Perodua

The strategies, Mission And Objectives

Presentation’s Outline • • • • • Company profile Mission and Vision Marketing Strategy Implementation Strategy Conclusion .

Company Profile .

Perodua’s Mission And Vision .

Equity Shareholder .

Equity Structure • (post restructuring – Dec. 2011) .

Sales And Services Network .

Overview of Malaysia Auto Industry .

Product and Sales Trend .

Awards .

. This is what will drive sustainable growth for PERODUA and positive returns for its shareholders. improved quality and value for money product positioning.Market strategy • It is imperative that PERODUA keeps its focus firmly on the road ahead. Most certainly the road ahead will be paved with challenges. but must also be committed to carry out long-range initiatives aimed at further strengthening its engineering and manufacturing foundations. but PERODUA now has the benefit of experience and is rapidly strengthening the foundation for its future growth. The Group must not only be flexible and adapt to the constantly changing environment. the PERODUA brand will become increasingly attractive. With its expanded product range.

Whilst PERODUA has already gained a foothold in some markets. China. the Group is committed towards expanding its regional presence in terms of sales and distribution. and the Middle East. particularly in ASEAN. to prosper and thrive. PERODUA has to expand its export potential further. India. In line with PERODUA 's 10-year roadmap. its strategies to grow the brand beyond Malaysian shores are beginning to show progress in terms of sales growth. . there is a need to explore new emerging markets to tap into. As indicated in the previous year's report. Already.Market strategy (cont) • PERODUA cannot depend solely on the domestic market to grow. Tangible and sustainable growth in the international market will be the mainstay for PERODUA as it aims to expand its market share and sales volume in the export markets. It must now also source components and identify manufacturing facilities that will optimise costs and efficiency.

Towards this end. .Market strategy (cont) • For the Malaysian vendor community. PERODUA is also expanding its non-manufacturing business by optimising revenue that can be obtained from its Group intellectual property. PERODUA has identified contract manufacturing for other OEMs interested to enter this region as a possible means to supplement its own manufacturing volumes. particularly with regard to improved capacity utilisation. this will also represent significant additional volume for their manufactured components. PERODUA is also mindful of the need to improve operational efficiency. An example of this strategy can already be seen in the business arrangement entered into between PERODUA and Mitsui.

Implementation Strategy • Quality Control Campaign • 'Zero-Defect' Campaign • Cost-Cutting Keywords: Simple. Compact And Procurement Reform • Capital Expenditure (Capex) • Making Differences ▫ Fuel Efficiency ▫ Driving comfort ▫ The Integration of Style and Practicality . Slim.

• we would like to express our gratitude to shareholders and other stakeholders for their understanding and support. • We will maintain this solid sense of commitment as we carry out reform and strive to boost profitability. • we will complete the construction of a unique business model that will enhance mini vehicle profitability. paving the way for our success over the next decade and into the next century. . • We also will work to strenghten our corporate structure and complete a production system that puts SSC concpets into pracrtice.Conclusion BRINGING IN THE NEXT DECADE. affordable and conserve resources. THE NEXT CENTURY • leverage our accumulated expertise to introduce into the market compact cars that are fuel efficient.

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