This action might not be possible to undo. Are you sure you want to continue?
COMPANY BACKGROUND Greenzo Technologies is a company that embraces bioremediation and biodegradation process by turning waste products into useful ones after several treatments in order to create a new housing area with nature in mind. Our approach is mainly focused on housing developers where our Greenzo system is incorporated with the planning of a new area development. We approach these developers to buy our system, implement the system in their development project and gain massive profits from the system for a longer period of time. Analysis predict that marketability of the system by our company will create a wider target.The purchasing power of developers are potential enough to increase in years ahead. Objectives Our business strategy will revolve around the need to provide quality Greenzo system to our target customers, in the process fully satisfying their needs. This shall be undertaken through the implementation of high quality control standards and biotechnological innovations, as well as the recruitment of a professional production and training underwent employees, as the steps in producing good quality end-products to cater for various kinds of customers. We shall position ourselves as a quality manufacturer that strives to provide fulfillment, satisfactory, reliability and a good image. With time we intend to establish our presence on the World Wide Web, which will increase the knowledge of our system. Web presence is a natural objective in reaching the appropriate potential customers. Well-done brochures, company profiles and business cards often have a triggering effect on clients contemplating on ordering our products. Hence this will undoubtedly generate increased sales of our system. Our objectives will revolve around the following guiding principles:
• • • • •
Provision of a great work environment, treating each other with respect and dignity. Apply high-quality standards of excellence to all business processes. Develop enthusiastically-satisfied customers all of the time. Contribute positively to our communities and our environment. To continuously formalize and measure cross-functional working communication as to ensure that the various departments work harmoniously towards attainment of company objectives. To instill a culture of continuous improvement in beating standards of customer satisfaction and efficiency. Fully commit to supporting growth and development in the economy.
Ultimately we intend to create a stable business platform that will create prosperity for all those involved in the business venture at all levels, and to uplift unemployed fresh graduates who are prepared to participate in this venture. Mission and Vision Greenzo Technologies intends to create a satisfactory environment through the provision of good quality bioremediation system. We intend to provide the best possible value to our customers who care about quality and healthy environment, and we want every ringgit spent on our system are not just a waste. Hence our value proposition is to sell the benefit of healthy living and nature loving environment. Internally we intend to create and nurture a healthy, creative, respectful and enjoyable office and plant environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the system we produce. In addition, follow-up will be mandatory so as to ensure customer satisfaction and make any improvements as recommended by the customers in future. We seek a fair and responsible profit, enough to keep the company financially healthy for the short and long term. We also intend to obtain ISO certifications so that our system is internationally recognized and approved. This will assist in our penetrating the regional and international markets, intentions of which we have in future. However this will occur after we have established ourselves on the local market. The above is well summarized in our mission statement which goes as follows: Our mission is to carefully attend to detail in the hygiene in all our system process, and to uphold superb quality at all levels of production with nature in mind. Our Values Greenzo Technologies committed towards an open governance system whereby its activities are managed and undertaken ethically, transparently, and in the interests of all concerned stakeholders. This shall be undertaken through implementation of the following company values:
We intend to conduct our business ethically and transparently, respecting all applicable laws. We intend to be a responsible corporate citizen fulfilling our obligations as an integral member of society. Hence our business decisions shall give appropriate weight and consideration to social and environmental impacts. We intend to provide products of uncompromising quality to meet the needs of our customers.
in particular the communities in which we will operate. which if well planned for. Luvanee Parkianathan in the role of technical and operations. Ultimately we intend to uphold all the above company values. promoting our employees and respective third parties engaged by us to do likewise. corporate bodies. its products and markets. mainly comprising of the shareholders. . Ruzanna Abdul Rahman in dealing with government. Management's ongoing initiatives to drive sales. Daily management will consist of Ms. Hence our communication shall be open and accurate. Through promotion and implementation of the above stated company values we believe that we will be able to attain our corporate and stakeholders' goals and objectives for the benefit of all concerned. The company intends to respect its community and treat all employees well. internally and externally. We intend to optimize the creation of wealth to provide fair reward and recognition for the contributions of our stakeholders. and Ms. We will develop and nurture the company as community. Management style will reflect the participation of the shareholders. We do not intend to be overly hierarchical. market share and productivity will provide additional impetus.4 • • • We intend to seek mutually beneficial and enduring relationships in all the commitments that we make. will enable the business to realize its goals and objectives. has wide expertise and broad knowledge of the system. and public relations. ensuring that they are straightforward and honest. Management Team The management team.
Palm oil bunches that normally discarded without use can be used to ensure the flow of the whole system is controlled. and further purifying the products to obtain a valuable. There are seven major steps involving the process on how the whole system works. These palm oil bunches are regarded as waste product in the palm oil industry. 2. desired product. Waste products from homes are channeled to underground-built closed reservoir system through pipes. 1. The palm oil bunches can be obtained by paying palm oil 1 Research and Product Development Department . These palm oil bunches actually promotes growth to various microbes that helps in the degradation process. Waste products from homes that are defined: Domestic waste product.5 THE PRODUCT1 Greenzo is the biomass unit system which serves as a methodology towards bioremediation process.foods that are crushed in the sink and flowed to the underground-built reservoir system. It is all about treating waste products that are collected from various source especially from a housing township with industrial microbes.
the sludge sediment can be used in the microbe breeding process. 5. 3. The palm oil bunches are crushed using the palm oil bunches crusher before it is flowed into the underground-built reservoir system. . The sludge water that appears on the top portion of the reservoir tank is flowed into the multilevel industrial filtration unit after 28 days so the filtration process can take place. Underground-built closed reservoir system. waste products.6 bunches sellers at a very cheap rate. The sludge sediment which stays at the bottom of the reservoir tank is flowed into the effluent pond. This sludge sediment can be further processed into solid organic fertilizers. Also. microbes are taken from the effluent pond. This is a reservoir tank which collects. stores the waste product in it for 28 days. and this is the place where degradation process using industrial microbes occur. 4. Microbes used in the degradation process are bought only once and for the subsequent flow.
