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BS 3357 Reading List

BS 3357 Reading List

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BS 3357 Entrepreneurial Strategy

Reading List

Essential Reading:

Wickham P (2006), Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, 4th Edition, Harlow: Financial Times/Prentice Hall.

Burns P (2001), Entrepreneurship and Small Business, Basingstoke: Palgrave Macmillan.

Slywotzky A & Wise R (2003) How to grow when markets don’t. Warner Business Books.

Doyle P (2000), Value Based Marketing, Chichester: Wiley.

Keegan W, Davidson H & Brill E.A (2005) Offensive marketing: An action guide to gaining the offensive in business. Heinemann.

Harvard Business Review Articles:

Ghalbouni, J., & Rouzies, D. (2010) The VC Shakeout. Harvard Business Review. July. p 21-23. Isenberg, D.J. (2010) How to start an entrepreneurial revolution. Harvard Business Review. Jun. p 40-50. Dyer, J.H., Gregersen, H.B.,Christensen, C.M. (2009) The Innovators DNA. Harvard Business Review. Dec. p 60-67. Isenberg, D.J. (2008) The Global Entrepreneur. Harvard Business Review. Dec. p 107-111. Wasserman, N. (2008) The Founder’s Dilemma. Harvard Business Review. Feb. p 40-50.

J. Murphy M (1996).. p 140-150. Harvard Business Review. Barrow C (1998). Financial Management for Small Business..C. London: Prentice Hall. (2007) Picking Winners. Sept.A. R. W. Harvard Business Review. 3rd Edition.Socolow. Kim. D. London: Henmann. Drucker P (1985). W. p 121-126 Collis. Montgomery. . Kim. Creative Destruction. Small Business Management. Harlow: Pearson. Barrow C (1998). London: Kogan Page. Innovation and Entrepreneurship: Practice and Principles. London: Pitman.. (2004) Blue Ocean Strategy. (2009) How Strategy Shapes Structure. p 72-80. Mauborgne. Jul. Foster R & Kaplan S (2001). Harvard Business Review. The Essence of Small Business. Birley S & Muzyka D (1997). The Rise of the Network Society.C. The Alchemy of Growth. London: Pitman. D. 2nd Edition. Mauborgne. p 76-84 Background Reading: Baghai M. May. Coley S & White D (1999).C.J. London: Orion Publishing. Castells M (1996). R. Oxford: Blackwell. Mastering Entrepreneurship. Harvard Business Review. (2008) Competing on Resources. Oct.

5th Edition. My First Break. Profit Patterns. Boston: Harvard Business School Press. Zook C & Allen J (2001). Lexis-Nexis Executive . Handbook of Entrepreneurship.Schumpeter JA (1934). Storey DJ (1994). London: News International plc. Understanding the Small Business Sector. Timmons JA (1999). Small P (2000). London: Pearson Education. Chichester: Wiley. The Theory of Economic Development. Emerald. Slywotzky AJ & Morrison DJ (1999). Slywotzky AJ & Morrison DJ (1997). Useful Online Sources: ABI-Inform Full Text (Proquest). The Entrepreneurial Web. Profit from the Core. Chichester: Wiley. Oxford: Blackwell. Sexton DL & Landstrom H (2000). Cambridge: Harvard University Press. London: Routledge. Steiner R (1998). How Entrepreneurs Get Started. The Profit Zone. New Venture Creation. Entrepreneurship for the 21st Century. Boston: Irwin. Web of Science (Social Science Citation Index).

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