-zen.santro. : ----------------------------------------------------------- 89 . Marketing Management (New Delhi: Prentice Hall of India) Mathur. Philip and Gary Armstrong (2004).com www. L.google.com www. B.
Which kind or segment of Car do you have? Premium / Performance Segment Utility / Medium Segment Entry / Economy Segment 4. What is your main purpose of using a Car? Personal Status Business Leisure 6. What age group are you in? 18-25 36-45 26-35 Above 45 2. What category of income do you fit into? Below Rs.50. Which company provides better after sale services ? Maruti Suzuki Hyundai 9. What do you think which is the best car on the basis of the Maintainance ? Maruti Suzuki Estilo Hyundai Santro xing 8.50. Which company’s marketing strategies are better ? Maruti Hyundai 90 .00.000. Which car’s brand image is better ? Maruti Suzuki Estilo Hyundai Santro Xing 10. 3.000-Rs.50. Which company’s Car do you have? Maruti Hyundai Honda Others 5.000 Rs.00.1.000-Rs.2.000 Above Rs.000 Rs.1.50.1. What do you think Which is the best car on the basis of performance ? Maruti Suzuki zen Estilo Hyundai santro xing 7.2.
Which car’s spare parts are easily available in the market ? Zen Estilo o Both Q12. Which factor would you consider the most while buying a Car? Fuel Efficiency Image & Brand Resale Value Look & Style Maintenance Availability of the product Santro Xing 91 .11..
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