sludge will be refined and transformed into solid fertilizers. They are: I. lake sediments. Butane gas . In order to improve productivity in plants. Research & Development for the Bacterium Applied Clostridium acetobutylicum Assessment Introduction Clostridium acetobutylicum is an anaerobic. canine. ammonium and etc. Greenzo Technologies intend to ensure that the suppliers engaged are committed and reliable so as not to let down the final consumer in terms of the quality of the product and time of delivery. This will also result in low production costs being attained by the company. Greenzo system shall strive to attain service excellence in addition to manufacturing safe. Liquid fertilizers . and from bovine.where the raw products of phenolic compounds can be sold to refineries where variety products can be made Raw chemicals . Example like ethanol. Greenzo Technologies intend to reduce cost in Greenzo system plant by streamlining administrative functions and promoting and instilling a business culture that focuses on the teamwork rather than individual productivity.Where these raw products can be further refined and made as fertilizer for plants. quality products.The methane gas will further be refined at the methane gas collection and refinery.where the chemicals produced are sent to refineries to be refined before being sold. II.can be further refined and flowed into pipes to houses as cooking gas. The refined methane gas can be used as electricity generator to the Greenzo system. It . III. The bacterium produces endospores allowing long-term survival in the environment even in the presence of oxygen. there have been no reports of adverse effects to human health or the environment. acetobutylicum is considered a benign microorganism. V. Undertaking the above initiatives. saccharolytic and proteolytic bacterium that can be isolated from soils. well water. The sludge water will undergo multilevel filtration process where there are few major raw products that can be produced. clam gut. The end product for filtration is flowed to the effluent pond for the maintenance and growth of microbes (7).7 6. Throughout its long history of use for production of acetone and butanol. It exists in the biologically inactive spore stage in soils except when vegetative growth is stimulated by anaerobiosis and other favorable growth conditions. Phenolic compounds . IV. we will optimize the productivity given to available resources. This shall be undertaken through the engagement of modern production techniques using up-to-date assembly technology. C. Also. and human feces. Methane gas .
ATCC 824. nor does it produce enzymes known to be associated with virulence. it is pleomorphic at later stages. The resistant endospores produced by this bacterium enable it to survive in the environment for many years. and some strains produce inducible carboxymethyl cellulase and cellobiase enzymes. including use of protective clothing. whereby a large number of spores are inoculated into an open wound. acetobutylicum has the ability to produce mammalian toxins. This bacterium is rod-shaped. at least intermittently. Hazard Assessment2 Human Health Hazards There are several reports in the literature that suggest that C. part of the normal flora of the human colon. The potential risks associated with the use of this bacterium in fermentation facilities are low. although it does not appear to be a major component. and DSM 1731. acetobutylicum is an obligate anaerobe. animals. C. However. It has been suggested that there are at least two groups within the species. Identification and Taxonomy Although Gram positive at early stages of growth. There are no reports in the literature suggesting that C. C. The five most commonly used strains of C. biochemical. acetobutylicum is capable of fixing atmospheric nitrogen. and fermentative characteristics. The only concern is that new strains or environmental isolates of C. acetobutylicum has not been associated with humans. However. motile by peritrichous flagella. will not grow in the presence of oxygen. this disease is caused by Clostridium botulinum. the first of which would consist of strains NCIB 8052 and P262 (a widely used industrial strain – used in Greenzo) and the other group which would contain the type strain. acetobutylicum is. acetobutylicum may have had contact with clostridial pathogens and acquired toxin-production 2 Hazard and Safety Department . acetobutylicum strains differ widely with respect to their growth and their physiological. there is a possibility that high concentrations of vegetative cells or spores could accidentally be inoculated into a wound. and produces subterminal endospores. acetobutylicum strains acquired the ability to produce botulism toxin as did the other nonpathogenic species mentioned above. even in the presence of oxygen. The likelihood of toxin acquisition by an industrial strain with a history of safe use in an industrial setting seems remote. C. It apparently does not produce any extracellular or intracellular materials that would be toxic to humans. vegetative cells may survive oxygen exposure for several hours. also a condition known as wound botulism following trauma. should mitigate this concern. however. good worker hygiene. Except for its isolation from human feces. or plants. Typically. and therefore. There is. There is apparently little DNA homology between the two proposed groups. If C.8 is not pathogenic or toxigenic to humans.
as it is expected to survive predominately as spores. The bacteriocin from C. acetobutylicum (P262) produces a bacteriocin near the end of the exponential growth stage. In addition. 4. also reported that a bacteriocin obtained from C. butyricum and members of the family Bacillaceae including Bacillus subtilis and B. the overall human health risk of C. Salmonella typhimurium. acetobutylicum strain ATCC 824 was similar to that obtained from strain P262. acetobutylicum (P262) was not inhibitory to Achromobacter. Hazards to Other Microorganisms C. acetobutylicum is expected to survive in the environment. acetobutylicum fixes atmospheric nitrogen. acetobutylicum is minimal. Aerobacter aerogenes. acetobutylicum is an animal pathogen.9 genes. Proteus mirabilis. 3. Hazards to Plants There are no reports in the literature indicating that C.107 per gram of soil. acetobutylicum would not be likely to be of concern. Under some conditions. Since it is highly unlikely that C. enzymes. E. it will exist predominantly as spores rather than as vegetative cells since it is obligately anaerobic. acetobutylicum would acquire botulinum toxin genes. but was inhibitory to C. As mentioned above. The levels of members of the genus Bacillus are thought to range 106 . the amount of nitrogen fixed by nonsymbiotic microorganisms . It may be prudent for the manufacturer to screen culture supernatants at late log phase of growth for the production of botulism toxins. acetobutylicum has not been shown to produce any toxins. population levels of 106 clostridia per gram of soil have been found. acetobutylicum is widespread in the environment. there is still little environmental concern due to the high numbers of bacilli typically found in soils. C. acetobutylicum has any adverse effects on plants. or Bacteroides fragilis. megaterium . Hazards to Animals There are no reports in the literature suggesting that C. Environmental Hazards 1. Even if bacteriocins are released into the environment with spent fermentation wastes. Escherichia coli. It is reported that this bacteriocin had inhibitory effects against members of the same species and against one other clostridial species. or Zymomonas mobilis. The production of bacteriocins in the environment by C. Although C. The bacteriocin from ATCC 824 was not inhibitory to Corynebacterium glutamicum. or virulence factors typically associated with mammalian toxicity or pathogenicity. and it is not listed as such in a review of animal pathogens by Hill. C. Hazards Posed to Other Processes Although C. the amount of nitrogen fixed by this organism in the environment would probably be negligible. felsineum. Bacteriocins are usually thought to have bactericidal action against the same species or other clostridial species. In addition. C. 2. coli. Serratia marcescens.
