Master of Business Administration Programme Code: MBA Duration – 2 Years Full Time

Programme Structure and Curriculum & Scheme of Examination 2008

AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDDHA NAGAR

PREAMBLE
Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers. This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core & Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits. The Curriculum & Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text & references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are: Components Case Discussion/ Presentation/ Analysis Home Assignment Project Seminar Viva Quiz Class Test Term Paper End Semester Examination Codes C H P S V Q CT TP EE Weightage (%) 10 - 15 5 - 10 10 - 15 5 - 10 5 - 10 5 - 10 20 10 - 15 60

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University. July 2008

PROGRAMME STRUCTURE
FIRST SEMESTER
Course Code Course Title Lecture (L) Hours Per Week 3 3 3 2 2 3 2 1 1 2 Tutorial (T) Hours Per Week 1 1 1 1 1 1 Practical /Field work (P) Hours Per Week 2 Total Credit 4 4 4 3 3 4 3 1 1 2 Page No.

MBAFN 10101 MBAEN 10101 MBALW 10101 MBAIT 10101 MBAMK 10101 MBAHR 10101 MBAOM 10101 MBABS 10101 MBABS 10102 MBAFR 10101 MBAGR 10101 MBASH 10101 MBAJP 10101 MBACE 10101

Accounting for Management Economic Analysis Economic & Business Legislation Information Technology & Business Applications Marketing Management Organizational Behaviour Quantitative Methods in Management Business Communication – I Behavioural Science – I Foreign Language – I French German Spanish Japanese Chinese TOTAL

29

SECOND SEMESTER
MBAGM 10201 Business Environment & Strategic Analysis MBAFN 10201 Financial Management MBAMK 10201 International Marketing Management MBAMS 10201 Management Information Systems MBAHR 10201 Managing Human Resources MBARM 10201 Market Research & Report Preparation MBAOM 10201 Operations Management MBABS 10201 Business Communication – II MBABS 10202 Behavioural Science – II Foreign Language – II MBAFR 10201 French MBAGR 10201 German MBASH 10201 Spanish MBAJP 10201 Japanese MBACE 10201 Chinese TOTAL 3 3 3 2 4 2 3 1 1 2 1 1 1 2 1 3 4 3 3 4 4 4 1 1 2

29

SUMMER INTERNSHIP (8 -10 WEEKS) THIRD SEMESTER
MBAGM 20301 Business Policy & Strategic Management 3 1 MBAGM 20302 Managerial Competency & Career 1 Development (Non-Credit course) MBABS 20301 Business Communication – III 1 MBABS 20302 Behavioural Science – III 1 Foreign Language – III 2 MBAFR 20301 French MBAGR 20301 German MBASH 20301 Spanish MBAJP 20301 Japanese MBACE 20301 Chinese MBASI 20350 Summer Internship (Evaluation) ELECTIVE (Any six courses out of any two streams in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP 4 1 1 2

9

Selection. Training & Development MBAHR 20305 Strategic Human Resource Management INTERNATIONAL BUSINESS MBAIB 20301 Global Trade in New Millennium MBAIB 20302 Institutions of International Trade Organization MBAIB 20303 International Economics Environment & Policy MBAIB 20304 International Trade Procedures & Documentation MBAIB 20305 Management of Foreign Transactions: A Banking Perspective INSURANCE MANAGEMENT MBAIR 20301 Application of General Insurance MBAIR 20302 Life Insurance – Underwriting and Claims MBAIR 20303 Regulatory Framework of Insurance MBAIR 20304 Risk Management & Insurance INFORMATION TECHNOLOGY MBAIT 20301 Business Process System MBAIT 20302 Management of Software Projects MBAIT 20303 Object Oriented Database Management System MBAIT 20304 Software Development MBAIT 20305 Web-enabled Business Processes MARKETING & SALES MBAMK 20301 Consumer Behaviour MBAMK 20302 Distribution Management and Logistics MBAMK 20303 Marketing of Services MBAMK 20304 Product & Brand Management MBAMK 20305 Rural Marketing OPERATIONS MANAGEMENT MBAOM 20301 Facility Planning & Total Productivity Maintenance MBAOM 20302 Productivity & Performance Management MBAOM 20303 Project Management MBAOM 20304 Supply Chain Management & Logistics MBAOM 20305 Total Quality Management & Six Sigma RETAIL MANAGEMENT MBART 20301 Fundamentals of Retailing MBART 20302 Merchandising & Category Management 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 . Design & HR Planning MBAHR 20303 Performance Management Systems MBAHR 20304 Recruitment.MBAEL 20301 Creating & Managing New Ventures MBAEL 20302 Entrepreneurship & Entrepreneurial Process MBAEL 20303 Financing for New Ventures MBAEL 20304 Marketing for Entrepreneurs FINANCE & ACCOUNTING MBAFN 20301 Cost & Management Accounting for Decision Making MBAFN 20302 Infrastructure Project Management & Control MBAFN 20303 International Finance MBAFN 20304 Management of Financial Services MBAFN 20305 Security Analysis & Portfolio Management HUMAN RESOURCE MBAHR 20301 Industrial Relations & Labour Laws MBAHR 20302 Organizational Structure.

Inspiration. 2 1 3 Dilemmas & Action MBAEL 20404 Technology & Innovation 2 1 3 FINANCE & ACCOUNTING MBAFN 20401 Advanced Accounts 2 1 3 MBAFN 20402 Corporate Tax Planning 2 1 3 MBAFN 20403 Financial Engineering 2 1 3 MBAFN 20404 Management of Financial Institutions 2 1 3 MBAFN 20405 Strategic Financial Management 2 1 3 HUMAN RESOURCE MBAHR 20401 Compensation Management & 2 1 3 Retention MBAHR 20402 Human Resource Information Systems 2 1 3 & HR Audit MBAHR 20403 International HR & Cross Cultural 2 1 3 Management MBAHR 20404 Managing Creativity & Building 2 1 3 Learning Organizations MBAHR 20405 Organizational Change & Development 2 1 3 INTERNATIONAL BUSINESS MBAIB 20401 Global Market Mix 2 1 3 MBAIB 20402 International Supply Chain 2 1 3 Management & Logistics MBAIB 20403 International Trade Accounting. 3 1 4 Economic & Ethical issues MBAGM 20402 Managing Excellence (Non Credit 1 Course) MBABS 20401 Behavioural Science – IV 1 1 MBABS 20401 Business Communication – IV 1 1 Foreign Business Language – IV 2 2 MBAFR 20401 French MBAGR 20401 German MBASH 20401 Spanish MBAJP 20401 Japanese MBACE 20401 Chinese MBADI 20460 Dissertation (Commencing Sem–III) 9 ELECTIVE (Any six courses out of any two streams (same as in Sem III) in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP MBAEL 20401 Corporate Entrepreneurship.MBART 20303 MBART 20304 MBART 20305 OTHERS MBAEY 20301 MBAUM 20301 MBAHU 20301 Distribution Network Franchising Management International Retailing Energy Audit Urban Management Scientific Advancements & Social Thinking TOTAL 2 2 2 2 2 2 1 1 1 1 1 1 - 3 3 3 3 3 3 35 FOURTH SEMESTER MBAGM 20401 Management in Action – Social. Innovation 2 1 3 & Future Organization MBAEL 20402 Managing Entrepreneurial Firms & 2 1 3 Family Business MBAEL 20403 Organizational Leadership. Law & 2 1 3 Taxation MBAIB 20404 Sectoral Strategy for Export Marketing 2 1 3 MBAIB 20405 Strategic Functioning of Multinationals 2 1 3 INSURANCE MANAGEMENT MBAIR 20401 Commercial Insurance Underwriting & 2 1 3 Operations MBAIR 20402 Insurance Accounts & Fund 2 1 3 .

In semester III & IV.Management Insurance Marketing & Client Management MBAIR 20404 Product Development & Pricing INFORMATION TECHNOLOGY MBAIT 20401 Business Data Networks MBAIT 20402 Enterprise Management MBAIT 20403 Information Security & Risk Management MBAIT 20404 Marketing of Software Solutions MBAIT 20405 Software Quality Assurance MARKETING & SALES MBAMK 20401 Advertising & Sales Promotion MBAMK 20402 Customer Relationship Management MBAMK 20403 Industrial Marketing MBAMK 20404 Retail & Mall Management MBAMK 20405 Sales Management OPERATIONS MANAGEMENT MBAOM 20401 Innovation & Theory of Constraints MBAOM 20402 Operations Strategy MBAOM 20403 Process Analysis. 2. They will be reflected in the grade sheet with result as “satisfactory” or “Unsatisfactory”. each of these courses will have 4 credit units and if taken as an additional course then each will be treated as non-credit course. In case these are taken as an alternative to an elective course. evaluation will be done but no credit units will be assigned. For non-credit courses. Application & Improvement MBAOM 20404 Service Operations Management MBAOM 20405 World Class Manufacturing & Technology RETAIL MANAGEMENT MBART 20401 Mall Management MBART 20402 Visual Merchandising & Space Planning MBART 20403 Retail CRM & Promotional Strategy MBART 20404 Retail Supply Chain Management MBART 20405 E-Retailing OTHERS MBALW 20402 Global Legal Environment MBAME 20401 Event Management MBAHU 20401 Social Activism & NGOs TOTAL MBAIR 20403 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 35 Notes: 1. a student can opt for one course of BSI/ EMC2 in each semester either as an alternative to one of the elective courses or as an additional course. .

Cash book and Bank reconciliation statement. In addition the course develops skills in interpreting earnings statements. Module VI: Common Issues and recent trends in Accounting Accounting for Investments. Payroll Accounting. Inflation Accounting & Pricing decisions. Adjustments. Accounting and management control. A. Reserves & Provisions. Accounting policies.K. Accounting for Management. Trial Balance & Errors. participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts.PHI (Prentice Hall of India. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units. Ltd. Fundamentals of Management Accounting. P. Branches of accounting. S. Tata McGraw Hill. 2005 . Analysis. Module III: Financial Statement Analysis Relation and Comparison of Accounting data and using financial statement information. 2006. MBAFN 10101 Credit Units: 04 Course Contents: Module I: Accounting Basics Introduction.C. Cost sheet & Tenders. to use complex accounting information as a platform for decision-making.Financial Accounting.) • Maheshwari S N and S K Maheshwari. Vikas Publishing House Pvt. Vikas Publishing House References: • Narayanaswamy R. • Banerjee. Marginal Costing & Management decision making. Depreciation Accounting. Module V: Cost Accounting Elements of cost. 2006 . Excel Books . Excel Books. Methods of Inventory Valuation. balance sheets.Financial Accounting. Fund flow and Cash flow analysis. and cash flow reports.T. Ratio Analysis. Foundations.2005. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Bhattacharya. Cost Classification and Allocation. Activity Based Costing & responsibility Accounting. 2nd Ed. • Ghosh.P. Form and contents of Financial statements with reference to Indian Companies Act. 2nd Edition. Module II: Final Accounts Preparation. Recording of transactions and classification. 2006 . and Dearden.Curriculum & Scheme of Examination ACCOUNTING FOR MANAGEMENT Course Code: Course Objective: Participants in this course will develop the essential ability of all managers. Legal requirements & SEBI guidelines for IPO. J. • Tulsian. 2nd Ed. Determination of Existing and future capital requirement. 2005. Issue & forfeiture.Finanacial Accounting –A Managerial Perspective. Module IV: Accounts for Companies Shares & Share capital.Accounting for Management. As the course unfolds.

Pull and Cost -Push Inflation. Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing And Output Decisions –Under Monopolistically Competitive Market-. Central Budget. Subjective And Structural. Managed Float. law of supply. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate. Business Environment: An Exogenous Variable. Models of Income Determination: Keynesian Model and Neo-Classical Models. National Income Analysis: Concept of National Income and Wealth. Concept of Deficit Financing.The Cournot Model. Credit Policy and Its Implications on the Corporate Sector. Deflation. demand by market segmentation. Theorems on the price elasticity of demand. Module IV: Macro Economics Principles II Inflation and Deflation: Demand .Douglas. Saving Function and Investment Function. Concept of an isoquant-.income. Foreign Exchange Market: Functions. price and advertizing elasticity. Returns to scale and returns to a factor. Elasticity of supply Concept of elasticity of demand. Impact Of Inflation On Employment. Factors Influencing the Business Environment. Supply function: determinants of supply of a product. Models Of Oligopolistic Market :Price Rigidity-.need for forecasting and techniques of forecasting. Precautionary and Speculative Demand for Money. Cartels And Collusion. Foreign Trade and Government Sector. Spot and Forward Exchange Rates. Approaches to National Income Measurement. Philips Curve. Leontief. Cobb. Production analysis: production function-. Exchange Rate Determination. cross. Short run and long run. Demand and Supply of Money: Transaction. Investment. Factors Influencing Consumption Function. Monetary Policy: Objectives of Monetary Policy. Flexible and Fixed Rates of Exchange. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: . Phases of Business Cycles. Components of Money Supply. MBAEN 10101 Credit Units: 04 Course Contents: Module I: Nature and scope of economic analysis Nature and scope of economic analysis: its relevance for a manager.Objective. Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Concept of Investment Multiplier. Applications of the concept of price elasticity of demand in business decisions. Module II: An Analysis of the Objectives of a Business Firm Profit Maximization Model. Liquidity Preference Function. Consumption Function. Demand analysis: nature of demand for a product. Expansion path of a firm. National Income Aggregates.Product Differentiation. Price Level And Other Macro Economic Variables. Demand function and determinants of demand. Game Theory And Strategic Behavior Module III: Macro Economics Principles I Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Cost concepts: costs relevant for management decision making. Cost function: cost and output relationship. Price Leadership Models.smooth curvature and right angle.neo-classical. Marris’s Model Of ‘Managerial Enterprise' Williamson’s Model Of 'Managerial Discretion. Intervention by the RBI In The Forex Market.individual demand and market demand. Price Discriminating Monopolist. Least cost combination of inputs for a firm.Incorporating Savings. Models of Circular Flow of Money. Economies of scale: internal and external. An Analysis Of Policies To Control Inflation. Functions of Central Bank. Bumoul’s Sales Maximization Model. Fiscal Policy: Direct and Indirect Taxes. Capital Market and Its Functioning. Money Market and Its Components.The Kinky Demand Curve Model Interdependence-.ECONOMIC ANALYSIS Course Code: Course Objective: To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process. Demand forecasting-.

D. G.• • Gupta. D.1993 Business Economics Macmillan. Third Edition. • Chandra. V. L.J and Rothschild. 1994 Manageriaql. • Koutsoyiannis. P. Tata McGraw Hill. Modern Economics. John Wiley & Sons. • Goldfield. Land Maheshwari. Managerial Economics. Managerial Economics. G. 4th Edition. S Chand and Co.C. R. 5 the edition.R.. Ferguson. 2nd Edition. Project: Preparation Appraisal Selection Implementation and Review. H. Thomson-South Western . Economics.Tata McGraw Hill Peterson.2006. Prentice Hall of India References: • R Ferguson.C and Lewis. International Economics. 6th Edition. W. The Economics of Money and Banking.M and Chandler. • Salvatore. R. 2005. Managerial Economics. S.S. A. • Salvatore. • Varshney. 2006. 9th Edition.

Prospectus and Issue of Shares. Formation of a company. Trade marks & Copyrights. 1872 Nature and kinds of Contracts. Hire Purchase – Pledge – Mortgage – Hypothecation Lease. Basic Elements of Law Relating to Agency. Provisions of Income Tax Act relating to individuals. Module III: Law of Torts Meaning of tort – Contractual and Tortious Liability. Module VIII: Intellectual Property Laws (IPR) Overview of Law & Procedure relating to Patents . Excel Books. Calculation of Tax Liability under the head Salary Income.ECONOMIC AND BUSINESS LEGISLATION Course Code: Course Objective: To give insight to various Business and Economic Laws so that the students are able to interpret the provisions of some of the important laws and apply the same in commercial and industrial enterprises. Goods – Different types of Goods. 1881 Meaning of Negotiability and Negotiable Instruments – Cheques Bill of Exchange and Promissory Note – Crossing of Cheques – Endorsement – Dishonour of Cheques. Rights of Consumers. Acceptance and Consideration. Legal environment of business. Passing of Property in Goods. N. Principles Governing Capacity of Parties and Free Consent. Delhi References: • Tulsian. Performance and Discharge of Contract. Legality of Objects. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gulshan SS (2003). Its importance. Company Meetings and Proceedings. Module V: Negotiable Instruments Act. Application of Tortious Liability in Business Situations. Share Capital and Shareholders. “Elements of Mercantile Law”. Conditions and Warranties. MBALW 10101 Credit Units: 04 Course Contents: Module I: Legal Environment of Business Environment of Business. Guarantee and Pledge. Memorandum and Articles of Association. ND “Elements of Business Law”. 1930 Sale and Agreement to Sell. Unfair Trade Practices. Concepts related to offer. “Relevance of Business Law” • Singh Avtar “Elements of Mechantile Law” • Kapoor. 1986 Need for Consumer Protection – Meaning of Consumer – Different redressal agencies for Consumers. Module VI: Elements of Company Law Meaning and types of companies. Infringement Module IX: Miscellaneous Acts Provisions of Central Sales Tax Act and Central Excise Act & Customs Act 1962. Module IV: Indian Sale of Goods Act. Powers and Liabilities of Directors and Winding up of Company. TMH Publications . Breach of Contract and its Remedies. Module II: Indian Contract Act. Doctrine of Caveat emptor. Rights of an unpaid Seller. Procedure for Filing Complaints. Module VII: Consumer Protection Act.

Application of Internet. Prentice Hall of India. 1994. Hacking. Computers and Commonsense. 1998. System Software (Operating Systems. • Manuals for Ms-Office.C.INFORMATION TECHNOLOGY AND BUSINESS APPLICATIONS Course Code: Course Objective: This course will expose students to developments in computer technology and understand the working of a computer system. John Wiley & Sons (Asia) Pte Ltd References: • Rajaraman. e-governance perspective in India Advantages of Egovernance to a developing economy like India. and Ramani. MS ACCESS as tools for understanding of DBMS concepts. Tata McGraw-HILL Turbon. Cracking. Computers and Information Management. Forms (Develop a small application in MS-ACCESS using databases and forms as front end. Overview of Antivirus. Types of software. Wheeler Publishing.). Spamming Etc. Firewalls and Overview of IT-ACT 2000 Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Peter Norton’s. Benefits of DBMS over traditional file system. MS -Word. Security Threats and remedies. Introduction to Computers.) Module III: Computer Networks: Introduction: Introduction to networking. Traditional file system. Services of internet. Basis concepts of Internet and IP Address. History and Future of e-governance. internet DBMS concepts. Introduction to hardware and software . DNS. S. Introduction of Network operating system Module IV: Internet Technologies Introduction to Internet. MS – Access. It will introduce end-user computing and build skills in using IT and understanding various technologies like. Computer fundamentals. Concept of B2B. FoxPro • Mansfield. Compact Guide to MS . Computer architecture. B2C. • Bhatnagar. networking. 1994. Introduction to Computers. Advantages and Disadvantage of e-governance. e-commerce. Query handling. BPB Publications. an Introduction to Computers. Module VI: E-governance E-governance as an effective tool to manage the country’s citizens and resources. Potter. Technology behind Internet. Prentice Hall of India. MBAIT 10101 Credit Units: 03 Course Contents: Module I: Introduction to computers Computer fundamentals: History and development of computers. Concept of Internet Banking and Online Shopping.. K. Excel. 1999. Computer Languages). New Delhi.. . Types of networking. Introduction of Mobile Technologies Module V: E-Commerce Introduction to E-Commerce and M-Commerce. Introduction to various application softwares Module II: DBMS Introduction to DBMS. Components.V. Security etc. (Piracy. Types of DBMS Advantages and disadvantages of each. • Nagpal. Advantages and Disadvantages of each. Advantages of Network Environment. V. • Hunt and Shelly. Network . C2C etc. Intranet and Extranet. Protocols.Office. Module VII: Introduction to IS Security The IS Security. Generations of software.

Module VIII: Designing& managing value networks & marketing channels. positioning. PHI publications References: • Marketing Management by Rajan Saxena.MARKETING MANAGEMENT Course Code: Course Objective: The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace. stages of product development. latest edition Ed. factors effecting the buying decision. Channel design decisions. width and depth of a line. Tata McGrow Hill • Marketing Management by Ramaswamy. Module IX: Managing the Integrated Communication Advertising. Product mix decisions and line management. Product life cycles. adapting the price. Objectives. Module VII: Pricing Strategies Setting the price. MBAMK 10101 Credit Units: 03 Course Contents: Module I: Understanding Marketing Management The orientations towards market place. The stages in the buying process. Primary and Secondary Research. Namakumari . Module VI: Product Management Classification of products. direct marketing. Channel dynamics. Managing product life cycles. Social marketing. Module X: Marketing implementation Formulating the marketing plan. Conflict. Length. cooperation and competition. Adoption process. and brand management. sales promotions. Segmentation. the buying decision making process. Channel management decisions. public relations. Relationship marketing. stages in lifecycle and factors affecting each stage. latest edition. The industrial buying process Module IV: Segmentation. targeting. Channel functions and flows. initiating and responding the price changes. Module V: Managing Competition Analysing Competition. reaction patterns of various market players. line analysis. Module II: Market research & environmental scanning Research. Strategic Planning. New Product development. vertical horizontal and multi channel marketing systems. Gathering and Analyzing Data Module III: Understanding Consumer Behavior The factors influencing consumer behavior. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Principles of Marketing by Philip Kotler 13th Ed.

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Behaviors in Organizations. Jr. Psychology: Its Principles and Meanings. Schools of Management Module II: Individual Learning. • Robbins. The Challenges of Management. 1983. & Rao. R. Leadership. • Greenberg. J. Excel Books. Exercises. Module IV: Individual in the Organization Organizational Structure. • Luthans.E. Tata McGraw – Hill India. Managing Organizational Behaviour. 1999. Rinehart and Winston. Cases and Readings. L. S. Managerial Dilemmas: Cases in Organizational Behaviour. S. Boston. S. A. S.A. group and organizational level through managerial application and standard human behaviour. Conflict Management. Motivation and Job Performance Module III: Individual in the Group Group Processes. MBAHR 10101 Credit Units: 04 Course Contents: Module I: Introduction to Self and Management The Transactional Analysis. & Tromley. McGraw – Hill International References: • Barat. Organizational Behavior. and Organizational Theory: The structure and design of organizations. Rizzo. • Robbins. • Schermerhorn. Developing Managerial Skills in Organizational Behavior. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bourne. Prentice Hall International. Holt. & Carrol.P. J. Hunt. J. Prentice Hall International. John Wiley & Sons. . S. 1996. 1993. L. Allyn and Bacon. Introduction to team. R. J. Emerging issues in Management. & Osborn. Organizational Behavior. & Baron. Personality.. • Srivastava. Organizational Behavior: A Comprehensive Manual. • Tosi. 1985. F. India. Organizational Behavior. H. 2000. 1998.M.L. Beacon Books. Organizational Design. • Mainiero. The Practice and Study of Management. Galgotia.N. • Ramnarayan. N. R.ORGANIZATIONAL BEHAVIOUR Course Code: Course Objective: The course aims to explore the core concept and theories of Organizational Behaviour at individual. Power and Politics. R. Prentice Hall of India. 1994. 1976. 1998. Perception. Organizational Culture.G. Managing and Managers. 1998.P.R. J.

Z-test. A. Scope and Models in Operations Research. Sultan Chand & Sons • Sharma J.Maximax. Minimax. • Gupta S. Classification of Data. Time Series Analysis Module IV: Probability & Testing of Hypothesis Introduction of Probability Theories. Operations Research: Theory & Application. Measures of Dispersion Module III: Forecasting Techniques Correlation & Regression Analysis. 10th Ed. 2006. 5th Ed. Diagrammatic & Graphical Presentation of Data Module II: Summary Statistics Measures of Central Tendency. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Levin R. 2007. Operations Research: An Introduction.& Gupta M. Sultan Chand & Sons • Kapoor V.QUANTITATIVE METHODS IN MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions making in the functions of the management of any organization using contemporary computer-based technology MBAOM 10101 Credit Units: 03 Course Contents: Module I: Introduction Application of Statistics in Business & Management.F. Statistical Techniques. Solution of LPP. 2006. 2006. Introduction of Transportation Problems. t-test. 7th Ed. Operations Research. Mac Millan India Ltd. . Essential of Business Statistics: A Decision Making Approach. Maximin. Null Hypothesis & Alternative Hypothesis. & Shannon P. Sultan Chand & Sons • Grobner D. Module VI: Linear Programming Introduction of Operations Research. Concepts. F-test. Procedure of finding optimal solution. Sampling & Sampling Distribution. Introduction of Linear Programming.EMV & EOL. Business Statistics. Statistics for Management. Regret & Laplace Criterion. Prentice Hall Of India Taha H.I. Assignment Problem & its solution. Nonparametric Tests (χ 2 Test) Module V: Decision Theory Decision Theory: Introduction of Decision Theory.K. Decision Making under Uncertainty.R.Graphical Method & Simplex Procedure. MacMillan College Publishing Co. Decision Making under Risk. & Rubin S. 2005. Formulation of LPP. Decision Environments. Probability Distributions.P.P.P. Prentice Hall of India References: • Gupta S.K.. Addition & Multiplication Theorems.. Duality. 8th Ed.W.

Text & References: • • • • Working in English. Swan M . MBABS 10101 Credit Units: 01 Course Contents: Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English – The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity. Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage.BUSINESS COMMUNICATION . Jones. and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichés Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. Raman –Prakash. Cambridge Business Communication. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.I Course Code: Course Objective: One cannot‘not communicate’. They will have to be programmed accordingly. Cambridge . Clarity.

Marc: Self Esteem. Boydell Tom. analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation Stress Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • Towers. American Media Pedler Mike. Burgoyne John. 1st Edition 1997. McGraw-Hill Book company. A Manager’s Guide to Self-Development: Second edition. MBABS 10102 Credit Units: 01 Course Contents: Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ. EQ and SQ Relevance of EI at workplace Self assessment.BEHAVIOURAL SCIENCE . . analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment.I (SELF-DEVELOPMENT AND INTERPERSONAL SKILLS) Course Code: Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behaviour Effective management of emotions and building interpersonal competence.

1992 Edition. Losoncy Lewis. Stephen: Seven habits of Highly Effective People.I. . 1998 Edition. Khera Shiv: You Can Win. Macmillan Gegax Tom.• • • • • • • • Covey. Dr. Harmony Books Chatterjee Debashish. Leading Consciously: 1998 1st Edition. Dalip. R. The Skills of Encouragement: St. Lucie Press. Dinkmeyer Don. 2002. Daniel: Emotional Intelligence.. Singh. 1995 Edition. Winning in the Game of Life: 1st Edition. Simon & Schuster Ltd. 1999... First Edition. 1st Edition. Viva Books Pvt Ltd. Goleman. Bantam Books. Emotional Intelligence at work. Sage Publications. Daniel: Working with E. Bantam Books Goleman. Dr.

être.. 10. s’adresser poliment à quelqu’un 2. articles indéfinis. s’appeler. complément du nom avec de. 6. être. 3. il. Dire ce qu’on possède. 5. 01 to 37 Contenu lexical: Unité 1: Premiers contacts 1. pour + infinitif verbe avoir.. Monter et situer des objets 4. expliquer ses préférences Contenu grammatical: 1. Nommer des objets. il y a/qu’est-ce qu’il y a accord et place des adjectifs qualificatifs. expliquer leur usage 2. présenter quelqu’un 3.I Course Code: Course Objective: To familiarize the students with the French language • with the phonetic system • with the accents • with the manners • with the cultural aspects To enable the students • to establish first contacts • to identify things and talk about things MBAFR 10101 Credit Units: 02 Course Contents: Unité 1. 3. comparatifs et superlatifs. communiquer ses coordonnées Unité 2: Objets 1. question avec est-ce que ?. quel interrogatif adjectifs possessifs (1). épeler 4.pas/pas de. connaître. dire où on travaille. identifier des objets. faire un achat.Com (Débutant) . se présenter.FRENCH . masculin et féminin des noms. avoir. réponse Si Prépositions de lieu. pronoms toniques. pluriel des noms Je. 2: pp.. c’est moi/c’est toi verbes faire. ? article défini. 8. elle sujets. vous sujets. discuter le prix. vendre. comparer des objets. question négative. ne. masculin et féminin des adjectifs de nationalité tu. 4. verbes parler. verbes parler. aller. Décrire des objets 5. 7.. ce qu’on fait 5. entrer en contact : dire tu ou vous. qui est-ce ? qu’estce que . habiter. 9... pronom on Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. il manque. c’est/il est + profession. 2.

Vielen Dank!. how many. Module III: Phonetics Sound system of the language with special stress on Dipthongs Module IV: Countries. which will later help them to strengthen their language. pale. the use of my. Module VII: Pronouns Simple possessive pronouns. Fruits. family Tree with the help of the verb “to have” Module VIII: Colours All the color and color related vocabulary – colored. All personal pronouns in relation to the verbs taught so far. etc. where. colorful. Tangram Aktuell A1/1. light. political situation and economic opportunities available in Germany MBAGR 10101 Credit Units: 02 Course Contents: Module I: Introduction Self introduction: heissen. kommen. wie geht’s?: Danke gut!. how. nicht so gut!. your. Deutsch Interessant . Es geht!. Furniture.2 . etc. modes of Transport Module VI: Professions To acquaint the students with professions in both the genders with the help of the verb “sein”. when. multiplication and division to test the knowledge of numbers. dark. Hallo. Danke!. read and write in the language with the help of the basic rules of grammar. Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • Wolfgang Hieber. trinken.I Course Code: Course Objective: To enable the students to converse. etc. what.GERMAN . All Vegetables. arbeiten. Danke sehr!. Module V: Articles The definite and indefinite articles in masculine. “Wie viel kostet das?” Module X: Revision list of Question pronouns W – Questions like who. Guten Abend!. feminine and neuter gender. The family members. miserabel! Module II: Interviewspiel To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview – game for self introduction. so la la!. prima!. plural structures and simple calculation like addition. etc. lernen. nationalities and their languages To make the students acquainted with the most widely used country names. 2 & 3 Rosa-Maria Dallapiazza et al. geography. (es tut mir Leid!). subtraction.1. To give the students an insight into the culture. how much. which. Sprachkurs Deutsch Schulz Griesbach . their nationalitie and the language spoken in that country. Animals. Module IX: Numbers and calculations – verb “kosten” The counting. Lernziel Deutsch Hans-Heinrich Wangler. Gute Nacht!. Guten Tag!. ausgezeichnet!. wohnwn. colorless.L Aneja . Eatables. Greetings: Guten Morgen!. Deutsche Sprachlehre für Ausländer P. sehr gut!.

Deutsch als Fremdsprache 1A.• Braun. Schmöe. Grundkurs . Nieder.

