TETRAPAK Protects what’s good. By: Priyanka Yadu Sweta Rani .

HISTORY:  Started in 1943 in SWEDEN & first Product launch was MILK. In 1993 -TETRA LAVAL Consist of 4 Industrial Group ◦ TETRA PAK ◦ TETRA LAVAL FOOD ◦ ALFA LAVAL ◦ ALFA LAVAL AGRI   . In 1944 to 1951 there was an Introduction of new TECHNIQUES for Coating PAPER with Plastic & Sealing below the level of LIQUID.

3. POLYETHYENE PRINT PAPERBOARD ALUMINIUM FOIL 2. POLYETHYLENE .THE LAYERS OF TETRA ASEPTIC PACKAGE 1. POLYETHYLENE 6. 4. 5.

TECHNOLOGY .

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etc 10% Jui ce Milk Other s 80% .TETRAPAK ASSOCIATES  Nestle M a r k e t S ha r e        Amul Mother Diary 10% Parle Agro Tropicana Beverages Coca Cola India Dabur Foods Godrej….

Tetra pack’s rich image convey’s high quality of content. Government funded school feeding program In selling its processing to dairy companies Contribution to package design-Unique shapes Continuously innovating on products and formulations .product and positioning.Marketing strategies & Development…       Provides a strong presence of portfolio.

used a Tie-In model to create a win-win partnership with major Chinese brands. Brand awareness increased significantly .STRATEGY – Symbol of Quality      Sweden-based Tetra Pak a B2B packaging provider very little connection with the end user.

Success lies in its three-prong formula:  “high technical requirement” – helps to keep out competitors  “low cooperative requirement” – attracts customer cooperation  “no requirement all-round services” – win customer dependence.Strategy in China…. .

They want a swift and decisive handling of their claims.  The customers are not interested in its internal structure.  .Strategy in Germany… Better claims handling increases customer satisfaction.

Twitter.112 million impressions in just a month and a half.Over 40 million came from #chocolate milk (trended for over 28 hours)  . Resulted--. convert and sneeze strategy…     Tetra Pak Campaign for Hershey’s and Organic Valley a Halloween campaign to help promote Tetra Pak cartons. Facebook and blogs--SEEDED Users allowed to send “tricks or treats”– CONVERSION  10 cent donation-each click within the applications prompted users to SNEEZE the message out to friends.seed.

On the whole… Achieve their core values:  People  Product  Partnership  Innovation  Sustainability  .

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