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Programme Structure and Curriculum & Scheme of Examination 2008
AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDDHA NAGAR
Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers. This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core & Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits. The Curriculum & Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text & references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are: Components Case Discussion/ Presentation/ Analysis Home Assignment Project Seminar Viva Quiz Class Test Term Paper End Semester Examination Codes C H P S V Q CT TP EE Weightage (%) 10 - 15 5 - 10 10 - 15 5 - 10 5 - 10 5 - 10 20 10 - 15 60
It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University. July 2008
Course Code Course Title Lecture (L) Hours Per Week 3 3 3 2 2 3 2 1 1 2 Tutorial (T) Hours Per Week 1 1 1 1 1 1 Practical /Field work (P) Hours Per Week 2 Total Credit 4 4 4 3 3 4 3 1 1 2 Page No.
MBAFN 10101 MBAEN 10101 MBALW 10101 MBAIT 10101 MBAMK 10101 MBAHR 10101 MBAOM 10101 MBABS 10101 MBABS 10102 MBAFR 10101 MBAGR 10101 MBASH 10101 MBAJP 10101 MBACE 10101
Accounting for Management Economic Analysis Economic & Business Legislation Information Technology & Business Applications Marketing Management Organizational Behaviour Quantitative Methods in Management Business Communication – I Behavioural Science – I Foreign Language – I French German Spanish Japanese Chinese TOTAL
MBAGM 10201 Business Environment & Strategic Analysis MBAFN 10201 Financial Management MBAMK 10201 International Marketing Management MBAMS 10201 Management Information Systems MBAHR 10201 Managing Human Resources MBARM 10201 Market Research & Report Preparation MBAOM 10201 Operations Management MBABS 10201 Business Communication – II MBABS 10202 Behavioural Science – II Foreign Language – II MBAFR 10201 French MBAGR 10201 German MBASH 10201 Spanish MBAJP 10201 Japanese MBACE 10201 Chinese TOTAL 3 3 3 2 4 2 3 1 1 2 1 1 1 2 1 3 4 3 3 4 4 4 1 1 2
SUMMER INTERNSHIP (8 -10 WEEKS) THIRD SEMESTER
MBAGM 20301 Business Policy & Strategic Management 3 1 MBAGM 20302 Managerial Competency & Career 1 Development (Non-Credit course) MBABS 20301 Business Communication – III 1 MBABS 20302 Behavioural Science – III 1 Foreign Language – III 2 MBAFR 20301 French MBAGR 20301 German MBASH 20301 Spanish MBAJP 20301 Japanese MBACE 20301 Chinese MBASI 20350 Summer Internship (Evaluation) ELECTIVE (Any six courses out of any two streams in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP 4 1 1 2
Selection. Design & HR Planning MBAHR 20303 Performance Management Systems MBAHR 20304 Recruitment.MBAEL 20301 Creating & Managing New Ventures MBAEL 20302 Entrepreneurship & Entrepreneurial Process MBAEL 20303 Financing for New Ventures MBAEL 20304 Marketing for Entrepreneurs FINANCE & ACCOUNTING MBAFN 20301 Cost & Management Accounting for Decision Making MBAFN 20302 Infrastructure Project Management & Control MBAFN 20303 International Finance MBAFN 20304 Management of Financial Services MBAFN 20305 Security Analysis & Portfolio Management HUMAN RESOURCE MBAHR 20301 Industrial Relations & Labour Laws MBAHR 20302 Organizational Structure. Training & Development MBAHR 20305 Strategic Human Resource Management INTERNATIONAL BUSINESS MBAIB 20301 Global Trade in New Millennium MBAIB 20302 Institutions of International Trade Organization MBAIB 20303 International Economics Environment & Policy MBAIB 20304 International Trade Procedures & Documentation MBAIB 20305 Management of Foreign Transactions: A Banking Perspective INSURANCE MANAGEMENT MBAIR 20301 Application of General Insurance MBAIR 20302 Life Insurance – Underwriting and Claims MBAIR 20303 Regulatory Framework of Insurance MBAIR 20304 Risk Management & Insurance INFORMATION TECHNOLOGY MBAIT 20301 Business Process System MBAIT 20302 Management of Software Projects MBAIT 20303 Object Oriented Database Management System MBAIT 20304 Software Development MBAIT 20305 Web-enabled Business Processes MARKETING & SALES MBAMK 20301 Consumer Behaviour MBAMK 20302 Distribution Management and Logistics MBAMK 20303 Marketing of Services MBAMK 20304 Product & Brand Management MBAMK 20305 Rural Marketing OPERATIONS MANAGEMENT MBAOM 20301 Facility Planning & Total Productivity Maintenance MBAOM 20302 Productivity & Performance Management MBAOM 20303 Project Management MBAOM 20304 Supply Chain Management & Logistics MBAOM 20305 Total Quality Management & Six Sigma RETAIL MANAGEMENT MBART 20301 Fundamentals of Retailing MBART 20302 Merchandising & Category Management 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 .
2 1 3 Dilemmas & Action MBAEL 20404 Technology & Innovation 2 1 3 FINANCE & ACCOUNTING MBAFN 20401 Advanced Accounts 2 1 3 MBAFN 20402 Corporate Tax Planning 2 1 3 MBAFN 20403 Financial Engineering 2 1 3 MBAFN 20404 Management of Financial Institutions 2 1 3 MBAFN 20405 Strategic Financial Management 2 1 3 HUMAN RESOURCE MBAHR 20401 Compensation Management & 2 1 3 Retention MBAHR 20402 Human Resource Information Systems 2 1 3 & HR Audit MBAHR 20403 International HR & Cross Cultural 2 1 3 Management MBAHR 20404 Managing Creativity & Building 2 1 3 Learning Organizations MBAHR 20405 Organizational Change & Development 2 1 3 INTERNATIONAL BUSINESS MBAIB 20401 Global Market Mix 2 1 3 MBAIB 20402 International Supply Chain 2 1 3 Management & Logistics MBAIB 20403 International Trade Accounting. Innovation 2 1 3 & Future Organization MBAEL 20402 Managing Entrepreneurial Firms & 2 1 3 Family Business MBAEL 20403 Organizational Leadership. 3 1 4 Economic & Ethical issues MBAGM 20402 Managing Excellence (Non Credit 1 Course) MBABS 20401 Behavioural Science – IV 1 1 MBABS 20401 Business Communication – IV 1 1 Foreign Business Language – IV 2 2 MBAFR 20401 French MBAGR 20401 German MBASH 20401 Spanish MBAJP 20401 Japanese MBACE 20401 Chinese MBADI 20460 Dissertation (Commencing Sem–III) 9 ELECTIVE (Any six courses out of any two streams (same as in Sem III) in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP MBAEL 20401 Corporate Entrepreneurship.Inspiration. Law & 2 1 3 Taxation MBAIB 20404 Sectoral Strategy for Export Marketing 2 1 3 MBAIB 20405 Strategic Functioning of Multinationals 2 1 3 INSURANCE MANAGEMENT MBAIR 20401 Commercial Insurance Underwriting & 2 1 3 Operations MBAIR 20402 Insurance Accounts & Fund 2 1 3 .MBART 20303 MBART 20304 MBART 20305 OTHERS MBAEY 20301 MBAUM 20301 MBAHU 20301 Distribution Network Franchising Management International Retailing Energy Audit Urban Management Scientific Advancements & Social Thinking TOTAL 2 2 2 2 2 2 1 1 1 1 1 1 - 3 3 3 3 3 3 35 FOURTH SEMESTER MBAGM 20401 Management in Action – Social.
They will be reflected in the grade sheet with result as “satisfactory” or “Unsatisfactory”. For non-credit courses. evaluation will be done but no credit units will be assigned.Management Insurance Marketing & Client Management MBAIR 20404 Product Development & Pricing INFORMATION TECHNOLOGY MBAIT 20401 Business Data Networks MBAIT 20402 Enterprise Management MBAIT 20403 Information Security & Risk Management MBAIT 20404 Marketing of Software Solutions MBAIT 20405 Software Quality Assurance MARKETING & SALES MBAMK 20401 Advertising & Sales Promotion MBAMK 20402 Customer Relationship Management MBAMK 20403 Industrial Marketing MBAMK 20404 Retail & Mall Management MBAMK 20405 Sales Management OPERATIONS MANAGEMENT MBAOM 20401 Innovation & Theory of Constraints MBAOM 20402 Operations Strategy MBAOM 20403 Process Analysis. 2. In case these are taken as an alternative to an elective course. each of these courses will have 4 credit units and if taken as an additional course then each will be treated as non-credit course. a student can opt for one course of BSI/ EMC2 in each semester either as an alternative to one of the elective courses or as an additional course. In semester III & IV. Application & Improvement MBAOM 20404 Service Operations Management MBAOM 20405 World Class Manufacturing & Technology RETAIL MANAGEMENT MBART 20401 Mall Management MBART 20402 Visual Merchandising & Space Planning MBART 20403 Retail CRM & Promotional Strategy MBART 20404 Retail Supply Chain Management MBART 20405 E-Retailing OTHERS MBALW 20402 Global Legal Environment MBAME 20401 Event Management MBAHU 20401 Social Activism & NGOs TOTAL MBAIR 20403 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 35 Notes: 1. .
Excel Books.Financial Accounting. Marginal Costing & Management decision making. Payroll Accounting. Module III: Financial Statement Analysis Relation and Comparison of Accounting data and using financial statement information. Trial Balance & Errors. Methods of Inventory Valuation. Foundations. • Banerjee. to use complex accounting information as a platform for decision-making. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units. As the course unfolds.K. Accounting for Management.Finanacial Accounting –A Managerial Perspective. Determination of Existing and future capital requirement. Legal requirements & SEBI guidelines for IPO. Form and contents of Financial statements with reference to Indian Companies Act. 2005. S. Fund flow and Cash flow analysis. balance sheets.Accounting for Management. MBAFN 10101 Credit Units: 04 Course Contents: Module I: Accounting Basics Introduction. • Tulsian. and Dearden. In addition the course develops skills in interpreting earnings statements. 2nd Ed.) • Maheshwari S N and S K Maheshwari. Depreciation Accounting. and cash flow reports. 2nd Ed. Adjustments. 2006. Fundamentals of Management Accounting. Module VI: Common Issues and recent trends in Accounting Accounting for Investments. Accounting policies. Activity Based Costing & responsibility Accounting. Module II: Final Accounts Preparation.Financial Accounting. Tata McGraw Hill. Cost Classification and Allocation. P.2005. 2006 . Branches of accounting. Issue & forfeiture.T. Ratio Analysis. 2nd Edition. A. Vikas Publishing House References: • Narayanaswamy R. 2005 . • Ghosh. Module V: Cost Accounting Elements of cost. J. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Bhattacharya. Ltd. Excel Books . Cash book and Bank reconciliation statement. Vikas Publishing House Pvt. Accounting and management control.Curriculum & Scheme of Examination ACCOUNTING FOR MANAGEMENT Course Code: Course Objective: Participants in this course will develop the essential ability of all managers. participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts. Recording of transactions and classification.PHI (Prentice Hall of India. 2006 . Inflation Accounting & Pricing decisions. Cost sheet & Tenders.C.P. Module IV: Accounts for Companies Shares & Share capital. Reserves & Provisions. Analysis.
demand by market segmentation. Bumoul’s Sales Maximization Model. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate. Cost concepts: costs relevant for management decision making. Components of Money Supply. Flexible and Fixed Rates of Exchange. Applications of the concept of price elasticity of demand in business decisions. Money Market and Its Components. Theorems on the price elasticity of demand. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: . Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing And Output Decisions –Under Monopolistically Competitive Market-. Approaches to National Income Measurement. Spot and Forward Exchange Rates. National Income Analysis: Concept of National Income and Wealth. Module IV: Macro Economics Principles II Inflation and Deflation: Demand . Deflation. Central Budget. cross. law of supply. Foreign Trade and Government Sector. Game Theory And Strategic Behavior Module III: Macro Economics Principles I Economic Policy and Analysis: Macro Economic Variables and Functional Relationships.Incorporating Savings. Price Level And Other Macro Economic Variables. Philips Curve. Cobb. Marris’s Model Of ‘Managerial Enterprise' Williamson’s Model Of 'Managerial Discretion. Price Leadership Models. Short run and long run. Concept of an isoquant-. Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity.smooth curvature and right angle. Price Discriminating Monopolist.individual demand and market demand.Douglas. Demand function and determinants of demand. Module II: An Analysis of the Objectives of a Business Firm Profit Maximization Model.Product Differentiation. Business Environment: An Exogenous Variable. Managed Float. Models of Income Determination: Keynesian Model and Neo-Classical Models. Impact Of Inflation On Employment. Supply function: determinants of supply of a product. Exchange Rate Determination.The Cournot Model. Least cost combination of inputs for a firm. Factors Influencing the Business Environment. Consumption Function. Demand and Supply of Money: Transaction. Cartels And Collusion. An Analysis Of Policies To Control Inflation. MBAEN 10101 Credit Units: 04 Course Contents: Module I: Nature and scope of economic analysis Nature and scope of economic analysis: its relevance for a manager.need for forecasting and techniques of forecasting. Investment. Liquidity Preference Function.ECONOMIC ANALYSIS Course Code: Course Objective: To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process. Fiscal Policy: Direct and Indirect Taxes. Models of Circular Flow of Money. Elasticity of supply Concept of elasticity of demand. Subjective And Structural. Functions of Central Bank.Objective. Credit Policy and Its Implications on the Corporate Sector. Demand analysis: nature of demand for a product. price and advertizing elasticity. Models Of Oligopolistic Market :Price Rigidity-. Saving Function and Investment Function. Phases of Business Cycles. Concept of Investment Multiplier.Pull and Cost -Push Inflation. Returns to scale and returns to a factor. Economies of scale: internal and external. Precautionary and Speculative Demand for Money. Concept of Deficit Financing. Capital Market and Its Functioning.The Kinky Demand Curve Model Interdependence-. Factors Influencing Consumption Function. Demand forecasting-. Leontief. Cost function: cost and output relationship.income. Foreign Exchange Market: Functions. Monetary Policy: Objectives of Monetary Policy. Production analysis: production function-. Intervention by the RBI In The Forex Market.neo-classical. Expansion path of a firm. National Income Aggregates.
W.2006. Prentice Hall of India References: • R Ferguson. • Chandra. • Koutsoyiannis. 9th Edition.C and Lewis. 2006. Economics. S. • Goldfield.J and Rothschild. International Economics. 2005. Modern Economics. Project: Preparation Appraisal Selection Implementation and Review..1993 Business Economics Macmillan. G. S Chand and Co. 6th Edition.Tata McGraw Hill Peterson. Tata McGraw Hill. Managerial Economics. The Economics of Money and Banking.S. R. H. 5 the edition. R. Managerial Economics. A. L.R. • Salvatore.• • Gupta.C. Land Maheshwari. 1994 Manageriaql. Third Edition. Thomson-South Western . D. P. • Varshney. Managerial Economics. Ferguson. G. • Salvatore. 4th Edition. V. D. John Wiley & Sons. 2nd Edition.M and Chandler.
Trade marks & Copyrights. Company Meetings and Proceedings. Performance and Discharge of Contract. 1930 Sale and Agreement to Sell. Prospectus and Issue of Shares. Module VIII: Intellectual Property Laws (IPR) Overview of Law & Procedure relating to Patents . 1986 Need for Consumer Protection – Meaning of Consumer – Different redressal agencies for Consumers. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gulshan SS (2003). Passing of Property in Goods. Module II: Indian Contract Act. TMH Publications . Legal environment of business. Conditions and Warranties. 1872 Nature and kinds of Contracts. Powers and Liabilities of Directors and Winding up of Company. Module VII: Consumer Protection Act. Unfair Trade Practices. Rights of an unpaid Seller. ND “Elements of Business Law”. Procedure for Filing Complaints. Goods – Different types of Goods. Breach of Contract and its Remedies. Basic Elements of Law Relating to Agency. N. Acceptance and Consideration. Memorandum and Articles of Association. Rights of Consumers. Legality of Objects. Calculation of Tax Liability under the head Salary Income. 1881 Meaning of Negotiability and Negotiable Instruments – Cheques Bill of Exchange and Promissory Note – Crossing of Cheques – Endorsement – Dishonour of Cheques. Infringement Module IX: Miscellaneous Acts Provisions of Central Sales Tax Act and Central Excise Act & Customs Act 1962. Excel Books. “Elements of Mercantile Law”. Its importance. Formation of a company. Delhi References: • Tulsian. Doctrine of Caveat emptor. Concepts related to offer. Principles Governing Capacity of Parties and Free Consent.ECONOMIC AND BUSINESS LEGISLATION Course Code: Course Objective: To give insight to various Business and Economic Laws so that the students are able to interpret the provisions of some of the important laws and apply the same in commercial and industrial enterprises. Module V: Negotiable Instruments Act. Module IV: Indian Sale of Goods Act. “Relevance of Business Law” • Singh Avtar “Elements of Mechantile Law” • Kapoor. MBALW 10101 Credit Units: 04 Course Contents: Module I: Legal Environment of Business Environment of Business. Module III: Law of Torts Meaning of tort – Contractual and Tortious Liability. Module VI: Elements of Company Law Meaning and types of companies. Share Capital and Shareholders. Guarantee and Pledge. Hire Purchase – Pledge – Mortgage – Hypothecation Lease. Provisions of Income Tax Act relating to individuals. Application of Tortious Liability in Business Situations.
(Piracy. Computer fundamentals. Spamming Etc. MS -Word. B2C. Compact Guide to MS . Prentice Hall of India. Query handling.) Module III: Computer Networks: Introduction: Introduction to networking. Prentice Hall of India. 1998. Protocols. Module VI: E-governance E-governance as an effective tool to manage the country’s citizens and resources. Hacking. BPB Publications. MBAIT 10101 Credit Units: 03 Course Contents: Module I: Introduction to computers Computer fundamentals: History and development of computers. System Software (Operating Systems. Computer architecture. Generations of software. internet DBMS concepts. e-commerce.INFORMATION TECHNOLOGY AND BUSINESS APPLICATIONS Course Code: Course Objective: This course will expose students to developments in computer technology and understand the working of a computer system. Introduction of Mobile Technologies Module V: E-Commerce Introduction to E-Commerce and M-Commerce. • Nagpal. and Ramani. K. 1994. 1994. S. Traditional file system. Advantages and Disadvantages of each. Overview of Antivirus. Potter. History and Future of e-governance. Security etc.). Advantages of Network Environment. Technology behind Internet. Network . Forms (Develop a small application in MS-ACCESS using databases and forms as front end. New Delhi.V. e-governance perspective in India Advantages of Egovernance to a developing economy like India.. MS – Access. Types of networking. Firewalls and Overview of IT-ACT 2000 Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Peter Norton’s. Application of Internet. Computer Languages)..C. Benefits of DBMS over traditional file system. Components.Office. • Hunt and Shelly. Security Threats and remedies. Types of software. V. Introduction to Computers. networking. Wheeler Publishing. 1999. FoxPro • Mansfield. Module VII: Introduction to IS Security The IS Security. MS ACCESS as tools for understanding of DBMS concepts. It will introduce end-user computing and build skills in using IT and understanding various technologies like. Cracking. Concept of B2B. Intranet and Extranet. an Introduction to Computers. Concept of Internet Banking and Online Shopping. Types of DBMS Advantages and disadvantages of each. • Manuals for Ms-Office. C2C etc. . Computers and Commonsense. DNS. Computers and Information Management. Introduction of Network operating system Module IV: Internet Technologies Introduction to Internet. Services of internet. Advantages and Disadvantage of e-governance. Introduction to various application softwares Module II: DBMS Introduction to DBMS. John Wiley & Sons (Asia) Pte Ltd References: • Rajaraman. Basis concepts of Internet and IP Address. • Bhatnagar. Introduction to hardware and software . Introduction to Computers. Tata McGraw-HILL Turbon. Excel.
the buying decision making process. MBAMK 10101 Credit Units: 03 Course Contents: Module I: Understanding Marketing Management The orientations towards market place. Adoption process. direct marketing. factors effecting the buying decision. Module V: Managing Competition Analysing Competition. Conflict. PHI publications References: • Marketing Management by Rajan Saxena. targeting. and brand management. Product life cycles. Product mix decisions and line management.MARKETING MANAGEMENT Course Code: Course Objective: The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace. Gathering and Analyzing Data Module III: Understanding Consumer Behavior The factors influencing consumer behavior. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Principles of Marketing by Philip Kotler 13th Ed. stages in lifecycle and factors affecting each stage. Channel design decisions. line analysis. Channel dynamics. Strategic Planning. Managing product life cycles. width and depth of a line. adapting the price. The stages in the buying process. reaction patterns of various market players. Namakumari . Channel management decisions. New Product development. Length. Primary and Secondary Research. Relationship marketing. Module IX: Managing the Integrated Communication Advertising. Module VII: Pricing Strategies Setting the price. Segmentation. The industrial buying process Module IV: Segmentation. Module II: Market research & environmental scanning Research. initiating and responding the price changes. vertical horizontal and multi channel marketing systems. Channel functions and flows. sales promotions. Module VIII: Designing& managing value networks & marketing channels. latest edition. public relations. Module VI: Product Management Classification of products. stages of product development. cooperation and competition. positioning. Social marketing. Objectives. latest edition Ed. Tata McGrow Hill • Marketing Management by Ramaswamy. Module X: Marketing implementation Formulating the marketing plan.
and Organizational Theory: The structure and design of organizations. & Tromley. S. Organizational Behavior. F. 1996. Organizational Behavior. The Challenges of Management. 1993. L. Schools of Management Module II: Individual Learning. H. Personality. Galgotia. MBAHR 10101 Credit Units: 04 Course Contents: Module I: Introduction to Self and Management The Transactional Analysis. Psychology: Its Principles and Meanings. Behaviors in Organizations. Managerial Dilemmas: Cases in Organizational Behaviour. Allyn and Bacon. Managing Organizational Behaviour. Hunt.R. McGraw – Hill International References: • Barat. & Osborn. Conflict Management. 1994. Cases and Readings. & Carrol.G.L. Introduction to team. J.E. S. J. Tata McGraw – Hill India. Motivation and Job Performance Module III: Individual in the Group Group Processes. & Baron. group and organizational level through managerial application and standard human behaviour. Managing and Managers. S. J. Prentice Hall of India. The Practice and Study of Management. • Schermerhorn. Developing Managerial Skills in Organizational Behavior. N. Jr. 2000. L. Prentice Hall International. Organizational Design. • Srivastava. Organizational Culture. Holt. 1998. • Robbins. Exercises. Beacon Books. • Greenberg. Emerging issues in Management. J.ORGANIZATIONAL BEHAVIOUR Course Code: Course Objective: The course aims to explore the core concept and theories of Organizational Behaviour at individual. R.P. 1983. Module IV: Individual in the Organization Organizational Structure.M. Perception. Excel Books. Organizational Behavior: A Comprehensive Manual. 1999. S. & Rao. R. R. .N.P. R. • Robbins. Organizational Behavior.. 1985. Rinehart and Winston. Prentice Hall International. John Wiley & Sons. • Ramnarayan. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bourne. 1998. Boston. • Luthans. 1976. Power and Politics. 1998. Rizzo. • Tosi.A. • Mainiero. Leadership. S. India. A. J.
Maximax. Time Series Analysis Module IV: Probability & Testing of Hypothesis Introduction of Probability Theories. Nonparametric Tests (χ 2 Test) Module V: Decision Theory Decision Theory: Introduction of Decision Theory. Introduction of Transportation Problems. Operations Research. Regret & Laplace Criterion. Sampling & Sampling Distribution. • Gupta S. Operations Research: An Introduction. 8th Ed. 10th Ed. 2007. 7th Ed. t-test. 5th Ed.W. Mac Millan India Ltd. Essential of Business Statistics: A Decision Making Approach. Concepts. Statistics for Management. 2006. Sultan Chand & Sons • Grobner D.P. Minimax. Addition & Multiplication Theorems. Prentice Hall Of India Taha H.I. Module VI: Linear Programming Introduction of Operations Research. Decision Making under Uncertainty.F. Formulation of LPP. A. & Shannon P. Classification of Data. 2005. 2006. & Rubin S. Decision Environments. Business Statistics.K.. Procedure of finding optimal solution. F-test. Maximin. Measures of Dispersion Module III: Forecasting Techniques Correlation & Regression Analysis.& Gupta M.. Introduction of Linear Programming.Graphical Method & Simplex Procedure.QUANTITATIVE METHODS IN MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions making in the functions of the management of any organization using contemporary computer-based technology MBAOM 10101 Credit Units: 03 Course Contents: Module I: Introduction Application of Statistics in Business & Management. Assignment Problem & its solution. Sultan Chand & Sons • Sharma J. Prentice Hall of India References: • Gupta S. 2006.P. Z-test. Duality. Decision Making under Risk. . MacMillan College Publishing Co.R. Scope and Models in Operations Research. Statistical Techniques. Sultan Chand & Sons • Kapoor V. Probability Distributions.EMV & EOL. Solution of LPP.P. Diagrammatic & Graphical Presentation of Data Module II: Summary Statistics Measures of Central Tendency. Operations Research: Theory & Application. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Levin R.K. Null Hypothesis & Alternative Hypothesis.
Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level. MBABS 10101 Credit Units: 01 Course Contents: Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English – The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity.BUSINESS COMMUNICATION . and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichés Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours.I Course Code: Course Objective: One cannot‘not communicate’. Swan M . They will have to be programmed accordingly. Cambridge Business Communication. Raman –Prakash. Clarity. Cambridge . Text & References: • • • • Working in English. Jones.
I (SELF-DEVELOPMENT AND INTERPERSONAL SKILLS) Course Code: Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behaviour Effective management of emotions and building interpersonal competence. analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation Stress Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • Towers. Burgoyne John. A Manager’s Guide to Self-Development: Second edition. McGraw-Hill Book company. . EQ and SQ Relevance of EI at workplace Self assessment. Boydell Tom. MBABS 10102 Credit Units: 01 Course Contents: Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ. American Media Pedler Mike. 1st Edition 1997.BEHAVIOURAL SCIENCE . analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment. Marc: Self Esteem.
Viva Books Pvt Ltd. Emotional Intelligence at work. 1st Edition. Macmillan Gegax Tom. Daniel: Working with E. Lucie Press.. 1995 Edition. Sage Publications. Winning in the Game of Life: 1st Edition. R. . Singh. 1998 Edition. The Skills of Encouragement: St. 1992 Edition. Stephen: Seven habits of Highly Effective People. Dr.. Dalip. Goleman. Bantam Books. Daniel: Emotional Intelligence. Dr. Khera Shiv: You Can Win. Leading Consciously: 1998 1st Edition.• • • • • • • • Covey. Harmony Books Chatterjee Debashish. 2002.. First Edition. Simon & Schuster Ltd. Dinkmeyer Don. Losoncy Lewis.I. 1999. Bantam Books Goleman.
quel interrogatif adjectifs possessifs (1). pronoms toniques. avoir. c’est/il est + profession. comparatifs et superlatifs. 4. présenter quelqu’un 3. comparer des objets. il. pour + infinitif verbe avoir. il y a/qu’est-ce qu’il y a accord et place des adjectifs qualificatifs. faire un achat. expliquer leur usage 2. 01 to 37 Contenu lexical: Unité 1: Premiers contacts 1. 6. entrer en contact : dire tu ou vous. aller. 10.. être. qui est-ce ? qu’estce que . 3. expliquer ses préférences Contenu grammatical: 1.. question négative. vous sujets.I Course Code: Course Objective: To familiarize the students with the French language • with the phonetic system • with the accents • with the manners • with the cultural aspects To enable the students • to establish first contacts • to identify things and talk about things MBAFR 10101 Credit Units: 02 Course Contents: Unité 1. Monter et situer des objets 4. ? article défini. verbes parler. être.. Décrire des objets 5. Nommer des objets. masculin et féminin des adjectifs de nationalité tu. discuter le prix. Dire ce qu’on possède.. 9. 8. ne. 7. 3. ce qu’on fait 5. articles indéfinis. masculin et féminin des noms. question avec est-ce que ?. 2: pp. c’est moi/c’est toi verbes faire. 5. habiter. communiquer ses coordonnées Unité 2: Objets 1. pluriel des noms Je. dire où on travaille.pas/pas de.. s’appeler. il manque. réponse Si Prépositions de lieu..FRENCH . se présenter. épeler 4. s’adresser poliment à quelqu’un 2. elle sujets. identifier des objets. connaître. verbes parler. pronom on Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. vendre. 2. complément du nom avec de.Com (Débutant) .
light. etc.1. multiplication and division to test the knowledge of numbers. To give the students an insight into the culture. The family members. Guten Tag!. nicht so gut!. etc. “Wie viel kostet das?” Module X: Revision list of Question pronouns W – Questions like who. nationalities and their languages To make the students acquainted with the most widely used country names. the use of my. read and write in the language with the help of the basic rules of grammar. Hallo.GERMAN . Greetings: Guten Morgen!. Fruits. Tangram Aktuell A1/1. how many.L Aneja . Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • Wolfgang Hieber. All Vegetables. how. etc. Eatables. dark. Module IX: Numbers and calculations – verb “kosten” The counting. Animals. Guten Abend!. when. 2 & 3 Rosa-Maria Dallapiazza et al. ausgezeichnet!. Furniture. political situation and economic opportunities available in Germany MBAGR 10101 Credit Units: 02 Course Contents: Module I: Introduction Self introduction: heissen. Vielen Dank!. prima!. Danke sehr!. Sprachkurs Deutsch Schulz Griesbach . where.I Course Code: Course Objective: To enable the students to converse. All personal pronouns in relation to the verbs taught so far. Module VII: Pronouns Simple possessive pronouns. how much. subtraction. etc. trinken. colorful. colorless. pale. so la la!. what. Module V: Articles The definite and indefinite articles in masculine. modes of Transport Module VI: Professions To acquaint the students with professions in both the genders with the help of the verb “sein”.2 . plural structures and simple calculation like addition. Module III: Phonetics Sound system of the language with special stress on Dipthongs Module IV: Countries. your. Danke!. wohnwn. Deutsche Sprachlehre für Ausländer P. lernen. which. Es geht!. their nationalitie and the language spoken in that country. Lernziel Deutsch Hans-Heinrich Wangler. wie geht’s?: Danke gut!. (es tut mir Leid!). Deutsch Interessant . geography. family Tree with the help of the verb “to have” Module VIII: Colours All the color and color related vocabulary – colored. sehr gut!. kommen. Gute Nacht!. miserabel! Module II: Interviewspiel To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview – game for self introduction. feminine and neuter gender. which will later help them to strengthen their language. arbeiten.