Module V Time. Module III Concept of Gender and Number Months of the years. Some adjectives. Introduction to alphabets Module II Introduction to ‘Saludos’ (How to greet each other. Exercises highlighting usage of Ser and Estar. Goodbyes (despedidas) The verb llamarse and practice of it. nationalities. Aquel/aquella etc) Module VI Introduction to some key AR /ER/IR ending regular verbs. Module IV Introduction to SER and ESTAR (both of which mean To Be). days of the week. the language. How to present / introduce each other using basic verbs and vocabulary MBASH 10101 Credit Units: 02 Course Contents: Module I A brief history of Spain. Revision of numbers and introduction to ordinal numbers. the culture…and the relevance of Spanish language in today’s global context. Latin America.Revision of ‘Saludos’ and ‘Llamarse’. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. En Directo I A Español Sin Fronteras . demonstrative pronoun (Este/esta. How to present/ introduce each other). the fact that spanish adjectives have to agree with gender and number of their nouns. professions. seasons.SPANISH – I Course Code: Course Objective: To enable students acquire the relevance of the Spanish language in today’s global context. Introduction to numbers 1-100. physical/geographical location. how to greet each other. Colors.

audio-aids. Forming questions Module V: Demonstratives Interrogatives. and self-do assignments and role-plays will support classroom teaching Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Future tense Module IV: Prepositions Particles. possession. Learning Outcome  Students can speak the basic language describing above mentioned topics Methods of Private study /Self help  Handouts. Days. everyday routine etc. party.JAPANESE . months Module III: Tenses Present Tense. Asking and answering to small general questions Module II: Cardinal Numbers Numerals. friend’s house etc. Module VIII: Outings Going to see a movie.I Course Code: Course Objective: To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language. Adjectives to describe a person Module VII: Schedule Time Table. pronoun and adjectives Module VI: Description Common phrases. Expression of time and period. MBAJP 10101 Credit Units: 02 Course Contents: Module I: Salutations Self introduction.

Doctor. Are you busy with your work? May I know your name? Module IV Use of “How many” – People in your family? Use of “zhe” and “na”. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 1-10 . Use of interrogative particle “shenme”. Practicing chart with Initials and Finals. Module II Greetings Let me Introduce The modal particle “ne”. as it is called in Chinese. Hakka. Use of “you” – “mei you”. Use of guixing. Cantonese. have tea …………. The most widely spoken forms of Chinese are Mandarin. Wu and Xiang. “ma” and “nar”.CHINESE – I Course Code: Course Objective: There are many dialects spoken in China. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. Gan. Min. Module V Family structure and Relations. Module III Attributives showing possession How is your Health? Thank you Where are you from? A few Professions like – Engineer.) Practicing of Tones as it is a tonal language. Use of “Nin” when and where to use and with whom. A brief self introduction – Ni hao ma? Zaijian! Use of “bu” negative. Worker.. Use of verb “zuo” and how to make sentences with it. Structural particle “de”. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese. or Putonghua. Numbers. “shui”. Maps. Businessman. Measure words Days and Weekdays. Getting to know each other. different languages and Countries. Teacher. MBACE 10101 Credit Units: 02 Course Contents: Module I Show pictures. etc. How to make interrogative sentences ending with “ma”. the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. but the language which will help you through wherever you go is Mandarin. Use of Please ‘qing” – sit. dialogue and retell. Changes in 3rd tone and Neutral Tone.

S. Impact of environment on strategy. MNC’s role.B. An introduction to corporate ethics. trade policy. Competitor analysis.T... • Jausch & Glueck. Module III: Mission. private sector. Ethical issues. scenario analysis and SWOT Analysis. Globalization. McGraw Hill. Business policy and Strategic Management. environmental analysis and dealing with uncertainty. AI. evolution of strategic Management. International. Strategic Advantage Profile (SAP). PHI References: • Pearce John ‘A & Robinson R. 1997. 5th Ed. MBAGM 10201 Credit Units: 03 Course Contents: Module I: Introduction Introduction to planning. Macmillan India Ltd. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Ramaswamy and Namakumari. Business Today . levels of Strategy. Strategic Management: Strategy Formulation and Implementation. Transactional companies. market analysis.BUSINESS ENVIRONMENT AND STRATEGIC ANALYSIS Course Code: Course Objective: At the end of course the student will understand: The principles of management and their relevance in business. Global. Business World. Strategic analysis. 3rd Ed.. Why firms should make ethical choices. Corporate vigilance. Industry Analysis. Strategic Planning: Formulation of corporate strategy text and cases. financial services. industrial policy. Business Policy and Strategic Management.. 1999. 1st Ed. Patterns of Strategy Development. macro reform.B. • Thomson & Strickland. Publishers & Distributors • Regular reading of all latest Business journals: HBR. Difference between traditional and contemporary business management. Strategic analysis of various industries. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational. 1988. Module II: Role of environment on strategy Change in business environment consequent to economic reform. Concept of Corporate Strategy. Vision and Business Definition Module IV: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP). The role of global village concept in strategy formulation. Business India. 12th Ed.

Tata McGraw Hill • Pike.P. R.M. Concepts and Problems. Module VI: Dividend Policy Decisions An introduction: Different Schools of Thought on Dividend Policy Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Chandra. 2nd Ed. 1998. Prentice Hall of India. Financial Management: Theory and Practice. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it. Changing Role of Finance Managers. 2006. • Brearly. Corporate Finance and Investment: Decisions and Strategies. Risk and Return. 6th Ed. 2004. 12th Ed. Issues Involved in Capital Budgeting. Risk analysis in Capital Budgeting – An Introduction Module V: Working Capital Management Factors Influencing Working Capital Policy. Pandey.Financial Environment.C. Corporate Finance: Theory and Practice. R. Wiley & Sons. Management of Inventory.. A..FINANCIAL MANAGEMENT Course Code: Course Objective: The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. Tata McGraw Hill. 8th Ed. P. J. References: • Damodaran. Objectives of the firm Module II: Valuation Concepts Time Value of Money. Financial and Operating Leverage Module III: Financing Decisions Capital Structure and Cost of Capital. B. Management of Receivables. MBAFN 10201 Credit Units: 04 Course Contents: Module I: Introduction A Framework for Financial Decision-Making. Principles of Corporate Finance.. Marginal Cost of Capital Module IV: Capital Budgeting Estimation of Cash Flows.. 2006. A. and Myers. I.. Management of Cash and Marketable Securities. • Van Horne. 1999. S. Financing of Working Capital. Criteria for Capital Budgeting Decisions. Financial Management and Policy. C. 2006. 9th Ed. R and Neale. Vikas Publishing House . 1999. Galgotia Publishing Company. Financial Management: Theory. Financial Management. Prentice Hall of India • Rustagi. Operating Cycle Analysis.

Scope. MNC’s and Globalisation. sourcing newly emerging democracies. Tasks. Global Business Review (Sage Publications). Political risk. Balance of trade/payments. Macro economic objectives. Licensing. Role of Services in global economy. Module V: Pricing for International Market Key factors in global pricing & methods. Strategies employed by Indian companies to sustain globally. Module III: Environment and Global Marketing Economic Environment. Political & Legal Environment – Embargoes & sanctions. Function of WTO. Module VI: India’s International Policy and Impact on Economy Government measures and export incentives. Global product policy. Transfer price. Media advertising. Merger’s and Acquisitions. Dumping & legal aspects. Intellectual property. Module IV: Product and Promotion Strategy in International Marketing The international product and its life cycle. International Business • Khurana PK . Global Market Entry Strategies – Export/Import. Contrast in domestic and international marketing. Gray market. Trade Fairs. marketing in international business and global forces transforming the international business today. World Bank.). International Marketing Management References: • Harvard Business Review. NAFTA. MBAMK 10201 Credit Units: 03 Course Contents: Module I: Overview Need. Current stand on WTO. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Daniels & Lee. Pricing policies – Marginal cost. elements of culture. Advance. DA/DP. Services export from India. Franchising. FDI. legal differences hofstede model. Regional Economic groups (EEU. Export Marketing . Module II: International Business Entry & Development Strategic effects of going international. Market oriented. Export payment methods – L/C. International Intermediaries – EMC’s. EPRG Framework. ECGC services. International Business Keegan.INTERNATIONAL MARKETING MANAGEMENT Course Code: Course Objective: The course aims at exposing the students to the global business activities. Role of Indian banks & F. Local presence – Inter firm co-operation. Global Forum – ITC Geneva • Czinkota . legal factors. The course would develop a general perspective about managing international business both in operational as well as strategic context. New trade theory. Socio cultural environment – culture defined. cost plus. Exim policy.I’s. FIBC. Global branding and different positioning of the same brand in different countries. Counter trade. culture analysis. etc. Trading Companies. PR. Global Marketing • Varshney & Bhattacharya.

Bhaskara Rao. development and maintenance of Information Systems. Effy OZ. P.Managing the digital firm. Landon. Raj K. Module IV: Decision Making Process Programmed and Non. Decision Support Systems. MBAMS 10201 Credit Units: 03 Course Contents: Module I: Basic Concepts of Information System Role of data and information. Models and approaches to DSS Module V: Introduction to Enterprise Management technologies Business Process Reengineering. value and risk of IS. D. Module III: Architecture & Design of IS Architecture.Management Perspective. David Kroenke. Systems Approach and introduction to Information Systems.Landon. Thomson Leaning/Vikas Publications Management Information Systems. W. Models and Approaches of Systems Development. decision making process in an organization and role of Information Systems to have a vintage point in this competitive world. Pearson Education. Executive Support Systems and Strategic Information Systems. integration and automation of business functions and developing business models. Centralized and Decentralized Information Systems. Module VI: Introduction to SAD System Analysis and Design. Macmillan Business Books. Kanishka Publishers. James A. Wadwha. SCM. Management Information System. advantages and components of an Information System. ERP. . Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Management Information Systems. • MIS:. Organization structures. Jimmy Dawar.Goyal. O’Brein. Factors of success and failure. Business Process.P. Tata Mc Graw Hill Publication.S Jawadekar. • MIS and Corporate Communications. CRM and Ecommerce. The objective of the course is to help students integrate their learning from functional areas. Tata McGraw-Hill References: • Management Information System. This course will equip the students with understanding of role. Role and advantages of Transaction Processing System.MANAGEMENT INFORMATION SYSTEMS Course Code: Course Objective: Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models. Kenneth C. Jane P. • MIS:. Tata Mc Graw Hill Publication.Programmed decisions. • Management Information System. Total Quality Management and Enterprise Management System viz. Module II: Types of IS Resources and components of Information System. Expert Systems and Artificial Intelligence.

HRM models. Module II: Meeting Human Resource Requirements Job Analysis. methods of job evaluation. Wage regulations in India. Designing and administration of wage and salary structure. Human Resource Management. 10th Edition. potential appraisal. Methods – Interview. References: • Dessler G (2005). Grievance handling Module VI: Global trends in HRM HR in the global village. Collective Bargaining.MANAGING HUMAN RESOURCES Course Code: Course Objective: The course aims at offering students a comprehensive. TMH . Job Description. components of pay structure. Human Resource Management. Human Resource Development and Strategic Human Resource Management.. Human Resource Management. Recruitment. Indian Edition. Selection Process. Career Development Module IV: Managing Compensation Job evaluation. understanding concepts of personnel management. . current and industry based insight to the human resource management function. Cengage Learning (Thomson Learning). HR Environment . Cengage Learning (Thomson Learning). strategic compensation. Module V: Employee Relations Overview of Industrial Relations. HR Audit. changing Role of HR. equity theory. It further aims at building strong understanding of the subject and its application in the corporate world. Strategic Human Resource Planning. Understanding of performance management systems. Indian Print. HRM functions. Workers Participation and Management. New Delhi • Mathis R L and Jackson J H (2006). Global trend & their Influence on HR practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Snell S and Bohlander G (2007). Tests. Placement and Induction Module III: Training & Developing of Employees Training and Development. Human Resource Information System (HRIS). Industrial disputes. MBAHR 10201 Credit Units: 04 Course Contents: Module I: Human Resource Management in perspective Nature and scope of HRM.

Application of sampling methods to marketing problems. Planning a research project: Problem identification and formulation. ordinal and nominal scales. conjoint analysis.0 for analyzing the data for marketing research. Marketing research and marketing information system. Sales research and Advertising research Examination Scheme: Components Weightage (%) P 10 C 10 CT 20 EE 60 Text & References: Text: • Malhotra. Marketing Research. F and chi-square. sample size.Probability and non. Questionnaire Design: Steps in constructing a questionnaire. Alvin C and Bush. Semantic differentiation method etc. Second Edition. the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester MBARM 10201 Credit Units: 04 Course Contents: Module I: Nature and scope of marketing research Marketing research as input in decision making process. 5 th Edition. Besides the course work. interval. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same.MARKET RESEARCH AND REPORT PREPARATION Course Code: Course Objective: This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management. Market research on the Internet Module II: Data collection methods Observation Methods and Questionnaire Method. Attitude measurement and Scaling techniques: Ratio. Minimizing fieldwork errors. Sampling decisions: Sampling frame. Marketing Research: Methodological Foundations. sample selection methods. South Western References: • Luck. John Wiley And Sons. Gc. Multidimensional scaling and perceptual mapping. Naresh. Pearson Education Software: Students can use SPSS 15.probability. Common sources of error in the field work. The software is available in the computer lab. Ronald S. Lacobucci. Wancott. t. Prentice Hall Of India • Beri. Module III: Data collection and field force Field work procedure.I Tests of significance Z. . Thurstone scale. The focus of the course is applied and decisional. Cluster analysis Module V Pre-Writing Considerations. Format of the Marketing research report. Tabulation of the collected data Module IV: Data analysis . Applications of marketing research. Data analysis-III: Over-view of Multivariate Techniques-Factor analysis. Seventh Edition. Wancott and R. Introductory Statistics for Business and Economics. Likert’s scale. 8th Edition. Product research. Data analysis-II: Correlation and Regression techniques. Marketing Research. Dawn. • Burns.6th Edition-PHI • Churchill. Common Problems Encountered when preparing the marketing research report. Descriptive and Experimental research designs. Research Design: Exploratory. New York.. Projective techniques. Tata McGraw Hill • Thomas H. Ronald F: Marketing Research. types of questions. David J And Rubin. Gilbert A. Presenting the Research Report Module VI Selected applications of marketing research: Identifying market segments. Market Research.

Operations Management. Quality and Reliability. and Jones P. Module III: Operating Decisions Planning Production Schedules. 1st Ed. 1st Ed. Operations Management. Selection and Management of Product Technology. 8th Ed. 2nd Ed. Materials and Capacity Requirement Planning. Quality Control. Strategic Operations Management.. & Schniederzans M.M. Maintenance Management. Operations Management: Strategy and Analysis.J. 1992. Designing the facility location and layout. & Ritzman L. 2000. Total Quality Management.S. 1997. Jr and Ebert R. Hardland.P. Inventory Planning.J.K. Chambers. Planning and Scheduling Services Operations. Lamming R. McGraw-Hill International Editors • Lee S. Prentice Hall of India. Using Operations as an competitive advantage. Butterworth Heinmann • Krajewski L. Input transformed and transforming resources in service and manufacturing units. Addison-Wesley • Dilworth J. Production and Operations Management: Concepts. . Operations Management. Module II: Strategic Decisions Planning and Designing the products/services. Johnston 1995. Models and Behavior. Modern Production Operations Management. Bessant J. Forecasting in POM. Service Management and Operations. JIT Manufacturing. John Wiley & Sons. • Buffa E. AddisonWesley • Slack. References: • Brown S. Render. 4 th Ed. Russell & Murdick 1990. Long-range Capacity Planning. 5th Ed.E. Inc. Transformation process. 1994. MBAOM 10201 Credit Units: 04 Course Contents: Module I: Introduction Introduction of operations function and Production & Operation Management. Operations Management: Producing goods and services. Module IV: Controlling and Improvement Decision Controlling the Operations for Productivity. 1996.. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text : • Adam E.B.J. Improving the Operations Process.OPERATIONS MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the strategic and operational issues in the operational/manufacturing environment of any organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken. Prentice Hall International.. 1996. All India Publishers & Distributers • Haksever. and Sarin R. Harrison. Aggregate Planning and Master Production Scheduling. Pitman Publishing • Waters D. 1997.

MBABS 10201 Credit Units: 01 Course Contents: Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter. OxfordBusiness Communication for Managers: An Advanced Approach. 2.Thomson Business Communication. They will have to be programmed accordingly. Ashley A.office communication The business letters E mail – Netiquette (etiquette on the mail) Intra. The Verbal Communication (oral and written) will be the lingua franca of this endeavour. Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. Thomson Understanding Human Communication. Krizan.office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques 1.II Course Code: Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. Penrose.BUSINESS COMMUNICATION . Oxford The Oxford Handbook of Commercial Corrospondence.9/e. Adler R Oxford . Text & References: • • • • Business Communication. Raman –Prakash.

Allyn and Bacon • Julia T.II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code: Course Objective: This course aims at imparting an understanding of: Process of Behavioural communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR MBABS 10202 Credit Units: 01 Course Contents: Module I: Behavioural Communication Scope of Behavioral Communication Process – Personal.BEHAVIOURAL SCIENCE . Superior and Subordinate Initiating and establishing IPR Escalating. Beebe and Redmond. Interpersonal Communication everyday encounter • Simons. Interaction and Transaction Patterns – Complementary. Naylor. Inter Personal Communication and Human Relationships: Third Edition. Belinda: Effective Communication for Managers. Mark N. 1997 1st Edition Cassell • Harvard Business School. Interpersonal Communication. Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models – Linear. Effective Communication: United States of America • Beebe. . Christine. Wood. Anita. Symmetrical and Parallel Types – Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague. Knapp. maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Vangelist L. Allyn and Bacon Publishers. 1996.

une interdiction.II Course Code: Course Objective: To enable the student • to talk about his time schedule • to talk about travel MBAFR 10201 Credit Units: 02 Course Contents: Unité 3. raconter sa journée 3. des horaires 2. adjectif tout 7. le lundi. impératif présent (1). il faut+ infinitif. ? 4. partir .. parler de ses déplacements. situer sur une carte 4. 42 to 72: Contenu lexical: Unité 3: Emploi du temps 1. en/au+pays 9. adjectifs possessifs (2). réserver une table au restaurant Unité 4: Voyage 1. verbes impersonnels 5. parler du temps qu’il fait 5. à quel. de ses loisirs 4. exprimer un conseil. 4: pp. lundi prochain 6. questions avec est-ce que ? à et en + moyen de transport. réserver une chambre d’hôtel. venir. question avec à quelle heure ? adjectifs démonstratifs 2. questions avec d’où. pourquoi. verbe pouvoir + infinitif.FRENCH . expliquer un itinéraire 3. nombres ordinaux 8. acheter un billet de train. demander la note 2. verbes pronominaux au présent. fixer rendez-vous (au téléphone par e-mail). il est interdit de 10. demander et donner l’heure.. consulter un tableau d’horaires Contenu grammatical: 1. expression indiquant la date. de quel Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. verbes : aller..Com (Débutant) . une obligation 5. adverbes de fréquence. les prépositions à et de : aller à venir de 3. dire la date. parler de ses habitudes au travail..par où. où. verbes devoir+infinitif. ? Parce que .

lessen. seasons. months.1. Lernziel Deutsch Hans-Heinrich Wangler. sprechen und ähnliche).L Aneja . Deutsche Sprachlehre für Ausländer P. Deutsch als Fremdsprache 1A. schlafen. Deutsch Interessant. read and write in the language with the help of the basic rules of grammar. Nieder. essen. to learn the conjugations of the same. Grundkurs . political situation and economic opportunities available in Germany Introduction to Grammar to consolidate the language base learnt in Semester . To give the students an insight into the culture. Schmöe.2 Braun. geography. Tangram Aktuell A1/1. Adverbs of time and time related prepositions Module II: Irregular verbs Introduction to irregular verbs like to be. which will later help them to strengthen their language.I MBAGR 10201 Credit Units: 02 Course Contents: Module I: Everything about Time and Time periods Time and times of the day. and others. 2 & 3 Rosa-Maria Dallapiazza et al. (fahren. Sprachkurs Deutsch Schulz Griesbach . Module III: Separable verbs To comprehend the change in meaning that the verbs undergo when used as such Treatment of such verbs with separable prefixes Modules IV: Reading and comprehension Reading and deciphering railway schedules/school time table Usage of separable verbs in the above context Module V: Accusative case Accusative case with the relevant articles Introduction to 2 different kinds of sentences – Nominative and Accusative Module VI: Accusative personal pronouns Nominative and accusative in comparison Emphasizing on the universal applicability of the pronouns to both persons and objects Module VII: Accusative prepositions Accusative propositions with their use Both theoretical and figurative use Module VIII: Dialogues Dialogue reading: ‘In the market place’ ‘At the Hotel’ Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber.GERMAN – II Course Code: Course Objective: To enable the students to converse. Weekdays.

mucho. Español Sin Fronteras . my house.descriptions of people. poco). myself…. Introduction to root changing and irregular AR/ER/IR ending verbs Module III More verbal phrases (eg. my school/institution. Dios Mio. grammar. bastante. computer/internet related vocabulary Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. Module IV Possessive pronouns Module V Writing/speaking essays like my friend. MBASH 10201 Credit Units: 02 Course Contents: Module I Revision of earlier modules. muy. Que lastima etc). Module II Some more AR/ER/IR verbs. adverbs (bueno/malo.SPANISH – II Course Code: Course Objective: To enable students acquire more vocabulary. Simple texts based on grammar and vocabulary done in earlier modules. En Directo I A. objects etc. Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense.

JAPANESE . hospital etc. Learning Outcome  Students can speak the language describing above-mentioned topics. Module VII: Conversations Situational conversations like asking the way. Inviting somebody for lunch. articles and likes and dislikes. visiting and watching movies in Japan and culture center every Friday at 6pm. intransitive verbs Module II: More prepositions More particles. movie and how to accept and refuse in different ways Module VI: Comprehension’s Short essay on Family. Course Contents: Module I: Verbs Transitive verbs. and self-do assignments. Use of library. Module III: Terms used for instructions No parking. Friend etc. At a post office. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Methods of Private study/ Self help   Handouts. Module IV: Adverbs Different adverbial expression. Module V: Invitations and celebrations Giving and receiving presents. dinner. family Module VIII: Illness Going to the doctor. no smoking etc.II Course Code: Course Objective: To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives. audio-aids.

buying stamps Going to the market to buy things. to begin. Module II Where do you live? Learning different colors. Evening. Use of interrogative pronoun – “duoshao” and “ji”. I also like swimming. Glad to meet you.CHINESE – II Course Code: Course Objective: Chinese is a tonal language where each syllable in isolation has its definite tone (flat.M. Examination Scheme: . Saying the units of time in Chinese. buying tickets Going to the post office. the language of Mainland China. Use of Preposition – “zai”. Tones of “bu” Buying things and how muchit costs? Dialogue on change of Money. Is Chinese difficult? Module IV Counting from 1-1000 Use of “chang-chang”. Module V The verb “qu” Going to the library issuing a book from the library Going to the cinema hall. xia Furniture – table. falling. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. etc Going to the buy clothes …. to end …. Etc. chair. Months in a year. Practice using the language both by speaking and by taking notes. “xiang” and “yaoshi” (if). wais hang. Morning. months in a year etc.. it mean horse and “ma” with the first tone is Mother. Comprehension and answer questions based on it. When you say. MBACE 10201 Credit Units: 02 Course Contents: Module I Drills Practice reading aloud Observe Picture and answer the question. house or hostel room. “Whose”??? Sweater etc is it? Different Games and going out for exercise in the morning. bed. “ma” with a third tone. bookshelf. afternoon. 10:30 P. I am learning Chinese. Hobby. eg what is placed where and how many things are there in it? Review Lessons – Preview Lessons. one hour. Making an Inquiry – What time is it now? Where is the Post Office? Days of the week. 11:25. Tone practice. evening. “gen”. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. Description of room. Days of week.. night. Night. Learning to say useful phrases like – 8:00. rising and rising/falling). Afternoon. etc.... Expression ‘yao”. Introduction of basic sentence patterns. Module III Use of words of location like-li. Measure words. morning 3:58. How to tell time. and same syllables with different tones mean different things. everyday. etc. More sentence patterns on Days and Weekdays.

Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 11-20 .

ABS Handbook. competitor. strategic opportunism. Business World. patching. Measurement of performance in various business and effect of strategies. McGraw Hill. . advantages and disadvantages of defensive strategies.. Strickland’s Grand Strategy Selection Matrix. differentiation. Cost advantage. Business India. Cases and readings in Strategic Management. Business policy and Strategic management. Module VI: Strategic Implementation with special reference to Balanced Scorecard Operationalizing Strategy. The principles of management and their relevance in business. PHI. 1988. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jausch & Glueck. Free press.S. Various models – BCG.I. Difference between traditional and contemporary business management. strategy as simple rules. 1977.. Module V: Strategic Choice (Modern Rules) Coevolving.. 3rd Ed. Module IV: Offensive and Defensive Competitive Strategies. Generic competitive strategies.BUSINESS POLICY AND STRATEGIC MANAGEMENT Course Code: Course Objective: The integrative role of all areas of management in business. • Thomson & Strickla d. Competitive Advantage: Creating and sustaining superior performance.T. Publishers & Distributors. The prescriptive and descriptive ideas of theorists practitioners and researchers in the field. A. • Kaplan Robert & Norton David P.. substitution. technology and competitive advantage. GE Nine Cell Matrix. 12th Ed. A. SWOT and it’s Impact. 1st Ed. John Wiley and sons • Regular reading of all latest Business Journals: HBR. Strategic Control. MBAGM 20301 Credit Units: 04 Course Contents: Module I: Value Chain Analysis and Competitive Advantage Competitive scope and value chain Module II: Strategic Choice – Traditional Approach Strategic Alternatives. Institutionalizing Strategy. Strategic Management: Strategy Formulation and Implementation. Hofer’s Model. Basis of Choice. 5th Ed. Strategic Focused Organization. Balanced Scorecard concepts and applications. • Aaker David Strategic Market Management.. Strategist. complementary products and competitive advantage strategic vision vs. Business Today. advantages and disadvantages of offensive strategies.. Business policy and Strategic Management. Industry scenarios.B. Module III: Strategic Choice – Michael Proter’s Approach Michael Porter’s Model. • Porter Michael. The methods and techniques of strategic choice and strategic implementation over different industries. 2001. 5th Ed. • Munjal. Harvard Business School Press. References: • Pearce John A & Robinson R B.

2004 Personal development for life and work. which help students’ evaluate and develop their skills. Module V: Enhancing Learning Through Experience Sharing Experience sharing of successful industry professionals. Module II: Identification of Career Opportunities in Various Industries Industry scenario and identifying career opportunities. role plays. Organizational Behavior. Career Counseling.Wallace. Module IV: Developing Skills for Career Prospects How to succeed in interviews. Opportunities and tactics for developing managerial competencies. Class sessions will consist of diverse exercises. Career Recruitment / selection processes in various industries and companies. alumni and industry professionals. & Rubin. 2004 Career Management . Key position competencies at entry level in different industries and growth prospects.MANAGERIAL COMPETENCY & CAREER DEVELOPMENT Course Code: Course Objective: In this course. faculty.. 1995. alumni and career specialists. Seeking. managerial Competencies. Special focus areas.New Delhi. Strategies for improving managerial competencies. India. Prentice Hall. Values for managerial effectiveness and competencies in career development. Role of Mentor in career development. Osland. giving and receiving faceto-face feedback. Steps in career Development. Individual career goals and action plan. MBAGM 20302 Non Credit Course Course Contents: Module I: Introduction to Managerial Competencies Business Service Performance Management and Future Managers. Greenhaus . students will actively learn and practice job-related skills vital to becoming a successful manager in contemporary organizations. Thompson Learning . Module III: Career Development Process Diagnostic instruments. It will help the students to perform well at an acceptable entry level in each skill area. New Delhi . self-assessments.India. Career Clusters. Importance of Entrepreneurial and leaderrship skills in career development. etc. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: • • • Kolb. and better interact with other students. Mock interviews and GDs. Harnold R. Thompson Learning. entrepreneurs.

Thomson Business Communication. Also.III Course Code: Course Objective: ‘Actions speak louder than words. They will have to be programmed accordingly. each student will be required to make a presentation for 20 marks over and above the teaching hours.verbal communication Kinesics Proxemics Paralanguage and visible code Module II: Speaking Skills Pronunciation drills (Neutralizing regional pulls) Conversational English Guidelines to an effective presentation Module III: Interviews and GDs Note: 1 written test of 20 marks of one hour duration will be conducted. Penrose. Text & References: • • • • Business Communication.’ Every business communicator needs to understand the nuances of ‘body language and voice.Verbal Communication Principles of non. Adler R Oxford .’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics.9/e. Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches. MBABS 20301 Credit Units: 01 Course Contents: Module I: Non. Thomson Understanding Human Communication. Raman –Prakash.BUSINESS COMMUNICATION . Oxford Business Communication for Managers: An Advanced Approach. Krizan.

