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A Business Success
Wal-Mart is the World’s Largest Retail Company
Ranked first in the Global Fortune 500 list in 2001-2002 financial year 5 .
History of Wal-Mart The company’s founder is Sam Walton. J C Penney. he worked for the famous retailer. In 1940. 6 . He was born in 1918 at Oklahoma.
Offering significant discounts on prices. he became successful and acquired a second store in 3 years.History of Wal-Mart… Walton gave up the job and decided to set up his own retail store. 7 . He purchased a store franchise in Arkansas.
In 1980s. the retail chain had established a pharmacy and an auto service center. By late 1970s.History of Wal-Mart… By 1969. 8 . Wal-Mart continued to grow due to huge customer demands in small towns. Walton had established 18 WalMart stores.
– Open all night. customer satisfaction guaranteed.S. for university students By 1984. and hours that were realistic for the way people wanted to shop. 9 . there were 640 Wal-Mart stores in U.History of Wal-Mart… Wal-Mart was offering low prices.
when Walton died. Germany (acquired 21 store of Wertkauf) – Korea. focusing on overseas stores. Canada (acquired 122 Woolco stores from Woolworth) – 1997. But it continued its growth in the 1990s. Brazil. Mexico (joint venture with Cifra) – 1994. 10 .History of Wal-Mart… Wal-Mart suffered a setback in 1992. – 1992. and so on.
The Diffusion of Wal-Mart Video 11 .
History of Wal-Mart… This phenomenal growth of WalMart is attributed to its continued focus on customer needs and reducing cost through efficient supply chain management practices. 12 .
pioneering the retail hub-and-spoke system. Under the system. goods were centrally ordered. 13 . assembled at a massive warehouse. from where they were dispatched to the individual stores (spoke). Wal-Mart became one of the first retailing companies in the world to centralize its distribution system.Hub and Spoke System In the early 1970s. known as ‘distribution center’ (hub).
– and distributing them through its own logistics infrastructure to the retail stores spread across the U.Hub and Spoke System… The hub and spoke system enabled Wal-Mart to achieve significant cost advantages by the centralized purchasing of goods in huge quantities.. 14 .S.
The 15 .Wal-Mart’s Procurement Wal-Mart emphasized the need to reduce purchasing costs and offer the best price to the customer. by passing all intermediaries. company directly procured from manufacturers.
Wal-Mart’s Procurement… Wal-Mart finalizes a purchase deal only when it is fully confident that the products being bought is not available else where at a lower price. 16 .
17 By . the retailer can be certain that the manufacturers are doing their best to cut down costs. making the process transparent.Wal-Mart’s Procurement… Wal-Mart spends a significant amount of time meeting vendors and understanding their cost structure.
EDI enabled the suppliers to download purchase orders along with store-to-store sales information relating to their products sold.Using EDI for Procurement The computer systems of Wal-Mart were connected to those of its suppliers. 18 . On receiving information about the sales of various products. the suppliers shipped the required goods to Wal-Mart’s distribution centers.
Wal-Mart and China Video 19 .
Logistics Management An important feature of Wal-Mart’s logistics infrastructure was its fast and responsive transportation system. 20 The . distribution centers were serviced by more than 3500 company owned trucks.
Logistics Management… Wal-Mart believed that it needed drivers who were committed and dedicated to customer service. 21 The . with no major traffic violation.000 accident-free miles. company hired only experienced drivers who had driven more than 300.
Wal-Mart also made use of a logistics technique called “cross-docking.” In this system.Cross-docking To make its distribution process more efficient. the finished goods were directly picked up from the manufacturing plant. 22 . sorted out and then directly supplied to the customers.
” The goods were packed here according to the orders received from different stores and then directly sent to the respective customers. 23 .Cross-docking The system reduced the handling and storage of finished goods. virtually eliminating the role of the distribution centers and stores. The manufacturer directly forwarded the goods to a place called the “staging area.
Inventory Management Wal-Mart invested heavily in IT and communication systems to effectively track sales and merchandise inventories in stores across the country. Wal-Mart set up its own satellite communication system in 1983. it was essential to have a good communication system. 24 . With the rapid expansion. Hence.
Wal-Mart made full use of its IT capabilities to make more inventories available in the case of items that customers wanted most. while reducing the overall inventory levels. reducing pack sizes across many product categories. Instead of cutting the inventory across the board. and timely price markdowns.Inventory Management… Wal-Mart was able to reduce unproductive inventory by allowing stores to manage their own stocks. 25 .