Department of Health and Human Services. Area samples were taken in locations where the potential for worker exposure was considered to be potentially greatest. acetobutylicum produce cellulases which enable the fermentation of some feedstocks.S. the seed fermentor. The workers with the highest potential average exposures at the three facilities visited were those involved in-air sampling. of which C.5 hours/day. but the processes were considered typical of fermentation process technology. During fermentation processes. Assuming that 20 samples per day are drawn and that each sample takes up to 5 minutes to collect. Personal sampling data are not available at the present time. . sampling ports. acetobutylicum is thought to be one of three prominent species. Exposure Assessment Worker Exposure C. nitrogen fixation rates would not be expected to be appreciable. Some strains of C. Thus. processing. These particular facilities were not using recombinant microorganisms. The numbers of N2-fixing clostridia in arable soils range from 102 to 106 per gram of soil. acetobutylicum is considered a Class 1 Containment Agent under the National Institute of Health (NIH) Guidelines for Research Involving Recombinant DNA Molecules (U. it was classified as safe for industry. worker exposure is possible during laboratory pipetting. However. sampling. in the environment. A typical site employs less than 10 workers per shift and operates 24 hours per day throughout the year. as the efficiency of nonsymbiotic nitrogen fixation is low and energy sources are scarce. The uncertainty associated with this estimated exposure value is not known. near the fermentor. Typically. but this does not appear to be a potential environmental hazard since this organism already exists in the environment. NIOSH Malaysia has conducted walk-through surveys of several fermentation facilities in the enzyme industry and monitored for microbial air contamination. and decontamination procedures. the worst-case daily inhalation exposure is estimated to range up to 650 to 1200 cfu/day. and survival would most likely be in the spore stage. the Chemical Engineering Branch would not use area monitoring data to estimate occupational exposure levels since the correlation between area concentrations and worker exposure is highly uncertain. Area samples near the sampling port revealed average airborne concentrations ranging from 350 to 648 cfu/m3. the duration of exposure for a single worker will be about 1. and separation processes (either filter press or rotary drum filter). 1986).. extraction. inoculation. Assuming that the concentration of microorganisms in the worker's breathing zone is equivalent to the levels found in the area sampling. area sampling data have been the only means of assessing exposures for previous PMN biotechnology submissions. i. harvesting.e. In Malaysia.10 is relatively small compared to symbiotic associations.
Assuming that there is no removal of organisms by controls/equipment for offgases. the sector averaging form of the Gaussian algorithm described in Turner (1970) was used. 3. Survival of vegetative cells during aerosolization is typically limited due to stresses such as shear forces. and UV light exposure. potential human inhalation dose rates are estimated to range from 3. The containment criteria required for the full exemption scenario assumes the use of features or equipment that minimize the number of viable cells in the fermentor off-gases. Releases The uncontrolled/untreated scenario assumes no control features for the fermentor offgases. As with naturally-occurring strains.0 x 103 to 1. Fate of the Organism This bacterium is an obligate anaerobe and growth is inhibited in the presence of oxygen. In addition. Its widespread presence in nature. However. and no inactivation of the fermentation broth for the liquid and solid waste releases. vegetative cells can survive exposure to oxygen for several hours. acetobutylicum in the atmosphere after release are currently unavailable.11 Environmental and General Exposure 1. desiccation. Typically. C. However. a release height of 3 meters and downward contact at a distance of 100 meters were assumed.5 x 106 cfu/year for the uncontrolled/untreated scenario and less than that for systems with full exemptions. acetobutylicum exists as endospores which are quite resistant to adverse environmental conditions and can survive for many years. . It should be noted that these estimates represent hypothetical exposures under reasonable worst case conditions. temperature. Air Specific data which indicate the survivability of C. 2. For purposes of this assessment. its ability to colonize anaerobic environments. acetobutylicum cannot survive in the presence of oxygen except for brief periods. Air releases from fermentor offgas could potentially result in nonoccupational inhalation exposures due to point source releases. vegetative cells of C. They also assume inactivation procedures resulting in a validated 6log reduction of the number of viable microorganisms in the liquid and solid wastes relative to the maximum cell density of the fermentation broth. To estimate exposures from this source. or lofted through mechanical or air disturbance. its ability to produce endospores suggests that this organism may survive after release. human exposure may occur via inhalation as the organisms are dispersed in the atmosphere attached to dust particles. and the resistance of its endospores indicate that released microorganisms are likely to survive outside of containment.
