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STRATEGIC MANAGEMENT ON MARUTI

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INTRODUCTION Click to edit Master subtitle style 4/6/12 .

HISTORY Click to edit Master subtitle style 4/6/12 .

RESOURCES USED 4/6/12 .

PESTLE ANALYSIS • • • • • • POLITICAL FACTOR ECONOMICAL FACTOR SOCIAL FACTOR TECHNOLOGICAL FACTOR LEGAL FACTOR ENVIROMENTAL FACTOR 4/6/12 .

PORTERS FIVE FORCES MODEL Click to edit Master subtitle style 4/6/12 .

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Wagon R Low 4/6/12 Low Low. Dominance & leadership Maruti 800. Alto. Stable High Invest. A star High Low Low Maintain market. Divest. Zen Low High High SX4. Baleno. Integrate. Divest Swift. Unstable.BCG Market MATRIX share Growth rate Earnings Cash needs Strategy Example High High High. Growing High. Liquidate Omni. Takeover Harvest. Stable. Versa . Unstable Low Harvest. Growing Low.

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INTEGRATION DIVERSICATION 4/6/12 .

DEFENSIVE GENERIC 4/6/12 .

CONCLUSION Click to edit Master subtitle style 4/6/12 .

Thank You 4/6/12 .