Davis. Charles: Team Management.. New Delhi • Dick. Vol 2. Effective Small Group and Team Communication. K. The Psychology of Work and Human Performance. Harper Collins College Publishers . group Effective Team Mission and Vision Life Cycle of a Project Team Rationale of a Team. Mc Cann & Margerison. 1992 Edition. Pfeiffer & Company • Smither Robert D. Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Organizational Behaviour. MBABS 20302 Credit Units: 01 Course Contents: Module I: Teams: An Overview Team Design Features: team vs. 2002. viva books • J William Pfeiffer (ed. 2001.BEHAVIOURAL SCIENCE .) Theories and Models in Applied Behavioural Science. 1994.III (LEADING THROUGH TEAMS) Course Code: Course Objective: This course aims to enable students to: Understand the concept and building of teams Manage conflict and stress within team Facilitate better team management and organizational effectiveness through universal human values. • Hoover. Gita etc. Mahabharata. Response Books (Sage).Harcourt College Publishers • LaFasto and Larson: When Teams Work Best. Group (1996). Judhith D. Goal Analysis and Team Roles Module II: Team & Sociometry Patterns of Interaction in a Team Sociometry: Method of studying attractions and repulsions in groups Construction of sociogram for studying interpersonal relations in a Team Module III: Team Building Types and Development of Team Building Stages of team growth Team performance curve Profiling your Team: Internal & External Dynamics Team Strategies for organizational vision Team communication Module IV: Team Leadership & Conflict Management Leadership styles in organizations Self Authorized team leadership Causes of team conflict Conflict management strategies Stress and Coping in teams Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organization Building global teams through universal human values Learning based on project work on Scriptures like Ramayana.

suggérer une solution Contenu grammatical: 1. articles partitifs. reserve) • to master the current social communication skills • oral (dialogue. comprendre un menu. trop/pas assez.Com (Débutant) . verbe devoir au conditionnel présent Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. place orders. ne…rien. impératif présent (2) place du pronom et verbes pronominaux 10. 74 to 104 Contenu lexical: Unité 5: Travail 1. déplacer un rendez-vous 3. savoir et connaître 4. engager une conversation téléphonique 3. ne…plus. affirmatif et interrogatif. pronoms COD. si/quand+présent. consulter sa boite e-mails. expliquer un contretemps.FRENCH . identifier un problème. commander 2. ne …pas encore 9. accord du participe passé. ne…personne. négation 5. ne…pas encore. qu’est-ce que/ qu’est-ce qui/qui est-ce que/qui est-ce qui 7. manger au restaurant. un peu de. de ses compétences 4. verbes appeler (au présent) 3. telephone conversation) • Written (e-mails. de son expérience. asking for a postponement of appointment. Raconter des événements passes 5. passé composé avec être. répondre aux messages Unité 6: Problèmes 1. venir de + infinitif. passé composé avec avoir. futur proche. un morceau de… 2. reply to messages) MBAFR 20301 Credit Units: 02 Course Contents: Unité 5. give instructions. expliquer un problème. ne…plus. être en train de 6. demander de l’aide (par téléphone. demander des précisions 2. 6: pp. pronoms COI. parler de sa formation. beaucoup de. passé composé des verbes pronominaux 8. donner des instructions 5. par e-mail) 4.III Course Code: Course Objective: To furnish linguistic tools • to talk about work and problems related to work • to perform simple communicative tasks (explaining a set back. une bouteille de.

which will later help them to strengthen their language. 2 & 3 Rosa-Maria Dallapiazza et al.2 Braun. comparison with accusative case Dative case with the relevant articles Introduction to 3 different kinds of sentences – nominative.GERMAN . Deutsch als Fremdsprache 1A. states and capitals. Deutsch Interessant. Lernziel Deutsch Hans-Heinrich Wangler. Nieder. and also a few other topics related to Germany.1. Deutsche Sprachlehre für Ausländer P. important cities and towns and characteristic features of the same. Tangram Aktuell A1/1. To give the students an insight into the culture. accusative and dative pronouns in comparison Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use Module VI: Dialogues In the Restaurant. At the Tourist Information Office. Grundkurs .L Aneja . political situation and economic opportunities available in Germany MBAGR 20301 Credit Units: 02 Course Contents: Module I: Modal verbs Modal verbs with conjugations and usage Imparting the finer nuances of the language Module II: Information about Germany (ongoing) Information about Germany in the form of presentations or “Referat”– neighbors. Schmöe. read and write in the language with the help of the basic rules of grammar. geography. Module III: Dative case Dative case. accusative and dative Module IV: Dative personal pronouns Nominative. Sprachkurs Deutsch Schulz Griesbach .III Course Code: Course Objective: To enable the students to converse. A telephone conversation Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap Module VIII: Conjunctions To assimilate the knowledge of the conjunctions learnt indirectly so far Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber.

Weather Module II Introduction to Gustar…and all its forms. Revision of Gustar and usage of it Module III Translation of Spanish-English.SPANISH – III Course Code: Course Objective: To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease. En Directo I A Español Sin Fronteras -Nivel Elemental . Practice sentences. Ir…. Poner. How to ask for directions (using estar) Introduction to IR + A + INFINITIVE FORM OF A VERB Module IV Simple conversation with help of texts and vocabulary En el restaurante En el instituto En el aeropuerto Module V Reflexives Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. English-Spanish. MBASH 20301 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Set expressions (idiomatic expressions) with the verb Tener.

Module V: Comparison Comparative and Superlative degree Module VI: Wishes and desires Expressing desire to buy. MBAJP 20301 Credit Units: 02 Course Contents: Module I: Verbs Different forms of verbs: present continuos verbs etc Module II More Adverbs and adverbial expressions Module III: Counters Learning to count different shaped objects. Superlative degree. Learning Outcome   Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture. visiting and watching movies in Japan and culture center every Friday at 6pm. Methods of Private study /Self help   Handouts.III Course Code: Course Objective: To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese culture to widen their horizon further. Usage in negative sentences as well. Comparative degree. possess. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Note: The Japanese script is introduced in this semester. Module VII: Appointment Over phone. hold. Use of library. Module IV: Tenses Past tense. formal and informal etc. Past continuous tense. audio-aids. which help them at the time of placements.JAPANESE . and self-do assignments.

by train. xibian. by airplane. Use of the modal particle “le” Making a telephone call Use of “jiu” and “cal” (Grammar portion) Automobiles e. top. Going to the Park. bottom. Please speak slowly Praise – This pictorial is very beautiful Opposites e. head ache. etc. cold. Introduction of written characters. description about study method. Little-More. Module V Persuasion-Please don’t smoke. stomach ache. on the bike. MBACE 20301 Credit Units: 02 Course Contents: Module I Drills Dialogue practice Observe picture and answer the question. side. Young-Old. Practice reading aloud Practice using the language both by speaking and by taking notes. Boy-Girl. Clean-Dirty. Examination Scheme: Components V H CT EE . by boat. bike etc. mei nian etc. train. zhongjian. Easy-Difficult. mei tian.g. “keyi”. car. Character writing and stroke order Module II Measure words Position words e. use of to enter to exit Structural particle “de” (Compliment of degree). Slow-Fast … etc.g. left. Our school and its different building locations. Description about class schedule during a week in school. Grammar use of “li” and “cong”. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone.g. in front. Grammar: Negation of a sentence with a verbal predicate. inside. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin.g. Module IV The ordinal number “di” “Mei” the demonstrative pronoun e. Directional words – beibian. the language of Mainland China. . nanbian. Bus. right. outside. middle. by bus. BigSmall. Module III Changing affirmative sentences to negative ones and vice versa Human body parts. Talking about studies and classmates Use of “it doesn’t matter” Enquiring about a student. behind. fever. Traveling. straight. Not feeling well words e. Old-New. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.CHINESE – III Course Code: Course Objective: Foreign words are usually imported by translating the concept into Chinese. What game do you like? Difference between “hii” and “neng”. dongbian. Comprehension reading followed by questions. boat. the emphasis is on the meaning rather than the sound.. Black-White.g.

Part-2” Lesson 21-30 .Weightage (%) 10 10 20 60 Text & References: • “Elementary Chinese Reader Part I.

professional judgment and decision making ability. sense of responsibility etc. skills for data handling. inter-disciplinary approach. These attributes are intellectual ability. The educational process in the internship course seeks out and focuses attention on many latent attributes.SUMMER INTERNSHIP Course Code: Course Objective: Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. Presentation & Viva Voce TOTAL 15% 15% 35% 35% 100% . ability in written and oral presentation. MBASI 20350 Credit Units: 09 Examination Scheme: Continuous Evaluation by faculty guide Continuous evaluation by CRC Feedback from industry guide Report.

Developing the Entrepreneurial Plan. Incentives and Subsidies. . Financial Preparation for Entrepreneurial Ventures. Risk Analysis mitigation and Management.. Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture. Students. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • This subject is taught through real examples and reports. involves lecture discussions. guest lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs. Financing Growth. Structuring the New Venture. Preparing Project Profiles. Marketing Research for New Ventures. Through a business plan project we will cover the practical areas of a new venture including the management team. Module IV: Initiating Entrepreneurial Ventures Structuring the New Business Venture Assessing the Feasibility of a New Venture Marketing. Developing a Team of Advisors. and Practical Issues. Trends. Technical and Financial Feasibility.CREATING AND MANAGING NEW VENTURES Course Code: Course Objective: The goals of this course are to give the student a broad understanding of the field of enterprise creation and to provide an introduction to the important tools and skills necessary to create and grow a successful new venture. Marketing. strategic planning. Business cycles. Ideas versus Opportunities. Social and technological environment. Attracting and Retaining Employees Module VI: Managing Environments Economic. in teams. Industry cycles. Operations. Legal Structures and Issues. MBAEL 20301 Credit Units: 03 Course Contents: Module I: Creation of New Ventures Identifying new Projects. Supporting Institutions. How to avoid enterprise failures. Focuses on the key issues faced by entrepreneurs in new ventures and small businesses. Finance. will develop a new venture concept with business plan and determine if a demand exists for their product or service. and operations. Sources and Types of Capital. Buying Out versus Starting a Business Module V: Growth & Development of Entrepreneurial Venture Managing Growth. taught in five modules: Strategy Formulation. Perspectives about Growth and Emerging Enterprises. Developing an Effective Business Plan Module III: Opportunity Identification Assessment and Examination of Entrepreneurial Opportunities. funding. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture.

Profiling the entrepreneur / entrepreneur . US. Optimization vs. skills and activities analysis. and innovative problem solving in the business environment. understanding one’s composite culture. entrepreneurship models . MBAEL 20302 Credit Units: 03 Course Contents: Module I: The Entrepreneurial Psyche Psychology of enterprise.aspiring entrepreneurs. etc. collaborative affiliation. Evaluate the opportunities along with the constraints on the feasibility and appropriateness of being an entrepreneur. Biographies of select Indian and Global entrepreneurs. Motivation. The Role of Entrepreneurs / Small Business in the Indian Economy / Global Economy. The entrepreneurial urge. Understand the entrepreneurial traits and skills needed in entrepreneurial ventures. The Legitimacy of entrepreneurship in India. Japan. Module II: Development of entrepreneurship and entrepreneurship Definition of entrepreneurship and entrepreneurship. Developing Creativity and Understanding Innovation.K. Taiwan. A historical and comparative study of what works/has worked in India and how this compares with other countries like China. Module III: Analysis of entrepreneur and entrepreneur Understanding the Entrepreneurial Perspective in Individuals. German. Types of Entrepreneurs. Module V: The interface Entrepreneurial experiences (interactive Session by entrepreneurs) Module VI The art of war Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Butler. entrepreneurial stress and coping mechanisms. The course will also give the student a broad understanding of the field for Entrepreneurship and review the factors critical to success in today’s new venture environment. Korea . Understand how innovation and competitive advantage contribute value to new business products and services. It communicates the capability to proactively handle change and deal with uncertainties. managing. Information Age . the creative recognition of opportunity. Successful students in this course will be able to: Appreciate the philosophy behind the concept of Entrepreneurship. Social norms and beliefs. the current status of entrepreneurship in selected countries.ENTREPRENEURSHIP AND ENTREPRENEURIAL PROCESS Course Code: Course Objective: Entrepreneurship is a state of mind. Entrepreneurship: An Evolving Concept. economic and non-economic influences on entrepreneurship. The course attempts at dissecting the entrepreneurial psyche. and creation of an appropriate profile. Create an entrepreneurial self-profile. consumer behavior and requirements. We will explore the characteristics of entrepreneurs as leaders as well as managers. competencies. U.E. the ever-changing nature of norms and beliefs and how to make this work for you. creating the profile of a 21st Century entrepreneur and arrives at the attributes and skill sets that behoove an entrepreneur. E-Commerce and Entrepreneurship.traits. skill sets. attributes. Describe the process of Entrepreneurship as an activity originating from market need. venture incubator. Entrepreneur as an Individual. Concept of Entrepreneurship. opportunistic entrepreneurs. risk and rewards to the entrepreneur. 2001. Ethical and Social Responsibility Challenges for Entrepreneurs Module IV: History of Entrepreneurship Introduction of the history and culture of entrepreneurship in India. innovation and the entrepreneur / entrepreneur. attitudes. the history of economic thought with an emphasis on the theory of entrepreneurship. J. Profile dissection. The Entrepreneurial Revolution. profiling an entrepreneur. The psychological motivations for achievement.

S. The Entrepreneurial Manager. The Spirit of Chinese Capitalism.S. The Entrepreneurial Personality: Concepts.. 1990. McGraw Hill. 1993. 1991.. J.G. P.Chell. New Venture Mechanics. London: Routledge. Heinemann. E. John Wiley & Sons Vesper..... 1997. References: Butler. Hisrich R. & Brearley. 1995. S. South-Western College Publishing.. Entrepreneurship – A Contemporary Approach. J. Heinemann.. & Pavitt K. Redding. E. Kao. Kapron J.. Prentice-Hall. P. 1996.. Cases and Categories. Drucker. Kao. Prentice Hall. New York: de Gruyter Tidd J. P.. A.H.E. 2001.. Kuratko D. 1997. London: Routledge Drucker. 1985. J.L. Penquin. Cases and Categories. Entrepreneurship. Prentice Hall . 2002 Entrepreneurship. Haworth. Innovation and Entrepreneurship. 1987... and Peters M.S.. Minkes. The Entrepreneurial Personality: Concepts.E. Managing Innovation. Information Age Chell.M. J.. Information Age.M. & Brearley. S. E-Commerce and Entrepreneurship. 2002. Dryden.. Creativity and Organization. R. Entrepreneurship. Bessant J... & Hodgetts R. K. Biz Plan Builder. Phan. Entrepreneurship and Technology. 1985 Innovation and Entrepreneurship. 1991. Haworth.

Perseverance. Looking at financial forecasts. “Turn-ons” and “turn-offs”. Terms of investment securities. Voting trusts and proxies. the course considers how significant business opportunities are identified. High-growth ventures. Initial Public Offering (IPO). Resourcefulness. Legal representations. Buy-sell agreements. Confidence in ability to excel. Sources of funding. Mentoring and nurturing. Stages of investments. Entrepreneur investment and guarantee. Geographic distribution of funds and investments. When to walk away from a deal Module V: Organizing the Company Portfolio Board of Directors. investor – it’s inevitable. Splits protection. Startup. Investor objectives. Punitive financing. Valuation: entrepreneur vs. incentivizing the investor. Families. Liquidity. Revenue participation (royalty deals). Company’s covenants and undertakings. Venture capitalists’ ROI targets. rights of participation and indemnification. Managerial change. Creativity. Deal Finalization. corporations. From the point of view of the entrepreneur.FINANCING FOR NEW VENTURES Course Code: Course Objective: Capital plays a substantial role in the success or failure of a firm. Energy level. Unplanned staged investments. Finance need Estimation. Management buy-back of stock. Conditions to closing. valued. Reading the business plan. employees. Leadership ability. Earn-out agreements. Term sheet. Investigation of the entrepreneur and his/her team. Equity and debt hybrids. Shareholder agreement as a management tool. MBAEL 20303 Credit Units: 03 Course Contents: Module I: The Role of Capital in Entrepreneurial Economy Entrepreneurial economy. Tenacity. Costing. Investment agreement. Track record. Module VII: Exit of Venture Capitalist Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: . Resolving the differences. Entrepreneur warranties. structured. partnerships. From the point of view of the investor. Using experts. Effect of stock market on pricing. Key-man life insurance. planned. How much to invest – overcapitalization is as bad as under capitalization. and enhanced. and how -. Enforcement of terms and conditions. Dealing with failures and with the “walking dead”. Various agreements and documents: Stockholders agreements. Weighted average or standard institutional formula. Price ratchet. Principal terms of preferred stock. Valuation benchmarks. Anti dilution protection. Legal documentation. how resources are matched with opportunity. Seed. Investigations cost money – how much to spend Module III: Structuring the Deal Pure equity investments. Registration rights. and customers. Representation and warranties by company. Participation protection Expiring protection Management carve-out. Desire to win. Stages of financing. Preemptive rights. Confidentiality and nondisclosure while evaluating. Deal Examination Special issues of seed and startup companies. Exit formulas. Employee stock purchase agreements Module VI: Performance and Examination Level of involvement. Relating to people: shareholders. Penalties for unmet projections. Economic Examination of opportunity. Types of investments. Recent developments. Checking references. the course considers how potential entrepreneurial investments are evaluated. Later stage Module II: Deal Design and Examination Company Structuring.within the framework --entrepreneurs seek capital and other assistance from all available sources. An anatomy of a negotiation. Description of transaction. Planned staged investments. Industry preferences for investments. Advisors and consultants. Principal terms of debt securities. Right of first refusal. Purchase agreement representations and company warranties. Pricing. Acquisition. and built into companies. Anticipated returns by the venture capital investor. Percentage ratchet. how different funding strategies are deployed for achieving the final objective wealth creation. The issue of control Module IV: Pricing and Negotiations Valuation techniques.

Hoffman. Law & Business of International Project Finance. Project Financing References: • Scott . .L.Text: • HPS Pahwa.

Module VI Public Relations and Publicity. David. Module V Entrepreneurial Distribution Channel Decisions and franchising. and Evaluating New Products and Services. and Segmentation. attitude and general behavior. competitive advantage and value creation capabilities. Entrepreneurial Advertising Decisions. Entrepreneurship New Venture Creation Fourth Edition by PHI References: • Hisrich peters Entrepreneurship Fourth Edition by Fourth Edition TMH . MBAEL 20304 Credit Units: 03 Course Contents: Module I An introduction to Entrepreneurship. Positioning. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Entrepreneurial Pricing Decisions. Module II Preparation of Marketing Plan Module III Selecting. Targeting. This paper will also deal with the aspects of marketing research for new product. Developing.MARKETING FOR ENTREPRENEURS Course Code: Course Objective: The main objective of this course is to familiarize the participants with the various marketing strategies for the launch of a new product and service by an entrepreneur. Module IV Marketing Arithmetic for entrepreneur and business plan preparation.

cost classification. basis of computerization of accounts. Production overheads — collection. just-in-time and back flush accounting. Cost Accounting. batch and contract. Cost Accounting. life cycle costing. Process costing — treatment of normal and abnormal losses and gains.activity based costing. profit on incomplete contracts. cost concepts and cost object. MBAFN 20301 Credit Units: 03 Course Contents: Module I: Basics of cost and management accounting Evolution of cost accounting and management accounting. monetary and non-monetary incentive schemes. treatment of under and over absorption. labor turnover and remedial measures.principles and practice. reconciliation of cost and financial accounts. parametric cost control. valuation of work-in-progress using first-in – first-out and average methods (equivalent production). analysis of non-productive time and its cost. spoilage and defectives. cost plus contracts. Elements of cost and cost determination: Cost accounting records — cost ledgers. treatment of idle time and overtime. absorption. Interfirm comparison. behavioral aspects of alternative costing systems. target costing.P. To expose the students to the latest techniques to facilitate the process of decision making in today’s dynamic business world. Module V Service or operating costing — unit costing and multiple costing.COST AND MANAGEMENT ACCOUNTING FOR DECISION MAKING Course Code: Course Objective: To develop an understanding of basic elements of cost and its classification. customer profitability analysis. variable and semi variable overhead. waste. Datar. Module II: Labor costs Remuneration methods. selling and distribution overheads — analysis. valuation of work-in-progress in job costing. 1999. Uniform costing. treatment of miscellaneous items in cost accounting. concepts and accounting for joint products. fixed. Kalyani Publishers • Horngren.L. direct product profitability. identification of cost unit and cost determination and control. certification of work done. scrap. determination of cost accounting in job. S. Prentice Hall of India. batch and contract. cost organization and its relationship with other departments. Module III: Overheads Overheads: nature. Prentice Hall of India . Module IV: Methods of costing Specific order costing — job. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Williamson. D. Costing and accounting systems . Cost and Management Accounting. store keeping and stock control. allocation and how the costing techniques are useful in the process of managerial decision-making. application. cost reduction. collection and classification. report for control of overhead cost. Material cost – purchase procedure. integrated accounts. References: • Jain. features of contract costing. perpetual inventory and physical stock taking. identification of slow. & Narang. research and development expenses. payroll procedures. apportionment. pricing issue of material and accounting thereof. Foster.. by-products. non-moving and fast moving items. interprocess transfer and pricing. use of predetermined recovery rates. accounting and control. Administration. measurement of labor efficiency and productivity. labor analysis and idle time. value analysis/engineering including value management. theory of constraints and throughput accounting. K.

Project Auditing. Analysis. 1st Ed. Himalaya Publishing House Thakur D. Estimation of Project Cash Flows. 1996. Project Management in the Fast Lane: Applying Theory & Constraints. Projects: Planning.t.. 2000. analysis. Project control systems under Management Control Module V: Project Examination Examination of Projects for further Recommendations. 1992. & Mantel S. Project Formulation & Implementation. D. Overview and Resource Allocation Framework. Wiley Newbold C. 1998. Performance Examination. 9th Ed. Analysis of Risk. Lucie Press Diwan P. 2000. John Wiley & Sons Machiraju H. Deep & Deep Publications Dayal R. 1997. Implementation & Review. Finnerty J.r. Tata McGraw-Hill Publishing References: Meredith J.M. Complex Investment Decisions under Inflation. 4 th Ed. 1996.J. Financing. the capital expenditures. 2002. Project Management: Strategic Financial Planning Examination & Control. Market and Demand Analysis. 4th Ed. selection. Tata McGraw-Hill Desai V...N. Project Identification. 1st Ed. MBAFN 20302 Credit Units: 03 Course Contents: Module I: Planning of Projects Introduction to Capital and Infrastructure Projects. Appraisal Criteria. Capital Rationing. Patel B. Project Management. Vikas Publishing House Pvt.. Project management. Network Analysis – CPM & PERT. Deep & Deep Publications Anthony R. Ltd. Technical Analysis..R. Project Financing. Project Management: A Managerial Approach. Ltd. 1998. They shall be exposed to fundamental optimization procedures and techniques. Scheduling and Resources Allocation & Leveling Module IV: Project Review and Control Cost & Time Control. Social Cost Benefit Analysis. Management Control Systems. Environmental Impact Analysis.. Mathematical Programming Models for Project Selection. & Rajpal K.INFRASTRUCTURE PROJECT MANAGEMENT AND CONTROL Course Code: Course Objective: The objective of the course is to make the students familiar with the planning.. Financial Analysis. Pre-requisites of Successful Implementation. Mittal Publications • • • • . Zachariah P. Vikas Publishing House Pvt... Generation and Screening of Project Ideas.R. Preparation of Detailed Project Report Module III: Project Implementation Forms of Project Organization. Jr..R. 2001. The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing managerial problems in order to arrive at a decision w. implementation and review the capital expenditure investments with special reference to infrastructure projects.. Project Financing: Asset-Based Financial Engineering. & Govindrajan V. Human Aspect of Project Management. St. Project Management. Introduction to Project Finance: An Analytical Perspective. Impact analysis.. Project Termination and Abandonment Analysis Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • • Chandra P. which are used in Project Management.. Module II: Analysis & Selection of Projects Project Design.

Deep & Deep Publications .B. Project Management: A Development Perspective.• Goel B.. 2001.

1997. 1999. 1992. Hull. Tata McGraw Hill Errunza. Translation and Operating Exposure. Currency Swaps. 1995. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets. Degree of Hedge. Hedging tools for Management of Transaction Exposure and Interest Rate Exposure. Galgotia Publishing Company. Module V: Issues in Foreign Investments Analysis Examination of International Investment Proposals. Recent Developments. J. External Investment Decision – Measuring Total Returns on Foreign Investments. F. This has essentially led to changes in financial environment by linking domestic markets to global markets causing unprecedented increase in opportunities as well as risks. R. 2000. M. 1996. Forecasting Exchange Rates .S. International Financial Management. R. T. Prentice Hall of India. R. Time Series Modelling. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination. . D. Political Risk Analysis. D. V.Technical Forecasting. The course on International Finance aims at equipping the financial manager with concepts. 1994. Singh. Balance of Payments. Module IV: Foreign Exchange Rate Exposure and Risk Management Transaction. and Ma. International Finance. A. G. References: Apte. Futures and Options.INTERNATIONAL FINANCE Course Code: Course Objective: The possibility for companies to look beyond domestic markets while making the financial decisions has given new dimensions to the way these decisions are taken. Module VI: International Taxation and Regulatory Framework International Tax Laws. Currency Futures and Options. Edwards. Introduction to Futures and Options Markets. tools that enable financial decisions making in a global market and help better achieve the objectives of the firm. McGraw Hill International. Seth. Kolb. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. Management in such environment requires understanding of innovative conceptual and physical tools for better financial decision-making. Prentice Hall of India. International Business Finance. Optimal International Asset Allocation. W. C. P. Understanding Futures Markets. Tax Adjusted Present Value Approach. Transfer Pricing – Arms Length Price.K. Fundamental Forecasting. C. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. Exposure from Equity and Borrowing in International Financial Markets. International Financial Markets and Instruments. McGraw-Hill International. MBAFN 20303 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario. Global Business Press. International Monetary System.. International Legal Procedures & Norms Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Levi. W. Discounted Cash Flow Analysis. and Srinivasan. International Financial Management.

Interest Rate Option Models: Understanding.1998. 1996. M.Rebonato. Tata McGraw Hill Publishing Articles from selected journals and magazines. Analysing and Using Models for Exotic Interest Rate Options. John Wiley and Sons. . Kohn. Financial Institutions and Markets. R.

Hire Purchase and Factoring. Corporate Counselling. Taxation. Elements in the Financial Services value chain. Buying. Understanding basic Financial Services and their need. Indian Experience up to now.. Individual Credit Rating. Financial Management. Module III: Leasing Hire Purchase and Consumer Credit Development Of Leasing Hire Purchase and Consumer Credit. Role of Financial Services in Economic Development Module II: Merchant & Investment Banking Meaning. Understanding the interface of regulators and managers for quantifying and dealing with critical factors affecting the Financial Services industry. Procedural Aspects Of Public Issues. Sovereign Credit Rating Practices. Book Building. Factors determining dynamism in the Financial Services industry. Economist is essential. Module V: Mutual Funds Mutual Funds types. 8th Ed. Indian Financial System. Pre-Issue Decision. References . Housing Finance. Securitization Module IV: Venture Capital Financing International Experiences In Venture Capital Financing. 2000. Leasing vs. Forfeiting – Features. Types Of Leasing. Financial Institutions and Markets: Structure.Features. Financial Management: Theory and Practice. K.. Venture Capital Financing In India. Analyst. Types of Credit Rating. 3rd Edition. ICFAI. Post Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For Protection Of Interests Of Investors. Bought Out Deals. 1996.. P. 1996. Advantages and Disadvantages of Credit Rating. Credit Rating: Concept of Credit Rating. 1999. Pricing Methodology And Financial Analysis. ROI in Financial Services. Merits and Demerits. 1999. Pitfalls To Be Avoided. Regulations of Mutual Funds Module VI: Other Financial services Factoring Services . 10th Ed. Project Counselling And Appraisal. Tata McGraw Hill • Regular reading of the Financial & Business Journals.MANAGEMENT OF FINANCIAL SERVICES Course Code: Course Objective: At the end of this course the students will understand: Role of Financial Services in producing and maximizing value. Merits and Demerits. Tata McGraw Hill. Vikas Publishing House • Sriram. Value added in Financial Services.NPV. Value Creation in theory and Practice. Prentice Hall • Pandey. 2nd Ed. Importance & Role in the Indian Financial System. MBAFN 20304 Credit Units: 03 Course Contents: Module I: Introduction Financial services and Value production. Custodial Services Module VII: An introduction to marketing of Financial Services Features Marketing Of Financial Services (Introduction) Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Khan M Y. Growth & Innovations. Tata McGraw Hill References: • Chandra. Handbook of Leasing. 4th Ed. Legal Framework For Leasing And Hire Purchase Companies. Credit Rating Agencies and Their Methodology and Process. 1999.. Loan Syndication And Accessing Debt and Capital Markets.M. • Bhole L M. Organization and Management. Cost Benefit Analysis. Financial Services & Financial Institutions. • Dietrich J Kimball. I.

Portfolio Re-balancing and Upgrading. and Gruber. Raghunathan. • Sharpe & Alexander. 1973. Generating the Efficient Frontier. Portfolio Revision . 2002. 1992.C. Investments. Stock Markets: Theories & Evidence • Graham. J. techniques. and Jordan.J. • Obaidullah.Payoff patterns of elementary options and possibilities of increased diversification. McGraw Hill International. Arbitrage Pricing Theory. J. Capital Asset Pricing Model. Investment Analysis. 2001. Trading Arrangements. Important theories. Investments. Risks in Fixed Income Securities. Jensen’s and Fama’s Performance Measures. 1987. John Wiley & Sons.. R. J. Changing Scenario of Indian Stock Market with Emphasis on Transparency. Inc. S. . 4th Ed. New Jersey. • Barua. M. Motivation for Partitioning of Risk. Company Analysis. J. Tata McGraw Hill References: • Bhalla. and Verma.C. Treynor’s. V. New York. Prentice Hall of India • Fuller. 1987. Prentice Hall. R. D. • Fischer. S. J. Benjamin.L. Module II: Setting the Objectives Risk and Return in the Context of Portfolio.K. Derivatives . V. MBAFN 20305 Credit Units: 03 Course Contents: Module I: Environment of Investment Process of Investment in Financial Assets.K. 1995. Modern Portfolio Theory and Investment Analysis.R. Concept of Business Cycles. Module V: Portfolio Performance Examination & Revision Managed Portfolios and Performance Examination . Module VI: Advancements in Theory of Investment Management Redington’s Immunization. Chand and Company. 8th Ed. Introduction to Futures & Options Markets. Harper & Row Publishers. Indicators of Economic Prosperity. Common Stock Valuation Models. McGraw Hill International.J. The Intelligent Investor. 1996. 1995.. E. Industry Analysis.E. Efficiency of Indian markets. Module III: Security Analysis Fundamental Analysis – Economic & Industry Analysis. Tata McGraw Hill • Hull. Term Structure of Interest Rates. M. Portfolio Management. Prentice Hall of India • Francis. Module IV: Portfolio Construction & Optimization – Modern Portfolio Theory Markowitz’s Risk-Return Optimization. 1988. Single-Index Model. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra. Modern Investment & Security Analysis. Company Valuation.. Macaulay’s Duration. and Farrel. Technical Analysis.A.J. Security Analysis & Portfolio Management. Salient Features & Operations of Stock Exchanges. P. Security Analysis & Portfolio Management. 1994. • Avdhani V.Sharpe’s.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Course Code: Course Objective: This course aims at providing a clear understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges. Himalaya • Elton. Mutual Funds and their Portfolio Management Schemes. Eaglewood Cliffs. regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions both in the context of individual security and portfolio investment. Investment Management: Security Analysis & Portfolio Management.