Deutsch als Fremdsprache 1A. Schmöe. Nieder. Grundkurs .• Braun.
professions. the language. the culture…and the relevance of Spanish language in today’s global context. Exercises highlighting usage of Ser and Estar. En Directo I A Español Sin Fronteras . Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. Latin America. the fact that spanish adjectives have to agree with gender and number of their nouns. physical/geographical location. Some adjectives. nationalities. seasons. Module V Time. Module IV Introduction to SER and ESTAR (both of which mean To Be). Introduction to alphabets Module II Introduction to ‘Saludos’ (How to greet each other. how to greet each other. Introduction to numbers 1-100. demonstrative pronoun (Este/esta. Module III Concept of Gender and Number Months of the years. Revision of numbers and introduction to ordinal numbers.SPANISH – I Course Code: Course Objective: To enable students acquire the relevance of the Spanish language in today’s global context. Goodbyes (despedidas) The verb llamarse and practice of it. Colors.Revision of ‘Saludos’ and ‘Llamarse’. How to present / introduce each other using basic verbs and vocabulary MBASH 10101 Credit Units: 02 Course Contents: Module I A brief history of Spain. days of the week. How to present/ introduce each other). Aquel/aquella etc) Module VI Introduction to some key AR /ER/IR ending regular verbs.
Asking and answering to small general questions Module II: Cardinal Numbers Numerals. Module VIII: Outings Going to see a movie. and self-do assignments and role-plays will support classroom teaching Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . MBAJP 10101 Credit Units: 02 Course Contents: Module I: Salutations Self introduction. months Module III: Tenses Present Tense. Future tense Module IV: Prepositions Particles. Days. everyday routine etc.I Course Code: Course Objective: To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language. friend’s house etc. Forming questions Module V: Demonstratives Interrogatives. audio-aids. Learning Outcome Students can speak the basic language describing above mentioned topics Methods of Private study /Self help Handouts.JAPANESE . pronoun and adjectives Module VI: Description Common phrases. possession. party. Adjectives to describe a person Module VII: Schedule Time Table. Expression of time and period.
) Practicing of Tones as it is a tonal language. How to make interrogative sentences ending with “ma”. etc. Structural particle “de”. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese. have tea …………. Practicing chart with Initials and Finals. Doctor. Use of verb “zuo” and how to make sentences with it. Module II Greetings Let me Introduce The modal particle “ne”. Teacher. The most widely spoken forms of Chinese are Mandarin. Numbers. Use of Please ‘qing” – sit. Hakka. Module V Family structure and Relations. Use of “you” – “mei you”. Getting to know each other. Changes in 3rd tone and Neutral Tone. Cantonese. MBACE 10101 Credit Units: 02 Course Contents: Module I Show pictures. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 1-10 . Module III Attributives showing possession How is your Health? Thank you Where are you from? A few Professions like – Engineer. Use of guixing. but the language which will help you through wherever you go is Mandarin. Measure words Days and Weekdays. Maps. different languages and Countries. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin.CHINESE – I Course Code: Course Objective: There are many dialects spoken in China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. A brief self introduction – Ni hao ma? Zaijian! Use of “bu” negative.. Wu and Xiang. Use of interrogative particle “shenme”. as it is called in Chinese. “shui”. “ma” and “nar”. or Putonghua. Businessman. the language of Mainland China. Worker. Gan. Min. Are you busy with your work? May I know your name? Module IV Use of “How many” – People in your family? Use of “zhe” and “na”. Use of “Nin” when and where to use and with whom. dialogue and retell.
Strategic analysis.BUSINESS ENVIRONMENT AND STRATEGIC ANALYSIS Course Code: Course Objective: At the end of course the student will understand: The principles of management and their relevance in business. Business World. • Jausch & Glueck.B.. evolution of strategic Management. PHI References: • Pearce John ‘A & Robinson R. The role of global village concept in strategy formulation. 1988. Concept of Corporate Strategy. 1997.B. Impact of environment on strategy. Globalization. Competitor analysis. Strategic analysis of various industries. MBAGM 10201 Credit Units: 03 Course Contents: Module I: Introduction Introduction to planning. 5th Ed. MNC’s role. Industry Analysis. Global. industrial policy. Business India. Strategic Planning: Formulation of corporate strategy text and cases. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Ramaswamy and Namakumari. trade policy.T. Business Today . macro reform. levels of Strategy. Publishers & Distributors • Regular reading of all latest Business journals: HBR. Transactional companies. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational. Patterns of Strategy Development.. Strategic Management: Strategy Formulation and Implementation. 12th Ed. Macmillan India Ltd. Why firms should make ethical choices. 1999. private sector.. Difference between traditional and contemporary business management. Business policy and Strategic Management. AI. environmental analysis and dealing with uncertainty. McGraw Hill. International. Strategic Advantage Profile (SAP).S.. Business Policy and Strategic Management. Module II: Role of environment on strategy Change in business environment consequent to economic reform. Vision and Business Definition Module IV: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP). Corporate vigilance. 3rd Ed. Ethical issues. Module III: Mission. scenario analysis and SWOT Analysis. • Thomson & Strickland. An introduction to corporate ethics. financial services. market analysis. 1st Ed.
9th Ed.. Concepts and Problems. Tata McGraw Hill. 6th Ed. Risk and Return. I. 2006. 1998.M. • Brearly. 2006. Financial Management: Theory. 2nd Ed. Corporate Finance: Theory and Practice. Galgotia Publishing Company. Risk analysis in Capital Budgeting – An Introduction Module V: Working Capital Management Factors Influencing Working Capital Policy.. Marginal Cost of Capital Module IV: Capital Budgeting Estimation of Cash Flows. Changing Role of Finance Managers. Management of Inventory. Financial Management.. P.Financial Environment. Prentice Hall of India • Rustagi. R. Financial and Operating Leverage Module III: Financing Decisions Capital Structure and Cost of Capital. Wiley & Sons.C. Tata McGraw Hill • Pike. 8th Ed.FINANCIAL MANAGEMENT Course Code: Course Objective: The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. 2006. and Myers. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it. Principles of Corporate Finance. J. Vikas Publishing House .. Objectives of the firm Module II: Valuation Concepts Time Value of Money. S. B. Financing of Working Capital. R.. • Van Horne.P. Module VI: Dividend Policy Decisions An introduction: Different Schools of Thought on Dividend Policy Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Chandra. Prentice Hall of India. Financial Management and Policy. 12th Ed. A. Financial Management: Theory and Practice. R and Neale. Pandey. Operating Cycle Analysis. C. Criteria for Capital Budgeting Decisions. Corporate Finance and Investment: Decisions and Strategies. 1999. A. 2004. Issues Involved in Capital Budgeting. 1999. Management of Cash and Marketable Securities. Management of Receivables. References: • Damodaran. MBAFN 10201 Credit Units: 04 Course Contents: Module I: Introduction A Framework for Financial Decision-Making.
Tasks. PR. Current stand on WTO. Global branding and different positioning of the same brand in different countries. Franchising.). Market oriented. Gray market. Trading Companies. Balance of trade/payments. marketing in international business and global forces transforming the international business today. Module V: Pricing for International Market Key factors in global pricing & methods. Merger’s and Acquisitions. Scope. Services export from India. legal differences hofstede model. International Business Keegan. Transfer price. Global product policy. Global Marketing • Varshney & Bhattacharya. FIBC. Export Marketing . culture analysis. The course would develop a general perspective about managing international business both in operational as well as strategic context. New trade theory. Local presence – Inter firm co-operation. Trade Fairs. ECGC services. DA/DP. Module IV: Product and Promotion Strategy in International Marketing The international product and its life cycle. World Bank. Macro economic objectives. International Marketing Management References: • Harvard Business Review. legal factors. elements of culture. Exim policy. Module II: International Business Entry & Development Strategic effects of going international. Dumping & legal aspects. Role of Services in global economy. International Intermediaries – EMC’s.I’s. Export payment methods – L/C. sourcing newly emerging democracies. Global Forum – ITC Geneva • Czinkota . Module VI: India’s International Policy and Impact on Economy Government measures and export incentives. cost plus. Contrast in domestic and international marketing. Module III: Environment and Global Marketing Economic Environment. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Daniels & Lee. MNC’s and Globalisation. Licensing. Counter trade. Global Business Review (Sage Publications). Function of WTO. EPRG Framework. MBAMK 10201 Credit Units: 03 Course Contents: Module I: Overview Need. Socio cultural environment – culture defined.INTERNATIONAL MARKETING MANAGEMENT Course Code: Course Objective: The course aims at exposing the students to the global business activities. Advance. Media advertising. Role of Indian banks & F. Intellectual property. FDI. International Business • Khurana PK . Political & Legal Environment – Embargoes & sanctions. etc. Strategies employed by Indian companies to sustain globally. Global Market Entry Strategies – Export/Import. Political risk. NAFTA. Regional Economic groups (EEU. Pricing policies – Marginal cost.
Expert Systems and Artificial Intelligence. Thomson Leaning/Vikas Publications Management Information Systems.Programmed decisions. Organization structures. Raj K.Goyal.S Jawadekar. Module III: Architecture & Design of IS Architecture. • MIS and Corporate Communications. P. O’Brein. ERP. Effy OZ. Role and advantages of Transaction Processing System. W. Factors of success and failure. Decision Support Systems. The objective of the course is to help students integrate their learning from functional areas. Module IV: Decision Making Process Programmed and Non. • Management Information System. decision making process in an organization and role of Information Systems to have a vintage point in this competitive world. Tata Mc Graw Hill Publication.MANAGEMENT INFORMATION SYSTEMS Course Code: Course Objective: Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models. SCM. David Kroenke. James A.Management Perspective. integration and automation of business functions and developing business models.P. Centralized and Decentralized Information Systems. • MIS:.Bhaskara Rao. Tata McGraw-Hill References: • Management Information System.Managing the digital firm. Pearson Education. MBAMS 10201 Credit Units: 03 Course Contents: Module I: Basic Concepts of Information System Role of data and information. Kanishka Publishers. Kenneth C. Systems Approach and introduction to Information Systems. Management Information System.Landon. Module VI: Introduction to SAD System Analysis and Design. Models and approaches to DSS Module V: Introduction to Enterprise Management technologies Business Process Reengineering. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Management Information Systems. Executive Support Systems and Strategic Information Systems. Jimmy Dawar. Jane P. development and maintenance of Information Systems. D. advantages and components of an Information System. value and risk of IS. This course will equip the students with understanding of role. CRM and Ecommerce. Wadwha. . Business Process. Macmillan Business Books. Total Quality Management and Enterprise Management System viz. Landon. • MIS:. Tata Mc Graw Hill Publication. Models and Approaches of Systems Development. Module II: Types of IS Resources and components of Information System.
Designing and administration of wage and salary structure. Selection Process. Human Resource Information System (HRIS). understanding concepts of personnel management. Module V: Employee Relations Overview of Industrial Relations. Global trend & their Influence on HR practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Snell S and Bohlander G (2007). Wage regulations in India. methods of job evaluation. Human Resource Management. 10th Edition. Tests. potential appraisal. equity theory. Indian Edition. Human Resource Management. current and industry based insight to the human resource management function. Industrial disputes. HRM models.MANAGING HUMAN RESOURCES Course Code: Course Objective: The course aims at offering students a comprehensive. Understanding of performance management systems. changing Role of HR. References: • Dessler G (2005). Human Resource Management. HR Audit. Indian Print. Placement and Induction Module III: Training & Developing of Employees Training and Development. Strategic Human Resource Planning. MBAHR 10201 Credit Units: 04 Course Contents: Module I: Human Resource Management in perspective Nature and scope of HRM. Grievance handling Module VI: Global trends in HRM HR in the global village. Job Description. Workers Participation and Management. Recruitment. Cengage Learning (Thomson Learning). TMH . . HR Environment . Collective Bargaining. Cengage Learning (Thomson Learning). components of pay structure. strategic compensation. HRM functions.. New Delhi • Mathis R L and Jackson J H (2006). Career Development Module IV: Managing Compensation Job evaluation. It further aims at building strong understanding of the subject and its application in the corporate world. Human Resource Development and Strategic Human Resource Management. Methods – Interview. Module II: Meeting Human Resource Requirements Job Analysis.
Planning a research project: Problem identification and formulation. Presenting the Research Report Module VI Selected applications of marketing research: Identifying market segments. Gilbert A. 8th Edition. Marketing Research. Sampling decisions: Sampling frame. John Wiley And Sons. Format of the Marketing research report. Projective techniques. Naresh. Prentice Hall Of India • Beri. Market Research. Data analysis-II: Correlation and Regression techniques. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same. the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester MBARM 10201 Credit Units: 04 Course Contents: Module I: Nature and scope of marketing research Marketing research as input in decision making process. The software is available in the computer lab. Seventh Edition. • Burns. Marketing research and marketing information system. interval. Likert’s scale. F and chi-square. conjoint analysis. types of questions. New York. Wancott.MARKET RESEARCH AND REPORT PREPARATION Course Code: Course Objective: This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management. Ronald F: Marketing Research. t. sample selection methods. Data analysis-III: Over-view of Multivariate Techniques-Factor analysis.I Tests of significance Z. Dawn. 5 th Edition. Multidimensional scaling and perceptual mapping. Semantic differentiation method etc. Sales research and Advertising research Examination Scheme: Components Weightage (%) P 10 C 10 CT 20 EE 60 Text & References: Text: • Malhotra.Probability and non. South Western References: • Luck. Wancott and R. Tata McGraw Hill • Thomas H. Alvin C and Bush. The focus of the course is applied and decisional. Second Edition.probability. Research Design: Exploratory. Besides the course work. Marketing Research: Methodological Foundations. Ronald S. Pearson Education Software: Students can use SPSS 15. Tabulation of the collected data Module IV: Data analysis .0 for analyzing the data for marketing research. Module III: Data collection and field force Field work procedure. Gc.6th Edition-PHI • Churchill. Marketing Research. sample size. Thurstone scale. Lacobucci. . Questionnaire Design: Steps in constructing a questionnaire. Application of sampling methods to marketing problems. Introductory Statistics for Business and Economics. Descriptive and Experimental research designs. Applications of marketing research. Common sources of error in the field work. Minimizing fieldwork errors. Cluster analysis Module V Pre-Writing Considerations. Common Problems Encountered when preparing the marketing research report. Market research on the Internet Module II: Data collection methods Observation Methods and Questionnaire Method.. Product research. ordinal and nominal scales. Attitude measurement and Scaling techniques: Ratio. David J And Rubin.
Jr and Ebert R.S.J. Operations Management.P. & Ritzman L. 1st Ed. 1996. Total Quality Management. 2nd Ed. Service Management and Operations. 8th Ed. Materials and Capacity Requirement Planning. Johnston 1995. Inventory Planning. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text : • Adam E. Hardland. References: • Brown S. Operations Management: Strategy and Analysis. MBAOM 10201 Credit Units: 04 Course Contents: Module I: Introduction Introduction of operations function and Production & Operation Management. Aggregate Planning and Master Production Scheduling. Long-range Capacity Planning. Selection and Management of Product Technology.J. Maintenance Management. Prentice Hall of India. Quality Control. All India Publishers & Distributers • Haksever. Input transformed and transforming resources in service and manufacturing units. Pitman Publishing • Waters D. 1996. 2000.OPERATIONS MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the strategic and operational issues in the operational/manufacturing environment of any organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken. and Jones P.M. Lamming R. John Wiley & Sons. 5th Ed. Using Operations as an competitive advantage.E. • Buffa E.K. Quality and Reliability. Operations Management. Chambers. JIT Manufacturing. 1st Ed. Operations Management.B. Butterworth Heinmann • Krajewski L. Inc. Module IV: Controlling and Improvement Decision Controlling the Operations for Productivity. Transformation process. Addison-Wesley • Dilworth J. McGraw-Hill International Editors • Lee S.. 1994. Render. & Schniederzans M. and Sarin R.J. Module II: Strategic Decisions Planning and Designing the products/services. Operations Management: Producing goods and services. 1997. 1992. Modern Production Operations Management. AddisonWesley • Slack. Models and Behavior.. Harrison. Designing the facility location and layout. Planning and Scheduling Services Operations. 4 th Ed. Strategic Operations Management. Bessant J. 1997.. Improving the Operations Process. Forecasting in POM. . Prentice Hall International. Module III: Operating Decisions Planning Production Schedules. Russell & Murdick 1990. Production and Operations Management: Concepts.
Adler R Oxford . They will have to be programmed accordingly. Ashley A. OxfordBusiness Communication for Managers: An Advanced Approach. MBABS 10201 Credit Units: 01 Course Contents: Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter. Oxford The Oxford Handbook of Commercial Corrospondence.Thomson Business Communication. 2. Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. Penrose. Thomson Understanding Human Communication. Raman –Prakash.office communication The business letters E mail – Netiquette (etiquette on the mail) Intra. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.BUSINESS COMMUNICATION .9/e. Krizan. Text & References: • • • • Business Communication.office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques 1.II Course Code: Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network.
Interaction and Transaction Patterns – Complementary. . Beebe and Redmond. Belinda: Effective Communication for Managers. Superior and Subordinate Initiating and establishing IPR Escalating. maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Vangelist L. Inter Personal Communication and Human Relationships: Third Edition. Knapp. Naylor. Symmetrical and Parallel Types – Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague. Allyn and Bacon • Julia T. Allyn and Bacon Publishers. 1996. Anita. Interpersonal Communication everyday encounter • Simons. Christine. Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models – Linear.BEHAVIOURAL SCIENCE .II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code: Course Objective: This course aims at imparting an understanding of: Process of Behavioural communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR MBABS 10202 Credit Units: 01 Course Contents: Module I: Behavioural Communication Scope of Behavioral Communication Process – Personal. Mark N. Effective Communication: United States of America • Beebe. Interpersonal Communication. Wood. 1997 1st Edition Cassell • Harvard Business School.
une obligation 5. nombres ordinaux 8. verbes devoir+infinitif. exprimer un conseil. dire la date. de ses loisirs 4. questions avec d’où. parler du temps qu’il fait 5. réserver une table au restaurant Unité 4: Voyage 1.par où. 42 to 72: Contenu lexical: Unité 3: Emploi du temps 1. adjectifs possessifs (2). des horaires 2. lundi prochain 6. parler de ses déplacements. de quel Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. pourquoi. questions avec est-ce que ? à et en + moyen de transport.. adverbes de fréquence. 4: pp. situer sur une carte 4. verbes : aller.Com (Débutant) .. où. le lundi. ? Parce que .FRENCH . question avec à quelle heure ? adjectifs démonstratifs 2. verbe pouvoir + infinitif. les prépositions à et de : aller à venir de 3. adjectif tout 7. expliquer un itinéraire 3. réserver une chambre d’hôtel. parler de ses habitudes au travail. raconter sa journée 3. il faut+ infinitif.. venir. une interdiction. consulter un tableau d’horaires Contenu grammatical: 1. demander et donner l’heure. demander la note 2. fixer rendez-vous (au téléphone par e-mail). ? 4.. en/au+pays 9. partir . verbes pronominaux au présent. à quel. impératif présent (1). expression indiquant la date. acheter un billet de train.II Course Code: Course Objective: To enable the student • to talk about his time schedule • to talk about travel MBAFR 10201 Credit Units: 02 Course Contents: Unité 3. il est interdit de 10. verbes impersonnels 5.
lessen. sprechen und ähnliche).GERMAN – II Course Code: Course Objective: To enable the students to converse.L Aneja . political situation and economic opportunities available in Germany Introduction to Grammar to consolidate the language base learnt in Semester . To give the students an insight into the culture. Schmöe. Adverbs of time and time related prepositions Module II: Irregular verbs Introduction to irregular verbs like to be. to learn the conjugations of the same.I MBAGR 10201 Credit Units: 02 Course Contents: Module I: Everything about Time and Time periods Time and times of the day. Deutsch als Fremdsprache 1A. (fahren.1. Deutsche Sprachlehre für Ausländer P. schlafen. Sprachkurs Deutsch Schulz Griesbach . Tangram Aktuell A1/1. Grundkurs . and others. read and write in the language with the help of the basic rules of grammar. seasons. geography. Nieder.2 Braun. Lernziel Deutsch Hans-Heinrich Wangler. essen. Module III: Separable verbs To comprehend the change in meaning that the verbs undergo when used as such Treatment of such verbs with separable prefixes Modules IV: Reading and comprehension Reading and deciphering railway schedules/school time table Usage of separable verbs in the above context Module V: Accusative case Accusative case with the relevant articles Introduction to 2 different kinds of sentences – Nominative and Accusative Module VI: Accusative personal pronouns Nominative and accusative in comparison Emphasizing on the universal applicability of the pronouns to both persons and objects Module VII: Accusative prepositions Accusative propositions with their use Both theoretical and figurative use Module VIII: Dialogues Dialogue reading: ‘In the market place’ ‘At the Hotel’ Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber. 2 & 3 Rosa-Maria Dallapiazza et al. which will later help them to strengthen their language. Deutsch Interessant. Weekdays. months.
Introduction to root changing and irregular AR/ER/IR ending verbs Module III More verbal phrases (eg. Module II Some more AR/ER/IR verbs. Simple texts based on grammar and vocabulary done in earlier modules. my school/institution. bastante. my house. Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense. poco). En Directo I A. objects etc. mucho. Module IV Possessive pronouns Module V Writing/speaking essays like my friend. grammar. myself…. Dios Mio. muy.descriptions of people. Español Sin Fronteras .SPANISH – II Course Code: Course Objective: To enable students acquire more vocabulary. adverbs (bueno/malo. MBASH 10201 Credit Units: 02 Course Contents: Module I Revision of earlier modules. Que lastima etc). computer/internet related vocabulary Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español.
At a post office. Module VII: Conversations Situational conversations like asking the way. no smoking etc. Module V: Invitations and celebrations Giving and receiving presents. articles and likes and dislikes. hospital etc. movie and how to accept and refuse in different ways Module VI: Comprehension’s Short essay on Family. intransitive verbs Module II: More prepositions More particles. Module III: Terms used for instructions No parking.JAPANESE . Module IV: Adverbs Different adverbial expression. and self-do assignments. Course Contents: Module I: Verbs Transitive verbs. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Methods of Private study/ Self help Handouts. visiting and watching movies in Japan and culture center every Friday at 6pm. Friend etc.II Course Code: Course Objective: To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives. dinner. family Module VIII: Illness Going to the doctor. Use of library. Inviting somebody for lunch. Learning Outcome Students can speak the language describing above-mentioned topics. audio-aids.
chair. and same syllables with different tones mean different things. Module II Where do you live? Learning different colors.. Saying the units of time in Chinese. Night. Morning. Examination Scheme: . Introduction of basic sentence patterns.. everyday. eg what is placed where and how many things are there in it? Review Lessons – Preview Lessons. one hour. Tones of “bu” Buying things and how muchit costs? Dialogue on change of Money. etc. falling. etc Going to the buy clothes …. Months in a year. the language of Mainland China. Days of week. Comprehension and answer questions based on it. xia Furniture – table. night. bookshelf. Hobby. Making an Inquiry – What time is it now? Where is the Post Office? Days of the week.M. Module III Use of words of location like-li. “xiang” and “yaoshi” (if). Learning to say useful phrases like – 8:00. Description of room. Glad to meet you. “ma” with a third tone. I am learning Chinese. More sentence patterns on Days and Weekdays. Etc. Use of Preposition – “zai”. bed. Practice using the language both by speaking and by taking notes. Afternoon. to begin. Module V The verb “qu” Going to the library issuing a book from the library Going to the cinema hall. I also like swimming. Is Chinese difficult? Module IV Counting from 1-1000 Use of “chang-chang”. Measure words. When you say. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. etc. “gen”. Evening..CHINESE – II Course Code: Course Objective: Chinese is a tonal language where each syllable in isolation has its definite tone (flat. Use of interrogative pronoun – “duoshao” and “ji”. buying stamps Going to the market to buy things. Expression ‘yao”. afternoon. How to tell time.. 10:30 P. wais hang. morning 3:58. months in a year etc.. Tone practice. buying tickets Going to the post office. it mean horse and “ma” with the first tone is Mother. MBACE 10201 Credit Units: 02 Course Contents: Module I Drills Practice reading aloud Observe Picture and answer the question. house or hostel room. rising and rising/falling). “Whose”??? Sweater etc is it? Different Games and going out for exercise in the morning. evening. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. 11:25. to end ….
Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 11-20 .
The methods and techniques of strategic choice and strategic implementation over different industries.T. • Kaplan Robert & Norton David P. Competitive Advantage: Creating and sustaining superior performance. 1977.S. Strickland’s Grand Strategy Selection Matrix. differentiation. advantages and disadvantages of defensive strategies. advantages and disadvantages of offensive strategies. McGraw Hill. Strategist. strategic opportunism. Module V: Strategic Choice (Modern Rules) Coevolving. SWOT and it’s Impact. Publishers & Distributors. Business India.. 2001. 1988. Business policy and Strategic management. A. Strategic Focused Organization. • Munjal.I.. Balanced Scorecard concepts and applications. A. technology and competitive advantage. Difference between traditional and contemporary business management. Harvard Business School Press. ABS Handbook. Business World. PHI. strategy as simple rules. • Aaker David Strategic Market Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jausch & Glueck. The principles of management and their relevance in business. • Thomson & Strickla d.BUSINESS POLICY AND STRATEGIC MANAGEMENT Course Code: Course Objective: The integrative role of all areas of management in business. 1st Ed. Strategic Management: Strategy Formulation and Implementation. GE Nine Cell Matrix.B.. Measurement of performance in various business and effect of strategies. 5th Ed. Institutionalizing Strategy. 12th Ed. MBAGM 20301 Credit Units: 04 Course Contents: Module I: Value Chain Analysis and Competitive Advantage Competitive scope and value chain Module II: Strategic Choice – Traditional Approach Strategic Alternatives. Basis of Choice. patching. Industry scenarios. Free press. Module III: Strategic Choice – Michael Proter’s Approach Michael Porter’s Model. 5th Ed.. Business Today. 3rd Ed. The prescriptive and descriptive ideas of theorists practitioners and researchers in the field. Cost advantage. Hofer’s Model. complementary products and competitive advantage strategic vision vs. Various models – BCG. substitution. . Business policy and Strategic Management.. John Wiley and sons • Regular reading of all latest Business Journals: HBR. Generic competitive strategies. Module IV: Offensive and Defensive Competitive Strategies.. • Porter Michael. Module VI: Strategic Implementation with special reference to Balanced Scorecard Operationalizing Strategy. References: • Pearce John A & Robinson R B. competitor. Strategic Control. Cases and readings in Strategic Management.
Career Counseling. New Delhi . Seeking. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: • • • Kolb. alumni and industry professionals. MBAGM 20302 Non Credit Course Course Contents: Module I: Introduction to Managerial Competencies Business Service Performance Management and Future Managers. Osland.MANAGERIAL COMPETENCY & CAREER DEVELOPMENT Course Code: Course Objective: In this course. Class sessions will consist of diverse exercises. Individual career goals and action plan. Greenhaus .New Delhi. giving and receiving faceto-face feedback. Special focus areas. India. Module III: Career Development Process Diagnostic instruments. Values for managerial effectiveness and competencies in career development. Thompson Learning. Module V: Enhancing Learning Through Experience Sharing Experience sharing of successful industry professionals. Career Clusters. alumni and career specialists. & Rubin. Prentice Hall. Importance of Entrepreneurial and leaderrship skills in career development. Mock interviews and GDs. Module II: Identification of Career Opportunities in Various Industries Industry scenario and identifying career opportunities. etc.India. Key position competencies at entry level in different industries and growth prospects. students will actively learn and practice job-related skills vital to becoming a successful manager in contemporary organizations. role plays. faculty. Thompson Learning . entrepreneurs. Organizational Behavior. Module IV: Developing Skills for Career Prospects How to succeed in interviews. 1995. 2004 Personal development for life and work. and better interact with other students.. Opportunities and tactics for developing managerial competencies. Harnold R. which help students’ evaluate and develop their skills. 2004 Career Management . self-assessments. It will help the students to perform well at an acceptable entry level in each skill area. Strategies for improving managerial competencies. managerial Competencies. Role of Mentor in career development. Steps in career Development. Career Recruitment / selection processes in various industries and companies.Wallace.
BUSINESS COMMUNICATION .9/e. They will have to be programmed accordingly.Thomson Business Communication. MBABS 20301 Credit Units: 01 Course Contents: Module I: Non. Oxford Business Communication for Managers: An Advanced Approach.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics.Verbal Communication Principles of non. Thomson Understanding Human Communication. Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches. Penrose. each student will be required to make a presentation for 20 marks over and above the teaching hours. Raman –Prakash.verbal communication Kinesics Proxemics Paralanguage and visible code Module II: Speaking Skills Pronunciation drills (Neutralizing regional pulls) Conversational English Guidelines to an effective presentation Module III: Interviews and GDs Note: 1 written test of 20 marks of one hour duration will be conducted.’ Every business communicator needs to understand the nuances of ‘body language and voice.III Course Code: Course Objective: ‘Actions speak louder than words. Adler R Oxford . Text & References: • • • • Business Communication. Krizan. Also.
