Dear All

,

Please prepare the Case study on Clean Edge Razor and prepare the answers for the following questions:

1 a. Discuss the non-disposable category b. What are the consumer behaviour issues?

2. What is Paramount's competitive position? What are the issues confronting Paramount?

3. What are the Consumer Behaviour issues relating to Market segmentation. Does the customer really need Clean Edge Razor?

4. Make a Profit and Loss Statement for Niche and Mainstream positioning and give your recommendation regarding which sesgment should Clean Edge target. (Hint: Fully analyze Exhibit 7)

5. What do you think should be the brand name and are you comfortable with the advertising budget?

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