Payment of Wages Act 1936. Module II: Health and safety. Himalaya. Problems.Act. • Industrial Relations. institutions and approaches to industrial relations and collective bargaining. “Industrial Relations and Labour Laws”. Payment of Bonus Act 1965. Workmen’s Compensation Act 1923. concepts. . Maternity Benefit Act 1961 Module VII: Industrial Relations and Collective Bargaining Industrial Relations-conceptual and legal framework.L.L.C. Vikas Publishing House. H. Mumbai. C. • M. 1926 Module V: Wage related laws Minimum Wages Act. Sound Labour Management Relations Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Labour Laws .role of the State .Fourth revised Edition. Workers Participation in Management. 2000. Functions. latest edition.INDUSTRIAL RELATIONS AND LABOUR LAWS Course Code: Course Objective: The objective of the course is to acquaint students with the main provisions of labour standards. 1948. 19th edition reprinted 2006. Himalaya Publishing House. latest edition. Malik. Oxford University Press. E. New Delhi. Contract Labour (Regulation & Abolition) Act. conditions of employment Factories Act.. Trade Unions Act. Collective Bargaining-an overview. 1995. Pylee and George Simon. Shrivastava. Equal Remuneration Act 1976. Venkata Ratnam. Discipline and Disciplinary Procedure Module III: Laws for handling Industrial Disputes and Contract Labour Industrial Disputes Act 1947. 1970 Module IV: Trade Unions Trade Unions: Meaning. 1946.Kumar.I. New Delhi. 1996. Module VI: Employee Benefits and Social Security related laws Payment of Gratuity Act. • P Subba Rao. The course will develop skills of dealing with unions. References: • P.Constitutional provisions – fundamental rights and directive principles of state policy. 1948. 2000 “Essentials of Human Resource Management and Industrial Relations: Text. negotiating collective agreements and to identify approaches to promotion of sound labour management relations.Everybody Should Know-Universal Law Publishing Company. Cases and Games”.C. Lucknow. MBAHR 20301 Credit Units: 03 Course Contents: Module I: Introduction to Labour Laws Labour Law origin . Industrial Employment (Standing Orders) Act. Bargaining and Negotiating skills. Vikas Publishing House. • Mamoria CB: Dynamics of Industrial Relations. “Industrial Relations and Personnel Management”. 1972: Provident Fund Act 1952. • S. Reprinted 2006 .S.1948.Y. Eastern Book Co..S.purpose . “Industrial Law”.

ORGANIZATIONAL STRUCTURE, DESIGN AND HR PLANNING
Course Code: Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives. Moreover to develop theoretical and practical insights alongwith problem solving capabilities for effectively managing the organizational processes.

MBAHR 20302

Credit Units: 03

Course Contents:
Module I: Overview of Organization Determinants of Organization Design. Parameters of Organization Design Module II: Organization & Environment Organizational Strategy. Organization & Technology Module III: Types of Organization Structure New Design Option. Power & Conflict in Organization. Paradigm shift in Organization Design. Organization Effectiveness Module IV: HR Planning Objectives, Benefits, Advantages, Remediation & Problems Module V: HR Planning Tools, Methods & Techniques – Linkage of Planning HR. Planning with other HR Functions, Recent Trends in HR

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Peter M Senge, 1990, The Fifth Discipline: Century Business. • David A, Nadler & Michael Tushman, 1997 “Competing by Design”, Oxford University Press., References: • Russell L Ack off , 1999, Recreating the Corporation : A Design of Organization for the 21st Century. Oxford University Press. • David K. Banner & T Elaime Gague, 1995, Designing Effectives Organisations : Sage Publications.

PERFORMANCE MANAGEMENT SYSTEMS
Course Code: Course Objective:
In today’s competitive environment, the one who keeps delivering results will survive! The paper aims at developing a perspective of continuous improved performance as the sole criteria for success. It also talks about how careful, systematic planning can lead to enhanced performance.

MBAHR 20303

Credit Units: 03

Course Contents:
Module I: Overview of Performance Management Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance Appraisal: The past & the future; Human Resource Development & Performance Appraisal; Planning Performance & Role Clarity, Accountability and Effectiveness Module II: Process of Performance Appraisal Measuring Performance Appraisal – Objectives & Indicators; Methods of Appraisal – Contemporary & Modern methods; Competency mapping & potential appraisal – Case studies; Performance feedback & counseling Module III: 360 degree Feedback

Definition, methodology, advantages/disadvantages of Feedback, RSDR Model, Criteria for success, Experiences in 360 appraisals.
Module IV: Performance Management in application Performance Management and development; Performance Management and Pay; Creating High Performance organization. Module V: Emerging Concerns & Performance Management Performance Management and ESOP; Indian experience in Performance Management; Appraisal for future – going beyond tangible performance. Performance Management practices – Live Projects

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Baldvin Kieran: Managing Individual Performance • Armstrong Michael and Berron Angela (Jaico) : Performance Management References: • Cartin Thomas J: Principles & Practices of organization performance Excellence • Fisher M: Performance Appraisal • Newman Milkovich: Compensation • Modi B K: Performance – A Manager’s challenge • Rao T V: 360 deg Feedback • Rao Pareek: Redesigning P A System • Watling Brian: The degree Appraisal checklist

RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT
Course Code: Course Objective:
The course aims at providing theoretical and experiential approaches to the recruitment and selection process along with up-gradation of hard and soft skills. It further focuses on the enhancement of student’s ability to obtain, maintain and diversify requisite skill sets for their growth.

MBAHR 20304

Credit Units: 03

Course Contents:
Module I: Recruitment and Placement Job Analysis Writing Job Descriptions Job Specification Job Analysis in a Jobless World Module II: Personnel Planning and Recruiting The Selection Process Employee Planning and Forecasting Basic Selection Model: The Decision Theory Approach Developing and Using Application Forms: The Application Blank Information Technology and HR: Recruiting on the Internet The Global Talent Search Module III: Employee Testing and Selection Basic Testing Concepts Psychological Testing: An Asset in Selection & the Critical Overview The Psychometric Testing with special reference to:  FIRO - B  BELBIN  MBTI  TAT Interviewing Candidates Module IV: Training: Aims, Contexts, Choices and Dynamics Training Strategy Culture and Other Contexts Overview of the Training Process The Training System Training Centers and Like Institutions Module V: The Training Process in Action Establishing the Objectives and Preparing the Partners Designing the Program Training Methods Developing the Group and the Climate Trainers and Training Styles Post-training support for Improved Performance at Work Examination of Training

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. • Dessler, G. 1997, Human Resource Management, Prentice Hall of India. • Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. • Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.

• Kanungo. Sage Publications. • Potts. India. • Greenberg. • Ramnarayan. McGraw – Hill International. R. F. India. R. 1994.N. A-Z of Training & Development. Emerging issues in Management.References: • Barat. Boston. • Luthans. Organizational Behaviour.A. & Mendonca M. & Rao. S. Managerial Dilemmas: Cases in organizational behaviour. Work Motivation models for developing countries. N. Allyn and Bacon. Excel Books. 1998. 1996. R. 1998. J. 1993. Michael 1998.M. Kogan Page . Behaviours in Organizations. Tata McGraw-Hill. & Baron. India.

2001.. Thompson Press Publishing. • Srinivas R. • Tanuja Agarawala (2007) Strategic Human Resource Management. Oxford Blackwell.STRATEGIC HUMAN RESOURCE MANAGEMENT Course Code: Course Objective: This subject provides an understanding of the strategic contribution of the Human Resource Management (HRM) function. Strategic Human Resource Management. Strategic Human Resource Management. Strategic Human Resource Development. types of HR strategies. Strategic Human Resource Management: Strategy and Action. Human Resource Management. the process of strategic management Module II: The Concept of Strategic HRM An investment perspective of HRM. • Gary Dessler . Prentice Hall of India. criteria for an Effective HR strategy. Thompson Press Publishing. • Beardwell and Holden. Work-life Integration Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Mello Jeffrey A. challenges in SHRM. formulations of strategy. Module III: Strategic HRM in Action HR Strategy defined. Content of HR strategies. dimension so as to illustrate the concept of competitive advantage applied to human resources. This course will place previous studies of human resource management within a strategic. Mentoring Relationship. Key concepts of strategy. Module IV: Impact of HRM on Business Performance Human Resource Evaluation. Prentice Hall of India. 1997Human Resource Management. MBAHR 20305 Credit Units: 03 Course Contents: Module I: The Concept of Strategy Strategy Defined. London Pitman. 2002. . Kogan Page • Mahey C and Salman G. strategic HR Vs Traditional HR. Aims of SHRM. strategic management. Kandula. Strategic HRM. Module V: Future trends in Strategic HRM Approaches Career Management. Rationale for HR Evaluation. Approaches to HR Evaluations.Definition and Overview. Barriers to Strategic HR. integrating the business and HR strategies. purpose. Measures of HRM Performance. 1996. 1996. Formulating HR strategy. References: • Michael Armstrong.. Approaches and models to SHRM and the evolving strategic role of HR. The emphasis will be on the strategic significance of HRM.

Reasons. Laws relating to products. Cargo. To expose the student to the current business scenario for export and import in emerging market economies.GLOBAL TRADE IN NEW MILLENNIUM Course Code: Course Objective: To make the students learn the significance of trade barriers. Tata McGraw Hill . Appeal and Appellate procedures. Module II : BEM’s ( Big Emerging Markets) Main Global Emerging Markets and their analysis from Indian point of view. Opening Services Market and Uruguay Round. Future of state trading Module VII: Legal Dimensions Type of legal issues. Credit and Currency fluctuation risks and their management Module VI: Indian Government & State Trading Canalization of imports and exports. Module IV: Global Marketing of Services Growth of world services export.H Hall. packaging and promotion. letter of credit. Economic. Vikas Publishing House Pvt.Rao. legal dimensions of global trade. Type of Trade Blocks.M. Arbitration Vs Integration Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO and International Trade . To teach the rising scope of international trade in services. Module V: Risk Management in Global Trade Commercial . Module III: Globalisation Vs Anti Globalisation Barriers – Tariff & Non Tariff. MBAIB 20301 Credit Units: 03 Course Contents: Module I: Trade Blocks Definition of Trade Blocks. Various Trade Block Groups and their Market Characteristics.China.B. Foreign laws. East Europe. Structure of Global services market. Latin American.Political. Internet Based services Marketing. Role of State. Customs. Labor & Political Union. References: • International Business. To teach the elements of canalization in import and exports from India. Charlee W. Competing in the global market place. Manjula Guru. Ltd. the risks. leading Exporters and Importer of commercial service export from India.

Thrust Areas. Exim Bank and Project Exports. Module III: Global F. Dispute Settlement Module II: WTO: Structure. Structure. Export Promotion. Objections by third world. Asian Crisis – Role of IMF.INSTITUTIONS OF INTERNATIONAL TRADE ORGANIZATION Course Code: Course Objective: To impart complete structural. formative. Forfaiting. Financing the bank. Tariff Conversions. MBAIB 20302 Credit Units: 03 Course Contents: Module I: World Trade Organization Evolution of GATT and WTO. Organization. S. IBRD. Decision Making. Articles of Agreement Contingency Financing. Problems ahead. Membership. Edward Mason & Robert Asher . MIGA. Czinkota The World Bank. WTO at Cancun – 2003. Gurumurthi • • Best Practice in International Business. International Trade Policy – next 25 years. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO. functional knowledge of WTO and also global repercussions of WTO dismantled regimes. I’s World Bank – Birth – Bretton Woods. EXIM Bank of India – Evolution. Exim Bank International Monetary Fund – Formation & Role. Special Drawing Rights. IDA. Development projects. Quota’s for Developing Countries. WTO – Seattle Conference. To enable students learn and appreciate the role of world financial institutions. World Bank and India. Functions. MFN Principle. IFC. Amrita Gulla • WTO & International Trading. ICSID. Uruguay Round Protocol. Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights. Indian Perspective Preamble. Module IV: IMF. Financial Assistance Schemes. MB Rao References: • IMF and Developing Countries. India’s Response – a) TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity. WTO – China Impact.

Role of an International Manager. Richard D Irwin Inc. NAFTA. Relevance to India’s Economy. ACM. Economic Systems. Export Management Cateora & Hess. Theory of Comparative Advantage. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schmiltoft. Management of Policy Relationship. Wesley Pub. Conflict between Industrialized & Developing Countries. Per-Capita Income. International Investment – The FDI Route Module II: International Economic Activities of a Nation BOP – Fundamentals and the Accounts. Product Cycle Theory. ASEAN. Multinational Business Finance. Macro Economic Issues. Export Trade Czinkota – 6th Edition. GNP. the Asian Crisis. Purchasing Power. International Marketing 3rd Edition. GDP. CARICOM. Cartels. China Module IV: Global Policy Environment Weak International Institutions. To enable students to translate economic measures on global scale.INTERNATIONAL ECONOMICS ENVIRONMENT AND POLICY Course Code: Course Objective: The purpose of studying the course is to develop a holistic understanding of dynamics of world economic changes and how to effectively operate in this environment. UCP P K Khurana. Free Trade. The World Economic Outlook . Export-Import Restrictions and Promotion. Dumping – Antidumping Module III: Regional Economic Integration & Economic Transformation Levels of Economic Integration. Debt Problem. To develop an understanding of global policy issues and their effects to shape tomorrows world trade. To visualize the importance of transactional economic relationships and consequential nation transformation. SAARC. New Trade Theory – Competitive Advantage of Nations. EFTA. Transformation of Russia. Co. IMF References. Eitleman & Stonehill. Investment Policies. International Business • • • • • • References: ICC Poms. East Europe. Sweet & Mexwell – 2000. SAPTA. European Economic Integration. Addison. ECSCA. MBAIB 20303 Credit Units: 03 Course Contents: Module I: Overview and Theoretical Foundations The world economy – Major developments.

Module III: Central Excise Clearance Customs Clearance of Export Cargo. Shipment of Export Cargo. Module IV: EXIM Policy Framework EPCG Scheme. Customs Clearance of Import Cargo. of India Publication Division Handbook of DGFT Publications – Ministry of Commerce. of India c) Importing country d) for claiming export assistance. geographic and cultural distances and the transaction of monetary payments is also extended. To impart knowledge of documentation. the aim of the subject is to bring forth the extreme importance of global trade procedures and detailed documentation. Import Procedure and Documentation. Role of Excise Department. Exercise on Negotiation of Export Documents. . How to Export. Course Contents: Module I: Introduction Export documentation Framework – the need. private functionaries involved to enable the export manager to develop a systematic methodology to handle export. To enable students to understand the relevance and importance of various government policy measures for export as well as import. Due to these complexities. Nabhi Publications References: RBI Mumbai 1985. Reading and understanding an L/C. Module II: Documents for processing export order and legal implications Processing of an Export Order & Payment Terms. Working of DGFT & JCCIE Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • 1999. Export Oriented Units and Special Economic Zone. documents as per requirement of a) the contract b) Govt. Duty Exemption Pass Book Scheme. government departments. Role of Clearing and Forwarding Agents. Foreign Exchange Regulation Act and Introduction to FEMA.INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION Course Code: Course Objective: MBAIB 20304 Credit Units: 03 Global exchange of goods and services takes place over time duration. Govt. INCO Terms. Booklet on Export Procedures and Documentation Handbook of Exim Procedures and Documentation – Govt. of India.

D. Currency Swaps. Exposure from Equity and Borrowing in International Financial Markets. thus creating great opportunities and risks. To teach them via live case studies the exchange rate management. International Financial Management. Tata McGraw Hill Publishing • Articles from selected journals and magazines • Redhead Financial Derivatives. Introduction to Futures and Options Markets. . Analysing and Using Models for Exotic Interest Rate Options. Tata McGraw Hill • Errunza. J. 1996.C. Degree of Hedge. the flow of finance is free and unrestricted for organizations. Pay mechanism including Escrow Account & ACU mechanism. Currency Futures and Options. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. 1994. The aim is to impart knowledge of global foreign exchange and risk management.R and Ma C. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination. McGraw Hill International References: • Apte. R. Global Business Press • Rajwade AV. Capital Account convertibility. 1992. 1997.S. International Business Finance. Module V: Foreign Exchange Risk Management Concept of Hedging. Forward Rate Agreements (FRAs).. Singh. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. P. Forecasting Exchange Rates. Recent Developments – Euro as an emerging currency. International Monetary System. 1999. To make learn global financial theory and financial decision making. Prentice Hall of India • Edwards. Balance of Payments. M. R.D. Forecasting analysis of sentiments. V. Module IV: Foreign Exchange Rate Exposure and Measurement Transaction. McGraw-Hill International. Futures and Options. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets. Prentice Hall of India. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levi.MANAGEMENT OF FOREIGN TRANSACTIONS: A BANKING PERSPECTIVE Course Code: Course Objective: In today’s borderless country economics. International Finance. 1995. Futures and Options. Management of Transaction Exposure and Interest Rate Swaps (IRS/015). F. and Srinivasan. John Wiley and Sons • Kohn. M 1998 Financial Institutions and Markets. Cost of Hedging.G. 1996. T. To show students the importance of a bank in global business and role of currencies. Interpretation of market news. International Finance & Risk Management – Academy of Business Study • Hull. MBAIB 20305 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario.W.W. Foreign Exchange. • Kolb. Prentice Hall of India • Rebonato. Interest Rate Option Models: Understanding. Understanding Futures Markets.R. Translation and Operating Exposure.

Therese M.Need & Format. Corollaries of Indemnity.endorsement. Basic and mandatory activity of any Insurance Organization. Fundamentals of risk and insurance. John & Sons.Utmost Good Faith. Insurable Interest.Premium Module IV Underwriting practice in India and other countries–Co-insurance and Re-insurance practice. Rating . Proximate Cause. Motor Vehicle Act. Self survey and In-house survey. various aspects of the insurance. Claim procedure – Surveyors regulation and requirements. The Professional Approach.APPLICATIONS OF GENERAL INSURANCE Course Code: Course Objective: The subject is designed by keeping in view about the requirement of knowledge of History of the Insurance in India. Module III Policy Document . Wiley. Emmett J and Vaughan. References: • Harvey W. Legal Principles of the insurance – The Indian contract Act 1872.Dictionary of Insurance Terms / Barron's Educational Series • Vazir Ahmed Khan .P. MBAIR 20301 Credit Units: 03 Course Contents: Module I The Conceptual Framework. General Insurance (nationalization) Act 1972. Miscellaneous documents. Functions of IT Personnel and IT Department. Insurance forms-proposals – cover note. Loans.Wiley. The Insurance Device. basic principles of Insurance along with their implementation in to operation with the help of legal and financial principals. WC Act. Indemnity. Kevin. The Insurance Times publication . Nomination. Financial Aspects of Insurance Business Other Special Need Plans Application and Acceptance Investment and Accounting Module II The Basic Principles . Survey protocol and MOU. Brief on Insurance Applications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dowd. Beyond value at risk. Arbitration Act. Inc • Vaughan. Surrenders. Lapse and Renewal. Act. John & Sons.W. The Classification of Insurance Business.System Life cycle analysis and design .The Evolution of Computers. Foreclosure. Rubin .All About Insurance.. M. Module V Introduction to Information Technology to Insurance industry . Assignment. Premium Payment.policy . Computer Hardware-Software–Concepts . IRDA Notification.

References: • Gene Stone. Health Insurance Products. property and assets insurance. Module V: Other Types of Insurance Salary Saving Schemes Keyman Insurance Partnership Insurance. Module III: Personal Insurance Principle of Health Insurance.. IC-22. its functions and benefits. Pricing of life insurance products. Life and Health Insurance Underwriting. will help students develop and understanding of different facets of life insurance. Module IV: Social Security Schemes Social Dimensions of insurance and the main features of Social Security Schemes launched by the Government. Insurance Company Operations. Whole Life Plans. LOMA . Module VI: Reinsurance Module VII: Personal Insurance Health Insurance Pension Group Insurance Products. Besides product pricing method. Annuity Plans etc. Life Insurance Corporation of India. social security schemes. Group Insurance Products Pension Policies. Overseas mediclaim insurance.LIFE INSURANCE – UNDERWRITING AND CLAIMS Course Code: Course Objective: The course will provide an understanding of the basic concepts and principles of life insurance. Insurance Institute of India. MBAIR 20302 Credit Units: 03 Course Contents: Module I: Introduction Basic concepts of life insurance. Module II: Individual Plans / Products Salient features of plans of individual insurance – Term Assurance Plans. Combination of Whole Life and Endowment Plans. the broad features of individual and group products. (LOMA) • Barbara Foxenberger & Jane Lightcap Brown. Motor Vehicle Policy. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Text: Life Insurance Underwriting. Endowment Plans. Children’s Plans. its functions and need and its role in the economy of the country. reinsurance etc. Manual for Agents. The course also provides understanding of policies of health. Personal Accident Policy. Principles of life Insurance.

principle of utmost good faith indisputability of policies Proximate course etc. MBAIR 20303 Credit Units: 03 Course Contents: Module I Ingredients of a contract and legal aspects of insurance with special reference to insurable interest. Embarrassing Recommendations Tariff Advisors Committee. . their implications and limitations will also be discussed with real life case.) and LIC Act 1956 – Genesis Expectations and Objectives.. Investment of Funds etc. Module II Insurance Act 1938 (With Special Reference to Actuarial Valuation.. Assignment. Module IV IRDA Act 1999 Its Provisions in full Module V Registration of Insurance Companies Regulations. Postal Life Insurance and Reinsurance. Agency Regulations Accounting and Investment Regulations Rural Business Regulations Actuaries Regulations Code of Conduct for Advertisement Regulations Surveyors Brokers IPA Regulations etc. Module VI Consumer Protection Act ISO and OMBI DSM Its Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Study Material on Relevant Acts and Commentaries given as handouts. contracts of indemnity. Module III General Insurance Business Nationalization Act 1972 and the Malhotra Committee Report 1994. Surplus Nomination..REGULATORY FRAMEWORK OF INSURANCE Course Code: Course Objective: The course will provide an understanding of insurance regulations in pre and post nationalization period with latest updating. Details of various Acts.

Education and Training Contingency Planning. I/O analysis. proximate cause. Perception. Handling cost. material Facts. contribution. Acceptance of Proposals . Risk retention and controldiscuss hazards and risk. Against the gods. Loss reduction Measure. Contingency policy . Avoidance. Industrial All Risk policy. Organization Chart. importance. Module II: Practice of Risk Management Risk Management process and administration.Nature of risk and human behavior. Loss cost. .RISK MANAGEMENT AND INSURANCE Course Code: Course Objective: This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Reinsurance concept and methods. Handling of risks. Warranties – Conditions. endorsement renewal receipts. Private and social Cost. Corporate risk management – function. Beyond value at risk. sharing. major area of control and measures. subrogation. Project insurance and Loss of Profit policy. fundamental statistical analysis. Risk identification.Physical and Moral Hazards. Wiley.utmost good faith – insurable interest.proposal form cover note certificate of insurance. Claim procedure and survey. Risk Retention. Module VI: Documentation Insurance forms . co-insurance. John & Sons. Inc. Kevin. Reduction and Transfer. The cost of risks. Inc . Second part of the course is to introduce students to the principles and practice of insurance. Module IV: Insurance Introduction Concept of Insurance Classification of Insurance life and non life (General) basic principle of insurance. including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool. indemnity. Influence factors. Risk reduction and control. Funds management. Risk avoidance. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Peter L. Characteristics and developing tools. Satellite insurance . Concept of Risk Control and Examination of various risk control option. subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. policies. Module III: Process and Technique Risk Analysis: . Statistical methods and probability concepts. John & Sons. Premium Rates calculations Bonus /malus in Premium investments. Special class of Insurance Oil and Energy . Bernstein Dowd. Module V: Economics of Insurance Economic principal of Insurance. operative causes. Wiley. Risk Transfer. MBAIR 20304 Credit Units: 03 Course Contents: Module I: Introduction Risk and uncertainty.

BUSINESS PROCESS SYSTEM
Course Code: Course Objective:
This course will expose the students to describe process development by making a distinction between the development processes, the management process and supporting process in line with evolving standards. It also introduces object- oriented approach to provide a better balance with conventionally structured systems approach. It then describes the use of models to precisely define systems, processes, data and their co-relation.

MBAIT 20301

Credit Units: 03

Course Contents:
Module I: Business Process Optimization Understanding Business Process and e Process, Business Process Optimization, Business Modeling and Business Strategy for IT, Understanding Work Flow Automation and Value Chain. Module II Implementation of Business Process Life Cycle: Various Parameters that effect business process, Business Process redesign Module III: Introduction to Data Modeling Techniques Methodology, tools and techniques. Systems Modeling, Logical and Physical Models, Data Modeling, Entity relationship Diagram, Entity, Attributes, Domain, Key Relationships, Cardinality notations, Degree Generalization, Strategic Data Model, Data modeling during Systems Analysis. Module IV: Introduction to Modern Structured Analysis Methodology, tools and techniques, process and concepts - Decomposition, Decomposition Diagram, Logical Process and conventions, Structured English, Decision Table, Event Decompositions Diagram, DFD, information engineering, Prototyping, Rapid Application Development model driven development, joint Application Development. Module V: Introduction to Object Oriented Analysis & Modeling Reading and interpreting an object model, describing object modeling in the context of systems analysis with the help of class diagram state diagram and event diagram.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

• • •

Jeffery L. Whitten, Systems Analysis & Design Methods, Tata Mc Graw Hill Awad, Systems Analysis & Design Methods, Galgotia Publications Hoffer, Systems Analysis & Design Methods, Tata Mc Graw Hill

MANAGEMENT OF SOFTWARE PROJECTS
Course Code: Course Objective:
This course is to familiarizing students the concept of Software Project Management, which is an umbrella activity within software engineering.. It begins before any technical activity is initiated and continues throughout the definition, development and maintenance of computer software.

MBAIT 20302

Credit Units: 03

Course Contents:
Module I: Software Project Management Concepts Management Spectrum, People, product, process, project The W5HH Principle. Module II: Software Process and Project Metrics Measures, Metrics and Indicators, Metrics in the process and project domain, software Development., Metrics for s/w quality, integrated Metrics within the s/w process, metrics for small organization, establishing a s/w metrics program Module III: Software Project Planning Observation on estimating, s/w scope. Resources, s/w project estimation, decomposition techniques, Empirical Estimation Models, Make/Bye Decision, Automated Estimation Tools. Module IV: Risk Strategic Risks, Risk Identification, Risk Projection, Risk Refinement, Risk Mitigation, Monitoring & Mgmt., Safety Risks and Hazards, RMMM Plan. Module V: Project Scheduling and Tracking Concepts of Lateness and basic principles Relationship between People and Effort, Defining a Task Set for s/w project, selecting s/w engg. Tasks, Major Task, task n/w, Earned value analysis, error tracking, project plan. Module VI: Software Configuration management Baselines, SCM Process, Identification of objects in s/w conf., version control, change control, configuration audit, status reporting. hands-on on MS-Project.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Bob Hughes & Mike Cotterell, 2002 ,"Software Project Management" Third Edition ,McGraw-Hill References: • Managing Software Requirements: A Unified Approach (The Addison-Wesley Object Technology Series), Dean Leffingwell, et al (Hardcover)

OBJECT ORIENTED DATABASE MANAGEMENT SYSTEM
Course Code: Course Objective:
In today’s fast growing world usage of relational database is important but not enough, Consider an OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is a good choice when you have all three factors: business need, high performance, and complex data. This course aims towards familiarizing students with RDBMS as well as OODBMS.

MBAIT 20303

Credit Units: 03

Course Contents:
Module I: Database Concepts Introduction to Database and advantages of Database Management System, Intro to different Types of DBMS, Relational DBMS, Normalization of Data, Relationships, Data types and Data Constraints, Hands – On MS Access (Tables and Queries). Module II: SQL (Using Oracle or SQL Server) Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, Nested Queries, Creating New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, Group By & Having clauses, etc. Module III: OODBMS OOP’s concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS, Overview or ORDBMS, Module IV Unified Modeling Language, Description, Modeling, Concepts and Tools.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text:

C.J. Date ,An Introduction to Database

References: • Bieter Adriaans & Dols Zantinge, Data Mining

Open a file.Logical operators. The continue statement. getchar( ). getch( ). Data Abstraction. Pragma directive (#pragma) Module II: Functions and Operations Functions: Passing arguments by value address and arguments. Standard Input (cin). Library functions: printf( ). Pointer arithmetic. BPS Publications . ifstream . Binary I/O [ fread( ). get and put.Reference operator (&). data abstraction and object oriented concepts. fopen( ) and fclose( ). Scope of Variables (Global. #include. Dynamic Memory Allocation-Operators new and new[]. Preprocessor commands: #if. Polymorphism. Returning values using return and argument list. Text files. strcpy( ). #define. Conditional inclusions (#ifdef. #ifdef. #ifndef. The for loop . Module IV: Compound Data Types Arrays . #else.Binary files Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Balaguru Samy. Tata Mc Graw Hill Kanetkar. Conditional Operator . Stream input and output [ fgets( ). Data Types-Identifiers. #if. This course introduces the advanced programming concepts of C++. Object Oriented Programming with C++. C++ Standard Library: Input/Output with files. Fundamental Data Types . Explicit type casting operator. MBAIT 20304 Credit Units: 03 Course Contents: Module I: Introduction to C++ Variables. Defined data types (typedef). Null pointer. fwrite( ) ] Module III: Control Structures Conditional structure: if and else . Inheritance. #endif. C++.The selective structure: switch. Let us C++. Jump statements. Precedence of operators Basic Input/Output. gets( ). The exit function . Declaration of Variables.Iteration structures (loops). Bitwise Operators etc.Data structures. String Data Type Constants :-Defined constants. The do-while loop. Focus is on software engineering principles in programming.Relational Operators (>=. Arithmetic Operators . strcmp( ). Nested structures. putchar( ). Random file movement [ fseek( ). getc( ).Local). Module V: Object Oriented Programming Classes : Introduction to classes . putc( ) ].Standard Output (cout). Closing a file. accessing arguments from the command line for main(). #undef). Encapsulation.Declaring variables of pointer types. putch( ). puts( ). Constructors and destructors. Accessing the values of an array.SOFTWARE DEVELOPMENT Course Code: Course Objective: Students will experience hands on the tools will use to create application. Source file inclusion (#include). Pointers to pointers. The while loop. Pointer initialization. .<=). BPB Publications R B Patel. #else and #elif). Declared Constants Operators . Arrays as parameters. Pointers and arrays. tellg() and tellp() .Dereference operator (*). getche( ). cin and cout for strings Preprocessor directives -macro definitions (#define. Initializing arrays. Standard Buffered File I/O: The file handle concept. Data Hiding. Pointers . The keyword this.Operator delete and delete[]. Variable Initialisation. strlen( ). seekg() and seekp() . File opening modes (binary and text). Multidimensional arrays. Pointers to functions. fputs( ). The goto statement . #endif.Declaring an Array. and understanding the purpose and intended application of language features.Assignment Operator .The break statement .fstream: Stream class to both read and write from/to files. Ofstream. ftell( ) ]. Pointers to structures. Data Structures.

e-ERP. Module II: Introduction of Web Client Web Server. CRM. and Operators & Expressions. Introduction to various Business Processes like Inventory Management. Building & Processing Web Forms. Static & Dynamic Web Sites. Advanced HTML tags. Using Scriptlets. Module V: Resource connectivity using ASP Web Development with Active Server Pages. Getting Information about HTTP Request with the Request Object. Business transactions on the web provide enterprise-wide process integration as well as connect businesses with global business partners. Interacting with users. Retaining Information between sessions using Cookies. Database Server.Prentice Hall. MBAIT 20305 Credit Units: 03 Course Contents: Module I: Web Enabled Business Solution Introduction to E-Commerce.Business and Web Enablement. Handling Events. E. Forms. Processing Web Data with the Server. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • David Ferris & Larry Whipple. development tips and tools. Case Studies. working of Application server and Web Server. These concepts will be put into practice through the industry project. Functions. Creating Frames & Windows. 2001. Applications Server. hosting and site administration. Frames. Session & Application Objects. Server Site & Client Site Technology. “Building an intelligent e-business”. Hyperlinks. Working with Objects. . Module III: Building web pages using HTML HTML primer. Programming statements. DHTML. Programming Web databases. students will learn how web-enabled business processes can increase profitability and performance and improve customer relationships. Through industry project. Purchase Order Management. KM. and Processing Forms. Learning to use HTML tags .WEB ENABLED BUSINESS PROCESSES Course Code: Course Objective: Students will be taught how to web-enable a real time business process. Value Storehouse. Cascading Style Sheet Module IV: Building dynamic web pages using Java Script & VB Script Embedding JavaScript & VBScript in HTML. Tables.

