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Brand Posiotioning

Brand Posiotioning

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Published by Vijay Sachin

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Published by: Vijay Sachin on Apr 05, 2012
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04/09/2013

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1. To identify the awareness level towards the product of Hero Honda.

2. To find out the customer attitude level towards the product of Hero Honda.

3. To know the customer satisfaction level towards the Hero Honda.

4. To give suitable suggestions to improve the brand image in customers

mind.

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LIMITATION

The survey has been conducted to the customers in Chennai city.
It is very difficult to cover the entire market because of the study period

was only 60 days.

Most of the customers show hesitation to fill the question.
The respondents might be given biased informations.

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