• It has a team of over 3500 people spread across 30 bureau locations (3 of which are overseas). .000 sq. including state-of-the-art hubs in Mumbai and Delhi.• HomeShop18 is a venture of theNetwork18 Group. It has established 220. of fully integrated broadcast & other infrastructure. ft. India's fastest growing media and entertainment Group.

• HomeShop18 is the Group’s online & on-air retail marketing and distribution venture which has launched India’s first 24 hour Home Shopping TV channel. catalogue and print to reach high quality products and services directly to customers across the country. Philips. web. Kaya. • HomeShop18 operates in a multimedia environment including television. Godrej and many more to provide superlative quality and exceptional value . Motorola. such as Apple. • HomeShop18 has partnered with the best brand owners.

• Its highly customer-centric practices. make shopping with HomeShop18 a smarter and more intelligent experience. • HomeShop18 aims to represent a one-stop shopping destination for all segments including youth. multiple payment options and 15 days money back guarantee. men. women and children. including free home delivery*. • Customers can choose from a range of branded products across various categories along with value-added propositions. .

• Customers can review his order. cash on delivery amongst others.• A 24-hour call center also allows customers to call in and book orders as per their convenience. It will deliver products to over 3000 cities free of cost. • Customers also have the option of sending products to multiple shipping addresses while placing a single order. It has multiple payment options like credit cards. apart from tracking the status of his orders online at any point in time. .


• Home Appliances • Jewellery .Products at Homeshop18 • Consumer Electronics: Camera • Mobile Phone and Microwave Ovens.

Home shop has 800 people team managing 5oo brands across every conceivable product category . customers. 1 customer is added every 6 seconds Home shop accounts for 5% of all digital cameras sold in India. It’s is the largest retailer for Reebok.Some Facts about HOME SHOP 18 • • • Homeshop18 is a virtual mall Homeshop18 is a TV channel Home shop displays the products better than any other retail format • • • Home shop has crossed 2Mn.

the focus is on selling branded products • Internet is not as interactive as TV. it works as a catalogue for what’s on TV. Therefore.• A TV channel like Homeshop18 converts eyeballs into transactions. • Customers prefer to use the internet more to spread the message that they have purchased a product via a TV channel and find similar people who can validate that it is OK to do that. . Viewer ship into customers • The revenue of Homeshop18 is not from advertisement but from transactions • The major challenge is to build confidence.

• TV is a very strong medium and would continue to grow as we move ahead and internet would form a great support system and would evolve with time. Homeshop18 is already selling Jewellery and insurance products and plan to get into Real Estate.• Payment mechanisms have and will evolve with time. Homeshop18 is one of the 1st ones to introduce Cash-on-delivery model which is not without its challenges • There’s a lot of scope to sell various products via a TV channel. .

PRODUCT PRICE  Product Variety  Quality Product  Availability of designs  Brand names  After Sales Service  Features  Innovative Product Offering  Packaging  Least Price  Discount  Seasonable Offers  Financing Schemes  Credit Policy  Allowances .


• In Every 6 Seconds a new customer.• 24 Hours shopping available. Apple etc • Cash on Delivery • Distribution structure with wide range . Samsung. Levis. • 2 million customer base • Big Brands Plays – Nokia. Dell.

• There are 10+ companies in DTH.• India has 6500 cities/towns. Airtel. and we are supported with only 3 companies (Big TV. but courier goes only to 3000. Dish TV) • Rural Market is not the focus area. . • Long delivery time. • The approach of channel is not too much on cable.in camparision from competitors. • Not deals in Sport Products like Cricket kits.

which can also help us in reducing the delivery time. • Market and Brand Growth with increased penetration in rural market. • It can give shows on more TV channels.• It can also open mobile stores in market. • Use different medium of Selling Product like Radio Show and mobile. • Increasing income level of the middle class. . should not only the medium. TV show.

. mobile shop. food. travelling not on consumer durables. • Increase consumer spends on Education. • Aggressive Price competition from local & multinational Players like – hotspot.• Competitors have finally arrived.

New transaction every 06 seconds. Run-rate of Rs. 1 Crore a day. Internet constitutes only15% 35% of buyers are from the metros. 20. .000 SKUs (Stock keeping units) 2 Million Customers 18% are repeat customers. 40% females • • • • • 2750 Brands. 65% Tier II and Tier III cities 60% of buyers are males .Key statistics of Homeshop18 business • • • 51% of the business comes from TV channel .

Thank You .

Sign up to vote on this title
UsefulNot useful