5. and pharmaceuticals).12 4. Hazard and Safety. The flow value expressed as 7Q10 is the lowest flow observed over seven consecutive days during a 10 year period. Process and Production. and aerobic conditions. enzymes. low nutrient status. Quality Assurance and Control. Tenth percentile values indicate flows for smaller rivers within this distribution of 154 receiving water flows and 50th percentile values indicate flows for more average rivers. acetobutylicum within the soil. acetobutylicum is a common soil proteolytic and saccharolytic bacterium which is widespread in nature. The resistant endospores formed could promote survival for years. medicinal chemicals. The use of this methodology to estimate concentrations of C. Water The concentrations of C. 3 Research and Product Development. or virulence factors normally associated with mammalian toxicity. and aquatic organisms via runoff) may occur at the discharge site because of the potential establishment of C. to terrestrial. although the vegetative cells have been shown to survive for several hours with oxygen exposure. The surface water release data (cfu/day) tabulated in Table 1 was divided by the stream flow values to yield a surface water concentration of the organism (cfu/l). acetobutylicum in surface water assumes that all of the discharged organisms survive wastewater treatment and that growth is not enhanced by any component of the treatment process. long-term survival in soil may be expected to occur. acetobutylicum. There are no reports of ecological or human health hazards caused by C. result in survival of the bacterium.e. Integration of Risk3 C. Population levels of clostridia. acetobutylicum. most likely. This bacterium is not thought to be a pathogen of either plants or animals.. even under aerobic conditions. of which C. range from 102 to 106 per gram of soil. Department . avian. acetobutylicum in surface water were estimated using stream flow values for water bodies receiving process wastewater discharges from facilities within SIC Code 283 (drugs. and surface water flow data retrieved from the RXGAGE database. It does not produce any toxins. would. Although it can. Flow values were obtained for water bodies receiving wastewater discharges from 154 indirect (facilities that send their waste to a POTW) and direct dischargers facilities that have a NPDES permit to discharge to surface water). and environmental exposures (i. desiccation. 1991. or of spores into any environment. The stream flow values for SIC Code 283 were based on discharger location data retrieved from the Industrial Facilities Dischargers (IFD) database on December 5. It exists predominately in the environment as endospores which are quite resistant to adverse environmental conditions such as heat. Releases from the fermentation facility of vegetative cells into anaerobic environments. This bacterium is obligately anaerobic implying growth only under reducing conditions. Human exposures via dermal and ingestion routes. Soil Since soil is a natural habitat for C. acetobutylicum is thought to predominate. particularly under anaerobic conditions.
occupy the human intestines. The botulism toxins produced by these typically nontoxigenic clostridia were indistinguishable from the botulism toxins produced by C. predominately as resistant spores except under anaerobic conditions. acetobutylicum are low. The conditions needed for development of infant botulism would not occur in fermentation facilities as exposure to large numbers of spores directly by the infant is necessary. tetani. The only concern for the acquisition of botulism toxin genes lies with the use of strains or environmental isolates that may have been in contact with the toxigenic bacteria. All of these scenarios for botulism toxicity are dependent on the acquisition of the toxin gene by the organism which is theoretically possible. acetobutylicum is the possibility of acquiring toxinproducing genes from pathogenic clostridia. Wound botulism of industrial workers is also highly unlikely since large numbers of vegetative cells or spores need to be inoculated into an open wound.13 intermittently. acetobutylicum strains are widespread in the environment. this bacterium is expected to survive. If released into the environment. and the limited exposure resulting from the use of C. acetobutylicum have a long history of safe use in the production of acetone and butanol with no incidents of adverse effects to human health or the environment. acetobutylicum with a history of safe use in an industrial setting is remote due to the fact that care is taken to prevent contamination of the fermentors by other microorganisms. Therefore. Industrial strains of C. The only cases in which the closely related nontoxigenic clostridia acquired the toxin genes involved infant botulism. Both the hazard and the exposure associated with the use of C. acetobutylicum can acquire toxin genes produced from C. There are no reports in the literature indicating that C. botulinum. but has never been shown. nontoxigenic clostridia have acquired the ability to produce botulism toxin types E and F. However. the fermentation workers would be expected to be wearing protective clothing and participating in good industrial hygiene which would allay this risk of infection given an accidental spill. . Except for its isolation from human feces. Under good industrial practices. it is not thought to be a major component of the normal human flora. butyricum. acetobutylicum in fermentation facilities will not affect the population size of this species in the environment. Toxin acquisition has never been reported for this particular species. other closely related solventogenic. naturally-occurring C. The likelihood of acquisition of a toxin gene by an industrial strain of C. There are three cases of infant botulism which were caused by a strain of C. and the only associated potential hazard with it is the theoretical possibility of acquisition of botulism toxin genes from toxigenic clostridia. This organism is considered benign. especially in an industrial setting where efforts are taken to minimize contaminants of the fermentation. it is not otherwise associated with humans. The only potential risk associated with C. and the likelihood is remote. However. baratii and two strains of C. botulinum and C. the risks to human health and the environment associated with the use of this microorganism are low.
and loading rates is crucial to obtaining efficient breakdown of the material. such as in Greenzo underground tank. pH. Also. Careful control of the digestion temperature. Anaerobic digestion is a renewable energy source because the process produces a methane and carbon dioxide rich biogas suitable for energy production helping replace fossil fuels. hydrogen. hydrogen.14 THE PROCESSESS4 Process Overview Anaerobic digestion is a series of processes in which microorganisms break down biodegradable material in the absence of oxygen. anaerobic digestion reduces the emission of landfill gas into the atmosphere. Process begins with a) bacterial hydrolysis of the input materials in order to breakdown insoluble organic polymers such as urban waste and palm oil bunches. ammonia and organic acids. As part of an integrated waste management system. b) acidogenic bacteria then convert the sugars and amino acids into carbon dioxide. 4 Quality Assurance and Control Department. along with additional ammonia. c) acetogenic bacteria the convert these resulting organic acids into acetic acids. ensuring that the quality of input materials to the digesters performance is reliable. the nutrient-rich solids left after digestion can be used as fertilizer. and disturbances to a digest can lead to process failure. The technical expertise required to maintain digesters coupled with high capital costs and lower process efficiencies have so far limited the level of its industrial application as a waste treatment technology. and makes them available for other bacteria. finally able to convert these products to methane and carbon dioxide. It is widely used to treat wastewater sludges and organic wastes because it provides volume and mass reduction of the input material. with the assistance from Research and Product Development Department . d) methanogens. and carbon dioxide.