Reinforcement. Module II Consumer as an Individual. consumer life styles. Module III Attitude. PHI publications 7 the edition. Behavioral Learning and Cognitive Learning Theory. Shopping attitudes and behavior. Module IV Group Dynamics and Reference Groups. Goals. Consumer Behaviour . MBAMK 20301 Credit Units: 03 Course Contents: Module I Consumer demographics. Social Class. Impulse purchases and customer loyalty. types of consumer decision making. Perception. Imagery. Consumer Buying Decision Process. It makes a connection between customer behavior principles and the elements of marketing strategy. where people shop. Retailing implications of consumer demographics and lifestyle. Subculture Module V Opinion Leadership Process. Attitude Formation and Change. Consumer profiles. Learning. Consumer Behaviour. Self and Self Images. Consumer Behaviour • Soloman. Motivation. Response. Personality. References: • London & Bitta. Diffusions of Innovations. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schiffman and Kanuk. Lifestyle marketing. Allowing the students to see how an understanding of customer behavior is crucial to successful marketing programs. Environmental factors affecting consumers. Needs.CONSUMER BEHAVIOUR Course Code: Course Objective: To identify and understand the consumers behavior both household market and business market. Family Decision Making. Brand Loyalty . Cues. Adoption Process. Culture.

DISTRIBUTION MANAGEMENT AND LOGISTICS
Course Code: Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain from the perspective of Distribution Management. The learning is focused on developing the various models of logistics & supply chain to suit domestic as well as global markets.

MBAMK 20302

Credit Units: 03

Course Contents:
Module I Marketing Channels – structure and functions, channel mix decisions. Channel Design and Implementation – segmenting, targeting, establishment of new channels or refining existing channels, identifying power sources, channel coordination. Module II Channel Flows – definition and concepts, Channel Structure and Membership Issues, Vertical Integration of Marketing Channels – costs, benefits, need. Module III Channel Power – nature, sources, balancing and exercising power, influence strategies. Module IV Channel Conflict – nature and degree, sources, consequences, conflict resolution strategies, Channel Performance: Monitoring & evaluation Module V Channel Institutions – retailing – definition, choosing retail positioning, strategy and strategic issues in retailing, an overview of non-store retailing, electronic channels, wholesaling and franchising, Logistics System – concept, objective and scope, the system elements, transportation, warehousing, inventory management, packing and unitization, communication and control, importance, Strategic Logistics Planning – logistics strategy, implementation and management.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Stern & El-Ansary , Marketing channels, PHI Publication. References:

• •

B.S. Sahay , Supply chain management for global competitiveness, McMillan. Gattorno and Walters, Managing the supply – a strategic perspective, McMillan.

MARKETING OF SERVICES
Course Code: Course Objective
The course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. Competitive advantage.

MBAMK 20303

Credit Units: 03

Course Contents:
Module I: Understanding Services Marketing of Services: An Overview; Evolution of Services Marketing; Concepts and Issues; Services Characteristics; Growth and importance of Services in the National Economy; Conceptual Framework for Marketing of Services; The service experience as a process; Understanding Services: Service Encounters, Service Systems, Critical Incidents ; Service Encounters: service systems, critical incidents; Case Study: British Airways Module II: Understanding Customers Understanding Services and their Buying Behavior in Services; Customer Exceptions, Needs and Perceptions; Segments and Targeting Customers; Focus on Customers; Service Failure; Service Recovery; Handling Customer Complaints; Customers Relationship Management; Customer Relationships in the Market Place; Customer Retention Strategies; Understanding and Measuring Customer Satisfaction and Service Quality; The Return on Quality; Moments of Truth Module III: The Service Marketing Mix Marketing of Services: Positioning of Service; Search for Competitive Advantage; Developing Positioning Maps. Marketing of Services: Creating Services and Service Blueprinting; Planning, Creation, Blueprinting and Branding of Services; Marketing of Services: Pricing Strategies; Pricing Strategies: Planning and Implementation; Marketing of Services: Promotions Strategies, Developing Communication Mix; Customer Education; Developing Communication Mix; Planning and Managing Service Delivery; Options for Service Delivery; Place and Time Decision; Creating Value through Service Quality & Productivity Improvement; Demand Management in Services; Measuring and Managing Capacity; Strategies for Managing Demand. Module IV: Strategic Issues in Management of Services Strategic Issues in Services Marketing; Internal Marketing; Managing Service Employees; Motivating Employees. Global Strategies for Services; Services in the Global Economy; Strategies for Trans-national Services; Harnessing Technology to Enhance Value in Services; Applying Technology to Services; Marketing Implications of the Internet Services Marketing: Some Module V: Application Areas Marketing Financial Services; Marketing Banking Services: Some New Developments; Group Project Presentations.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Christopher Lovelock, 2001 “Services Marketing”, Pearson Education. • Valarie A Zeithaml and Mary Jo Bitner, 1996, “Services Marketing”, McGraw Hill, Singapore. References: • Christian Gronroos, “Service Management & Marketing: Managing the Moments of Truth in Service”

PRODUCT AND BRAND MANAGEMENT
Course Code: Course Objective:
In congruence with the aim of marketing to convert a commodity into an identifiable product and to a subsequent brand, the following two processes will be adopted: Impart comprehensive understanding of the process of conceptualization and the development of a product including its positioning and pricing strategies. Focus to understand the concept of branding, developing a brand personality, identity, image, revitalization options and the methods to evaluate the brand.

MBAMK 20304

Credit Units: 03

Course Contents:
Module I: Product Management Introduction and Concepts, Classification, Product Mix and Line decisions. Methods of positioning, Managing premium products and brands. Module II: New Product Planning Product Life Cycle, Product Development Process, New Product Launches, Pricing Decisions & Strategies. Module III: Evolving a Brand Concept of branding, the challenges faced by brand managers, the value of a brand to customers and the organization, Selection Criteria for Name, Symbol and Slogan, Creation of brand personality and the approaches to develop brand personality scale, brand image sources, identity and positioning, identity dimensions, core identity and extended identity of brands. Module IV: Brand Re-vitalization Brand & Line Extensions, Marketing Mix for Brand Extensions, Co – Branding. Upward and Downward stretching of brands. Module V: Managing the Brand Systems The complexities of managing brand systems, including brand roles, brand hierarchy & branding benefits. Brand Equity, Brand Awareness, Brand Loyalty, Brand Associations, Brand Promise, Brand Recognition, Recall and Brand Equity. Brand Examination based on cost based and customer based Examination methods.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: Subroto Sengupta, Brand Positioning, References: • Cowley. D , Understanding Brands • Jean Noel Kampferer, Strategic Brand Management • David Aaker, Building strong brands • David Aaker ,Brand Leadership

RURAL MARKETING
Course Code: Course Objectives:
The objective of this course is to evolve students understand the growing significance of rural marketing. It highlights the emerging trends in rural marketing and points to a steep learning curve for companies eyeing rural markets in India. The peculiarities of the rural customers in India are to be studied and the students are prepared to face the future challenges of rural India.

MBAMK 20305

Credit Units: 03

Course Contents:
Module I: The Call of Rural Marketing Rural marketing an overview, rural India, evolution of rural marketing , consumer profile in rural markets for different products and factors influencing. Principles of marketing as relevant to rural marketing, changing concept of marketing, profiles of urban markets/ customers. Difference between urban & rural consumers. Module II: Rural Marketing Environmment Various environmental factors effecting rural India (demographic, physical, economic, social & cultural, political, technological etc), products and services in the rural markets and channels of distribution and trade management. Module III: Targeting, Segmenting And Positioning (Stp) Segmenting the rural markets, Targeting & positioning strategy. Understanding the present rural oriented companies & their success stories. Module IV: Sales & Marketing Practices Rural sales & marketing management, sales target strategies, future of rural marketing and new product launch techniques for rural markets. Module V: Rural Market Research Rural Market research, Planning the rural research and market information system, Do’s & don’t in rural research & Limitations of rural research.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References: •
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing

Operations Management: Producing goods and services. Production and Operations Management: Concepts. Controls and checks for quality and maintenance. make to order or make to stock. Deep and Deep Publications • Adam E. Addison-Wesley Dilworth J. 1997.J. Render. Universal Maintenance Standards.J.. Hardland. Reasons of failure. McGraw-Hill International Editors. MBAOM 20301 Credit Units: 03 Course Contents: Module I: Facility Planning Facility Location – strategies. Johnston 1995. Manufacturing and Operations Strategy. Productivity & Technology Management.. Lamming R.E. FMS. Types of preventive maintenance. Bessant J.FACILITY PLANNING AND TOTAL PRODUCTIVITY MAINTENANCE Course Code: Course Objective: The aim of this course is to develop the understanding of the concept of facility planning and total productivity maintenance and its application and uses in business organizations. AddisonWesley • Waters D. 1995.W. Forecasting methods and adjustment in production . cellular manufacturing. concept of TPM Module III: Integrating Quality and Maintenance Productivity. Job development and appraisal. work measurement.Jr and Ebert R.M. 1997. 1997. Operations Management. Harrison. 1991. 4 th Ed. Production Planning and Inventory Control. 2000. Creating a productive team culture. McLeavey D. Service Management and Operations. 5th Ed.. All India Publishers & Distributors • Krajewski L. and Jones P. Designing processes. Prentice Hall of India. DFMA. Sequencing.P. 5S and other modern quality tools. Strategic Operations Management. Reliability Engineering. Butterworth Heinmann • Haksever. Job designing. make or buy decision. Plant & Equipment – strategic consideration. Chambers. site selection. Routing .. Module II: Introduction to TPM Technology. 1st Ed. Planning for manpower for TPM. Integration of operations management systems and role of Total Productivity Maintenance. Models and Behavior. Prentice Hall International. 1st Ed. & Billignton P. Operations Management: Strategy and Analysis. . Module V: Models for Productivity Maintenance Replacement Theory. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Diwan P. 1996. 1992. Module IV: Improving Operations Improving technology. job design. single and multiple machine.B. Inc. References: • Narasimhan S.J. Prentice Hall of India • Slack.Scheduling. capacity balancing. Operations Management.J. infrastructure and shared facilities. & Ritzman L. 2 nd Ed. • Samson D. Russell & Murdick 1990. & Schniederzans M. Failure prevention. Pitman Publishing • Brown S.L. Layout concepts. Integration of TQM & TPM. Types of processes. Prentice Hall • Lee S. Productivity and Process change. Work study for maintenance. 1996. 2nd Ed. 1st Ed. technological alignment. Operations Management.

Familiarize with performance improvement techniques across the business operations. Productivity of Service Sector Module III: Performance Measurement Changing paradigm of performance expectations. Module IV: Balanced Score Card & Business Excellence Systems Kaplan & Norton BSC. At the end of the course a student should be able to apply more popular techniques of measuring productivity and performance of an organization at various levels of organizational controls.S. Sink. Lynch and Cross’s Performance Pyramid Module VI: Productivity and Performance Improvement Productivity Analysis. American Productivity Center Model. Lawlor. Malcom Baldridge System. Craig & Harris. Taylor & Davis. New York. Productivity and Production. • D. Productivity defined. Inadequacy of financial measures and the Balance Sheet. Narosa Publishing House. Prentice Hall International. Focus on integrated and balanced measures of organizational performance. Sumanth’s. Productivity Management: A Practical Handbook. Efficiency and Effectiveness. Planning. Quick Productivity Appraisal (QPA) Approach. Multi-Criteria Performance/ Productivity Measurement Technique. John Wiley & Sons.Sardana and B.Sahay . Smith’s Omni Factor Model. References: • David J. Productivity and Profitability Module II: Productivity Measurement Models and Application Studies Classic Models on Productivity Measurement: Kendrick & Creamer. MBAOM 20302 Credit Units: 03 Course Contents: Module I: The Basic Concepts Concept of Productivity. Interface between Quality and Productivity. Carl Thors’ Family of Measures. Capital resources Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Prem Vrat. EFQM System Module V: Integrated Performance Systems Neely’s Performance Prism. Rapmods. EGS Model. G.PRODUCTIVITY AND PERFORMANCE MANAGEMENT Course Code: Course Objective: This course is designed to: Impart comprehensive understanding of the concept of productivity. New York. New Delhi. Ltd.Scott. Improving Productivity and Effectiveness. Behavioral.D. • Marvin E Mundel . McGraw Hill Book Company. Productivity Engineering and Management. Pvt. New Delhi • Joseph Prokopenko. Sumanth. Oxford &IBH Publishing Co. Improvement Approaches: Industrial Engineering. Productivity Management: A Systems Approach. its measurement and management. New Jersey . Gold’s Approach. Measurement and Examination Control and Improvement.

Economic appraisal. Role of the leader. Project Management for Business & Technology. Life Cycles. He should be able to do planning and network scheduling. Project Goals. Mixed. John Wiley . Project Functions Categories of Projects. System Development Cycle Module II: Project Selection and Appraisal Criteria for selection. Pitman • Harold Kerznor. Project Management. Prentice Hall • Meredith & Mantel. Project Management. Project Activity. Beta Coefficient. Measurement of Risk Cost Estimating Process. Master plan. Matrix.A Managerial Approach. Management appraisal. Control as a Function of Management. Capital Asset Pricing Model Project Management Information System Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Nagarajan. including the use of PERT.PROJECT MANAGEMENT Course Code: Course Objective: Project Management is a broad multi-level activity. importance. Project Coordination. He should be familiar with project control systems. Risk analysis. Project Management. Financial appraisal. Project Management. Gantt Charts. A Managerial Approach. Project Organization: Pure. Himalaya Publishing House • Meredith & Mantel. systems Approach. At the completion of the course the student should be able to apply criteria of selection for identification of a project and carry out a rational appraisal. Organizational structure. Scheduling Charts Developing Work Breakdown Structure Schedule. Post controls. Go-No-go Controls. Systems Analysis. & Linkages Module III: Project Planning and Organization Planning steps. John Wiley References: • Harvey Maylor. Commercial appraisal. CBS • Ramaraju Thirumalai. Phases of Projects. Project Management. Creation of team. New Age • John M Nicholas . Project approval. MBAOM 20303 Credit Units: 03 Course Contents: Module I: Philosophy and Context of Project Management Concept of Projects. identification of the project Project appraisal: Technical appraisal. Project Management. Project audit Module V: Cost Estimation. The objectives of this course are to provide a thorough understanding of its various essentials to the student. 7S’ of Projects. Budgeting. Project Management. Project Team. Module IV: Project Control Control Process. Cybernetic controls.

McMillan Business References: • Bowersox D. 1996.Role. Logistics Management. Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability. The learning is focused on developing the supply chain to suit domestic as well as global markets. Strategic Alliances. & Burt D. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorna J.to suit the Global Environment. Communication Flow of Supply Chain.J. Tata McGraw-Hill Mentzer John T. & Closs D. JIT and Quality Management. Purchasing and Supply Management: Text and Cases. 1996. 1999. Network Modeling & Strategic Lead Time Management Module III: Managing the Supply Chain Product and Process Design for SCM. Forecasting Issues in Supply Chain Management. Vendor Management & Development. McGraw-Hill International Editors • • • Sahay B. Dobler D. Supply Chain Reconsideration. & Walters D. 6th Ed. Risk Involved in International Markets. Managing the International Supply Chain Operations. SCM and Information Technology.J. Benchmarking. IT Enabled Supply Chain Management. Application of ERP. Retailing Management Module IV: SCM in Indian and Global Perspective Supply Chain Management in the Indian Environment.N. 1st Ed. Managing The Supply: A Strategy Perspective. Supply Chain Management . Ltd.SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: The aim of this course is to develop the understanding of the various components of the integrated supply chain.L.W. 1996. Optimization of Supply Chain. Value Engineering/Analysis. Motives and Development of Global Markets. Supply Chain Management: For Global Competitiveness. Organization Design. Inter-functional coordination. Customer Focus in Supply Chain. Module II: Strategic Issues in Supply Chain Management Value chain and value delivery system. Transportation Choices and Third Party Logistics. McMillan India Pvt. Facilities Decisions. Inter-firm Integration: Implementation Issues. Objectives & Policies of Purchasing and Supply Chain. Vendor Relationships. Inter-corporate cooperation . MBAOM 20304 Credit Units: 03 Course Contents: Module I: Introduction of Logistics & SCM Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning. Reengineering..S. Distribution Channel Design. Order Processing and Inventory Control for SCM.W. Benchmarking Global Supply Chains.

Benchmarks & Landmarks. The course objectives are: To help identify implementation issues of TQM To study various methods and approach to quality MBAOM 20305 Credit Units: 03 Course Contents: Module I: Introduction to TQM Basic concepts of TQM. 1997. Best practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Oakland. Six-Sigma – Concept & understanding. John Wiley Sons Inc. Training. – Editor. Tata-McGraw Hill India • Ahluwalia J. education & development. Advanced improvement tools. . House of Quality/QFD. Work Systems. Penguin Publications • Davenport S.S. Strategic Planning – Strategic development process. Performance Measures. History of Quality Revolution. Lt. J. Supplier & partnering process. 1996. Human Resource Development & Management. problem resolution. Malcolm Bridge Examination. Customer Satisfaction Enhancement Module II: Process Management Management of product process.. TQM: Text with Cases. External leadership. Butteworth – Heinmann References: • Wankulu C. Re-engineering. Managing Change. Employee well-being & satisfaction Module III: Measurement & Continuous Improvement Measurement of Quality. service process & support process. Focused Quality. Quality Audit. Basic tools of continuous improvement. Kimberly & Others. Company Strategy. 1990. Total Quality Management. Tata-McGraw Hill India • Crosby P. S. Cost of Quality. Statistical application. Let us Talk Quality. The objective is to introduce the TQM from a managerial and humanistic perspective. Gen. TQM: A Road Map. 1994.. Six-sigma Organization Module IV: Examination & Benchmarking ISO 9000-2000. 1997.TOTAL QUALITY MANAGEMENT AND SIX SIGMA Course Code: Course Objective: The course is multidisciplinary and deals with the philosophy of TQM.A. Customer & market Integration.. Leadership policy.

Module V: Retail Information system Meaning.types.budget constraint. personal selling. retail advertising. category management and category captainship. Contemporary issues: FDI in retailing-pros and cons. definition and functions. city selection.E-retailing. Convenience store. Impact of organized retailing on small grocery stores. quality.(Jaico Publishing House) . Television Home shopping. Retail Management: A strategic approach.retail objectives. Specialty store. product turnover rates. assortment. Non-store formats. retail sales promotion tools. Category Killers. Retail Management. store layout and space planning. price points. factors affecting merchandise mix. Hypermarket. international sourcing. Module IV: Retail pricing Factors affecting pricing.(Pearson Education) References: • Bajaj. Interior atmospherics. Module II: Sore location planning Levels of locations decisions.(Oxford University Publications) • Ogden & Ogden . MBART 20301 Credit Units: 03 Course Contents: Module I: Retailing Concept. publicity. price adjustments. Radio Frequency Identification (RFID). Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans . The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Point-of-sale Terminals. Tuli & Srivastava . Organized retailing in India: key drivers for growth and future prospects. free standing location. site selection. negotiating with vendors. word of mouth. Shopping center/mall location. Universal Product Code (UPC). factors affecting city. media decisions. quick Response Delivery system. Retail Management: Functional principles & practices. Integrated Retail Management. The Mall. growth of retailing in India.variety. Self check-out systems. direct selling. Electronic Data interchange (EDI). location and site location decisions. stock replenishment.(Biztantra Publications) • Gibson G Vedamani. economic order quantity. improved supply chain management. deciding a pricing policy. developing a retail price strategy. Module III: Merchandising Management Deciding the merchandise mix. Vendor identification and selection criterion. Department store. Retail formats and their characteristics: Store formats-Supermarket. Retail communication: concept of retail image. location options-High-street location. Kiosks. Data warehousing and mining. Global retailing scenario. space limitation. Evolution of retailing. branding. visual merchandising. Vending Machine retailing. classification of the elements of retail communication mix. Discount store. Store design and Layout: Exterior design components and their significance.FUNDAMENTALS OF RETAILING Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting.

A strategic Approach. Selecting and interacting with merchandising sources. perpetual inventory systems. Recording the merchandise. Retail Management. Unit control systems in practice. Unit control systems. Reverse logistics. Stock turnover and gross margin return on investment. How much to reorder. planning purchases. Customer transaction and Customer service. Inventory Analysis. Pearson Education • Bajaj. innovativeness. procedures and practices.the cost method and the retail method. Retailing Management. assortment. Module II Category management. Evaluating merchandise. Concept of Category.physical inventory systems. devising merchandising plans. Designing control units. Merchandise security. Category management & category captainship Module III Implementing Merchandise plans. sales forecasting. Tata McGraw Hill References: • Berman & Evans . BART 0302 Credit Units: 03 Course Contents: Module I Merchandise & merchandising: Concepts & philosophy. Components of merchandising Management. receiving and stocking the merchandise. negotiating the purchase. the contents emphasize the planning and control aspect along with the extended applications like retail branding decisions.MERCHANDISING AND EGORY MANAGEMENT Course Code: Course Objective: The course highlight s the finer details of the retail operation called merchandising. Apart from giving the theoretical overview of the concepts and important terms. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levy & Weitz. Module V Inventory management. When to reorder. Inventory level planning. Forecasts. Oxford • Images Retail • Retail Biz . Concluding the purchases. Planning profit margins. Retail Management. The Merchandising Management process. Transportation and ware housing. Inventory valuation. Module IV Logistics and order processing and fulfillment. Inventory levels. Tuli & Srivastava . brands. Retailer’s tasks. timing and allocation. Re–evaluating the on a regular basis. Module VI Merchandise forecast and budgeting.

length of chain decisions. designing an effective distribution strategy. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • B S Sahay . tracking movement. types of retail locations. types of goods & location decisions. traditional channel management systems. determining choice of exclusive distribution. Module IV Exclusive distribution factors. channel-cost management. Tata McGraw Hill . Retailing Managemen. traffic count. core concepts of channel management. Supply chain management for global competitiveness. site selection. estimate of store sales. types of chains. sourcing goods. Managing the supply. multi-product & multi-distribution systems. alternative modes of distribution systems. developing a structural model for chain distribution strategies. franchise systems. choice of suppliers.A strategic perspective . MxMillan • Levy & Weitz. McMillan References: • Gattorno and Walters. retail location theories. MBART 20303 Credit Units: 03 Course Contents: Module I Introduction to distribution networks. channel-mix decisions Module II Flow of goods.DISTRIBUTION NETWORK Course Code: Course Objective: The primary objective of the course is to provide students with in depth knowledge of practical aspects of distribution networks and logistics activities and decisions. Module III Location decisions. The course aims at preparing them for assignment with retail organizations in store operations and logistics divisions.

legal aspects like patenting and copyrights. Selecting a business entity. American Management Association References: • Keop. franchise contract. MBART20304 Credit Units: 03 Course Contents: Module I: Franchising as a concept the present scenario. • Levy & Weitz. It also aims at developing the consulting and entrepreneurial skills among students. taxation Module II What franchisors need to know? Franchising advantages. Cost of being a franchisee. The course aims to prepare the students for taking up job assignments with franchisors as well as franchisees. financial arrangements. Franchising bible. Legal requirements in India. • Swapna Pradhan. Retail Management. The contents cover a diverge spectrum of fundamentals of Franchising. taxation. The ideal location. Retailing Management.FRANCHISING MANAGEMENT Course Code: Course Objective: The course aims at imparting the basic knowledge on the concept and applications of Franchising. Requirements for setting up franchising in India. Modes of franchising. major franchisors. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Barkoff. Tata McGraw Hill . Fundamentals of Franchising./ disadvantages. Marketing franchise. franchise suitability. Evaluating the business for franchising. Franchisor feasibility study. documentation. franchising a franchise. Module V Managing the franchise The franchise business plan. basic types of franchising. the structure of franchising arrangements. Defining franchising. Module IV What investors (franchisees) need to know? Factors for opting for franchise. Franchise constraint. Ascertaining the demand for your product/ service Module III Documentation for franchising. Tata McGraw Hill.

Module IV International sourcing: rationale. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Mcgoldrick & Davies. Module III Strategies for international Retailing. a description of major international retailers. Challenges and Opportunities. The Black Book of Outsourcing: How to Manage the Changes. experiences of emerging economies. A study f the US and the European scenario. licensing. Pearson Education . contribution to major economies. international alliances. popular international retail formats. • Barman & Evans. World Trade Organization. John Wiley & Sons. India as the global sourcing hub. The course shall equip students with the knowledge required to establish and operate retail outlets and chains across the globe as managers as well as entrepreneurs. Blackwell Publishers • Douglas Brown. sourcing trends in the US. International Retailing. domestic versus international sourcing. international franchising. MBART 20305 Credit Units: 03 Course Contents: Module I: Retailing The global business. Module II Forces driving internationalization of retailing.A strategic Approach. European and the Asian market. Retail Management.INTERNATIONAL RETAILING Course Code: Course Objective: To give an insight to students on how to carry out retail operations in international scenario and overseas markets. considerations. Pearson Education References: • Nicholas Alexander. International Retailing Trends And Strategies. Foreign Direct Investment. The impact of global and local legislative environment. source of employment.

Detailed Energy Audit activities in various Industries and buildings. Port Trust. Instruments for carrying out energy audit. B. Basics of Energy and its various forms. Module IV: Practical Exercises At least two exercises on Energy Audit. Thermal power stations. The International Journal. Iron and Steel. MBAEY 20301 Credit Units: 03 Course Contents: Module I Energy Scenario.Pulp and paper. Charles M. The programme is also useful for persons working in Energy Intensive Industries which have been designated as per the Act and cover the Sectors such as Aluminium.Hill Book Company. Chemicals. Gottschalk (1996): Industrial Energy Conservation. electricity transmission companies and distribution companies. Mohanty et al (2001): Energy Audit and Management for the Indian Industry. Cement. The Institute of Chartered Accountants of India. Module III Bench-marking and energy performance. Applied Energy. Energy Management . Fuel and energy substitution. Definition – Energy Audit – types and methodology. Railways.Petrochemical. Gas Crackers. Matching energy use to requirement. Journals: • Energy Conversion and Management. John Wiley and Sons. McGraw . Formatting. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Paul O’Callaghan (1993): Energy Management. Sugar. Need for Energy Audit.ENERGY AUDIT Course Code: Course Objective: The objective of the programme will be to provide inputs to the Engineers who wish to take up the accredition examination. Type of Energy Audit. Understanding Energy cost. Textile. hydel power Station. Energy. Maximizing system efficiency. Naphtha and Petroleum Refineries. Fertilizers. Transport Sector (industries and services). Detailed Audit methodology. Module II Preliminary Energy Audit methodology. Chlor Alkali. Commercial buildings or establishments.

State Finance Commissions. Module IV Urban infrastructure management Physical and social . References: • Cities Data Book .URBAN MANAGEMENT Course Code: Course Objective: The aim of this course is to enable the students to look for opportunities in urban development authorities. Techniques and Good Practices . housing and infrastructure financing institutions and reputed developers. municipal functions. besides developing the understanding of the various components of Urban Management. Urban Conservation and Heritage Management. urban local bodies. Formulation of urban development projects. Privatization of municipal services. Module II Emerging approaches to urban governance. Urbanization in a globalizing world: highlights. The urban challenge multi-faced ramifications: decentralization: precepts and practice: 74 Constitutional Amendment: legal framework of local urban bodies. their evolution. revenues. housing boards. informal sector as a group. Module III Urban environment management. Concept of Urban Indicators Examination Scheme: Components Weightage (%) A-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aylin Orbasli. (two classes) Private-Public Participation in building urban infrastructure. weaknesses and strengths. Urban transport Essence of Good Urban Governance Best Practices Module V Decentralization Urban Poverty. slum improvement Municipal Finance management: tax and non tax . Importance and Scope of Urban Management as a discipline. MBAUM 20301 Credit Units: 03 Course Contents: Module I Trends in Urbanization: Indian and global context. their execution and financing. slums.Urban Indicators for Managing Cities • Urban Governance for Poverty Reduction and Social Development: Tools. Municipal financial reform. functioning.

SCIENTIFIC ADVANCEMENTS AND SOCIAL THINKING Course Code: MBAHU 20301 Credit Units: 03 .

W.. Bareus S. October 10. “Managing the Future: The 1990s and Beyond”.W. Harvard Business Review. Importance of culture to the organization. MBAGM 20401 Credit Units: 04 Course Contents: Module I: Introduction Modern Management Practices and Issues Involved. Why Unethical Decisions Leading to Conflicts are Taken. Emerging Opportunities in Various Sectors including Social Sector. • Drucker. Management Practice and Cultural Issues. &Wilkinson J. “Shareholder – friendly steps” . Skills-set required for Management Consultants. Initiatives on Corporate Governance by the Governments. David Finegold and Edward E Lawler III. 1997. The global Political Situation.Cultural Issues Module V: Economic and Social Issues in Management Adaptation to Changing Environment in General and Economic Environment in Particular. • Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”. Cross. Function of organizational culture. War Game. Module VI: Ethical Issues in Management Relationship among Various Stakeholders. Module II: The Process of Management Consulting Consulting Proposals. Developing Strategic and Tactical Plans and Subcontracting. Sir Adrian. September / October 1987.MANAGEMENT IN ACTION – SOCIAL. “Ethical Managers Make Their Own rules”. 1999. Jay A. Ahluwalia J. Gen. Geert Hofstede and Cross. Editor. Identification and Definition of Problem. . The Global Competitive Environment and the internal scene in India. ‘appraising Boardroom Performance. Cultural Models. Outsourcing Management Services and Evolution of Management Consultancy. Economic Growth and Change Areas. • Cogner. this course aims at developing not theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change and internal desire of management for stability. 1994. • References: • Cadbury. Separating Consulting Success from Consulting. Some Revealing Situations. Corporate Governance and Ethics. Acquiring and Developing Talents for Consulting. Dutton 1992. “activating adult committees”. Harvard Business Review. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Lt. Peter F. Disaster. Power and Politics. ECONOMIC AND ETHICAL ISSUES Course Code: Course Objective: The course aims at bringing the students closer to reality by developing their understanding of the professional prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid discontinuous change in business environment. Tata McGraw Hill India. McGraw Hill.The Hindu. Module III: In-house Management versus Management Outsourced Why a Sense of Skepticism and Unease Towards Management Consultants. 2nd Edition. Strength of organizational culture. January-February 1998. Reasons for Conflict of Interests Among Stakeholders. Consulting and performance counseling. Total Quality Management. Pricing of Consultancy. Integrative in approach. Module IV: Cross Cultural Management Systems and Processes Types of organizational culture.S. 65. Fact-Finding Leading to Solution Development and Implementation. Cost versus Value of Advice.Cultural Perspectives.. Management Consulting Services.