” a hand-held computer which was linked to in-store terminals through a radio frequency network.Inventory Management… Employees at the stores had the “Magic Wand. These helped them to keep track of the inventory in stores. 26 . deliveries. and backup merchandise in stock at the distribution centers.
it was possible to monitor and track the sales and merchandise stock levels on the store shelves.Inventory Management… The order management and store replenishment of goods were entirely executed with the help of computers through the Point-of-Sales (POS) system. Through this system. 27 .
connected to the portable (VOF) system that could be worn on waist belt. They were guided by the voice to item locations in the distribution centers. 28 . Wal-Mart installed a voice-based order filling (VOF) system in all its grocery distribution centers.Voice-based Order Filling (VOF) In 1998. Each person responsible for order picking was provided with a microphone/speaker headset.
barcode number.) By installing the VOF system. 29 . price. etc. and could respond to a variety of requests such as providing product detail (type.Voice-based Order Filling (VOF)… The VOF system also verified quantities picked. Wal-Mart eliminated mispicks and product labeling costs since the system did not require paper lists and labels to be affixed on the goods.
Inventory Management… (quick replenishment) Since the floor area of any Wal-Mart store varied between 40. movement of goods within the store was an important part of logistics operations.000 to 200. 30 . Wal-Mart made significant investments in IT to quickly locate and replenish goods at the stores.000 square feet.
Wal-Mart’s employees could directly replace the empty racks at the stores with fully packed racks. instead of refilling each and every item at the racks. Goods were packed in PDQ displays that arrived at the stores ready to be boarded on the racks. 31 .Inventory Management… (pretty darn quick displays) The company asked its suppliers to ship goods in store-ready displays called pretty darn quick (PDQ) displays.
More than 10.Inventory Management… (retail link system) In 1991. 32 .000 Wal-Mart retail suppliers used the retail link system to monitor the sales of their goods at stores and replenish inventories. Details of daily transactions (~10 million per day) were processed through this system. Wal-Mart had invested approximately $4 billion to build a retail link system.
suppliers could find out how their product was performing vis-avis competitors’ products in a particular product category. accessible to Wal-Mart’s thousands of suppliers. 33 The .Inventory Management… (retail link system) Retail Link connected Wal-Mart’s EDI network with an extranet.
Inventory Management… (retail link system) Wal-Mart owned the largest and most sophisticated computer system in the private sector. All information related to sales and inventories was passed on through an advanced satellite communication system. The company used Massively Parallel Processor (MPP) computer system to track the movement of goods and stock levels. 34 .
forecasting and replenishment (CPFR).CPFR By the mid 1990s. but also covered collaborative planning. 35 . Retail Link had emerged into an Internet-enabled SCM system whose functions were not confined to inventory management alone.
CPFR In CPFR. 36 . enhancing product availability across the supply chain. Wal-Mart worked together with its key suppliers on a real-time basis by using the Internet to jointly determine product-wise demand forecast. in order to reduce inventory costs while at the same time. CPFR is defined as a business practice for business partners to share forecasts and results data through the Internet.
its actual implementation required huge investments in time and money. 37 . A few suppliers with whom Wal-Mart tried to implement CPFR complained that a significant amount of time had to be spent on developing forecasts and analyzing sales data.CPFR: Hard to implement Though CPFR was a promising supply chain initiative aimed at a mutually beneficial collaboration between Wal-Mart and its suppliers.
Wal-Mart can save millions of dollars in the form of license fees to the private VANs.VAN EDI vs Web-EDI In October 2002. VANs route and manage EDI messages for their customers. 38 .000 suppliers to switch over from the existing Value Added Networks (VAN) EDI to web enabled EDI. Wal-Mart asked its 14. By implementing web-EDI.
VAN EDI vs. Web-EDI 39 .
in July 2003. 40 . The company believed that this replacement would reduce its supply chain management costs and enhance efficiency. Wal-Mart planned to replace bar-code technology with RFID technology. 2005.RFID Technology (Radio Frequency Identification) In efforts to implement new technologies to reduce costs and increase the efficiency. Wal-Mart asked its top 100 suppliers to be RFID compliant by January.
41 .RFID Technology (Radio Frequency Identification) Because of the implementation of RFID. saving labor cost and time. Wal-Mart expected that RFID would reduce the instances of stock-outs at the stores. employees were no longer required to physically scan the bar codes of goods entering the stores and distribution centers.
an estimated %50 would be spent on integrating the system and making modifications in the supply chain software. 42 . the suppliers needed to incur an estimated $20 Million. To make themselves RFID compliant. analysts felt that it would impose a heavy burden on its suppliers. Of this.RFID Technology (Radio Frequency Identification) Although Wal-Mart was optimistic about the benefits of RFID.
RFID Applications for Tracking Inventory Video 43 .