1992 Edition. Vol 2. 2002.BEHAVIOURAL SCIENCE . viva books • J William Pfeiffer (ed. Judhith D. group Effective Team Mission and Vision Life Cycle of a Project Team Rationale of a Team. • Hoover. Charles: Team Management. MBABS 20302 Credit Units: 01 Course Contents: Module I: Teams: An Overview Team Design Features: team vs. Response Books (Sage). Group (1996). Effective Small Group and Team Communication. Mc Cann & Margerison. Gita etc.) Theories and Models in Applied Behavioural Science. Goal Analysis and Team Roles Module II: Team & Sociometry Patterns of Interaction in a Team Sociometry: Method of studying attractions and repulsions in groups Construction of sociogram for studying interpersonal relations in a Team Module III: Team Building Types and Development of Team Building Stages of team growth Team performance curve Profiling your Team: Internal & External Dynamics Team Strategies for organizational vision Team communication Module IV: Team Leadership & Conflict Management Leadership styles in organizations Self Authorized team leadership Causes of team conflict Conflict management strategies Stress and Coping in teams Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organization Building global teams through universal human values Learning based on project work on Scriptures like Ramayana. New Delhi • Dick. 2001. Pfeiffer & Company • Smither Robert D.. Davis. Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Organizational Behaviour. Harper Collins College Publishers .III (LEADING THROUGH TEAMS) Course Code: Course Objective: This course aims to enable students to: Understand the concept and building of teams Manage conflict and stress within team Facilitate better team management and organizational effectiveness through universal human values. K. 1994.Harcourt College Publishers • LaFasto and Larson: When Teams Work Best. Mahabharata. The Psychology of Work and Human Performance.
un peu de. suggérer une solution Contenu grammatical: 1. demander de l’aide (par téléphone. beaucoup de. trop/pas assez. pronoms COI.Com (Débutant) . manger au restaurant. ne …pas encore 9. une bouteille de. de ses compétences 4. venir de + infinitif. verbes appeler (au présent) 3. telephone conversation) • Written (e-mails. Raconter des événements passes 5. par e-mail) 4.III Course Code: Course Objective: To furnish linguistic tools • to talk about work and problems related to work • to perform simple communicative tasks (explaining a set back. de son expérience. impératif présent (2) place du pronom et verbes pronominaux 10. verbe devoir au conditionnel présent Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. accord du participe passé. reserve) • to master the current social communication skills • oral (dialogue. répondre aux messages Unité 6: Problèmes 1. commander 2. reply to messages) MBAFR 20301 Credit Units: 02 Course Contents: Unité 5. passé composé avec avoir. affirmatif et interrogatif. pronoms COD. savoir et connaître 4. identifier un problème. futur proche. ne…personne. 6: pp. passé composé avec être. articles partitifs. ne…plus. déplacer un rendez-vous 3. expliquer un contretemps. expliquer un problème. engager une conversation téléphonique 3. ne…pas encore.FRENCH . parler de sa formation. un morceau de… 2. qu’est-ce que/ qu’est-ce qui/qui est-ce que/qui est-ce qui 7. give instructions. ne…rien. demander des précisions 2. si/quand+présent. place orders. donner des instructions 5. négation 5. consulter sa boite e-mails. asking for a postponement of appointment. 74 to 104 Contenu lexical: Unité 5: Travail 1. être en train de 6. ne…plus. comprendre un menu. passé composé des verbes pronominaux 8.
2 & 3 Rosa-Maria Dallapiazza et al. states and capitals. Deutsch Interessant. Grundkurs . accusative and dative Module IV: Dative personal pronouns Nominative. Tangram Aktuell A1/1. accusative and dative pronouns in comparison Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use Module VI: Dialogues In the Restaurant. geography.III Course Code: Course Objective: To enable the students to converse. read and write in the language with the help of the basic rules of grammar.L Aneja . Deutsche Sprachlehre für Ausländer P. To give the students an insight into the culture. Sprachkurs Deutsch Schulz Griesbach . comparison with accusative case Dative case with the relevant articles Introduction to 3 different kinds of sentences – nominative. A telephone conversation Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap Module VIII: Conjunctions To assimilate the knowledge of the conjunctions learnt indirectly so far Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber. important cities and towns and characteristic features of the same. Schmöe.1. Module III: Dative case Dative case. and also a few other topics related to Germany. Lernziel Deutsch Hans-Heinrich Wangler.GERMAN . At the Tourist Information Office. Deutsch als Fremdsprache 1A.2 Braun. political situation and economic opportunities available in Germany MBAGR 20301 Credit Units: 02 Course Contents: Module I: Modal verbs Modal verbs with conjugations and usage Imparting the finer nuances of the language Module II: Information about Germany (ongoing) Information about Germany in the form of presentations or “Referat”– neighbors. Nieder. which will later help them to strengthen their language.
En Directo I A Español Sin Fronteras -Nivel Elemental . Weather Module II Introduction to Gustar…and all its forms. MBASH 20301 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Set expressions (idiomatic expressions) with the verb Tener. Poner. Revision of Gustar and usage of it Module III Translation of Spanish-English. How to ask for directions (using estar) Introduction to IR + A + INFINITIVE FORM OF A VERB Module IV Simple conversation with help of texts and vocabulary En el restaurante En el instituto En el aeropuerto Module V Reflexives Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. English-Spanish. Ir…. Practice sentences.SPANISH – III Course Code: Course Objective: To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease.
MBAJP 20301 Credit Units: 02 Course Contents: Module I: Verbs Different forms of verbs: present continuos verbs etc Module II More Adverbs and adverbial expressions Module III: Counters Learning to count different shaped objects. Past continuous tense. Use of library. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Superlative degree. Module VII: Appointment Over phone. which help them at the time of placements. Comparative degree. audio-aids. Methods of Private study /Self help Handouts. Module V: Comparison Comparative and Superlative degree Module VI: Wishes and desires Expressing desire to buy.JAPANESE . Learning Outcome Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture.III Course Code: Course Objective: To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Note: The Japanese script is introduced in this semester. formal and informal etc. Usage in negative sentences as well. and self-do assignments. possess. Module IV: Tenses Past tense. visiting and watching movies in Japan and culture center every Friday at 6pm. Students are also given projects on Japan and Japanese culture to widen their horizon further. hold.
“keyi”. Our school and its different building locations. on the bike. Grammar use of “li” and “cong”. Directional words – beibian. middle. behind. by bus. Easy-Difficult. right.g. Traveling. by train. Module III Changing affirmative sentences to negative ones and vice versa Human body parts. by boat. outside. Module IV The ordinal number “di” “Mei” the demonstrative pronoun e. Bus. Module V Persuasion-Please don’t smoke. Comprehension reading followed by questions. bike etc. dongbian. head ache. Going to the Park. What game do you like? Difference between “hii” and “neng”. Slow-Fast … etc. Black-White. left. mei tian. in front. . top. fever. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone. nanbian. Introduction of written characters. use of to enter to exit Structural particle “de” (Compliment of degree).g. Boy-Girl. train. MBACE 20301 Credit Units: 02 Course Contents: Module I Drills Dialogue practice Observe picture and answer the question. car. Little-More. Practice reading aloud Practice using the language both by speaking and by taking notes. Young-Old. Please speak slowly Praise – This pictorial is very beautiful Opposites e.. Description about class schedule during a week in school. Clean-Dirty. mei nian etc. stomach ache. boat.g. Character writing and stroke order Module II Measure words Position words e. by airplane. BigSmall. straight. inside. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. Old-New. the language of Mainland China. Use of the modal particle “le” Making a telephone call Use of “jiu” and “cal” (Grammar portion) Automobiles e. cold. Talking about studies and classmates Use of “it doesn’t matter” Enquiring about a student. bottom. etc.g.CHINESE – III Course Code: Course Objective: Foreign words are usually imported by translating the concept into Chinese. description about study method. Not feeling well words e.g. the emphasis is on the meaning rather than the sound. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. zhongjian. Examination Scheme: Components V H CT EE . xibian. Grammar: Negation of a sentence with a verbal predicate. side.
Weightage (%) 10 10 20 60 Text & References: • “Elementary Chinese Reader Part I. Part-2” Lesson 21-30 .
MBASI 20350 Credit Units: 09 Examination Scheme: Continuous Evaluation by faculty guide Continuous evaluation by CRC Feedback from industry guide Report. skills for data handling. sense of responsibility etc. Presentation & Viva Voce TOTAL 15% 15% 35% 35% 100% .SUMMER INTERNSHIP Course Code: Course Objective: Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. professional judgment and decision making ability. The educational process in the internship course seeks out and focuses attention on many latent attributes. ability in written and oral presentation. These attributes are intellectual ability. inter-disciplinary approach.
Technical and Financial Feasibility. in teams. Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture. Developing the Entrepreneurial Plan.. funding. Marketing Research for New Ventures. Risk Analysis mitigation and Management. Perspectives about Growth and Emerging Enterprises. Social and technological environment. taught in five modules: Strategy Formulation. MBAEL 20301 Credit Units: 03 Course Contents: Module I: Creation of New Ventures Identifying new Projects. Industry cycles. Structuring the New Venture. Buying Out versus Starting a Business Module V: Growth & Development of Entrepreneurial Venture Managing Growth. Financing Growth. and Practical Issues. Sources and Types of Capital. strategic planning. Ideas versus Opportunities. Module IV: Initiating Entrepreneurial Ventures Structuring the New Business Venture Assessing the Feasibility of a New Venture Marketing. Focuses on the key issues faced by entrepreneurs in new ventures and small businesses. Students. Trends. Financial Preparation for Entrepreneurial Ventures. Supporting Institutions. Marketing. Through a business plan project we will cover the practical areas of a new venture including the management team. and operations. Operations. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture. Incentives and Subsidies. will develop a new venture concept with business plan and determine if a demand exists for their product or service. Business cycles. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • This subject is taught through real examples and reports. Finance. Attracting and Retaining Employees Module VI: Managing Environments Economic. How to avoid enterprise failures. . Developing a Team of Advisors. involves lecture discussions. Developing an Effective Business Plan Module III: Opportunity Identification Assessment and Examination of Entrepreneurial Opportunities.CREATING AND MANAGING NEW VENTURES Course Code: Course Objective: The goals of this course are to give the student a broad understanding of the field of enterprise creation and to provide an introduction to the important tools and skills necessary to create and grow a successful new venture. guest lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs. Preparing Project Profiles. Legal Structures and Issues.
Module III: Analysis of entrepreneur and entrepreneur Understanding the Entrepreneurial Perspective in Individuals. Taiwan. Information Age . E-Commerce and Entrepreneurship. attitudes. Social norms and beliefs. skill sets. We will explore the characteristics of entrepreneurs as leaders as well as managers. Optimization vs. risk and rewards to the entrepreneur. skills and activities analysis. The entrepreneurial urge. profiling an entrepreneur. Ethical and Social Responsibility Challenges for Entrepreneurs Module IV: History of Entrepreneurship Introduction of the history and culture of entrepreneurship in India. etc. J. Understand the entrepreneurial traits and skills needed in entrepreneurial ventures. economic and non-economic influences on entrepreneurship.traits.ENTREPRENEURSHIP AND ENTREPRENEURIAL PROCESS Course Code: Course Objective: Entrepreneurship is a state of mind. The psychological motivations for achievement. 2001. The Role of Entrepreneurs / Small Business in the Indian Economy / Global Economy. A historical and comparative study of what works/has worked in India and how this compares with other countries like China. Japan. creating the profile of a 21st Century entrepreneur and arrives at the attributes and skill sets that behoove an entrepreneur. It communicates the capability to proactively handle change and deal with uncertainties. Biographies of select Indian and Global entrepreneurs. U. Concept of Entrepreneurship. competencies. The course will also give the student a broad understanding of the field for Entrepreneurship and review the factors critical to success in today’s new venture environment. Evaluate the opportunities along with the constraints on the feasibility and appropriateness of being an entrepreneur. entrepreneurship models . Entrepreneurship: An Evolving Concept. the history of economic thought with an emphasis on the theory of entrepreneurship. the creative recognition of opportunity. innovation and the entrepreneur / entrepreneur. Create an entrepreneurial self-profile. Types of Entrepreneurs. Successful students in this course will be able to: Appreciate the philosophy behind the concept of Entrepreneurship. collaborative affiliation. Developing Creativity and Understanding Innovation. Profiling the entrepreneur / entrepreneur . Understand how innovation and competitive advantage contribute value to new business products and services.K. opportunistic entrepreneurs. MBAEL 20302 Credit Units: 03 Course Contents: Module I: The Entrepreneurial Psyche Psychology of enterprise. Module II: Development of entrepreneurship and entrepreneurship Definition of entrepreneurship and entrepreneurship. Profile dissection. the current status of entrepreneurship in selected countries. The Entrepreneurial Revolution. and creation of an appropriate profile.E. German. The course attempts at dissecting the entrepreneurial psyche. US. venture incubator.aspiring entrepreneurs. managing. understanding one’s composite culture. and innovative problem solving in the business environment. The Legitimacy of entrepreneurship in India. Describe the process of Entrepreneurship as an activity originating from market need. Motivation. attributes. Module V: The interface Entrepreneurial experiences (interactive Session by entrepreneurs) Module VI The art of war Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Butler. entrepreneurial stress and coping mechanisms. the ever-changing nature of norms and beliefs and how to make this work for you. consumer behavior and requirements. Entrepreneur as an Individual. Korea .
Kuratko D..S. Prentice-Hall. Entrepreneurship. Information Age. Haworth. Redding. Penquin.E. London: Routledge Drucker.. J... References: Butler. John Wiley & Sons Vesper. 1987.G. The Entrepreneurial Personality: Concepts. McGraw Hill. & Pavitt K. Phan. Creativity and Organization. Kao. S. Managing Innovation. Heinemann. Prentice Hall. P.. New Venture Mechanics. 1990. Kapron J.S.H. Kao. Biz Plan Builder. E. 2001..E. 1991.. Entrepreneurship and Technology.. K.. P. The Entrepreneurial Manager. Entrepreneurship – A Contemporary Approach. South-Western College Publishing. & Hodgetts R. A. and Peters M. J.. 1985 Innovation and Entrepreneurship. 2002 Entrepreneurship. Bessant J. 1985. 2002. Haworth. J.. S. Entrepreneurship. S. E-Commerce and Entrepreneurship. Information Age Chell.. Cases and Categories.M.. Hisrich R. Prentice Hall .. E. 1993.M. The Entrepreneurial Personality: Concepts.. R. Drucker.. Dryden. Cases and Categories.Chell. Innovation and Entrepreneurship. P. London: Routledge. 1991. & Brearley. & Brearley. 1997. Heinemann. 1997. 1995.L. 1996... Minkes. The Spirit of Chinese Capitalism. New York: de Gruyter Tidd J.. J.
Finance need Estimation. Economic Examination of opportunity. Geographic distribution of funds and investments. Deal Examination Special issues of seed and startup companies. From the point of view of the entrepreneur. Terms of investment securities. and built into companies. Resolving the differences. Description of transaction. Creativity. Purchase agreement representations and company warranties. employees. Entrepreneur warranties. Costing. Seed. Leadership ability. Buy-sell agreements. planned. Deal Finalization. Voting trusts and proxies. Module VII: Exit of Venture Capitalist Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: . and enhanced. Anti dilution protection. Investigation of the entrepreneur and his/her team. Effect of stock market on pricing. Equity and debt hybrids. Management buy-back of stock. valued. MBAEL 20303 Credit Units: 03 Course Contents: Module I: The Role of Capital in Entrepreneurial Economy Entrepreneurial economy. An anatomy of a negotiation. Planned staged investments. Various agreements and documents: Stockholders agreements. Resourcefulness. Splits protection. Later stage Module II: Deal Design and Examination Company Structuring. Company’s covenants and undertakings. Energy level. how different funding strategies are deployed for achieving the final objective wealth creation. Revenue participation (royalty deals). Looking at financial forecasts. Stages of investments. Principal terms of preferred stock. Confidence in ability to excel. The issue of control Module IV: Pricing and Negotiations Valuation techniques. Investment agreement. Weighted average or standard institutional formula. investor – it’s inevitable. Registration rights. Preemptive rights. Right of first refusal. Key-man life insurance. Shareholder agreement as a management tool. When to walk away from a deal Module V: Organizing the Company Portfolio Board of Directors. Principal terms of debt securities. rights of participation and indemnification. Startup. Legal documentation. Using experts. Types of investments. Mentoring and nurturing. Participation protection Expiring protection Management carve-out. Checking references. Exit formulas. Recent developments. Legal representations. Representation and warranties by company. Liquidity. Desire to win. Pricing. Confidentiality and nondisclosure while evaluating. Relating to people: shareholders. Tenacity.within the framework --entrepreneurs seek capital and other assistance from all available sources. Advisors and consultants. Managerial change. Perseverance. incentivizing the investor. structured. High-growth ventures. “Turn-ons” and “turn-offs”.FINANCING FOR NEW VENTURES Course Code: Course Objective: Capital plays a substantial role in the success or failure of a firm. Reading the business plan. Enforcement of terms and conditions. Valuation: entrepreneur vs. Sources of funding. Conditions to closing. Punitive financing. Valuation benchmarks. and how -. Unplanned staged investments. the course considers how potential entrepreneurial investments are evaluated. Term sheet. Acquisition. the course considers how significant business opportunities are identified. Percentage ratchet. how resources are matched with opportunity. Investigations cost money – how much to spend Module III: Structuring the Deal Pure equity investments. Entrepreneur investment and guarantee. How much to invest – overcapitalization is as bad as under capitalization. Penalties for unmet projections. Employee stock purchase agreements Module VI: Performance and Examination Level of involvement. Investor objectives. Venture capitalists’ ROI targets. and customers. Track record. partnerships. From the point of view of the investor. Initial Public Offering (IPO). Families. Anticipated returns by the venture capital investor. Industry preferences for investments. corporations. Stages of financing. Price ratchet. Earn-out agreements. Dealing with failures and with the “walking dead”.
Project Financing References: • Scott . Hoffman.Text: • HPS Pahwa. .L. Law & Business of International Project Finance.
competitive advantage and value creation capabilities. Module V Entrepreneurial Distribution Channel Decisions and franchising. and Segmentation. Entrepreneurship New Venture Creation Fourth Edition by PHI References: • Hisrich peters Entrepreneurship Fourth Edition by Fourth Edition TMH . attitude and general behavior. and Evaluating New Products and Services. This paper will also deal with the aspects of marketing research for new product. Module II Preparation of Marketing Plan Module III Selecting. MBAEL 20304 Credit Units: 03 Course Contents: Module I An introduction to Entrepreneurship. Entrepreneurial Advertising Decisions. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Targeting. Developing. Module VI Public Relations and Publicity. Module IV Marketing Arithmetic for entrepreneur and business plan preparation. Entrepreneurial Pricing Decisions.MARKETING FOR ENTREPRENEURS Course Code: Course Objective: The main objective of this course is to familiarize the participants with the various marketing strategies for the launch of a new product and service by an entrepreneur. David. Positioning.
cost reduction. batch and contract. Cost Accounting. 1999. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Williamson. cost plus contracts. Module III: Overheads Overheads: nature. just-in-time and back flush accounting. selling and distribution overheads — analysis. Production overheads — collection. scrap. Interfirm comparison. behavioral aspects of alternative costing systems. K. parametric cost control. treatment of miscellaneous items in cost accounting. certification of work done. value analysis/engineering including value management. Material cost – purchase procedure. Administration. To expose the students to the latest techniques to facilitate the process of decision making in today’s dynamic business world. perpetual inventory and physical stock taking. spoilage and defectives. store keeping and stock control. determination of cost accounting in job. MBAFN 20301 Credit Units: 03 Course Contents: Module I: Basics of cost and management accounting Evolution of cost accounting and management accounting. Uniform costing. D. Costing and accounting systems . reconciliation of cost and financial accounts. Kalyani Publishers • Horngren.principles and practice. analysis of non-productive time and its cost. Module V Service or operating costing — unit costing and multiple costing. Process costing — treatment of normal and abnormal losses and gains. cost organization and its relationship with other departments. Foster. valuation of work-in-progress in job costing.P. application. batch and contract.L. life cycle costing. labor analysis and idle time. report for control of overhead cost. theory of constraints and throughput accounting. concepts and accounting for joint products. waste. Prentice Hall of India. apportionment. fixed. by-products.COST AND MANAGEMENT ACCOUNTING FOR DECISION MAKING Course Code: Course Objective: To develop an understanding of basic elements of cost and its classification. collection and classification. cost classification. Prentice Hall of India . monetary and non-monetary incentive schemes. variable and semi variable overhead. labor turnover and remedial measures. research and development expenses. Module II: Labor costs Remuneration methods. Cost Accounting. payroll procedures. features of contract costing. identification of cost unit and cost determination and control. S. treatment of under and over absorption. use of predetermined recovery rates. Module IV: Methods of costing Specific order costing — job. Datar. Elements of cost and cost determination: Cost accounting records — cost ledgers.. absorption. identification of slow.activity based costing. cost concepts and cost object. measurement of labor efficiency and productivity. customer profitability analysis. target costing. accounting and control. basis of computerization of accounts. interprocess transfer and pricing. pricing issue of material and accounting thereof. profit on incomplete contracts. treatment of idle time and overtime. valuation of work-in-progress using first-in – first-out and average methods (equivalent production). direct product profitability. non-moving and fast moving items. allocation and how the costing techniques are useful in the process of managerial decision-making. & Narang. Cost and Management Accounting. integrated accounts. References: • Jain.
Implementation & Review. 1998. Preparation of Detailed Project Report Module III: Project Implementation Forms of Project Organization. Project Financing.J.. Environmental Impact Analysis. Introduction to Project Finance: An Analytical Perspective.R. 2002.. Tata McGraw-Hill Publishing References: Meredith J.M. Complex Investment Decisions under Inflation. 2000. Project Termination and Abandonment Analysis Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • • Chandra P. 2000. Vikas Publishing House Pvt. analysis. implementation and review the capital expenditure investments with special reference to infrastructure projects. The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing managerial problems in order to arrive at a decision w.. Market and Demand Analysis. Analysis of Risk.. 1st Ed. 4 th Ed.R.r.INFRASTRUCTURE PROJECT MANAGEMENT AND CONTROL Course Code: Course Objective: The objective of the course is to make the students familiar with the planning.. 1997.. 1992. Module II: Analysis & Selection of Projects Project Design. Project Management: A Managerial Approach. Generation and Screening of Project Ideas. Scheduling and Resources Allocation & Leveling Module IV: Project Review and Control Cost & Time Control. Project Management. Analysis. Project Management: Strategic Financial Planning Examination & Control.. D.. 2001. Mittal Publications • • • • . Technical Analysis. Wiley Newbold C. & Rajpal K. John Wiley & Sons Machiraju H. Deep & Deep Publications Dayal R. Project management. Tata McGraw-Hill Desai V. Financing.t. Finnerty J. Project Formulation & Implementation. Projects: Planning. which are used in Project Management. Project Management in the Fast Lane: Applying Theory & Constraints. Himalaya Publishing House Thakur D. Capital Rationing. Network Analysis – CPM & PERT. Management Control Systems. Project control systems under Management Control Module V: Project Examination Examination of Projects for further Recommendations. 1st Ed. Mathematical Programming Models for Project Selection. 9th Ed. Pre-requisites of Successful Implementation.. Lucie Press Diwan P. selection.R. Human Aspect of Project Management. Social Cost Benefit Analysis. Performance Examination. Impact analysis. & Govindrajan V. Project Auditing. 1996. Deep & Deep Publications Anthony R. Project Identification. MBAFN 20302 Credit Units: 03 Course Contents: Module I: Planning of Projects Introduction to Capital and Infrastructure Projects. Appraisal Criteria. Zachariah P. 4th Ed.. the capital expenditures. Ltd. 1996. Patel B. Overview and Resource Allocation Framework. & Mantel S.. Project Management. They shall be exposed to fundamental optimization procedures and techniques. Financial Analysis... Project Financing: Asset-Based Financial Engineering. Jr.N. 1998. Vikas Publishing House Pvt. St. Ltd. Estimation of Project Cash Flows.
Deep & Deep Publications . Project Management: A Development Perspective.• Goel B. 2001.B..
1992. D. A. Module IV: Foreign Exchange Rate Exposure and Risk Management Transaction. Forecasting Exchange Rates . Module V: Issues in Foreign Investments Analysis Examination of International Investment Proposals.Technical Forecasting. Module VI: International Taxation and Regulatory Framework International Tax Laws. R. This has essentially led to changes in financial environment by linking domestic markets to global markets causing unprecedented increase in opportunities as well as risks. Currency Swaps. International Financial Management. V. Balance of Payments. 2000. Prentice Hall of India. References: Apte. International Finance. Global Business Press. Singh. International Monetary System. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. 1999.K. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets. Edwards. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. . Seth. International Financial Markets and Instruments. M. Transfer Pricing – Arms Length Price. 1997. Prentice Hall of India. R. The course on International Finance aims at equipping the financial manager with concepts. Tata McGraw Hill Errunza. Time Series Modelling. Management in such environment requires understanding of innovative conceptual and physical tools for better financial decision-making. Tax Adjusted Present Value Approach. and Ma. P. McGraw-Hill International. and Srinivasan.. Galgotia Publishing Company. C. International Financial Management. T. R. International Legal Procedures & Norms Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Levi. G. International Business Finance. Discounted Cash Flow Analysis. Futures and Options. C. Introduction to Futures and Options Markets. McGraw Hill International. tools that enable financial decisions making in a global market and help better achieve the objectives of the firm.INTERNATIONAL FINANCE Course Code: Course Objective: The possibility for companies to look beyond domestic markets while making the financial decisions has given new dimensions to the way these decisions are taken. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination. 1995. Hull. J. Recent Developments.S. Kolb. Currency Futures and Options. Understanding Futures Markets. Translation and Operating Exposure. 1996. Exposure from Equity and Borrowing in International Financial Markets. Optimal International Asset Allocation. Political Risk Analysis. 1994. F. W. Hedging tools for Management of Transaction Exposure and Interest Rate Exposure. Degree of Hedge. W. MBAFN 20303 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario. D. External Investment Decision – Measuring Total Returns on Foreign Investments. Fundamental Forecasting.
Tata McGraw Hill Publishing Articles from selected journals and magazines. John Wiley and Sons. 1996. Analysing and Using Models for Exotic Interest Rate Options. Interest Rate Option Models: Understanding. R.Rebonato. M. Financial Institutions and Markets. Kohn.1998. .
Tata McGraw Hill References: • Chandra. 1999. 8th Ed.Features. Financial Management. K. Understanding the interface of regulators and managers for quantifying and dealing with critical factors affecting the Financial Services industry. Leasing vs. Pricing Methodology And Financial Analysis. Economist is essential. Procedural Aspects Of Public Issues. Pre-Issue Decision. Project Counselling And Appraisal. Venture Capital Financing In India. Pitfalls To Be Avoided. Elements in the Financial Services value chain. Value Creation in theory and Practice. Post Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For Protection Of Interests Of Investors.. MBAFN 20304 Credit Units: 03 Course Contents: Module I: Introduction Financial services and Value production. Book Building. Vikas Publishing House • Sriram. Understanding basic Financial Services and their need.MANAGEMENT OF FINANCIAL SERVICES Course Code: Course Objective: At the end of this course the students will understand: Role of Financial Services in producing and maximizing value. Financial Management: Theory and Practice. ICFAI. Role of Financial Services in Economic Development Module II: Merchant & Investment Banking Meaning. Value added in Financial Services. Importance & Role in the Indian Financial System. Custodial Services Module VII: An introduction to marketing of Financial Services Features Marketing Of Financial Services (Introduction) Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Khan M Y. 1999.NPV.M. Advantages and Disadvantages of Credit Rating. Analyst. Tata McGraw Hill. Types of Credit Rating. 4th Ed. Sovereign Credit Rating Practices. Credit Rating Agencies and Their Methodology and Process.. • Bhole L M. Individual Credit Rating. 2000.. References . Securitization Module IV: Venture Capital Financing International Experiences In Venture Capital Financing. Cost Benefit Analysis. Regulations of Mutual Funds Module VI: Other Financial services Factoring Services . Hire Purchase and Factoring. Housing Finance. Indian Financial System.. Types Of Leasing. • Dietrich J Kimball. Merits and Demerits. P. Corporate Counselling. Indian Experience up to now. Forfeiting – Features. 2nd Ed. Financial Services & Financial Institutions. Credit Rating: Concept of Credit Rating. ROI in Financial Services. Financial Institutions and Markets: Structure. 1996. Buying. Module V: Mutual Funds Mutual Funds types. 1996. 3rd Edition. Taxation. Merits and Demerits. Factors determining dynamism in the Financial Services industry. Module III: Leasing Hire Purchase and Consumer Credit Development Of Leasing Hire Purchase and Consumer Credit. Tata McGraw Hill • Regular reading of the Financial & Business Journals. Organization and Management. I. Handbook of Leasing. 10th Ed. Prentice Hall • Pandey. Legal Framework For Leasing And Hire Purchase Companies. Bought Out Deals. Loan Syndication And Accessing Debt and Capital Markets. 1999. Growth & Innovations.
Changing Scenario of Indian Stock Market with Emphasis on Transparency. Trading Arrangements. M.C. • Sharpe & Alexander. Prentice Hall of India • Fuller. Salient Features & Operations of Stock Exchanges.J. S. New York. Module III: Security Analysis Fundamental Analysis – Economic & Industry Analysis.Sharpe’s. techniques. Tata McGraw Hill • Hull. Macaulay’s Duration. Raghunathan. J. Risks in Fixed Income Securities. Indicators of Economic Prosperity. Company Valuation. The Intelligent Investor.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Course Code: Course Objective: This course aims at providing a clear understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges. 1988. D.L.K. 1992. Arbitrage Pricing Theory. Chand and Company. Generating the Efficient Frontier. Mutual Funds and their Portfolio Management Schemes.E. J. Module VI: Advancements in Theory of Investment Management Redington’s Immunization. Modern Portfolio Theory and Investment Analysis. 1987. Treynor’s. 4th Ed. Module II: Setting the Objectives Risk and Return in the Context of Portfolio. Jensen’s and Fama’s Performance Measures. 1994. J. 1987.. Capital Asset Pricing Model. Eaglewood Cliffs.C. Concept of Business Cycles.Payoff patterns of elementary options and possibilities of increased diversification. 1995. P. Tata McGraw Hill References: • Bhalla. Technical Analysis. J. Derivatives . Motivation for Partitioning of Risk. Common Stock Valuation Models. Important theories. • Barua. and Gruber. S. Industry Analysis. and Verma. Efficiency of Indian markets.J. and Jordan. • Fischer. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra. Inc. R. J. 8th Ed. McGraw Hill International.. Investments. Modern Investment & Security Analysis. McGraw Hill International. MBAFN 20305 Credit Units: 03 Course Contents: Module I: Environment of Investment Process of Investment in Financial Assets. Module IV: Portfolio Construction & Optimization – Modern Portfolio Theory Markowitz’s Risk-Return Optimization.K. Benjamin. Security Analysis & Portfolio Management. M. Investment Management: Security Analysis & Portfolio Management. New Jersey. regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions both in the context of individual security and portfolio investment. 2001. V. E. . Stock Markets: Theories & Evidence • Graham. 1973. 1995.R. Prentice Hall of India • Francis. John Wiley & Sons.. Investments. R. Security Analysis & Portfolio Management. 2002. Prentice Hall. Introduction to Futures & Options Markets. Module V: Portfolio Performance Examination & Revision Managed Portfolios and Performance Examination . • Obaidullah.Portfolio Re-balancing and Upgrading. Single-Index Model. • Avdhani V.A. V. Harper & Row Publishers. Company Analysis. Himalaya • Elton. Investment Analysis. 1996. and Farrel. Portfolio Management.J. Term Structure of Interest Rates. Portfolio Revision .