John Wily Sons Inc. Kimberly & Others. Paine. • Crosby. 1990. No. and Crane. Let us talk Quality. 1995. 38. Salmon W. Harvard Business Review. “The Company Chairman”. Philips.B. Doing Deals: Investment Banks at Work. August 1999. October 1999. “The Real Meaning of Corporate Governance”. How to Gear up Your Board”. “Crises Prevention’s. R. 1996 Focused Quality. Kailash. . Director Books. Simon Schuster International Group 1990. • Cadbury.• • • • Parekh. Deepak S. January-February 1993. Indian Management. D. Sodarn. Indian Management Vol. pp 68-75.G. Dr.J.“Transparency in Corporate Governance”. Penguin Publications. Harvard Business Review. Lynn Sharp. March – April 1994. “Managing Organizational Integrity”. McGraw Hill International. Sir Adrian.10. • Eccles. • Davenport S.

. management competitions. This course is designed to provide hands on experience for professional success. Definition of Excellence.MANAGING EXCELLENCE Course Code: Course Course Objective: To help the students of Business Management believe in excellence and create an environment that cultivates the same. Professional Characteristics Module III: Achieving Excellence Instilling Excellence. corporate meet. Practical Steps. practical exposure and team work is applicable. conferences. Cultivating the Attitude &Developing the Habit for achieving excellence Module II: Excellence for Everyone & Excellence for Everything Recognizing the Qualities. The main area to provide the practical exposure include small activities to a mega event such as guest lectures. Internal. Building Models. Distinguishing Characteristics Module V: Applying Excellence Application of Excellence. Obstacles to Excellence. Rewarding Excellence Module IV: Excellence Indicators Types of Indicators.Excellence through common sense Management’ CRC Press. ‘Phoenix without the ashes: achieving organization . Excellence Ethics. publications etc. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based organizational concept as they work to advance their team and their department. seminars. The course will be delivered as under: Class room 20% Practical 80% MBAGM 20402 Non Credit Course Contents: Module I: Introduction to Excellence Self-evaluation. This common sense approach combining self-examination surveys. class exercises. Gary. Excellence for Everything: External vs. Self-evaluation of achievements Examination Scheme: Components Weightage (%) P1 10 C1 50 CT1 20 EE1 20 Text & References: • English. placements. alumni meet. Managing Excellence. industry visits.

9/e. FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. Receiver and Situation related barriers Measures to overcome the barriers Listening skills Module III: Cross cultural communication Characteristics of culture Social differences Contextual differences Nonverbal differences Ethnocentrism Note: 1 written test of 20 marks of one hour duration will be conducted.BUSINESS COMMUNICATION .IV Course Code: Course Objective: The influx of multinationals. Thomson Understanding Human Communication. each student will be required to make a presentation for 20 marks over and above the teaching hours. Text & References: • • • Business Communication. Penrose. They will have to be programmed accordingly. This course is designed to inculcate transcultural communication skills among the young Amitians. Adler R Oxford . Raman – Prakash. MBABS 20401 Credit Units: 01 Course Contents: Module I: Importance of Culture in Communication Principles of effective cross cultural communication Developing Communication Competence Module II: Barriers to effective communication Sender. Also. Oxford Business Communication for Managers: An Advanced Approach.

Organizational and Environmental Personal Styles and strategies of coping Module V: Professional Success Building independence & interdependence Reducing resistance to change Continued reflection (Placements. Delhi . The Psychology of Work and Human Performance. Macmillan India Ltd. Society and Nation Individual Differences and Dimensions of Personality Socialization Process Relating to the Nation: Values. (2003) Knowledge Management: A Resource Book. conferences. A. Delhi. projects extracurricular Activities etc. Harper Collins College Publishers Raman. 1994. projects etc. seminars. time management.. Religion Sense of pride and Patriotism Managing Diversity Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent. Vol 2. Information and Knowledge Management. Pfeiffer & Company Smither Robert D. Culture. extracurricular activities. events. Group (1996). • Kamalavijayan. Excel Books. D. events.) Theories and Models in Applied Behavioural Science.) Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • • J William Pfeiffer (ed. Developing professional power: Goal-setting.T.BEHAVIOURAL SCIENCE . strength & style Analyzing choke points in your personal processes by analysis in area of placements. conference. seminars. interruptions and time wasters Module III: Career Planning Knowing one’s Interest and Aptitude Identifying available Resources Setting goals to maintain focus: Developing Positive attributes in personality Self-reliance and Employability skills Module IV: Stress Management for Healthy Living Meaning and Nature of Stress Stages of stress Causes and Consequences of stress: Personal.IV (PERSONAL AND PROFESSIONAL EXCELLENCE) Course Code: Course Objective: This course aims at imparting an understanding of: Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments MBABS 20402 Credit Units: 01 Course Contents: Module I: Individual. (2005). handling criticism.

100 Contenu lexical: Unité 7: Tranches de vie 1.FRENCH .Com. que. raconter une histoire 3.98) Passer un entretien d’embauche. Intermédiaire – p.IV Course Code: Course Objective: To strengthen the language of the students with both oral and written To provide the students with the know-how • to master the tenses – present. je crois que 5. pour. indicateurs de temps : depuis. relatifs qui. rapporter des événements marquants d’une vie professionnelle 4. chaque/chacun 2. il y a. mise en relief.6. où. Français. pronom y … Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. Campus 2 – P. futur simple. past and future • to express emotion • to accomplish simple tasks of day-to-day programmes • to prepare résumé MBAFR 20401 Credit Units: 02 Course Contents: Unité 7: pp. évoquer un souvenir 2.Com (Débutant) .Com. expliquer une situation de stress. pronom en de quantité.p. 106 Rédiger un résumé (Cf. propositions complétives : je pense que…. faire des projets Contenu grammatical: 1. formation de l’imparfait. Français. Intermédiaire. donner son avis 5. pendant. emploi du passé composé et de l’imparfait 3. en 4.

2 Braun. Lernziel Deutsch Hans-Heinrich Wangler. Deutsch als Fremdsprache 1A. wegen. Sprachkurs Deutsch Schulz Griesbach . 2 & 3 Rosa-Maria Dallapiazza et al. Schmöe. Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture. Deutsch Interessant. Introduction to Advanced Grammar Language and Professional Jargon MBAGR 20401 Credit Units: 02 Course Contents: Module I: Present perfect tense Present perfect tense. To give the students an insight into the culture. Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber. Deutsche Sprachlehre für Ausländer P. usage and applicability Usage of this tense to indicate near past Universal applicability of this tense in German Module II: Letter writing To acquaint the students with the form of writing informal letters. Tangram Aktuell A1/1. trotz) Module VIII: Picture Description Firstly recognize the persons or things in the picture and identify the situation depicted in the picture. Module III: Interchanging prepositions Usage of prepositions with both accusative and dative cases Usage of verbs fixed with prepositions Emphasizing on the action and position factor Module IV: Past tense Introduction to simple past tense Learning the verb forms in past tense Making a list of all verbs in the past tense and the participle forms Module V: Reading a Fairy Tale Comprehension and narration Rotkäppchen Froschprinzessin Die Fremdsprache Module VI: Genitive case Genitive case – Explain the concept of possession in genitive Mentioning the structure of weak nouns Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (während.GERMAN .L Aneja . Grundkurs . geography.IV Course Code: Course Objective: To enable the students to converse. read and write in the language with the help of the basic rules of grammar. Nieder. which will later help them to strengthen their language. political situation and economic opportunities available in Germany. statt.1.

MBASH 20401 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Introduction to Present Continuous Tense (Gerunds) Module II Translation with Present Continuous Tense Introduction to Gustar. Apetecer. to give them vocabulary. grammar. Parecer.SPANISH .IV Course Code: Course Objective: To enable students acquire working knowledge of the language. voice modulations/intonations to handle everyday Spanish situations with ease. doler Module III Imperatives (positive and negative commands of regular verbs) Module IV Commercial/ business vocabulary Module V Simple conversation with help of texts and vocabulary En la recepcion del hotel En el restaurante En la agencia de viajes En la tienda/supermercado Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • Español Sin Fronteras (Nivel – Elemental) .

Note: Teaching is done in roman as well as Japanese script.IV Course Code: Course Objective: To enable the students to comfortably interact using basic Japanese. role-plays. Meetings. making requests Module II Seeking permission Module III Practice of conversations on: Visiting people. Methods of Private study /Self help   Handouts. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized in the capital from time to time. writing formal letters Learning Outcome  Students can speak the language describing above-mentioned topics. audio-aids.JAPANESE . Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Party.e. to be able to write all the foreign words in Japanese MBAJP 20401 Credit Units: 02 Course Contents: Module I Comparison using adjectives. students will be taught katankana (another form of script) in this semester i. At a ticket vending machine etc Module IV Essays. and self-do assignments. After work.

Aspect particle “guo” shows that an action has happened some time in the past. Basic dialogue on – Do u like Chinese food? Basic dialogue on – I am planning to go to China. the language of Mainland China. I cant go the airport to see you off… etc. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin.000 characters the vast majority of which were rare accumulated characters over the centuries. Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it. Part-2” Lesson 31-38 . MBACE 20401 Credit Units: 02 Course Contents: Module I Dialogue Practice Observe picture and answer the question Pronunciation and intonation Character writing and stroke order. the doctor examines. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.CHINESE – IV Course Code: Course Objective: How many characters are there? The early Qing dynasty dictionary included nearly 50. An educate person in China can probably recognize around 6000 characters. Ma?” The construction “yao … le” (Used to indicate that an action is going to take place) Time words “yiqian”. Is this the place to checking luggage? Basic dialogue on – Where do u work? Basic dialogue on – This is my address Basic dialogue on – I understand Chinese Basic dialogue on – What job do u do? Basic dialogue on – What time is it now? Module V Basic dialogue on – What day (date) is it today? Basic dialogue on – What is the weather like here. Electronic items Module II Traveling – The Scenery is very beautiful Weather and climate Grammar question with – “bu shi …. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: • “Elementary Chinese Reader. “yiwai” (Before and after). Module III Going to a friend house for a visit meeting his family and talking about their customs. To welcome someone and to see off someone …. takes temperature and writes prescription. Module IV Shipment. The adverb “geng”. Fallen sick and going to the Doctor.

complete. to show the application of skills of data collection.DISSERTATION Course Code: Course Objective: Dissertation provides an opportunity to the students to demonstrate the ability to devise. clear and concise written argument. MBADI 20460 Credit Units: 09 Examination Scheme: Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations TOTAL 30 10 15 15 30 100 . It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed. critical analysis and concept synthesis necessary for formation of defensible conclusions.

Published by Entrepreneurial Development Institute of India • Porter Michael. Raj .CORPORATE ENTREPRENEURSHIP. Comparative study of the Entrepreneurial and Entrepreneurial Organizations. NABHI Publication • Agrawal. Definitions and Trends. Growing the Business. David H. Implementing the Ideas – Managing Change Module V Implications of the Entrepreneurial organization in the growth and development of new ventures. Competition and Feasibility Analysis. Obtaining Venture Financing. Strategies and systems for the sustenance of the. Models for Entrepreneurial Organizations Development Module III Life cycle of an Entrepreneurial Organizations. Galgotia Publication References: • Journal for Entrepreneurial Development. and Taneja Satish. Overcoming the risk-averse bias of many analytical techniques Developing empathy and support for the unique aspects of entrepreneurship. Module II SWOT Analysis of the Entrepreneurial Organizations vis-a vis the present market structure. Acquiring skills in the use of techniques to analyze opportunity value and conduct feasibility studies. The meaning of Organizational life cycle. Techniques for analyzing the Industries and Competitors. Identifying and stimulate entrepreneurial drive. Causes of Entrepreneurial development. Lexington Publication • Nabhi. Finding. develop business models and business plans. Analysis and Examination of the reasons. Excel Publication • Takhat Ram. Impex Times. Entrepreneurial Behaviour . Analysis and study of the partnership arrangement between two entrepreneurial organizations. Failure of an Entrepreneurial organization and its reasons and implications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Holt. New Era Publications . Revising attitudes towards change and systematically apply change management concepts for corporate renewal and growth. Forseman Publication • Bird Barabara.L. INNOVATION AND FUTURE ORGANIZATION Course Code: Course Objective: Acquiring knowledge and understand the concepts of Entrepreneurship. International Trade . talent and skill. The changing role of an entrepreneurial organization and its impact on the future perspectives of the market. (This module will be covering some real life example from the corporate world ) Module IV: Planning and Execution Obtaining Resources. Harper Publication • Henderson James. Strategies for Obtaining Management Support. The Objectives of Organizational Life cycle. Entrepreneurial Organizations. MBAEL 20401 Credit Units: 03 Course Contents: Module I: Introduction to Entrepreneurship Myths. Financing the Venture. Exporters Manual . analyzing and testing opportunities: Context Analysis Creating a culture of Entrepreneurship. Legal Considerations. Entrepreneurship by PHI Gupta S. Obtaining Management Support: Developing and Presenting the Business Plan.

Consulting with Family Businesses. Managing Succession. Tata McGraw Hill References: • Butler. J. J . Journals Articles: • Amabile. Lecture on Exit Strategies for Family Members Module IV: Consulting With Family Businesses Managing Change in Entrepreneurial Firms and Family Businesses. “Model of creativity and Innovation in Organisations”. V. P. Heinemann. 1995. • Kao. 1985 Innovation and Entrepreneurship. Managing Conflict in the Family Firm Module II Career Opportunity and Growth of Professionals in Family Businesses Module III: Exit Strategies for Family Members from Business Succession and Estate Planning.10.MANAGING ENTREPRENEURIAL FIRMS AND FAMILY BUSINESS Course Code: Course Objective: This course is designed to help students understand the dynamics related to family involvement in the ownership and management of a business. Hisrich & Michael P. Mc Graw Hill. Peters. S. B & Cummings L (eds). E. “Conflicts and Power Struggles in the Second and Third Generations” (p). The Entrepreneurial Personality: Concepts. Research in Organizational Bahaviour. 2002. • Chell. The Role of Family in Business. J.“The five stages of Small Business Growth”. • Hisrich R. Consulting with Entrepreneurs and Family Businesses Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Robert P. 1988. • Drucker. Haworth. E – Commerce and Entrepreneurship.M & Brearley. Information Age. May-June 1983. MBAEL 20402 Credit Units: 03 Course Contents: The course will cover topics: New Venture Creation. 2001. 1991. Harvard Business Review. in Staw. T. . Prentice-Hall. Jai Press Greenwich. Spring. Lomnon: Routledge. “Environments for Entrepreneurship Development: Key Dimensions and Research Implications” Entrepreneurship theory and Practice. S. Entrepreneurship. Cases And Categories. 1984. Module I: The Role of Family in Business Understanding Family Dynamics/Family Firms and Competitive Advantage. N & Lewis. • Gnyawali D & Fogel D. Innovation and Entrepreneurship. • Churchill.E. Vol. Entrepreneurship.

Strategies for Start-ups/Critiquing Business Ideas. 2) Growing the Entrepreneurial Firm: 3) The Role of Family in Business: 4) Exit Strategies for Entrepreneurs: 5) Consulting with Entrepreneurial Firms Module I: New Venture Creation Introduction. David H. Nurturing talent. Module III: System People and Processes Module IV: Consulting With Entrepreneurial Firms Managing Change in Entrepreneurial Firms. Analyzing the Dynamics of Growth Companies. Entrepreneurial Behaviour. Impex Times. New Era Publications. Consulting with Entrepreneurs Module V: Ethics & Corporate Governance Module VI: Acquiring and Retaining the Talent Strategic Planning. Lexington Publication • Nabhi. NABHI Publication • Agrawal. Personal and Family Dilemmas Facing Entrepreneurs. Analyzing the Dynamics of Growth Companies (cont. The Management Team.L. . Entrepreneurial Development Institute of India • Porter Michel. Understanding the Cultures of Family Businesses and Entrepreneurial Firms. Exporters Manual. Forseman Publication • Bird Barabara. and Taneja Satish. Raj. Obtaining Venture Financing. Entrepreneur Lecture Module II: Growing the Entrepreneurial Firm Strategies for Growth/Organizing the Entrepreneurial Firm. Partner Relationships/Boards of Directors. Entrepreneurship. PHI • Gupta S.)/Exam Review. Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Leadership in Organization References: • Journal for Entrepreneurial Development. International Trade. DILEMMAS AND ACTION Course Code: Course Objective: This course is designed to help students understand the role of the entrepreneur in creating and managing an enterprise as well as the dynamics related to family involvement in the ownership and management of a business. Harper Publication • Henderson James. The Role of the Entrepreneur. Excel Publication • Takhat Ram. Techniques for analysis the Industries and Competitors. Galgotia Publication • Gary Yukl .ORGANIZATIONAL LEADERSHIP – INSPIRATION. MBAEL 20403 Credit Units: 03 Course Contents: The course will cover five major topics: 1) New Venture Creation.

Published by Entrepreneurial Development Institute of India • Porter Michael. Obtaining Venture Financing. Preparation and finalization of the feasibility report. Generation of an enquiry for the required technology. Profile matching of the new technology with the new venture. Steps involved in sourcing the new technology. Types of technical specifications. Categorization of the technical specifications on the basis of the requirement of the new venture.L. Price negotiation for a technology. Profiling the desired technology in the product and service category (This module will also deal with some case analysis and simulations so as to give the participants a more comprehensive picture) us steps involved during this phase. Galgotia Publication References: • Journal for Entrepreneurial Development. Stages involved in the enquiry generation process. Registration of the technology with the competent authority and steps involved with it (This will be covering the areas of patents and trademarks as well). Entrepreneurship by PHI • Gupta S. Techniques for analyzing the Industries and Competitors. David H. Lexington Publication . Problems in the sourcing the technology.TECHNOLOGY AND INNOVATION Course Code: Course Objective: The main purpose of this course is to acquaint the participants about various modes of getting the technological expertise for setting up a new venture. Forseman Publication • Bird Barabara. MBAEL 20404 Credit Units: 03 Course Contents: Module I: Trends in Technology Module II: Managing Technology The need and objectives of the technical expertise in a new venture. Module III: Innovation & Creativity Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. and Taneja Satish . This course will also cover the entire spectrum of technical invention and innovation. Harper Publication • Henderson James. Entrepreneurial Behaviour. which are taking place around the globe.

the students should be able to understand Indian accounting Standards and the impact of USGAAP on Financial Statements. Advanced Accounting. Valuation of Shares – Net Asset Backing Method and Yield Method. Accounting for Amalgamation in the nature of Merger and in the nature of Purchase. References: • Jain.P and Narang. MBAFN 20401 Credit Units: 03 Course Contents: Module I: Accounting Norms Various Accounting Standards in India and comparison with International accounting Standards and US. Module II: Accounting for Services Accounting for Hire Purchase and Leasing. Module III: Company Accounts Accounting for Issue of Shares.ADVANCED ACCOUNTS Course Code: Course Objective: At the end of the course. Kalyani Publishers. Module V: Valuation of Goodwill and Shares Valuation of Goodwill – Different Methods of Valuation of Goodwill.GAAP. Leasing. K. Mergers and Acquisitions and the preparation of final accounts of companies. • Ravi M Kishore.N and Maheshwari S. Vikas Publishing House. Advanced Accountancy. S. R. Human Resources Accounting and Inflation Accounting. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Maheshwari S. • Gupta.L and Radhaswamy. Issue and Redemption of Debentures and Preparation of Final Accounts of Companies (with reference to Indian companies Sch VI) Module IV: Accounting for Merger and Acquisitions Accounting for Acquisition of Business. To create an understanding of the accounting for Hire Purchase. Calculation of Purchase consideration and Profit (Loss) Prior to Incorporation.L Advanced Accountancy.K Advanced Accountancy . Sultan Chand &Sons . Taxmann.

To give an overview of wealth tax provisions pertaining to companies (from a users perspective). Deductions from Gross total income applicable to companies. Concept of avoidance of double taxation.CORPORATE TAX PLANNING Course Code: Course Objective: At the end of this course. Vision books • Singhania. Module IV: Indirect Taxation An overview of Sales Tax (VAT). Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Singhania V. the students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters. Corporate Tax Planning. Exempted Incomes of Companies An overview of various provisions of Business & profession & Capital gains – applicable to companies Module II: Assessment of Companies Computation of taxable income. R. amalgamation or de-mergers of companies. with the ultimate aim of minimizing the corporate tax liability. exceptions. Taxmann References: • Lakhotia .Student’s guide to Income Tax.K. & Lakhotia.N. MBAFN 20402 Credit Units: 03 Course Contents: Module I: Basic Concepts Introduction to Income Tax Act. Direct taxes law & practices. To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax system. Module III: Wealth Tax An overview of wealth tax provisions to the extent applicable to companies. Set off & carry forward of losses in companies. 1961. 1st Edition. deductions. MAT . Taxmann • International dictionary of taxation by Indian Tax Institute.K. Tax planning with reference to new projects/expansions/rehabilitation plans including mergers. & Singhania Kapil .. . rebates and allowances. Residential Status. V.

Short Term and Long Term Interest Rate Futures. W. Asset-Liability Management. C. Buying and Selling Futures. K. F. Module VI: Recent Trends Exotic Options. W. Interest Rate Swaps. • Rebonato. Devising a Hedging Strategy Using Futures. Financial Engineering as a response to Increased Risks. J. Developments in Equity-Based Strategies. C. • Articles from selected journals and magazines. Corporate Restructuring and LBO. Swaptions and Compound options. V. and Ma. Cash Settled Options. Mortgage Backed Securities. Currency of Swaps. Other Swaps. Direct and Cross Hedges. 1992. Payoff Diagrams of Simple and Complex Option Strategies. Role of a Swap Dealer. This aspect known as Financial Engineering starts where financial analysis ends. Multi-Period Options – Caps. Prentice Hall of India. Cross-currency Futures and Options. J. Option Pricing Models – Binomial Model. The objective of the course is to enable the students to think in terms of innovative solutions to financial problems with particular emphasis on understanding new risks. Model. Commodity Swaps. 1999. 2006. Financial Engineering: A Complete Guide to Financial Innovation. Floors. R. Stock Index Futures. Captions. Types of Risks and Risk Management. Effect of Speculation and Arbitrage on Market Efficiency. Synthetic Instruments. 1996. Introduction to Futures and Options Markets. John Wiley and Sons. Module IV: Options Options Markets. • Hull. Interest Rate Option Models: Understanding. and Bansal. Collars. Analyzing and Using Models for Exotic Interest Rate Options.FINANCIAL ENGINEERING Course Code: Course Objective: Finance has evolved as an exciting discipline in terms of innovations it has witnessed in recent past. Module V: Other Innovations Debt Market Innovations. Credit Risk. Derivative Market in India Module II: Futures and Forwards The Futures Markets. R. MBAFN 20403 Credit Units: 03 Course Contents: Module I: Introduction Changing Environment and Increasing Price Risks. 1997. Single Period Options – Calls and Puts. Tools of Risk Management. References: • Edwards. Conceptual and Physical Tools of Financial Engineering. . Black-Scholes. • Kolb. McGraw-Hill International. Prentice Hall of India. Future Trends and Issues in Financial Engineering. Hybrid Securities. F. R. Prentice Hall of India. Futures and Options. Properties of Stock Option Prices. which the changing scenario of finance is creating for individuals and firms and equip them with innovative tools of financial engineering called derivatives and skills to use them in forming effective strategies to cope with the changing environment and hedge against the financial risks. Examination Scheme: Components Weightage (%) HA 10 TP 10 CT 20 EE 60 Text & References: Text: • Marshall. Understanding Futures Markets. Foreign Currency Futures and Commodity Futures Module III: Swaps Structure of a Swap. Value at Risk.

A course that merely describes the existing institutions will not prepare the students adequately for the change. Near Banks. Vikas Publishing House Pvt.MANAGEMENT OF FINANCIAL INSTITUTIONS Course Code: Course Objective: The aim of the course is to orient the finance students to the change in the financial industry. Universal Banking. the Free Press. Exploring Strategic Financial Management. K. Life insurance & General insurance. International Banking. New developments in insurance as a sector in the Indian financial system Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra. P. and Clarkson. T. Bank assurance. Study of Borrowers.. Netting. 1997. Marketing of Bank Services.Commercial Banks. Module V: Insurance Institutions Role of Insurance companies in Industrial Financing. Robinson. Performance Analysis of Banks. • Shank.Risk Weighted Assets and Risk Based Supervision. Module II: Financial intermediaries Understanding Financial Intermediaries. V. Prudential Norms. D. Technology of financial systems. Central Bank. and why they are changing is the core aim of the course. Basle Committee Recommendations.Pooling. Financial Management: Theory & Practice. McGraw Hill . G and Scholes. Thus familiarization with institutions of today & developing an understanding why they are the way they are. P. Strategic Cost Management: The New Tool for Competitive Advantage. G. Banking Innovations. Project Appraisal Criteria. • Grundy. Banking Operations. The financial industry much like the computer industry is changing rapidly. P. & Govindarajan. K. Process of Capital Formation. Banking system in USA & India. At the end of this course the students will understand: • The role of financial institutions in economic development • The working of Financial Intermediaries • International Banking • The norms governing of Financial Intermediaries in India • The basic principles of Lending & Investments in a Commercial Bank • The working of Developmental Financial Institutions MBAFN 20404 Credit Units: 03 Course Contents: Module I: Introduction Financial institutions and economic development. Types of Money. Tata McGraw Hill Publishing Company Limited. Balance Sheet Analysis. References: • Jakhotiya. CAR.Narsimhan Committee Recommendations. Johnson. Asset Liability Management in Commercial Banks Module IV: Developmental Financial Institutions Role of Developmental Banks in Industrial Financing. 2000. Prentice Hall Europe. R. Resource Mobilization of Developmental Banks. J. After The Merger: The Authoritative Guide for Integration Success. An Indian perspective will be added but conceptually the Global frameworks will be used. 1997. 1995. • Pritchett. Retail and Wholesale Banking. Credit substitution & Delegation. Strategic Financial Management. Cooperative Banks. Limited. Project Examination by Developmental Banks. Regulatory Institutions RBI & SEBI. NBFC’s Module III: Norms & Practices in the Banking Industry Principles of Lending. 1998.

The Value Imperative.Hill International. The Theory of Business Finance. and Bowers. and Crane. Issues in Finance. 1997. Mergers. McTaggart. Stephen H Archer and Charles D’Ambrosio. B. Eccles. A. Peter W. G. Prentice Hall of India. Collar McMillan Micheal Firth and Simon M Keane. R. Weston. Break Up: When Large Companies are More Worth Dead Than Alive. . B. and Koch. Geneen. McGraw . 1997. D. Martin Press New York.• • • • • • • Sadtler. D. The Synergy Myth and other ailments of Business Today. H. Chung & Hoag. The Free Press. 1995. Doing Deals: Investment Banks at Work. Heritage James M. Kontes and Michael C Mankins. Restructuring and Corporate Control. R. St.. Campbell. 1996.

Strategic Droop. Arriving at an Optimal Capital Structure. and Clarkson. and Bowers. Limited. Robinson. K. 1997. 1997. The Search Process. Valuation and Deal Structuring. Due Diligence and certification. B. Accounting and Tax Implications. Prentice Hall Europe. The Theory of Business Finance.. P. Financial Aspects of Supply Chain Management. 2000. A. • Stephen H Archer and Charles D’Ambrosio. Module V: Strategic Cost Management Transfer Pricing. Dividends Decisions – A Strategic Perspective Module III: Corporate Valuation Rationale for Shareholders’ Wealth Maximization. & Govindarajan. Operations Management Perspective on Costs. J. Collar McMillan . Post Merger Integration and Learning. References: • Jakhotiya. P. Tata McGraw Hill Publishing Company Limited. emphasizes the precise. Various Approaches to Corporate Valuation. Strategic Cost Management: The New Tool for Competitive Advantage. MBAFN 20405 Credit Units: 03 Course Contents: Module I: Introduction Role of Finance and Strategy in Management Process. It is intended to develop an in-depth understanding. 1998. The strategy has gained prominence over last two decades and focuses on the ambiguous. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Chandra. After The Merger: The Authoritative Guide for Integration Success. McGraw Hill • Sadtler.STRATEGIC FINANCIAL MANAGEMENT Course Code: Course Objective: The course aims at helping overcome traditional distinction between Strategy and Financial Management as two diverse disciplines of management. Johnson. 1997. New performance Metrics like Economic Value Added (EVA) and Market value Added (MVA). the uncertain. R. R. Module IV: Corporate Restructuring Restructuring and Merger & Acquisition. Strategic Cost Analysis (Using Activity Based Costing. K. D. Advances in Working Capital Management. Break Up: When Large Companies are More Worth Dead Than Alive. the Free Press. • Shank. P. Campbell. • Pritchett. Target Costing and Life Cycle Costing) and Product Pricing at Different Stages of Product’s Life Cycle. Vikas Publishing House Pvt. St. Chung & Hoag. • Geneen. Impact of Inflation on Financial Decisions. Restructuring through Privatization. Exploring Strategic Financial Management. Management Behavior and Convergence between Strategic and Financial Analysis Module II: Financial Decision Making Value Analysis – A Strategic Perspective.D. the measurable and the tangible. and Koch. of how to manage for value by enabling financial management to play a more proactive role in Strategic Management. Martin Press New York. 1995. Financial Management: Theory & Practice. the less tangible and the qualitative. V. G and Scholes.. among the participants. • Grundy. Financial Management on the other hand. Restructuring and Corporate Control. Leveraged Buyouts (LBOs) Restructuring of Sick Enterprises. T. G. The Synergy Myth and other ailments of Business Today. Mergers. H. • Weston. Alignment of Interest of Various Stakeholders of a Firm. The course also aims at developing an appreciation of how advancements in theory of finance have made it converge more towards strategy. 1996. 1997. Strategic Financial Management. Prentice Hall of India.

Hill International. Eccles. 1995. D. The Value Imperative. B. The Free Press. R. Peter W. Issues in Finance. . Kontes and Michael C Mankins. G. McTaggart. and Crane. McGraw .• • • Micheal Firth and Simon M Keane. Heritage James M. Doing Deals: Investment Banks at Work.

