It tak,es no ,expert to telll youl that t:he, retail landscape, is In this report, w,e hop:e to share ,alst:,ory about

: h)ow thle lise, ,ofl IInderg,oin'g a malssiv'e t:ralnfifDrmat:ion. Thle, w'aIY'we sh,op inliii,stor,etec:hnology h,as tllrned the, 'corner" anld sm,Bllrt retai~,ers ,alnJd is e,vo~v'ing bUit nlDt: allwai,s ',or the, be,tt,er~ IMUlc:h,0' the c:h,i:1ln'ge, branlds al'. uisinig it t)O p!lIt: BIhlulmlanl 'ace back 'onl thle· shJoppinrg is ,driv'en by techn)oll,ogy' whic,h h,as bleed been inlst:it:lIted inl the, ,e:x:p,erie·n,ce,~fOUld,d the worl,d the,e is news ,Cllbollt t:h,e A !lalme ofl a be,ttler sh,opping e,:xperi,enlce, but it ,oftenl seems to impenldinlg dealth of bric,ks illnJd mortar liiist:ri,cke·n by the, internet, halv'e,alnl adv',erse, effect. Insteald of: 8,ddinlg' to the slim ,of t:hie bUit IIIalfgule, t:h,81tthe .t,ore, wi~1 ,continll,e b-ec:i:1ll1se tec:hnolo'gy,,1 ,of 'CUls;t)Omer,e:x:p,erie·n;ce.it: ,optimi,zes parts .ikie rev·e·nUle-periii, r,art:h!erthlanl in spite of it,~ sqIlBI,eiii'g,ot: anld ign)ores, othe·r ke,y fact:,ors. ·Qulr research sh,ows al p"omisin'g fut:lI,e f,or thre re,taliE e,x:pe·riencie. W',e wil~ .,ook art:thJe hlo~isth:: shlop,pinlg iexp-eri,en'ce, Glln,dhow Thre sh,oppin'g e,:x:perie·nc)et,oday' c:anl b-e one ,of se,I,'iiic:h)ec:koults ,i:1ln,dtore, v'isits whlere, w,e rare,ly encioulntJer a memb:er of: 5t:i:1IH:. tec:hnology,caln s inltroduice, ,81 soc:ial and vib,ranlt mark,et at:mosphe,e to ,ev',ery' ret:alil ,occ:asion. W'hen w,e p1i:1lrti,cipatJe in ill 11,0Y'illlty' p'fogrillml, w,e are· met not with smi~,es, but withl C:'DUlp:ons. ·Qulr re·tilli~ report looks at trends in real-w,or.,d ex:pe·rienc:e, W',e must remember t:halt p!eople, hillv'e been going to t:h!e mark,et becauise we walnt to shlOw retalilers anld thle branlds behlind thle for' t:h,ousanlds of: Y'ealrs not: ,jUlst:to fUllfil~ bi:1si,c n,eeds, ,or to ,get pro,dulc,ts soll,d in st,ore,s that the·,e is a walY t,o c:reat!e v'allulabll,e t:hfOU'ghl IIIchlec:koult' as 'quli,ckly as p-Ossibl,e, bUit to partic:ipate· in a Shlop,p,er intJer,alc,tivit:y' that willI n,ot onilly' ,driv'e sallels but: willi get ,comm,unal e,:x:perie·ncie withlin whic:h shop,p:ers icanl Shli:1lre, th!em c!omin'g b'ac:k ',or mo,elJ ,e:x:p,erien,ce,s,'ge,t n'ews aln!d id,eas,,,hear ,gossip,,, rece,ive an ,educ:ati,on,,, esc:alp-e "om thleir d,alily Ilite, fin,d .,0v,ersJ h8gg~e, far' a IPiers Il=awk,es,,, l=ounld,er, PSII=IK I barg'ain alnJdfeel ill slense, ,ofl ,community., T',echnlology' aln,d t:hose, wh,o urse·it seeml to forget t:his t:rut:h~ Thalt s-ali,d,it is ironic: thalt technfo~,ogy', in its most ,eClent sioc:ia~, - -d - - - - - - -d - ..- - -h - ..· - - _ - ., - - ..- ·.1. Bin.. conlnec,.t e· gUise, S IOUI Id prove - t 0 b e th e salVlor of" th e · persona.i,zed s,h,opping e,x:periencie.
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