Module II: Health and safety. • Mamoria CB: Dynamics of Industrial Relations. institutions and approaches to industrial relations and collective bargaining. conditions of employment Factories Act. 1995..Act. Workmen’s Compensation Act 1923. Himalaya. Collective Bargaining-an overview.S.Constitutional provisions – fundamental rights and directive principles of state policy. 1926 Module V: Wage related laws Minimum Wages Act. New Delhi. Sound Labour Management Relations Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Labour Laws . negotiating collective agreements and to identify approaches to promotion of sound labour management relations. 1946. Reprinted 2006 . C. Functions. 19th edition reprinted 2006. . Himalaya Publishing House. “Industrial Relations and Personnel Management”. • M. Oxford University Press.Fourth revised Edition. Pylee and George Simon. Malik. H. Industrial Employment (Standing Orders) Act.purpose . New Delhi. • Industrial Relations. 1948. References: • P. • S. Cases and Games”. Equal Remuneration Act 1976. Problems.L. 2000.Y. 1970 Module IV: Trade Unions Trade Unions: Meaning. Bargaining and Negotiating skills. 1996.. Discipline and Disciplinary Procedure Module III: Laws for handling Industrial Disputes and Contract Labour Industrial Disputes Act 1947. MBAHR 20301 Credit Units: 03 Course Contents: Module I: Introduction to Labour Laws Labour Law origin . Payment of Bonus Act 1965. Shrivastava. 1972: Provident Fund Act 1952. • P Subba Rao.C. Workers Participation in Management. latest edition. Module VI: Employee Benefits and Social Security related laws Payment of Gratuity Act. Mumbai.S.L.Everybody Should Know-Universal Law Publishing Company. Vikas Publishing House.INDUSTRIAL RELATIONS AND LABOUR LAWS Course Code: Course Objective: The objective of the course is to acquaint students with the main provisions of labour standards. The course will develop skills of dealing with unions. Payment of Wages Act 1936. “Industrial Relations and Labour Laws”. 2000 “Essentials of Human Resource Management and Industrial Relations: Text. E.I.role of the State . Contract Labour (Regulation & Abolition) Act. 1948.1948. Trade Unions Act. Venkata Ratnam. latest edition.C. Eastern Book Co.Kumar. Maternity Benefit Act 1961 Module VII: Industrial Relations and Collective Bargaining Industrial Relations-conceptual and legal framework. “Industrial Law”. concepts. Lucknow. Vikas Publishing House.
ORGANIZATIONAL STRUCTURE, DESIGN AND HR PLANNING
Course Code: Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives. Moreover to develop theoretical and practical insights alongwith problem solving capabilities for effectively managing the organizational processes.
Credit Units: 03
Module I: Overview of Organization Determinants of Organization Design. Parameters of Organization Design Module II: Organization & Environment Organizational Strategy. Organization & Technology Module III: Types of Organization Structure New Design Option. Power & Conflict in Organization. Paradigm shift in Organization Design. Organization Effectiveness Module IV: HR Planning Objectives, Benefits, Advantages, Remediation & Problems Module V: HR Planning Tools, Methods & Techniques – Linkage of Planning HR. Planning with other HR Functions, Recent Trends in HR
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Peter M Senge, 1990, The Fifth Discipline: Century Business. • David A, Nadler & Michael Tushman, 1997 “Competing by Design”, Oxford University Press., References: • Russell L Ack off , 1999, Recreating the Corporation : A Design of Organization for the 21st Century. Oxford University Press. • David K. Banner & T Elaime Gague, 1995, Designing Effectives Organisations : Sage Publications.
PERFORMANCE MANAGEMENT SYSTEMS
Course Code: Course Objective:
In today’s competitive environment, the one who keeps delivering results will survive! The paper aims at developing a perspective of continuous improved performance as the sole criteria for success. It also talks about how careful, systematic planning can lead to enhanced performance.
Credit Units: 03
Module I: Overview of Performance Management Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance Appraisal: The past & the future; Human Resource Development & Performance Appraisal; Planning Performance & Role Clarity, Accountability and Effectiveness Module II: Process of Performance Appraisal Measuring Performance Appraisal – Objectives & Indicators; Methods of Appraisal – Contemporary & Modern methods; Competency mapping & potential appraisal – Case studies; Performance feedback & counseling Module III: 360 degree Feedback
Definition, methodology, advantages/disadvantages of Feedback, RSDR Model, Criteria for success, Experiences in 360 appraisals.
Module IV: Performance Management in application Performance Management and development; Performance Management and Pay; Creating High Performance organization. Module V: Emerging Concerns & Performance Management Performance Management and ESOP; Indian experience in Performance Management; Appraisal for future – going beyond tangible performance. Performance Management practices – Live Projects
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Baldvin Kieran: Managing Individual Performance • Armstrong Michael and Berron Angela (Jaico) : Performance Management References: • Cartin Thomas J: Principles & Practices of organization performance Excellence • Fisher M: Performance Appraisal • Newman Milkovich: Compensation • Modi B K: Performance – A Manager’s challenge • Rao T V: 360 deg Feedback • Rao Pareek: Redesigning P A System • Watling Brian: The degree Appraisal checklist
RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT
Course Code: Course Objective:
The course aims at providing theoretical and experiential approaches to the recruitment and selection process along with up-gradation of hard and soft skills. It further focuses on the enhancement of student’s ability to obtain, maintain and diversify requisite skill sets for their growth.
Credit Units: 03
Module I: Recruitment and Placement Job Analysis Writing Job Descriptions Job Specification Job Analysis in a Jobless World Module II: Personnel Planning and Recruiting The Selection Process Employee Planning and Forecasting Basic Selection Model: The Decision Theory Approach Developing and Using Application Forms: The Application Blank Information Technology and HR: Recruiting on the Internet The Global Talent Search Module III: Employee Testing and Selection Basic Testing Concepts Psychological Testing: An Asset in Selection & the Critical Overview The Psychometric Testing with special reference to: FIRO - B BELBIN MBTI TAT Interviewing Candidates Module IV: Training: Aims, Contexts, Choices and Dynamics Training Strategy Culture and Other Contexts Overview of the Training Process The Training System Training Centers and Like Institutions Module V: The Training Process in Action Establishing the Objectives and Preparing the Partners Designing the Program Training Methods Developing the Group and the Climate Trainers and Training Styles Post-training support for Improved Performance at Work Examination of Training
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. • Dessler, G. 1997, Human Resource Management, Prentice Hall of India. • Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. • Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.
N. Excel Books.M. India. S.References: • Barat. Managerial Dilemmas: Cases in organizational behaviour. J. Behaviours in Organizations. • Greenberg. Tata McGraw-Hill. Michael 1998. F. 1998. India. Work Motivation models for developing countries. India. 1994. • Ramnarayan.N. • Kanungo. Sage Publications. • Luthans. & Baron. 1998. & Mendonca M. Kogan Page . • Potts. R. Emerging issues in Management. Boston. R.A. & Rao. 1996. Organizational Behaviour. Allyn and Bacon. A-Z of Training & Development. R. McGraw – Hill International. 1993.
Prentice Hall of India. Human Resource Management. Kogan Page • Mahey C and Salman G. References: • Michael Armstrong. This course will place previous studies of human resource management within a strategic. Module V: Future trends in Strategic HRM Approaches Career Management. Key concepts of strategy. integrating the business and HR strategies. Work-life Integration Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Mello Jeffrey A. • Srinivas R. MBAHR 20305 Credit Units: 03 Course Contents: Module I: The Concept of Strategy Strategy Defined. Strategic Human Resource Management: Strategy and Action. Module IV: Impact of HRM on Business Performance Human Resource Evaluation. criteria for an Effective HR strategy. the process of strategic management Module II: The Concept of Strategic HRM An investment perspective of HRM..Definition and Overview. 2002. • Tanuja Agarawala (2007) Strategic Human Resource Management. 1996. Thompson Press Publishing. Strategic HRM. Mentoring Relationship. strategic management. • Beardwell and Holden. • Gary Dessler .. The emphasis will be on the strategic significance of HRM. Strategic Human Resource Management. London Pitman. Measures of HRM Performance. types of HR strategies. Rationale for HR Evaluation. Strategic Human Resource Development. 1996.STRATEGIC HUMAN RESOURCE MANAGEMENT Course Code: Course Objective: This subject provides an understanding of the strategic contribution of the Human Resource Management (HRM) function. Barriers to Strategic HR. Aims of SHRM. strategic HR Vs Traditional HR. Approaches and models to SHRM and the evolving strategic role of HR. Approaches to HR Evaluations. dimension so as to illustrate the concept of competitive advantage applied to human resources. purpose. formulations of strategy. Prentice Hall of India. Content of HR strategies. Thompson Press Publishing. . Strategic Human Resource Management. Formulating HR strategy. Oxford Blackwell. 2001. challenges in SHRM. Module III: Strategic HRM in Action HR Strategy defined. 1997Human Resource Management. Kandula.
Module III: Globalisation Vs Anti Globalisation Barriers – Tariff & Non Tariff. Arbitration Vs Integration Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO and International Trade . MBAIB 20301 Credit Units: 03 Course Contents: Module I: Trade Blocks Definition of Trade Blocks. Reasons. packaging and promotion.B. Internet Based services Marketing. Various Trade Block Groups and their Market Characteristics. Future of state trading Module VII: Legal Dimensions Type of legal issues.China.GLOBAL TRADE IN NEW MILLENNIUM Course Code: Course Objective: To make the students learn the significance of trade barriers.Rao. To expose the student to the current business scenario for export and import in emerging market economies. legal dimensions of global trade. Ltd. Module V: Risk Management in Global Trade Commercial . Vikas Publishing House Pvt. Competing in the global market place.M. East Europe. Tata McGraw Hill . Labor & Political Union. Role of State. Type of Trade Blocks. Structure of Global services market. Credit and Currency fluctuation risks and their management Module VI: Indian Government & State Trading Canalization of imports and exports. Module II : BEM’s ( Big Emerging Markets) Main Global Emerging Markets and their analysis from Indian point of view. leading Exporters and Importer of commercial service export from India. Customs. the risks. Appeal and Appellate procedures. letter of credit. Economic. To teach the rising scope of international trade in services. Charlee W. Manjula Guru.Political. Laws relating to products. To teach the elements of canalization in import and exports from India. Module IV: Global Marketing of Services Growth of world services export.H Hall. Opening Services Market and Uruguay Round. Latin American. Cargo. References: • International Business. Foreign laws.
Tariff Conversions. International Trade Policy – next 25 years. formative. Czinkota The World Bank. EXIM Bank of India – Evolution. Quota’s for Developing Countries. Uruguay Round Protocol.INSTITUTIONS OF INTERNATIONAL TRADE ORGANIZATION Course Code: Course Objective: To impart complete structural. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO. Forfaiting. Exim Bank International Monetary Fund – Formation & Role. WTO – Seattle Conference. Dispute Settlement Module II: WTO: Structure. Asian Crisis – Role of IMF. Module IV: IMF. Structure. Development projects. Special Drawing Rights. Decision Making. Organization. Exim Bank and Project Exports. Gurumurthi • • Best Practice in International Business. Problems ahead. IFC. S. Membership. IDA. ICSID. Thrust Areas. To enable students learn and appreciate the role of world financial institutions. IBRD. Module III: Global F. India’s Response – a) TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity. Functions. Edward Mason & Robert Asher . Objections by third world. MFN Principle. Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights. I’s World Bank – Birth – Bretton Woods. Financial Assistance Schemes. Indian Perspective Preamble. Financing the bank. Amrita Gulla • WTO & International Trading. WTO – China Impact. MBAIB 20302 Credit Units: 03 Course Contents: Module I: World Trade Organization Evolution of GATT and WTO. WTO at Cancun – 2003. Export Promotion. World Bank and India. MIGA. functional knowledge of WTO and also global repercussions of WTO dismantled regimes. Articles of Agreement Contingency Financing. MB Rao References: • IMF and Developing Countries.
SAARC. ACM. European Economic Integration.INTERNATIONAL ECONOMICS ENVIRONMENT AND POLICY Course Code: Course Objective: The purpose of studying the course is to develop a holistic understanding of dynamics of world economic changes and how to effectively operate in this environment. Investment Policies. To visualize the importance of transactional economic relationships and consequential nation transformation. Debt Problem. The World Economic Outlook . Transformation of Russia. ECSCA. the Asian Crisis. IMF References. ASEAN. Export-Import Restrictions and Promotion. GDP. Purchasing Power. Theory of Comparative Advantage. Product Cycle Theory. International Marketing 3rd Edition. Relevance to India’s Economy. Dumping – Antidumping Module III: Regional Economic Integration & Economic Transformation Levels of Economic Integration. Management of Policy Relationship. SAPTA. Multinational Business Finance. Macro Economic Issues. Economic Systems. Free Trade. Richard D Irwin Inc. GNP. Sweet & Mexwell – 2000. Export Management Cateora & Hess. International Business • • • • • • References: ICC Poms. Addison. International Investment – The FDI Route Module II: International Economic Activities of a Nation BOP – Fundamentals and the Accounts. CARICOM. NAFTA. Export Trade Czinkota – 6th Edition. MBAIB 20303 Credit Units: 03 Course Contents: Module I: Overview and Theoretical Foundations The world economy – Major developments. East Europe. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schmiltoft. Per-Capita Income. To develop an understanding of global policy issues and their effects to shape tomorrows world trade. Co. Cartels. EFTA. China Module IV: Global Policy Environment Weak International Institutions. Eitleman & Stonehill. To enable students to translate economic measures on global scale. Role of an International Manager. Conflict between Industrialized & Developing Countries. Wesley Pub. New Trade Theory – Competitive Advantage of Nations. UCP P K Khurana.
Module II: Documents for processing export order and legal implications Processing of an Export Order & Payment Terms. INCO Terms. Duty Exemption Pass Book Scheme. Exercise on Negotiation of Export Documents. Shipment of Export Cargo. Export Oriented Units and Special Economic Zone.INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION Course Code: Course Objective: MBAIB 20304 Credit Units: 03 Global exchange of goods and services takes place over time duration. Course Contents: Module I: Introduction Export documentation Framework – the need. geographic and cultural distances and the transaction of monetary payments is also extended. of India. Due to these complexities. Booklet on Export Procedures and Documentation Handbook of Exim Procedures and Documentation – Govt. of India c) Importing country d) for claiming export assistance. To enable students to understand the relevance and importance of various government policy measures for export as well as import. To impart knowledge of documentation. Reading and understanding an L/C. Module IV: EXIM Policy Framework EPCG Scheme. Import Procedure and Documentation. of India Publication Division Handbook of DGFT Publications – Ministry of Commerce. Role of Clearing and Forwarding Agents. government departments. Customs Clearance of Import Cargo. Govt. documents as per requirement of a) the contract b) Govt. Module III: Central Excise Clearance Customs Clearance of Export Cargo. Role of Excise Department. Foreign Exchange Regulation Act and Introduction to FEMA. How to Export. . the aim of the subject is to bring forth the extreme importance of global trade procedures and detailed documentation. Nabhi Publications References: RBI Mumbai 1985. Working of DGFT & JCCIE Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • 1999. private functionaries involved to enable the export manager to develop a systematic methodology to handle export.
and Srinivasan. To show students the importance of a bank in global business and role of currencies. McGraw Hill International References: • Apte. International Monetary System. Analysing and Using Models for Exotic Interest Rate Options. To teach them via live case studies the exchange rate management. Tata McGraw Hill • Errunza.D. . Balance of Payments. Interpretation of market news. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. John Wiley and Sons • Kohn. Translation and Operating Exposure. Recent Developments – Euro as an emerging currency. Futures and Options. International Finance. International Finance & Risk Management – Academy of Business Study • Hull. R.G. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. Degree of Hedge. Pay mechanism including Escrow Account & ACU mechanism. International Business Finance. Foreign Exchange.MANAGEMENT OF FOREIGN TRANSACTIONS: A BANKING PERSPECTIVE Course Code: Course Objective: In today’s borderless country economics.W. Module V: Foreign Exchange Risk Management Concept of Hedging.. R. Futures and Options. M. International Financial Management. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets.S. F. Global Business Press • Rajwade AV. Prentice Hall of India • Rebonato. thus creating great opportunities and risks. The aim is to impart knowledge of global foreign exchange and risk management. Forecasting Exchange Rates. Forward Rate Agreements (FRAs). 1994. To make learn global financial theory and financial decision making. Exposure from Equity and Borrowing in International Financial Markets. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination. 1996. Module IV: Foreign Exchange Rate Exposure and Measurement Transaction.R and Ma C. Cost of Hedging. 1999. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levi. 1992. Capital Account convertibility.R. Prentice Hall of India. Currency Futures and Options. Understanding Futures Markets. Prentice Hall of India • Edwards.W. Tata McGraw Hill Publishing • Articles from selected journals and magazines • Redhead Financial Derivatives. Interest Rate Option Models: Understanding.C. the flow of finance is free and unrestricted for organizations. Singh. J. MBAIB 20305 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario. 1996. T. Management of Transaction Exposure and Interest Rate Swaps (IRS/015). 1995. 1997. Currency Swaps. M 1998 Financial Institutions and Markets. McGraw-Hill International. Forecasting analysis of sentiments. Introduction to Futures and Options Markets. D. P. V. • Kolb.
Legal Principles of the insurance – The Indian contract Act 1872. John & Sons.The Evolution of Computers. Fundamentals of risk and insurance. Insurance forms-proposals – cover note. References: • Harvey W. Premium Payment. General Insurance (nationalization) Act 1972. MBAIR 20301 Credit Units: 03 Course Contents: Module I The Conceptual Framework. Claim procedure – Surveyors regulation and requirements. M. Wiley. Nomination. Miscellaneous documents.endorsement. Inc • Vaughan. Module V Introduction to Information Technology to Insurance industry . various aspects of the insurance. The Classification of Insurance Business. Loans. Functions of IT Personnel and IT Department.policy . The Insurance Times publication . Beyond value at risk.Wiley. Lapse and Renewal. Corollaries of Indemnity.Utmost Good Faith.System Life cycle analysis and design .. Insurable Interest. Therese M. Basic and mandatory activity of any Insurance Organization. Computer Hardware-Software–Concepts . John & Sons. Emmett J and Vaughan. Motor Vehicle Act. Surrenders. Survey protocol and MOU. IRDA Notification. The Insurance Device. Rating .W.Premium Module IV Underwriting practice in India and other countries–Co-insurance and Re-insurance practice. Arbitration Act. Financial Aspects of Insurance Business Other Special Need Plans Application and Acceptance Investment and Accounting Module II The Basic Principles . Brief on Insurance Applications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dowd. Module III Policy Document . WC Act. Kevin. The Professional Approach. Act. Self survey and In-house survey. Assignment. Foreclosure.Need & Format. Indemnity.Dictionary of Insurance Terms / Barron's Educational Series • Vazir Ahmed Khan .All About Insurance. Proximate Cause.P.APPLICATIONS OF GENERAL INSURANCE Course Code: Course Objective: The subject is designed by keeping in view about the requirement of knowledge of History of the Insurance in India. basic principles of Insurance along with their implementation in to operation with the help of legal and financial principals. Rubin .
. Group Insurance Products Pension Policies. Life Insurance Corporation of India. References: • Gene Stone. Children’s Plans. LOMA . (LOMA) • Barbara Foxenberger & Jane Lightcap Brown. Module VI: Reinsurance Module VII: Personal Insurance Health Insurance Pension Group Insurance Products. the broad features of individual and group products. Overseas mediclaim insurance. Endowment Plans. Personal Accident Policy.LIFE INSURANCE – UNDERWRITING AND CLAIMS Course Code: Course Objective: The course will provide an understanding of the basic concepts and principles of life insurance. Annuity Plans etc. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Text: Life Insurance Underwriting. Besides product pricing method. Insurance Company Operations. Motor Vehicle Policy. MBAIR 20302 Credit Units: 03 Course Contents: Module I: Introduction Basic concepts of life insurance. its functions and benefits. Combination of Whole Life and Endowment Plans. Whole Life Plans. property and assets insurance. Pricing of life insurance products. Module II: Individual Plans / Products Salient features of plans of individual insurance – Term Assurance Plans. The course also provides understanding of policies of health. Health Insurance Products. Life and Health Insurance Underwriting. Insurance Institute of India. Manual for Agents. Principles of life Insurance. will help students develop and understanding of different facets of life insurance. Module V: Other Types of Insurance Salary Saving Schemes Keyman Insurance Partnership Insurance. IC-22. social security schemes. Module III: Personal Insurance Principle of Health Insurance. reinsurance etc. Module IV: Social Security Schemes Social Dimensions of insurance and the main features of Social Security Schemes launched by the Government. its functions and need and its role in the economy of the country.
) and LIC Act 1956 – Genesis Expectations and Objectives. Postal Life Insurance and Reinsurance. . MBAIR 20303 Credit Units: 03 Course Contents: Module I Ingredients of a contract and legal aspects of insurance with special reference to insurable interest. contracts of indemnity. Agency Regulations Accounting and Investment Regulations Rural Business Regulations Actuaries Regulations Code of Conduct for Advertisement Regulations Surveyors Brokers IPA Regulations etc. principle of utmost good faith indisputability of policies Proximate course etc. Investment of Funds etc. their implications and limitations will also be discussed with real life case. Surplus Nomination. Embarrassing Recommendations Tariff Advisors Committee. Module III General Insurance Business Nationalization Act 1972 and the Malhotra Committee Report 1994. Module IV IRDA Act 1999 Its Provisions in full Module V Registration of Insurance Companies Regulations... Assignment.REGULATORY FRAMEWORK OF INSURANCE Course Code: Course Objective: The course will provide an understanding of insurance regulations in pre and post nationalization period with latest updating. Module VI Consumer Protection Act ISO and OMBI DSM Its Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Study Material on Relevant Acts and Commentaries given as handouts. Details of various Acts. Module II Insurance Act 1938 (With Special Reference to Actuarial Valuation..
utmost good faith – insurable interest. Module III: Process and Technique Risk Analysis: . contribution. endorsement renewal receipts. Funds management. Corporate risk management – function. I/O analysis. Project insurance and Loss of Profit policy. Special class of Insurance Oil and Energy . Influence factors. including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool. importance. Characteristics and developing tools.Physical and Moral Hazards. Module VI: Documentation Insurance forms . Industrial All Risk policy. subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. Statistical methods and probability concepts. Acceptance of Proposals .RISK MANAGEMENT AND INSURANCE Course Code: Course Objective: This course Aim is to introduce student to the concept and application of systematic risk identification and measurement.proposal form cover note certificate of insurance. Risk Transfer. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Peter L. The cost of risks. Contingency policy .Nature of risk and human behavior. Kevin. Risk reduction and control. Warranties – Conditions. Reinsurance concept and methods. material Facts. Satellite insurance . Module V: Economics of Insurance Economic principal of Insurance. Private and social Cost. Risk retention and controldiscuss hazards and risk. Risk Retention. Risk identification. Reduction and Transfer. Wiley. Bernstein Dowd. fundamental statistical analysis. Against the gods. Perception. operative causes. Concept of Risk Control and Examination of various risk control option. Claim procedure and survey. Loss cost. sharing. proximate cause. policies. Wiley. Inc. Handling cost. Avoidance. indemnity. Module II: Practice of Risk Management Risk Management process and administration. Second part of the course is to introduce students to the principles and practice of insurance. Inc . MBAIR 20304 Credit Units: 03 Course Contents: Module I: Introduction Risk and uncertainty. co-insurance. Loss reduction Measure. major area of control and measures. Beyond value at risk. subrogation. . John & Sons. Handling of risks. Premium Rates calculations Bonus /malus in Premium investments. Education and Training Contingency Planning. Module IV: Insurance Introduction Concept of Insurance Classification of Insurance life and non life (General) basic principle of insurance. Organization Chart. John & Sons. Risk avoidance.
BUSINESS PROCESS SYSTEM
Course Code: Course Objective:
This course will expose the students to describe process development by making a distinction between the development processes, the management process and supporting process in line with evolving standards. It also introduces object- oriented approach to provide a better balance with conventionally structured systems approach. It then describes the use of models to precisely define systems, processes, data and their co-relation.
Credit Units: 03
Module I: Business Process Optimization Understanding Business Process and e Process, Business Process Optimization, Business Modeling and Business Strategy for IT, Understanding Work Flow Automation and Value Chain. Module II Implementation of Business Process Life Cycle: Various Parameters that effect business process, Business Process redesign Module III: Introduction to Data Modeling Techniques Methodology, tools and techniques. Systems Modeling, Logical and Physical Models, Data Modeling, Entity relationship Diagram, Entity, Attributes, Domain, Key Relationships, Cardinality notations, Degree Generalization, Strategic Data Model, Data modeling during Systems Analysis. Module IV: Introduction to Modern Structured Analysis Methodology, tools and techniques, process and concepts - Decomposition, Decomposition Diagram, Logical Process and conventions, Structured English, Decision Table, Event Decompositions Diagram, DFD, information engineering, Prototyping, Rapid Application Development model driven development, joint Application Development. Module V: Introduction to Object Oriented Analysis & Modeling Reading and interpreting an object model, describing object modeling in the context of systems analysis with the help of class diagram state diagram and event diagram.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
• • •
Jeffery L. Whitten, Systems Analysis & Design Methods, Tata Mc Graw Hill Awad, Systems Analysis & Design Methods, Galgotia Publications Hoffer, Systems Analysis & Design Methods, Tata Mc Graw Hill
MANAGEMENT OF SOFTWARE PROJECTS
Course Code: Course Objective:
This course is to familiarizing students the concept of Software Project Management, which is an umbrella activity within software engineering.. It begins before any technical activity is initiated and continues throughout the definition, development and maintenance of computer software.
Credit Units: 03
Module I: Software Project Management Concepts Management Spectrum, People, product, process, project The W5HH Principle. Module II: Software Process and Project Metrics Measures, Metrics and Indicators, Metrics in the process and project domain, software Development., Metrics for s/w quality, integrated Metrics within the s/w process, metrics for small organization, establishing a s/w metrics program Module III: Software Project Planning Observation on estimating, s/w scope. Resources, s/w project estimation, decomposition techniques, Empirical Estimation Models, Make/Bye Decision, Automated Estimation Tools. Module IV: Risk Strategic Risks, Risk Identification, Risk Projection, Risk Refinement, Risk Mitigation, Monitoring & Mgmt., Safety Risks and Hazards, RMMM Plan. Module V: Project Scheduling and Tracking Concepts of Lateness and basic principles Relationship between People and Effort, Defining a Task Set for s/w project, selecting s/w engg. Tasks, Major Task, task n/w, Earned value analysis, error tracking, project plan. Module VI: Software Configuration management Baselines, SCM Process, Identification of objects in s/w conf., version control, change control, configuration audit, status reporting. hands-on on MS-Project.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Bob Hughes & Mike Cotterell, 2002 ,"Software Project Management" Third Edition ,McGraw-Hill References: • Managing Software Requirements: A Unified Approach (The Addison-Wesley Object Technology Series), Dean Leffingwell, et al (Hardcover)
OBJECT ORIENTED DATABASE MANAGEMENT SYSTEM
Course Code: Course Objective:
In today’s fast growing world usage of relational database is important but not enough, Consider an OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is a good choice when you have all three factors: business need, high performance, and complex data. This course aims towards familiarizing students with RDBMS as well as OODBMS.
Credit Units: 03
Module I: Database Concepts Introduction to Database and advantages of Database Management System, Intro to different Types of DBMS, Relational DBMS, Normalization of Data, Relationships, Data types and Data Constraints, Hands – On MS Access (Tables and Queries). Module II: SQL (Using Oracle or SQL Server) Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, Nested Queries, Creating New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, Group By & Having clauses, etc. Module III: OODBMS OOP’s concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS, Overview or ORDBMS, Module IV Unified Modeling Language, Description, Modeling, Concepts and Tools.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
C.J. Date ,An Introduction to Database
References: • Bieter Adriaans & Dols Zantinge, Data Mining
BPB Publications R B Patel. Null pointer. Let us C++. Inheritance. Closing a file. Standard Input (cin). accessing arguments from the command line for main(). putchar( ). Data Types-Identifiers. Pointers to functions.Logical operators. putc( ) ]. File opening modes (binary and text). The continue statement. Dynamic Memory Allocation-Operators new and new. Declared Constants Operators . MBAIT 20304 Credit Units: 03 Course Contents: Module I: Introduction to C++ Variables. Focus is on software engineering principles in programming. cin and cout for strings Preprocessor directives -macro definitions (#define. Data Hiding. Data Structures.Reference operator (&). Arithmetic Operators . The while loop. Jump statements.SOFTWARE DEVELOPMENT Course Code: Course Objective: Students will experience hands on the tools will use to create application. Bitwise Operators etc. and understanding the purpose and intended application of language features. Open a file. ifstream . strcmp( ). Scope of Variables (Global. strlen( ). Pointers to pointers. #else and #elif). Preprocessor commands: #if. puts( ).Iteration structures (loops).Local). The do-while loop. #ifdef. getche( ). Pointer initialization. Explicit type casting operator. data abstraction and object oriented concepts.Assignment Operator . The keyword this. The for loop . Initializing arrays. The goto statement . get and put. Ofstream. Fundamental Data Types . BPS Publications .The selective structure: switch. Random file movement [ fseek( ). #undef).Data structures. fopen( ) and fclose( ). getch( ). Stream input and output [ fgets( ). fputs( ). Pointer arithmetic. Module V: Object Oriented Programming Classes : Introduction to classes . tellg() and tellp() . Polymorphism. #if. Constructors and destructors. Pointers .Declaring variables of pointer types. Standard Buffered File I/O: The file handle concept. getchar( ). strcpy( ).<=). #else. Module IV: Compound Data Types Arrays . Library functions: printf( ). seekg() and seekp() . Pragma directive (#pragma) Module II: Functions and Operations Functions: Passing arguments by value address and arguments. Returning values using return and argument list.Relational Operators (>=. This course introduces the advanced programming concepts of C++. #endif. Pointers and arrays. Accessing the values of an array. The exit function . C++. Variable Initialisation. ftell( ) ]. Conditional inclusions (#ifdef. Encapsulation.Operator delete and delete. Declaration of Variables. Arrays as parameters. C++ Standard Library: Input/Output with files.fstream: Stream class to both read and write from/to files. Binary I/O [ fread( ). Precedence of operators Basic Input/Output. #endif. Pointers to structures. . Source file inclusion (#include). putch( ). Object Oriented Programming with C++. getc( ). Tata Mc Graw Hill Kanetkar.Standard Output (cout).The break statement . #include. Data Abstraction. Nested structures. fwrite( ) ] Module III: Control Structures Conditional structure: if and else . Conditional Operator . Defined data types (typedef). String Data Type Constants :-Defined constants.Binary files Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Balaguru Samy. Multidimensional arrays. #define. #ifndef.Dereference operator (*). gets( ). Text files.Declaring an Array.