N2 Hydrogen . Typical composition of biogas: Matter Methane CH4 Carbon dioxide CO2 Nitrogen .H2 Hydrogen Sulfide .H2S Oxygen .15 Products5 multilevel filtration unit There are three principal products of Greenzo: biogas. O2 % 50-75 25-50 0-10 0-1 0-3 0-2 5 Process and Production Department . digestate and water. Biogas Biogas holder with lightning protection rods and back-up gas flare was used in Greenzo.
Greenzo does have this plan in the future. fibrous. Digestate can come in three forms. In single stage digestion systems the two fractions will be combined and if desired separated by further processing. The third by-product is a liquid (methanogenic digestate) that is rich in nutrients and can be used as a fertilizer dependent on the quality of the material being digested. usually with a reciprocating engine or microturbine often in cogeneration arrangement where the electricity will be used only to operate the generator. In Greenzo the different forms of digestate come from different digestion tanks. after the bacterial population has grown and tapers off as the putrescible material is exhausted. The methane in biogas can be burned to produce both heat and electricity. but also of a variety of mineral components in a matrix of dead bacterial cells. some plastic may be present. Hydrogen sulfide is a toxic product formed from sulfates in the feedstock and is released as a trace component of the biogas. at least for the time being (electricity produced from Greenzo can be sold to suppliers or put into the local grid in near future. The material resembles domestic compost and can be used as compost or to make low grade building products such as fiberboard. Biogas may require treatment or 'scrubbing' to refine it for use as a fuel. and Sweden the methane in the biogas may be concentrated in order for it to be used as a vehicle transportation fuel or alternatively input directly into the gas mains. Levels of potentially toxic elements (PTEs) should be chemically assessed. when the regulation become easy and feasible). In the case of most clean and source-separated biodegradable waste streams the levels of PTEs will be low. The gas is normally stored on top of the digester in an inflatable gas bubble or extracted and stored next to the facility in a gas holder. In countries where the driver for the utilization of anaerobic digestion are renewable electricity subsidies. It also consists of the mineralized remains of the dead bacteria from within the digesters.16 Most of the biogas is produced during the middle of the digestion. liquor or a sludge-based combination of the two fractions. Electricity produced by anaerobic digesters is considered to be renewable energy and may attract subsidies. In countries such as Switzerland. In the case of wastes originating from industry the levels of PTEs may be . this route of treatment is less likely as energy is required in this processing stage and reduces the over all levels available to sell. The second by-product (acidogenic digestate) is a stable organic material comprised largely of lignin and cellulose. This will be dependent upon the quality of the original feedstock. Germany. Digestate Digestate is the solid remnants of the original input material to the digesters that the microbes cannot use. Biogas does not contribute to increasing atmospheric carbon dioxide concentrations because the gas is not released directly into the atmosphere and the carbon dioxide comes from an organic source with a short carbon cycle.
Also the digestate may contain ammonia that is phytotoxic and will hamper the growth of plants if it is used as a soil improving material.17 higher and will need to be taken into consideration when determining a suitable end use for the material. If this effluent was put directly into watercourses it would negatively affect them by causing eutrophication. This water may be released from the dewatering of the digestate or may be implicitly separate from the digestate. improving the fertility of the material and making it more suitable as a soil improver. Greenzo already has a selected market and potential customer to buy the economically-feasible byproduct produced from the system. these are measures of the reactivity of the effluent and show an ability to pollute. This will ensure that our resources are fully utilized. Digestate typically contains elements such as lignin that cannot be broken down by the anaerobic microorganisms. This treatment will typically be an oxidation stage where air is passed through the water in a sequencing batch reactors or reverse osmosis unit. The wastewater exiting the anaerobic digestion facility will typically have elevated levels of biochemical oxygen demand (BOD) and chemical oxygen demand (COD). Some of this material is termed 'hard COD' meaning it cannot be accessed by the anaerobic bacteria for conversion into biogas. . For these two reasons maturation or composting stage may be employed after digestion. Processed water will be used by the facility or the generator. Greenzo Technologies intends to utilize every resource it has to the fullest possible extent. Lignin and other materials are available for degradation by aerobic microorganisms such as fungi helping reduce the overall volume of the material for transport. This water originates both from the moisture content of the original waste that was treated but also includes water produced during the microbial reactions in the digestion systems. Wastewater The final output from Greenzo system is water. the ammonia will be broken down into nitrates. and the community at large. The company realizes that there shall be a lot of by-products (effluent water and sludge) that will be produced from our production of the main product lines. Chemical reactions and microbes acting upon the waste as the putrescible materials begins break down in the 6 Quality Assurance and Control Department. During this maturation. Underground Tank Gas Monitoring6 Underground tank gas monitoring (which is almost similar with landfill gas monitoring) is the process by which gases that are released from mashes of urban waste are electronically monitored. Large composting stages are typically used by dry anaerobic digestion technologies. However not wanting to pollute the environment. with Hazard and Safety Department. Greenzo Technologies plan to utilize by-products whenever possible. Greenzo was equipped with “mini” water treatment facility.
• Used gas probes or also known as perimeter or migration probes. Integrated regulatory limits tend to be 50ppm or less. . while carrying a flame ionization detector (FID).18 tank will results in gas production. giving point readings for underground tank gas composition. while pumping a sample into a bag. • Instantaneous monitoring consists of walking on the surface of the tank. Due to the constant production of gas. The sample is the read with FID or sent to a lab for full analysis. • It may give preliminary indications of the migration of gas off-site. continuous gas monitor. that remain in boreholes and give continuous readings over time for underground tank gas composition and production (methodology used by Greenzo). • Integrated consists of walking on the surface of the tank. hygiene and security problems in the facilities of Greenzo. • Gas probes also used to detect gas concentrations in the local environment around the probe. (methodology used by Greenzo) • Used to check the integrity of caps on waste and check on borehole monitoring. 2. Such emissions lead to important environmental. • Can be broken down into instantaneous and integrated. single reading monitor. • Sometimes it used at different depths at a single point. There are two types of techniques for the monitoring of underground tank gas: a) Surface monitoring. pressure increases within the tank provoke its release into the atmosphere. b) Subsurface monitoring . There is also having two types of underground tank gas monitor: 1.