Objectives. (Jossey BASS) • Schuster. University Press . issues and problems. Employers. Further students will gain to assess and diagnose compensation management. Gerhart. The New Pay. Sharing productivity gains with employees. Social Security. Employee Reward. Compensation in Organization. Factors influencing Compensation Management. Perquisites. The Art of HRD. Job Examination & Remuneration. Importance. In this course students will learn how system operates to attract. The Role of Compensation in Sales force success Module IV: Pay for Performance Merit pay and Performance Appraisal. Wage concepts. Compensation Management – Nature. Overview of Legislations affecting Compensation Module II: Developing Compensation Programs – Job Examination Basics systems – Time wage. Role of various parties – Employees. Gain sharing. retain and motivate competent work force. Linking Employee & Organization Performance.COMPENSATION MANAGEMENT AND RETENTION Course Code: Course Objective: Compensation & reward system are key contributors to organization effectiveness. Volume – 7 Frans Poets • Michael Armstrong Helen Murlis. Team based pay. Objectives. and Competency Mapping & Developing Performance Matrix. Bonuses & Incentives – Scope and Process. Wage payments &Total Salary Structure. Importance. Performance based Compensation Schemes. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Milkovich & Newman. Manipulating and Analyzing Compensation Data. Retrieving. Unions & Government. Performance Criteria Choices. Ethical considerations. (Jossey-Bass) • Michael Armstrong. Performance based rewards. Reward Management • Sara Rynes. Philosophy. Incentives.Zingheim. Compensation Surveys. P. Developing Salary Structures Module III: Variable Compensation Principles of reward strategy. MBAHR 20401 Credit Units: 03 Course Contents: Module I: Overview of Compensation Management Wage and Salary Administration – Nature. Piece wage. Compensation References: • The Art of HRD. Philosophy. Developing Competitive Compensation Programs.

HR Audit References: • Parthasarthi. Objectives and Methodology Module IV: Designing & using HRD Audit HRD strategies. Styles & Culture. Further it aims at creating awareness about how to evaluate the Human Resource function for Business improvement and to give insight into how to conduct HR Audit in an organization. Planning auditing and developing HR . MBAHR 20402 Credit Units: 03 Course Contents: Module I: Introduction to Human Resource information system Various components of HRIS. T & D. Performance Appraisal.HUMAN RESOURCE INFORMATION SYSTEM AND HR AUDIT Course Code: Course Objective: To create an awareness in upcoming managers of different types of information systems in an organization so as to enable them to use the computer resources efficiently for effective decision making. Competencies Module V: Implementing of Audit for Business Improvement HRD Scorecard. IR & Administration. Structure Systems. Component . Compensation Management Module III: Introduction to HRD & HR Audit Concept . Designing and Implementation of HRIS Module II: Modules of HRIS Recruitment and selection. HRD Audit – Indian experiences Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Rao TV.

Kogan Page. the expatriate approach. Internationalization The People Dimension. Infinity Books. Jossey. China – the sleeping giant awakes. Geert Hoefstede. International HRM a cross-cultural approach. North America. Stephen. identification. Module V: Understanding Cross Culture: Issues & Perspectives Understanding Culture. Ulrich. MBAHR 20403 Credit Units: 03 Course Contents: Module I: Internationalization The strategic business context – A strategic business imperative localization of the talent port folio. cultural diversity in consortia formation. Module III: International Rewards Reward strategies for international execution. benefits and limitations. Key Concepts. Organization HR for internationalization capabilities for international business. Relationship between International Strategy and SIHRM. • Dalton. capabilities development from within. Himalayan Publishing House. . capabilities definition.Bass. Viva Books. designing rewards for the international business unit. Implications for Management Theory and Practice. as primary causes of failure in multinational ventures stem from lack of understanding of the essentials differences in managing human Resources. Adjusting to the New Culture. Jossey. Sage Publications. South America. developing international executives. TE Hall Studies of National Culture.Bass. • Oddou. • Ashkenas. References: • Harris Hilary and Brewster. at all levels in foreign environment. Contemporary Issues in Europe. It also aims at preparing students about examining significant business opportunities and maximization of returns with understanding of cross cultural management. Determinants of Cultural Identity. International HRM.INTERNATIONAL HR AND CROSS CULTURAL MANAGEMENT Course Code: Course Objective: The main objective of this course is to inculcate deep understanding of International Human Resources and to explore the dynamics of global business development. South East Asia regional diversity. Competencies for Global Manager Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jackson Terence. framework for performance management. cross-cultural issues. some key pointers. Success for the Global managers. defining two international cadre. Kogan Page. Value based management in Nordic countries. • Perkins J. Selected Cases in International Organizational Behaviour. project team capabilities. Module II: Issues of Organization An organization Examination framework – management at the centre and developed organization for transformation. Global Managers. Module IV: Human Resource Professional – Molester Navigation Context for international perfect management. The boundryless Organizations. Northern Europe. Frameworks for Mapping the Culture. Managing Diversity at work. Introduction.International Human Resource Management – Broad overview of International Human Resource Management features. elements. • Dhar & Ravishankar. Mendentiall. • Ansari Humayun Khizar. Ernst Christ. international executives. Japan – a culture of enfolding relationship. Clyde Cluckhohn. international values and reward policy.

HRD. Six Sigma Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Proctor Tony. Individual Learning – Learning. Needs. Importance. Creative problem solving and Idea for Problem solving Module II: Process of Creativity Ideas – Idea generating methods.MANAGING CREATIVITY AND BUILDING LEARNING ORGANIZATIONS Course Code: Course Objective: To understanding the importance of creativity processes and creative problem solving techniques. Learning & Training for Organization References: • Evans Karen & Others. Essence of Management creativity • Wilson John. Creativity. Further it also provides insight into organization learning processes. The Learning Organisation • Whatmore John. Approaches to the Design of creative organization. which facilitate creativity and innovation. Computer assisted creativity Module III: Creative Teams & Management of Creative Organisation Creative Teams. Lawrence K. Creativity at work • Khandwala N Pradip. Realizing Creativity . Theories of creativity. Innovation and Quality • University Press. Styles. Creativity in Organization. Working to learn • Graff J De. MBAHR 20404 Credit Units: 03 Course Contents: Module I: Creativity in Management Nature of Creative Thinking. Managing Creative Processes. Innovation as Competitive Strategy Module IV: Learning Organization Concept of Learning. Organizing for Creativity and Innovation. Benchmarking. Why Organization need to learn Module V: Learning in New Millennium Nature of Trends in learning Life and Work in New Millennium Module VI: Tools for continuous Improvement Kaizen. Corporate Creativity • Plsek E Paul. It aims at developing Managerial skills conducive to encouraging creative efforts in self and others and an insight into organization systems & Structures.

A Data Driver Approach to Organisational Change.The Environment Interface. Vision Books Pvt Ltd. Action Research as a Process and as an Approach. O. Characteristics & techniques. and Implications for future managers. Team and Groups. Module II: Typology of Organizational Development Interventions Interventions designed at Individuals. Organizational Development. Comprehensive Interventions. & Rao T. System . Inter-group Relations. • Nilakant & Ramanayaran . Components of Organization Design. New Delhi. V. Response Book • Waclawski & Church.V & Singh Kuldeep. • Schein E. Need for change. Organizational Development for Excellence • Pareek .D in Public Enterprises for 1900’s. Social.K.. The survey research and feedback stem. Cultural Models & theories of planed change. Politics and Organizational Development. Total organization. Tata McGraw Hill. Factors affecting Organizational Development. Change Management-responses. The Action Research stem. Historical framework of Organizational Development. Module VI: Future of Organizational Development Changing values. Oxford & IBH Publishing Co Ltd. & Pareek .Client Relationship. Role of Managers. Weisboard Model.. Determinants of Organizational Design. basic assumptions. Organizational Behaviour • Prasad Kesho.R. Jossey Bass Publications . S. Factors causing change.D. Designing & Managing H. • Ramanarayan S. Inter-group Interventions. Technological. Structural Interventions. Legal. O. Power. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • French & Bell.U. • Gautam Vinay Sheel.U. The Lab training stem. Guidelines for Facilitating change. Process Consultation: Its Role In Organizational Development. Political. R. • Pareek . Rao T. Dyads/Triads. Organizational Decision Making Module IV: Organizational Development Interventions Team Interventions. References: • Chottopadhay S. Organizational Development • Luthans Fred. & Mishra. &. H. Managing Organization Change. Issues in Consultant . Steps involved in Organizational Development. Module V: Change Management Why Organization Change.ORGANIZATIONAL CHANGE AND DEVELOPMENT Course Code: Course Objective: The aim of this course is to familiarize students with the rapidly growing scope of OD and the approaches which are becoming more and more diversified. Organizations as learning systems. Total Quality Management. Making Organization Roles Effective. OD. • Ravishanker. A wide range of interventions are discussed as there is a critical need for them in organizations facing volatile and competitive global environment.Environmental.S.U. Organization . MBAHR 20405 Credit Units: 03 Course Contents: Module I: Organizational Development: An Introduction Nature.Oxford & IBH Publishing Co . Interventions & Strategies. Business Process Reengineering. Models & techniques involved in change management. New Delhi. organizing for the Future. Cultural factors of change. Module III: Action Research & Organizational Design Introduction to Action Research.

Adapting Foreign culture. Product for the global consumer. National Brands. H. The Industrial Product Market. To teach students the anatomy of Global advertising . Global Marketing Management. To educate in detail on global aspects of product. Tata McGraw – Hill Edition Masaaki Kotabe. Cultural Values. Secondary global marketing research & Problems. counter trade as pricing tool. Strategy. Research on Internet. Primary Global marketing research and problems . Improved Products & Program Effectiveness. Global Sales Promotion. To educate on the importance of understanding the skills of Cross Cultural International Business Management. Market size assessment. Global Brands in India Module VI: Cross Cultural Business Behavior Global relationship management. country of origin stereotypes – Made in India hurdle Module III: Placement Management Movement across frontiers. Time Management & distribution. Product Piracy.. Culture & the GMM. Global Retail Distribution. Umbrella Branding. Advertising Agency. multicultural research. Brand Management. Module V: Brand Management Branding for the world. Multi Country research. Import oriented distribution. Foreign Market Channels of Distribution. Module VIII: Market Research Domestic market research Vs Global research. Culture Elements. (GMM) What is GMM. Product Standardization & world product mandate. Cultural Change. International Business – Competing in the Global Market Place. Global Market Mix. Module IV: Advertising & Promotion Management Global Advertising. Key ‘India’ issues in import distribution. Global Advertising Budget. Leasing in world markets. Kristiaan Helsen. Required Adaptation. Module II: Product Management Anatomy of Global Product Launch. Administered Pricing. Private Brands. Market Research. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Charlee W. Business Customs in Global Marketing. Creative Strategy. MNC’s & transfer pricing. Methods of doing Business. Culture Knowledge. Use of Free Ports. promotion & price. Managing MNC product lines. Protecting Brand Names. MBAIB 20401 Credit Units: 03 Course Contents: Module I: Management of Global Market Mix. Intra Company Pricing. Research Agencies.GLOBAL MARKET MIX Course Code: Course Objective: To make learn the management of Global Marketing Mix. Hall. Media Planning. Cross Cultural negotiations. place. Cross Cultural Comparisons. Managing Price escalation. Product Alternatives & Adaptation. Indian culture shock Module VII: Pricing Drivers of Foreign Market Pricing. John Wiley & Sons (Asia) Pte. Brand Name change over strategies. Internet – A Media mix Alternative. Pricing & Euro. . Global Campaigns. Ltd. Global or Local Brands.

Module II: Global Supply Chain – Management & Function From domestic to global supply chains. Shipping Cartels References: • J Bess Year 1996. Characteristics of Shipping Industry. Year 1995.INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: Global outsourcing has become a norm in today’s open market situations.O. Barboat Charter. Charactering Practice Magee Year 1997. Air Transport and PDM Approach to Export Distribution. Supply Chain Competitiveness. Communication and Control. Air Freight Rates.T. Voyage Charter. to develop their closer and better understanding of logistics systems. The course aims to familiarize students of modern systems and procedures in global supply chain management. Bullwhip Effect. Growth and Perspective. Law Relating to Carriage of Goods. International Transportation Issues. Packaging and Unitization Issues. Module III: International Logistic System Concept. Objectives & Scope. Problems and Prospects. J O Jansson & D Shneerson Year 1996. Channel Structure.T. Air Transport Policy J L Grumbridge Year 1998. Demand Volatility. I & II Year 1997. India’s Export – Import Trade by Air. To enable students to understand the micro aspects of global distribution and logistics. Supplier Network Development. World Seaborne Trade and World Shipping. Third Party Logistics (3PL). Time Charter.. Liner Shipping Economics J Bess Year 1994. MBAIB 20402 Credit Units: 03 Course Contents: Module I: Global Supply Chain – Overview Introduction. Dictionary of Shipping and Chartering Terms Stephen Wheatcraft Year 1997. The System Elements.To impart knowledge of M. ocean transport system and air transportation in world trade. Multimodal Transport Operator (M.O. Module V: Freight Stations Problems and Prospects Indian Shipping. Composition of World Seaborne Trade. Marketing Management in Air Transport • . Shipping Policy. International Set – up for Air Transport. Use at Maritime Transport. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • United Nations ESCAP Vol. Liner and Tramp Operations and Significance. Centralized and Decentralized Logistic Management. Principles – Freight Structure. Problems of Shipping Industry. Problems of Developing Countries. Warehousing. Inventory Management. Vertical Integration Issues.) Module IV: Ocean Transport and Chartering The General Structure of shipping industry. To teach them the criticality of an efficient supply chain with “zero defects” in the new WTO regime shrinking world. Outsourcing. Danial Mark Jr. Also. Physical Distribution. Liner Freighting Practice. International Air Transport System.

System Approach to Carriage and Shipment of Export Cargo IIFT Year 1998. Readings in Comprehensive Logistics. IIFT Year 1999. Study on Container Freighting IIFT Yr.• • • • Steiner Henery Malcoln Year 1998. 1997. . Freight Tariffs & Practices of Shipping Conferences.

Sources of International Law. Intellectual Property Law and Computer Law. Cyber Law. MBAIB 20403 Credit Units: 03 Course Contents: Module I: Global Accounting Practices and Diversity Influencing factors. Ethical Behaviour & Legal Behaviour. Performance Evolution & Control. . Translation Exposure. Termination of Agency. Double Taxation. Disclosure Norms. Module II: Global Transactions and Evolution Transaction in Foreign Currencies. LAW AND TAXATION Course Code: Course Objective: To teach the students the diversity in accounting systems and transactions in different countries. VAT. Corporate Income Tax across the globe. International Biz References: • Daniels & Lee. Module III: International Taxation Tax Jurisdictions.INTERNATIONAL TRADE ACCOUNTING. Accounting Standardization for MNC’s. Translation of Global Financial Statements. Module IV: International Business Law Classification of Law. Ethical & International Environment & Biz. Unfair Import Practices. To impart knowledge of taxation methods relevant to a global manager. Tax Types. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Czinkota. The Legal. International Product Liability. Environment Differences. Taxation of Foreign Branches and Subsidiaries. Accounting Objectives. Classification of Accounting Systems. Cultural Differences. Indian Accounting Systems – MNC’s. Biz • Herbert Bohlmom & Mary Dundas . To make learn the core importance of legal aspects for international operations and international trade. Key Issues of Diversity. Employment Law. Int.

Dr.”. International Business Market Planning appropriate. Major Destination of our Leather Exports. ITPO . Module IV: Garments Industry Module V: Gems and Jewelry: India’s leading Sectoral Export Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dr. Varma. Module III: Information Technology & Services Export – India’s Global Power and Future: “It takes off in India I. Problems. Issues. Role of Services in Indian Economy. Sachdeva. agencies (government & private). Sada Shankar Saxena.L. Limitations and Challenges. present and future scenario and India’s competition. India’s Product Mix. Suggestions for improving exports. Global Regulation in Services. Major Trade fairs. India’s Product Mix. Problems. To teach export related operational issues in business context for these sectors. Bhattacharya. MBAIB 20404 Credit Units: 03 Course Contents: Module I: Handicraft Industry Global science of the Handicraft Sector.S. Issues. Suggestions for improving Exports. what needs to be done. statistics. Indian Handicraft Industry. M. M. Thrust Sectors in Indian Exports References: • Annual Reports of concerned Export Promotion Council’s • Annual Report of Ministry of Commerce • Trade Fairs Report. To present speakers and cases from each sector to impart practical business knowledge. Services and E-commerce. Module II: Leather Industry Global science of the Leather Industry. Dr. Role of EPCH. Major Destination of our Handicraft Exports. Limitations and Challenges.SECTORAL STRATEGY FOR EXPORT MARKETING Course Code: Course Objective: To make students learn the details of India’s leading sector-wise exports – the product. International Business Market Planning appropriate.T. Role of EPCL. what needs to be done. Mr. Indian Leather Industry. Major Trade Fairs.

International Working Capital and Cash Flow Management. Going ‘Global.’ – Localizing Global moves. To make learn the MNC’s role in third world countries. Module IV: MNC’s Contribution in India and the role in the third world Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • Czinkota. Transaction Exposure. Mininationals. Exploitation. Global Capital Budgeting. Managing the MNE Subhash Lal. Control Function in MNC’s. To expose the relevance and contribution of MNC’s in our country. Global Business References: Stopford & Wells.STRATEGIC FUNCTIONING OF MULTINATIONALS Course Code: Course Objective: To make learn. Counter trade. FDI Route. MBAIB 20405 Credit Units: 03 Course Contents: Module I: MNC Formation and Functioning Globalization drivers. Intra-Firm Sale. Module III: Multinational Financial Function Trade Financing via L/C. through company specific cases. Export Marketing Czinkota & Ronkainen. Global Organization Structures & Networking. Direct Investment. Core Competencies in Leading MNC’s. Best Practices in International Business • . MNC’s Global Strategy. Module II: MNC Marketing and Planning Multinational Marketing Plan.” To impart knowledge of the financial working across borders in MNC’s and their subsidiaries. working and current drive to being “Global. the why and how of MNC’s formation. Transfer Price. Interest Rate & Currency Swaps. International Business & MNE PK Khurana.

overseas mediclaim policies – benefit and conditions. exclusions and conditions. Module III: Claim Operations Claim procedure . Type of vehicle as per motor insurance. activity in any industrial unit. MACT . Type of policies as per motor vehicle Act. Householder policy. Electrical Equipments. Wiley Against the God. scope application of marine policies. Exclusions. MBAIR 20401 Credit Units: 03 Course Contents: Module I: Property Insurance (FIRE) Fire hazards of specific industries – Process. Explosion. godowns and ware houses. Proportionate calculation of loss in case of double insurance and concurrent insurance policies. loss prevention and requirements. Silver Lake Publishing • Jody Ball. Main factory plant its process. Burglary insurance. fire Hazards. Assignment of claim. Jewellers block policies – cover. Product Liability –scope and underwriting. Boiler plant and pressure vessels. John & Sons. Machinery breakdown. Scope of covers. Lok Adalat / Jald Rahat Yojna. Scope of cover under different type of policies. Inc References: • Get your Claim Paid. Ex-Gratia payments. Special Contingency policy. cold storage and miscellaneous policies. Liability insurance policies – Public liability. Special policies. manufacturing and business activity. Application of basic principles of insurance. Tariff rates and regulations. Air-conditioning. Contractor plant and machinery. Insight And Prospective . General fire hazards – Fire load. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bernstein. Rural Insurance. Money in transit. Special perils. The Bible on Insurance Claims Investigation Step By Step Techniques.COMMERCIAL INSURANCE UNDERWRITING AND OPERATIONS Course Code: Course Objective: The subject is designed by keeping in view the various aspects of the industrial. Tariff Regulations as per All India Fire Tariff 2001. Silver Lake Editor. settlement and payment under various clauses Module IV: Motor and Marine Insurance History of motor insurance. Marine insurance market in India and UK.Duty of insured. claim processing and settlement. Module II: Property Insurance (Engineering) Scope of Engineering insurance – application of basic principles. Covers under various Fire policies. The various non-life insurance for the same. assessment of loss. Java Ball. Hazards of resistance. Claim procedure. Purpose. Role of claim adjusters. Peter L. Boiler and furnaces/oven. Module V: Miscellaneous policies Mediclaim. safety and security and its impact in terms of insurance ‘To Do and Not To Do’ in case of any claim and duties of insured for minimization of loss at the time of loss and claim process. shopkeeper policy. rating underwriting of various engineering policies Erection-all-Risk Marine-cum-Erection contractor-all-risk. rating and claims.

Stock valuation. Fund Management – Managing Cash Flows. MBAIR 20402 Credit Units: 03 Course Contents: Module I: Financial statements of Insurance Companies-Life & General Introduction to insurance operating cycle. Regulatory Financial statement analysis-Statutory ratios for Insurance Companies. Loss of Profits policy-valuation. III Publications . Module IV: Tax related issues Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • LOMA Publications. Module II: Financial statement analysis GAAP Ratios. Module III: Valuation of Insurance Claims Loss by Fire. accounting for assets & liabilities. accounting for capital & surplus with special reference to GAAP & relevant accounting standards.Managing Solvency & Profitability. To apprise the students of the tax related benefits pertaining to both life & general insurance.INSURANCE ACCOUNTS AND FUND MANAGEMENT Course Code: Course Objective: To develop an understanding of final accounts pertaining to life & general insurance to enable the students to have an insight as to how the insurance companies allocate & manage their financial resources to meet their financial goals. Accounting for revenues & expenses.

D. New Target Markets. LOMA 2nd Ed. Advertising Objectives. Goodwin. The distribution channels.W.W and Herrod. Examination of Motivational Impact. Marketing Planning. Restrictions imposed by IRDA on Advertisements. Module III: Insurance Advertising Elements of the Advertising Program. Marketing Implementation and Control. 1999. Life and Health Insurance Marketing. New Distribution Channels. New Product Development Program.B. Module V: Insurance Marketing Plan Annual Marketing Plan Annual Sales Plan Profitability Objectives Comparing Actual Performance and Planned Performance. Module II: Insurance Marketing Process Analyzing the Client’s Current Insurance Portfolios.INSURANCE MARKETING AND CLIENT MANAGEMENT Course Code: Course Objective: The aim of this course is to help students develop among the students an understanding of differences between traditional marketing concepts and concepts related to insurance marketing. Acquiring customers and satisfying their needs being crucial for success of insurance companies. new markets and product development with reference to insurance will also be discussed. Sales talk and Customer Response Developing Prospects into clients Intermediates and then Role in Sales Promotion. Use of Internet and Database Management Services through AWP. Analyzing Sales Deviations. Design and Execution Styles. Increasing the willingness to buy. J. Developing the Market Mix. Insurance products versus other Financial Securities. Increasing Human Needs and Insurance Protection. MBAIR 20403 Credit Units: 03 Course Contents: Module I: Insurance Marketing Strategy Basic Elements of Insurance Marketing Strategy. . Impact of Regulations on Insurance Marketing and Sales. it is aimed to discuss use of Customer Relationship Management Technologies. Marketing Environment Audit. Module IV: Insurance Sales Salesmanship Sales Interviews. Marketing Modification Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Allen. S.

Depth and Consistency. Price Setting Process Examination Scheme: Components Weightage (%) CT1 20 C-1 10 A-1 10 EE 60 Text & References: Text: • Philip Kotler.Concept. Classification and types. Width. Stages and Relevant Strategies Module IV New Product Launch Process-Idea Generation. the methods and tools used in developing and programming. Role. Prototype development. MBAIR 20404 Credit Units: 03 Course Contents: Module I Product: Concept. .The concepts of product line. Marketing Management. various levels of products Module II Product Management . PHE Publications References: • Gary Armstrong & Philip Kotler. Enabling them to develop strategies and plans and to develop the judgment parameters required in product and pricing management. Marketing-An Introduction. Concept development. Product Mix. Screening. Strategies and Methods.Concept. Test marketing and Commercialization Module V Pricing. Factors influencing. Line Filling and Line Simplification Module III Product Life Cycle .Length.PRODUCT DEVELOPMENT AND PRICING Course Code: Course Objective: To familiarize students with product and pricing concepts and strategies. Line Stretching.

Bluetooth Module V: The Network Layer Network Layer Design Issues. Digital Signatures.E.Computer Networks . a Simple Transport Protocol. TCP Module VII: The Application Layer DNS-Domain Name System. Communication Satellites. Electronic Mail.BUSINESS DATA NETWORKS Course Code: Course Objective: This course will expose the students to describe computer networking. Introduction to Networking • A. Computer Networks & Internets • William Stallings. Multiple Access Protocols.Sliding Window Protocols Module IV: The Medium Access Sub-layer The Channel Allocation Problem. Data & Computer Communications References: • Barry Nance. Authentication and Authorisation Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • D.Network Software . Quality Of Service.Reference Models Module II: The Physical Layer The Theoretical Basis For Data Communication. Routing Algorithms. Module VI: The Transport Layer The Transport Service. which has changed enormously over the past decade. MBAIT 20401 Credit Units: 03 Course Contents: Module I: Networking Introduction Network Applications . Guided Transmission Media. The Internet Transport Protocols: UDP.Network Hardware . Internetworking. Elementary Data Link Protocols . Comer. Ethernet. Computer Communication Networks • Tanenbaum . Wireless LAN. Rajeev. Congestion Control Algorithms. Module 3 The Data Link Layer Module III: Data Link Layer Design Issues Error Detection And Correction. Shanmugam and S. The World Wide Web Module VIII: Network Security Cryptography. Wireless Transmission.

The Customer Service/Sales Profile and Management of it Choosing Your CRM Strategy. Classifying Knowledge. Consultants and Users. Enterprises such as ERP. ERP Implementation Life Cycle. and Operations • Kristin Anderson and Carol Kerr. ERP – A Manufacturing Perspective. MBAIT 20402 Credit Units: 03 Course Contents: Module I Enterprise Management. Venkitakrishnan. Today enterprise is better known as extended enterprise and this course gears towards familiarizing the various components of Ext. CRM on Internet. Supply Chain Management. KM. ERP Market and Future Directions Module II Understanding Supply Chain and its Drivers. Garg and N. Role of Vendors. Knowledge Management. such as employer. customers and managing them is the key factor. Customer Relationship Management • James G. Enterprise Resource Planning • Vinod K. Barnes. CRM. Tools for Capturing Customer Information. Components of Enterprise Management. Enterprise Resource Planning. Network Design and IT in Supply Chain. Business Intelligence and Some Solutions Module III What is CRM and its Power?. Strategy. Enterprise Application Integration Module IV Knowledge and Management. Aligning KM and Business Strategy. SCM. Transportation. Enabling Business Growth • Sunil Chopra and Peter Meindl. business intelligence etc. Drivers of Knowledge Management. Knowledge Management Platform. Planning in Supply and Demand in Supply Chain Planning and Managing Inventories in a Supply Chain. Knowledge Management Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Alexis Leon . K. Implementing Knowledge Management. partners. E-Business and Supply Chain. Planning. Knowledge Management Toolkit • Ganesh Natarajan and Sandhya Shekhar. Secrets of Customer Relationship Management . Concepts and Practice References: • Amrit Tiwana.ENTERPRISE MANAGEMENT Course Code: Course Objective: Today Enterprise comprises of various stakes holders. ERP Modules and their Benefits.

Bates. Disaster Recovery Planning. Managing Anti trust issues by giving cases of Microsoft & Intel Pentium. Information Life Cycle Management : from creation to destruction. realistic recovery strategy. • Jon William. Challenge in Global operations. A case of WTC. Legal risks faced by companies. This course is designed to familiarize students with the importance of information. Business Continuity Management. References: • Business Continuity Planning: Concepts and cases. Integrating risk mgmt. Preparing BCP – a 10 step process. Types of Information Security. what should be protected in an organization? How to secure your intellectual property and business intelligence. • Regis J. Understanding disaster recovery & business continuity. Risk involved in managing them and How to protect this information? MBAIT 20403 Credit Units: 03 Course Contents: Module I: Introduction of Information Security Concept of Information and Information Security. Nature of Security.day it is very critical to protect that information from all aspects. Enterprise Risk Management: A strategic approach to Derisking an Enterprise. Activities with information systems. Module III: Disaster Management Types of Disaster. Vedpuriswar. Framework for managing technology risks. Disaster Recovery Planning for Networking. Information Security Process. V. Information protection & retention laws. Module II: Managing Information Security Understanding Information Security Management. Telecommunication & Data Communication. ISO 17799. Understanding & managing technology risks. Information Security Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • A. . Module IV: International Security Standards Setting up security policies.lesson learned. Vision Books. Information Security Architecture. Information is the key resource which is growing day – by .INFORMATION SECURITY AND RISK MANAGEMENT Course Code: Course Objective: In today’s competitive global economy. ICFAI University. Strategies for security management.Sept 11 event.

Key Concepts of IT solutions. Tata McGraw Hill . Understanding of buyer business. Developing Strategic alignment with buyers.MARKETING OF SOFTWARE SOLUTIONS Course Code: Course Objective: “Marketing and Management of Software Solutions” course is in two parts. Resource Management. the first one exposes the students to various typical features of solutions marketing and the second part to the Management of software solutions. S. Project and Quality Management. Services based Software Solutions. PHI • Kishor Swapna. Implementation and Maintenance of IT solutions Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Royce. Performance Management and Benchmarking. Defining solution roadmap and strategy Strategies for handling Request for Proposals. IT solutions marketing vis-à-vis marketing other products/services – the key differentiators..A. Pearson Education • Huges Bob. Software Project Management. Product based Software Solutions. MBAIT 20404 Credit Units: 03 Course Contents: Module I: Solutions Marketing Software Solution. Customer Relationship Management vis-à-vis Partner Relationship Management – Key to successful long term relationship building Module II: Management of Software Solutions Investment and Budgeting for IT solutions. Account Planning and Management. Planning and Research before initiating a sales cycle. Software Project Management. Diagnosis before selling. Understanding the Customer and the Pain Points. Determining product requirements. Software Requirements & Destinations. Software Project Management. Tata McGraw Hill References: • Kelkar.