Motivation. Lifestyle marketing. Cues. consumer life styles. Consumer Behaviour . Brand Loyalty . Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schiffman and Kanuk. Social Class. Culture. References: • London & Bitta. Learning. where people shop. Shopping attitudes and behavior. Impulse purchases and customer loyalty. Allowing the students to see how an understanding of customer behavior is crucial to successful marketing programs. Needs. PHI publications 7 the edition. Family Decision Making. Consumer Behaviour • Soloman.CONSUMER BEHAVIOUR Course Code: Course Objective: To identify and understand the consumers behavior both household market and business market. Module IV Group Dynamics and Reference Groups. Behavioral Learning and Cognitive Learning Theory. Response. Subculture Module V Opinion Leadership Process. Attitude Formation and Change. Environmental factors affecting consumers. Goals. types of consumer decision making. Perception. Adoption Process. Consumer Behaviour. Reinforcement. Imagery. Consumer Buying Decision Process. It makes a connection between customer behavior principles and the elements of marketing strategy. Module III Attitude. Retailing implications of consumer demographics and lifestyle. Personality. MBAMK 20301 Credit Units: 03 Course Contents: Module I Consumer demographics. Self and Self Images. Consumer profiles. Diffusions of Innovations. Module II Consumer as an Individual.
DISTRIBUTION MANAGEMENT AND LOGISTICS
Course Code: Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain from the perspective of Distribution Management. The learning is focused on developing the various models of logistics & supply chain to suit domestic as well as global markets.
Credit Units: 03
Module I Marketing Channels – structure and functions, channel mix decisions. Channel Design and Implementation – segmenting, targeting, establishment of new channels or refining existing channels, identifying power sources, channel coordination. Module II Channel Flows – definition and concepts, Channel Structure and Membership Issues, Vertical Integration of Marketing Channels – costs, benefits, need. Module III Channel Power – nature, sources, balancing and exercising power, influence strategies. Module IV Channel Conflict – nature and degree, sources, consequences, conflict resolution strategies, Channel Performance: Monitoring & evaluation Module V Channel Institutions – retailing – definition, choosing retail positioning, strategy and strategic issues in retailing, an overview of non-store retailing, electronic channels, wholesaling and franchising, Logistics System – concept, objective and scope, the system elements, transportation, warehousing, inventory management, packing and unitization, communication and control, importance, Strategic Logistics Planning – logistics strategy, implementation and management.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Stern & El-Ansary , Marketing channels, PHI Publication. References:
B.S. Sahay , Supply chain management for global competitiveness, McMillan. Gattorno and Walters, Managing the supply – a strategic perspective, McMillan.
MARKETING OF SERVICES
Course Code: Course Objective
The course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. Competitive advantage.
Credit Units: 03
Module I: Understanding Services Marketing of Services: An Overview; Evolution of Services Marketing; Concepts and Issues; Services Characteristics; Growth and importance of Services in the National Economy; Conceptual Framework for Marketing of Services; The service experience as a process; Understanding Services: Service Encounters, Service Systems, Critical Incidents ; Service Encounters: service systems, critical incidents; Case Study: British Airways Module II: Understanding Customers Understanding Services and their Buying Behavior in Services; Customer Exceptions, Needs and Perceptions; Segments and Targeting Customers; Focus on Customers; Service Failure; Service Recovery; Handling Customer Complaints; Customers Relationship Management; Customer Relationships in the Market Place; Customer Retention Strategies; Understanding and Measuring Customer Satisfaction and Service Quality; The Return on Quality; Moments of Truth Module III: The Service Marketing Mix Marketing of Services: Positioning of Service; Search for Competitive Advantage; Developing Positioning Maps. Marketing of Services: Creating Services and Service Blueprinting; Planning, Creation, Blueprinting and Branding of Services; Marketing of Services: Pricing Strategies; Pricing Strategies: Planning and Implementation; Marketing of Services: Promotions Strategies, Developing Communication Mix; Customer Education; Developing Communication Mix; Planning and Managing Service Delivery; Options for Service Delivery; Place and Time Decision; Creating Value through Service Quality & Productivity Improvement; Demand Management in Services; Measuring and Managing Capacity; Strategies for Managing Demand. Module IV: Strategic Issues in Management of Services Strategic Issues in Services Marketing; Internal Marketing; Managing Service Employees; Motivating Employees. Global Strategies for Services; Services in the Global Economy; Strategies for Trans-national Services; Harnessing Technology to Enhance Value in Services; Applying Technology to Services; Marketing Implications of the Internet Services Marketing: Some Module V: Application Areas Marketing Financial Services; Marketing Banking Services: Some New Developments; Group Project Presentations.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: • Christopher Lovelock, 2001 “Services Marketing”, Pearson Education. • Valarie A Zeithaml and Mary Jo Bitner, 1996, “Services Marketing”, McGraw Hill, Singapore. References: • Christian Gronroos, “Service Management & Marketing: Managing the Moments of Truth in Service”
PRODUCT AND BRAND MANAGEMENT
Course Code: Course Objective:
In congruence with the aim of marketing to convert a commodity into an identifiable product and to a subsequent brand, the following two processes will be adopted: Impart comprehensive understanding of the process of conceptualization and the development of a product including its positioning and pricing strategies. Focus to understand the concept of branding, developing a brand personality, identity, image, revitalization options and the methods to evaluate the brand.
Credit Units: 03
Module I: Product Management Introduction and Concepts, Classification, Product Mix and Line decisions. Methods of positioning, Managing premium products and brands. Module II: New Product Planning Product Life Cycle, Product Development Process, New Product Launches, Pricing Decisions & Strategies. Module III: Evolving a Brand Concept of branding, the challenges faced by brand managers, the value of a brand to customers and the organization, Selection Criteria for Name, Symbol and Slogan, Creation of brand personality and the approaches to develop brand personality scale, brand image sources, identity and positioning, identity dimensions, core identity and extended identity of brands. Module IV: Brand Re-vitalization Brand & Line Extensions, Marketing Mix for Brand Extensions, Co – Branding. Upward and Downward stretching of brands. Module V: Managing the Brand Systems The complexities of managing brand systems, including brand roles, brand hierarchy & branding benefits. Brand Equity, Brand Awareness, Brand Loyalty, Brand Associations, Brand Promise, Brand Recognition, Recall and Brand Equity. Brand Examination based on cost based and customer based Examination methods.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References:
Text: Subroto Sengupta, Brand Positioning, References: • Cowley. D , Understanding Brands • Jean Noel Kampferer, Strategic Brand Management • David Aaker, Building strong brands • David Aaker ,Brand Leadership
Course Code: Course Objectives:
The objective of this course is to evolve students understand the growing significance of rural marketing. It highlights the emerging trends in rural marketing and points to a steep learning curve for companies eyeing rural markets in India. The peculiarities of the rural customers in India are to be studied and the students are prepared to face the future challenges of rural India.
Credit Units: 03
Module I: The Call of Rural Marketing Rural marketing an overview, rural India, evolution of rural marketing , consumer profile in rural markets for different products and factors influencing. Principles of marketing as relevant to rural marketing, changing concept of marketing, profiles of urban markets/ customers. Difference between urban & rural consumers. Module II: Rural Marketing Environmment Various environmental factors effecting rural India (demographic, physical, economic, social & cultural, political, technological etc), products and services in the rural markets and channels of distribution and trade management. Module III: Targeting, Segmenting And Positioning (Stp) Segmenting the rural markets, Targeting & positioning strategy. Understanding the present rural oriented companies & their success stories. Module IV: Sales & Marketing Practices Rural sales & marketing management, sales target strategies, future of rural marketing and new product launch techniques for rural markets. Module V: Rural Market Research Rural Market research, Planning the rural research and market information system, Do’s & don’t in rural research & Limitations of rural research.
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60
Text & References: •
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing
Chambers. . All India Publishers & Distributors • Krajewski L.Scheduling.Jr and Ebert R. Module IV: Improving Operations Improving technology. 5th Ed. Models and Behavior. Reliability Engineering. References: • Narasimhan S. 1997. Module II: Introduction to TPM Technology. & Schniederzans M. Render. 1992. 2nd Ed. concept of TPM Module III: Integrating Quality and Maintenance Productivity. make to order or make to stock. Failure prevention. job design.L. Integration of operations management systems and role of Total Productivity Maintenance. Russell & Murdick 1990. Controls and checks for quality and maintenance. 4 th Ed. technological alignment. • Samson D. & Billignton P.. Pitman Publishing • Brown S. Production Planning and Inventory Control. cellular manufacturing. Plant & Equipment – strategic consideration. Productivity and Process change.B. Operations Management. Work study for maintenance. DFMA. work measurement. 1st Ed. McGraw-Hill International Editors. Prentice Hall of India • Slack. site selection.. Butterworth Heinmann • Haksever.FACILITY PLANNING AND TOTAL PRODUCTIVITY MAINTENANCE Course Code: Course Objective: The aim of this course is to develop the understanding of the concept of facility planning and total productivity maintenance and its application and uses in business organizations. Operations Management. capacity balancing.J. and Jones P.P. Deep and Deep Publications • Adam E. Bessant J. single and multiple machine. Harrison. Strategic Operations Management. Module V: Models for Productivity Maintenance Replacement Theory. 1st Ed. Hardland. 1996. Inc. Designing processes. Sequencing. FMS. Production and Operations Management: Concepts. 5S and other modern quality tools.J.E. Operations Management: Strategy and Analysis. 1st Ed. Productivity & Technology Management. Addison-Wesley Dilworth J. Operations Management: Producing goods and services. Universal Maintenance Standards. Prentice Hall • Lee S. infrastructure and shared facilities.. Prentice Hall of India. Johnston 1995. Forecasting methods and adjustment in production . Routing . 1997. Service Management and Operations. MBAOM 20301 Credit Units: 03 Course Contents: Module I: Facility Planning Facility Location – strategies. 2000. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Diwan P. Planning for manpower for TPM.J.W. Types of preventive maintenance. Prentice Hall International. Integration of TQM & TPM. Reasons of failure. Types of processes. & Ritzman L. Operations Management. 1995. Job development and appraisal. Creating a productive team culture.J. 2 nd Ed. make or buy decision. McLeavey D. 1996. Layout concepts. 1997. AddisonWesley • Waters D.. Job designing. Manufacturing and Operations Strategy. Lamming R.M. 1991.
Gold’s Approach. Productivity Management: A Systems Approach. Prentice Hall International. Taylor & Davis. • D. Behavioral. EFQM System Module V: Integrated Performance Systems Neely’s Performance Prism. Familiarize with performance improvement techniques across the business operations. Measurement and Examination Control and Improvement. Smith’s Omni Factor Model. Sumanth’s. Planning. Focus on integrated and balanced measures of organizational performance. New Jersey . Malcom Baldridge System. New Delhi • Joseph Prokopenko.S. Module IV: Balanced Score Card & Business Excellence Systems Kaplan & Norton BSC. Sumanth. Improving Productivity and Effectiveness. • Marvin E Mundel . its measurement and management. John Wiley & Sons. Productivity Management: A Practical Handbook. MBAOM 20302 Credit Units: 03 Course Contents: Module I: The Basic Concepts Concept of Productivity. Sink. Efficiency and Effectiveness. New York. Oxford &IBH Publishing Co.D.Sardana and B. EGS Model. New Delhi.PRODUCTIVITY AND PERFORMANCE MANAGEMENT Course Code: Course Objective: This course is designed to: Impart comprehensive understanding of the concept of productivity.Sahay . Productivity and Profitability Module II: Productivity Measurement Models and Application Studies Classic Models on Productivity Measurement: Kendrick & Creamer. Productivity defined. Narosa Publishing House. Capital resources Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Prem Vrat. Pvt. New York. McGraw Hill Book Company. Multi-Criteria Performance/ Productivity Measurement Technique. At the end of the course a student should be able to apply more popular techniques of measuring productivity and performance of an organization at various levels of organizational controls. Craig & Harris.Scott. Inadequacy of financial measures and the Balance Sheet. Productivity and Production. Carl Thors’ Family of Measures. Lawlor. American Productivity Center Model. Productivity of Service Sector Module III: Performance Measurement Changing paradigm of performance expectations. Productivity Engineering and Management. References: • David J. Lynch and Cross’s Performance Pyramid Module VI: Productivity and Performance Improvement Productivity Analysis. Interface between Quality and Productivity. Quick Productivity Appraisal (QPA) Approach. Improvement Approaches: Industrial Engineering. G. Rapmods. Ltd.
A Managerial Approach. Prentice Hall • Meredith & Mantel. identification of the project Project appraisal: Technical appraisal. Budgeting. Pitman • Harold Kerznor. Project approval. Project Functions Categories of Projects. Project Team. Cybernetic controls. Organizational structure. Project Goals. Scheduling Charts Developing Work Breakdown Structure Schedule. Project Organization: Pure. Project Management. He should be able to do planning and network scheduling. Management appraisal. Project Management. Project Management. Role of the leader. & Linkages Module III: Project Planning and Organization Planning steps. Life Cycles. Project Management. New Age • John M Nicholas . CBS • Ramaraju Thirumalai. Systems Analysis. Phases of Projects. Commercial appraisal. 7S’ of Projects. Master plan. Economic appraisal. Matrix. including the use of PERT.PROJECT MANAGEMENT Course Code: Course Objective: Project Management is a broad multi-level activity. Project Activity. Creation of team. The objectives of this course are to provide a thorough understanding of its various essentials to the student. Project Management. Measurement of Risk Cost Estimating Process. Gantt Charts. Control as a Function of Management. Project Management. systems Approach. Financial appraisal. Mixed. importance. He should be familiar with project control systems. Project audit Module V: Cost Estimation. John Wiley References: • Harvey Maylor. Capital Asset Pricing Model Project Management Information System Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Nagarajan. Himalaya Publishing House • Meredith & Mantel. Project Management for Business & Technology. Risk analysis. Module IV: Project Control Control Process. John Wiley . Project Management.A Managerial Approach. Post controls. Beta Coefficient. MBAOM 20303 Credit Units: 03 Course Contents: Module I: Philosophy and Context of Project Management Concept of Projects. At the completion of the course the student should be able to apply criteria of selection for identification of a project and carry out a rational appraisal. Go-No-go Controls. System Development Cycle Module II: Project Selection and Appraisal Criteria for selection. Project Coordination.
Benchmarking Global Supply Chains. Managing The Supply: A Strategy Perspective. Logistics Management. Supply Chain Management: For Global Competitiveness. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorna J. Tata McGraw-Hill Mentzer John T.J. Strategic Alliances. Inter-firm Integration: Implementation Issues. Reengineering. Module II: Strategic Issues in Supply Chain Management Value chain and value delivery system. McMillan Business References: • Bowersox D. Dobler D.to suit the Global Environment. Risk Involved in International Markets.N. Organization Design. & Walters D. Transportation Choices and Third Party Logistics. MBAOM 20304 Credit Units: 03 Course Contents: Module I: Introduction of Logistics & SCM Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning.W.L. & Burt D. Ltd. Communication Flow of Supply Chain. Purchasing and Supply Management: Text and Cases. Application of ERP. Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability. Forecasting Issues in Supply Chain Management. IT Enabled Supply Chain Management.Role. 1996. Supply Chain Management . Benchmarking. 1st Ed.W. 6th Ed. Motives and Development of Global Markets. McMillan India Pvt.. JIT and Quality Management. Customer Focus in Supply Chain.J. Retailing Management Module IV: SCM in Indian and Global Perspective Supply Chain Management in the Indian Environment. Network Modeling & Strategic Lead Time Management Module III: Managing the Supply Chain Product and Process Design for SCM. Vendor Relationships. 1996. Supply Chain Reconsideration. Inter-functional coordination.SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: The aim of this course is to develop the understanding of the various components of the integrated supply chain. Value Engineering/Analysis. Objectives & Policies of Purchasing and Supply Chain. Managing the International Supply Chain Operations. Distribution Channel Design.S. & Closs D. 1999. Optimization of Supply Chain. 1996. Order Processing and Inventory Control for SCM. Inter-corporate cooperation . SCM and Information Technology. Facilities Decisions. The learning is focused on developing the supply chain to suit domestic as well as global markets. McGraw-Hill International Editors • • • Sahay B. Vendor Management & Development.
1994. Gen. Company Strategy. 1997. Re-engineering. John Wiley Sons Inc. Managing Change. Supplier & partnering process. Kimberly & Others.. Performance Measures. Customer & market Integration.. – Editor. House of Quality/QFD. TQM: A Road Map. The objective is to introduce the TQM from a managerial and humanistic perspective. Strategic Planning – Strategic development process. Work Systems. Leadership policy. Butteworth – Heinmann References: • Wankulu C. 1996.S. External leadership. Best practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Oakland. Penguin Publications • Davenport S. Total Quality Management. Focused Quality. service process & support process.TOTAL QUALITY MANAGEMENT AND SIX SIGMA Course Code: Course Objective: The course is multidisciplinary and deals with the philosophy of TQM. J. Training. 1990.A. Benchmarks & Landmarks. Quality Audit. History of Quality Revolution. education & development. 1997. Malcolm Bridge Examination. Let us Talk Quality.. Customer Satisfaction Enhancement Module II: Process Management Management of product process. Basic tools of continuous improvement. problem resolution. Advanced improvement tools. Employee well-being & satisfaction Module III: Measurement & Continuous Improvement Measurement of Quality. . The course objectives are: To help identify implementation issues of TQM To study various methods and approach to quality MBAOM 20305 Credit Units: 03 Course Contents: Module I: Introduction to TQM Basic concepts of TQM. TQM: Text with Cases. Statistical application. Lt. S. Cost of Quality. Human Resource Development & Management. Six-sigma Organization Module IV: Examination & Benchmarking ISO 9000-2000. Tata-McGraw Hill India • Ahluwalia J. Tata-McGraw Hill India • Crosby P. Six-Sigma – Concept & understanding.
stock replenishment. Television Home shopping. factors affecting city. location and site location decisions.(Oxford University Publications) • Ogden & Ogden . developing a retail price strategy. Organized retailing in India: key drivers for growth and future prospects. branding. Category Killers. MBART 20301 Credit Units: 03 Course Contents: Module I: Retailing Concept. Impact of organized retailing on small grocery stores. factors affecting merchandise mix.retail objectives. location options-High-street location. definition and functions.(Jaico Publishing House) . Discount store. direct selling. product turnover rates.variety. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. site selection. negotiating with vendors. Retail Management: Functional principles & practices. Point-of-sale Terminals. personal selling. Retail formats and their characteristics: Store formats-Supermarket. Contemporary issues: FDI in retailing-pros and cons. improved supply chain management. quality. quick Response Delivery system.(Biztantra Publications) • Gibson G Vedamani. international sourcing. Electronic Data interchange (EDI). Retail communication: concept of retail image. classification of the elements of retail communication mix. Self check-out systems. Universal Product Code (UPC). media decisions. Evolution of retailing. Specialty store. city selection. Non-store formats. price adjustments. publicity. visual merchandising. Hypermarket. economic order quantity. Vending Machine retailing. Integrated Retail Management. assortment. The Mall. Radio Frequency Identification (RFID).(Pearson Education) References: • Bajaj. Retail Management: A strategic approach. Department store. Convenience store. word of mouth.E-retailing.budget constraint. Kiosks. free standing location. retail advertising. Module II: Sore location planning Levels of locations decisions. Module V: Retail Information system Meaning. deciding a pricing policy. Shopping center/mall location. Interior atmospherics. retail sales promotion tools. Retail Management.FUNDAMENTALS OF RETAILING Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. Module III: Merchandising Management Deciding the merchandise mix. Vendor identification and selection criterion. category management and category captainship. Tuli & Srivastava . growth of retailing in India. Store design and Layout: Exterior design components and their significance. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans . Data warehousing and mining.types. Module IV: Retail pricing Factors affecting pricing. Global retailing scenario. store layout and space planning. price points. space limitation.
Designing control units. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levy & Weitz. receiving and stocking the merchandise. Retailer’s tasks. timing and allocation. Module V Inventory management. BART 0302 Credit Units: 03 Course Contents: Module I Merchandise & merchandising: Concepts & philosophy. Apart from giving the theoretical overview of the concepts and important terms. Module II Category management. Category management & category captainship Module III Implementing Merchandise plans. Module IV Logistics and order processing and fulfillment. Oxford • Images Retail • Retail Biz . Tuli & Srivastava .physical inventory systems. sales forecasting. planning purchases. Recording the merchandise. Unit control systems in practice. Evaluating merchandise.the cost method and the retail method. Planning profit margins. The Merchandising Management process. brands. Retail Management. Transportation and ware housing. Concluding the purchases. Selecting and interacting with merchandising sources. Merchandise security. devising merchandising plans. Concept of Category. Pearson Education • Bajaj. Inventory Analysis. Re–evaluating the on a regular basis. Forecasts. Customer transaction and Customer service.MERCHANDISING AND EGORY MANAGEMENT Course Code: Course Objective: The course highlight s the finer details of the retail operation called merchandising. How much to reorder. assortment. Stock turnover and gross margin return on investment. Inventory levels. Components of merchandising Management. Retail Management. innovativeness. Unit control systems.A strategic Approach. Module VI Merchandise forecast and budgeting. Inventory valuation. Tata McGraw Hill References: • Berman & Evans . the contents emphasize the planning and control aspect along with the extended applications like retail branding decisions. procedures and practices. When to reorder. Reverse logistics. Inventory level planning. Retailing Management. negotiating the purchase. perpetual inventory systems.
developing a structural model for chain distribution strategies. channel-cost management. length of chain decisions. franchise systems. Retailing Managemen. Tata McGraw Hill . channel-mix decisions Module II Flow of goods. estimate of store sales. multi-product & multi-distribution systems. types of chains. Module III Location decisions. types of retail locations. traffic count. tracking movement. designing an effective distribution strategy.A strategic perspective . choice of suppliers. retail location theories. MxMillan • Levy & Weitz. The course aims at preparing them for assignment with retail organizations in store operations and logistics divisions. types of goods & location decisions. McMillan References: • Gattorno and Walters. traditional channel management systems. Module IV Exclusive distribution factors. Managing the supply. alternative modes of distribution systems. MBART 20303 Credit Units: 03 Course Contents: Module I Introduction to distribution networks. site selection. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • B S Sahay . sourcing goods.DISTRIBUTION NETWORK Course Code: Course Objective: The primary objective of the course is to provide students with in depth knowledge of practical aspects of distribution networks and logistics activities and decisions. core concepts of channel management. Supply chain management for global competitiveness. determining choice of exclusive distribution.
Requirements for setting up franchising in India. financial arrangements. Franchising bible. basic types of franchising. Selecting a business entity. The course aims to prepare the students for taking up job assignments with franchisors as well as franchisees. documentation. Modes of franchising. It also aims at developing the consulting and entrepreneurial skills among students. Evaluating the business for franchising./ disadvantages. • Levy & Weitz. taxation. Retail Management. franchise suitability. Legal requirements in India. Fundamentals of Franchising. taxation Module II What franchisors need to know? Franchising advantages. legal aspects like patenting and copyrights. Retailing Management. • Swapna Pradhan. Module V Managing the franchise The franchise business plan. major franchisors. The contents cover a diverge spectrum of fundamentals of Franchising. Franchise constraint. the structure of franchising arrangements. franchising a franchise. Tata McGraw Hill . Defining franchising. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Barkoff. franchise contract. Cost of being a franchisee. Tata McGraw Hill. Franchisor feasibility study. Ascertaining the demand for your product/ service Module III Documentation for franchising. MBART20304 Credit Units: 03 Course Contents: Module I: Franchising as a concept the present scenario. Marketing franchise.FRANCHISING MANAGEMENT Course Code: Course Objective: The course aims at imparting the basic knowledge on the concept and applications of Franchising. American Management Association References: • Keop. Module IV What investors (franchisees) need to know? Factors for opting for franchise. The ideal location.
Module II Forces driving internationalization of retailing. considerations. The impact of global and local legislative environment. MBART 20305 Credit Units: 03 Course Contents: Module I: Retailing The global business. The Black Book of Outsourcing: How to Manage the Changes. experiences of emerging economies. sourcing trends in the US. • Barman & Evans. source of employment. A study f the US and the European scenario. World Trade Organization. European and the Asian market. international franchising. Blackwell Publishers • Douglas Brown. international alliances. Challenges and Opportunities. Retail Management. Pearson Education . Module IV International sourcing: rationale. popular international retail formats.A strategic Approach. The course shall equip students with the knowledge required to establish and operate retail outlets and chains across the globe as managers as well as entrepreneurs. a description of major international retailers. Foreign Direct Investment.INTERNATIONAL RETAILING Course Code: Course Objective: To give an insight to students on how to carry out retail operations in international scenario and overseas markets. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Mcgoldrick & Davies. International Retailing Trends And Strategies. International Retailing. contribution to major economies. domestic versus international sourcing. Pearson Education References: • Nicholas Alexander. John Wiley & Sons. India as the global sourcing hub. licensing. Module III Strategies for international Retailing.
Fuel and energy substitution. Energy. Energy Management . John Wiley and Sons. Type of Energy Audit. Module IV: Practical Exercises At least two exercises on Energy Audit.Hill Book Company. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Paul O’Callaghan (1993): Energy Management. Railways. Charles M. Commercial buildings or establishments. hydel power Station. Applied Energy. Iron and Steel. Maximizing system efficiency. Definition – Energy Audit – types and methodology. Basics of Energy and its various forms. The Institute of Chartered Accountants of India.ENERGY AUDIT Course Code: Course Objective: The objective of the programme will be to provide inputs to the Engineers who wish to take up the accredition examination. Port Trust. Transport Sector (industries and services). Fertilizers. MBAEY 20301 Credit Units: 03 Course Contents: Module I Energy Scenario.Petrochemical. Need for Energy Audit. Mohanty et al (2001): Energy Audit and Management for the Indian Industry. electricity transmission companies and distribution companies. Detailed Audit methodology. Formatting. Chlor Alkali. Gottschalk (1996): Industrial Energy Conservation. B. Sugar. Matching energy use to requirement. Instruments for carrying out energy audit. The programme is also useful for persons working in Energy Intensive Industries which have been designated as per the Act and cover the Sectors such as Aluminium. Module II Preliminary Energy Audit methodology. Textile. Detailed Energy Audit activities in various Industries and buildings. McGraw . Naphtha and Petroleum Refineries. The International Journal. Journals: • Energy Conversion and Management. Chemicals.Pulp and paper. Module III Bench-marking and energy performance. Understanding Energy cost. Cement. Gas Crackers. Thermal power stations.
URBAN MANAGEMENT Course Code: Course Objective: The aim of this course is to enable the students to look for opportunities in urban development authorities. revenues. informal sector as a group. References: • Cities Data Book .Urban Indicators for Managing Cities • Urban Governance for Poverty Reduction and Social Development: Tools. Techniques and Good Practices . besides developing the understanding of the various components of Urban Management. slums. Module IV Urban infrastructure management Physical and social . Urban Conservation and Heritage Management. Urbanization in a globalizing world: highlights. Importance and Scope of Urban Management as a discipline. State Finance Commissions. slum improvement Municipal Finance management: tax and non tax . urban local bodies. Module III Urban environment management. Municipal financial reform. Module II Emerging approaches to urban governance. Privatization of municipal services. housing and infrastructure financing institutions and reputed developers. Formulation of urban development projects. their evolution. Urban transport Essence of Good Urban Governance Best Practices Module V Decentralization Urban Poverty. housing boards. (two classes) Private-Public Participation in building urban infrastructure. MBAUM 20301 Credit Units: 03 Course Contents: Module I Trends in Urbanization: Indian and global context. functioning. weaknesses and strengths. Concept of Urban Indicators Examination Scheme: Components Weightage (%) A-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aylin Orbasli. their execution and financing. municipal functions. The urban challenge multi-faced ramifications: decentralization: precepts and practice: 74 Constitutional Amendment: legal framework of local urban bodies.
SCIENTIFIC ADVANCEMENTS AND SOCIAL THINKING Course Code: MBAHU 20301 Credit Units: 03 .
Acquiring and Developing Talents for Consulting. Developing Strategic and Tactical Plans and Subcontracting. Total Quality Management. “activating adult committees”. Geert Hofstede and Cross. Peter F. Economic Growth and Change Areas. MBAGM 20401 Credit Units: 04 Course Contents: Module I: Introduction Modern Management Practices and Issues Involved. Integrative in approach. Ahluwalia J. Module VI: Ethical Issues in Management Relationship among Various Stakeholders.W. Tata McGraw Hill India. Why Unethical Decisions Leading to Conflicts are Taken. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Lt. Module III: In-house Management versus Management Outsourced Why a Sense of Skepticism and Unease Towards Management Consultants. Reasons for Conflict of Interests Among Stakeholders. The global Political Situation. Power and Politics. Initiatives on Corporate Governance by the Governments. Some Revealing Situations. Identification and Definition of Problem. 1999. Management Consulting Services. 1997. Strength of organizational culture.. ECONOMIC AND ETHICAL ISSUES Course Code: Course Objective: The course aims at bringing the students closer to reality by developing their understanding of the professional prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid discontinuous change in business environment. 1994..The Hindu. Function of organizational culture. Consulting and performance counseling. • Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”. Fact-Finding Leading to Solution Development and Implementation. Jay A. War Game. this course aims at developing not theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change and internal desire of management for stability. &Wilkinson J.S. . McGraw Hill. Corporate Governance and Ethics. “Ethical Managers Make Their Own rules”. Dutton 1992. Harvard Business Review. • Drucker. Disaster. Importance of culture to the organization. ‘appraising Boardroom Performance. • Cogner.Cultural Issues Module V: Economic and Social Issues in Management Adaptation to Changing Environment in General and Economic Environment in Particular. The Global Competitive Environment and the internal scene in India. Editor. Outsourcing Management Services and Evolution of Management Consultancy. “Shareholder – friendly steps” . Module IV: Cross Cultural Management Systems and Processes Types of organizational culture. Module II: The Process of Management Consulting Consulting Proposals. “Managing the Future: The 1990s and Beyond”. Cost versus Value of Advice. Management Practice and Cultural Issues. Separating Consulting Success from Consulting. Bareus S. Pricing of Consultancy.W. Gen. Cross. David Finegold and Edward E Lawler III. September / October 1987. 2nd Edition. Harvard Business Review. Skills-set required for Management Consultants. October 10. Sir Adrian. Emerging Opportunities in Various Sectors including Social Sector. 65. Cultural Models. • References: • Cadbury. January-February 1998.MANAGEMENT IN ACTION – SOCIAL.Cultural Perspectives.