Greenzo Technologies will continue do a research and making strategic partnership with Universiti Malaya to improve not only current microbial strain. CH4 Carbon dioxide CO2 Oxygen O2 Flour e. Dissolved Oxygen Requirements Oxygen requirements generally will depend on the BOD loading. and nutrient-limited media. viscous.19 Typical Gas Composition Methane. but also the overall system. Suitable protection from the weather and elements shall be provided for electrical controls.H2S Chlorine % 54 42 0.g freons Hydrogen sulfide. the medium in which the novel pathways are developed differs substantially from the medium in which the final production strain is expected to perform. Due to the adaptive nature of microorganisms. toxic. the typical industrial production strain is genetically undefined and adapted to perform in rather poor.8 5mg/m3 88 mg 22 mg/m3 Greenzo revolutionary bioremediation system managed to obtain similar value of gas composition. Aeration equipment shall be capable of maintaining a minimum dissolved oxygen level in the ponds at all times. The effluent pond should be provided with oxygen supply to breed the microbes. The genetic stability of strains is an absolute requirement for utilization in industrial processes. to become the standard in industry. Greenzo currently use C. the degree of treatment and the concentration of suspended solids to be maintained. Effluent Pond Greenzo superior system also involves breeding microbes in the effluent pond. acetobutylicum strain P262. the novel strains are either directly transferred to the industrial production environment or as occurs much more frequently a potential production strain has to undergo a new round of metabolic engineering procedures. In both cases. . attention should also be directed towards the stability of any novel traits in recombinant or mutant strains. Stability of the Microbes Strain development by recombinant techniques is usually performed in genetically defined laboratory strains harbouring markers suitable for selection of transformed cells in chemically defined cultivation media. Once desired novel traits have been established in recombinant laboratory strains.
we intend to engage with lorry drivers who dumps used palm oil bunches for a little compensation. ultimately benefiting the final consumer. Greenzo Technologies intend to ensure that it is done by responsible persons who will be present during off loading to check the quantity and condition of the consignment. Hence waste products may be sourced from local communal and palm oil bunch lorry drivers avoiding intermediaries so as to minimize costs. the Company aims to maintain low input and production costs.20 Suppliers Greenzo Technologies obtains the waste products from the houses through underground built pipes. During the actual off loading the receiving bay personnel will mass check on at least 98% of the consignment. . Nonconfirming waste product in terms of safety and hazard will be checked by Safety and Hazard Officers only then to be approved with the consent of the Quality Control Manager who would have undertaken further analysis of it. The major advantages of doing so are being under higher margins. However as we are committed in creating a continuous flow of products. Receiving Recognizing that the receiving of our input waste products is an essential element in our entire business. Through the use of economies of scale. faster payments and lower risks of payment default.
and the use of personal protective equipment. • Provide an introduction to risk reduction methodology. • Training. • Risk reduction methodology. Every month Greenzo Technologies will provide a seminar regarding safety to all the workers. Supervisors. control and monitoring devices. • Potential faults within control circuits. output. The objective of our Control Reliability Course is to provide workers with an understanding of: • The meaning of control reliability. and workers. • Provide an overview of the risk assessment process. • How input. moral and the ever-present economic issues make proper safety assessments a vital element of Greenzo Technologies corporate structure. • Give an introduction to hazard identification techniques. The objective safety course is to provide workers with an understanding of: • The legal obligations of Employers. and help to further develop our internal responsibility system. • Give an understanding of the principles of hazard analysis. Greenzo Technologies always put a strategic attention to the safety. This transfer of knowledge will streamline Company’s decision making process. • The meaning of a safety related control system. Greenzo itself was build with safety and efficiency in mind. The overall objective is simple: to transfer the knowledge of the standards and regulations to our workers. • The meaning of a safety related control function. • How components should be selected. • Basic and complex interlocking circuits. are defined. • Which standards define control reliability.21 SAFETY7 In any industrial production or factories. Regulatory and legal requirements will help to form a major part of corporate safety policy. • Health and safety documentation. safety plays important part in the success of the business. minimize the risk and maximize the role of safety. • Control circuit categories. • Machine guarding requirements. allow the company to understand its obligations. 7 Hazard and Safety Department . The objective of our Risk Assessment Course is to: • Provide workers with an understanding of the meaning of 'hazard' and 'risk'. • Fault tolerance. Humanitarian. instruction.
Any leakages will leads to environment pollution. Greenzo was equipped with machinery safety systems designed to interrupt processes in the event of a fault. during the equipment design stage. by far. The quality of pipes and the maintenance ensure the safety. This additional expense has generally been proven to be a good investment as the injury prevention benefits. the temptation to interfere with the safety systems can be avoided. outweighs the cost of injuries. • Hazards that need to be guarded. Greenzo Hazard and Safety Department had form a special group of engineers. . The piping system of Greenzo specially designed to avoid the risk of leakages. They have their own department which packed with new electronic technologies to help the maintenance. To avoid the risk of pollution and unwanted dangerous. • Which standards define the characteristics of guards. • How machine guarding relates to your lockout program. The resulting loss of machine availability can be minimized by high-reliability safety systems. Detailed consideration of all hazards and associated tasks may take a little more time. Their job only focuses on the piping problems. • How to ensure that guards are properly manufactured. When the nuisance faults are kept at a minimum.22 The objective of our Machine Guarding course is to provide workers with an understanding of: • How to buy machines that are designed for safe use.