Module IV: Software Quality Control Testing Concepts . is enabling quality in various aspects. Developing Testing Methodologies. removal and tracking. white box. characterizing risk. Six Sigma. Module V: Metrics and Measurement of Software Quality Measuring Quality. tools to implement quality in software development and monitoring the same. Quality baselines. change control procedure. Defect Management – causes. measurement concepts. Objective and subjective measurement. Software Quality Assurance. Concept of Quality Assurance and Quality Control Module III: Software Quality Assurance Implementing an IT Quality function. Content of SQA Plan. Software Change ControlSCM. The students must understand the various aspects of quality. Hierarchical Models of quality. Installing measurement program. managing risk. Verification and Validation methods. Thomson Learning (Vikas) References: • Godbole. Narosa • Shafer & Shafer. Pearson Education . SEI CMMi Model. Nina S.. attributes of good measurement. Software Quality. Metrics Bucket. Problems with Metrics. Internal Auditing and Quality assurance. TQM concept. broadly software and hardware.Standard unit of measure. Risk Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mordeehai Ben-Menachem. right methods. It thus becomes more imperative that the software. MBAIT 20405 Credit Units: 03 Course Contents: Module I: Quality Concepts and Practices Why Quality?.defining.ad hoc.SOFTWARE QUALITY ASSURANCE Course Code: Course Objective: Quality is the essence of life. Garry. software risk management Module VI: Quality Standards Introduction to various Quality standards: ISO-9000 Series. software metrics. adheres to certain quality norms. Quality Software Project Management. Cost of Quality. Model and assessment fundamentals. Module II: Software Quality Software Development Process. measure of central tendency. which is actually becoming life line of any organization. black box and integration. Quality Tools. building the system test plan and unit plan . Information Technology by virtue of its various products.Acquire and study the test strategy. S/w quality Attributes (Product Specific and Qrganization Specific. Cost Effectiveness of Software Testing – credibility & ROI. detection. Quality Pioneers Approaches to Quality.

ADVERTISING AND SALES PROMOTION Course Code: Course Objective: At the outset. Account Planning. Burnett. Surrogate Advertising. How Advertising Works. Direct Marketing Module VI Event Marketing. A&M. Print. Trout and Ries. and make an impact in the Consumers’ Minds. MBAMK 20401 Credit Units: 03 Course Contents: Module I: Introduction to Advertising. Retail & Business to Business Advertising. Advertising Principles and Practice References: • Magazines. Ratroll . Fryburger. Advertising Ethics. Business World • Wright. Advertising Planning & Strategy Module III Media Planning. & Buying. & Moriarty. Winter. Advertising Theory & Practice . Regulations. Broadcast & Interactive Online Media Module IV Creativity in Advertising. Advertising • David Ogilvy. • Sandage. Copy Writing. New Product Launches. They will learn how to use Advertising as a tool to Create Awareness. Campaign Strategies Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Well. Design & Production Module V: Integrated Marketing Communication Sales Promotion. Students will also learn how effectively they can do Media Planning & Media Scheduling and handle different Media. & Social Responsibility. students will learn the Fundamentals of Advertising & its Strategies. Public Relations. Brand Equity. Advertising & Marketing Process. Module II: Advertising Planning & Strategy The Consumer Audience. Ziegler. Scheduling. Advertising. Position the Product.

Different Definitions of CRM Module II: CRM: The Strategic Imperatives Explosion of CRM both in Service and in IT. CRM Implementation Road Map. Share of Market. 2001. & Win back & Acquisition Strategies. Accelerating Customer Relationships. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • G Shainesh & Jagdish N Sheth .CUSTOMER RELATIONSHIP MANAGEMENT Course Code: Course Objective: Customer Relationship Management (CRM) is a comprehensive Business Strategy. Customer Relationship Management.Woodruff. Activity based Costing for CRM Module V Customer Loyalty. Building Organizational Capabilities through Internal Marketing. MBAMK 20402 Credit Units: 03 Course Contents: Module I: Conceptual Foundation of CRM Evolution of CRM.Prentice Hall • Gosney JW. Infinity Book • Anderson.G. it transcends almost in all business categories. Atul Parvatiyar . Lifetime Value of the Customers. Benefits of CRM. Swift. Implementing CRM. Today we are into a new paradigm of CustomerCentric Management. 2001. Kristin . Prentice Hall India • Ronald S. 2002. CRM strategies are not meant for service organizations only. Module VI CRM in Service Sectors. Tata-McGraw Hill • JN Sheth. Developing Relationship Orientation. 1997. Relationship Marketing . 2001. Measuring Customer Satisfaction & Loyalty. Why Business Should adopt CRM. Gopal E. Petouhoff. McLEOD. 2001. Customer Relationship Management. Zero Customer Defections. In the present business paradigm. Latest Approaches to understanding Customer Values & Satisfaction. Schools of thought on CRM. CRM helps Organizations organize its activities around the customers. Adrian. Issues in Implementing a Technology Solution for CRM. Customer Retention Strategies. CustomerCentric Marketing & Processes. Tata McGraw Hill • Brown. CRM Framework Module IV: Economics of Customer Relationship Management Market Share Vs. Tata McGraw-Hill • Payne. CRM in B2C Markets & B2B Markets Module VII: The CRM Road Map Defining a CRM Strategy. 2001.Shainesh. PHI • Gureja. Basic premise of survival for any organization is to centre on Customer. Customer Relationship Management References: • John and Natalie L. Enablers for growth of CRM. Customer Relationship Management-A Strategic Approach • Zikmund. Gilbert. Module III: Building Customer Relationship Relationship Building is a Process. Customer Relationship Management. Customer relationship Essential. John Wiley& Sons • Gardial. Stanley A 2001. Creating Customer Value. customers have taken the central stage and all business houses are centering on customers. Woburn-Butterworth-Heinemann 1996.

Michael Porter’s generic options theory. organizational buying environment. publicity. sales culture overshadowing the marketing culture. policy. the GE matrix. interactive transactions. industrial establishment. To be aware of the success stories and failures in rural Indian Marketing. channel behaviour. OEM and impact on pricing policies. the marketing intelligence. Industrial Marketing Management: A strategic view of business markets. Brand Equity. commercial and institutional buying. • Newspapers. organizational buying behaviour process and organizational buying behaviour. advertising. role of MIS and DSS functions and evaluating the marketing strategies and performances. MBAMK 20403 Credit Units: 03 Course Contents: Module I Environment of industrial and consumer marketing. Financial Express. Module V Marketing strategies.Advertising and Marketing. . sales management practices training. Business Standard. fragmented markets and their implications and industrial pricing the services component. industrial and consumer marketing. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Michael D Hutt and Thomas W Speh. individual Vs group decision making and buying center influences. Module III Buyer seller interactions. Industrial Marketing. tendering. Business World. Assessing the market reach. Ralph S Alexander and James C Cross. economies of scale Vs economies of scope and case discussion of Schulman plastics. sales promotion possibilities. Module II The strategic perspective in industrial marketing. Hill. Module IV Industrial marketing communications. profile of an industrial buyer. • Magazines. the role of exhibitions and domestic and international contacts. Bidding. References: • Richard M. motivation and Examination.INDUSTRIAL MARKETING Course Code: Course Objective: To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India.Economic Times. Business India.

Administration and Facilities. Customer Profile. Medium to high rental cost (Examples: DLF Mall in Delhi. Customer Service and Accommodation. GRN. Organizing merchandising units such as Racks and Shelving Strategic Store Planning and Project: (Store location assessment. constraints. Students taking the course will develop a fundamental understanding of retailing and come away with a fundamental appreciation of the problems. Community. etc. sound. Store Design and the Retailing Image Mix: (employees. Visit to some reputed Retail Stores/Outlets in around Delhi. Stop-Over. Formats: Super market. Some examples of Retail Stores viz. LIFE-STYLE. Outdoor dining permits. Busking Licences. Value Chain. Kiosk Module II: Store Planning. Setting up Stores before Opening. The course can also benefit students interested in starting their own consulting firm. design and layout. odour. Direct Marketing CRM. Design and Layout. the course is designed to foster the development of the student’s critical and creative thinking skills. Retail Floor and Shelf Management. Destination/Free Standing Location. The emporium. Merchandise Management Cycle.Strengths and Weaknesses of the Mall Format. and opportunities faced by retailers. MBAMK 20404 Credit Units: 03 Course Contents: Module I Define Retailing. Clean environment. impulse purchase Merchandise). Positioning for Differentiation. Shopping Centre/mall Location. Space / Layout. Warehouse Management. The Human Resource Factor. ARCUS. convenience goods. Retail Scenario (Globally and in India). Plan the lay-out smartly. Retail Selling Process. The Mall. Sales Promotion. space / layout. Planned Shopping Centers/ Malls. Key Drivers of Retailing in India. Retail Advertising. fixtures. Warehousing and SCM: Vendor Management. Store Planning Location Planning. Specialty Store. Inter-Transfer Note (ITN). Merchandise. Organized Retailing in India. Location Mapping. The Bazaar. density etc. Designated parking area. and Regional types of U. Training Personnel on Sales floor to create Displays. Location Parameters. Peaceful assembly / rally. Setting the lease rental appropriately. The Space mix: (Single goods.). POS and Back-end Technologies. .-Site Selection.. Marketing: Build Store Brand. Departmental Store.. Customer profile etc. Evolution of Retailing through the Four Gears.High-Street Location. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. The Effective Retail Space Management: (Store Layout: the circulation path) Module III: Store Operations POS (Point of Sale) / Cash Process. Sensitive mall management. Simultaneously. Electronic Data Interchange.RETAIL AND MALL MANAGEMENT Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. How Shopping Mall differs from other Retail Formats in characteristics such as Location. Vehicle access permits. Construction and fit-up). Licenses and Permits for Mall Operations: (if applicable) Building / Scaffolding Permits. Niche conveniences Shopping Centre / Mall Location: Existing mall traffic.S. visual. This includes developing an understanding of the challenges and opportunities faced by professionals and companies in this sector of the consulting industry. type. Working with Floor Plans and Store Requirements. Location. merchandise. Spencer Plaza in Chennai. Visual Merchandising and Displays: Planning the Visual Merchandising Theme and Creating Displays. Besides learning more about retailing and retail consulting. Transportation. Growth of Retail Business / Outlets in India. Entertainment as Customer Value in Malls Module VI Lessons from the experience of Crossroads in India: Define the target audience clearly. Crossroads in Mumbai). Single Size Denomination. students taking the course will develop a fundamental understanding of retail consulting. ANSAL PLAZA. Module V Defining Shopping Mall. Retail Formats and their Characteristics viz. Merchandising and Buying and their effect on ROI. Arranging Props and Displays. Characteristics of typical Neighborhood. Retail Accounting and Cash Management Module IV: Information Management Retail Technology and Retail Automation. Be mindful of shopping basket. merchandise. Arranging Display Fixtures and Lighting. The Plaza. SHOPPERS' STOP etc.

• Images Retail magazine . Retail. Quasi. Visit to DLF Mall and City Center. Retail Management.Mall .Cater to the internal customer. Retail Marketing. Wal-Mart.. Tata Mc-Graw • Thomson . etc. Retail Management. Retailing.Is this the right format for India?. PHI References: • R Vedamani & Gibbson. Thompson press. Malcom . Stories of some great malls world-wide viz. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans. Jaico publications • Patrick M & Robert. • James & Ron Hasty. DDF.

selection and training. Professional Selling A trust based approach. tools for sales supervision and control.SALES MANAGEMENT Course Code: Course Objective: To familiarize the students with the concepts of sales management and to equip them with the various tools required to be a success in the various techniques essential for sales staff management. sales presentation. Communication and its role in professional selling Role plays. • David Mayer and H M Greenberg. planning the initial sales call. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Stanton. Module III Tools and techniques of sales forecasting. Measuring effectiveness and success of the manager. Module II Role of the Sales Manager. Recruitment. What makes a good salesman. Contribution of selling to social development. approaching the prospect and initiation of discussing. sales territorialization. Motivation and retention of sales staff. monitoring sales expenses. Role play. Management of Sales force References: • E Cundiff and N Govini. Module V The sales process. Sales promotion Strategies. To help them differentiate the nuances of personal. Developing and expanding the customer relationship through CRM and use of technology (database marketing). encouraging critical encounters. Types and techniques of sales promotion Module IV Adaptive selling.5th Edition. • Christopher Power. Avita. negotiation and closing Case study and role play. MBAMK 20405 Credit Units: 03 Course Contents: Module I Introduction to Sales Management. Examination and appraisal of sales staff. Professionalism in sales. Understanding and mastery of two way communications. Discussion of sales careers and qualifications and skills required for success. Prentice Hall of India • Ingram. Sales force compensation. Bursnick and Spiro. organizational and retail selling. INNOVATION AND THEORY OF CONSTRAINTS Course Code: MBAOM 20401 Credit Units: 03 . Harcourt College Publications. sales quotas. Historical Review. Smart Selling. Sales Management. approaching the customer and gaining the commitment of the customer. budgeting and costing.planning prospecting. different types of sales jobs. Laforge.

April 26-28. The aim is also to make them familiar with the TOC management system’s suitability for generating superior degrees of short and long term profitability. lasting & differentiating leadership. The Theory of Constraints and Its Implications for Management Accounting. organizations using TOC. MA.. Lucie Press/APIS Series on Constraints Management. IMA Foundation for Applied Research. Jr. business dimensions of innovation. Croton-on-Hudson.. TOC’s version of the scientific method. 1990. TVA Financial System. using TOC for projects. the Haystack Syndrome: Sifting Information from the Data Ocean. TOC Education. D. APICS. Integrated system vs Happenstance Sub-systems. Page 91. To make them familiar with several proven principles. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mc Mullen. • Noreen. and Smith.. E. TOC Logistics and factory scheduling. Global standards and timing. and Smith. Computer-supported TOC simulations. Advantages of adopting TOC management systems – an organizational perspective. TOC Thinking process Module III: Genesis of TOC Historical development of TOC. motivation & success morale. TOC Logic Trees. • Goldratt. North River Press. TOC Logistics projects. and generic solutions by a TOC management system. Management System’s Foundations. Course Contents: Module I: Introduction to Innovation Creation of ideas. an important new expression of management science known as theory of constraints and to familiarize its usefulness in innovation. TOC and Information systems. the St.T. the Theory of Constraints and Its Implications for Management Accounting. environment to create & capture sparks.Course Objective: The objective is to introduce.. Module II: Introduction to Theory of Constraints Introduction of TOC-new management science. business drivers. 1998. Introduction to the Theory of Constraints Management Systems. NJ. development of ideas. Phoenix. processes.M. Great Barrignton. in1995 APICS Constraints Management Symposium Proceedings. Supporting MRP-II and ERP systems with TOC.B. T. TOC in education... pressing business needs. TOC Project Management. to the students. conversion of ideas. North River Press. Elements of TOC Management systems. TOC in support of Covey’s Seven Habits. D. Mackey. Knowledge worker productivity. TOC thinking process to be integral to functioning of organizations. Innovation at workplace. E. • Noreen. creating TOC resource library. E.. Build a TVA Financial Management System. employment stability and stakeholder loyalty. five steps to ideation. Module IV: Implementing TOC Management Systems TOC Educators and consultants. capturing & processing of thoughts. AZ. E.T. Integrate TOC with other management approaches. What is the TOC. 1995. Montvale. NY..M. Module V: Future of TOC Redefining systems by TOC management systems.. . Falls Church. References: • Goldratt. Mackey. TOC manufacturing systems. J. world wide forest of TOC trees replacing World Wide Web. J. 1995.

Chambers. Integration of Operations Strategy Planning and Technology Planning. 1992. Product Profiling. Role and Objectives of Operations Strategy. Harrison. Chapman & Hall • Samson D. Accounting & Financial Perspectives and Manufacturing System. Manufacturing Strategy: Process and Contents. Improving Manufacturing Process by Redefining & Restructuring Process Positioning Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Hill T. Management of Quality. Manufacturing and Operations Strategy. 1991. Infrastructure Development. Pitman Publishing • Harvard Business Review Articles on Manufacturing Strategy. Module II: Developing Operations Strategy Principles and Concepts of Developing a Operations Strategy. Methodology of Developing Operations Strategy. Manufacturing Implications of Corporate Marketing Decisions. Johnston 1995. 1993.A. Dynamics of process-product life cycles. Process of Operations Strategy Formulation. Module IV: Redefining Operations Strategy Value of Response Time and Product Variety in Operations Strategy. Defining a Operations Strategy in Overall Environment. selection of process and infrastructure development. MBAOM 20402 Credit Units: 03 Course Contents: Module I: Introduction Introduction. The aim of this course is to make the students familiar with the changes required in the operational strategy with rapidly changing environment. Effect of Technology Advancement and Technology Management. Manufacturing Restructuring. Manufacturing Strategy: The Strategic Management of Manufacturing Function. Manufacturing Audit Approach. Planning and Controlling System. Hardland. 2nd Ed.OPERATIONS STRATEGY Course Code: Course Objective: The objective is to develop understanding about the practical aspects of operations strategy. Module III: Implementation of Operations Strategy Principles and Concepts of Focused Manufacturing. Incorporating Operations Strategy in the Corporate Strategy. Involvement of Human Aspects. HBR . Operations Management. Pitman Publishing • Slack. Pre-requisites of Organized and Focused Manufacturing Strategy & Unit. Operations Management & Strategy. McMillan References: • Voss C. Business Implication of Process Choice. Prentice Hall • Harrison M..

Cost. Taguchi Loss. Measures of Process Capability. Product Protocol. Examination of processes. MBAOM 20403 Credit Units: 03 Course Contents: Module I: Manufacturing processes and interface Processes and their functions. International Operations Management. Flexibility and Quality. The student should become aware of the major process improvement techniques and their application. Lean Production. He should be in a position to suggest initiation and implementation of appropriate improvement strategies. Group Technology. Market Planning. The course content lays emphasis on the organizational aspects of the operations management processes instead of the technology aspects. Agile Manufacturing. Various types of Benchmarking Level of Competitiveness. Tata McGraw Hill . Copenhagen Business School Press References: • Gideon Halevi. Business Process Reengineering. On conclusion of the course the student should be able to select alternate operations management process. House of Quality. Manufacturing cycle. Restructuring the Manufacturing Process. Competitive Manufacturing Management. Cellular Manufacturing. importance. Irwin McGraw Hill • Gerhard J Plenert.PROCESS ANALYSIS. Davis. The objectives of this course are to familiarize students to carry out analysis of various operations management processes with a view to achieve improvement in productivity and performance within the overall corporate objectives. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aquilano. stages and the criteria Module II: Process selection Product-process matrix. objectives of analysis. Kanban System. QFD. Project. Chase.technical Examination. Single Minute Exchange of Dies Module VI: Theory of Constraints and other processes Drum Buffer Rope System. Module III: New Product Planning New Product Strategy . Alignment with corporate objectives and Operations Strategy. Opportunity Identification. APICS Series on Resource Management • John M Nicholas. Service Process structures . Life cycle management. methods. Xerox model. Continuous process. Fundamentals of Operations Management. Module V: Modern Japanese Practices JIT. Concept Generation. Interface with other disciplines. Batch process. Delivery. APPLICATION AND IMPROVEMENT Course Code: Course Objective: Operations management is a decision making process. Kano Model. Pre. Flow process. Module IV: Benchmarking Reference points. Commercialization and Launch. Flexible manufacturing systems. Job-shop. Technical Development.

Brand significance and impact on businesses Nature of services and service products. Service Value chain Outsourcing and its management. Human Resource in Services Module III: Operating Service Systems Managing Demand and supply of services. Management and controls. Total Quality Systems. Service business and delivery network. Clow & David L. RobertRussel & Robert Murdich . Customizing services. Service Management & Operations References: Rust. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • Gengiz Hakserver. Loyalty tracking. Tools and techniques for total quality and continuous improvements. Barry Rendes. Creating loyal customers through services . customer centric operations and building services for competitive advantage. MBAOM 20404 Credit Units: 03 Course Contents: Module I: Service as Strategy Concepts and understanding.SERVICE OPERATIONS MANAGEMENT Course Code: Course Objective: The objective of the course is to understand the growing significance and impact of services on the growth and economy and the scientific ways to run the operations so as to optimize the business and brand returns. taking services to the doorsteps of customers. Technology impact. Productivity and performance measurements Module IV: Service Business Model Service Business model understanding and significance. Module II: Building and Development of Service Systems Standard and branded services. Kurtz. segmenting services. Design and development of service products and delivery systems. Zahorik & Keiningham. Service Marketing WORLD CLASS MANUFACTURING AND TECHNOLOGY . connectivity and brand value creation through outsourced network Module V: Building Customer Loyalty Understanding and significance of customer loyalty. Speed and quality of services. Service Marketing Kenneth E.

Rapid Prototyping. The Goal. Competition and Technology. brand strategy and market entry. management of technological resources and to make the students familiar with the changes required in the operational technology with rapidly changing environment. Bar Code. degree of integration. Dimensions of technology. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • No specific Text and References are given but various articles and Books like Toyota Production Systems. The aim is to develop understanding about the practical aspects of selection of process technology. Supplier Interface. Gunn’s model of WCM. Nuts. Management of research & development. Replacement of obsolete technology. types of technology. Degree of Automation. Poka Yoke. Managing product development teams. Process of adoption & integration of technology. Quality in WCM – Deming’s Approach. Back office v/s Front office technology. tools of technology control. . control systems. Knowledge Management Module III: WCM in Practice Real corporate world examples & exposure of WCM practices Module IV: Product & Technology Management Market research. Technology comparison. Feedback systems. Lean Production. will be used as references. new product development and market support. Customer Interface. Materials Processing Tools: Flexible Manufacturing Systems. Concurrent Engineering.Course Code: Course Objective: MBAOM 20405 Credit Units: 03 The objective is to familiarize the students with WCM practices and their importance to enhance competitiveness in international markets. Shingo’s Approach. First principles of WCM. Technology for manufacturing units. Schonbergers’ framework of WCM. Maskells’ model of WCM Module II: Practices and Systems for WCM Information Management Tools: Kanban. Reliability. Strategic alliances and intellectual property. Course Contents: Module I: WCM Introduction and Models The evolution of WCM. Hall’s framework of Value added Engineering. Technology Strategy.

Ltd. Facilities & Utilities management. Atrium. comparison of Us and the Indian Malls Module II: Mall Architecture A description of the various components of mall architecture and their significance like Facade. Tata McGraw Hill • Barman & Evans. identifying the catchment. Department Stores. (Pearson Education) • Paco Underhill. circulation path and utilities Module III: Handling a Mall project Choosing the macro and micro locations. Retail Management-A strategic Approach (8th ed). Simon & Schuster . types. The objective of the course is to impart skills necessary for taking up positions in Mall administration. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Malls in India by Images Multimedia Pvt. a comment on suitability of popular retail formats as anchor tenants like Hyper markets. deciding tenant-mix and anchor tenant(s). Module IV: Components of Mall Management Concept and tenant-mix planning. growth of malls globally. Multiplexes and Eating joints. growth of malls in India. parking. MBART 20401 Credit Units: 03 Course Contents: Module I: Concept of Mall Definition. future trends and projections. Retailing Management (5th ed).MALL MANAGEMENT Course Code: Course Objective: The course contents provide a detailed outline of Malls and its design and retail components. References: • Levy & weitz. advantages of mall over other retail formals. Module V A comparative study of various malls in the NCR on various parameters by way of field projects. Lease Management. genesis of malls. Marketing and space selling. Diffusion of the concept to India. Special emphasis is given to the practical aspects. concept planning and retail zoning. Security & information systems. Call of the Mall . Mall promotion & events management.

Tuli & Srivastava. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Levy and Weitz. Retail Management. Retail Management-Strategic Approach (8th ed). Retail Image. Space Planning and management: Allocation of space among various departments/categories. floor/ceiling designs. Introduction to store Atmospherics: the key components. Jaico Books . lighting. Façade. References: • Bajaj. Design of retail store: significance of design for a store. temperature. Module II: Store Layout Discussion on different types of layouts for retail stores with specific applications and attributes. Architecture. Retail Management. Presentation. The aim is to prepare students to take up jobs as creative visual merchandisers with majors retail players.description with discussion on specific attributes of each option. Space Management skills shall help them in being effective department. Module V A comparative study of visual merchandising in various stores in Delhi & NCR’s. Pearson Education • Gibson S Vedamani. Tata McGraw Hill. It also focuses on specific impact of each element on store profitability and efficiency. Size and elevation. floor and store managers. Retailing Management (5th ed). factors affection choice of location and site. significance Module IV: Atmospheric components Colour. Oxford University press • Barman & Evans. maximizing retail space productivity. music. by way of field projects.VISUAL MERCHANDISING AND SPACE PLANNING Course Code: Course Objective: The course contents highlight and explain the various design and display elements that impact space management and merchandise display in retail outlets. fragerance. Module III: Merchandise Presentation Fixtures. Displays and signages. MBART 20402 Credit Units: 03 Course Contents: Module I: Store location Significance. texture.

Module IV: Loyalty programs Concepts design & execution.RETAIL CRM AND PROMOTIONAL STRATEGY Course Code: Course Objective: The course contents provide an overview of various methods of promoting retail business as well as maintain cordial and profitable customer relationship. • Levy & Weitz. Planning a retail promotional strategy Module II: Customer Relationship management in Retail The CRM process. Tuli & Srivastava . service recovery Module IV Web. Oxford University Press. customer evaluation of service quality. Tata McGraw Hill • Bajaj. Developing CRM programs and implementing. It shall cover specific promotional and CRM practices adopted by various retail players. Management & strategy (2nd ed). MBART 20403 Credit Units: 03 Course Contents: Module I: Promotional Strategy Elements of promotional-mix with reference to retailing. improving retail service quality. Services Marketing-Operations. . Personal Selling. Advertising. After completing this course. Sales promotion. Biztantra Publication. Direct Marketing. collecting customer data. Retail management. Retail Management-Strategic Approach. Public Relations. students are likely to be suitable contenders for the position of Marketing and/or Customer Relationship Managers with any of the Retail chains. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Barman & Evans. Retailing Management. Pearson Education References: • Clow & Kurtz. Electronic Retailing. Module III: Customer service Strategic advantage through customer service. Non-store based and other forms of non-traditional retailing.

McMillan References: • Bowersox & Closs. warehouse operation. Presentations. benefits to retailers. customer focus in supply chain management. application of ERP. It also provides an option to be an entrepreneur in the form of being third party logistics provider. McGraw Hill International • B S Sahay. its significance for retail organizations and operations. typical supply chains of Retail stores/chains. Supply Chain Management for Global competitiveness. global volatility. The students equipped with knowledge are suitable take up the assignment as Supply chain managers or Warehousing managers with the relevant companies.RETAIL SUPPLY CHAIN MANGEMENT Course Code: Course Objective: The course explains how materials and merchandise move throughout the retail enterprise so as o maximize value to the customer and the organization. optimization and minimization of inventory. It covers all the major concepts. Reverse Logistics. Significance for business in general and Retailing in particular. Outsourcing: Significance. impact on performance. features and components of supply chain. Best practices in RSCM. Optimization of supply chain. terms.A strategic perspective. components of inventory cost. Quick Response delivery system. Module V A comparative study of RSCM of various Retail houses in Delhi & NCR. Cross-docking Module III IT enabled Supply Chain Management. Channel Mix decision. Module IV: Inventory Management Meaning of inventory. Logistics Management. McMill . MBART 20404 Credit Units: 03 Course Contents: Module I: Supply chain Management Concept. Economic Order Quantity. procedures and practices of Retail Supply Chain Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorno and Walters. Managing the supply. Module II: Value chain & value delivery system. JIT. Warehousing: significance. key considerations in outsourcing. Transportation decisions Importance. third party logistics providers and Multi-modal transportation.

E-store design: web atmospherics. E-greeting cards. Click & Mortar and purely E-retailing. E-retailing. operate and manage e-retailing operations of a retail enterprise. Tata McGraw Hill . and Maintain a Successful WebBased Business. cross selling. interactivity. significance. gift reminder services. • Fenech & Merrilees. comparison with convention retailing. The Complete E-Commerce Book: Design. offline marketing. internet payment gateways. Multi-channel retailing. Module II: E-retailing models. students shall be equipped with the basic knowledge to design. Selling Online: How to Become a Successful E-Commerce Merchant. approaches to building an E-store. Module III: Marketing Strategies for E-stores Branding on the web.E . best partners in E-retailing Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Caroll & Broadhead. Dennis. Routledge Press • Levy & Weitz. retail information. integration of e-retailing into an organization. Retailing Management. Module IV: Customer Relation Management in E-retailing Customer service. E-malls.RETAILING Course Code: Course Objective: The course is designed to explain the emergence. personalization. future of e-retailing. CMP Media. permission marketing. internet security issues. Brick & Mortar. Online payment processing. After studying the course. proliferation and prospects of E-retailing across the globe. MBART 20405 Credit Units: 03 Course Contents: Module I: E-retailing Meaning. concept. requirements of an effective E-store. loyalty programs. referral services. Build. with special reference to India. navigability. Module V Study of various E-retailing models. Dearborn publishers References: • Janice Reynolds. contests & promotions. starting an E-store Weighing the options. online communities.

Oxford University Press. Welfare effect: Small nation vis a vis large nation Module III: International Trading Environment Multilateral and Plurilateral Trading System and the legal framework. WTO and Indian Economy. Pre-shipment Inspections Module V: Measures to Regulate Trade Environment Quantitative Restrictions. • Paul Carbough. economic. Unfair Trade Practices and Barriers to Trade (Non technical) Module IV: Rules Governing International Trade under WTO Uniform Trade Practices. Export Marketing. • Anne O Krueger. Thompson Press • Verma M. Internal and External Environment. 2005. WTO and Developing Countries. • Chadha G. Exports of India’s Major Products: Problems and Products. General Agreements on Trade and Services & Higher Education Section Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Debroy Bibek. International Economics. Deep & Deep Publication Pvt.GLOBAL LEGAL ENVIRONMENT Course Code: Course Objective: The primary objective of this course is to provide the students with a thorough understanding of the global. 2001. 2002. 2002. conduct of Trade according to MFN and NTC clauses. P. Import Substitution. Ltd. Trade Related Intellectual Property Rights (TRIPS). 2001 Edition. Ltd. Theory of Comparative Cost Advantage. • Chauhan Sandeep. 2001 Edition.L.E. Nature of Modern Business. 2001. Agreements on Antidumping.L Analysis Module II: Contemporary Global and National Business Environment Theory of Absolute Advantage.K. Deep & Deep Publications Pvt. political and legal environment prevalent in international trade. Economic and Social Environment. Vikas Publishing House . Effective Rate of Protection. WTO as an International Organization. Export Substitution. The major focus of this course is to highlight the international norms and regulatory bodies for enhancing global trade. Oxford University Press. Protection of Domestic Market with relation to Tariff.. MBALW 20402 Credit Units: 03 Course Contents: Module I: Business and its Environment Meaning of Business. Foreign Trade Management in India. Ltd. Oscar Publications References: • Pawan Kr Graga. Tariff Reduction. 2000 Edition. Deep & Deep Publication Pvt.S. Finally the students will be able to analyze the various nuances associated with international trade. Trade Related Investment Measures (TRIMS) Module VI: Role of INCOTERMS and UCPDC Arbitration. • Bhandari Surendra.T. GATT to WTO. Types of Tariff & Role.E. Sanitary and Phyto Sanitary Measures. Pricing and Distribution. Theory of Competitive Advantage. Subsidies and countervailing measures. Determination of Tariff. Quotas and Licensing.

EVENT MANAGEMENT Course Code: MBAME 20401 Credit Units: 03 .

SOCIAL ACTIVISM ANS NGO’s Course Code: MBAHU 20401 Credit Units: 03 .