Philips. 38. John Wily Sons Inc. August 1999. Kailash. Penguin Publications. October 1999. McGraw Hill International. • Davenport S. March – April 1994. D. How to Gear up Your Board”.10. R. 1995. Sir Adrian. Indian Management. Doing Deals: Investment Banks at Work. Salmon W. • Crosby. pp 68-75. “The Company Chairman”. Simon Schuster International Group 1990. Director Books. Sodarn.B. 1990. • Cadbury. January-February 1993.G. Deepak S. Dr. “Managing Organizational Integrity”.“Transparency in Corporate Governance”.• • • • Parekh. “Crises Prevention’s. . “The Real Meaning of Corporate Governance”. Let us talk Quality. Lynn Sharp. 1996 Focused Quality. No. and Crane. Harvard Business Review. Harvard Business Review.J. Paine. • Eccles. Indian Management Vol. Kimberly & Others.
Excellence through common sense Management’ CRC Press. The main area to provide the practical exposure include small activities to a mega event such as guest lectures. This common sense approach combining self-examination surveys. Rewarding Excellence Module IV: Excellence Indicators Types of Indicators. Self-evaluation of achievements Examination Scheme: Components Weightage (%) P1 10 C1 50 CT1 20 EE1 20 Text & References: • English. management competitions. Obstacles to Excellence. Professional Characteristics Module III: Achieving Excellence Instilling Excellence. Excellence for Everything: External vs. Internal. alumni meet. industry visits. Practical Steps. publications etc. class exercises. conferences. Building Models. Cultivating the Attitude &Developing the Habit for achieving excellence Module II: Excellence for Everyone & Excellence for Everything Recognizing the Qualities. Distinguishing Characteristics Module V: Applying Excellence Application of Excellence. placements. Definition of Excellence. The course will be delivered as under: Class room 20% Practical 80% MBAGM 20402 Non Credit Course Contents: Module I: Introduction to Excellence Self-evaluation. Managing Excellence. ‘Phoenix without the ashes: achieving organization . . This course is designed to provide hands on experience for professional success. Excellence Ethics. practical exposure and team work is applicable. Gary.MANAGING EXCELLENCE Course Code: Course Course Objective: To help the students of Business Management believe in excellence and create an environment that cultivates the same. corporate meet. seminars. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based organizational concept as they work to advance their team and their department.
Thomson Understanding Human Communication. Raman – Prakash. FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. Oxford Business Communication for Managers: An Advanced Approach. MBABS 20401 Credit Units: 01 Course Contents: Module I: Importance of Culture in Communication Principles of effective cross cultural communication Developing Communication Competence Module II: Barriers to effective communication Sender. This course is designed to inculcate transcultural communication skills among the young Amitians.IV Course Code: Course Objective: The influx of multinationals. Adler R Oxford . Text & References: • • • Business Communication. Also. each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly. Penrose.9/e.BUSINESS COMMUNICATION . Receiver and Situation related barriers Measures to overcome the barriers Listening skills Module III: Cross cultural communication Characteristics of culture Social differences Contextual differences Nonverbal differences Ethnocentrism Note: 1 written test of 20 marks of one hour duration will be conducted.
events. conference. seminars. Organizational and Environmental Personal Styles and strategies of coping Module V: Professional Success Building independence & interdependence Reducing resistance to change Continued reflection (Placements. (2005). The Psychology of Work and Human Performance. conferences. Group (1996). Developing professional power: Goal-setting. projects extracurricular Activities etc. Macmillan India Ltd. projects etc. 1994. handling criticism. Pfeiffer & Company Smither Robert D. seminars. A. • Kamalavijayan.) Theories and Models in Applied Behavioural Science. strength & style Analyzing choke points in your personal processes by analysis in area of placements. Information and Knowledge Management.IV (PERSONAL AND PROFESSIONAL EXCELLENCE) Course Code: Course Objective: This course aims at imparting an understanding of: Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments MBABS 20402 Credit Units: 01 Course Contents: Module I: Individual.T. Harper Collins College Publishers Raman. D.BEHAVIOURAL SCIENCE . (2003) Knowledge Management: A Resource Book. interruptions and time wasters Module III: Career Planning Knowing one’s Interest and Aptitude Identifying available Resources Setting goals to maintain focus: Developing Positive attributes in personality Self-reliance and Employability skills Module IV: Stress Management for Healthy Living Meaning and Nature of Stress Stages of stress Causes and Consequences of stress: Personal. Society and Nation Individual Differences and Dimensions of Personality Socialization Process Relating to the Nation: Values. time management.) Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • • J William Pfeiffer (ed. Culture. Vol 2.. Religion Sense of pride and Patriotism Managing Diversity Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent. Excel Books. extracurricular activities. Delhi. Delhi . events.
chaque/chacun 2. futur simple.100 Contenu lexical: Unité 7: Tranches de vie 1. Campus 2 – P. past and future • to express emotion • to accomplish simple tasks of day-to-day programmes • to prepare résumé MBAFR 20401 Credit Units: 02 Course Contents: Unité 7: pp. donner son avis 5.p. formation de l’imparfait. 106 Rédiger un résumé (Cf. pronom en de quantité. relatifs qui. pronom y … Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. que. rapporter des événements marquants d’une vie professionnelle 4. il y a. expliquer une situation de stress.Com. où. Intermédiaire – p.IV Course Code: Course Objective: To strengthen the language of the students with both oral and written To provide the students with the know-how • to master the tenses – present. Français. faire des projets Contenu grammatical: 1. en 4. pour. emploi du passé composé et de l’imparfait 3.98) Passer un entretien d’embauche. Français.Com (Débutant) . pendant. je crois que 5. évoquer un souvenir 2.Com. indicateurs de temps : depuis. propositions complétives : je pense que…. raconter une histoire 3.6.FRENCH . mise en relief. Intermédiaire.
Sprachkurs Deutsch Schulz Griesbach . To give the students an insight into the culture. Grundkurs . Deutsch Interessant. Schmöe.GERMAN . Nieder.IV Course Code: Course Objective: To enable the students to converse.1. trotz) Module VIII: Picture Description Firstly recognize the persons or things in the picture and identify the situation depicted in the picture. 2 & 3 Rosa-Maria Dallapiazza et al. wegen. which will later help them to strengthen their language. Module III: Interchanging prepositions Usage of prepositions with both accusative and dative cases Usage of verbs fixed with prepositions Emphasizing on the action and position factor Module IV: Past tense Introduction to simple past tense Learning the verb forms in past tense Making a list of all verbs in the past tense and the participle forms Module V: Reading a Fairy Tale Comprehension and narration Rotkäppchen Froschprinzessin Die Fremdsprache Module VI: Genitive case Genitive case – Explain the concept of possession in genitive Mentioning the structure of weak nouns Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (während. Introduction to Advanced Grammar Language and Professional Jargon MBAGR 20401 Credit Units: 02 Course Contents: Module I: Present perfect tense Present perfect tense. political situation and economic opportunities available in Germany. read and write in the language with the help of the basic rules of grammar. Lernziel Deutsch Hans-Heinrich Wangler.2 Braun. geography. usage and applicability Usage of this tense to indicate near past Universal applicability of this tense in German Module II: Letter writing To acquaint the students with the form of writing informal letters. Deutsche Sprachlehre für Ausländer P.L Aneja . statt. Deutsch als Fremdsprache 1A. Tangram Aktuell A1/1. Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber. Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture.
Parecer.IV Course Code: Course Objective: To enable students acquire working knowledge of the language. Apetecer. grammar. doler Module III Imperatives (positive and negative commands of regular verbs) Module IV Commercial/ business vocabulary Module V Simple conversation with help of texts and vocabulary En la recepcion del hotel En el restaurante En la agencia de viajes En la tienda/supermercado Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • Español Sin Fronteras (Nivel – Elemental) . to give them vocabulary.SPANISH . voice modulations/intonations to handle everyday Spanish situations with ease. MBASH 20401 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Introduction to Present Continuous Tense (Gerunds) Module II Translation with Present Continuous Tense Introduction to Gustar.
to be able to write all the foreign words in Japanese MBAJP 20401 Credit Units: 02 Course Contents: Module I Comparison using adjectives.JAPANESE .e.IV Course Code: Course Objective: To enable the students to comfortably interact using basic Japanese. and self-do assignments. At a ticket vending machine etc Module IV Essays. Note: Teaching is done in roman as well as Japanese script. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized in the capital from time to time. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . making requests Module II Seeking permission Module III Practice of conversations on: Visiting people. Party. After work. audio-aids. Meetings. role-plays. writing formal letters Learning Outcome Students can speak the language describing above-mentioned topics. students will be taught katankana (another form of script) in this semester i. Methods of Private study /Self help Handouts.
Module IV Shipment. To welcome someone and to see off someone …. The adverb “geng”. MBACE 20401 Credit Units: 02 Course Contents: Module I Dialogue Practice Observe picture and answer the question Pronunciation and intonation Character writing and stroke order. Is this the place to checking luggage? Basic dialogue on – Where do u work? Basic dialogue on – This is my address Basic dialogue on – I understand Chinese Basic dialogue on – What job do u do? Basic dialogue on – What time is it now? Module V Basic dialogue on – What day (date) is it today? Basic dialogue on – What is the weather like here. Ma?” The construction “yao … le” (Used to indicate that an action is going to take place) Time words “yiqian”. Part-2” Lesson 31-38 . Fallen sick and going to the Doctor. the doctor examines. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. Module III Going to a friend house for a visit meeting his family and talking about their customs. takes temperature and writes prescription. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: • “Elementary Chinese Reader. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it. Electronic items Module II Traveling – The Scenery is very beautiful Weather and climate Grammar question with – “bu shi …. Basic dialogue on – Do u like Chinese food? Basic dialogue on – I am planning to go to China.CHINESE – IV Course Code: Course Objective: How many characters are there? The early Qing dynasty dictionary included nearly 50. I cant go the airport to see you off… etc.000 characters the vast majority of which were rare accumulated characters over the centuries. An educate person in China can probably recognize around 6000 characters. “yiwai” (Before and after). Aspect particle “guo” shows that an action has happened some time in the past. the language of Mainland China.
critical analysis and concept synthesis necessary for formation of defensible conclusions. complete. clear and concise written argument. It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed.DISSERTATION Course Code: Course Objective: Dissertation provides an opportunity to the students to demonstrate the ability to devise. to show the application of skills of data collection. MBADI 20460 Credit Units: 09 Examination Scheme: Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations TOTAL 30 10 15 15 30 100 .
David H. Competition and Feasibility Analysis. Analysis and study of the partnership arrangement between two entrepreneurial organizations. Overcoming the risk-averse bias of many analytical techniques Developing empathy and support for the unique aspects of entrepreneurship. Revising attitudes towards change and systematically apply change management concepts for corporate renewal and growth. Finding. INNOVATION AND FUTURE ORGANIZATION Course Code: Course Objective: Acquiring knowledge and understand the concepts of Entrepreneurship. NABHI Publication • Agrawal. Strategies and systems for the sustenance of the. Module II SWOT Analysis of the Entrepreneurial Organizations vis-a vis the present market structure. Comparative study of the Entrepreneurial and Entrepreneurial Organizations. Techniques for analyzing the Industries and Competitors. New Era Publications . Growing the Business. Published by Entrepreneurial Development Institute of India • Porter Michael. The meaning of Organizational life cycle. Analysis and Examination of the reasons.CORPORATE ENTREPRENEURSHIP. International Trade . Failure of an Entrepreneurial organization and its reasons and implications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Holt. Legal Considerations. and Taneja Satish. Definitions and Trends. Causes of Entrepreneurial development. Galgotia Publication References: • Journal for Entrepreneurial Development. Implementing the Ideas – Managing Change Module V Implications of the Entrepreneurial organization in the growth and development of new ventures. MBAEL 20401 Credit Units: 03 Course Contents: Module I: Introduction to Entrepreneurship Myths. (This module will be covering some real life example from the corporate world ) Module IV: Planning and Execution Obtaining Resources.L. Financing the Venture. Forseman Publication • Bird Barabara. Entrepreneurial Behaviour . analyzing and testing opportunities: Context Analysis Creating a culture of Entrepreneurship. Identifying and stimulate entrepreneurial drive. Excel Publication • Takhat Ram. Exporters Manual . The Objectives of Organizational Life cycle. Obtaining Management Support: Developing and Presenting the Business Plan. Acquiring skills in the use of techniques to analyze opportunity value and conduct feasibility studies. Raj . talent and skill. Lexington Publication • Nabhi. develop business models and business plans. Models for Entrepreneurial Organizations Development Module III Life cycle of an Entrepreneurial Organizations. Strategies for Obtaining Management Support. Obtaining Venture Financing. Entrepreneurship by PHI Gupta S. Impex Times. The changing role of an entrepreneurial organization and its impact on the future perspectives of the market. Harper Publication • Henderson James. Entrepreneurial Organizations.
Vol. Consulting with Family Businesses. 1991. Cases And Categories. Entrepreneurship. Haworth.M & Brearley. Harvard Business Review. • Churchill.“The five stages of Small Business Growth”. MBAEL 20402 Credit Units: 03 Course Contents: The course will cover topics: New Venture Creation. “Environments for Entrepreneurship Development: Key Dimensions and Research Implications” Entrepreneurship theory and Practice. Tata McGraw Hill References: • Butler. • Hisrich R. Lecture on Exit Strategies for Family Members Module IV: Consulting With Family Businesses Managing Change in Entrepreneurial Firms and Family Businesses. Spring. Peters.E. E. S. Managing Succession. Innovation and Entrepreneurship. T. P. Consulting with Entrepreneurs and Family Businesses Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Robert P. 1988. • Drucker. The Entrepreneurial Personality: Concepts. Heinemann. Entrepreneurship.MANAGING ENTREPRENEURIAL FIRMS AND FAMILY BUSINESS Course Code: Course Objective: This course is designed to help students understand the dynamics related to family involvement in the ownership and management of a business. J . Managing Conflict in the Family Firm Module II Career Opportunity and Growth of Professionals in Family Businesses Module III: Exit Strategies for Family Members from Business Succession and Estate Planning. J. “Model of creativity and Innovation in Organisations”. 1984. J. Prentice-Hall. Hisrich & Michael P. V. Mc Graw Hill. Research in Organizational Bahaviour. N & Lewis. Lomnon: Routledge.10. 1995. • Kao. B & Cummings L (eds). Jai Press Greenwich. 1985 Innovation and Entrepreneurship. Module I: The Role of Family in Business Understanding Family Dynamics/Family Firms and Competitive Advantage. “Conflicts and Power Struggles in the Second and Third Generations” (p). E – Commerce and Entrepreneurship. in Staw. Journals Articles: • Amabile. 2002. Information Age. • Chell. May-June 1983. S. • Gnyawali D & Fogel D. 2001. The Role of Family in Business. .
David H. Techniques for analysis the Industries and Competitors. NABHI Publication • Agrawal. MBAEL 20403 Credit Units: 03 Course Contents: The course will cover five major topics: 1) New Venture Creation. DILEMMAS AND ACTION Course Code: Course Objective: This course is designed to help students understand the role of the entrepreneur in creating and managing an enterprise as well as the dynamics related to family involvement in the ownership and management of a business. Exporters Manual. and Taneja Satish.L. Consulting with Entrepreneurs Module V: Ethics & Corporate Governance Module VI: Acquiring and Retaining the Talent Strategic Planning. .ORGANIZATIONAL LEADERSHIP – INSPIRATION. New Era Publications. Personal and Family Dilemmas Facing Entrepreneurs. Analyzing the Dynamics of Growth Companies. Forseman Publication • Bird Barabara. Galgotia Publication • Gary Yukl . The Role of the Entrepreneur. Partner Relationships/Boards of Directors. Strategies for Start-ups/Critiquing Business Ideas. Leadership in Organization References: • Journal for Entrepreneurial Development. Obtaining Venture Financing. International Trade. Entrepreneur Lecture Module II: Growing the Entrepreneurial Firm Strategies for Growth/Organizing the Entrepreneurial Firm. Entrepreneurial Development Institute of India • Porter Michel. Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Impex Times. Entrepreneurship. Module III: System People and Processes Module IV: Consulting With Entrepreneurial Firms Managing Change in Entrepreneurial Firms. Lexington Publication • Nabhi. 2) Growing the Entrepreneurial Firm: 3) The Role of Family in Business: 4) Exit Strategies for Entrepreneurs: 5) Consulting with Entrepreneurial Firms Module I: New Venture Creation Introduction. The Management Team. Analyzing the Dynamics of Growth Companies (cont. Excel Publication • Takhat Ram. Understanding the Cultures of Family Businesses and Entrepreneurial Firms. Harper Publication • Henderson James.)/Exam Review. Raj. PHI • Gupta S. Nurturing talent. Entrepreneurial Behaviour.
Module III: Innovation & Creativity Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt.TECHNOLOGY AND INNOVATION Course Code: Course Objective: The main purpose of this course is to acquaint the participants about various modes of getting the technological expertise for setting up a new venture. Price negotiation for a technology. Harper Publication • Henderson James. Published by Entrepreneurial Development Institute of India • Porter Michael.L. Preparation and finalization of the feasibility report. David H. This course will also cover the entire spectrum of technical invention and innovation. Types of technical specifications. Entrepreneurial Behaviour. Forseman Publication • Bird Barabara. Profiling the desired technology in the product and service category (This module will also deal with some case analysis and simulations so as to give the participants a more comprehensive picture) us steps involved during this phase. Registration of the technology with the competent authority and steps involved with it (This will be covering the areas of patents and trademarks as well). Steps involved in sourcing the new technology. Lexington Publication . Generation of an enquiry for the required technology. Categorization of the technical specifications on the basis of the requirement of the new venture. Entrepreneurship by PHI • Gupta S. Obtaining Venture Financing. which are taking place around the globe. Galgotia Publication References: • Journal for Entrepreneurial Development. Techniques for analyzing the Industries and Competitors. Problems in the sourcing the technology. Stages involved in the enquiry generation process. Profile matching of the new technology with the new venture. and Taneja Satish . MBAEL 20404 Credit Units: 03 Course Contents: Module I: Trends in Technology Module II: Managing Technology The need and objectives of the technical expertise in a new venture.
the students should be able to understand Indian accounting Standards and the impact of USGAAP on Financial Statements.GAAP. MBAFN 20401 Credit Units: 03 Course Contents: Module I: Accounting Norms Various Accounting Standards in India and comparison with International accounting Standards and US. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Maheshwari S. Human Resources Accounting and Inflation Accounting.ADVANCED ACCOUNTS Course Code: Course Objective: At the end of the course. Sultan Chand &Sons . Advanced Accounting. • Ravi M Kishore. R. Issue and Redemption of Debentures and Preparation of Final Accounts of Companies (with reference to Indian companies Sch VI) Module IV: Accounting for Merger and Acquisitions Accounting for Acquisition of Business.P and Narang. Module III: Company Accounts Accounting for Issue of Shares. Advanced Accountancy. Taxmann. Module V: Valuation of Goodwill and Shares Valuation of Goodwill – Different Methods of Valuation of Goodwill. Kalyani Publishers. Calculation of Purchase consideration and Profit (Loss) Prior to Incorporation. References: • Jain. K.K Advanced Accountancy . Accounting for Amalgamation in the nature of Merger and in the nature of Purchase. Mergers and Acquisitions and the preparation of final accounts of companies. Leasing.N and Maheshwari S. S. • Gupta. Valuation of Shares – Net Asset Backing Method and Yield Method. Module II: Accounting for Services Accounting for Hire Purchase and Leasing. Vikas Publishing House. To create an understanding of the accounting for Hire Purchase.L Advanced Accountancy.L and Radhaswamy.
Vision books • Singhania.N. To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax system. MBAFN 20402 Credit Units: 03 Course Contents: Module I: Basic Concepts Introduction to Income Tax Act. deductions. To give an overview of wealth tax provisions pertaining to companies (from a users perspective). Direct taxes law & practices. Deductions from Gross total income applicable to companies. with the ultimate aim of minimizing the corporate tax liability.Student’s guide to Income Tax. exceptions. Tax planning with reference to new projects/expansions/rehabilitation plans including mergers. Taxmann References: • Lakhotia . & Lakhotia. Module IV: Indirect Taxation An overview of Sales Tax (VAT).. MAT .K. Taxmann • International dictionary of taxation by Indian Tax Institute. 1961. the students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters. & Singhania Kapil . 1st Edition. Concept of avoidance of double taxation. Corporate Tax Planning. . Set off & carry forward of losses in companies. Exempted Incomes of Companies An overview of various provisions of Business & profession & Capital gains – applicable to companies Module II: Assessment of Companies Computation of taxable income. R. rebates and allowances. amalgamation or de-mergers of companies.CORPORATE TAX PLANNING Course Code: Course Objective: At the end of this course. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Singhania V. Module III: Wealth Tax An overview of wealth tax provisions to the extent applicable to companies. Residential Status.K. V.
Examination Scheme: Components Weightage (%) HA 10 TP 10 CT 20 EE 60 Text & References: Text: • Marshall. • Kolb. Single Period Options – Calls and Puts. 1999. R. Captions. Prentice Hall of India. Model. J. • Rebonato. F. This aspect known as Financial Engineering starts where financial analysis ends. Short Term and Long Term Interest Rate Futures. Hybrid Securities. Conceptual and Physical Tools of Financial Engineering. Payoff Diagrams of Simple and Complex Option Strategies. Mortgage Backed Securities. Cross-currency Futures and Options. Module V: Other Innovations Debt Market Innovations. Floors. Future Trends and Issues in Financial Engineering. W. R. C. • Hull. Derivative Market in India Module II: Futures and Forwards The Futures Markets. Commodity Swaps. Financial Engineering as a response to Increased Risks. Stock Index Futures. Interest Rate Option Models: Understanding. Swaptions and Compound options. Synthetic Instruments. and Bansal. Introduction to Futures and Options Markets. John Wiley and Sons. Module VI: Recent Trends Exotic Options. which the changing scenario of finance is creating for individuals and firms and equip them with innovative tools of financial engineering called derivatives and skills to use them in forming effective strategies to cope with the changing environment and hedge against the financial risks. Devising a Hedging Strategy Using Futures. . Module IV: Options Options Markets. V. Developments in Equity-Based Strategies. 1997. Other Swaps. Prentice Hall of India. Foreign Currency Futures and Commodity Futures Module III: Swaps Structure of a Swap. Currency of Swaps. Asset-Liability Management. Corporate Restructuring and LBO. Analyzing and Using Models for Exotic Interest Rate Options. McGraw-Hill International. R. Collars. Understanding Futures Markets. F. Multi-Period Options – Caps. 2006. Tools of Risk Management. 1992. Direct and Cross Hedges. The objective of the course is to enable the students to think in terms of innovative solutions to financial problems with particular emphasis on understanding new risks. C. K.FINANCIAL ENGINEERING Course Code: Course Objective: Finance has evolved as an exciting discipline in terms of innovations it has witnessed in recent past. MBAFN 20403 Credit Units: 03 Course Contents: Module I: Introduction Changing Environment and Increasing Price Risks. Buying and Selling Futures. Financial Engineering: A Complete Guide to Financial Innovation. • Articles from selected journals and magazines. and Ma. Value at Risk. Interest Rate Swaps. 1996. Types of Risks and Risk Management. References: • Edwards. Option Pricing Models – Binomial Model. Properties of Stock Option Prices. W. Black-Scholes. Credit Risk. J. Futures and Options. Cash Settled Options. Prentice Hall of India. Role of a Swap Dealer. Effect of Speculation and Arbitrage on Market Efficiency.
2000. K. Exploring Strategic Financial Management. 1997. Tata McGraw Hill Publishing Company Limited. Credit substitution & Delegation.Risk Weighted Assets and Risk Based Supervision. P. Vikas Publishing House Pvt. and why they are changing is the core aim of the course. Project Appraisal Criteria. International Banking. Balance Sheet Analysis. 1995. Module II: Financial intermediaries Understanding Financial Intermediaries. CAR. P.MANAGEMENT OF FINANCIAL INSTITUTIONS Course Code: Course Objective: The aim of the course is to orient the finance students to the change in the financial industry. Prentice Hall Europe. Strategic Financial Management. Process of Capital Formation. Bank assurance. Thus familiarization with institutions of today & developing an understanding why they are the way they are. After The Merger: The Authoritative Guide for Integration Success. Basle Committee Recommendations. Limited. Banking Innovations. A course that merely describes the existing institutions will not prepare the students adequately for the change. • Grundy. Cooperative Banks. Central Bank. and Clarkson. Marketing of Bank Services. J. Strategic Cost Management: The New Tool for Competitive Advantage. Financial Management: Theory & Practice. 1998. Johnson.Narsimhan Committee Recommendations. T. 1997. Banking system in USA & India. G. D. Universal Banking. K. Module V: Insurance Institutions Role of Insurance companies in Industrial Financing. Regulatory Institutions RBI & SEBI. Robinson. Banking Operations. G and Scholes. • Pritchett. Retail and Wholesale Banking. NBFC’s Module III: Norms & Practices in the Banking Industry Principles of Lending. New developments in insurance as a sector in the Indian financial system Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra. Study of Borrowers. Performance Analysis of Banks. References: • Jakhotiya. the Free Press. Project Examination by Developmental Banks. R. Near Banks. An Indian perspective will be added but conceptually the Global frameworks will be used. Prudential Norms. Technology of financial systems.Pooling.. & Govindarajan.Commercial Banks. Types of Money. Netting. Asset Liability Management in Commercial Banks Module IV: Developmental Financial Institutions Role of Developmental Banks in Industrial Financing. McGraw Hill . The financial industry much like the computer industry is changing rapidly. • Shank. V. Life insurance & General insurance. P. Resource Mobilization of Developmental Banks. At the end of this course the students will understand: • The role of financial institutions in economic development • The working of Financial Intermediaries • International Banking • The norms governing of Financial Intermediaries in India • The basic principles of Lending & Investments in a Commercial Bank • The working of Developmental Financial Institutions MBAFN 20404 Credit Units: 03 Course Contents: Module I: Introduction Financial institutions and economic development.
Break Up: When Large Companies are More Worth Dead Than Alive. Collar McMillan Micheal Firth and Simon M Keane. The Free Press. Heritage James M. A. 1997. The Value Imperative. . B. B. H. and Koch. 1995. The Theory of Business Finance. Restructuring and Corporate Control. and Crane. Issues in Finance. R. McGraw . St. Chung & Hoag. Eccles. Prentice Hall of India. and Bowers. 1996. Kontes and Michael C Mankins.. Stephen H Archer and Charles D’Ambrosio. D. Peter W.• • • • • • • Sadtler. R. Mergers. Geneen. 1997. Martin Press New York. Doing Deals: Investment Banks at Work. Weston. McTaggart. Campbell. D. The Synergy Myth and other ailments of Business Today.Hill International. G.
After The Merger: The Authoritative Guide for Integration Success. Advances in Working Capital Management. New performance Metrics like Economic Value Added (EVA) and Market value Added (MVA). The Synergy Myth and other ailments of Business Today. Impact of Inflation on Financial Decisions. G. The course also aims at developing an appreciation of how advancements in theory of finance have made it converge more towards strategy. Vikas Publishing House Pvt. MBAFN 20405 Credit Units: 03 Course Contents: Module I: Introduction Role of Finance and Strategy in Management Process. the Free Press. Martin Press New York. Valuation and Deal Structuring. 1997. • Stephen H Archer and Charles D’Ambrosio. Prentice Hall Europe. 2000. H. the less tangible and the qualitative. & Govindarajan. Limited. The Theory of Business Finance.. Post Merger Integration and Learning. P. and Bowers. • Grundy. Mergers. The strategy has gained prominence over last two decades and focuses on the ambiguous. 1997. V. • Shank. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Chandra. Prentice Hall of India. • Geneen. Strategic Cost Analysis (Using Activity Based Costing. K. B. Exploring Strategic Financial Management. the measurable and the tangible. and Koch. R. Strategic Financial Management. 1997. • Weston. D. P. References: • Jakhotiya. Break Up: When Large Companies are More Worth Dead Than Alive. G and Scholes. A. Module IV: Corporate Restructuring Restructuring and Merger & Acquisition. Collar McMillan . K.STRATEGIC FINANCIAL MANAGEMENT Course Code: Course Objective: The course aims at helping overcome traditional distinction between Strategy and Financial Management as two diverse disciplines of management. 1997. T. McGraw Hill • Sadtler. 1998. among the participants. P. It is intended to develop an in-depth understanding. 1996. emphasizes the precise.. Strategic Droop. Restructuring and Corporate Control. The Search Process. Management Behavior and Convergence between Strategic and Financial Analysis Module II: Financial Decision Making Value Analysis – A Strategic Perspective. Tata McGraw Hill Publishing Company Limited. Module V: Strategic Cost Management Transfer Pricing. Campbell. Alignment of Interest of Various Stakeholders of a Firm. Johnson. Target Costing and Life Cycle Costing) and Product Pricing at Different Stages of Product’s Life Cycle. Accounting and Tax Implications. Due Diligence and certification. Financial Aspects of Supply Chain Management. Robinson. Dividends Decisions – A Strategic Perspective Module III: Corporate Valuation Rationale for Shareholders’ Wealth Maximization. • Pritchett. of how to manage for value by enabling financial management to play a more proactive role in Strategic Management. and Clarkson. Restructuring through Privatization. Arriving at an Optimal Capital Structure. R. Operations Management Perspective on Costs. Leveraged Buyouts (LBOs) Restructuring of Sick Enterprises. 1995. J. Financial Management on the other hand. Financial Management: Theory & Practice. St. the uncertain. Strategic Cost Management: The New Tool for Competitive Advantage.D. Chung & Hoag. Various Approaches to Corporate Valuation.
R. McTaggart. The Free Press. . D. Eccles. 1995. G.Hill International. McGraw . Heritage James M. The Value Imperative. Issues in Finance. and Crane. Kontes and Michael C Mankins. B. Peter W.• • • Micheal Firth and Simon M Keane. Doing Deals: Investment Banks at Work.