and strives to achieve optimal productivity. largely depending on the dictates of the market and the developer’s developing area. . plus a minimum of three weeks vacation. while realizing the full potential of each employee. groups and plants for hard work and production so as to instill a sense of fun into the work and promote the maintenance of high standards. their salary will be paid by the developer as the developer obtains 90% of the overall profit. Greenzo Technologies recognizes that the employees contribute fundamentally to the company's long-term prosperity. A minimum wage of 10% of overall profit will be divided in percentage form to the personnel. This is because the health of the people is an integral element of employee well-being at work and at home. plants and machinery. office equipment and so on. we respects the diversity and human rights of our people. The compensation will include health care. through benefits such as housing and family education grants. Employee health shall be of extreme importance.23 THE MANAGEMENT Greenzo Technologies intend to compensate the personnel well. As an equal opportunity employer. The salary to the personnel is based on the percentage of profit obtained from the production. The Company intends to enhance the capacity to attract and retain people of quality. to retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation of authority. At present Greenzo Technologies plants and offices are located in the growing industrial center of Shah Alam with intentions of establishing additional plants throughout Malaysia in future. As for the employees. so as to ensure that production and distribution are not materially affected and sound relationships are maintained between employee and employer and between employees as a whole. We also intend to minimize if not totally eliminate the number of isolated incidents of intimidation in the workplace. and these terms is based on the mutual understanding between the developer and Greenzo Technologies. Awards will be given out to outstanding individuals. Compliance with relevant legislation is a minimum target in Greenzo Technologies. Current facilities provide offices. generous profit sharing.
8 Chief Financial Officer (CFO) . CEO Vice President. Emergency such as medical. Head of R&D Dept.24 Personnel Plan (% profit sharing) 2009 2010 12 12 11 11 11 11 11 11 11 11 9 100% 11 11 11 11 11 11 11 11 9 100% President. CFO CMO R&D Officer II Head of Quality Assurance and Control Head of Process and Production Department Head of Hazard and Safety Department H&S Officer II Total People Total Payroll 2011 12 11 11 11 11 11 11 11 11 9 100% Estimated budget on how Greenzo Technologies going to spend the capital8: Rental (3rd Floor) Transport (2nd hand Jeep) Furniture (Office) Communication Marketing Allowances Emergency Total • • • • • RM2000 x 18 months RM2500 x 18 months RM1000 x 18 months RM500 x 18 months RM5500 x 18 months RM13500 x 18 months RM50000 RM36000 RM45000 RM18000 RM9000 RM99000 RM243000 RM50000 RM500000 3rd floor is minimum cost for renting a location which got plenty facilities. and so on. Before first success deal. Transport needed Jeep for easy access to palm oil estate and easily fit in 6 people. there is some amount of allowances for the team member. insurance. Communication for internet and call access.
Head of R&D CFO CMO R&D Officer II Quality Assurance & Control Process & Production Hazard & Safety Total • • RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months RM1500 x 18 months x 2 RM27000 RM27000 RM27000 RM27000 RM27000 RM27000 RM27000 RM54000 RM243000 An estimated allowance for the moment until we got our 1st successful deal. Will be changed according to term and condition.25 Allowances: President. CEO Vice President. Marketing: Public Tour CSR Training Ads Agency Fees Print publication Miscellaneous Total RM2000 x 18 months RM800 x 18 months RM500 x 18 months RM1000 x 18 months RM1000 x 18 months RM200 x 18 months RM36000 RM14400 RM9000 RM18000 RM18000 RM3600 RM99000 .
The need for the green technology is there but we need to focus on who are going to be the potential buyers of this technology. automatically we all are in danger as well. and further purifying the products to obtain a valuable. Technology. They for sure will be interested in buying something that can improve their people’s lives. the whole world has been wiped into frenzy over the looming environment catastrophe ahead. It is all about treating waste products that are collected from various source especially from a housing township with industrial microbes. will surely appreciate the emergence of a green technology that will greatly improve the livelihood of Malaysian people and at the same time reduce the impact on the surrounding environment. Market Segmentation Market segmentation is needed in order to ensure that our target market can be well defined. There are several potential target markets that can be approached: Government Government especially through its Ministry of Science. desired product. This in turn causes a spillover effect on the market needs.26 THE MARKETING9 Greenzo is the biomass unit system which serves as a methodology towards bioremediation process. Never has been in the history of humankind that emphasis on environmental protection and conservation had received this sort of attention and elicited continuous debate on the true story of environment. In the future. Ever since the IPCC (Intergovernmental Panel on Climate Change – United Nation) convened and declared the world is heading towards a global warming disaster. Ministry of Natural Resources and Environment. Housing area and property developers are often caught making a lot of damages in the construction process and also faulted for building a property that is not conducive for the 9 Chief Marketing Officer (CMO) . green technologies and the concept of sustainable development are the mantras of the day. the technology can also be marketed to other governments of other countries. Environmental friendly product. Property Developers Property developers are often faulted for being greedy and not giving enough emphasis on the environment. and Innovation. The government also has the most resources to purchase Greenzo compared with any other buyers. Market Analysis Market Needs The environment is in grave danger and when the environment is in danger. Hence Greenzo seeks to fulfill this demand by supplying the technology for a cleaner system to deal with waste and fecal discharges from housing areas. and Public Works Department.