Developing Salary Structures Module III: Variable Compensation Principles of reward strategy. Wage payments &Total Salary Structure. Employers. The Art of HRD. The New Pay. Manipulating and Analyzing Compensation Data. In this course students will learn how system operates to attract. Volume – 7 Frans Poets • Michael Armstrong Helen Murlis. Compensation in Organization. Factors influencing Compensation Management.COMPENSATION MANAGEMENT AND RETENTION Course Code: Course Objective: Compensation & reward system are key contributors to organization effectiveness. Perquisites. Performance based rewards. University Press . Performance Criteria Choices. Importance. Gain sharing. Social Security. Reward Management • Sara Rynes. Incentives. Unions & Government. Team based pay. The Role of Compensation in Sales force success Module IV: Pay for Performance Merit pay and Performance Appraisal. Bonuses & Incentives – Scope and Process. P. Objectives. Role of various parties – Employees. retain and motivate competent work force. issues and problems. and Competency Mapping & Developing Performance Matrix. Importance. Linking Employee & Organization Performance. Overview of Legislations affecting Compensation Module II: Developing Compensation Programs – Job Examination Basics systems – Time wage. Compensation References: • The Art of HRD. Sharing productivity gains with employees.Zingheim. Employee Reward. Gerhart. Philosophy. (Jossey BASS) • Schuster. Objectives. Compensation Management – Nature. (Jossey-Bass) • Michael Armstrong. Developing Competitive Compensation Programs. Further students will gain to assess and diagnose compensation management. MBAHR 20401 Credit Units: 03 Course Contents: Module I: Overview of Compensation Management Wage and Salary Administration – Nature. Compensation Surveys. Philosophy. Wage concepts. Performance based Compensation Schemes. Piece wage. Job Examination & Remuneration. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Milkovich & Newman. Retrieving. Ethical considerations.
IR & Administration. Component . Designing and Implementation of HRIS Module II: Modules of HRIS Recruitment and selection. Performance Appraisal. Further it aims at creating awareness about how to evaluate the Human Resource function for Business improvement and to give insight into how to conduct HR Audit in an organization. HR Audit References: • Parthasarthi. T & D. MBAHR 20402 Credit Units: 03 Course Contents: Module I: Introduction to Human Resource information system Various components of HRIS. HRD Audit – Indian experiences Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Rao TV. Competencies Module V: Implementing of Audit for Business Improvement HRD Scorecard. Planning auditing and developing HR . Objectives and Methodology Module IV: Designing & using HRD Audit HRD strategies. Styles & Culture. Structure Systems.HUMAN RESOURCE INFORMATION SYSTEM AND HR AUDIT Course Code: Course Objective: To create an awareness in upcoming managers of different types of information systems in an organization so as to enable them to use the computer resources efficiently for effective decision making. Compensation Management Module III: Introduction to HRD & HR Audit Concept .
Value based management in Nordic countries. Internationalization The People Dimension. Sage Publications. North America. cross-cultural issues. . Northern Europe. Infinity Books. Managing Diversity at work. References: • Harris Hilary and Brewster. capabilities development from within. Kogan Page. some key pointers. Module IV: Human Resource Professional – Molester Navigation Context for international perfect management. Introduction. Japan – a culture of enfolding relationship. the expatriate approach. Clyde Cluckhohn. Competencies for Global Manager Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jackson Terence. identification. Stephen. Geert Hoefstede. defining two international cadre. Kogan Page. Determinants of Cultural Identity. • Oddou. Mendentiall. Key Concepts. South East Asia regional diversity. cultural diversity in consortia formation. designing rewards for the international business unit. Ulrich.Bass. benefits and limitations. Jossey. Module III: International Rewards Reward strategies for international execution. • Dhar & Ravishankar. • Dalton. Adjusting to the New Culture. Module V: Understanding Cross Culture: Issues & Perspectives Understanding Culture. • Perkins J. Relationship between International Strategy and SIHRM. as primary causes of failure in multinational ventures stem from lack of understanding of the essentials differences in managing human Resources. International HRM. • Ashkenas. • Ansari Humayun Khizar. framework for performance management. MBAHR 20403 Credit Units: 03 Course Contents: Module I: Internationalization The strategic business context – A strategic business imperative localization of the talent port folio.International Human Resource Management – Broad overview of International Human Resource Management features. Contemporary Issues in Europe. It also aims at preparing students about examining significant business opportunities and maximization of returns with understanding of cross cultural management.Bass. International HRM a cross-cultural approach. international values and reward policy. Module II: Issues of Organization An organization Examination framework – management at the centre and developed organization for transformation. Success for the Global managers. elements. Organization HR for internationalization capabilities for international business. capabilities definition. project team capabilities. Global Managers. Implications for Management Theory and Practice. Viva Books. Himalayan Publishing House. The boundryless Organizations.INTERNATIONAL HR AND CROSS CULTURAL MANAGEMENT Course Code: Course Objective: The main objective of this course is to inculcate deep understanding of International Human Resources and to explore the dynamics of global business development. Selected Cases in International Organizational Behaviour. China – the sleeping giant awakes. international executives. South America. Ernst Christ. developing international executives. TE Hall Studies of National Culture. at all levels in foreign environment. Jossey. Frameworks for Mapping the Culture.
Creativity at work • Khandwala N Pradip. Organizing for Creativity and Innovation. Further it also provides insight into organization learning processes. Corporate Creativity • Plsek E Paul. Benchmarking. Six Sigma Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Proctor Tony. Styles. HRD. Realizing Creativity . The Learning Organisation • Whatmore John. MBAHR 20404 Credit Units: 03 Course Contents: Module I: Creativity in Management Nature of Creative Thinking. Approaches to the Design of creative organization. Innovation as Competitive Strategy Module IV: Learning Organization Concept of Learning. Individual Learning – Learning. Innovation and Quality • University Press. Creative problem solving and Idea for Problem solving Module II: Process of Creativity Ideas – Idea generating methods. It aims at developing Managerial skills conducive to encouraging creative efforts in self and others and an insight into organization systems & Structures. Importance. Managing Creative Processes. Theories of creativity. Why Organization need to learn Module V: Learning in New Millennium Nature of Trends in learning Life and Work in New Millennium Module VI: Tools for continuous Improvement Kaizen. Creativity in Organization. Lawrence K. Working to learn • Graff J De. Essence of Management creativity • Wilson John. Computer assisted creativity Module III: Creative Teams & Management of Creative Organisation Creative Teams. Needs. Learning & Training for Organization References: • Evans Karen & Others.MANAGING CREATIVITY AND BUILDING LEARNING ORGANIZATIONS Course Code: Course Objective: To understanding the importance of creativity processes and creative problem solving techniques. which facilitate creativity and innovation. Creativity.
U. New Delhi.The Environment Interface. Power. Factors affecting Organizational Development. Guidelines for Facilitating change. Politics and Organizational Development. Module VI: Future of Organizational Development Changing values. A Data Driver Approach to Organisational Change. Total organization. Organizational Development. S. • Schein E. Total Quality Management. Organization . basic assumptions. V.V & Singh Kuldeep. Structural Interventions. References: • Chottopadhay S. Business Process Reengineering. Team and Groups. Jossey Bass Publications . A wide range of interventions are discussed as there is a critical need for them in organizations facing volatile and competitive global environment. • Nilakant & Ramanayaran . H. OD. Tata McGraw Hill. Components of Organization Design. and Implications for future managers. Organizational Development for Excellence • Pareek . Comprehensive Interventions.K. Weisboard Model. Issues in Consultant .U.ORGANIZATIONAL CHANGE AND DEVELOPMENT Course Code: Course Objective: The aim of this course is to familiarize students with the rapidly growing scope of OD and the approaches which are becoming more and more diversified. The Action Research stem. Organizational Development • Luthans Fred. Role of Managers. Steps involved in Organizational Development. & Pareek . The Lab training stem. Rao T. Managing Organization Change. Technological.D in Public Enterprises for 1900’s.Environmental. Module II: Typology of Organizational Development Interventions Interventions designed at Individuals. Determinants of Organizational Design. Cultural factors of change. Social.Client Relationship. Need for change. Change Management-responses. Models & techniques involved in change management. New Delhi.. Legal. Designing & Managing H. &. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • French & Bell. • Pareek .Oxford & IBH Publishing Co . Cultural Models & theories of planed change. Factors causing change. Dyads/Triads. System . Making Organization Roles Effective. • Ramanarayan S.U.D. Action Research as a Process and as an Approach. The survey research and feedback stem. • Gautam Vinay Sheel. Module III: Action Research & Organizational Design Introduction to Action Research. Characteristics & techniques.S. R.. Historical framework of Organizational Development. Organizational Behaviour • Prasad Kesho. Inter-group Interventions. O.R. Response Book • Waclawski & Church. O. & Mishra. Vision Books Pvt Ltd. Political. Oxford & IBH Publishing Co Ltd. Inter-group Relations. Module V: Change Management Why Organization Change. Organizations as learning systems. Organizational Decision Making Module IV: Organizational Development Interventions Team Interventions. Interventions & Strategies. • Ravishanker. organizing for the Future. & Rao T. Process Consultation: Its Role In Organizational Development. MBAHR 20405 Credit Units: 03 Course Contents: Module I: Organizational Development: An Introduction Nature.
Culture Elements. Private Brands. Module V: Brand Management Branding for the world. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Charlee W. Pricing & Euro. International Business – Competing in the Global Market Place. multicultural research. Protecting Brand Names. Indian culture shock Module VII: Pricing Drivers of Foreign Market Pricing. Media Planning. Product Alternatives & Adaptation. Internet – A Media mix Alternative. country of origin stereotypes – Made in India hurdle Module III: Placement Management Movement across frontiers.GLOBAL MARKET MIX Course Code: Course Objective: To make learn the management of Global Marketing Mix. Umbrella Branding. Improved Products & Program Effectiveness. John Wiley & Sons (Asia) Pte. Global Retail Distribution. Required Adaptation. H. To educate on the importance of understanding the skills of Cross Cultural International Business Management. Global Campaigns. Key ‘India’ issues in import distribution. Use of Free Ports. Cultural Values. Module II: Product Management Anatomy of Global Product Launch. Managing MNC product lines. Methods of doing Business. Module IV: Advertising & Promotion Management Global Advertising. Multi Country research. Global or Local Brands. Cultural Change. Global Brands in India Module VI: Cross Cultural Business Behavior Global relationship management. Time Management & distribution. Strategy. Primary Global marketing research and problems . Market Research. National Brands. Administered Pricing. Adapting Foreign culture. Tata McGraw – Hill Edition Masaaki Kotabe. Global Market Mix. Hall. promotion & price. place. . Brand Name change over strategies. counter trade as pricing tool. Secondary global marketing research & Problems. Product for the global consumer. Kristiaan Helsen. To teach students the anatomy of Global advertising . Brand Management. Intra Company Pricing. Advertising Agency. Module VIII: Market Research Domestic market research Vs Global research. To educate in detail on global aspects of product. Culture Knowledge. Product Standardization & world product mandate. The Industrial Product Market. Global Sales Promotion. Global Marketing Management. Business Customs in Global Marketing. Market size assessment. Research on Internet.. Research Agencies. Culture & the GMM. (GMM) What is GMM. Import oriented distribution. Product Piracy. MNC’s & transfer pricing. Foreign Market Channels of Distribution. Cross Cultural negotiations. Ltd. Creative Strategy. Leasing in world markets. MBAIB 20401 Credit Units: 03 Course Contents: Module I: Management of Global Market Mix. Global Advertising Budget. Cross Cultural Comparisons. Managing Price escalation.
Problems and Prospects.To impart knowledge of M. India’s Export – Import Trade by Air. Module V: Freight Stations Problems and Prospects Indian Shipping.T. ocean transport system and air transportation in world trade. Supply Chain Competitiveness. Module II: Global Supply Chain – Management & Function From domestic to global supply chains. Shipping Cartels References: • J Bess Year 1996. Also. Problems of Developing Countries. I & II Year 1997. Air Transport Policy J L Grumbridge Year 1998. Barboat Charter. The course aims to familiarize students of modern systems and procedures in global supply chain management.INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: Global outsourcing has become a norm in today’s open market situations. MBAIB 20402 Credit Units: 03 Course Contents: Module I: Global Supply Chain – Overview Introduction.O. Time Charter. Characteristics of Shipping Industry. Air Freight Rates. Module III: International Logistic System Concept. Growth and Perspective. Inventory Management. Shipping Policy.. To enable students to understand the micro aspects of global distribution and logistics. Packaging and Unitization Issues. Charactering Practice Magee Year 1997. Year 1995. Objectives & Scope. Use at Maritime Transport. Third Party Logistics (3PL). Channel Structure. Problems of Shipping Industry. to develop their closer and better understanding of logistics systems.) Module IV: Ocean Transport and Chartering The General Structure of shipping industry. Warehousing.O. Liner Freighting Practice. Law Relating to Carriage of Goods. Composition of World Seaborne Trade. Centralized and Decentralized Logistic Management. Multimodal Transport Operator (M. Bullwhip Effect. International Air Transport System. Marketing Management in Air Transport • . Liner and Tramp Operations and Significance. Liner Shipping Economics J Bess Year 1994. Communication and Control. Demand Volatility. Supplier Network Development. Dictionary of Shipping and Chartering Terms Stephen Wheatcraft Year 1997.T. Air Transport and PDM Approach to Export Distribution. The System Elements. To teach them the criticality of an efficient supply chain with “zero defects” in the new WTO regime shrinking world. International Transportation Issues. Principles – Freight Structure. Physical Distribution. Vertical Integration Issues. International Set – up for Air Transport. Danial Mark Jr. Voyage Charter. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • United Nations ESCAP Vol. J O Jansson & D Shneerson Year 1996. Outsourcing. World Seaborne Trade and World Shipping.
IIFT Year 1999. . System Approach to Carriage and Shipment of Export Cargo IIFT Year 1998. 1997. Freight Tariffs & Practices of Shipping Conferences.• • • • Steiner Henery Malcoln Year 1998. Readings in Comprehensive Logistics. Study on Container Freighting IIFT Yr.
International Biz References: • Daniels & Lee. Corporate Income Tax across the globe. Disclosure Norms. The Legal. Module IV: International Business Law Classification of Law. International Product Liability. MBAIB 20403 Credit Units: 03 Course Contents: Module I: Global Accounting Practices and Diversity Influencing factors. To impart knowledge of taxation methods relevant to a global manager. Environment Differences. Translation of Global Financial Statements.INTERNATIONAL TRADE ACCOUNTING. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Czinkota. Key Issues of Diversity. Indian Accounting Systems – MNC’s. Intellectual Property Law and Computer Law. Termination of Agency. Cyber Law. Taxation of Foreign Branches and Subsidiaries. Int. Tax Types. LAW AND TAXATION Course Code: Course Objective: To teach the students the diversity in accounting systems and transactions in different countries. Ethical Behaviour & Legal Behaviour. To make learn the core importance of legal aspects for international operations and international trade. Employment Law. . Unfair Import Practices. Module II: Global Transactions and Evolution Transaction in Foreign Currencies. Classification of Accounting Systems. Accounting Standardization for MNC’s. Performance Evolution & Control. Translation Exposure. Cultural Differences. VAT. Accounting Objectives. Biz • Herbert Bohlmom & Mary Dundas . Module III: International Taxation Tax Jurisdictions. Sources of International Law. Ethical & International Environment & Biz. Double Taxation.
ITPO . Indian Leather Industry. Issues. Services and E-commerce. Sada Shankar Saxena. Dr. Problems. Module III: Information Technology & Services Export – India’s Global Power and Future: “It takes off in India I. Limitations and Challenges. Major Trade fairs. Suggestions for improving exports. Major Destination of our Handicraft Exports. International Business Market Planning appropriate. agencies (government & private). Varma.SECTORAL STRATEGY FOR EXPORT MARKETING Course Code: Course Objective: To make students learn the details of India’s leading sector-wise exports – the product. what needs to be done. Major Destination of our Leather Exports. Problems. To teach export related operational issues in business context for these sectors. Bhattacharya. Dr. Module II: Leather Industry Global science of the Leather Industry. Suggestions for improving Exports. MBAIB 20404 Credit Units: 03 Course Contents: Module I: Handicraft Industry Global science of the Handicraft Sector. Thrust Sectors in Indian Exports References: • Annual Reports of concerned Export Promotion Council’s • Annual Report of Ministry of Commerce • Trade Fairs Report. Role of Services in Indian Economy. present and future scenario and India’s competition.S.T. Indian Handicraft Industry. India’s Product Mix. Module IV: Garments Industry Module V: Gems and Jewelry: India’s leading Sectoral Export Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dr. Major Trade Fairs. what needs to be done. Role of EPCH. Issues. Role of EPCL. Limitations and Challenges.”. International Business Market Planning appropriate. Global Regulation in Services. M. To present speakers and cases from each sector to impart practical business knowledge. Sachdeva. Mr.L. statistics. M. India’s Product Mix.
Counter trade. Going ‘Global. Module III: Multinational Financial Function Trade Financing via L/C. Intra-Firm Sale. Transfer Price.” To impart knowledge of the financial working across borders in MNC’s and their subsidiaries. Mininationals. MNC’s Global Strategy. FDI Route. International Business & MNE PK Khurana. Core Competencies in Leading MNC’s. Exploitation. Module IV: MNC’s Contribution in India and the role in the third world Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • Czinkota. Module II: MNC Marketing and Planning Multinational Marketing Plan. Transaction Exposure. Export Marketing Czinkota & Ronkainen. To make learn the MNC’s role in third world countries. International Working Capital and Cash Flow Management. Interest Rate & Currency Swaps.’ – Localizing Global moves.STRATEGIC FUNCTIONING OF MULTINATIONALS Course Code: Course Objective: To make learn. Global Organization Structures & Networking. through company specific cases. the why and how of MNC’s formation. Direct Investment. Best Practices in International Business • . Control Function in MNC’s. working and current drive to being “Global. Global Business References: Stopford & Wells. Managing the MNE Subhash Lal. Global Capital Budgeting. MBAIB 20405 Credit Units: 03 Course Contents: Module I: MNC Formation and Functioning Globalization drivers. To expose the relevance and contribution of MNC’s in our country.
activity in any industrial unit. Burglary insurance. MBAIR 20401 Credit Units: 03 Course Contents: Module I: Property Insurance (FIRE) Fire hazards of specific industries – Process. rating underwriting of various engineering policies Erection-all-Risk Marine-cum-Erection contractor-all-risk. Module V: Miscellaneous policies Mediclaim. Type of vehicle as per motor insurance. John & Sons. safety and security and its impact in terms of insurance ‘To Do and Not To Do’ in case of any claim and duties of insured for minimization of loss at the time of loss and claim process. Type of policies as per motor vehicle Act. Exclusions.COMMERCIAL INSURANCE UNDERWRITING AND OPERATIONS Course Code: Course Objective: The subject is designed by keeping in view the various aspects of the industrial. Money in transit. Silver Lake Publishing • Jody Ball. Machinery breakdown. Insight And Prospective . Inc References: • Get your Claim Paid. scope application of marine policies. Scope of covers. assessment of loss. settlement and payment under various clauses Module IV: Motor and Marine Insurance History of motor insurance. Special Contingency policy. rating and claims. Lok Adalat / Jald Rahat Yojna. Module III: Claim Operations Claim procedure .Duty of insured. Contractor plant and machinery. Explosion. overseas mediclaim policies – benefit and conditions. claim processing and settlement. Electrical Equipments. cold storage and miscellaneous policies. Purpose. Boiler plant and pressure vessels. exclusions and conditions. manufacturing and business activity. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bernstein. Proportionate calculation of loss in case of double insurance and concurrent insurance policies. Boiler and furnaces/oven. Marine insurance market in India and UK. Air-conditioning. The Bible on Insurance Claims Investigation Step By Step Techniques. Tariff Regulations as per All India Fire Tariff 2001. Module II: Property Insurance (Engineering) Scope of Engineering insurance – application of basic principles. Scope of cover under different type of policies. Hazards of resistance. General fire hazards – Fire load. The various non-life insurance for the same. shopkeeper policy. Ex-Gratia payments. Peter L. Main factory plant its process. Tariff rates and regulations. MACT . fire Hazards. Claim procedure. Silver Lake Editor. Householder policy. Special perils. Application of basic principles of insurance. godowns and ware houses. Role of claim adjusters. Rural Insurance. Assignment of claim. Wiley Against the God. Product Liability –scope and underwriting. Jewellers block policies – cover. Special policies. Covers under various Fire policies. Java Ball. Liability insurance policies – Public liability. loss prevention and requirements.
Module IV: Tax related issues Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • LOMA Publications. MBAIR 20402 Credit Units: 03 Course Contents: Module I: Financial statements of Insurance Companies-Life & General Introduction to insurance operating cycle.INSURANCE ACCOUNTS AND FUND MANAGEMENT Course Code: Course Objective: To develop an understanding of final accounts pertaining to life & general insurance to enable the students to have an insight as to how the insurance companies allocate & manage their financial resources to meet their financial goals. Fund Management – Managing Cash Flows. Loss of Profits policy-valuation. Module III: Valuation of Insurance Claims Loss by Fire. accounting for capital & surplus with special reference to GAAP & relevant accounting standards.Stock valuation.Managing Solvency & Profitability. Regulatory Financial statement analysis-Statutory ratios for Insurance Companies. accounting for assets & liabilities. III Publications . To apprise the students of the tax related benefits pertaining to both life & general insurance. Accounting for revenues & expenses. Module II: Financial statement analysis GAAP Ratios.
LOMA 2nd Ed.B. Module II: Insurance Marketing Process Analyzing the Client’s Current Insurance Portfolios. Developing the Market Mix. Marketing Environment Audit. J. Impact of Regulations on Insurance Marketing and Sales. New Distribution Channels. Analyzing Sales Deviations. Goodwin. D. . Increasing the willingness to buy.W. Sales talk and Customer Response Developing Prospects into clients Intermediates and then Role in Sales Promotion.W and Herrod. Module IV: Insurance Sales Salesmanship Sales Interviews. Marketing Implementation and Control. S. 1999. Marketing Modification Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Allen. new markets and product development with reference to insurance will also be discussed. Restrictions imposed by IRDA on Advertisements. New Product Development Program. Insurance products versus other Financial Securities. Design and Execution Styles. Life and Health Insurance Marketing. Increasing Human Needs and Insurance Protection.INSURANCE MARKETING AND CLIENT MANAGEMENT Course Code: Course Objective: The aim of this course is to help students develop among the students an understanding of differences between traditional marketing concepts and concepts related to insurance marketing. New Target Markets. it is aimed to discuss use of Customer Relationship Management Technologies. MBAIR 20403 Credit Units: 03 Course Contents: Module I: Insurance Marketing Strategy Basic Elements of Insurance Marketing Strategy. The distribution channels. Acquiring customers and satisfying their needs being crucial for success of insurance companies. Module V: Insurance Marketing Plan Annual Marketing Plan Annual Sales Plan Profitability Objectives Comparing Actual Performance and Planned Performance. Use of Internet and Database Management Services through AWP. Marketing Planning. Module III: Insurance Advertising Elements of the Advertising Program. Advertising Objectives. Examination of Motivational Impact.
Line Filling and Line Simplification Module III Product Life Cycle . Stages and Relevant Strategies Module IV New Product Launch Process-Idea Generation. Price Setting Process Examination Scheme: Components Weightage (%) CT1 20 C-1 10 A-1 10 EE 60 Text & References: Text: • Philip Kotler.Concept. Prototype development. Concept development. PHE Publications References: • Gary Armstrong & Philip Kotler. Classification and types. Factors influencing. Marketing Management. Role. Depth and Consistency. Screening. Width. . Line Stretching. Marketing-An Introduction.Length. Enabling them to develop strategies and plans and to develop the judgment parameters required in product and pricing management. MBAIR 20404 Credit Units: 03 Course Contents: Module I Product: Concept. various levels of products Module II Product Management . Product Mix. Strategies and Methods. the methods and tools used in developing and programming. Test marketing and Commercialization Module V Pricing.PRODUCT DEVELOPMENT AND PRICING Course Code: Course Objective: To familiarize students with product and pricing concepts and strategies.The concepts of product line.Concept.
Internetworking.Sliding Window Protocols Module IV: The Medium Access Sub-layer The Channel Allocation Problem.BUSINESS DATA NETWORKS Course Code: Course Objective: This course will expose the students to describe computer networking. The World Wide Web Module VIII: Network Security Cryptography. The Internet Transport Protocols: UDP. Module VI: The Transport Layer The Transport Service. Module 3 The Data Link Layer Module III: Data Link Layer Design Issues Error Detection And Correction.Reference Models Module II: The Physical Layer The Theoretical Basis For Data Communication. Authentication and Authorisation Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • D. Multiple Access Protocols.Network Hardware . Ethernet. Introduction to Networking • A. Digital Signatures.E. MBAIT 20401 Credit Units: 03 Course Contents: Module I: Networking Introduction Network Applications . Quality Of Service.Network Software . Data & Computer Communications References: • Barry Nance. Bluetooth Module V: The Network Layer Network Layer Design Issues.Computer Networks . Communication Satellites. Computer Communication Networks • Tanenbaum . Shanmugam and S. Routing Algorithms. a Simple Transport Protocol. which has changed enormously over the past decade. Comer. Guided Transmission Media. Rajeev. Congestion Control Algorithms. Wireless LAN. Computer Networks & Internets • William Stallings. Elementary Data Link Protocols . Wireless Transmission. Electronic Mail. TCP Module VII: The Application Layer DNS-Domain Name System.
Knowledge Management Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Alexis Leon . Business Intelligence and Some Solutions Module III What is CRM and its Power?. Planning. and Operations • Kristin Anderson and Carol Kerr. SCM. ERP Modules and their Benefits. Concepts and Practice References: • Amrit Tiwana. such as employer. Components of Enterprise Management. CRM. Secrets of Customer Relationship Management . KM. E-Business and Supply Chain. Customer Relationship Management • James G. Classifying Knowledge. Tools for Capturing Customer Information. business intelligence etc. ERP – A Manufacturing Perspective. Knowledge Management Platform. Enterprise Resource Planning. customers and managing them is the key factor. Knowledge Management Toolkit • Ganesh Natarajan and Sandhya Shekhar. Venkitakrishnan. Implementing Knowledge Management. Enterprise Application Integration Module IV Knowledge and Management. MBAIT 20402 Credit Units: 03 Course Contents: Module I Enterprise Management. Consultants and Users.ENTERPRISE MANAGEMENT Course Code: Course Objective: Today Enterprise comprises of various stakes holders. CRM on Internet. Today enterprise is better known as extended enterprise and this course gears towards familiarizing the various components of Ext. Garg and N. Barnes. Drivers of Knowledge Management. Planning in Supply and Demand in Supply Chain Planning and Managing Inventories in a Supply Chain. Enterprises such as ERP. Role of Vendors. partners. Aligning KM and Business Strategy. K. Transportation. Knowledge Management. The Customer Service/Sales Profile and Management of it Choosing Your CRM Strategy. Enabling Business Growth • Sunil Chopra and Peter Meindl. Network Design and IT in Supply Chain. Supply Chain Management. ERP Market and Future Directions Module II Understanding Supply Chain and its Drivers. Enterprise Resource Planning • Vinod K. ERP Implementation Life Cycle. Strategy.
Business Continuity Management. Information is the key resource which is growing day – by . Risk involved in managing them and How to protect this information? MBAIT 20403 Credit Units: 03 Course Contents: Module I: Introduction of Information Security Concept of Information and Information Security. . Information Security Architecture. Bates. Understanding disaster recovery & business continuity. Vedpuriswar. ICFAI University.day it is very critical to protect that information from all aspects.INFORMATION SECURITY AND RISK MANAGEMENT Course Code: Course Objective: In today’s competitive global economy. Disaster Recovery Planning. Information protection & retention laws. ISO 17799. Information Life Cycle Management : from creation to destruction. Understanding & managing technology risks. • Jon William. V. Module II: Managing Information Security Understanding Information Security Management. References: • Business Continuity Planning: Concepts and cases. Managing Anti trust issues by giving cases of Microsoft & Intel Pentium. Legal risks faced by companies. Disaster Recovery Planning for Networking. Activities with information systems. Information Security Process. Vision Books. • Regis J. A case of WTC. what should be protected in an organization? How to secure your intellectual property and business intelligence. Information Security Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • A. Telecommunication & Data Communication. Module III: Disaster Management Types of Disaster. Nature of Security. Preparing BCP – a 10 step process. Challenge in Global operations.Sept 11 event. Framework for managing technology risks. realistic recovery strategy. This course is designed to familiarize students with the importance of information. Enterprise Risk Management: A strategic approach to Derisking an Enterprise. Module IV: International Security Standards Setting up security policies. Integrating risk mgmt.lesson learned. Strategies for security management. Types of Information Security.
Performance Management and Benchmarking.. Planning and Research before initiating a sales cycle. Tata McGraw Hill References: • Kelkar.A. Defining solution roadmap and strategy Strategies for handling Request for Proposals. Software Requirements & Destinations. Product based Software Solutions. S. Resource Management. Services based Software Solutions. Determining product requirements. Software Project Management. Tata McGraw Hill . Understanding the Customer and the Pain Points. Software Project Management. MBAIT 20404 Credit Units: 03 Course Contents: Module I: Solutions Marketing Software Solution. Account Planning and Management. Key Concepts of IT solutions. Customer Relationship Management vis-à-vis Partner Relationship Management – Key to successful long term relationship building Module II: Management of Software Solutions Investment and Budgeting for IT solutions. Developing Strategic alignment with buyers. Diagnosis before selling. the first one exposes the students to various typical features of solutions marketing and the second part to the Management of software solutions. PHI • Kishor Swapna. Pearson Education • Huges Bob. IT solutions marketing vis-à-vis marketing other products/services – the key differentiators. Implementation and Maintenance of IT solutions Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Royce. Software Project Management.MARKETING OF SOFTWARE SOLUTIONS Course Code: Course Objective: “Marketing and Management of Software Solutions” course is in two parts. Project and Quality Management. Understanding of buyer business.
detection. Module IV: Software Quality Control Testing Concepts . software metrics. TQM concept. Content of SQA Plan. Quality Software Project Management. software risk management Module VI: Quality Standards Introduction to various Quality standards: ISO-9000 Series. measurement concepts. SEI CMMi Model. Quality Tools. Module V: Metrics and Measurement of Software Quality Measuring Quality. Narosa • Shafer & Shafer. is enabling quality in various aspects. Quality baselines. measure of central tendency. Quality Pioneers Approaches to Quality. Risk Management. broadly software and hardware. black box and integration. Cost Effectiveness of Software Testing – credibility & ROI. Developing Testing Methodologies. Concept of Quality Assurance and Quality Control Module III: Software Quality Assurance Implementing an IT Quality function. Six Sigma.Acquire and study the test strategy. white box. Garry. Nina S. S/w quality Attributes (Product Specific and Qrganization Specific. Objective and subjective measurement.ad hoc. Pearson Education . tools to implement quality in software development and monitoring the same. Internal Auditing and Quality assurance. managing risk. MBAIT 20405 Credit Units: 03 Course Contents: Module I: Quality Concepts and Practices Why Quality?. Software Quality. Defect Management – causes. removal and tracking. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mordeehai Ben-Menachem. attributes of good measurement.Standard unit of measure. which is actually becoming life line of any organization. The students must understand the various aspects of quality. building the system test plan and unit plan . Software Change ControlSCM.defining. Metrics Bucket. Model and assessment fundamentals. Software Quality Assurance. It thus becomes more imperative that the software. Module II: Software Quality Software Development Process. Verification and Validation methods. characterizing risk. Installing measurement program.. change control procedure.SOFTWARE QUALITY ASSURANCE Course Code: Course Objective: Quality is the essence of life. adheres to certain quality norms. Hierarchical Models of quality. Problems with Metrics. Information Technology by virtue of its various products. right methods. Thomson Learning (Vikas) References: • Godbole. Cost of Quality.
Position the Product. Scheduling. Advertising Theory & Practice . Design & Production Module V: Integrated Marketing Communication Sales Promotion. Advertising & Marketing Process. Surrogate Advertising. Ziegler. MBAMK 20401 Credit Units: 03 Course Contents: Module I: Introduction to Advertising. New Product Launches. Advertising Principles and Practice References: • Magazines. Module II: Advertising Planning & Strategy The Consumer Audience. Retail & Business to Business Advertising. Campaign Strategies Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Well. • Sandage. A&M. Winter. Trout and Ries. Account Planning. They will learn how to use Advertising as a tool to Create Awareness. How Advertising Works. Broadcast & Interactive Online Media Module IV Creativity in Advertising. Regulations. Print. & Social Responsibility. Business World • Wright. Advertising Ethics.ADVERTISING AND SALES PROMOTION Course Code: Course Objective: At the outset. Copy Writing. Fryburger. Advertising • David Ogilvy. Advertising. students will learn the Fundamentals of Advertising & its Strategies. Advertising Planning & Strategy Module III Media Planning. Direct Marketing Module VI Event Marketing. Burnett. Public Relations. and make an impact in the Consumers’ Minds. Ratroll . & Moriarty. & Buying. Brand Equity. Students will also learn how effectively they can do Media Planning & Media Scheduling and handle different Media.
Developing Relationship Orientation. CRM in B2C Markets & B2B Markets Module VII: The CRM Road Map Defining a CRM Strategy. Benefits of CRM. Atul Parvatiyar . Petouhoff. 2001. Adrian. McLEOD. 2001. Accelerating Customer Relationships. Why Business Should adopt CRM. 2002. Module III: Building Customer Relationship Relationship Building is a Process. Stanley A 2001. In the present business paradigm. Customer Relationship Management. 2001. Creating Customer Value. Module VI CRM in Service Sectors. CRM strategies are not meant for service organizations only. Implementing CRM. Tata McGraw Hill • Brown. CRM Framework Module IV: Economics of Customer Relationship Management Market Share Vs. Prentice Hall India • Ronald S. Woburn-Butterworth-Heinemann 1996. Latest Approaches to understanding Customer Values & Satisfaction. Share of Market. Today we are into a new paradigm of CustomerCentric Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • G Shainesh & Jagdish N Sheth .Woodruff. Customer Relationship Management. PHI • Gureja. Customer relationship Essential. Customer Retention Strategies.Prentice Hall • Gosney JW. Enablers for growth of CRM. CustomerCentric Marketing & Processes.Shainesh. Gilbert. Tata-McGraw Hill • JN Sheth. Lifetime Value of the Customers.G. John Wiley& Sons • Gardial. Customer Relationship Management References: • John and Natalie L. & Win back & Acquisition Strategies. it transcends almost in all business categories. Relationship Marketing . Customer Relationship Management-A Strategic Approach • Zikmund. Infinity Book • Anderson. Gopal E. CRM helps Organizations organize its activities around the customers. 1997. Measuring Customer Satisfaction & Loyalty. Activity based Costing for CRM Module V Customer Loyalty. MBAMK 20402 Credit Units: 03 Course Contents: Module I: Conceptual Foundation of CRM Evolution of CRM. 2001. customers have taken the central stage and all business houses are centering on customers. Swift. Building Organizational Capabilities through Internal Marketing. Different Definitions of CRM Module II: CRM: The Strategic Imperatives Explosion of CRM both in Service and in IT. Basic premise of survival for any organization is to centre on Customer. Issues in Implementing a Technology Solution for CRM. Schools of thought on CRM. Kristin . CRM Implementation Road Map. Customer Relationship Management. Tata McGraw-Hill • Payne. 2001. Zero Customer Defections.CUSTOMER RELATIONSHIP MANAGEMENT Course Code: Course Objective: Customer Relationship Management (CRM) is a comprehensive Business Strategy.
organizational buying behaviour process and organizational buying behaviour. Hill. the role of exhibitions and domestic and international contacts. Michael Porter’s generic options theory.Advertising and Marketing. • Newspapers. Assessing the market reach. Industrial Marketing. tendering. motivation and Examination. policy. sales promotion possibilities.Economic Times. MBAMK 20403 Credit Units: 03 Course Contents: Module I Environment of industrial and consumer marketing. economies of scale Vs economies of scope and case discussion of Schulman plastics. Financial Express. Bidding. organizational buying environment. • Magazines. advertising. Module III Buyer seller interactions. individual Vs group decision making and buying center influences. Module II The strategic perspective in industrial marketing. sales management practices training. commercial and institutional buying. Module IV Industrial marketing communications. sales culture overshadowing the marketing culture. Business Standard. channel behaviour. Business World. fragmented markets and their implications and industrial pricing the services component. role of MIS and DSS functions and evaluating the marketing strategies and performances. the GE matrix.INDUSTRIAL MARKETING Course Code: Course Objective: To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India. Brand Equity. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Michael D Hutt and Thomas W Speh. industrial establishment. To be aware of the success stories and failures in rural Indian Marketing. References: • Richard M. industrial and consumer marketing. Module V Marketing strategies. Business India. publicity. the marketing intelligence. interactive transactions. OEM and impact on pricing policies. . Ralph S Alexander and James C Cross. Industrial Marketing Management: A strategic view of business markets. profile of an industrial buyer.
Visit to some reputed Retail Stores/Outlets in around Delhi. and opportunities faced by retailers. Arranging Props and Displays. Besides learning more about retailing and retail consulting. Outdoor dining permits. The course can also benefit students interested in starting their own consulting firm. The Space mix: (Single goods. The Mall. sound. Simultaneously. Specialty Store. Merchandising and Buying and their effect on ROI.Strengths and Weaknesses of the Mall Format. Characteristics of typical Neighborhood. design and layout. Space / Layout. Retail Advertising. Setting up Stores before Opening.RETAIL AND MALL MANAGEMENT Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. Location Mapping. Spencer Plaza in Chennai. How Shopping Mall differs from other Retail Formats in characteristics such as Location. Peaceful assembly / rally. Warehousing and SCM: Vendor Management. . Plan the lay-out smartly. Sensitive mall management.-Site Selection. Administration and Facilities. Sales Promotion. Busking Licences. Store Design and the Retailing Image Mix: (employees. etc. Value Chain. Medium to high rental cost (Examples: DLF Mall in Delhi. Warehouse Management. Planned Shopping Centers/ Malls. This includes developing an understanding of the challenges and opportunities faced by professionals and companies in this sector of the consulting industry. Retail Floor and Shelf Management. Construction and fit-up). Crossroads in Mumbai). Retail Accounting and Cash Management Module IV: Information Management Retail Technology and Retail Automation. Clean environment. Departmental Store. Location. Formats: Super market. Organizing merchandising units such as Racks and Shelving Strategic Store Planning and Project: (Store location assessment. Arranging Display Fixtures and Lighting. Vehicle access permits.S. visual. The Human Resource Factor. Evolution of Retailing through the Four Gears. Be mindful of shopping basket. Retail Selling Process. Students taking the course will develop a fundamental understanding of retailing and come away with a fundamental appreciation of the problems. Customer profile etc. The Effective Retail Space Management: (Store Layout: the circulation path) Module III: Store Operations POS (Point of Sale) / Cash Process.). type. impulse purchase Merchandise). Merchandise. Store Planning Location Planning. Community. SHOPPERS' STOP etc. Designated parking area. Licenses and Permits for Mall Operations: (if applicable) Building / Scaffolding Permits. Working with Floor Plans and Store Requirements. The Plaza. Key Drivers of Retailing in India. Transportation. Retail Scenario (Globally and in India). Module V Defining Shopping Mall. Customer Profile. space / layout. Destination/Free Standing Location. Niche conveniences Shopping Centre / Mall Location: Existing mall traffic. MBAMK 20404 Credit Units: 03 Course Contents: Module I Define Retailing. Stop-Over. Kiosk Module II: Store Planning. The emporium. students taking the course will develop a fundamental understanding of retail consulting. Direct Marketing CRM. Inter-Transfer Note (ITN). the course is designed to foster the development of the student’s critical and creative thinking skills.. Single Size Denomination. Visual Merchandising and Displays: Planning the Visual Merchandising Theme and Creating Displays. Growth of Retail Business / Outlets in India. merchandise. Training Personnel on Sales floor to create Displays. Positioning for Differentiation. ANSAL PLAZA. merchandise.High-Street Location. Location Parameters. Retail Formats and their Characteristics viz. The Bazaar. Electronic Data Interchange. fixtures. ARCUS. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Organized Retailing in India. convenience goods. Marketing: Build Store Brand. Setting the lease rental appropriately. POS and Back-end Technologies. GRN. Merchandise Management Cycle. and Regional types of U. Entertainment as Customer Value in Malls Module VI Lessons from the experience of Crossroads in India: Define the target audience clearly. Customer Service and Accommodation. Some examples of Retail Stores viz. odour. constraints.. Shopping Centre/mall Location. density etc. Design and Layout. LIFE-STYLE.
Thompson press. DDF. Retail Marketing. Wal-Mart. • James & Ron Hasty. Jaico publications • Patrick M & Robert. • Images Retail magazine . Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans.Cater to the internal customer. Stories of some great malls world-wide viz.Mall . etc. Retail Management. Quasi. Retail. Malcom .Is this the right format for India?. Retail Management.. Retailing. PHI References: • R Vedamani & Gibbson. Tata Mc-Graw • Thomson . Visit to DLF Mall and City Center.
Examination and appraisal of sales staff. negotiation and closing Case study and role play. Recruitment. • Christopher Power. different types of sales jobs. approaching the customer and gaining the commitment of the customer. Sales promotion Strategies. approaching the prospect and initiation of discussing. MBAMK 20405 Credit Units: 03 Course Contents: Module I Introduction to Sales Management. Types and techniques of sales promotion Module IV Adaptive selling. What makes a good salesman. sales presentation.SALES MANAGEMENT Course Code: Course Objective: To familiarize the students with the concepts of sales management and to equip them with the various tools required to be a success in the various techniques essential for sales staff management. monitoring sales expenses. encouraging critical encounters. Sales force compensation.5th Edition. Measuring effectiveness and success of the manager. INNOVATION AND THEORY OF CONSTRAINTS Course Code: MBAOM 20401 Credit Units: 03 . Management of Sales force References: • E Cundiff and N Govini. • David Mayer and H M Greenberg. planning the initial sales call. Module II Role of the Sales Manager. Historical Review. Developing and expanding the customer relationship through CRM and use of technology (database marketing). Module V The sales process. To help them differentiate the nuances of personal. Sales Management. Professionalism in sales. selection and training. tools for sales supervision and control. sales quotas.planning prospecting. Role play. Contribution of selling to social development. Professional Selling A trust based approach. Motivation and retention of sales staff. Avita. Harcourt College Publications. Laforge. sales territorialization. Discussion of sales careers and qualifications and skills required for success. Understanding and mastery of two way communications. Smart Selling. organizational and retail selling. budgeting and costing. Bursnick and Spiro. Communication and its role in professional selling Role plays. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Stanton. Module III Tools and techniques of sales forecasting. Prentice Hall of India • Ingram.
1998. capturing & processing of thoughts. processes. creating TOC resource library. Lucie Press/APIS Series on Constraints Management. the St. Great Barrignton. • Goldratt. APICS. Module V: Future of TOC Redefining systems by TOC management systems. in1995 APICS Constraints Management Symposium Proceedings. TOC manufacturing systems. The Theory of Constraints and Its Implications for Management Accounting..T. TOC’s version of the scientific method.Course Objective: The objective is to introduce. Global standards and timing. TOC and Information systems. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mc Mullen.. pressing business needs. TVA Financial System. business drivers. motivation & success morale. Falls Church. Page 91. Introduction to the Theory of Constraints Management Systems. J. TOC Logic Trees. TOC Thinking process Module III: Genesis of TOC Historical development of TOC. Advantages of adopting TOC management systems – an organizational perspective. an important new expression of management science known as theory of constraints and to familiarize its usefulness in innovation. lasting & differentiating leadership. Integrate TOC with other management approaches. TOC in education. to the students. T. Integrated system vs Happenstance Sub-systems. TOC Logistics projects.B. Innovation at workplace. The aim is also to make them familiar with the TOC management system’s suitability for generating superior degrees of short and long term profitability.. IMA Foundation for Applied Research. five steps to ideation.M. Module IV: Implementing TOC Management Systems TOC Educators and consultants. TOC thinking process to be integral to functioning of organizations. Elements of TOC Management systems. Knowledge worker productivity.. Jr. AZ. the Theory of Constraints and Its Implications for Management Accounting. Supporting MRP-II and ERP systems with TOC. E. J. April 26-28. and Smith.. TOC Logistics and factory scheduling.. .M. MA. NJ. world wide forest of TOC trees replacing World Wide Web. TOC Education. Montvale. E. North River Press.T. • Noreen. 1990. D. Course Contents: Module I: Introduction to Innovation Creation of ideas. Croton-on-Hudson. What is the TOC. development of ideas. Build a TVA Financial Management System. employment stability and stakeholder loyalty. To make them familiar with several proven principles. • Noreen. organizations using TOC. business dimensions of innovation. TOC Project Management.. the Haystack Syndrome: Sifting Information from the Data Ocean. 1995. References: • Goldratt. Phoenix. NY. Mackey. D. TOC in support of Covey’s Seven Habits. 1995. Management System’s Foundations.. North River Press. environment to create & capture sparks. E. using TOC for projects. Mackey.. Computer-supported TOC simulations. conversion of ideas. E. and generic solutions by a TOC management system. Module II: Introduction to Theory of Constraints Introduction of TOC-new management science. and Smith.
Process of Operations Strategy Formulation.. Chambers. Incorporating Operations Strategy in the Corporate Strategy. Operations Management & Strategy. Module II: Developing Operations Strategy Principles and Concepts of Developing a Operations Strategy. Manufacturing Strategy: Process and Contents. Planning and Controlling System. Module III: Implementation of Operations Strategy Principles and Concepts of Focused Manufacturing. Role and Objectives of Operations Strategy. Hardland. Johnston 1995. Improving Manufacturing Process by Redefining & Restructuring Process Positioning Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Hill T. Harrison.OPERATIONS STRATEGY Course Code: Course Objective: The objective is to develop understanding about the practical aspects of operations strategy. MBAOM 20402 Credit Units: 03 Course Contents: Module I: Introduction Introduction. Module IV: Redefining Operations Strategy Value of Response Time and Product Variety in Operations Strategy. HBR . Pitman Publishing • Harvard Business Review Articles on Manufacturing Strategy.A. 2nd Ed. Involvement of Human Aspects. Effect of Technology Advancement and Technology Management. McMillan References: • Voss C. 1992. Prentice Hall • Harrison M. Manufacturing Implications of Corporate Marketing Decisions. Operations Management. Defining a Operations Strategy in Overall Environment. selection of process and infrastructure development. Manufacturing Strategy: The Strategic Management of Manufacturing Function. Manufacturing Audit Approach. Manufacturing and Operations Strategy. Chapman & Hall • Samson D. Product Profiling. Business Implication of Process Choice. Manufacturing Restructuring. 1993. Accounting & Financial Perspectives and Manufacturing System. Dynamics of process-product life cycles. Pitman Publishing • Slack. 1991. Integration of Operations Strategy Planning and Technology Planning. Pre-requisites of Organized and Focused Manufacturing Strategy & Unit. Infrastructure Development. Management of Quality. The aim of this course is to make the students familiar with the changes required in the operational strategy with rapidly changing environment. Methodology of Developing Operations Strategy.
Concept Generation. Fundamentals of Operations Management. Job-shop. Competitive Manufacturing Management. The course content lays emphasis on the organizational aspects of the operations management processes instead of the technology aspects. MBAOM 20403 Credit Units: 03 Course Contents: Module I: Manufacturing processes and interface Processes and their functions. Delivery. Examination of processes. Product Protocol. Module IV: Benchmarking Reference points. stages and the criteria Module II: Process selection Product-process matrix. Chase. Service Process structures . Market Planning. Manufacturing cycle. Business Process Reengineering. Irwin McGraw Hill • Gerhard J Plenert. Flexibility and Quality. On conclusion of the course the student should be able to select alternate operations management process. Cellular Manufacturing. Group Technology. Continuous process. International Operations Management. Restructuring the Manufacturing Process. Project. importance. Interface with other disciplines. methods. Opportunity Identification. The objectives of this course are to familiarize students to carry out analysis of various operations management processes with a view to achieve improvement in productivity and performance within the overall corporate objectives. The student should become aware of the major process improvement techniques and their application. Technical Development. He should be in a position to suggest initiation and implementation of appropriate improvement strategies. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aquilano. Measures of Process Capability. Taguchi Loss.PROCESS ANALYSIS. objectives of analysis. Agile Manufacturing. APICS Series on Resource Management • John M Nicholas. Tata McGraw Hill . Davis. Copenhagen Business School Press References: • Gideon Halevi. Life cycle management. Flow process. Lean Production. Cost. Various types of Benchmarking Level of Competitiveness. QFD. Pre. Single Minute Exchange of Dies Module VI: Theory of Constraints and other processes Drum Buffer Rope System. APPLICATION AND IMPROVEMENT Course Code: Course Objective: Operations management is a decision making process. Module III: New Product Planning New Product Strategy . Module V: Modern Japanese Practices JIT. Commercialization and Launch. Flexible manufacturing systems. Kanban System.technical Examination. Batch process. Alignment with corporate objectives and Operations Strategy. House of Quality. Kano Model. Xerox model.
Management and controls. Loyalty tracking. Tools and techniques for total quality and continuous improvements. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • Gengiz Hakserver. customer centric operations and building services for competitive advantage. RobertRussel & Robert Murdich . Service Management & Operations References: Rust. Design and development of service products and delivery systems. taking services to the doorsteps of customers. segmenting services. Module II: Building and Development of Service Systems Standard and branded services. Barry Rendes. Speed and quality of services. Service Marketing Kenneth E. Service business and delivery network. Zahorik & Keiningham. Kurtz. Human Resource in Services Module III: Operating Service Systems Managing Demand and supply of services. MBAOM 20404 Credit Units: 03 Course Contents: Module I: Service as Strategy Concepts and understanding. Brand significance and impact on businesses Nature of services and service products.SERVICE OPERATIONS MANAGEMENT Course Code: Course Objective: The objective of the course is to understand the growing significance and impact of services on the growth and economy and the scientific ways to run the operations so as to optimize the business and brand returns. connectivity and brand value creation through outsourced network Module V: Building Customer Loyalty Understanding and significance of customer loyalty. Technology impact. Customizing services. Productivity and performance measurements Module IV: Service Business Model Service Business model understanding and significance. Service Value chain Outsourcing and its management. Creating loyal customers through services . Total Quality Systems. Clow & David L. Service Marketing WORLD CLASS MANUFACTURING AND TECHNOLOGY .
Course Code: Course Objective: MBAOM 20405 Credit Units: 03 The objective is to familiarize the students with WCM practices and their importance to enhance competitiveness in international markets. Replacement of obsolete technology. Technology comparison. Reliability. Quality in WCM – Deming’s Approach. Degree of Automation. Concurrent Engineering. Feedback systems. control systems. will be used as references. new product development and market support. brand strategy and market entry. Dimensions of technology. Supplier Interface. Managing product development teams. Rapid Prototyping. Gunn’s model of WCM. types of technology. Customer Interface. Bar Code. . Management of research & development. Course Contents: Module I: WCM Introduction and Models The evolution of WCM. Nuts. Back office v/s Front office technology. Materials Processing Tools: Flexible Manufacturing Systems. Technology for manufacturing units. degree of integration. Poka Yoke. Hall’s framework of Value added Engineering. The Goal. Strategic alliances and intellectual property. Competition and Technology. Knowledge Management Module III: WCM in Practice Real corporate world examples & exposure of WCM practices Module IV: Product & Technology Management Market research. management of technological resources and to make the students familiar with the changes required in the operational technology with rapidly changing environment. Maskells’ model of WCM Module II: Practices and Systems for WCM Information Management Tools: Kanban. tools of technology control. The aim is to develop understanding about the practical aspects of selection of process technology. Schonbergers’ framework of WCM. Process of adoption & integration of technology. Shingo’s Approach. First principles of WCM. Technology Strategy. Lean Production. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • No specific Text and References are given but various articles and Books like Toyota Production Systems.
(Pearson Education) • Paco Underhill. future trends and projections. Lease Management.MALL MANAGEMENT Course Code: Course Objective: The course contents provide a detailed outline of Malls and its design and retail components. parking. Retail Management-A strategic Approach (8th ed). growth of malls in India. Facilities & Utilities management. Simon & Schuster . advantages of mall over other retail formals. growth of malls globally. MBART 20401 Credit Units: 03 Course Contents: Module I: Concept of Mall Definition. Atrium. Security & information systems. Call of the Mall . Ltd. Multiplexes and Eating joints. Retailing Management (5th ed). Tata McGraw Hill • Barman & Evans. Special emphasis is given to the practical aspects. concept planning and retail zoning. The objective of the course is to impart skills necessary for taking up positions in Mall administration. Module V A comparative study of various malls in the NCR on various parameters by way of field projects. Module IV: Components of Mall Management Concept and tenant-mix planning. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Malls in India by Images Multimedia Pvt. circulation path and utilities Module III: Handling a Mall project Choosing the macro and micro locations. comparison of Us and the Indian Malls Module II: Mall Architecture A description of the various components of mall architecture and their significance like Facade. Department Stores. deciding tenant-mix and anchor tenant(s). a comment on suitability of popular retail formats as anchor tenants like Hyper markets. Marketing and space selling. Diffusion of the concept to India. Mall promotion & events management. genesis of malls. types. identifying the catchment. References: • Levy & weitz.
maximizing retail space productivity. The aim is to prepare students to take up jobs as creative visual merchandisers with majors retail players. floor/ceiling designs.VISUAL MERCHANDISING AND SPACE PLANNING Course Code: Course Objective: The course contents highlight and explain the various design and display elements that impact space management and merchandise display in retail outlets. Tata McGraw Hill. significance Module IV: Atmospheric components Colour. Displays and signages. It also focuses on specific impact of each element on store profitability and efficiency. Oxford University press • Barman & Evans. Module V A comparative study of visual merchandising in various stores in Delhi & NCR’s. Space Planning and management: Allocation of space among various departments/categories. MBART 20402 Credit Units: 03 Course Contents: Module I: Store location Significance. texture. Architecture. References: • Bajaj. Retail Management. Jaico Books . Design of retail store: significance of design for a store. Pearson Education • Gibson S Vedamani. Introduction to store Atmospherics: the key components. fragerance. Retail Management-Strategic Approach (8th ed). Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Levy and Weitz. temperature. Module II: Store Layout Discussion on different types of layouts for retail stores with specific applications and attributes. factors affection choice of location and site. Tuli & Srivastava. lighting. floor and store managers. music. Retailing Management (5th ed). Module III: Merchandise Presentation Fixtures. Presentation. Space Management skills shall help them in being effective department.description with discussion on specific attributes of each option. Retail Image. Size and elevation. Retail Management. Façade. by way of field projects.
Electronic Retailing. Advertising. Planning a retail promotional strategy Module II: Customer Relationship management in Retail The CRM process. Module III: Customer service Strategic advantage through customer service. students are likely to be suitable contenders for the position of Marketing and/or Customer Relationship Managers with any of the Retail chains. Services Marketing-Operations.RETAIL CRM AND PROMOTIONAL STRATEGY Course Code: Course Objective: The course contents provide an overview of various methods of promoting retail business as well as maintain cordial and profitable customer relationship. Developing CRM programs and implementing. After completing this course. Pearson Education References: • Clow & Kurtz. Personal Selling. • Levy & Weitz. MBART 20403 Credit Units: 03 Course Contents: Module I: Promotional Strategy Elements of promotional-mix with reference to retailing. Tata McGraw Hill • Bajaj. collecting customer data. It shall cover specific promotional and CRM practices adopted by various retail players. customer evaluation of service quality. Retailing Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Barman & Evans. Retail management. Oxford University Press. Tuli & Srivastava . Sales promotion. Retail Management-Strategic Approach. Module IV: Loyalty programs Concepts design & execution. Non-store based and other forms of non-traditional retailing. Biztantra Publication. service recovery Module IV Web. Public Relations. . Direct Marketing. improving retail service quality. Management & strategy (2nd ed).
benefits to retailers. terms. customer focus in supply chain management. McGraw Hill International • B S Sahay. procedures and practices of Retail Supply Chain Management.A strategic perspective. components of inventory cost. global volatility. Managing the supply. Module II: Value chain & value delivery system. Module V A comparative study of RSCM of various Retail houses in Delhi & NCR. Logistics Management. Reverse Logistics. Significance for business in general and Retailing in particular. Channel Mix decision. third party logistics providers and Multi-modal transportation. Transportation decisions Importance. It also provides an option to be an entrepreneur in the form of being third party logistics provider. warehouse operation. typical supply chains of Retail stores/chains. features and components of supply chain. It covers all the major concepts. McMillan References: • Bowersox & Closs. Outsourcing: Significance.RETAIL SUPPLY CHAIN MANGEMENT Course Code: Course Objective: The course explains how materials and merchandise move throughout the retail enterprise so as o maximize value to the customer and the organization. impact on performance. key considerations in outsourcing. Warehousing: significance. optimization and minimization of inventory. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorno and Walters. Optimization of supply chain. Supply Chain Management for Global competitiveness. Economic Order Quantity. McMill . MBART 20404 Credit Units: 03 Course Contents: Module I: Supply chain Management Concept. Module IV: Inventory Management Meaning of inventory. Best practices in RSCM. Presentations. its significance for retail organizations and operations. JIT. Quick Response delivery system. Cross-docking Module III IT enabled Supply Chain Management. application of ERP. The students equipped with knowledge are suitable take up the assignment as Supply chain managers or Warehousing managers with the relevant companies.
internet payment gateways. Tata McGraw Hill . cross selling. Routledge Press • Levy & Weitz. concept. students shall be equipped with the basic knowledge to design. E-retailing. • Fenech & Merrilees. Module II: E-retailing models. loyalty programs. comparison with convention retailing. Click & Mortar and purely E-retailing. significance. operate and manage e-retailing operations of a retail enterprise. online communities. Brick & Mortar. proliferation and prospects of E-retailing across the globe. best partners in E-retailing Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Caroll & Broadhead. interactivity. E-greeting cards. Module IV: Customer Relation Management in E-retailing Customer service. internet security issues. starting an E-store Weighing the options. navigability. retail information. personalization. Module V Study of various E-retailing models. E-store design: web atmospherics. approaches to building an E-store. Dennis. permission marketing. After studying the course. Multi-channel retailing.E . with special reference to India. integration of e-retailing into an organization. E-malls. gift reminder services. MBART 20405 Credit Units: 03 Course Contents: Module I: E-retailing Meaning. Build. referral services. CMP Media. Dearborn publishers References: • Janice Reynolds. and Maintain a Successful WebBased Business. future of e-retailing. The Complete E-Commerce Book: Design. Online payment processing. Retailing Management. requirements of an effective E-store. contests & promotions. Selling Online: How to Become a Successful E-Commerce Merchant. offline marketing.RETAILING Course Code: Course Objective: The course is designed to explain the emergence. Module III: Marketing Strategies for E-stores Branding on the web.
E.E. 2001 Edition. 2001. Unfair Trade Practices and Barriers to Trade (Non technical) Module IV: Rules Governing International Trade under WTO Uniform Trade Practices. Thompson Press • Verma M. GATT to WTO. Export Marketing. Sanitary and Phyto Sanitary Measures.GLOBAL LEGAL ENVIRONMENT Course Code: Course Objective: The primary objective of this course is to provide the students with a thorough understanding of the global. Theory of Comparative Cost Advantage. 2001. MBALW 20402 Credit Units: 03 Course Contents: Module I: Business and its Environment Meaning of Business.. General Agreements on Trade and Services & Higher Education Section Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Debroy Bibek. • Chauhan Sandeep. Tariff Reduction. Export Substitution. Economic and Social Environment. Deep & Deep Publications Pvt. Determination of Tariff. WTO and Indian Economy. Trade Related Intellectual Property Rights (TRIPS). Types of Tariff & Role. • Chadha G. Nature of Modern Business. Theory of Competitive Advantage. WTO as an International Organization.K. P. Agreements on Antidumping. 2000 Edition. Pre-shipment Inspections Module V: Measures to Regulate Trade Environment Quantitative Restrictions. Foreign Trade Management in India. Ltd. Oxford University Press. Deep & Deep Publication Pvt. Import Substitution. Quotas and Licensing. • Paul Carbough. economic. Internal and External Environment. Exports of India’s Major Products: Problems and Products. Oscar Publications References: • Pawan Kr Graga. WTO and Developing Countries. Trade Related Investment Measures (TRIMS) Module VI: Role of INCOTERMS and UCPDC Arbitration. The major focus of this course is to highlight the international norms and regulatory bodies for enhancing global trade. 2001 Edition. Welfare effect: Small nation vis a vis large nation Module III: International Trading Environment Multilateral and Plurilateral Trading System and the legal framework. Finally the students will be able to analyze the various nuances associated with international trade. Deep & Deep Publication Pvt.T. • Anne O Krueger. conduct of Trade according to MFN and NTC clauses. Ltd. political and legal environment prevalent in international trade.L Analysis Module II: Contemporary Global and National Business Environment Theory of Absolute Advantage. Effective Rate of Protection. 2002. 2005. Protection of Domestic Market with relation to Tariff. International Economics. Ltd. Vikas Publishing House .S. Oxford University Press. • Bhandari Surendra. 2002. Subsidies and countervailing measures. Pricing and Distribution.L.
EVENT MANAGEMENT Course Code: MBAME 20401 Credit Units: 03 .
SOCIAL ACTIVISM ANS NGO’s Course Code: MBAHU 20401 Credit Units: 03 .