other advantages naturally follows such as setting up industry rules. Given time the discharges will accumulate and cause a serious environmental damage if not taken care of early. Many developed countries today practice the concept of sustainable development and harmony with nature. and professional standards. Pioneer in industry Any business expert will tell you that a newcomer in a new business segment tends to have the advantage when it comes to capturing the market share. Price (market skimming) Since the technology/service is new it opens for an opportunity for the company to set a high introductory price. Here we focus on the domestic waste discharged from houses. Once attaining a large market share. The demands for a better life without damage to the environment are central in many countries especially the European Union countries where environmental movement is strong. a practice known as market skimming. Market Growth The potential for the market for this machinery is positive. NGOs. Foreign Buyers/Investors Many potential buyers from more advanced countries would be interested as well if this technology is promoted well in the international market. Market skimming allows Greenzo to set a high price in order to gain as much profit as possible in the early stages. and consumers themselves. With the advent of environmental agenda by governments. general pricing level. the demand for a lifestyle that is guilt free of destroying the environment can be expected. sustainable development technology in their construction. world bodies. . Hence the demands will continue to rise as environment is an important global agenda that will continue to dominate human’s live in the next few decades to come.27 environment in the long run. Being a new service/technology will naturally intrigue the interest of the general especially the targeted market. More and more products and services being produced today are infused with environmental message and using a lot of green technology. Since there is no competition from other industry players and being the only provider will cause interested parties to flock to Greenzo to get the technology. There is also the chance to earn extra income through the side products produced from the filtration process. They will be interested in this technology because of the environmental benefit and also the PR/publicity they will receive for infusing green. SWOT Analysis Strength New technology The first strength of Greenzo lies in the fact that this is a relatively new product and there is no other such technology in place currently especially in this country.
When there is no credibility. Companies like SP Setia and IJM Constructions recently reported construction of several high-end townships in Kuala Lumpur which is a great opportunity for this technology to be applied there. Corridor developments The corridor developments as announced by the Government are a catalyst for growth in property (housing) and also in construction industry with demand for house and office buildings expected to soar. Threat No support from government The technology will lose its luster if the government does not give its support. They might bring the technology over or go for a joint venture with another local company to jointly develop and market the technology. However threat exists in the form of foreign competitors. there won’t be any credibility left either. Being new with no possibility of comparing it with other similar technology may turn off potential clients and may cause Greenzo to lose business. Besides. the downside of new technologies is that the benefits are largely unknown and hidden unless really shown explicitly. When there is no support. Government sustainable policy With legislation and rules being enacted for a more sustainable development. Foreign competitors There are no local competitors as Greenzo is the only one locally with such a technology. it will help boost the demand for this technology. Product benefit unknown and difficulties in gaining contracts Other than the cost. Opportunities New townships New townships are springing up every month and the housing market is as vibrant as ever in this country despite the downturn in United States housing industry. this can also be a setback if the target market view it as too high. Foreign investors especially will be interested in such a ‘green’ technology. there won’t be any business. Since it is impossible to show a real structure.28 Weaknesses High cost/price Despite the fact that a high price will enable the company to gain profits. Once the corridors achieve its initial objective and targeted investments. the company will have to rely on sketches which might not really work in attracting clients. developers will be interested in acquiring Greenzo in order to comply with the directive. . the high cost of building such facility also may be a hindrance in procuring clients.
So far the pricing can be assumed to be around RM2-5 million. Price Price depends on the cost of the land where the filter is going to be located at. buthane gas.29 Competition Currently. As long as the buyer of the technology is an environmental advocate who wants an environmentally sustainable development. there are also by-products that are produced by the filtration process and this includes methane gas. the technology can be implemented and utilized anywhere in the world where sustainable development is being focused on. however BioGround™ is not in direct competition with them. estates and other areas. There are some companies that recycle and reuse industrial waste and effluent. Place The place is not set and this technology can be bought and implemented anywhere in the world (we currently focused on Malaysian market). raw chemicals and liquid fertilizers – which could be a new source of revenue to the property developer. The most common location would of course be new townships. When the brand or company position is strong in the minds of the target market. the higher the cost of acquiring the filter will be. Positioning strategy Greenzo should pursue is:“A green based service technology that helps manage human common waste into something that is more environmental friendly and at the same time produces valuable by-products” Marketing Mix Product/Service The service here is a biological based technology that is aimed at helping to reduce the impact of domestic waste discharges from a housing area on the environment. industrial areas. no other company in Malaysia that has technological approach and application similar to BioGround™. it can be placed anywhere. Apart from the technology itself. The higher the real estate price and size. Positioning Strategy Positioning is very important when it comes to the stage where potential buyers are considering the purchase move. phenolic compounds. . more and more sales can be concluded and the service of Greenzo will expand simultaneously. It is a green technology.
by strategic partnership with the property developer. trustworthy. The corporate catalogue and portfolio should be kept in a tip top condition to reflect true professionalism and also to inspire a sense of pride in the employees working there. Lastly Greenzo should never let go of the effort to continue to enhance its image and reputation as a professional. The sales force will need to be reinforced and a comprehensive direct marketing approach should be launched to bring more revenues as this is a proven method for them. Conducting public tour • Malaysia Property Expo (MAPEX) 2008. Mid Valley Exhibition Centre (6-8 December) 2. a contingency plan is essential. or seminar. Greenzo should gradually decrease its effort to capture this target market. 4. However this doesn’t mean they should neglect the importance in involving actively in property expo. Mid Valley Exhibition Centre (7-9 November) • MIPIM Asia 2008. etc. promotion is hardly necessary as the attributes and benefit it brings is more than sufficient to promote it to everyone. Getting endorsement from the Government via Ministry of Natural Resources and Environment – strive for Anugerah Alam Sekitar and Bandar Lestari status. . Conducting PR exercise. Hong Kong Convention and Exhibition Centre (19-21 November) • Modern Home and Property Fair 2008. conventions. 3.30 Promotion For service like this. Focus should be shifted back to its core business segment: the government-linked and private property developer. and reliable brand. They cannot suddenly pull out from the segment just like that as this will bring implications of its own. These benefits can be emphasized upon via: 1. Contingency Planning In case the marketing strategies doesn’t work out and Greenzo do not significantly gain by targeting walk in customers (during property expo or similar events). sponsoring publications by Sahabat Alam Malaysia. Conducting CSR (Corporate Social Responsibility) with special focus on environmental programme – essay writing competition.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.